How to offer Press Coverage of Business Events for Digital PR and Marketing as a Blog Editor

How to offer Press Coverage of Business Events for Digital PR and Marketing as a Blog Editor

The beauty of starting a website or blog is that you often don’t know exactly where the journey takes you. You begin with registering a domain and writing about topics that you’re interested in and over time various categories emerge from your overall web content.

The most popular topics that people find your website for through their searches on search engines or social media, may establish your online presence as an expert niche publication in the industries you mainly cover.

This can attract enquiries from journalists, marketers and event organisers or press departments looking for influencers or digital publishers in their field to cover their events and news.

This is the journey I have been on since I started blogging on various websites, which I will share as examples of my editorial work that has led to such collaborations.

I will show you how I went about the whole process, from the enquiry stage to the execution stage of press and event coverage as I have noticed that there is a high demand in this field.

Why cover Events & News as a Blogger & Publisher?

Easy-Ways-to-Increase-Your-Blog-Traffic

A blog is a digital content publishing platform, which can be utilized for news and event coverage.

Consider your websites as web properties that people visit when searching for specific information. The more visitors your website attracts, the better of course as you can offer any content publication a wider audience exposure.

You have the opportunity to write about brands and organisations as well as established experts in your niche, you may also be able to conduct exclusive interviews and network, which is all positive ROI for your website.

Event and news coverage can also establish you as a writer, digital marketer, or influencer, especially if you can utilize your populated social media channels for more online exposure.

You can be creative with how you publish such content, and you’ll need to have guidelines set up that clarify the terms and conditions of your coverage of course. See the services I offer in more detail here:

Digital PR & Press Coverage Services

If people are happy with how their events and news are published on your website, they will come back for more. As you can see, I offer press and news release publications, which I offer in two formats: a free plain-text version and a paid media version. I want to give everyone the opportunity to share their news, however, the more value a publication provides, the more work it requires which cannot be offered for free.

I explain this in more detail in my release enquiry response emails for example, which look like this:

Hi,
Thank you for your submission.
We can publish your release on the following relevant sites:
https://www.londonbusinessnews.com/ DA 38
We offer a free plain text publication without any images/videos/hyperlinks or a paid publication with images/videos/hyperlinks for an admin fee of £40. The main difference is that the branding is much more effective with a media publication, and it offers SEO advantages.
Sample of a free publication:

Press Release: Ethical Menswear Brand Launches London Store Following Six-Figure Investment

Sample of a paid publication:

Press Release: SmileDirectClub Launches Lifetime Smile Guarantee for Permanent Teeth Straightening

You can find more information here:

Digital PR Services

I look forward to hearing back from you so that we can go ahead and publish your release within the next 3 working days.
Kind regards,

This can be a beneficial and lucrative option for a webmaster if they market and rank their website well to offer their clients the intended exposure and ROI.

How to cover Events & News as a Blogger & Publisher?

You will have established yourself as an expert in your niche and will therefore bring the necessary know-how to any news and event coverage in your industry.

Another plus is that you can be quite creative with your coverage on your website as you’re the webmaster and make all the rules. You should be up to date with the latest features your website can offer in terms of plugins for example for WordPress sites to offer the best web design and user experience for your clients and visitors.

If you’re not well-versed in this area, you can always speak with a web consultant to make your website extraordinary.

Depending on your website’s unique audience and focus, you can choose certain businesses, experts, or topics you want to cover that you find most suitable and promising. This can be determined by keyword searches with SEO tools and by the nature of enquiries you receive via your website.

The way you cover them can also be flexible if you don’t have to follow guidelines from your partners or if you negotiate these beforehand.

Make sure you have a clear vision of what you’d like to achieve with your event and news coverage and that you also take your partners’ goals and requirements into account. This will help you identify which features to offer, e.g., photography/videography, interviews, research, social media shares/posts, email marketing etc.

Ensure you have the resources to deliver what you offer, e.g., a professional photographer/videographer or required equipment for example.

Find below my examples of different events I have covered for some of the blogs I manage to get an idea:

The Business Show 2021 at London ExCel – Europe’s largest Business Event & its unique Business Exhibitors with innovative Business Concepts

BETT Education Technology Show London 2022 – Highlights, Trends, Exhibitors & Insights

 

EdTechX Speaker Interview with Head of EC’s Digital Education Unit: Tackling Challenges in Digital Education through open Dialogues

Top Features of Event & News Coverage Publications

As you can see, the coverage I currently offer has the following features:

  • Exclusive and unique photographs taken by a professional photographer or provided by a client
  • Quotes from exhibitors
  • Information about exhibitors covered
  • Social media posts that were shared live
  • Hyperlinks that take readers to the exhibitors’ websites/channels
  • My own commentary with regards to my expert opinions on what is covered plus tips and recommendations I have enquired about or researched

Depending on the size of an event, it can be difficult to cover everything, so I’d recommend you focus on selected exhibitors, topics, workshops etc. that will be most interesting for your audience based on what you usually cover.

Preparation is key and you should always ask all entities you cover for permission to do so, perhaps even liaise with them prior to the event to discuss possible questions and angles that they’re satisfied with as I have done before conducting these interviews:

London EdTechX Speaker Interview with Chief Growth Officer at online tutoring platform GoStudent: Customised learning for confident learners and leaders

I then shared the drafts with the interviewees first before publishing them to get their consent and green light. This is important also with regard to data protection and general professionalism.

