July 22, 2026 - Manuela's Blog

How I Brought an Immersive Brand Collaboration to Life: Planetarium Go & Zip World London Featured in ClickDo’s London Business News Magazine

rakshana / July 22, 2026

As a content creator, digital marketer, and Editor-in-Chief at London Business News Magazine, I am always looking for creative ways to connect high-impact digital PR with hands-on, real-world experiences. Modern digital marketing is moving fast beyond static press releases. Today, audiences want authentic, story-driven content that shows an experience in action. That was the driving strategy behind a major summer campaign I recently spearheaded. Combining my editorial direction at London Business News with ClickDo’s media reach, I planned, produced, and executed an experiential brand collaboration featuring Planetarium Go and Zip World London at Queen Elizabeth Olympic Park in Stratford. Here is a behind-the-scenes look at how I conceptualised this experiential campaign and used content marketing, video, and digital PR to maximize exposure. How I Planned and Structured the Collaboration When the opportunity arose to showcase this multi-attraction partnership, I wanted to go far beyond traditional editorial reporting. I designed a multi-channel content strategy centered around first-hand testing, visual storytelling, and community engagement. I led the execution through three core steps: On-Site Content Direction: I headed down to Queen Elizabeth Olympic Park alongside our professional photographer, Petra Eujane. I personally tested the attractions to capture authentic reaction footage and high-end imagery. The video footage of my experience down the Helix was provided by Zip World London. Editorial Strategy & On-Site Interviews: To give the story depth and local relevance, I conducted an exclusive on-site interview with the Planetarium Go team. This allowed me to gather insider details—including an exclusive feature on their free community stargazing activation. Multi-Format Content Creation: I oversaw and managed the transformation of our raw site visit materials into a comprehensive editorial feature for londonbusinessnews.com, generating short-form social reels, and high-definition video content for LBN’s and ClickDo’s YouTube and social platforms. 3 Key Highlights I Captured and Promoted During my time on-site, I curated the content strategy around three standout elements that make this partnership a top London destination: 1. Immersive Space Education Planetarium Go introduced a mobile 360-degree educational dome featuring immersive films on space and science. I personally tested their high-tech audio headset system inside the dome, showcasing how the interactive audio keeps children and adults fully engaged. 2. High-Altitude Views Captured I documented the skyline experience from Zip World London’s observation platform. By capturing photo and video footage 80 meters above ground, I gave our readers an authentic preview of the 360-degree views across London. 3. The Ultimate Thrill Trialled and Tested To bring energy and excitement to the campaign, our team documented the preparation for the descent down the ArcelorMittal Orbit—the world’s longest and tallest tunnel slide—looping 12 times at speeds up to 15 mph. Amplifying Community Impact & Local PR A crucial part of my editorial vision for London Business News is highlighting events that bring genuine value to our local community. Through my on-site interview, I surfaced an exclusive angle for our publication: Planetarium Go’s free community event featuring high-powered telescopes, science guides, and a massive inflatable moon selfie point outside West Ham Stadium on the 18th of July 2026. Featuring this community-focused angle helped drive organic interest and goodwill across our local London reader base. Watch the full video to get a sense of the experience and coverage: Campaign Execution & Scope By combining my editorial leadership at londonbusinessnews.com with tailored video assets and multi-channel social distribution, I created a cohesive campaign: Published dynamic editorial coverage on London Business News Magazine’s What’s On page, giving the client strong SEO authority and brand visibility. Distributed targeted video content across our social networks and YouTube channels, reaching an engaged audience of over 10,000 London enthusiasts and professionals. Delivered a complete digital PR asset package that turned a seasonal mobile London attraction into a multi-platform media story as Planetarium Go and Zip World London reshared the stories via their channels and I repurposed it via ClickDo and my own channels and platforms. Looking for an Entertaining Niche Media Campaign? Whether you are looking to get an experience covered, secure high-impact PR coverage, or scale your reach through video and digital magazine features, I can help you plan and execute a campaign that delivers real targeted engagement. Check out another BTS case study, if you’re curious! Get in touch with me directly here at info@manuelawillbold.com or book a consultation with me today to discuss how we can bring your brand campaign to life.

