Guest posting and media placement services help anyone with a website or brand to get their content published on other websites for references with backlinks, which are the ultimate gateway to increased exposure and lead generation.
Authority references through media placements also help with ranking a website higher on Google and other search engines and many SEO experts have shown how guest posting helps them rank their websites higher, like top London SEO agency ClickDo, who have also published an in-depth guide about guest blogging.
How does Guest Posting with Media Placements work?
Search engines use backlinks to establish the quality of web content. When it comes to ranking higher in search engine results pages, the search engine mechanism lists websites and web pages or posts higher for a search term that authoritative websites have linked to as a reference to declare their trust.
Guest blogging and media placements enable you to take control of this process and generate backlinks on relevant websites that are of high quality and that you and your readers trust (as well as the search engines).
SEO expert Fernando Raymond and I discuss this topic in more depth in this video:
Why should you use Guest Posting & Media Placement Services?
You probably found this list post while searching via a search engine, and it ranks for the search term you have entered. You can check the backlinks with SEO tools such as Ahrefs, but when you set up a website with seekahost.app, you can connect your website and account with Clicky to see which of your content gets the most organic search traffic for which terms, indicating what ranks well.
To establish impactful web references
Strategic guest blogging helps you get referencing links and with a strategic approach, this can make a huge difference to your website’s performance. That is why guest posting with effective media placements matters and many SEO and marketing professionals look for guest posting opportunities in their or their client’s niches. I work with them daily to facilitate the most suitable media placements and I highlight how my collaborations and content help with the growth of the ClickDo websites I manage in this video:
To make your content reach further
The websites you find in this list offer guest publication and media placement options for anyone who pitches professionally written articles that offer relevant valuable insights and expert tips. However, it is important to get the pitch right and to choose the most suitable websites carefully to achieve the best outcomes with the guest blogging campaign.
The below guest posting websites list will guide you through the platforms where we at ClickDo offer our clients media placement opportunities in different formats. We have established strict guest posting rules and guidelines that are in line with search engine guidelines so only high-quality and relevant written content can get published here to ensure that these platforms are successful, attracting thousands of visitors monthly with a higher domain authority. Only then will our clients get an ROI back, so the content quality is key here.
To get published with the most effective Publications
We have seen many media platforms getting deindexed on Google due to publishing duplicate or poor-quality content or following black hat SEO techniques such as “link-sticking”. Nobody benefits from such practices and only informative and well-researched SEO-optimised content can win. So, we make sure that only suitable guest content that meets our guidelines will go live to benefit our readers and clients.
You can learn more about SEO content writing and blogging via courses for digital entrepreneurship (some are accessible for free via seekahost.app) if you want to understand such dynamics better.
Choosing the media platforms that are most suitable for your content to be published is key when it comes to guest blogging. The below list will inform you about the ClickDo platforms where we offer guest publications. I have added the domain authority for your reference, but what really matters is relevancy and context. Often, these sites grow and gain higher authority over time, so it is worth getting published on as many as possible to extend your online reach in the future.
Disclaimer: The information shared in this post was correct at the time of publication but may be subject to change. The list below has been arranged according to the domain authority of the media platforms from higher to lower.
Top 55 Guest Posting Platforms List for Media Placements
Top Business Magazines
Many are likely to blog about business-related topics, so we start off with a selection of high-quality business online magazines to get featured in, reaching a suitable audience.
The ClickDo Blog stands out as a vital resource for digital marketers and entrepreneurs looking to expand their knowledge in SEO, digital marketing strategies, and online business development. The blog features in-depth articles, case studies, and expert tips that cover a broad spectrum of topics essential for online success. From the latest SEO techniques to effective content marketing strategies, the ClickDo Blog provides readers with the insights they need to thrive in the competitive digital landscape.
ClickDo’s Business News Blog covers everything to do with business. Whether it’s business finance, regulation, law, technology, or management – whatever you are a business expert in, you can share with this established business community.
Remote work and working from home have become the new normal, especially since the last Covid pandemic. The Home Business Blog therefore covers emerging trends, concepts, and news surrounding this growing topic and welcomes expert insights and opinions to share with the remote work community.
This is the go-to blog for marketers to share their insights and news with the Internet marketing community. ClickDo’s business marketing tips are renowned and trusted, and getting published on the Internet Marketing Blog gives a massive credibility and SEO boost to your blog, website, or author profile online, so pitch your article to the team today.
UK Business Blog is the leading business blogging site, that welcomes UK and general business news and insights. The guest posts will be carefully selected, and the professional editors can publish your blog with the perfect On-Page SEO techniques to rank higher.
The SeekaHost Blog is a comprehensive resource for anyone looking to enhance their web hosting, SEO, digital marketing, and blogging knowledge. The blog offers a wealth of information, including tutorials, tips, and expert advice aimed at helping both beginners and seasoned professionals succeed online. With a focus on providing actionable insights and practical strategies, SeekaHost Blog is an invaluable tool for improving your online presence and achieving your digital marketing goals.
eBusiness Blog is a popular blogging site in the UK where you can find the latest news based on eBusiness, technology, cryptocurrency, finance, marketing, and other recent online business trends. The editors are eager to accept expert guest blogs and it is the finest platform to build backlinks.
Live Business Blog is a fine business platform that attracts readers with an interest in local and international business news. You can accordingly submit guest posts about your local business, or your international business expertise, and the editors will get it live for the growing audience to read.
If you are in the UK and looking to build backlinks with a highly authorised and professional business blog, then here is your secret tip. The I Do Business blog always welcomes quality guest posts and provides the backlinks requested. Whatever your blog may be about, if you convince the editors to publish it, it will be a step closer to being in the first position of search results pages.
The Business View is one of the blogging sites that attains its top rankings by the perfect SEO content strategy. If you are looking to improve your ranking with the best backlinks, then you can submit your guest blogs to this site to get it live.
UK Business Magazine is a trending business website that can accept all UK-based business bloggers’ guest posts. Your blog can be based on business, technology, finance, lifestyle, cryptocurrency, or CBD once they accept your posts, then you don’t need to worry about the backlinks. The professionals are well-trained to rank your blog in the top position with the perfect On-Page SEO strategies.
Any business owner should feature their business on the UK Business List to gain an SEO boost to the root domain of their business website and also to make their brand known to a wider audience. On the directory’s blog, anyone can contribute business tips and insights that are relevant for the business audience in the UK to further boost their services and products.
London Business News is one of the finest business blogging websites in the UK. Here you can find blogs and content related to business, education, entertainment, and especially the latest news and lifestyle trends in London. They appreciate insider guest blog pitches about any London and UK-related trending topics as well as entrepreneur interviews or Q&As and news releases.
Fernando Raymond is a modern entrepreneur in London, who owns and manages ClickDo and SeekaHost with other experienced professionals. He always appreciates input from youngsters who are making money in their own way, and he also accepts guest posts on his blog website related to business or digital marketing. Once your content is approved and published, it will certainly achieve a higher position with the best SEO strategies.
For anyone interested in blogging or digital marketing, Manuela Willbold’s blog is a goldmine of information. Manuela helps readers understand the difficulties of online marketing by sharing helpful tips, tutorials, and personal stories gleaned from her vast experience in the industry. Her site provides helpful tools and motivation to improve your digital marketing efforts and accomplish your objectives, whether you’re a blogger, small company owner, or marketing expert. See the blog of Manuela Willbold.
Business Men’s Edition is one of the trending business blog websites where you can find all the updates on business trends and technologies. If you wish to post your guest post here, pitch your topic idea first for approval by the editors as they will expect high-quality content.
If you dig biz news, then this website is for you. Any biz digger is welcome to present their business news here to inform other biz diggers about the latest business trends, developments, innovations, and progress. Entrepreneurs and business owners can also share their expertise and advice. Simply pitch your content ideas via the contact form and you’ll be featured in no time.
The Business Research Hub aims to provide information about the latest business trends through studies, research and statistics that anyone can share with the editors as long as the sources are reliable. Guest bloggers can also comment or critique business research or findings and analyse them from their perspective. The platform serves as a ground for business exchanges and dialogues.
With a growing internet business and home business industry, this internet home business blog platform serves to create more awareness about this emerging sector. Anyone working in this industry can discuss their insights and views on this blog and share their relevant content through guest posting. Simply get in touch with the editorial team and you’ll become an author here.
