digital marketing

guest-and-pr-publication-case-study-analysis
digital marketing, digital PR

How effective are Guest & PR Publications – a Case Study Analysis of the UK Education Blog

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Many more people are asking if it’s worth getting published on the UK Education Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo. I want to start by highlighting that the magazine has recently reached nearly 5,000 visitors in a month, meaning it gets up to 200 visitors daily. For people looking to get published or featured on the UK Education Blog or who are in search of guest posting and digital PR opportunities the platform is becoming more attractive with such metrics. It is fair to say that with over 15k actions within a month the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits. The UK Education Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change. The magazine publishes content covering education topics in categories like learning, teaching, schooling, student life, career, EdTech as well as directory posts and listicles which feature top rated businesses and organisations in the education sector. It invites anyone looking to share expert advice, education insights, tips, and hacks to get featured, so there is an opportunity for education representatives as well as experts and authors to get guest content live. I summarise the findings in this video: Let’s start by looking at the most common and popular format – the guest post. Guest Post Case Study: Advantages and Disadvantages of Living in a College Dorm The authors at the UK Education Blog regularly publish editorial articles and guest posts. This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with nearly 2k clicks and nearly 26k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example. This post has been ranking successfully because it covers popular related keywords such as “pros and cons of living in a dorm” or “benefits of living in a dorm” which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines also in terms of the images and articles meta data. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo. Interview Case Study: A Conversation with WuKong Education at the London EdTechX Summit Moving on to another popular publication format, here is an interview case study. You will see a section called Media Releases when you come to the UK Education Blog homepage and that’s where interviews, opinion pieces, event coverage and media releases are featured. Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if it is linked with a brand launch or another significant business event or announcement. As you can see in the statistics below this interview ranks on Google for keywords such as the brand’s name, the event name as well as other related search terms such as “wukong maths”. This helps with introducing a brand to the market in connection with a personal or background story while being found for search terms that would establish a brand that is not yet well known and searched for. It also benefits the entrepreneur with building their personal brand alongside their business brand. For the founder an interview offers the opportunity to publicly stand behind the brand, product, or service and to showcase the personal journey and motivation. The UKEB expert team carefully curate the Q&As together with the interviewee to ensure that their focus and USP are incorporated effectively for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and ClickDo’s founder Fernando Raymond explores this in more depth on our ClickDo YouTube channel: Social Media Case Study: Gaining additional Exposure through Network Shares for Mentioned Businesses/Organisations What provides every post with an additional boost is sharing them on social media. The UKEB magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows. Through related hashtags and tags, social signals boost the brand and if they already have a solid network, their connections might also share their post, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every organisation should ensure that they utilise their channels as well for any publication related to them and their brand. Listicle Case Study: Top 15 Education and Student Blogs accepting your Guest Post Listicles or list posts that list top-rated organisations or businesses and brands are another speciality at the UKEB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles and directories provide a great overview of whatever one is looking for. As you can see in the data below this listicle has received over 12000 impressions on Google alone over the last year and ranks for several keywords including very competitive search terms such as “education guest post” and “education guest blogging sites” which helps to introduce the brands listed to people that might have never come across it. The listed businesses or organisations themselves can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search hence why this format provides a great boost in terms of

how-effective-are-guest--pr-publications
digital marketing, digital PR, SEO copywriting

How effective are Guest & PR Publications – a Case Study Analysis of London Business News

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Many more people are enquiring about getting published in the London Business News Magazine hence why I had a deeper look into case studies I have analysed as the digital marketer and SEO strategist at ClickDo and the editor-in-chief at this magazine. I want to start by highlighting that the magazine has recently reached 15,000 visitors in a month, meaning it gets over 500 visitors daily who spend an average time of 4 minutes on the site. For people looking to get published or featured on London Business News or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. With nearly 30k actions and a solid on-page time spend the chances of achieving clicks and conversions with guest blogging here are increasing, besides the obvious SEO benefits. The London Business News magazine offers different forms of publications as a media platform, and I had a closer look at the performance of these different formats in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change. The magazine publishes content covering categories like business, technology, property, and hospitality as well as directory posts and listicles which feature top-rated businesses. It invites anyone looking to share expert advice, business insights, tips, and hacks to get featured, so there is an opportunity for all types of businesses as well as experts and authors to get guest content live. But what do you get out of a guest or PR publication on this site? I summarise my findings in this clip: Let’s start by looking at the most common and affordable format – the guest post. Guest Post Case Study: How to overcome Jet Lag when travelling from London to New York Editorial articles and guest posts go up regularly on this news site. This specific article has been performing very well as a guest post (the editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with over 1k clicks and nearly 19k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example. This post has been ranking successfully because it covers popular related keywords such as “how to overcome jet lag” or “travel from London to New York”, which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines in terms of the images and article metadata. I have created an SEO copywriting course at the SeekaHost University where I share more about SEO content optimization and on my personal blog I reveal how to create an article that Google will send many readers to. Interview Case Study: Entrepreneur Interview with Nevine Country, Playdate App Founder Moving on to another popular publication format, here is an interview case study. You will see a section called Business Spotlight when you come to the London Business News website and that’s where interviews, opinion pieces, entrepreneur stories and event coverage are featured. The advantages of such a publication format become clear upon seeing the statistics, especially if it is linked with a brand launch or another significant business announcement. As you can see in the screenshot below this interview ranks on Google for keywords such as the entrepreneur’s name, the brand name as well as other related search terms such as “single parent dating app”. This helps with introducing a brand to the market in connection with a personal story while being found for search terms that would establish a brand that is not yet established and searched for. It also benefits the entrepreneur by building their personal brand alongside their business brand. For a founder, an interview offers the opportunity to publicly back the brand, product, or service and showcase the personal journey and motivation. For the interview to be this effective the Q&As need to be SEO optimised based on the focus and USP, which must be incorporated strategically for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and I offer further guidance on how to build a Google Knowledge Panel for anyone attempting this. I have been the interviewer and interviewee, which helps me with analysing and advising on this PR format better. Check out this video, where I was interviewed about the LBN magazine: Social Media Case Study: Gaining additional Exposure through Network Shares for BVS Mortgages Interview Social media shares add an additional exposure factor to a publication. The LBN magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows. Through related hashtags and tags, social signals boost the brand and entrepreneur and if they already have a solid network, their connections might also share their interview, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every interviewee should ensure that they utilise their social media channels as well for any publication related to them and their brand. Entrepreneur Story Case Study: British Entrepreneur Lucy Rout’s Tabuu Pill Cases Entrepreneur stories with a unique angle are another speciality at the LBN magazine. This format helps the entrepreneur and their business to be referenced effectively on the Internet. Readers are intrigued by the human story behind a business and the entrepreneur story provides an insight into the background of a business and the motivation as well as the people involved from a storyteller’s view. As you can see in the data below this entrepreneur story has received over 3000 impressions on Google alone over the last 3 months and ranks for several keywords including the entrepreneur’s name, the brand name and related

