Successful Writing Techniques to Use For Guest Posts On Popular Blogs

Successful Writing Techniques to Use For Guest Posts On Popular Blogs

Successful Writing Techniques

Want to know the one word that makes humans powerful? It’s – networking.

Guest blogging is as close as it comes to networking online for copywriters and at ClickDo Ltd. we use it constantly to grow our blogs and websites.

If you manage to land a guest post on a high-profile website, it can truly give your author profile and website a massive boost on search engines. See some of my example guest posts that increased our ranks here:

https://edugorilla.com/the-top-7-ways-to-be-in-control-of-your-kids-online-safety/

How The UK Government Should Nominate The Winner Of The Best Early Years Learning App Competition

Many of these guest posts and infographic submissions have enabled me to rank the UK Education Blog at the top on Google (snapshot was taken 04/10/20):There are two types of guest bloggers

How did I do it? Read on and you’ll find out.

There are two types of guest bloggers:

  1. those who aimlessly use the same pitch for every blog offering guest posts, and
  2. those who send out a personalized pitch depending on the blog.

Don’t be the former.

Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these writing techniques compiled to put you in the running with the rest of the successful bloggers.

1. Understand the blog’s unique voice

Understand the blog's unique voiceYou would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you.

Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point.

Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog.

Give them what they resonate with and try to find the person in charge and email them directly.

2. Submission guidelines are your cheat sheet

Submission guidelines are your cheat sheetIf you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference. Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog. Ensure your writing reflects every guideline listed by the blog.

3. Write for the blog’s readership

Write for the blog's readershipThis is one of the most important points, so pay close attention.

The blog you hope to guest post for will have a specific audience and catering to them must be your priority. Most guest post guidelines insist you must write for your readers first but if your writing fails to intrigue the main readership then your effort will circle down the drain.

It is wise to remember that a guest post is first read by the blog’s viewers, so mold your writing to appeal not just to your readers but the blog’s as well.

4. A list blog gets the most attention

Readers are only after quick information that they can skim through without delving too much into the details. This is why list posts are a real money maker in the blogging industry. If you need a better idea of how list posts work, give Listverse a read.

Your secret to SEO copywriting success is in the form of short sentences with valid information in bullet points, using relevant keywords repeatedly, but in different ways. This is what makes most readers stick around until the end of the blog. If you’ve paid attention to the first three techniques, then curating a list post will not only be easy but also help you stand out from the rest.

At ClickDo we also use list posts successfully on the blogs I manage or as guest post submissions as you can see here:

Top 21 Co Living places in London for great networking

Top 35 Canary Wharf Restaurants: Best Places to Eat & Drink After Work

https://www.selfgrowth.com/articles/4-strategies-to-make-money-online-as-an-affiliate

5. Quality and Quantity go hand in hand

Quality and Quantity go hand in handYou may have noticed websites stressing on the need for quantity when it comes to guest posting but the quality is what will ensure their shelf life.

Guest posting is known to be the best way of gaining viewers and your motto should be quality with quantity. To begin with quality, you must strike a balance between what you want to talk about and what your viewers want to learn.

Once you manage to produce purely relevant content that gets a wide viewership you can move on to quantity. On average you should be able to put out a minimum of 2 to 3 posts every week with a word count of at least 800+. Writing strong pieces of content on a regular basis will help you stay on top of your game.

The more you write, the more you will be read but only if your content maintains a high standard.

6. Use an Article Closing Strategy

Use an Article Closing StrategyThe main agenda towards guest posting is to gain referral traffic and many rely on their bios for that which is a huge mistake. A marketing strategist Gregory Ciotti recognized ‘byline blindness’ as a common issue among readers of popular blogs.

The Internet is filled with guest posts which have led to readers overlooking who has written the blog. Even you must have read a dozen blogs without even noticing the name of the author.

The main danger here is that you might not get any traffic your way, making the guest post worthless. Ciotti formulated a 3-step article closing strategy to overcome this problem.

He advises three elements that you should include in your guest post namely:

  • closing subheadings
  • questioning the readers, and
  • using a call to action.