Domain authority: 20
Top Local/City News Magazines
For those who blog about more local UK and London or city niche topics, the following websites are most suitable for your guest content contributions in different niches.
This British Trending News Magazine covers UK affairs and events, but it also offers opportunities for anyone to share their news through guest blogging. Press releases and interviews are also accepted formats on this website and as a platform, all submissions will serve the purpose of informing readers about timely matters in the news realm.
Anyone keen on education news in the UK and beyond will find this expert platform useful to share their education insights, tips, and trends. Many teachers, educators, tutors, students, and other education experts have shared their knowledge via the UK Education Blog, where some trending articles have received thousands of views.
UK Tech Blog is one of the finest blogging sites that can accept guest posts on all business, finance, crypto, education, and tech-related topics. If you are looking to post your blog, then you can choose this site, which is one of the best tech blogging sites from ClickDo, a leading digital marketing agency in London.
If you are in London, and looking to post your London content, then you might consider YodaLondon. The blogging site consists of several blogs that are related to London City. You can share your London insights and tips to get your article up on this platform.
London Local News is the best platform to know all the recent activities and trends in London. Your posts based on London City will be accepted here and the professionals are well-trained to make your blog look good and appear in the first position in SERPs. No matter your topic and content, if it is approved then your blog will attain its best position in a short time with the best backlinks.
London Out Loud is the best London Lifestyle magazine to know about all the trends, events, and cultural developments in London. Whether you’re looking to share insights for a great night out or some ideas on leisure activities in London, you can pitch your London insider topics to the editors and you’re on your way to be featured here.
UK Magz is one of the up-and-coming lifestyle and tech magazines in the UK, that covers various topics like entertainment, home and living, marketing and much more. If your blog post is relevant for a UK audience, then you can get your pitch approved by the editors.
London On is one of the finest blogging platforms for anything to do with London. Whether you are a London-based business, a London blogger or just simply a writer who has something to report about London and the UK, get in touch with the team to get your post live.
Ohs Scotland is a UK and Scotland-related blogging site, where you can post your guest blogs based on business, lifestyle, finance, crypto, entertainment and other local news. Simply submit your article with your pitch and it will be up in no time.
If you are a reader in the UK, then you might have come across this website. As the name suggests, this is not a government website, but you can get recent updates and news about the UK government. The Government Online UK accepts guest blogs but your content should be well-researched, informative, and relevant.
She Loves London is a dynamic lifestyle blog that celebrates the vibrant culture, events, and unique experiences of living in London. From the latest food trends and hidden gems to comprehensive guides on navigating the city’s diverse neighbourhoods, the blog offers a wealth of information for both locals and visitors. Whether you’re looking for the best spots to eat, shop, or explore, She Loves London provides engaging content that captures the essence of London’s dynamic lifestyle.
Domain Authority: 10
Top Lifestyle & News Magazines
For those looking for more general news blogs or very niche blogs, this section will feature some suitable options for you.
The Green Living Blog has been established to create and spread awareness about environmental changes and issues. Any guest posts based on environmental, green, and sustainable aspects are welcome, and this blog is quickly growing to become an influential eco-magazine. You can get a solid backlink with relevant traffic for your blog and website.
For all nature lovers, the Murielles Garden environment blog offers a platform to exchange gardening, farming, home and living and environment insights, tips, and trends. Anyone who is into any of these topics can make a content contribution by pitching their ideas and suggestions for new stories to the editors via their contact form and the acceptance rate is high so don’t miss out on this opportunity.
Are you looking to share general news or tips? Then you should start with guest blogging at the News of the Hour blog. It welcomes and accepts all kinds of guest post topics that are newsworthy as the main goal is to keep the readers well-informed and educated.
The Greatest Blog offers the perfect ground for all bloggers to come together to share their hot news, no matter what topic, trend, or news. It aims to provide a wide range of content to offer something for everyone out there and every taste. All it takes to get your article approved for publication here is to be creative, so go and contact the team right away!
Blogrovr is a well-maintained website, where trending topics are posted regularly. The SEO experts will screen all the best ranking strategies and they are working smart to maintain their and their client’s reputation. You do not worry about the ranking and backlinks if your blog is published on this site.
Leather Stops is a one-of-a-kind blogging site where you can find blogs about business, technology, and cryptocurrency updates and all trading strategies. If your blog is about trading, then you can easily get approved for guest blogging.
As the name suggests, the Rings Around the World blog covers any topic from anywhere around the globe. Your pitch should therefore not be hard, but smart and unique to draw in the attention of the editors. Get published here to increase your brand visibility.
Lisa’s Bridal Wear allows guest bloggers to share their own ideas on much more than just weddings. If you have any guest posts, contact the editors through the contact form and you will get a reply soon with a positive answer to get your guest post up.
Waterski Skeggy enjoys unique and trending content that attracts readers from all walks of life. If you are looking to post your guest blogs, then this is a good platform to start with. You can also follow their social media profiles and pages.
Premier Rouge Ltd is one of the finest UK blogging sites that is eager to accept guest blogs and you can display your ideas in your content freely. The content should be submitted to be approved before publishing, but as it’s a general blog, any topic will work.
The Widest Web attracts readers from all over the world because of its high quality and informative content about the World Wide Web. Many bloggers are also posting their guest blogs regularly to get organic traffic through backlinks as this platform provides a space for everything to do with the internet.
Old Millhouse Inn is a general blogging website that will accept all guest blogs based on business, technology, health, startup tips, and even entertainment and lifestyle. Your content should be highly informative to get approved.
If you are looking to post your content on a news magazine platform with good SEO strategies in place, then BN Magazine is for you. The experts in BN Magazine will review your content and optimise it for better ranking and they will publish your content with highly authorised backlinks.
As the name suggests, the blogger’s exchange platform serves to unite bloggers all over the world for networking, outreach, and collaboration. Apart from regular guest posting, bloggers are encouraged to share information about their businesses or opportunities so that the community can reach out to each other and work together. It should be utilised to bring bloggers together and provide many collaboration opportunities.
Simon Caldwell is a personal blogging site covering various topics, so bloggers of all backgrounds can make a name for themselves here. They will only accept blog posts with perfect quality content that can be optimised for traffic growth so get your pitch right.
Pitlane Vision is a general blogging site, where guest posts from all over the world covering various topics are accepted. No matter your news, if you have high-quality content then your blog will be published with the best SEO strategies.
Are you an entertainment or lifestyle blogger? Are you searching for the best blogging site to post your first content? Then Open Stages might be your best choice, as the editors encourage new and established bloggers to contribute to this open platform and they will optimise the content to improve your website traffic.
MoodArt is a vibrant online space dedicated to the world of art, design, and photography. The blog showcases stunning visual content, including works from emerging and established artists, and offers insights into various creative processes and techniques. MoodArt is not just a platform for inspiration but also a community where artists and art enthusiasts can share their passion, learn from each other, and stay updated on the latest trends in the art world.
A Rush is a blogging website for all kinds of trending topics and you can find more business and tech-related niches here. It is important to optimise your blog with high-quality content to get approved.
As the name suggests, the first platform allows many users to post their blogs on the website if they share useful insights. The content published aims to help others going through rough times, so they named the site Guide to Rough Times. If you are planning to post an article based on your lifestyle insider tips, then you can pitch your ideas to this platform.
Baby Gifts is one the best platforms for guest posts especially about parenting or lifestyle topics. If you are a new blogger and wish to publish your lifestyle ideas, then this is the perfect website for you. Baby Gifts encourages bloggers to write about parenting, childhood, education, health and much more.
Inside Cruise is a lifestyle news blogging website that attracts more visitors each month with highly customised content. The editors will accept the content which is strong enough both technically and professionally and meets their requirements.
Anything to do with a healthy lifestyle can be covered on the Why Natural Health blog. This can include topics like dental health, wellness, entertainment, leisure, and much more as physical health is closely linked with mental health and overall happiness. Get your creative juices flowing and submit your masterpiece here to gain more exposure.
Wind Surfing is a trending lifestyle blogging platform that helps many people post their ideas and experiences. They believe that guest blogging can encourage everyone to learn and write more about the trends and tips that improve their knowledge.
Home improvement, DIY, home and living and anything to do with home décor and interior and exterior design can be covered on the Furniture Deal UK blog. Even home office or co-living topics are suitable so if you enjoy writing about lifestyle tips for the home and living spaces then this is the right publication for you.