how-to-earn-money-online-as-a-digital-marketer
digital marketing, Make Money Online

What does a Digital Marketer Do to Earn Money Online?

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As the digital marketing job demand has surged by 52%, it becomes evident that most businesses nowadays tap into the digital landscape to achieve success. As a digital marketer at ClickDo I combine SEO with various other marketing disciplines like social media marketing, email marketing, and more to make our online magazines thrive while providing content marketing and PR services. So, if you’re an aspiring digital marketer and you wonder if: You need a degree. Digital Marketing is for everyone. You can start out as a digital marketer, and how. Then read on. In this guide, I will explain the role of a digital marketer like me and how you can get on the path of becoming one to earn money online from the get-go. The CEO of ClickDo, Fernando Raymond, has been a digital marketer for over 10 years now and built several digital businesses as a digital entrepreneur based on his success as a digital marketer. I joined ClickDo in 2018 as a part-time content writer while having a full-time teaching job and I explain my journey from teacher to digital marketer in this video: The beauty of digital marketing as a skill is that it is versatile and can be utilised in many different ways in the thriving digital economy. So, let’s discover what a digital marketer does to earn a living. What is a Digital Marketer? A digital marketer is a professional who focuses on promoting and advertising products or services using various digital channels and platforms. Their primary goal is to drive traffic, engagement, and conversions for businesses or clients while building a brand. Digital marketers employ a range of online marketing techniques to reach their target audience, build brand awareness, and generate leads. They typically work within an organization’s marketing department or may be part of a digital marketing agency. Top Fact: The United Kingdom is the largest digital ad market in Europe and one of the leading digital advertising spenders worldwide according to Statista. There is a clear trend that spending on digital advertising has increased for over a decade as digital continues to thrive. However, many start out as a freelance digital marketing consultant. That’s how Fernando started back in 2013 to then launch his digital agency ClickDo which employs digital marketers to provide digital marketing services for businesses in the UK. I didn’t start out as a digital marketer as I didn’t have the skills when I joined ClickDo. But I was good at writing content, had a passion for it, and had done a summer course in journalism at the London School of Journalism. With ClickDo I learned SEO skills, which are important for digital marketing. While I started building and growing some blogs for ClickDo like the London Business News Magazine or Green Living Blog, I gained more skills like WordPress skills, social media marketing, and email marketing skills to increase the reach of these blogs. So, it is fair to say that becoming a digital marketer doesn’t require a specific qualification, but rather a passion for creating and promoting digital content. Depending on how you get started, you can focus on different online marketing skills that you enjoy the most. The best part is that you can always make a start with your own website and channels as a first case study, so you wouldn’t necessarily rely on being hired right away or having a degree. Top 5 Responsibilities of a Digital Marketer: 1. Search Engine Optimization (SEO): Optimizing website content to improve search engine rankings and organic traffic is key to driving traffic to online channels. For instance, a digital marketer working for an e-commerce store would focus on using relevant keywords to enhance their website’s visibility on search engines like Google or Bing to gain more exposure. 2. Social Media Marketing: Creating and managing social media campaigns to engage with the target audience and promote products or services is a key driver for additional traffic and leads. For example, a digital marketer for a fashion brand might run Instagram ads to showcase new collections. Many brands now require daily content for all their socials to keep their audience engaged and growing. 3. Content Marketing: Producing valuable and relevant content, such as blog posts, videos, or infographics, to attract and retain customers is vital for brands to be seen and noticed. An example would be a digital marketer working for a software company creating informative blog posts about industry trends or how-to guides, which can then be turned into videos and social media posts. 4. Email Marketing: Developing and executing regular email campaigns to nurture leads and encourage repeat business is another important role of a digital marketer. A digital marketer for a travel agency might send personalized vacation offers to their subscriber list and encourage new subscribers to sign up via the website and socials. 5. Branding: Developing and executing branding campaigns to increase the visibility and awareness of the business interlinks with all above mentioned disciplines. Thinking of the most famous brands, what a digital marketer would do is utilise advertising on television, streaming channels, social media channels, radio, websites/platforms, etc. to build the brand’s reputation. Working with influencers and celebrities always works for branding and the content makes the biggest difference. How to earn money as a Digital Marketer? As explained above, if you want to start out as a digital marketer, you can look for job opportunities, however, most employers will want to see your experience and expertise before they hire you. If you’re only starting out, then the best thing to do is to start with your own case study by creating your own online presence and marketing it yourself. To make money on top of that you can try to land some freelancer gigs via freelance job platforms. You can then build an online portfolio and if you land more freelance gigs, you can potentially scale your services and develop it into an online business. You might then end up

step-by-step-guide-to-creating-a-digital-pr-campaign-that-boosts-your-online-presence
digital marketing, digital PR