Many organisations will want to create awareness of an event before it happens, and they may ask you to publish a press or news release that they normally send you.

You can agree to make this part of your collaboration, or you can agree on a separate arrangement for this.

Here are some examples of how I publish media releases that offer the full range of benefits to my clients for SEO and marketing:

Press Release: SeekaHost returns to Insomnia Gaming Festival rewarding competitive Minecraft Gamers with Cash among 40,000 visitors

 

News Release: iSpring Suite 11 – Boost Learning Experiences with a Brand-New Authoring Toolkit

News Release: OpenDialog AI Ltd launches with $5M seed funding

Partners also appreciate coverage on other channels such as social media or YouTube, which I additionally provide as you can see in the below examples:

See more images that we took at the events we have visited together with professional photographer Petra Eujane

What’s the future of Events & News Publications for Bloggers & Publishers?

how-to-do-pr

Since the websites I manage have grown and increased their monthly organic web traffic, I receive news release enquiries daily and for events, it’s less frequent, but also on the rise.

Every business or organisation needs to be visible on the internet nowadays and it’s not sufficient to just publish a few posts on social media if you want to reach a wider and more diverse audience.

Crunching some numbers, there is a clear upward trend for higher demand in the online publishing industry:

According to a Cision White Paper from 2018

  • 63% of journalists said news announcements and press releases are what they want from their PR contacts, indicating that most reporters want to continue interacting with their PR professionals in the same way they have historically.
  • 22% reported that original research on trends and market data was also important to them, offering a new opportunity for PR and comms pros to be a source.
  • 44% of journalists say that press releases are their most trustworthy source of brand-related information.

And there is also growing profitability in this sector:

According to 99firms.com

  • 49% of brands are spending less than $10,000 per year on influencer marketing.
  • 23% are spending between $10,000 and $50,000.
  • 12% of marketers are devoting $50,000-$100,000,
  • 5% $100,000-$500,000, and
  • 6% are spending over $500,000.

And according to statista.com more than 2/3 of individuals in Great Britain were either reading or downloading online news, newspapers or magazines in 2020.

If you are intending to take your blog or website to the next level and perhaps also to make money online, you’ll need to find ways to offer partnerships, sponsorships, and collaborations to grow and expand. After all, what good is a website with nothing useful, intriguing, interesting and trending to share?

And to constantly produce content by yourself is extremely hard and time-consuming, plus may not be that diverse.

Consider your options with your website or blog, go through some website monetisation strategies that may be suitable for your web properties and invest in expanding your services and marketing your website.

If you need support with digital marketing, SEO, or web design, I can offer more support via digital marketing agency ClickDo and web host SeekaHost, where I work as an online media and PR strategist. We have various resources and an expert team at hand to help with anything around your web presence.

Simply contact me and I’ll respond to your enquiry in no time. Make the most of your website or blog today!

Schlaue Tools und Techniken für Fotoeffekte in Beiträgen für Blogs oder Social Media

Schlaue Tools und Techniken für Fotoeffekte in Beiträgen für Blogs oder Social Media

Ob Sie nun ein professioneller Fotograf sind oder einfach nur zum Spaß fotografieren, Bildbearbeitung ist schon fast ein Muss heutzutage, vor allem, wenn die Bilder online genutzt werden.

Allerdings gibt es auch Effekte, die man direkt während des Fotografierens erzielen kann und die eine nachträgliche Bearbeitung unnötig machen.

Es gibt eine Menge großartiger Optionen, sowohl online als auch offline und Influencer oder Blogger können diese nutzen, um keinen professionellen Fotografen buchen zu müssen, sondern ihre eigene Kamera effektiv zu nutzen.

In diesem Beitrag stellen wir Ihnen die besten Tools und Techniken vor, zur Bildbearbeitung und zur Fotografie selbst, um alle Blicke auf Ihrer Webseite oder Ihren Socials auf sich zu ziehen und mit Ihrem Blog mehr Geld zu verdienen.

Egal, ob Sie gerade erst anfangen oder auf der Suche nach einem Upgrade sind, in der Fotobearbeitung gibt es so gut wie keine Grenzen!

1. Effekte einfach einfügen bei der Bildbearbeitung

bildbearbeitung-am-pc

Es gibt viele verschiedene Effekte, die Sie mit Fotobearbeitung und Fotografie erzielen können – dadurch sehen Ihre Fotos realistischer oder künstlerischer aus. Sie können Ihre Fotos auch mit Spezialeffekten versehen, z. B. so, dass sie aussehen, als wären sie zu einer anderen Zeit oder an einem anderen Ort aufgenommen worden. Viele Blogger und Influencer benutzen einen Filter, den Sie vorher oder nachträglich über Ihr Bild legen, um es attraktiver zu machen und Instagram bietet diese zum Beispiel im Bildeditor.