Domain authority: 10
Additional Media Partner Platforms for Media Placements
At ClickDo, we specialise in media placements and digital PR services tailored to enhance your brand’s online presence with our own platforms. However, we also partner with a variety of influential platforms that cater to different audiences and topics and we can arrange suitable publications here after a free client consultation:
High-Authority Partner Platforms:
Entrepreneur.com: Renowned for its in-depth articles on entrepreneurship, business management, and innovation, Entrepreneur.com is a top-tier platform that significantly enhances your brand’s credibility and visibility.
Forbes.com: Known globally for its comprehensive coverage of finance, industry, investing, and marketing, securing a spot on Forbes.com boosts your brand’s authority and reach.
Inc.com: Known for comprehensive business coverage, Inc.com reaches over 3 million readers. We facilitate guest content approvals, ensuring your insights and expertise gain visibility among business professionals and beyond.
IBTimes.com: Featuring opinion pieces and global news, IBTimes.com offers a platform to share revealing insights with hundreds of thousands of readers. We support your content to ensure it stands out and resonates effectively.
TechTimes.com: A hub for tech enthusiasts, TechTimes.com provides a platform to reach hundreds of thousands of readers interested in technology across various sectors. We help your guest content shine amidst tech-focused discussions.
Market Business News: Focused on finance, tech, and science, Market Business News attracts nearly one million readers. We assist in crafting guest content that delivers your business message effectively to this engaged audience.
European Business Review: Targeting a European business audience, European Business Review provides a platform for relevant opinions and featured pieces. With our support, your curated content reaches thousands of European readers, enhancing your brand’s reach and influence.
Regional and Niche UK Partner Platforms:
The Exeter Daily: A trusted local news platform focusing on community news and events in Exeter. Ideal for businesses targeting a local audience.
The Devon Daily: Covers diverse topics from the Devon area, providing valuable exposure to a regional audience.
Lifestyle Daily: Offers a broad spectrum of lifestyle topics, perfect for brands in the lifestyle and consumer goods sectors.
London Loves Business: A business news platform dedicated to London’s vibrant business community, offering targeted reach to business professionals and entrepreneurs.
London Post: Provides news and updates about events and happenings in London, making it a great choice for brands looking to engage with a London-based audience.
Island Echo: Focuses on news and stories from the Isle of Wight, providing a niche audience with a strong community focus.
Prim Mart: A niche blog that offers tips and advice on crafts, home decor, and lifestyle, ideal for brands in the DIY and home improvement sectors.
Additional International Partner Platforms for Media Placements:
Under Construction Page: This Web Development & Business Blog features in-house experts and recognised guest authors who share what they have to say about WordPress, SEO, design, SaaS & business. – DR 60.
WP Reset: This WordPress Development & Plugin Business Blog features in-house experts and recognised guest authors who share what they have to say about WordPress, marketing, web design, SaaS & business. – DR 60.
Key Features of Our Guest Blogging & Media Placement Services
Content Creation: Our team of experienced writers can write high-quality, engaging content tailored to your industry and audience as well as to the publishing platform and its guidelines. Each article is crafted to provide value and establish your brand as an authority in your niche while targeting the platform’s unique audience. This is an option, if you don’t want to provide the content and we’ll consult you on the options we offer.
Targeted Outreach: We identify and reach out to high-authority publishers relevant to your industry. Our partnerships with influential bloggers and media platforms allow us to secure media placements that drive significant traffic to your site.
SEO Optimisation: All guest publications are optimised for search engines, incorporating relevant keywords and natural backlinks to improve your site’s SEO. This helps increase your visibility on search engine results pages (SERPs).
Brand Exposure: By publishing content on reputable sites, we enhance your brand’s visibility and credibility. This not only attracts more visitors to your site but also builds trust with your target audience.
Key Features of Our Digital PR Services
Media Outreach: We have established connections with journalists, editors, and influencers across various industries. Our team pitches your stories to relevant media outlets, ensuring your brand gets the coverage it deserves.
Press Releases: We craft compelling press releases that highlight your brand’s newsworthy achievements, product launches, and events. Our press releases are designed to capture the attention of media professionals and generate buzz around your brand.
Content Marketing: We develop and distribute high-quality content, such as articles, infographics, and videos, that showcase your brand’s expertise and thought leadership. This content is strategically placed on authoritative platforms to reach your target audience.
Reputation Management: We monitor and manage your online reputation, addressing any negative feedback or reviews promptly. Our proactive approach helps maintain a positive image of your brand and fosters trust with your audience.
Social Media Engagement: Our digital PR strategies include leveraging social media platforms to amplify your brand’s message. We create engaging social media campaigns that drive interaction and increase your brand’s visibility.
Analytics and Reporting: We track the performance of our PR campaigns using advanced analytics tools. You receive detailed reports on media coverage, audience engagement, and overall impact, enabling you to measure ROI and refine your PR strategy.
Our guest blogging and digital PR services connect your business with a variety of publication opportunities, from top-tier business magazines to niche blogs and regional platforms. Whether you’re looking to reach a broad audience or target specific demographics, we have the right channels and placement formats to amplify your voice and boost your online presence.
Media Placement Case Studies
Our tailored approach to guest posting and digital PR is designed to meet the unique needs of each business.
Strategy: Crafting a guest post focusing on practical tips for overcoming jet lag when travelling between London and New York, targeting keywords like “how to overcome jet lag” and “travel from London to New York”.
Results: Achieved over 1,000 clicks and garnered more than 19,000 impressions on Google within a specified timeframe. The post secured high rankings for targeted keywords, driving substantial organic traffic to the client’s website.
Benefits: Significant increase in organic traffic directly attributed to the guest post. Enhanced SEO performance with improved visibility on search engine result pages (SERPs).
Interview Case Study: Playdate App (Entrepreneur Interview)
Strategy: Featuring an in-depth interview with the founder of Playdate App in the magazine’s “Business Spotlight” section, strategically optimising content for the entrepreneur’s name and related brand keywords.
Results: Successfully ranked for targeted search terms, bolstering the app’s online presence and personal branding efforts. Increased visibility in relevant search results, contributing to heightened brand awareness.
Benefits: Improved search visibility and enhanced credibility in the industry. The interview served as a powerful tool for building trust and authority among the app’s target audience.
Social Media Case Study: BVS Mortgages Interview
Strategy: Amplifying interview content through strategic social media sharing, leveraging relevant hashtags and tags to maximise reach and engagement.
Results: Generated increased exposure through extensive network shares across social platforms. Boosted visibility and engagement metrics, expanding the brand’s digital footprint.
Benefits: Heightened brand recognition and increased traffic from social media channels. Enhanced online visibility among key stakeholders and potential customers.
Entrepreneur Story Case Study: Lucy Rout’s Tabuu Pill Cases
Strategy: Showcasing the entrepreneurial journey of Lucy Rout and her innovative Tabuu Pill Cases, focusing on narrative storytelling to captivate readers.
Results: Garnered over 3,000 impressions on Google within a three-month period. Achieved high rankings for keywords associated with Lucy Rout and her brand, driving significant organic traffic.
Benefits: Effectively introduced the Tabuu Pill Cases brand to a broader audience. Increased engagement and organic traffic, establishing a strong online presence for the entrepreneur.
Media Release Case Study: Shoorah Wellbeing App Launch
Strategy: Publishing an SEO-optimised press release announcing Shoorah Wellbeing App’s partnership with Seedrs for fundraising, strategically targeting relevant keywords and founder’s names.
Results: Achieved over 2,000 views in the first week of publication. Secured prominent rankings for keywords related to the app and its founders, generating immediate visibility and traffic.
Benefits: Immediate exposure and enhanced credibility through press coverage. Increased brand visibility and credibility among investors and potential users.
Make your Media Campaign a success with a tailored Approach
We understand it’s not easy to get published on media platforms to grow your brand. So we specialise in making outreach campaigns for unique media placements successful through SEO optimisation and tailored content.