Step by Step Guide to Creating a Digital PR Campaign that Boosts Your Online Presence

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Navigating the dynamic landscape of the digital economy has posed formidable challenges for companies worldwide, intensifying the pursuit of a robust online presence. In this era of heightened competition, the efficacy of Digital PR emerges as pivotal, fostering symbiotic relationships with esteemed media platforms. Through strategic interplay, it forges potent backlinks, propels SEO prowess, amplifies brand exposure, and nurtures credibility, all synergising for resolute online expansion. Reflecting on a statistical insight from Statista, the preeminent influence of content marketing comes to the fore—it's evident as 17% of global marketers in early 2020 attributed its prowess to steering substantial commercial impacts. Thus, we will further delve into the blog to focus on an optimal digital PR crusade for virtual enterprises that converges into a harmonious amalgam, seamlessly weaving together SEO finesse, influencer outreach, dynamic blogging/vlogging, and the pervasive reach of social media marketing, all intricately woven around the linchpin of compelling content. Now you may ask me, what is Digital PR? To answer your question, Digital PR, short for Digital Public Relations, is a strategic approach that leverages digital channels and platforms to manage, enhance, and cultivate a brand’s online reputation and presence. It goes beyond traditional PR practices by harnessing the power of the internet, social media, influencer networks, and content marketing to effectively engage with target audiences and stakeholders in the digital landscape. Digital PR focuses on building meaningful relationships with online content creators, bloggers and social media influencers with well-crafted content, press releases, social media interactions, and collaborations; digital PR aims to secure online media coverage, backlinks and mentions that contribute to the brand’s visibility, authority, and credibility online. It’s a dynamic strategy that manages crises, responds to customer feedback in real-time, and capitalises on opportunities to create a positive and lasting online brand image. In the below video I explain the daily tasks for the digital PR work I do in more detail:   Moving on, what is important is “How can we formulate an effective digital PR campaign?” Fernando covers this topic in more detail in this video: Creating an impactful digital PR campaign involves strategically maximising online brand visibility and reputation. Here’s an overview of crafting a successful campaign: Digital PR is intricately linked to an online presence as it strategically manages brand reputation, secures backlinks, and amplifies exposure on digital platforms. Effective digital PR campaigns involving influencer collaborations, content marketing, and media outreach enhance credibility, boosting search engine visibility and attracting more organic traffic. This comprehensive approach bolsters a brand’s online presence, fostering trust and engagement among target audiences while positively impacting search rankings and overall digital prominence. Set Clear Objectives: Define the goals you aim to achieve through the campaign, such as increasing brand awareness, enhancing SEO, or reaching a new audience. Identify Target Audience: Understand your target audience’s preferences, behaviours, and online platforms they frequent. Tailor your campaign to resonate with their interests. Craft Compelling Content: Develop high-quality, engaging content that aligns with your objectives and resonates with your audience. This could include articles, videos, infographics, or interactive experiences. Build Media Relationships: Connect with relevant online media outlets, bloggers, journalists, and influencers. Engage with their content and establish rapport before pitching your campaign. Create a Pitch: Craft a personalised and concise pitch highlighting your campaign’s value. Clearly explain how it benefits their audience and why it’s worth covering. Leverage Social Media: Utilise various social media platforms to amplify your campaign’s reach. Engage with your audience, share your content, and encourage them to participate. Incorporate SEO Tactics: Optimise your content for search engines by using proper SEO tools and relevant keywords and meta tags and structuring your content for easy indexing. Measure and Analyze: Monitor the performance of your campaign using relevant metrics, such as website traffic, social media engagement, and media coverage. Analyse the data to assess the campaign’s effectiveness. Adapt and Refine: Based on the insights gathered, refine your approach for future campaigns. Identify what worked well and areas that need improvement. Stay Updated: Keep abreast of industry trends, algorithm changes, and emerging platforms to continually refine your digital PR strategy. You’re correct that the process of creating a successful digital PR campaign can vary based on a brand’s unique circumstances and the evolving digital landscape. Navigating the intricacies of social media dynamics, Google search algorithms, and emerging keyword trends is complex. However, by following these steps, you can create a comprehensive digital PR campaign that enhances your online presence and establishes your brand as a credible and authoritative entity in the digital landscape. 5 Steps Towards Creating A Successful Digital PR Campaign Indeed, while the landscape is intricate, outlining the fundamentals of a potent digital PR campaign is within reach. Here are the five pivotal steps to forge a victorious digital PR campaign suitable for any online business, let’s have a look: 1. Ideation and Brainstorming Embarking on the journey, it’s imperative to refrain from immediate outreach to influencers, bloggers, or journalists. Commence with a robust ideation phase to precisely outline your campaign’s aspirations. A prerequisite is generating a minimum of 3 to 5 viable concepts, substantiated by an in-depth analysis of your website’s analytics and an overarching achievement objective. This strategic groundwork lays the foundation for subsequent actions. ● Selecting a Unique Theme Opt for a campaign theme that maintains a subtle connection to your brand’s identity, offerings, and solutions. For instance, if your niche lies in travel and hiking equipment, creating content on organic skincare would seem incongruous. Similarly, an all-organic cosmetics label wouldn’t find resonance among avid outdoor enthusiasts. Delve into the context of potential publishing platforms, such as www.greenlivingblog.org.uk, and ensure seamless alignment between your chosen themes and their content spectrum. Particularly if your outreach extends to organic lifestyle-promoting celebrities, crafting campaign topics that seamlessly resonate with their interests becomes pivotal. The strategic pursuit of themes that possess direct or indirect links to your business can effectively captivate the attention of your intended audience. ● Opting for a Potentially Buzzworthy Theme Once you’ve identified the

how-to-get-a-google-knowledge-panel
digital marketing, digital PR

How to Strategically Build an Effective Google Knowledge Panel for Your Online Persona