Verwenden Sie beispielsweise das Kreativ-Tool von Adobe Express am PC, um einfach den Hintergrund Ihres Bildes zu entfernen und gegen einen anderen auszutauschen. Das Kreativ-Tool ist simpel und ohne Vorkenntnisse anzuwenden und Sie können mit verschiedenen Hintergründen experimentieren. Für Reiseblogger ist dieses Tool sehr gut geeignet.

2. Spielen Sie mit der Verschlusszeit Ihrer Kamera

Eine Möglichkeit, einen interessanten Effekt zu erzielen, besteht darin, mit der Verschlusszeit der Kamera zu spielen. Indem Sie die Verschlusszeit ändern, können Sie die Art und Weise ändern, wie die Bewegung auf Ihrem Foto erscheint.

Wenn Sie z. B. ein sich schnell bewegendes Objekt aufnehmen möchten, sollten Sie eine kürzere Verschlusszeit wählen, z.B. eine Verschlusszeit von mehr als einem Tausendstel einer Sekunde. Wenn Sie dagegen eher einen Unschärfeeffekt erzielen möchten, sollten Sie eine längere Verschlusszeit verwenden, z. B. eine, die ein paar Sekunden lang ist.

3. Veränderung der Blende für Licht und Unschärfe

Easy-Ways-to-Increase-Your-Blog-Traffic

Eine weitere Möglichkeit, einen interessanten Effekt zu erzielen, besteht darin, die Blende zu verändern. Die Blende ist die Einstellung, die bestimmt, wie viel Licht in die Kamera gelangt. Durch Ändern der Blende können Sie Ihr Foto heller oder dunkler erscheinen lassen.

Sie können auch eine andere Blende verwenden, um eine geringe Schärfentiefe zu erzeugen, was bedeutet, dass nur ein Teil Ihres Fotos scharf ist, während der Rest unscharf erscheint.

Solche Techniken werden gerne bei Events oder Aufnahmen im Freien eingesetzt.

4. Bewegung in Ihre Fotos bringen

Eine Möglichkeit, interessante Effekte zu erzielen, ist die Technik des “Schwenks”. Dabei wird ein sich bewegendes Objekt mit der Kamera verfolgt und bei offenem Verschluss fotografiert. Wenn Sie es richtig anstellen, kann dies einen Eindruck von Bewegung in Ihrem Foto vermitteln.

Vergessen Sie nicht, dass Sie auch interessante Effekte erzielen können, indem Sie die Kamera selbst bewegen. Versuchen Sie zum Beispiel, ein Bild zu machen, während Sie gehen oder laufen, oder indem Sie sich drehen.

5. Extra Fototipps

exclusive-content-creation-to-make-money-online

Es gibt unzählig viele verschiedene Möglichkeiten, Fotos zu bearbeiten, wie wir hier zeigen. Manche Blogger oder Influencer verwenden lieber voreingestellte Filter, wie wir sie von unserem Smartphone kennen, während andere die Farben und Farbtöne lieber manuell anpassen.

Wenn Sie eine Drohne besitzen, bietet diese Ihnen noch einmal ganz andere Möglichkeiten. Experimentieren Sie also mit den verschiedensten Techniken, so können Sie alle möglichen kreativen Möglichkeiten finden, um Ihre Fotos interessanter zu gestalten. Man weiß nie, was für coole Effekte man damit erzielen kann und es ist immer von Vorteil verschiedene Medien und Techniken einzusetzen, um mehr Webverkehr auf seine Webseite zu bekommen.

Nehmen Sie sich Zeit für Bildbearbeitungsprogramme

Auf dem Markt gibt es natürlich auch eine Reihe verschiedener Softwareprogramme, die Sie für die Fotobearbeitung verwenden können. Am bekanntesten ist heutzutage Adobe Photoshop, mit dem man Bilder besonders professionell bearbeiten kann – allerdings können Sie auch viele einzelne Tools kostenlos erhalten.

Für welches Programm Sie sich auch entscheiden, nehmen Sie sich auf jeden Fall die Zeit alle Funktionen auszuschöpfen. Auf diese Weise können Sie das Programm optimal nutzen und erfolgreiche Fotos erstellen, auf die Sie stolz sein können und die Ihre Follower gerne teilen und liken.

Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

Irrespective of the distinct polarity surrounding the structural parameters involved in producing press releases and guest posts,

Who’s to say these outreach techniques will guarantee copywriters/bloggers, PR practitioners, small businesses, or large corporations effective and consistent online notoriety?

FACT: For content creators diving headfirst into a digitised sea saturated with infinite information sharing, simply publishing press releases and guest posts is not enough to penetrate today’s online arena and see your website and online presence thrive.

Want to see your site succeed?

You are in luck! Widely sought-after credibility, interconnected network expansion, and insurmountable website traffic are at the epicentre of any site’s SEO success.

Consequently, I will share communication and outreach strategies adopted by successful guest post and press release creators that you can incorporate into your content outreach methodology, ultimately awarding you the online stature your quality content truly deserves.

But before we go into that, let’s look at different content types first as the outreach campaign will vary.

How Different Content Types Meet Collective Outreach Objectives through Pitches?

While press releases and guest posts support differential functional frameworks, they exist to serve the same purpose: mounting visibility in the marketing and media arena.

Nevertheless, the contrasting factors between press releases and guest posts are critical when configuring your content outreach initiative to meet the best possible outcomes for your site.