At ClickDo we want all website owners to make their online presence a hit. We therefore offer support with guest post content creation, optimisation, pitching and publication to ensure the content is accepted and effective for the individual brand. Because at the end of the day, your guest blogging should benefit you as an entrepreneur or marketer, your website and your brand and for that customised content marketing strategies make all the difference.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
As digital marketers, we must acknowledge the transformative power of technology on consumer interactions and swiftly adapt to the virtual world to maintain relevance. In today’s landscape, simply relying on websites is insufficient; success demands embracing emerging technologies and mastering the ever-changing social media scene.
Virtual marketing presents brands with unparalleled opportunities for expansion and engagement in the contemporary digital environment, making it imperative for marketers to grasp and leverage its potential.
Join me as I delve into the world of virtual marketing, understanding its critical role in the modern era, dissecting its key components, and envisioning future possibilities. Together, let’s pave the way for enduring brand success in 2024 and beyond.
What is Virtual Marketing
Virtual marketing, or digital marketing, encompasses a broad range of marketing activities conducted through digital channels, primarily the Internet. It leverages various online tools, platforms, and data to establish brand presence, engage with target audiences, and drive business growth. Marketers tailor messages and campaigns to specific demographics, interests, and behaviours, maximising relevance and effectiveness.
Significance Of Virtual Marketing for Marketers
As digital marketers, we recognise the paramount importance of virtual marketing in today’s digital era, offering myriad advantages over traditional marketing methods. Here’s why it’s indispensable to our strategies:
Measurability: Virtual marketing provides precise campaign performance metrics such as engagement levels, website traffic, and conversion rates, empowering us to gauge ROI effectively.
Affordability: In comparison to traditional methods like print or TV advertising, virtual marketing offers a more cost-effective solution, catering to businesses of all sizes, including startups and small enterprises.
Speed: With virtual marketing, we can swiftly launch campaigns and make real-time adjustments based on performance data, allowing us to respond promptly to market trends and consumer behaviours.
Engagement: Digital platforms offer diverse opportunities for us to engage with our audience through personalised messaging, interactive content, and social media interactions, nurturing stronger connections and brand loyalty.
Global Reach: Virtual marketing enables us to reach a global audience, transcending geographical boundaries and expanding market reach beyond conventional limits.
Mobile Accessibility: As the majority of internet users access content through mobile devices, virtual marketing ensures our accessibility to consumers anytime, anywhere, enhancing convenience and reach.
Direct Communication: Through virtual marketing channels, we can communicate directly with consumers, soliciting feedback, addressing concerns, and nurturing relationships, thus fostering trust and loyalty over time.
Monitoring and Optimisation: Virtual marketing facilitates real-time campaign performance monitoring, empowering us to make data-driven decisions and optimise strategies for enhanced results.
Authority and Reputation: Sustained virtual marketing efforts help us establish authority in our niche and cultivate a positive reputation among our target audience, bolstering credibility and trustworthiness.
Types Of Virtual Marketing
Virtual marketing encompasses various strategies and techniques, offering marketers a wide range of tools to engage audiences in the digital world:
1. Content Marketing
Content marketing emerges as a potent approach to elevate brand visibility and foster lasting customer connections. Brands can captivate and retain the attention of their intended audience by disseminating insightful content and compelling narratives. Content includes blog posts, newsletters, social media copy, case studies, whitepapers, and news articles. The key is to ensure that content is clear, concise, and compelling to engage readers effectively. Consistently publishing valuable and relevant content is essential for success, as statistics show that consumers often consume multiple pieces of content before making purchasing decisions.
You can click on my YouTube video link to learn the hot tricks of creating SEO-friendly content. To learn more about some of the best guest posting and blogging sites for publishing your content, click here.
2. Search Engine Marketing (SEM)
SEM, or Search Engine Marketing, is a crucial aspect of virtual marketing that directly targets consumers based on their online search behaviour. It encompasses organic methods, such as Search Engine Optimization (SEO), and paid strategies, such as Pay-Per-Click (PPC) advertising.
At ClickDo we share more about our work for SEM on our YouTube channel:
Paid SEM involves purchasing ad space on search engine results pages (SERPs), ensuring visibility for your webpage above organic search results. This paid approach allows businesses to bypass the gradual process of organic ranking improvement and instantly place their website at the top of search results. Additionally, paid SEM can be applied to social media platforms, further expanding the reach of advertising efforts.
3. Search Engine Optimisation (SEO)
As the cornerstone in digital marketing, SEO aims at enhancing a business’s online presence and positioning within search engine results pages (SERPs), notably on the initial page of Google. Elevated rankings draw increased traffic to your website, consequently boosting the chances of user interaction with your offerings.
SEO marketing involves various techniques to enhance a website’s search engine ranking. This includes strategically deploying keywords in content, building a solid internal and external link structure, and optimising website indexing for search engine analysis.
I discuss this in more depth with SEO consultant Fernando at ClickDo:
4. Social Media Marketing
Social media marketing (SMM) leverages social media platforms such as Facebook, Instagram, TikTok, Twitter, and LinkedIn to promote products and services through engaging content rather than just paid advertisements. This content, which can include product reviews, testimonials, memes, infographics, and educational materials, aims to provide value and entertainment to the audience.
The ultimate goal is to cultivate a sizable following that can be directly marketed to. Building a following on social media takes time and requires consistent production of relevant content that resonates with the target audience. Social media marketing is often complemented by social media advertising to accelerate audience growth and foster loyalty.
5. Pay-per-click (PPC)
Also known as PPC marketing, this strategy involves placing targeted ads on search engines and presenting valuable offerings to consumers. These ads are highly relevant and tailored to the user’s search intent, leading to increased click-through rates (CTRs).
6. Email Marketing
Skilled email marketers excel at crafting compelling campaigns, often through e-shots or newsletters, that pique interest and drive engagement. They possess the expertise to reach new audiences, analyse data, and derive actionable insights for future campaign enhancements. Email marketing campaigns are designed to convert recipients into customers when executed thoughtfully.
This can be achieved by blending promotional content with helpful information, such as directing subscribers to the latest blog posts or tips. Purchasing email lists is discouraged, as they are often perceived as spam and can damage the sender’s reputation. Instead, cultivating an organic email list through opt-ins ensures higher engagement and conversion rates.
7. Mobile Marketing
Utilising mobile marketing is crucial for engaging with audiences on smartphones, tablets, and other portable devices. This strategy encompasses various channels, including text messages, social media platforms, emails, and mobile applications, to effectively reach and connect with customers. Personalised content based on location and timing enhances engagement. With most people using mobile devices, optimising content and design for mobile ensures accessibility and appeal.
8. Influencer Marketing
With their large social media following, influencers can significantly impact brand visibility and sales by endorsing products or services. Partnering with influencers in your niche instantly taps into their engaged audience. To succeed, define goals, research influencers, prioritise those with quality engagement, and build long-term relationships. Flexibility in marketing approach and collaboration is critical to effective influencer partnerships.
9. Remarketing
Remarketing boosts brand visibility and encourages conversions by showcasing ads to individuals who have previously visited your website without completing desired actions. Capitalising on lost website traffic, remarketing offers a second chance to convert, retain, or upsell customers. The personalised approach increases the likelihood of conversion.
10. Marketing Automation
Marketing automation streamlines repetitive marketing tasks using software, enabling efficient scaling of marketing efforts across various channels like email, social media, push notifications, SMS, and advertisements.
Automation enhances efficiency and allows personalised communication tailored to buyer personas and user history. It ensures seamless, omnichannel marketing experiences, providing consistency and relevance across all touchpoints.
Tips For Virtual Marketers To Succeed In Their Field
Broaden Your Audience Reach: Target your core audience and explore opportunities to engage with a broader demographic.
Embrace Extended Reality (XR) Technologies: Incorporate extended reality hardware, like AR (augmented reality) and VR (virtual reality) into your marketing strategies. Explore immersive experiences like 360-degree videos to captivate your audience and create memorable brand interactions.
Harness the Power of Data: Listen to your data and leverage insights to understand your customers better. Analyse their behaviour, preferences, and activity patterns to tailor your marketing efforts effectively.
Maximise Social Media Platforms: Utilise social media platforms to connect with your audience and amplify your brand presence. Post regularly to maintain visibility and engagement, and leverage features like videos, reels, and stories to diversify your content and attract attention.
Adapt Content for Different Channels: Create content tailored to various marketing channels while maintaining consistency in messaging and branding. Optimise your content for each platform, whether it’s Facebook, email campaigns, search engine results page (SERP) advertisements, or your website, to maximise its impact and relevance.