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Welcome my digital crew to this thrilling quest to claim your own Google Knowledge Panel. Today, I’m excited to share my passion for crafting a captivating Google Knowledge Panel. It’s all about creating a powerful online presence that leaves a lasting impression on Google’s search results page for whoever searches for yourself or your brand. With the right techniques, we’ll build an incredible online persona, craft engaging content, conquer social media, and optimise for SEO. This journey will help you connect authentically, establish authority, and make a lasting digital impact. Ready to dive in? Let’s rock this transformation! 🚀 3 Tips To Boost Your Website’s Search Engine Ranking – Do you want to know the best #ways to #improve your #SEO ranking? We share 3 #tips to #boost your #website‘s search engine #ranki… https://t.co/QMYDlmmI1r pic.twitter.com/mbx5IBvdNo — Manuela Willbold (@manuw_blogger) March 20, 2023 What is a Google Knowledge Panel? Picture this – you’re searching for a famous or not so famous personality, your favourite brand, or a renowned entity on Google. And there it is, like a hidden treasure waiting to be discovered – the Knowledge Panel, a neat little box on the right side of the search results page revealing everything the search engine links with that search in a compact overview. Why should you care about having one? Well, it’s like holding a golden ticket to the digital kingdom! Having your Knowledge Panel means Google recognizes you as a credible and notable entity. Plus, it boosts your visibility, gives you some control over the info displayed, and improves the user experience for anyone searching for you or your brand. Now, are you eligible to claim your Knowledge Panel? Do you have a strong online presence? And can you verify that you’re the real deal? If yes, you’re on the right path to claiming your Knowledge Panel just as I did! Let’s make it happen! 🌟 How to Get and Claim a Google Knowledge Panel for Yourself or your Brand? Imagine yourself as the star of your show, shining brightly in the online universe. That’s what a Google Knowledge Panel does – it’s your digital spotlight, showcasing your talents and accomplishments to the world. The #1 SEO consultant and digital entrepreneur Fernando Raymond, who is the CEO of digital marketing agency ClickDo, where I work, explains the significance of this panel in more detail in the video below: Yes, it’s a big deal, and those butterflies you get when you see it are normal. But guess what? There are some things to consider to get that sparkling box on the search results page – your Knowledge Panel. Intriguing, right? Let’s make your mark in the digital realm and show the world what you’re made of. I can’t wait to see you shine! Ready, set, let’s go! 1. Step 1: Time to Google Yourself! Alright, my awesome friends, let’s kickstart this adventure with a classic move we all know and love – an excellent old Google search! Get ready to type in your name, brand, or anything that represents your fabulous self in that search bar. Oh, and don’t forget to press that “Enter” key! Keep your eyes peeled for something special – the Google Knowledge Panel. It’s like a shining beacon of information waiting for you on the right-hand side of the search results. So cool, right? – If you can’t see it yet, it means that Google is not able to gather sufficient information about you or your brand yet to display in the panel. For this scenario, I help with content and SEO marketing as an online media strategist to spread more targeted and relevant information online about a person or brand. You can learn more about how we do this at ClickDo in this video and you can contact me to discuss possible solutions to get started with building your Google Knowledge Panel with the right internet references: 2. Step 2: The Magic Words – “Claim this Knowledge Panel” And there it is – the moment we’ve all been waiting for! Spotting those three magical words next to your name or brand appearing on Google – “Claim this Knowledge Panel” – is like finding treasure on a digital map! Now, don’t hold back! Give that mouse click all your energy and purposefully tap on it. That’s the secret code to unlocking the doors of Google Knowledge Panel awesomeness! 3. Step 3: The Verification Adventure Now, let’s prepare for some adventure – the verification process! It’s like a quest to prove that you’re the official representative of the fantastic entity showcased in that Knowledge Panel. Google might have a few tricks up its sleeve, but fear not my fellow adventurers – we’ll follow their instructions closely and breeze through this challenge. You might be asked to share official documents or other nifty forms of evidence to confirm your identity and connection to the entity. It’s all part of the journey to keep things secure and trustworthy. You can simply submit your ID and selfie via the Google form you’re directed to and wait for Google to confirm or to ask you to provide further information. Whatever is required, try to provide the documents requested or else you won’t be able to claim the knowledge panel. 4. Step 4: You Did It – Celebrate Your Success! Congratulations, you superstar! Once you receive that long awaited confirmation email from Google saying “You’ve successfully claimed your Knowledge Panel”, you’ve done it, and it’s time to celebrate your digital victory! Picture your panel like a dazzling digital billboard, where your achievements and credibility shine brightly for the world to see. Now, let’s keep that glow going! Remember, the key to a stunning Knowledge Panel is to keep it fresh and updated regularly. Whenever you achieve something great, add it in by sharing it online via channels that are indexed on Google like websites, social media etc.! Keep your bio and brand story current, showcasing your fantastic journey – this is easily

seo-press-releases--vs-traditional-press-releases
digital marketing, digital PR

SEO Press Releases aka Media Releases vs. Traditional Press Releases – What’s the Best PR Format?