Comparing Press Releases to Guest Posts

Although either communication outreach tactic is employed to build online brand awareness, harness exposure, and boost page views, successful copywriters, marketers, and businesses are effective because they can identify how press releases differ vastly from guest posts.

For example, guest articles are single processes for a single post in an ongoing two-way dialogue between writers and site owners.

In contrast, press releases are one-way broadcasts of information, where you can be open to returning conversation without an overall expectation for a response. In other words, if someone wants more information, they can reach out to you, but most people and most sites will not.

Due to the influx of outreach emails that editors and publishers receive daily, the all-encompassing distinction between outreach success and failure in your chosen strategy lies in your overall pitching potential.

Pitching Press Releases & Guest Posts

Since preparing the perfect pitch can make all the difference in measuring the effectiveness of your specific outreach agenda, distinguishing between pitches for guest posts and press releases is just as vital in the implementation of your chosen success-driven strategy.

Differences for Pitches to consider:

link-building-outreach-tips

Example press release pitch sent to me via the londonbusinessnews.com blog

1. Press release pitches communicate happenings in the present tense, which focuses primarily on the newsworthiness of the business or organization that submits it.
2. A guest post pitch will often focus on trending topics that are relevant to the website/platform they are trying to get published on to make a valuable contribution to the editorial of the publication.
3. Issued for ‘Immediate Release’, the publishing window period in press release pitches is time-sensitive in contrast to guest post pitches, which have wider coverage timeframes. It is vital to never push for a publication date sooner than the editors have suggested as that comes across as extremely rude.
4. In guest post pitches, guest bloggers often confirm their compliance with website editorial guidelines to increase the likelihood of getting their pieces published. In comparison, press release pitches are more flexible, offering authors a self-promotional platform that endorses their content on different levels.
5. In contrast to press release pitches, guest bloggers must remain cognisant of the fees websites may charge to feature their written material on such platforms, with the terms and conditions surrounding this fee varying per site. Many will outline these via their media packs or dedicated service pages such as here on these example sites that accept both press releases and guest posts:
trialed-strategies-for-link-outreach

Example guest post pitch sent to me via clickdo.co.uk

Although there’s proven divergence in pitches for guest posts vs press releases, it’s also just as noteworthy to establish where similar structural frameworks for both converge to meet the same outreach outcomes.

Both content communication constructs, for example, share three components in common, namely:

  1. Personalised Copy
  2. Proofreading
  3. A Clear and Concise CTA (call-to-action)

If you want to send a pitch my way you can go through the below pages, where I have listed different content publishing formats for guest contributions:

UK Education Blog Marketing Services

tested-expert-strategies-for-link-outreach

London Business News Blog Digital PR Services

top-strategies-for-link-outreach

Green Living Blog Eco Media Services

how-to-use-outreach-for-link-building

UK News Blog Media Services

how-to-outreach-a-link-building

How NOT to Pitch Your Guest Post or Press Release to Publishers

To help prevent publishers from binning your work, below are examples of pivotal pitching no-no’s to consider when adopting either outreach strategy.

1. Lead with Costs

link-building-outreach-tips

Source: https://www.jeffbullas.com/worst-guest-post-pitches/

When following the basic principles of proper email etiquette, understand that quality trumps currency, so initially shift your focus more towards the value and credibility of the quality content you’re offering, with money matters eventually explored later in correspondence if a publication is interested.

2. Pester Editors

best-link-building-strategy

Source: https://prowly.com/magazine/bad-pr-pitch-examples/

Follow-up emails remind recipients who might have missed your first outreach attempt of the collaborative prospects you still have on the table. Although journalists and site owners generally respond to follow-up emails, always avoid inundating them with a flurry of follow-ups.

Depending on the type of outreach strategy you are employing, there is a difference in the number of necessary emails to send before your returns start to diminish, potentially redirecting your emails to receivers’ spam folders.

If you haven’t received a response within a few days of submitting your pitch and you’re considering sending a short, polite follow-up message to an outreach recipient, use the infographic below as a benchmark that can help avoid landing you in the ‘heckler’ hot seat:

trialed-strategies-for-link-outreach

Image Credit: https://postaga.com/cold-email-statistics/

As illustrated in the statistics above, response rates to follow-up emails do not drop off significantly compared to the first email, giving them value. However, your general politeness, coupled with the frequency of your follow-ups, must be taken in high regard.

3. Be Rude

When approaching prospective publishing channels with your pitched proposal, the last thing you want to be is offputting – this is simply counterproductive to your outreach objectives.

Being rude isn’t worth the risk!

tested-expert-strategies-for-link-outreach

Given the high number of pitches that publishers receive daily, drawing their attention through expressions of sincerity and genuine fondness for the publication goes a long way.

With your online reputation and credibility always on the line, don’t foil your chances of potentially publicising your impactful stories by leaving a bad taste in the emails you send to influential editors.

With your pitch offer them something rather than making demands.

4. Veer Off-Topic

Always avoid including unnecessary exaggerated information or connections to names and topics in your news/press release pitch:

best-link-building-strategy

Image Credit: https://twitter.com/cmonstah/status/1419746733819498499

As demonstrated in the old-school trick above, editors can easily get misguided by any insignificant information you provide, having the potential to completely overshadow your hard work.