What The Future Holds For Digital and Virtual Marketers
Looking ahead to the future of the digital marketing industry, several key trends are poised to shape the landscape:
AI-Driven Conversational Marketing: Businesses are revolutionising customer interactions through AI-enabled chatbots. These intelligent systems expedite issue resolution, saving valuable time and boosting customer satisfaction and loyalty.
Augmented Reality (AR): The integration of Augmented Reality into digital marketing has proven immensely productive. As AR technology advances, marketers seize opportunities to merge the digital and physical worlds, offering unprecedented brand experiences.
Sustainability and Ethical Practices: Sustainability is central to digital marketing trends, with consumers increasingly valuing ethical practices and I blog about it regularly on the greenlivingblog.org.uk. Transparency in data usage, authenticity in brand storytelling, and ecological responsibility are fundamental pillars of ethical marketing. Brands implementing sustainable practices, such as green advertising and fair representation, are strategically positioning themselves for success.
Hyper-Personalization Through Big Data and Analytics: Hyper-personalization is essential as consumers seek tailored experiences. By leveraging big data and advanced analytics, brands can develop hyper-personalised marketing strategies, customising content, product recommendations, and advertisements to individual consumer tastes.
Dominance of Video Marketing and Short-Form Content: Platforms like TikTok and YouTube Shorts are reshaping video marketing, highlighting the growing dominance of short-form content. Brands leverage short-form videos for storytelling, product launches, and customer engagement to cater to audiences with shorter attention spans.
Live Streaming: This sector is experiencing remarkable growth, significantly enhancing user engagement. Brands increasingly use live streaming to connect authentically with their audience, creating communal experiences and fostering more profound connections.
User-Generated Content (UGC): UGC remains a powerful tool for engaging millennials and Gen Z, fostering trust, and enhancing brand-user relationships. By encouraging audiences to share unique content, brands build robust communities and drive conversions.
Zero-Click Searches and Featured Snippets: Optimising for featured snippets and zero-click searches is crucial for enhancing visibility and user engagement.
Google My Business Optimization: Optimising Google My Business listings is essential for local visibility and attracting potential customers. Maintaining accurate and comprehensive business listings significantly boosts local SEO efforts. And claiming a Google Knowledge Panel is equally important in marketing and digital PR.
Progressive Web Apps (PWAs):PWAs offer seamless and immersive user experiences, combining web and mobile app features. By leveraging PWAs, brands can enhance mobile user engagement and accessibility, aligning with progressive digital marketing trends.
Social Media Influencers: Advertisers increasingly leverage social media influencers to drive sales by enhancing their brand visibility. With consumers placing greater trust in peer recommendations, expect a continued rise in influencer collaborations, focusing on influencers directly relevant to products or services.
SEO for Images and Video: Optimising images and videos for search engines will expand the scope of digital marketing. As users increasingly use images for online searches, adding relevant keywords to titles, descriptions, and alt text will become essential for enhancing visibility and attracting potential customers.
Artificial Intelligence (AI): AI-driven marketing will enable better analysis of user data to customise the customer journey and target audiences effectively. By automating ads through programmatic advertising, businesses can provide personalised experiences at each stage of the buying process, enhancing customer engagement and satisfaction.
Omni-channel Marketing:Omni-channel marketing will become increasingly important as consumers expect seamless interactions across different platforms. By integrating various media channels and optimising online presence for both desktop and mobile users, businesses can provide a cohesive brand experience throughout the customer journey.
Conclusion
Online marketing has become increasingly crowded, with countless brands vying for consumer attention. However, this saturation has also spurred innovation, prompting marketers to explore new engagement techniques and creative strategies. As technology advances, virtual brand experiences play an integral role in connecting with target audiences. By embracing innovative strategies and prioritising user experience, virtual marketers can cultivate meaningful connections and drive business growth in the digital domain.
Are you a marketer? Then let me know if you want me to add a suggestion of yours here based on your experience and expertise. Please get in touch with me!
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Coupon marketing has emerged as a leading tool for branding and lead generation. The escalating challenge of decreasing brand loyalty among shoppers further complicates the landscape, prompting marketers to leverage discount coupon codes as a means of retaining consumers to a certain extent. With 90% of consumers using coupons, it’s clear that there’s a strong demand for deals.
Digital coupon redemptions are expected to surpass $90 billion by 2022, highlighting their growing importance. Additionally, 63% of shoppers express a desire for more accessible coupons, and emails featuring coupons see a significant revenue increase of 48% per email. However, it’s important to be aware of potential downsides. Over-reliance on coupons can diminish a brand’s perceived value, and regularly offering discounts may lead to delayed and less profitable sales. Moreover, prominently displaying coupon codes during checkout can contribute to higher cart abandonment rates.
Utilising coupon codes in marketing strategies offers numerous benefits for brands, aiding in customer retention and engagement in a competitive marketplace.
First Things First – What is Coupon Marketing?
Coupon marketing campaigns serve various purposes, offering a straightforward approach to building brand recognition, especially when entering new markets or launching a business. Additionally, coupons effectively attract new customers and facilitate their conversion into loyal patrons.
This article delves into the rationale behind employing coupon marketing campaigns, providing insights into effective deployment strategies. Furthermore, it highlights key considerations to avoid potential pitfalls and ensure the campaign contributes positively to business growth. Shoppers are drawn to savings, making coupons and discount codes a compelling tool for digital marketers introducing new customers to products or services.
10 Top Coupon Marketing Strategies to Boost Your Brand Value and Sales:
Coupon marketing is a powerful tool for marketers looking to attract new customers, retain existing ones, and boost overall brand awareness. As a marketer, I understand the significance of special offers in sales and lead generation.
It can enhance a brand’s presence and appeal so below I list the best ways to leverage coupon marketing strategies:
1. Partner with Top Coupon Sites
Collaborate with popular coupon sites to feature your discounts and offers. This increases visibility and drives traffic to a brand. In the past, coupons in the UK predominantly targeted grocery items, but today, the range of categories has significantly broadened. Top UK coupon websites now offer vouchers applicable to a diverse array of products and services. These coupons can be utilised for various purposes, spanning from web hosting packages to entertainment and beauty treatments, among others. Several platforms offer access to over 24,000 brands and more than 100,000 coupon codes, allowing users to take advantage of the most competitive cashback and commission rates available.
2. Plan Exclusive Deals
While spur-of-the-moment deals may create initial excitement, meticulously planned ones sustain long-term interest. An actionable step involves crafting a 12-month forecast of potential deals, and strategically aligning them with notable dates and industry events. For instance, in the electronics sector, integrating offers around tech events can provide a significant advantage. Research indicates a substantial demand for deals, with nearly 60% of consumers visiting coupon websites every week, or even multiple times daily. By preplanning deals, businesses can consistently provide fresh and enticing offerings to cater to this eager customer base.
3. Utilise Digital Coupons Effectively
Coupons hold significant value for e-commerce platforms as they serve as catalysts for customer action. Particularly, new or emerging brands stand to gain considerable advantages from offering coupons. According to research conducted by Inmar Intelligence, 54% of shoppers are inclined to purchase from a new brand due to its cost-effectiveness, with approximately one-third being influenced by digital coupons. By implementing an effective coupon email marketing strategy, marketers can target customers in their preferred online spaces by email for example. By leveraging factors like relevance, timeliness, and perceived value within coupon email campaigns, marketers can effectively enhance exposure and drive customer engagement to product or service pages.
4. Combine Seasonal and Event-Based Promotions
Utilising a promotional calendar allows for strategic timing of promotions to achieve optimal impact, aligning them with holidays, special occasions, or seasonal trends. Customising a marketing timeline based on targeted events, whether it’s Boxing Day for UK customers or Lunar New Year for buyers in Asia, enhances effectiveness. It also increases brand engagement especially on social media as you can see in one of the posts I’ve designed for the londonbusinessnews.com magazine in our London Life FB page to encourage more people to read our articles:
For instance, when planning sales like Black Friday or Valentine’s Day, ensure to distribute discounts and coupon codes via social media and email to effectively promote what you offer in connection with the event.