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A press release in the traditional sense is a document that a company or organization sends to the media to share news about a new product, event, or significant achievement. Its purpose is to get media coverage and inform the public and journalists about the news. They’re usually sent to journalists, editors, media platforms, and bloggers who write about related topics. They may be distributed through various channels, including email, or social media. A press release that is effectively written is a useful tool for public relations and marketing. But in the digital times we find ourselves in, one must question whether an SEO press release aka media release is more suitable and effective for an audience using digital devices to find and read them. So, let’s understand how it all works. How Search (and SEO) Works Search engines are software programs that help users find information on the web. They use complex algorithms to crawl, index, and rank web pages based on their relevance and quality for a given query. SEO is the process of optimizing website content for improving the performance of the website on search engines. On-page SEO involves making improvements to parts of the website and optimizing posts by adding useful and targeted keywords, titles, headings, links, images, and meta tags. This helps search engines understand and present the content better. The search engine does not have the innate intelligence to understand the content. It depends on backlinks from other sites to inform it how good (or bad) a site is. The process also involves creating valuable and engaging content for the users, as well as building authority and trust on the web through various channels such as social media and other platforms. You can learn more about SEO copywriting in this guide I wrote:   Overall, SEO aims to increase the quantity and quality of organic traffic to the website, which can benefit the website’s goals and conversions. But it is directly interlinked with PR as it can assist with building a solid reputation on the web. Why Traditional Press Releases Are Being Ignored (by Search Engines + Readers) As explained above, SEO is the process of optimizing website content for improving the visibility of the website on search engines. However, some “experts” exploit SEO by using manipulative techniques to boost their ranking or traffic. For example, they may use keyword and backlink stuffing, or duplicate content to trick the search engines and achieve higher ranks and domain authority quicker. Google and Bing dislike these practices because they harm the quality and relevance of the search results. Search engines use algorithms and manual actions to detect and penalize websites that engage in SEO exploitation. A search engine’s mission is to offer users the most accurate and helpful search results pages (SERPs) by linking to the best and most helpful and unique content. I have adopted this mission on the websites I manage where we offer content marketing and PR services, here’s an example of how we follow this through:   Most traditional press releases go out to several publication sites or distribution channels, e.g., Newswire Presswire PR Newswire Google might not index duplicate content as it deems it repetitive and unhelpful. The algorithm detects that the content is the same or similar across several sites. Net result – Google sends the Press Release to page 302 of the search or does not show it at all. What Google does not approve, it buries under a few thousand pages. There is more. Sites that publish press releases use what is known as the no-follow attribute. The no-follow attribute is an HTML attribute used to instruct search engines not to follow or crawl a particular link on a webpage or post. It is commonly used to prevent search engines from associating a website with the content of a linked site. Hence, no link juice. Nothing that sends your Domain Authority on an upward trajectory. To add insult to injury, after a few months when you revisit the press release website, you find your post has been most likely removed. Learn more about link building and why it is vital for SEO and PR in this guide And check out my guides about outreach for link building and link analysis tools so you can improve and monitor your content marketing campaigns effectively. Media Release aka SEO Press Release – the Better PR Alternative A media release also known as an SEO press release is a new and improved iteration of a traditional press release. For Google, as well as for readers, a media release is published in a similar way as any other business news story (and it is only distinguishable through its press release writing format). Here’s an example from the London Business News Magazine. Below are genuinely insightful business news posts revealing unique information or data, which serve as great marketing exposure for businesses and organizations at the same time. Source The traditional press release was made for the non-digital world. News was accessed through the morning paper. There is as much difference between then and now as a Volkswagen Beetle and a brand-new Tesla. Here’s another example of media releases done right: An SEO press release is a media publication format that creates high-quality and optimized content for the web that contains relevant keywords, engaging media such as images and videos and relevant hyperlinks. They are carefully crafted and include: a punchy headline a brief summary of the news quotes from executives or stakeholders with images or social posts background information about the company or organization related hyperlinks for further reading additional media that readers can engage with like videos, social posts, or graphics. contact information for media inquiries. This is not all. They may also feature infographics, pie charts, and graphs to convey an idea quickly yet effectively. SEO press releases are unique because they: Include relevant and targeted keywords. Contain keywords, links, and multimedia content. Contain useful content that is visible on

digitale-marketingstrategien-fuer-marken
All posts, digital marketing, digital PR