Your first step is closing subheadings, which means you need to make your conclusion obvious. This can be done by using phrases like ‘Now it’s your turn’ or ‘The ball is in your court’. The next thing is to interact with your readers and ask them questions related to your post. Your final step is to place a CTA (call of action) to ensure your readers make their way to your site.

All you have to do is keep at it, the more content you send out, the more views will come your way.

You can talk to me about guest blogging – I am more than happy to help any blogger out there and offer guest posting opportunities and advice.

Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

Writing effective copy for your website is tough.

It’s even tougher to write content that gets recognized by search engines, captivates your audience, and increases conversions organically.

It is more vital than ever before to know how to write content that ranks high, gets clicks, and improves sales.

The goal of SEO copywriting is to drive traffic and attention to a blog or business website. But this is not straight forward and requires many steps and skills.

At SeekaHost University I teach some of the aspects I cover in this article in my SEO content writing course, so if you want to know more you should check it out.

Let’s take a look at the most important elements that attract your audience, increase traffic, and boost conversions.

Write For Human Readers, Optimize For Bots

As an SEO copywriter, the most basic rule you must always apply is to create content for humans before optimizing for robots.

Write For Human Readers, Optimize For Bots - Best 5 SEO Copywriting Success Factors Every Content Writer Needs To RankTime and again, SEO copywriters, marketing specialists, and decision-makers think of controlling the entire process and try to influence algorithms. But the aim of great content should be to benefit and engage readers, as audiences make purchases, search engines don’t.

The key to creating outstanding content is to consider the content consumption and interests of your readership. This includes the 5 Ws of writing – who, what, when, where, and why.

Who identifies the demographic factors such as age, gender, education level, income level, marital status, occupation of people searching your content.

What type of content are they searching for, their precise question(s), what’s their requirement, what’s their objective?

When does the search for content take place dives into seasonal SEO (air conditioners during summers or chocolates during Valentine’s Day)?

Where are they, not only geographically, but are they accessing content on the move, are they interacting with your content on mobile devices, etc.

Why answers the user intent, why people are searching for your content, why they need your services or solutions.

You need to research all of these five components with SEO tools to optimize your content, and you will achieve this by being attentive towards your potential readers and customers. By creating that valuable content with the help of SEO you will also optimize your content for robots crawling your posts or pages.

Related Terms – LSI, Synonyms and Keyword Variations Matter

Using related terms in your content is one of the ways that you could create content that triggers a surge in qualified leads, and expands your sales.Related Terms – LSI, Synonyms and Keyword Variations Matter - Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

Algorithms over the years have advanced, so, to get your content to rank higher in search engines, you can use LSI (Latent Semantic Indexing) keywords.

Use LSI keywords and keyword variations throughout your content to achieve a far-reaching footprint. This also encourages search engines to recognize you as the trusted destination for the solution you are promoting with your content.

Having a larger and deeper keyword footprint will enable you to gain a profound association with your prospective clientele. Give this a try yourself by using LSIGraph!

Length And Quality – Elaborate To Get Ranked

Have you considered the role length and quality play in your content?

To get listed in the top search results page of a search engine, you need to generate content regularly that’s beneficial and serves a purpose for your customers, but it also must be in-depth.

The lengthier your content, the higher are your chances of ranking. Lengthy content offers you as a content writer a larger ground to operate with and create content that includes LSI keywords, keyword variation, and addresses questions in depth.

To incorporate this strategy, expand on what your customer’s needs and questions are, what they are looking for, what their issues are, and how your content can address their demands.

Providing value and vision will naturally create lengthier content, and consequently, achieve better rankings by covering more relevant keywords and search terms.

You can see how we as SEO experts at ClickDo Ltd. and SeekaHost University go about that in some of our case studies:

https://www.clickdo.co.uk/case-studies/

Long-Tail Keywords – Extend to Win

The online competition is getting fierce increasingly, whether it’s giant or niche businesses trying to capture and monopolize your industry.Long-Tail Keywords – Extend to Win - Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

The optimum content optimization method to expand is by incorporating long-tail keywords. Long-tail keywords face lower challenges as compared to short-tail keywords when it comes to rank difficulty (RD), as a result, they are easier to rank.