5. Leverage Social Media
Another effective tactic to enhance your coupon marketing strategy involves promoting new products and discounts through social media channels. With billions of users active on platforms such as Instagram, Facebook, and Twitter, incorporating regular discount sharing into your strategy is essential. Nonetheless, caution should be exercised to avoid excessive coupon usage. Constant sales may diminish the perceived value of your products, potentially leading your audience to view your coupon strategy as merely a ploy to acquire more emails or followers through lead magnets. It’s important to link your discount offers with events or compelling reasons and to utilise not only your social media channels but also groups and topical pages as I showed above. On top of that, you can also run paid social media ads for your discount campaigns where you can target very specific groups.
6. Strategic Email Segmentation
Segmenting your email list according to behaviour, interests, and purchase history enables the creation of targeted coupon campaigns for each subgroup. To implement this strategy effectively, review your CRM data to discern customer trends and utilise insights garnered to craft personalised offers using email marketing tools. Tailoring discount coupon emails not only enriches the customer experience but also boosts conversion rates. Furthermore, consider incorporating coupon links into various types of emails, including signup or subscription confirmation emails, promotional content, and other email marketing campaigns.
7. Introduce First-Time Sign-up Discounts
The initial step in the customer journey involves enticing users to sign up, a task often hindered by reluctance upon encountering sign-up forms. Utilising discount coupons effectively can serve as a persuasive tool in overcoming this obstacle. Leveraging lead forms, homepages, and landing pages as strategic assets, tailored to cater to business needs and customer preferences, enhances their efficacy as lead magnets. By deploying these lead magnets as pop-ups triggered by specific user actions—such as spending a designated time on the website or scrolling through a significant portion of the webpage—marketers can seize ample opportunities to entice and convert visitors into subscribers.
8. Include Referral Programs
Enhance your coupon marketing strategy by incorporating a referral program. Begin by providing existing customers with unique coupon codes they can share with friends. When these codes are used by their friends for their initial purchase, both parties receive a special discount or reward. This approach facilitates customer-driven growth, as existing customers contribute to bringing in new ones while ensuring mutual benefits for all involved. Referral marketing emerges as a straightforward yet impactful method to expand your customer base while fostering satisfaction among all participants.
9. Implement Retargeting Campaigns with Coupons
Employ retargeting ads as a strategic approach to reconnect with customers who have previously visited your site but did not complete a purchase. By offering them a coupon code as an incentive to return, you can effectively encourage them to reconsider their decision. Retargeting ads serve as a powerful tool to re-engage potential customers, leveraging their prior interest to drive conversion. By providing a compelling incentive in the form of a coupon code, you not only increase the likelihood of attracting them back to your site but also enhance the overall effectiveness of your marketing efforts.
10. Use high-end creative Visuals
Fundamentally, coupons serve as an invitation for customers to make a purchase. While coupon codes can be transmitted as simple text messages, enhancing them with visually appealing elements adds excitement and allure for customers. Incorporating vibrant graphics, captivating colours, and appealing fonts in your coupon design enhances its attractiveness and entices customers to engage with the offer. Especially when integrated into an email or social media campaign as part of your coupon marketing strategy, tailoring visual elements to correspond with different customer segments further enhances the effectiveness of your promotional efforts.
At the London Business News magazine for example. I invite businesses to share special offers or deals and we design the images for them, here is one example:
As you can see, we use the client’s logo and images for branding, we include their discount offer in combination with an introduction to their services and a website link. This way people become familiar with the brand while understanding what they’re about and landing them as a new client with a discount. I explain this in more detail here:
5 Benefits of Coupon Marketing
There are many excellent and effective benefits you’ll get when you use digital vouchers.
1. Attracting New Customers with Discount Coupons:
Discount coupons serve as powerful tools for brands to entice customers to try their products or services at a reduced price or with added incentives. Research suggests that approximately 60% of consumers are more inclined to experiment with a new product or service if they receive a coupon, thus accelerating customer conversion rates and ultimately boosting revenue for the organisation.
2. Streamlined Digital Couponing:
Digital couponing offers a time-efficient approach to marketing, delivering nearly instant results without the need for physical printing and distribution. By uploading coupons to various online platforms, brands can efficiently reach their target audience while reducing environmental impact, making it a convenient and eco-friendly marketing solution.
3. Drive Sales of New Products:
Coupon marketing isn’t just about attracting new customers and re-engaging existing ones; it’s also highly effective in boosting sales of newly launched products or services. By offering special access or early bird discount codes to loyal customers, brands can incentivize purchases and foster a sense of value among shoppers, leading to increased sales performance and successful product launches.
4. Data Collection Opportunities:
Digital coupons provide brands with valuable opportunities to gather customer data and personalise their marketing efforts. Offering discounts in exchange for email sign-ups enables businesses to expand their email community while gaining insights into customer preferences and behaviour, ultimately facilitating more targeted and effective marketing campaigns.
5. Demonstrating Customer Appreciation:
Coupons and vouchers serve as tangible expressions of appreciation for customer loyalty, demonstrating to clients that their patronage is valued beyond monetary transactions. By offering discounts and special deals, businesses can strengthen customer relationships, foster goodwill, and stay ahead of competitors in a competitive market landscape.
Conclusion
In conclusion, coupon marketing campaigns offer a plethora of benefits for businesses, ranging from attracting new customers and driving sales to fostering customer loyalty and brand recognition. By leveraging various strategies such as partnering with top coupon sites, planning exclusive deals, utilising digital coupons, and implementing referral programs, brands and marketers can effectively enhance their market presence and appeal to consumers. The ability to segment email lists, employ retargeting campaigns, and integrate high-end visual elements into coupon designs adds depth and effectiveness to marketing efforts. With careful planning and execution, coupon marketing remains a powerful tool for brands seeking to maximise their brand value and drive sales growth in today’s competitive market landscape.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Niche marketing is a strategy that focuses on a specific segment of the market that has a high potential for growth and profitability and I share more about it in this niche marketing guide.
Today’s customers want personalized experiences, which study results by Accenture show where they found that over 91% of consumers prefer shopping with brands offering relevant deals.
Niche marketing in combination with omnichannel marketing can help a brand stand out from the competition, attract loyal customers via the right channels, and increase brand awareness. However, it also comes with some challenges, such as focusing on the right niche, creating relevant and effective content, and reaching the key target audience.
As a digital marketer and SEO copywriter I share marketing tips based on my experience as a blogger and media strategist working with ClickDo and SeekaHost, two innovative digital businesses in the UK. So, let’s delve in.
Tip #1: Conduct thorough keyword research
Keyword research is the foundation of any successful niche marketing campaign. You need to find out what your potential customers are searching for online, what their pain points are, and what kind of solutions they are looking for. You can use various SEO tools, such as Google Keyword Planner, Ubersuggest, or SEMrush, to discover relevant keywords for your niche.
Analyse your competitors’ keywords and see what gaps you can fill in the market. Once you have a list of keywords, you should optimize your website content, blog posts, and social media posts for them. This will help you rank higher on search engines and drive more organic traffic to your website.
Tip #2: Create engaging and informative content for multiple channels
Content is the key to building trust and authority in your niche. You need to create content that showcases your expertise, provides value to your audience, and solves their problems. You can use different formats of content, such as blog posts, guest articles, press releases, eBooks, podcasts, videos, social media posts or infographics, depending on your niche and audience preferences.
Use storytelling techniques to make your content more engaging and memorable. For example, you can share your personal experiences, case studies, success stories, or customer testimonials to illustrate your points. You should also include clear calls to action in your content to encourage your readers to take the next step.
I share more tips on lifestyle branding via marketing channels here:
Tip #3: Expand your online presence with social media and email marketing
Social media and email marketing are two powerful ways to connect with your niche audience and grow your online presence via additional channels. You should use social media platforms that are relevant to your niche and where your audience hangs out. For example, if you are targeting young professionals, you might want to use LinkedIn or Twitter. If you are targeting visual learners, you might want to use Instagram or Pinterest.
Create a consistent brand voice and style tailored to all your social media channels. You should post regularly, interact with your followers, share valuable and unique content, and join niche-related groups or communities.
Email marketing is another effective way to nurture your leads and convert them into customers. You should build an email list by offering freebies, exclusive deals or incentives via own your website or blog or even other websites where you can gain more exposure. You should then send them personalized and relevant emails that offer more value, build trust, and persuade them to buy from you.
Establishing a loyal followership via all your channels will ensure that your brand continues to be visible and interacted with.