6 bewährte digitale Marketingstrategien zur Steigerung der Markensichtbarkeit

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Einer der wesentlichen Aspekte jeder digitalen Marketingstrategie ist die Markensichtbarkeit. Je mehr Ihre Marke oder Ihr Unternehmen bekannt ist; desto höher werden die Umsätze sein. Egal, ob Sie ein Start-up-Unternehmer sind oder ein etabliertes Unternehmen haben, Markensichtbarkeit und -bekanntheit spielen eine entscheidende Rolle für den langfristigen Erfolg. Das Ziel, eine gesunde und positive Online-Präsenz für Ihre Marke zu haben, muss in Ihrer maßgeschneiderten digitalen Marketingstrategie unverzichtbar sein und die Marketingexperten von ClickDo liefern hier Tipps und Unterstützung. Lesen Sie weiter, um die wichtigsten digitalen Marketingtrends zu erfahren, die Ihnen helfen können, Ihre Markensichtbarkeit zu erhöhen. 1. Etablieren Sie die Website Ihrer Marke Eine Website ist entscheidend für die Markensichtbarkeit, nicht nur für das Google-Ranking, sondern auch für die Markenwahrnehmung. Eine Website hilft potenziellen Kunden, die Persönlichkeit Ihrer Marke zu assimilieren und mit größerer Wahrscheinlichkeit bei Ihnen zu kaufen. Darüber hinaus ist das Design Ihrer Website für das digitale Marketing für Unternehmen von grundlegender Bedeutung, da es die Persönlichkeit Ihrer Marke widerspiegelt. Wählen Sie Farben, Bilder und Elementkombinationen, die zum Image Ihrer Marke passen. Eine gut gestaltete Website für Ihre Marke hilft Ihrem Unternehmen, sich auf dem Markt abzuheben. Hier ist eine effektive Webseitenstrategie oft hilfreich. Wenn Sie eine führende Agentur für digitales Marketing und Webdesign beauftragen, wie ClickDo, um eine attraktive, benutzerfreundliche und konvertierende Website für Ihr Unternehmen zu erstellen, können Sie Ihren Platz in der digitalen Welt behaupten. 2. Fokus auf SEO Die Bedeutung von SEO für die Markensichtbarkeit wird oft unterschätzt, aber eine Marke muss auf der ersten Seite einer Suche im Internet gefunden werden. Indem Sie sich auf die Sichtbarkeit Ihrer Marke in Suchmaschinen konzentrieren, werden sich die Verbraucher eher an Ihre Marke erinnern. Indem Sie SEO in Ihre digitale Marketingstrategie integrieren, können Sie Ihre Website für Verbraucher sichtbar machen. Dies wird Ihren Umsatz und Ihre Rentabilität erhöhen, indem Sie die Klickraten erhöhen. Es ist wichtig, Ihre Website für organische Suchanfragen zu optimieren, um aussagekräftigere und vertrauenswürdigere Ergebnisse zu erzielen. Bei ClickDo verstehen wir, dass SEO und Marketing eng miteinander verbunden sind und bieten deshalb zum Beispiel Content Marketing an, das durch SEO-Analysen mit SEO Tools optimiert wird, um den Linkaufbau so effektiv wie möglich zu gestalten. Wenn Sie planen, sich für digitales Marketing für Unternehmen zu entscheiden, wird dringend empfohlen, eine Agentur für digitales Marketing für Ihre Marke zu konsultieren. 3. Erstellen eines Blogs Wie bei jeder anderen digitalen Marketingstrategie ist ein gut geschriebener Blog der beste Weg, um gezielte Leser anzuziehen. Blogs erhöhen die Sichtbarkeit Ihrer Marke, indem sie relevante und wertvolle Inhalte bereitstellen, die Antworten auf Fragen bieten, nach denen Menschen auf Suchmaschinen suchen. Leser werden eher zu Kunden, wenn die Bloginhalte gut geschrieben und regelmäßig aktualisiert werden. Der Inhalt Ihres Blogs muss für Ihr Publikum wertvoll und ansprechend sein und gleichzeitig die Leser in Kunden verwandeln. Ob Ihr Blog häufig gestellte Fragen zu einer bestimmten Branche beantwortet oder wertvolle Einblicke bietet, Ihr Publikum muss interessiert sein. Darüber hinaus können Ihre Bloginhalte auf Social-Media-Seiten geteilt werden, wodurch die Sichtbarkeit Ihrer Marke gesteigert wird. 4. Steigern Sie Ihr E-Mail-Marketing Die Durchführung einer erfolgreichen Business-E-Mail-Marketingkampagne für Ihre Marke ist ein Muss, wenn Sie an digitalem Marketing für Unternehmen arbeiten. Ihre E-Mail-Kampagne sollte ein einheitliches Design, Schreibstil und Farbschemata aufweisen. Sie können auch ein Bild oder Firmenlogo einfügen, um Ihre Markenbekanntheit zu steigern. Wenn Sie befürchten, dass Ihre Abonnenten Ihre E-Mails ablehnen, versuchen Sie, E-Mail-Marketing Tools zu nutzen, die E-Mail-Analyse Daten bieten, sodass Sie genau überwachen können, wie Ihre Kampagnen ankommen. Beauftragen Sie am besten eine Agentur für digitales Marketing, um Ihre E-Mail-Kampagne effizient zu verwalten. Denn E-Mail-Kampagnen müssen zu einem strategisch guten Zeitpunkt gesendet werden und um Ihre Abonnenten in Ihrer E-Mail-Datenbank zu behalten sowie neue hinzuzufügen, sollten Sie regelmäßig relevante, zielgerichtete E-Mails senden. 5. Verbesserung der Social-Media-Präsenz Das Hauptziel des Social-Media-Marketings ist es, das Community-Engagement zu erhöhen, das Publikum Ihrer Marke aufzubauen und den Web-Traffic zu erhöhen. Der Hauptzweck der Nutzung sozialer Medien wie Facebook für die Markensichtbarkeit besteht darin, das Markenbewusstsein zu steigern. Abhängig von Ihren Zielen gibt es mehrere Möglichkeiten, das Engagement der Community zu messen. Einige Marken verwenden Kommentare, während andere Shares und Conversions überwachen. Unabhängig von der Methode ist es wichtig, sicherzustellen, dass Sie genügend effektive Inhalte teilen, um die Sichtbarkeit Ihrer Marke zu erhöhen. Versuchen Sie Ihre Beiträge so zu gestalten, dass die Zielgruppe mehr mit Ihrer Marke interagieren möchte. Beauftragen Sie eine erfahrene Agentur für digitales Marketing, um die Social-Media-Präsenz Ihrer Marke zu verbessern, wenn es hier Bedarf gibt. 6. Online-Kundenbewertungen fördern Ein zunehmend wichtiger Aspekt der digitalen Marketingstrategie ist die Verbesserung der Sichtbarkeit Ihrer Marke durch Online-Kundenbewertungen. Online-Bewertungen von echten Kunden können Ihrer Marke helfen, zu wachsen und eine positive Sichtbarkeit online zu erlangen. Während Online-Kundenbewertungen mehrere Vorteile haben, müssen Sie wachsam sein, wenn es darum geht, sie zu überwachen. Negative Bewertungen können Ihrer Marke schaden und es Ihnen erschweren, neue Kunden zu gewinnen. Ein Unternehmen, das nicht auf negative Bewertungen reagiert, verliert eine große Chance, einen soliden Ruf aufzubauen. Der beste Weg, um die Sichtbarkeit Ihrer Marke aufrechtzuerhalten, besteht darin, eine engagierte Agentur für digitales Marketing zu beauftragen, Ihre Online-Präsenz aktiv zu verwalten und Kundenbewertungen zu regulieren. Zufriedene und treue Kunden zu ermutigen, Ihre Marke online zu bewerten, muss Teil Ihrer digitalen Marketingstrategie sein, denn die meisten Menschen werden sich erst die Bewertungen anschauen, bevor Sie sich für Ihre Marke entscheiden, sei das nun auf Google Business oder anderen Portalen, wo Sie vertreten sind. Digitales Marketing leistet Vieles für Ihre Marke Es gibt viele Möglichkeiten mit digitalem Marketing die Markensichtbarkeit zu erhöhen, wie die oben genannten Methoden und Strategien zeigen. Wenn Sie Ihre Zeit in die Stärkung Ihrer organischen Reichweite investieren, indem Sie sich auf SEO konzentrieren, einen Blog erstellen und Ihre sozialen Follower aufbauen, können Sie bemerkenswerte Ergebnisse mit besserem Engagement und höherem ROI erzielen. Wenn Sie Unterstützung benötigen, um Ihre Marke für Ihre potenziellen Zielgruppen sichtbarer zu machen, nehmen Sie Kontakt auf oder erfahren Sie mehr über die Marketing Dienste, die wir anbieten.