Inside ClickDo’s Lifestyle Brand Collaboration: How I Supported Fernando Raymond’s Creator Campaign with Mother Root

At ClickDo, Fernando and I are constantly experimenting and monitoring how short-form video is reshaping digital marketing. In my role as CMO and content creator, I focus heavily on expanding our content planning, creation, and distribution strategies to ensure every campaign we run feels authentic, highly engaging, and conversion-focused. Short-form formats like Instagram Reels and Facebook, and YouTube Shorts are currently the fastest way to capture attention—provided the content feels authentic for the platform rather than like a forced, scripted ad. That exact principle guided our recent collaboration with Mother Root, a premium alcohol-free aperitif brand. When they approached our CEO, Fernando Raymond, to explore a social-first partnership, I stepped in to support the content workflow plan, recording, and executing across our selected channels. How I Supported the Campaign Strategy To take the initial idea from concept to high-performing video assets, I worked on a streamlined, multi-step execution process with Fernando: Concept & Content Planning: We worked directly with the Mother Root team to map out a series of Reels-style videos. Instead of direct product pushes, we framed the narrative around real remote-working routines—showing how Mother Root fits into a balanced, productive workday. We reviewed their brand guidelines, aligned on messaging, and planned the content hooks for maximum viewer retention. Creator-Led Storytelling: We wanted the content to feel personal and believable. I co-starred in the campaign alongside Fernando, showing how we both integrate the drink into our daily work routines in separate videos. This creator-first approach kept the tone credible, relatable, and scroll-stopping for our audience of digital nomads and remote workers. Production, Editing & Distribution: We oversaw the technical side of the content lifecycle—from filming and editing to choosing native audio, writing optimized captions, and sizing aspect ratios specifically for Instagram and Facebook algorithms. Offer Integration & Call-to-Action: To ensure we could measure demand, we integrated Mother Root’s custom discount code (FERNANDO100) directly into the video descriptions, giving viewers an immediate, low-friction next step. The Campaign Content: Tailored Videos Across Our Channels & Networks To maximize reach across different audience segments, I helped organize and publish tailored video assets across our personal and professional brand channels: Fernando Raymond Channels & Videos Facebook: https://www.facebook.com/FernandoRaymondOnline/ Video: Instagram: https://www.instagram.com/fernandoraymond and https://www.instagram.com/nomadceoway Videos: My Channels (Manuela Willbold) Channels & Videos Facebook: https://www.facebofacebook.com/manuwblogger Videos: Instagram: https://www.instagram.com/manuw_blogger/ Videos: Watch my video in full here: By cross-posting across both executive and digital creator profiles, we ensured we reached remote professionals, digital nomads, and lifestyle enthusiasts directly on the feeds they check regularly. 3 Core Rules Applied for Short Video Success When we designed the creative strategy for this brand campaign, we focused on three specific rules that I apply to short-form video: Real Person + Real Context: Viewers trust people, not faceless logos. Showing how a product fits into my actual workday created instant credibility. Clear “How It’s Used” Moments: We made sure the video visually demonstrated the product in action so the value proposition was clear within the first few seconds. Low-Friction Next Steps: Placing the discount code directly in the caption and on-screen made taking action as simple as possible for the viewer. Campaign Review Within the first week of publishing, the video series generated hundreds of direct engagements (likes, comments, shares) and thousands of organic views across Facebook and Instagram. More importantly, it proved that when content planning is centered on authentic lifestyle integration, short-form video seamlessly bridges the gap between brand awareness and viewer action. Want to Tap Into Our Media Expertise for Your Next Campaign? If you are a brand looking to grow through creator-led video and written content, I can help you plan, produce, and distribute campaigns that get targeted niche exposure. From initial concept strategy to filming, editing, and distribution across established UK media channels and networks, I can handle the full content lifecycle. Check out another BTS case study if you’re curious! Get in touch with me directly here at info@manuelawillbold.com or book a consultation with me today to discuss how we can bring your brand campaign to life.