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As the Senior Marketing Strategist at ClickDo, I investigate effective ways of making Black Friday campaigns successful to significantly boost sales and brand visibility.
Drawing from this experience, a well-planned and personalised promotion and marketing strategy is essential.
At ClickDo, I endeavour to provide tailored and unique feature and media placement opportunities for any season and any campaign.
In this article, I want to share how these opportunities could be utilised for more effective Black Friday marketing campaigns.
1. Integrate exclusive Offers in our top Lifestyle Guides
On many of our ClickDo Media platforms, we keep savvy shoppers informed by comparing products, services and deals. Such comparison guides are hugely popular often attracting thousands of readers monthly. You can talk to me about positioning what you offer as top choices in suitable guides to ensure your recommendations and deals are listed in high-ranking, popular guides, guaranteeing maximum exposure.
Whether you like to showcase unique gift ideas alongside special discount codes to make your offers more appealing to the right buyers or you simply want to your brand mention included, it’s all down to the personalised and strategic approach that I can offer via our wide range of platforms and online magazines.
2. Combine Lifestyle Tips & Deals Creatively
Offering purposeful and creative lifestyle ideas will provide valuable information, which online users are looking for via search engines or social media. By integrating your deals into our related lifestyle articles, you can inspire customers while promoting your Black Friday offers.
Say your brand sells tech gadgets or smart home devices, you can showcase your product offers while highlighting their practical, everyday uses to encourage shoppers to make a purchase.
3. Ride on the Green Wave with Eco Tips & Offers
Sustainability is becoming a significant factor in consumers’ purchasing decisions hence I started the greenlivingblog.org.uk where my team and I provide eco insights and tips. If your brand offers eco-friendly products or services, now is the time to promote them. You can showcase your sustainable products in combination with special deals. By emphasising environmental benefits or tips, you’ll attract eco-conscious shoppers looking to make responsible choices.
4. Conduct an exclusive Interview to share your Business Story & Offers
Because consumers love to support brands with a compelling story or mission, I’ve conducted many interviews with entrepreneurs. They offer a great opportunity to share your brand’s journey, milestones, or innovations to build trust and loyalty among shoppers.
With ClickDo Media I publish interviews and opinion pieces where you can include coupons or banners, helping you connect with your audience while promoting exclusive Black Friday discounts. Showcase your story through an entrepreneur interview, linking your brand values to your special deals, and highlighting your success story alongside your exclusive customer benefits and offers.
5. Announce Your Black Friday Specials in a Press Release
A press release is an effective way to announce your latest business news along with exclusive Black Friday offers to generate a (seasonal) buzz. At ClickDo Media I can craft or publish impactful media releases that highlight your achievements, news, deals, new products, or brand successes. For example, a press release about a recent achievement can draw attention to your Black Friday offers while enhancing your brand’s credibility.
All the above tips will additionally offer benefits such as:
Crafting Compelling and Urgent Messaging that Reaches Far
Working with me and ClickDo, your campaigns will create a sense of urgency through limited-time offers and countdowns, which can drive immediate action and higher traffic and clicks. Our campaigns often feature time-sensitive deals that encourage customers to make quick purchasing decisions.
Utilising Multi-Channel Marketing
All our published content is repurposed for our various channels—email, social media, and paid ads to maximise its reach. We design integrated PR campaigns that ensure consistent messaging across all platforms, enhancing brand exposure and engagement.
Personalising Customer Experiences
Personalisation increases relevance and conversion rates. By segmenting our audience and tailoring content to specific groups, we deliver more meaningful experiences that resonate with customers.
Make your Brand go further each Black Friday
Black Friday is the perfect opportunity to drive sales, clicks, and attract new customers. You can arrange a ClickDo media consultation with me to discuss tailored campaigns for the vast media platforms we manage, where we offer Guest Posting Services, Digital PR Services, Press Release Publications, and social media marketing so that you can boost visibility and sales with us.
Get a free consultation send your proposals over by emailing info@manuelawillbold.com or contact us via any of our service or contact pages.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.