press-coverage-of-business-events
All posts, Blogging, digital marketing, digital PR, London Blogger

How to offer Press Coverage of Business Events for Digital PR and Marketing as a Blog Editor

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The beauty of starting a website or blog is that you often don’t know exactly where the journey takes you. You begin with registering a domain and writing about topics that you’re interested in and over time various categories emerge from your overall web content. The most popular topics that people find your website for through their searches on search engines or social media, may establish your online presence as an expert niche publication in the industries you mainly cover. This can attract enquiries from journalists, marketers and event organisers or press departments looking for influencers or digital publishers in their field to cover their events and news. This is the journey I have been on since I started blogging on various websites, which I will share as examples of my editorial work that has led to such collaborations. I will show you how I went about the whole process, from the enquiry stage to the execution stage of press and event coverage as I have noticed that there is a high demand in this field. Why cover Events & News as a Blogger & Publisher? A blog is a digital content publishing platform, which can be utilized for news and event coverage. Consider your websites as web properties that people visit when searching for specific information. The more visitors your website attracts, the better of course as you can offer any content publication a wider audience exposure. You have the opportunity to write about brands and organisations as well as established experts in your niche, you may also be able to conduct exclusive interviews and network, which is all positive ROI for your website. Event and news coverage can also establish you as a writer, digital marketer, or influencer, especially if you can utilize your populated social media channels for more online exposure. You can be creative with how you publish such content, and you’ll need to have guidelines set up that clarify the terms and conditions of your coverage of course. See the services I offer in more detail here: If people are happy with how their events and news are published on your website, they will come back for more. As you can see, I offer press and news release publications, which I offer in two formats: a free plain-text version and a paid media version. I want to give everyone the opportunity to share their news, however, the more value a publication provides, the more work it requires which cannot be offered for free. I explain this in more detail in my release enquiry response emails for example, which look like this: Hi, Thank you for your submission. We can publish your release on the following relevant sites: https://www.londonbusinessnews.com/ DA 38 We offer a free plain text publication without any images/videos/hyperlinks or a paid publication with images/videos/hyperlinks for an admin fee of £40. The main difference is that the branding is much more effective with a media publication, and it offers SEO advantages. Sample of a free publication: https://www.londonbusinessnews.com/ethical-menswear-brand-launch-london-store-with-six-figure-investment/ Sample of a paid publication: https://www.londonbusinessnews.com/smile-direct-club-uk/ You can find more information here: https://www.londonbusinessnews.com/digital-pr-services/ I look forward to hearing back from you so that we can go ahead and publish your release within the next 3 working days. Kind regards, This can be a beneficial and lucrative option for a webmaster if they market and rank their website well to offer their clients the intended exposure and ROI. How to cover Events & News as a Blogger & Publisher? You will have established yourself as an expert in your niche and will therefore bring the necessary know-how to any news and event coverage in your industry. Another plus is that you can be quite creative with your coverage on your website as you’re the webmaster and make all the rules. You should be up to date with the latest features your website can offer in terms of plugins for example for WordPress sites to offer the best web design and user experience for your clients and visitors. If you’re not well-versed in this area, you can always speak with a web consultant to make your website extraordinary. Depending on your website’s unique audience and focus, you can choose certain businesses, experts, or topics you want to cover that you find most suitable and promising. This can be determined by keyword searches with SEO tools and by the nature of enquiries you receive via your website. The way you cover them can also be flexible if you don’t have to follow guidelines from your partners or if you negotiate these beforehand. Make sure you have a clear vision of what you’d like to achieve with your event and news coverage and that you also take your partners’ goals and requirements into account. This will help you identify which features to offer, e.g., photography/videography, interviews, research, social media shares/posts, email marketing etc. Ensure you have the resources to deliver what you offer, e.g., a professional photographer/videographer or required equipment for example. Find below my examples of different events I have covered for some of the blogs I manage to get an idea:   Top Features of Event & News Coverage Publications As you can see, the coverage I currently offer has the following features: Exclusive and unique photographs taken by a professional photographer or provided by a client Quotes from exhibitors Information about exhibitors covered Social media posts that were shared live Hyperlinks that take readers to the exhibitors’ websites/channels My own commentary with regards to my expert opinions on what is covered plus tips and recommendations I have enquired about or researched Depending on the size of an event, it can be difficult to cover everything, so I’d recommend you focus on selected exhibitors, topics, workshops etc. that will be most interesting for your audience based on what you usually cover. Preparation is key and you should always ask all entities you cover for permission to do so, perhaps even liaise with them prior to the event to discuss

schlaue-tools-und-techniken-für-fotoeffekte-in-beiträgen-für-blogs-oder-social-media
All posts, digital marketing, Web Designing

Schlaue Tools und Techniken für Fotoeffekte in Beiträgen für Blogs oder Social Media

