Revealed – My SEO Toolbox For Content Writers And Site Analysis

Revealed – My SEO Toolbox For Content Writers And Site Analysis

Having a set of efficient SEO tools at hand as web content and copywriter can help you get better results and higher rankings, not only for your website but also for those of your clients.

In my course “How to create SEO-friendly content” I cover and share some of the SEO tools I use, including how I use them in order to strategically add relevant keywords that I have researched. You can also watch how Fernando and I find the best keywords to embed in an article so it ranks quickly and effectively:

 

In this article, I want to help you identify an SEO tool that will work for you. Try a search for an online tool that can help you perform search engine optimization. You’ll find too many to count, literally. Don’t let the overload of choices weigh you down.

I’ve done the hard yards and can save you hundreds of hours of search, trial, and frustration.

The first step I took was to make a list of the functions that I need my SEO tools to perform. After that, I went on to choose the tools for my SEO toolbox as I already had a clear idea of what kinds of SEO tools I wanted.

Listing Your SEO Needs

Be it a professional website, a blog or an e-commerce site, there are some basic functions that the tools in your SEO toolbox must be able to perform. These include:

  • Analyse the current status of your website.
  • Ensure that content is optimized for better web visibility
  • Compare the site performance with competing sites.
  • Ensure visibility on social media and local platforms to attract more web traffic.

My SEO Toolbox – What’s in it?

You don’t need complex and time-consuming software. Simple and small tools can easily perform SEO as well as their complex and often expensive counterparts.

Have a look at what I’ve included in my SEO toolbox. These tools allow me to perform required optimization whenever I need to, without burning a hole in my pocket. Because if you’re just starting out as content or copywriter for the web, you won’t be in a position to pay for expensive tools yet. But you still want to create content that is popular on search engines like Google.

SEO Site Checkup

SEO Site CheckupYou can choose from more than a dozen free tests on SEO Site Checkup to check your site’s current performance metrics. Use this to analyse your shortcomings.

A few of the free tests include:

  • Google Search Results Preview Test – To see how your page appears in Google Searches.
  • Most Common Keywords Test – To see keywords and topics that crawlers associate with your page.
  • Competitor Domain Test – To check what sites are your competitors and research terms they’re ranking for.
  • Social Media Test – To check whether your site connects to social media platforms.

After analysing your site’s problem areas with these tests, think about how you can improve them. Make a strategic plan for certain pages or posts to achieve higher ranks.

Answer The Public

Answer the public- SEO Toolbox For Content WritersThis tool analyses and provides you with the most trending searches from a list of Google’s auto prompt suggestions. It is very useful as it provides you with the latest topics and queries from web users.

ATP allows you to explore an untapped mine of content ideas. You can use these topics for content creation on your website to increase website popularity and improve your site rankings. By identifying your target audience and their interests, you can narrow down titles for your posts containing relevant and popular search terms. The free version allows up to two searches a day.

Google Trends

Google Trends - SEO Tool BoxGoogle Trends is a very handy tool that enables you to create better and more relevant content. By analysing the popularity of a topic over the months, it provides crucial insight on whether your chosen topic is a relevant one or if it’s no longer interesting to your target audience.

Use this tool to avoid wasting your time covering topics that your potential readers don’t care about. Analyse seasonal fluctuations in topic popularities to make sure you provide the right content at the right time of the year, especially if your website/blog focuses on trends.

Keyword Surfer

Keyword Surfer - SEO ToolsAvailable in the form of a free Google Chrome Extension, you can view the estimated global search volumes of keywords as you type them in your Google search box. A side column gives you related keywords and terms as well through Keyword Surfer. This is very useful as you can then choose the keywords from the list that are related to your main keyword and content topic. This may help you add more content around the main topic and build a more extensive post, adding in additional keywords helping it to rank higher.

Capitalize on the data to make sure that the keywords in your content are widely searched across the globe.

UberSuggest

Ubersuggest - SEO ToolsUbersuggest is a complete package tool that analyses your competitor’s SEO strategies for content and digital marketing so that you can utilize them for your website.

Created by the ultimate SEO guru, Neil Patel, this tool’s many features include domain overview of competitors, top SEO pages reports, and backlink data analysis. Use the knowledge to know what is trending in your target market and to improve upon your competition’s strategies and get better search visibility. Not all features are free to test it and if you really like it, you can choose a plan.

BuzzSumo

Buzzsumo - SEo Tools for WritersOne of the highest-rated SEO tools on the market, BuzzSumo allows you to analyze content popularity and keyword performance on social media platforms like Facebook, Twitter, Pinterest, and Reddit.

You can track comments and trends to produce relevant content. It also allows identification of trending social media influencers so that you can advertise and popularise content by partnering with them. Many use commenting on blog posts or social media posts as ways to gain exposure for their web presence. Amongst bloggers, it is also common practice to exchange articles or publish guest articles to gain more traffic and grow the backlinking profile.

Google Analytics

Google Analytics - SEO ToolI have mainly used this tool and as a website owner, you will have free access to Google Analytics once your website is indexed. It’s a very comprehensive SEO tool that lets you find out many insights into your website performance such as daily, weekly and monthly traffic, top-performing pages and posts, where your traffic comes from, how it varies and fluctuates and much more.

It’s not necessarily ideal for keyword research, but it can provide great insights into how your written content performs. By comparing different time periods, you can see how the traffic changes when you optimise a page or post or how your visitor is led to other pages and posts through your internal links in the content. I find its use very easy and straight-forward compared to other SEO tools and the data is very accurate and detailed. However, it only covers Google searches, not other search engines like Bing.