How Both Outreach Initiatives Influence Online Notoriety

You’re probably wondering,

Which outreach option is better?

The answer is simple: both.

While guest posts should be your primary link-building method outside your usual network of sites, press releases serve as helpful tools for building an online hype, which could potentially lead to securing additional media coverage such as interviews.

Furthermore, both are instrumental in sparking social media cohesion and garnering site traffic to a landing page where additional information is accessible to readers and publishers alike and SEO copywriting skills are key here.

Guest posts and press releases are essential drivers in helping you gain an online reputation that mirrors your expertise in a field/area of interest. So, when setting out to get your name and face out there, if building long-standing relationships with specific sites is at the core of your outreach objective, guest posts are the way to go.

Conversely, if you want a lot of eyes to see one specific piece of information (i.e., a new product launch or event announcement, etc.), a press release is ideal.

How to Implement Guest Posts in Your Link Outreach Strategy?

Often incorporated in link-building practices carried out by guest bloggers, backlinks form the virtual backbone of any site’s success, acting as an effective SEO tactic adopted to meet overall outreach objectives.

Using Backlinks as Your Building Blocks

Backlinks are vital because top search engine optimisation platforms like Google give websites with more backlinks from other authority websites a higher domain rating, consequently resulting in higher rankings in their search results for related search terms.

 

By turning to various link-building services to help boost your SEO, you can accumulate backlinks to your work, further broadening your target audience.

 

When it comes to searching for the best guest posting sites to submit your written material to, ensure you’re looking in all the right places by adopting the below SEO criteria in your independent research accordingly:

  1. Industry Relevance & Expertise
  2. High Domain Authority
  3. Large Audiences of Loyal Readers
  4. Guest Post Pitch & Backlinking Accepting Platforms

Alternative Link Outreach Strategies

Aside from adopting the expected yet effective link-building methods mentioned above, you can also build credible notoriety by having a go at more unique outreach tactics, which include:

  1. Pitching requests to have your links added to published posts.
  2. Fortifying relationships with site owners by sharing helpful updates on broken links.
  3. Targeting high-ranking bloggers in addition to premium publications.

5 Steps to Executing Your Press Release Outreach Work

As a proven method for influencing a brand’s public perception, developing a full-proof media outreach plan is essential when conducting rewarding press release outreach work.

Although teaming up with top press release publication services like the ClickDo digital publishing services can offer you customised content publishing and marketing solutions via top-quality digital news channels, simply following my five steps to creating a full-proof media outreach plan is guaranteed to get you well on your way to widespread online notoriety:

1. Understand Your Target Audience

Knowing the audience allows you to connect with prospective customers, investors, business partners, and other stakeholders. By researching and understanding your target audience, you can identify the appropriate media outlets to approach with your pitch.

2. Create a Media List

how-to-use-outreach-for-link-building

After identifying your ideal audience of interest, the next step in your press release outreach work involves building a list of media sources and journalists who create content that appeals to your audience by conducting web searches for keywords related to your niche.

For example, imagine you’re the proud owner of an independent cosmetics startup company that develops herbal organic skincare products. You might start your search by looking for published articles involving herbal cosmetics, organic skincare, small businesses, startups, cosmetology clinics, and eco-friendly skincare topics.

Identifying popular sites, blogs, and online platforms where media influencers publish similar content to yours can also help you develop a list of networks and journalists to contact.

3. Gather Contact Information

While some publications may include instructions that describe how to contact them with a proposal, others may not. Worry not, however, because you can contact journalists directly via social media or a listed email address showcased on their platform. Many journalists work freelance and include their contact details on their professional platforms or digital portfolios.

Networking is another effective method for gathering contacts. The growing influence of networking through establishing relationships with media influencers is crucial for developing a database of contacts to leverage for future outreach initiatives. Since media heavyweights often host events (i.e. conferences, professional meetups, conventions, etc.), attending those events and developing an extensive network of media professionals may help you promote your online material via diverse channels.

4. Define Your Media Outreach Goals

how-to-outreach-a-link-building

By adopting the SMART method to set your outreach objectives in motion, you can work toward your goals and accurately measure your progress.

The SMART method involves setting goals that are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

An example of a SMART goal for a press release outreach campaign may include contacting 20 journalists and obtaining three or more responses within two weeks. This media outreach goal uses specific numbers, sets a realistic expectation that applies to the task, and establishes a timeframe to be met.

Based on the results of your outreach work, you can adjust goals that will help ensure future success for your site.

5. Execute & Monitor Your Plan

Once you’ve developed the perfect press release pitch that caters to top contactable publications, with a desired audience and goal in focus, the final step of your effective media outreach plan involves executing your outreach strategy to the highest degree.

As you contact journalists and publishers, consider creating a spreadsheet or another document to organise and monitor your plan. For example, you might be partial to creating a spreadsheet that lists your current, completed, and planned outreach campaigns.

Other items to incorporate in your spreadsheet might also include:

  • Pitch Recipients
  • Pitch Statuses (i.e., accepted, ongoing, developing, etc.)
  • Expected Completion Date
  • Relevant Notes/Comments/Links

Conclusion

Despite the glaring differences between guest posts and press releases, the two outreach strategies share the common interest of limitless online notoriety for the betterment of your site’s or blog’s success.