Tip #4: Collaborate with influencers and experts
Influencer marketing is a strategy that involves partnering with influential people in your niche who have a large and engaged following. Influencer marketing can help you reach a wider audience, increase your brand awareness, generate more leads, and boost your sales. However, you need to choose the right influencers for your niche marketing campaign.
Look for influencers who have a similar target audience as yours, share similar values and goals as yours, and have a high level of trust and credibility among their followers. You should also negotiate a fair compensation and set clear expectations and goals for the collaboration. You can ask the influencers to promote your products or services, create sponsored content for you, or co-create content with you.
Tip #5: Monitor and measure your results
The last tip for niche marketing via different channels is to monitor and measure your results regularly. You need to track various metrics, such as website traffic, social media engagement, email open rates, click-through rates, conversions, sales revenue etc., to see how well your niche and omnichannel marketing campaign is performing.
Use analytics tools such as Google Analytics or Clicky Analytics to analyse your data and gain insights into your audience behaviour patterns preferences etc. You should then use this information to improve your niche marketing strategy accordingly. Test different elements of your campaign to see what works best for your niche audience.
See how I do this for websites I manage here:
Closing Thoughts
Niche and omnichannel marketing combined is a great way to differentiate yourself from the competition and grow your online presence. However, it requires a lot of tailored research, planning, creativity, and execution. You need to find the right niche and channels, create relevant and engaging content tailored accordingly, reach, and connect with your target audience, collaborate with influencers and experts, and monitor and measure your results. By following these five trending niche and omnichannel marketing tips for digital marketers and SEO consultants, you can achieve success in your niche and omnichannel marketing campaign.
If you need any help with niche marketing or any other aspect of digital marketing, you can contact me or the team at ClickDo or SeekaHost. We have the expertise and experience to help you grow your online presence and business in any niche.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Google has confirmed that ranking without links is really hard and has updated its link-building policies hundreds of times and it will continue to do so.
I write SEO-friendly web content or blog content and optimise images, titles and meta tags for search engines to achieve higher ranks.
I use analytics and link analysis tools to analyse relevant and easy-to-rank keywords, competitor statistics and to monitor a website’s performance. I also work in content publishing, link-building, social media and email marketing.
As a Digital Marketing and PR Strategist, I’m passionate about creating brand awareness and online visibility through top-notch content publications on suitable platforms. I provide expert guidance on news and press release publications, guest publications, interviews, features and more – check out some of my case studies:
Links are the most important ranking element, and the Google Core Algorithm is still link-based. To make sure that you do link-building the right way so that you achieve the best results, we decided to compile a useful list of link-building strategies you should try!
From my viewpoint, appropriate link-building is not straightforward and there is no general recipe, there are numerous white hat SEO and link-building tactics you can use to boost your website’s ranks on search engines.
Here’s more about my take on guest posting as a digital marketer at ClickDo:
1. Skyscraper Technique
Skyscraping is one of the most popular link-building strategies. It takes a lot of work, but if you do it the right way, you’ll get quality backlinks, traffic, and business leads. It’s a combination of high-quality content, in-depth research, competitor backlink analysis and email outreach.
The following are the main steps for the skyscraper technique:
Find relevant content with high-quality backlinks;
Find the website contact and discuss collaboration options;
Improve your content and outreach to potential customers or best let them find you through high-quality content that ranks.
2. Link Building with Content
Executing this challenging yet highly successful strategy can be another effective method to rank well on Google. Write content that will draw in readers, share it on social media, and drive referral traffic. Make sure your content is well-structured and free from grammatical errors. There are many web design techniques and tools available to help you make your content more engaging and eye-catching.
Using a blog for link building involves creating high-quality content that attracts links from other websites, thereby improving your search engine rankings. Here’s a step-by-step guide on using your blog for link building:
Develop high-quality, informative, and engaging blog posts that naturally attract links.
Identify topics relevant to your niche with the potential for link attraction through keyword research.
Ensure your blog posts are well-optimised for search engines by using relevant keywords in titles, headers, and content.
Actively share your blog posts on social media and other channels to increase visibility. You can use a tool to plan when your social media posts go out.
Contribute to other reputable blogs in your industry, including a link back to your own blog in the author bio or content.
Connect with influencers and bloggers in your niche to foster natural link-building opportunities.
Link to your own relevant blog posts within your content to enhance SEO and encourage exploration.
Identify broken links on other websites and suggest your content as a replacement.
Develop comprehensive guides or tools that provide unique value and attract organic links.
Engage in forums and groups, sharing your expertise and linking to your blog when relevant.
Use tools to track your website’s performance and new backlinks, adjusting strategies as needed.
Remember, building high-quality, natural backlinks takes time and effort. Focus on providing value to your audience, and over time, you’ll likely see an increase in the number of links pointing to your blog.
3. Create a Blog
Effective link-building using a variety of dynamic tactics is made possible by a blog or blog network. By consistently churning out valuable, niche-specific content, your blog becomes a go-to resource for others in the industry, naturally attracting backlinks. Leveraging internal linking not only enhances user experience but also signals to search engines the depth and interconnectedness of your content. There are opportunities for reciprocal linking when you guest write on reputable sites and work with influencers, which broadens the audience for your network.
Social media plays a crucial role, as sharing blog posts amplifies visibility and encourages others to link back to your content. Moreover, being featured on resource pages or roundups within your niche establishes your blog as a valuable reference, resulting in valuable backlinks. Proactive approaches, such as identifying broken links on other sites and offering your content as a replacement, contribute to a robust link-building strategy. In essence, a well-maintained blog or blog network becomes a strategic nexus for organic link growth, solidifying your online presence and authority.
4. Educational Content and Case Studies to Invite Collaborators
Google SERP is full of “how to” articles, and if yours ranks well, people will want to work with you.
You can always focus on a specific audience with your insights and opinions, or you can provide step-by-step instructions and video tutorials. Most people are looking for solutions to questions.
A case study can be a great source of backlinks! Case studies always give new information. Ensure you have good data, research, and try to test industry myths. Review products or services like an expert.
5. White Papers
White papers are widely used in B2B, but you don’t need to be a company to conduct in-depth industry analysis. You just need to share your perspective, data, and knowledge that others can use. White papers are an excellent way to network and build relationships.
6. Guest Posts
Backlinks can be obtained through guest posting. Conduct website research, develop excellent content, and try to post it on a reputable site. They normally have tight guest posting standards and getting your work accepted can take a long time.
It takes a little longer, but it works, probably even better than outreach in some cases. You can discover lists of websites that accept guest articles online, but if you want to identify ones that are relevant to you, utilise Google search. Begin with the focus keyword and add the phrase “write for us.” Think about the keywords you want to rank for and then decide which sites are suitable.
Ideally, you should check which keywords they rank for and whether this is relevant to your content. You can find more tips in this guest posting techniques guide.
One of the most effective types of content you can post on your website is research-based content. Research-based content includes ideally your own surveys, case studies and business data that you can’t find anywhere else. If you post this kind of original data on your website, then other websites will likely link back to your new content.
8. Make Your URLs SEO-Friendly
A good URL structure gives users an idea of what the destination page is about and what to expect, hence making it SEO-friendly.
Consider organising your content so that URLs are constructed logically. And in a manner that is intelligible to humans while incorporating the core keywords, thereby attracting traffic.
9. Use influencer marketing
If you’re looking for an alternative to traditional advertising channels that won’t cost you a lot of money, influencer marketing may be the way to go.
An influencer’s ability to create backlinks is well-known. When they share their experiences with you, write for your site, or mention and quote you in their official handle, they’ll often include social media links. This would lead to more traffic to your site, which directly improves your rankings and new backlinks will likely follow.
10. Start an Affiliate Marketing Program
You’ll get links and also receive money with the help of this method. Affiliate programs are some of the successful ways to make money, increase your visibility, and acquire quality backlinks. A lot of affiliates are searching for a new source of income. You’ll need to create an attractive commission structure, and you may need affiliate software to track all of your affiliate activity.
11. Content Syndication
Content syndication is a perfect way to gain more backlinks and enhance your traffic. The best platforms for this purpose are GrowthHackers, Medium, LinkedIn, Growthub, and Business2community. You can either submit an extract from your article or create a one-of-a-kind description. Check whether the platform has implemented a “rel=canonical tag” that links back to your original material.