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Ob Sie nun ein professioneller Fotograf sind oder einfach nur zum Spaß fotografieren, Bildbearbeitung ist schon fast ein Muss heutzutage, vor allem, wenn die Bilder online genutzt werden. Allerdings gibt es auch Effekte, die man direkt während des Fotografierens erzielen kann und die eine nachträgliche Bearbeitung unnötig machen. Es gibt eine Menge großartiger Optionen, sowohl online als auch offline und Influencer oder Blogger können diese nutzen, um keinen professionellen Fotografen buchen zu müssen, sondern ihre eigene Kamera effektiv zu nutzen. In diesem Beitrag stellen wir Ihnen die besten Tools und Techniken vor, zur Bildbearbeitung und zur Fotografie selbst, um alle Blicke auf Ihrer Webseite oder Ihren Socials auf sich zu ziehen und mit Ihrem Blog mehr Geld zu verdienen. Egal, ob Sie gerade erst anfangen oder auf der Suche nach einem Upgrade sind, in der Fotobearbeitung gibt es so gut wie keine Grenzen! 1. Effekte einfach einfügen bei der Bildbearbeitung Es gibt viele verschiedene Effekte, die Sie mit Fotobearbeitung und Fotografie erzielen können – dadurch sehen Ihre Fotos realistischer oder künstlerischer aus. Sie können Ihre Fotos auch mit Spezialeffekten versehen, z. B. so, dass sie aussehen, als wären sie zu einer anderen Zeit oder an einem anderen Ort aufgenommen worden. Viele Blogger und Influencer benutzen einen Filter, den Sie vorher oder nachträglich über Ihr Bild legen, um es attraktiver zu machen und Instagram bietet diese zum Beispiel im Bildeditor. Verwenden Sie beispielsweise das Kreativ-Tool von Adobe Express am PC, um einfach den Hintergrund Ihres Bildes zu entfernen und gegen einen anderen auszutauschen. Das Kreativ-Tool ist simpel und ohne Vorkenntnisse anzuwenden und Sie können mit verschiedenen Hintergründen experimentieren. Für Reiseblogger ist dieses Tool sehr gut geeignet. 2. Spielen Sie mit der Verschlusszeit Ihrer Kamera Eine Möglichkeit, einen interessanten Effekt zu erzielen, besteht darin, mit der Verschlusszeit der Kamera zu spielen. Indem Sie die Verschlusszeit ändern, können Sie die Art und Weise ändern, wie die Bewegung auf Ihrem Foto erscheint. Wenn Sie z. B. ein sich schnell bewegendes Objekt aufnehmen möchten, sollten Sie eine kürzere Verschlusszeit wählen, z.B. eine Verschlusszeit von mehr als einem Tausendstel einer Sekunde. Wenn Sie dagegen eher einen Unschärfeeffekt erzielen möchten, sollten Sie eine längere Verschlusszeit verwenden, z. B. eine, die ein paar Sekunden lang ist. 3. Veränderung der Blende für Licht und Unschärfe Eine weitere Möglichkeit, einen interessanten Effekt zu erzielen, besteht darin, die Blende zu verändern. Die Blende ist die Einstellung, die bestimmt, wie viel Licht in die Kamera gelangt. Durch Ändern der Blende können Sie Ihr Foto heller oder dunkler erscheinen lassen. Sie können auch eine andere Blende verwenden, um eine geringe Schärfentiefe zu erzeugen, was bedeutet, dass nur ein Teil Ihres Fotos scharf ist, während der Rest unscharf erscheint. Solche Techniken werden gerne bei Events oder Aufnahmen im Freien eingesetzt. 4. Bewegung in Ihre Fotos bringen Eine Möglichkeit, interessante Effekte zu erzielen, ist die Technik des “Schwenks”. Dabei wird ein sich bewegendes Objekt mit der Kamera verfolgt und bei offenem Verschluss fotografiert. Wenn Sie es richtig anstellen, kann dies einen Eindruck von Bewegung in Ihrem Foto vermitteln. Vergessen Sie nicht, dass Sie auch interessante Effekte erzielen können, indem Sie die Kamera selbst bewegen. Versuchen Sie zum Beispiel, ein Bild zu machen, während Sie gehen oder laufen, oder indem Sie sich drehen. 5. Extra Fototipps Es gibt unzählig viele verschiedene Möglichkeiten, Fotos zu bearbeiten, wie wir hier zeigen. Manche Blogger oder Influencer verwenden lieber voreingestellte Filter, wie wir sie von unserem Smartphone kennen, während andere die Farben und Farbtöne lieber manuell anpassen. Wenn Sie eine Drohne besitzen, bietet diese Ihnen noch einmal ganz andere Möglichkeiten. Experimentieren Sie also mit den verschiedensten Techniken, so können Sie alle möglichen kreativen Möglichkeiten finden, um Ihre Fotos interessanter zu gestalten. Man weiß nie, was für coole Effekte man damit erzielen kann und es ist immer von Vorteil verschiedene Medien und Techniken einzusetzen, um mehr Webverkehr auf seine Webseite zu bekommen. Nehmen Sie sich Zeit für Bildbearbeitungsprogramme Auf dem Markt gibt es natürlich auch eine Reihe verschiedener Softwareprogramme, die Sie für die Fotobearbeitung verwenden können. Am bekanntesten ist heutzutage Adobe Photoshop, mit dem man Bilder besonders professionell bearbeiten kann – allerdings können Sie auch viele einzelne Tools kostenlos erhalten. Für welches Programm Sie sich auch entscheiden, nehmen Sie sich auf jeden Fall die Zeit alle Funktionen auszuschöpfen. Auf diese Weise können Sie das Programm optimal nutzen und erfolgreiche Fotos erstellen, auf die Sie stolz sein können und die Ihre Follower gerne teilen und liken.

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