Although both link outreach initiatives bear striking similarities in their pitch proposal frameworks, content creators and marketers must understand that they differ vastly, each with individualised defining factors separating them as outlined here.

Hopefully the above tips will help you with the best possible guest post or press release outreach campaign for your brand and online presence. If you’d like to ask some more specific questions about your unique outreach campaign, feel free to contact me and I’ll get back to you ASAP.

6 Best Ways to get a Press Release Published for Digital PR

6 Best Ways to get a Press Release Published for Digital PR

Driving traffic and measuring conversion have become monumental metrics in modern-day PR and SEO.

With the digital information sharing revolution rife in today’s online arena, exponentially high numbers of active freelance copywriters, businesses, and large corporations are reliant on the myriad of opportunities that the world wide web brings.

Most online users, however, face visibility challenges based on the premise of being tiny droplets in a virtual ocean of network interconnectivity.

Having the potential to influence your digital PR agenda, this begs the question,

As a writer, how can I produce structurally sound, informative, and streamlined press releases that stand out from the crowded copywriting community and cater to my intended audience?

For all copywriters on the rise, PR practitioners, marketers, or small business owners, pay close attention because I’m about to take you on a journey to exploring what confounding factors make for crafting compelling press release content for your digital PR campaigns to flourish with a higher ROI.

What is a Press Release for?

Also referred to as a news release, a press release is a written or recorded statement issued by a communications entity for use by media outlets to garner news coverage.

However, in the digital age, press release publications can contain various media formats such as videos and hyperlinks to additional resources for example. They should therefore be utilized as effectively as possible.

The general structure of a press release includes:

  • A heading with action verbs.
  • Addressing the question of “who,” “what,” “why,” and “where” in the first paragraph.
  • Contextually factual and informative subject matter articulated with understandable language.
  • Relevant quotes.
  • A clear call-to-action (CTA)

Modern digital press releases can also include:

  • Additional information through added hyperlinks to web channels and online resources
  • Images and graphics to elaborate on the information shared visually
  • Videos to provide a deeper and more interactive insight into the matter covered

In catering to a targeted online audience, particular angles aim to meet their respective press release type, some of which involve:

  • New Product Launches
  • Mergers and Acquisitions
  • Product Updates
  • Events
  • Grand Openings
  • New Partnerships
  • Rebranding
  • Executive Promotions/Hiring
  • Awards
  • Investments/Funding

By providing publications with succinctly sufficient newsworthy material delivered in a distinct style, strong press releases pack a punch for media outlets keen to publish intriguing business stories.

How Press Releases are Used in Digital PR

Tactful in spreading the word on the world wide web, press releases are considered valuable pieces of marketing material in the digital PR landscape. Viewed by the masses ideally making up the online community, press releases live in public domains, opening doors for potential stakeholders and customers to view them.

Digital PR Defined

Short for digital public relations, digital PR is a viable online marketing approach copywriters and businesses use to get press coverage and grow their online presence, enabling them to earn honest reviews and respond with comments to requests from journalists.

The Benefits of Digital PR

Effective digital PR practices and their advantageous potential in the marketing arena always undertake to meet nine core factors, namely:

  1. Fast and effective information-sharing
  2. Improving SEO and increasing site traffic
  3. Generating leads
  4. Building online authority
  5. Increasing brand awareness
  6. Improving brand reputation
  7. Generating meaningful engagement
  8. Increasing trust
  9. Sale and revenue boosts

Using Digital PR Services Effectively for Your Press Releases

best-ways-to-get-a-press-releaseFormed on the foundation of building strong long-term relationships, digital marketing and PR agencies and other online communication entities network with journalists, bloggers, and influencers from countless fields/sectors of interest to share their press releases, resulting in high-quality backlinks, social media mentions, and improved SEO.

Digital PR is valuable because it introduces PR practitioners, marketers, business owners, and copywriters to a vast array of new target audiences through search engine results pages and editorial article placements on popular sites.

Effective in boosting website traffic, digital PR and media services offer tried and tested ways for digital press releases to get picked up by media outlets and become the source of new inbound links to an individual website. These links help improve search engine optimization of the site, making it easier to source online.

Sharing top tips and excellent examples in the video below, Exposure Ninja vlogger Tim expands on the value of digital PR and the various forms it comes in:

6 Ways to Publish a Press Release for Digital PR

Effective press releases lay the foundation for all successful PR campaigns, which could include a digital eco news or education marketing news angle and this symbiotic strategy puts a ’cause and effect’ tactic in place to gain publicity. By turning to press release services to boost your SEO, you can expect a substantial rise in your press coverage via prominent publications and big-time broadcast media outlets.

When setting out to learn the steps to producing the perfect press release and everything a press release is not, understanding where they completely miss the mark is equally crucial for conquering this marketable copywriting craft.

Want to get your press releases noticed online without fault?

Here are my top six tips for meticulously manifesting a perfectly packaged press release of irrefutable worth in the age of digital PR based on the press releases I approve and publish daily as a blog editor:

1. Perfect Your Pitch with a Newsworthy Story

press-release-published-for-digital-PRAccording to Sally Stewart, author of Media Training 101: A Guide to Meeting the Press:

“A press release is successful if it makes the phone ring or the email ding. Press releases should be a catalyst for further action, not the final result.”