Start Building Your SEO Toolbox

Now that you’ve seen what my toolbox looks like, why don’t you get on with putting together your toolbox with the SEO tools that suit your needs best?

Remember, first prioritize the functionalities you need and the budget you have available. Then, test the SEO tools I have introduced here to find out which work best for your requirements. You can obviously research more tools to make your SEO content writing journey as successful as possible. And if you’re trying to land your first content writing jobs, check out my previous article about copywriter job platforms.

Feel free to contact me with regards to my SEO copywriting course or any other questions you may have about this topic via manuela@clickdo.co.uk or the contact form here.

How to Create a Blog Post Google Will Send Many Readers to?

How to Create a Blog Post Google Will Send Many Readers to?

In today’s digital world, it has become challenging to write blog articles that make it to the top on search engines.

Blogging consistently and writing an engaging post that not only ranks on search engines but attracts huge traffic is a hard nut to crack.

According to research, blogs, where posts are consistently going up, are 13% more likely to rank higher on the search results than the websites that update blogs once or twice a month.

So, how can you become a top blogger ranking at the top?

How to Write a Blog Post

What are some exclusive blog writing techniques that can help you take your site to the top of the search engines?

If you are searching for the answers, you have come to the right place! In this post, we’ll discuss the ways you can boost your organic traffic and search engine rankings by writing a compelling and exceptional blog. Read on.

Optimize your site for search engines

This is no longer an era where you can write a blog post on any topic, insert keywords, upload images, and expect your content to get great exposure. If you want your blog to get ranked on the first page of search engines, you need to do some hard work.

Today, people often employ two major strategies for blogging

  1. On-page Site Optimization
  2. Off-page Optimization

On-page SEO involves keyword research, meta-description, image ALT text, headers, bullet points, and everything that makes your article unique and engaging and relevant for what your potential readers are looking for. This is the most popular yet common way of allowing the search engine’s spiders to crawl your website and index it.

On the other hand, off-page SEO involves blog promotion through backlinks. With billions of active blogs on the internet, it gets quite difficult for new bloggers to get their content on top of the search results. Therefore, they start blogging, sweet pitching, guest posting, and cross-promotion techniques to generate quality backlinks from other authority sites. However, you cannot expect Google to rank your blog in the first ten search results unless you write a compelling and well-written blog post.

Use the right SEO writing strategies

Sure, people use paid advertising techniques to drive more traffic to their pages. But the problem is paid methods don’t encourage organic traffic generation.

Research suggests that roughly 70 to 80 per cent of bloggers don’t use paid search services at all. They totally rely on the on-page SEO tactics to drive traffic to their website. Fortunately, these strategies work for them. You don’t need any paid ads if you manage to master the on-site SEO optimization. SEO content writing is the only possible way of generating organic traffic and genuine leads. The question is what on-page actually includes?

  • Optimizing your blog for search engines using keywords, meta-data, and multimedia content (such as videos, images, infographics, charts, and etc.).
  • Writing a detailed blog on the given topic.
  • Answering as many questions of the audience as possible through your blog post, adding most searched for keywords.
  • Providing your audience with an accurate solution to their problems.
  • Keeping the engagement of your visitors by structuring your content effectively.

That’s it! You don’t need to spend hundreds of dollars to get organic traffic. Instead, a compelling blog post that solves customer’s problems is enough to get your website on the first page of the search results. It is worth to note that SEO friendly web content focuses on visitors rather than search engines.

Write a detailed and well-structured blog post

how to structure a blog

A compelling blog post is something that everyone loves to read.

You create a blog, select a theme, add content to it, upload images, and carry out the necessary SEO strategies. But you still don’t get the search results you want? The reason can be a boring post that seems way too complicated to be understood.

By well-structured and compelling blog, we don’t mean a post that is 100% grammatically correct or sounds professional. But it should be written in a way that your users find it interesting and informative. It should be so engaging that visitors don’t think twice before checking out other blogs.

Here’s how you can achieve well-structured blog post

  • Write an eye-catching title

    Write a title that makes users more curious to click on your blog’s URL and read the full article. It should be between 50 and 60 characters. Make sure that you don’t stuff keywords unnecessarily in the title. Use it wisely i.e., only if it fits naturally.

  • Write an attractive introduction

    The intro should be short and tell your users what exactly they will find in your post. Try to add some questions in your intro to make your visitors more likely to read the full blog and find answers to their problems. For example, “Do you want to increase traffic and leads? We’ll walk you through some interesting and effortless ideas of gaining more visitors to your website”.

  • Include examples and illustrations

    People love to know how they can relate to your blog. For example, if your blog is about dieting tips for weight loss, give an example of your customers who lost their extra pounds using your strategies.

  • Make your content engaging

    Include bullet points, sub-headings, images, videos, infographics, tables, statistics, and other content that makes your blog easy on the eye. Don’t write long paragraphs or hard-to-read content.

  • Draw a conclusion

    Write a conclusion that explains how your blog post can offer solutions to the problem of your visitors.

Your visitors search for a query on Google and other search engines so this is where they will find your articles first.

They want relevant answers to their problems so you must write a post in a conversational tone since it attracts more visitors.

The idea is to keep your visitors engaged, and what’s a better way of doing that than communicating with them through your blog effectively.

These were some blog writing strategies that can help you draw the attention of your audience and generate more traffic. Follow these tips to become an expert content writer.