12. Backlinks via paid Blog Posts
Paid blog posts are an excellent way to get backlinks while making sure that your content is published well on authoritative sites. You will typically pay a fee for this service. However, it doesn’t consume a lot of your time because providers often write or edit your content to fit their publication and get as many people as possible to read it.
13. Coupons and Discounts
The use of discounts and coupon codes is very prominent. It is also a great way to promote your products. In addition, discount coupons are great for advertising affiliate programs.
14. Catalogues and Business Listings
Although it can take longer to get a business listed in a business directory, when done correctly, listing your business can help people discover your brand in a variety of ways, including independent reviews. Most listings will let you add images and videos, as well as links to your website and social media accounts. For the best results, you’ll want to focus on business listings that have the highest authority and traffic, as well as those that cover your niche, which you can easily compare on a business directory list.
15. Internal Linking
Internal linking gives you control over the anchors you use and allows you to put links where you want them. If you have a website with a lot of content but no internal linking, you will need to update your site every couple of days. You will need to add 2-3 internal links for each article. You can also determine which pages are most popular so that you can place specific internal links there. However, when it comes to internal links, it is important to be careful and strategically place them. This will help you avoid keyword stuffing and other black hat SEO practices that can negatively impact your ranks.
16. Submit Creatives
Infographics, eBooks and leaflets are accepted on Slideshare, issuu, Pinterest, and Scribd. You will need some time because you will need to work with many different digital formats, descriptions and links. Infographics can be very powerful in terms of link generation. You can produce increasing links and website traffic by creating an infographic that offers important and useful information about your niche.
17. Submit Videos
It takes less time to upload a video than it does to create a video. YouTube isn’t the only platform you can use to upload videos. Vimeo is another great platform to upload videos on.
You should include a link and a brief description.
You should also include an end screen and annotations.
18. Find broken Links and suggest Alternatives
Broken link building involves finding broken external links on other websites and offering an alternative link from your site, thereby increasing traffic on your website. For this, you can use search operators or a variety of SEO tools.
19. PR Articles
PR articles and press releases written by professionals and published on authoritative websites and blogs will give you high-quality links. You can either write them yourself and publish them, or you can get them written and published on your behalf, which is the more expensive option.
20. Recovering Links to Stolen Images
When it comes to pictures, some websites will use them without giving you credit. This usually applies to infographics, graphs, and high-quality images. This strategy is best for high-quality websites, or if your images give real ideas to others. Another way to get backlinks is to submit infographics. You can submit your images to free and paid infographic sites.
Conclusion
The above link-building tips and suggestions should give you some creative ideas to improve your backlink profile to rank better on search engines with your website. By integrating these top link-building methods into a holistic marketing strategy, you can foster sustainable growth and navigate the ever-changing algorithms of search engines with confidence.
As an editor and manager of various blogs, I regularly publish guest posts, sponsored posts, and press releases and provide backlinking advice and opportunities. Explore my portfolio website, where I share my experiences, insights and activities. Put SEO on your long-term to-do list and implement these useful tactics to get to the top and feel free to contact me to discuss link building strategies and backlinks with me!
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Many more people are asking if it’s worth getting published on the UK Education Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo.
I want to start by highlighting that the magazine has recently reached nearly 5,000 visitors in a month, meaning it gets up to 200 visitors daily.
For people looking to get published or featured on the UK Education Blog or who are in search of guest posting and digital PR opportunities the platform is becoming more attractive with such metrics. It is fair to say that with over 15k actions within a month the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits.
The UK Education Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change.
The magazine publishes content covering education topics in categories like learning, teaching, schooling, student life, career, EdTech as well as directory posts and listicles which feature top rated businesses and organisations in the education sector.
It invites anyone looking to share expert advice, education insights, tips, and hacks to get featured, so there is an opportunity for education representatives as well as experts and authors to get guest content live.
I summarise the findings in this video:
Let’s start by looking at the most common and popular format – the guest post.
Guest Post Case Study: Advantages and Disadvantages of Living in a College Dorm
The authors at the UK Education Blog regularly publish editorial articles and guest posts.
This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with nearly 2k clicks and nearly 26k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example.
This post has been ranking successfully because it covers popular related keywords such as “pros and cons of living in a dorm” or “benefits of living in a dorm” which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines also in terms of the images and articles meta data. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo.
Interview Case Study: A Conversation with WuKong Education at the London EdTechX Summit
Moving on to another popular publication format, here is an interview case study. You will see a section called Media Releases when you come to the UK Education Blog homepage and that’s where interviews, opinion pieces, event coverage and media releases are featured.
Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if it is linked with a brand launch or another significant business event or announcement.
As you can see in the statistics below this interview ranks on Google for keywords such as the brand’s name, the event name as well as other related search terms such as “wukong maths”.
This helps with introducing a brand to the market in connection with a personal or background story while being found for search terms that would establish a brand that is not yet well known and searched for. It also benefits the entrepreneur with building their personal brand alongside their business brand. For the founder an interview offers the opportunity to publicly stand behind the brand, product, or service and to showcase the personal journey and motivation.
The UKEB expert team carefully curate the Q&As together with the interviewee to ensure that their focus and USP are incorporated effectively for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and ClickDo’s founder Fernando Raymond explores this in more depth on our ClickDo YouTube channel:
Social Media Case Study: Gaining additional Exposure through Network Shares for Mentioned Businesses/Organisations
What provides every post with an additional boost is sharing them on social media. The UKEB magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows.
Through related hashtags and tags, social signals boost the brand and if they already have a solid network, their connections might also share their post, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every organisation should ensure that they utilise their channels as well for any publication related to them and their brand.
Listicle Case Study: Top 15 Education and Student Blogs accepting your Guest Post
Listicles or list posts that list top-rated organisations or businesses and brands are another speciality at the UKEB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles and directories provide a great overview of whatever one is looking for.
As you can see in the data below this listicle has received over 12000 impressions on Google alone over the last year and ranks for several keywords including very competitive search terms such as “education guest post” and “education guest blogging sites” which helps to introduce the brands listed to people that might have never come across it.
The listed businesses or organisations themselves can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search hence why this format provides a great boost in terms of marketing and SEO.
Media Release Case Study: iSpring Solutions Inc. launches Quiz Maker 11
Press release publications which are called media release publications here are another format that’s been popular. This particular case study shows how a tailored and keyword optimised release can achieve significant results, especially shortly after publication which matters for more time-sensitive publication formats such as this.
The below statistics show that the media release ranks for search terms such as “launch online quiz”, which helps with introducing the brand to people looking for new online quiz options. It also ranks for the brand name, establishing it further online.
Additional media were included to boost engagement with the release, but this can also lead to gaining more followers on any referenced websites and channels. Everyone submitting press releases is encouraged to make them more unique and engaging to achieve better results and the team provide their advice for SEO press release publications.
Additionally, it is worth noting that all publication formats in the UK Education Blog magazine provide an SEO boost through a backlink, which search engines use to rank a website and evaluate its authority. Building backlinks helps to build trust and credibility and I discuss this with Fernando in more detail in this video:
To get your submission approved it should follow the magazine and search engine guidelines to ensure the optimal performance. The team review all guest contributions and are selective, but they share the editorial feedback that will help to make the publication as effective as possible.
They consult about the best keywords to use, the best ways to incorporate hyperlinks and references as well as media materials. Alternatively, one can make use of their content writing or review services.
Manuela shares her take on how to get published on UKEB here:
If you feel that this magazine would be a good place for you to share your insights, news or innovations then get in touch with me at manuela@clickdo.co.uk and I’ll be happy to offer my assistance with a possible feature.
Follow us on YouTube and our socials where we regularly share marketing and SEO insights to stay in the loop
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
As digital marketers, we recognise the paramount importance of virtual marketing in today’s digital era, offering myriad advantages over traditional marketing methods. Here’s why it’s indispensable to our strategies:
Content marketing emerges as a potent approach to elevate brand visibility and foster lasting customer connections. Brands can captivate and retain the attention of their intended audience by disseminating insightful content and compelling narratives. Content includes 
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Coupon marketing isn’t just about attracting new customers and re-engaging existing ones; it’s also highly effective in boosting sales of newly launched products or services. By offering special access or early bird discount codes to loyal customers, brands can incentivize purchases and foster a sense of value among shoppers, leading to increased sales performance and successful product launches.