​​A relevant news story or official announcement is the starting point of all press releases. To get essential messaging spread through a media outlet, the reporter, or editor, must feel your story is newsworthy to form the basis of an idea to cover. Consequently, the broader topic must align with the editorial ethos of the publication and the interests of the audience it serves.

Journalists are often frustrated by the high influx of news releases that aren’t relevant to their work. After recognizing this problematic pattern, they won’t hesitate to send future press releases straight to ‘trash’ without reading a word. Avoid tarnishing your online reputation by putting out too many press releases of minimal value and focus more on producing valuable news that gives something back to the reader for premium publications to cover.

Researching is also critical when pitching newsworthy press releases as especially data that offers certain revelations, ideally presented also with graphics or additional reading, is often the key to getting your foot in the door of the bigger publications.

Reporters often appreciate the time writers devote to familiarising themselves with their content scope. By meeting the core interests of the publications you reach out to, they’ll hopefully reward your due diligence with press coverage you can add to your growing online portfolio.

2. Compel & Inspire Your Audience

Honestly speaking,

Stale stories get stale attention – if any.

Considering the staggeringly high number of press releases journalists and editors receive daily, inspiration is the key to unlocking their interest in your material. So, presenting your newsworthy story in a visually compelling way, written with an article-like feel and airiness of authenticity, may convince an editor of a story’s merit.

Headlines can either capture or lose a reader’s attention, so coming up with a catchy headline and captivating email subject line is essential for producing effective press releases. When benchmarking your divided commitments to the overall task, remember to allocate a significant amount of time and consideration to make the headline as compelling and clickable as possible.

3. Personalise Your Quotes

press-release-distribution-tipsA quote gives the impression an article is the result of an interview, presenting a press release with engrossing curiosity and spontaneity to a message.

By adding short quotes to your press release, you make it easy for reporters and editors to quickly and creatively convert your message into a piece of earned media, bringing your written material to life. In this way, efficiency is key as an underlying motivator for reporters with time-sensitive deadlines.

When presented from a personal perspective, quotes can provide nuances in a story that perfectly articulates its core message, having a more powerful impact on readers.

Getting directly to the point, always ensure that your quotes are informative yet brief. Use them to reinforce the compelling message you want the reader to remember and avoid including absurd and overtly sensationalized wording.

Lastly, in your quotes, point out why the subject matter (i.e., new product, announcement, event, etc.) is important enough to warrant press release coverage for the targeted audience.

4. Support Your Content with Added Media

how-to-write-a-press-releaseAlthough there are countless ways of telling the same story, a picture speaks a thousand words. Images, video, audio, infographics, and other types of supportive and downloadable content to your press release provide easy access to digital elements that work to enhance your piece’s overall attractiveness.

Added media will also help publications better understand your general messaging and factual framework, providing a structurally informative background for a media outlet’s audience.

Being accommodating to media outlets by providing them with video clips, exclusive or unique photos, and recorded interviews saves them time. Subsequently, they have more creative freedom to repurpose and package your content in more creative and engaging ways – almost as if they were there to cover the stories themselves.

For SEO purposes added media to increase engagement with the content, which reduces the bounce rate.

5. Know Your Audience

Equally as important as knowing what you are pitching, knowing who you are pitching to is a vital element to producing a successful press release. It is also critical to understand that a newsworthy story for one outlet might not have the same value as another.

In essence, influencing the perceptions of the outlet you pitch to relies heavily on your knowledge of the publication’s target audience. As such, I urge you not to apply the “spray and pray” method – this technique just won’t cut it!

6. Connect Your Social Media with Your Outreach Agenda

press-release​​Turning to alternative online avenues like social media to connect with your audience on a more personable level can tip the scales in favor of the in-person goals you set out to achieve in your networking initiatives.

In contrast to traditional media outlets, social media establishes a more direct line of communication to the delight of specific target audiences. With many journalists turning to their Twitter feeds to consume and distribute the latest scoop, copywriters, businesses, and PR professionals must now adapt to the shifting tide of news towards social media by reaching out to publications via platforms like Facebook, LinkedIn, and Instagram to get their stories covered.

By maintaining relationships with journalists and influencers through regular communication and coverage via social media, ideas get exchanged, increasing the potential to discuss industry topics and other topics in alignment with your interests.

Social media helps you connect with different publication entities, allowing you to build bonds that may later be beneficial when the perfect opportunity arises for you to tell a story or share information in a way that meets their needs. This approach formulates and fortifies trust and respect, making pitches easier to deliver.

Conclusion

Competition is stiff in the digital arena, as the number of writers and PR practitioners virtually outnumber those of journalists. Although there is massive merit in the methodically marketable digitized ways of producing and distributing structurally sound press releases for media outlet publishing, the distinguishing factor between flourishing or flopping relies on the relationships built based on trust and mutual benefit.

With the limitless creative possibilities of originality forming a solid foundation at the frontier of all things newsworthy, there’s no cut-and-dried formula for what a press release should include.

Using my insights as the editor of digital PR platforms such as londonbusinessnews.com or greenlivingblog.org.uk, I can help you carve out a focus for your press release and determine how content composition, digital PR resources, and social media can help you showcase your noteworthy news in the best way possible.

You can get in touch with me if you have any further questions regarding digital PR as I am more than happy to help.

How Digital Marketing Training Courses can Boost Video Game Careers

How Digital Marketing Training Courses can Boost Video Game Careers

Many governments and employers around the world are trying to narrow the digital skills gap between digital natives and non-natives as many jobs require at least some basic computing and digital skills like email management, Microsoft knowledge etc.

More people opt to become their own boss with around 4.8 million freelancers in the UK and 57 million freelancers in the US according to Upwork in 2019. It is therefore clear that the digital nomad lifestyle revolution has arrived and is here to stay for the foreseeable future.

How do Online Marketing and Video Game Careers go together?

Digital marketing has become hugely popular with younger generations as many more of them begin to grow their online presence and make a living through online revenue streams. The internet has provided an excellent platform for many in entertainment industries to grow and earn a living and one of them certainly is the gaming industry.

Alone for the established game Minecraft there are 126 million active players worldwide today since its launch in 2011. Many serious Minecraft players share their gaming skills and tips via their YouTube channels, and some earn fortunes with video game job opportunities. You can read more about ways to earn online with gaming in the ClickDo Make Money Online Guide and the SeekaHost Make Money with a Minecraft Server Guide.

As you can see in these guides, digital marketing is an essential part of earning online through gaming and the following online marketing strategies recommended by SeekaHost University will help you achieve the revenue you envision after you invest time and effort and build your brand and presence online.

1. Attract Your Audience

Internet marketing is a key element in presenting and establishing yourself within the gaming industry. Many professional gamers use social media channels like Facebook, Instagram, Twitter and of course YouTube by running paid ads and sharing regular posts to engage with their audience. They may ask them questions, find out which content they like the most and what they’re looking for. This way the gamers make a personal connection with their audience and build a recognisable brand. Facebook groups are perfect for direct personal communication with the followers. Instagram stories are also a great tool to attract more followers. But as a gamer YouTube is the ultimate platform to reach the masses while they search for related content on search engines. Building a successful YouTube channel with thousands to millions of subscribers can change every gamer’s life by earning through paid ad placements, sponsorships, affiliate marketing and much more. YouTubers are the new superstars in the digital era.

2. Use automated Email Subscription Communication

Having people sign up to an email newsletter subscription on your website, blog or social media is a great way to keep your audience engaged. Sending out a monthly or weekly newsletter is a great way to keep your followers involved in your journey and allows for effective communication. This is a great way to offer sneak-peeks, exclusives, or information about new releases, mentions in the press etc.  Email marketing has become an important tool for any influencer and email marketing tools can be a great help in tracking and automating emails for followers and subscribers. You should design your emails nicely with images and videos suitable for the interests of your audience and they can be segmented based on the different groups of email subscribers, e.g., different age or interest groups to achieve the maximum outcome with your email campaigns. Learn more about email marketing essentials here.

3. Personalise your Social Media

Social media are a great tool in the digital marketing world because followers will appreciate some behind the scenes content, bonus footage and outtakes providedhow-to-get-a-career-in-video-games-with-digital-marketing-skills by gamers. People look for entertainment on social media so these additional snippets of content can appease your loyal audience and attract new followers. The key is to let your gaming personality shine through which may not be the case when live-streaming or collaborating with others on your YouTube channel. Having multiple social media platforms can boost your online presence as well as help you engage with audiences from different platforms.

4. Connect with Gaming Journalists & Bloggers

Creating a website using popular CMS systems like WordPress is your first step to building your online presence, apart from setting up your YouTube Channel. The difference is that buying your own domain and hosting it on a reliable hosting control panel gives you more ownership as using other platforms for your online presence makes you dependent on their rules and formats. Learning SEO can be time consuming, but to make your website climb in search rankings and to organically increase the visibility of your site it is necessary. A great way to make your name and brand known is by working with trusted professionals or gaming journalists such. Popular websites related to videogames may well accept guest-written quality content. Should a blog or news website agree to publish your guest post, not only will you have acquired a backlink for your website, but you’ll be getting your name out there.

5. Create Unique Content

When it comes to setting yourself apart from all the other videogame influencers, you need to utilize your own perspective and personality in your content. Make yourself interesting to your audience. It’s important not to copy other gamers’ content and to be unique. You can record your gaming experiences with entertaining commentary or by giving useful gaming tips also on your website. You can upload your recordings to video-sharing sites such as YouTube or go through your content live on streaming sites like Twitch or Discord. If you have the creativity and drive, you can create entire playlists demonstrating your knowledge of your favourite online games. Many viewers are also interested in e-sports and competitions so if you were participating in such, you could share that with your audience.

Get off to the right start as a Video Gamer with Digital Marketing Skills

With the online courses available at SeekaHost University, you will be equipped with all the digital skills to start marketing your gaming persona online. Learn SEO to rank your website and YouTube videos better, understand how to monetize your website to earn an income online with the Blog for Profits course and realise the potential of social media with the Facebook Remarketing course.

 

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