Even if the search volume is lower, by applying the long-tail keywords approach, your content will compete with less competitive content and you can gain qualified leads. Long-tail keywords are easier to rank and bring in high-quality traffic as they are more specific in answering the who, what, when, where, and why questions of your consumer.

You can see how I use long-tail keywords in blog posts successfully to drive more traffic to a client’s website:

Together with my team at ClickDo Ltd. I researched and found the long-tail keyword “how much does Invisalign cost” and because the orthodontist client offered this treatment we composed an article about it, adding this and other related short and long-tail keywords to the headings and main body text.

You can see that the monthly page visits to this blog post grew by over 22,000+ within six months. Clearly, this is a very effective method.

Answer Questions – Answers are Key

People make countless queries on search engines every single day.

It’s your responsibility as an SEO copywriter to research and answer your target audience’s questions, so they understand your solution better and are persuaded to use it.Answer Questions – Answers are Key

Work with exact match keywords and users’ questions in your H2, H3 headings, or content that will allow search engines to recognize your text as highly beneficial to your audience’s needs.

By using an exact match, you are incorporating questions that customers are asking, and through your content, you are providing valuable answers, leading to higher ranks of articles or pages. The easiest form of doing that is by adding FAQs to your text. You can use the Answer The Public keyword tool to get started or you can watch how we at ClickDo Ltd. go about keyword searches in our SeekaHost University courses.

These were some actionable tips for great SEO copywriting that you can use immediately.

Now I’ve got a challenge for you: Pick one of your most popular pages or articles and optimize it by applying these SEO copywriting tips to see the difference yourself. Share your outcomes!

Revealed – My SEO Toolbox For Content Writers And Site Analysis

Revealed – My SEO Toolbox For Content Writers And Site Analysis

Having a set of efficient SEO tools at hand as web content and copywriter can help you get better results and higher rankings, not only for your website but also for those of your clients.

In my course “How to create SEO-friendly content” I cover and share some of the SEO tools I use, including how I use them in order to strategically add relevant keywords that I have researched. You can also watch how Fernando and I find the best keywords to embed in an article so it ranks quickly and effectively:

 

In this article, I want to help you identify an SEO tool that will work for you. Try a search for an online tool that can help you perform search engine optimization. You’ll find too many to count, literally. Don’t let the overload of choices weigh you down.

I’ve done the hard yards and can save you hundreds of hours of search, trial, and frustration.

The first step I took was to make a list of the functions that I need my SEO tools to perform. After that, I went on to choose the tools for my SEO toolbox as I already had a clear idea of what kinds of SEO tools I wanted.

Listing Your SEO Needs

Be it a professional website, a blog, or an e-commerce site, there are some basic functions that the tools in your SEO toolbox must be able to perform. These include:

  • Analyze the current status of your website.
  • Ensure that content is optimized for better web visibility
  • Compare the site performance with competing sites.
  • Ensure visibility on social media and local platforms to attract more web traffic.

My SEO Toolbox – What’s in it?

You don’t need complex and time-consuming software. Simple and small tools can easily perform SEO as well as their complex and often expensive counterparts.

Have a look at what I’ve included in my SEO toolbox. These tools allow me to perform required optimization whenever I need to, without burning a hole in my pocket. Because if you’re just starting out as content or copywriter for the web, you won’t be in a position to pay for expensive tools yet. But you still want to create content that is popular on search engines like Google.

SEO Site Checkup

SEO Site CheckupYou can choose from more than a dozen free tests on SEO Site Checkup to check your site’s current performance metrics. Use this to analyze your shortcomings.

A few of the free tests include:

  • Google Search Results Preview Test – To see how your page appears in Google Searches.
  • Most Common Keywords Test – To see keywords and topics that crawlers associate with your page.
  • Competitor Domain Test – To check what sites are your competitors and research terms they’re ranking for.
  • Social Media Test – To check whether your site connects to social media platforms.

After analyzing your site’s problem areas with these tests, think about how you can improve them. Make a strategic plan for certain pages or posts to achieve higher ranks.

Answer The Public

Answer the public- SEO Toolbox For Content WritersThis tool analyses and provides you with the most trending searches from a list of Google’s auto prompt suggestions. It is very useful as it provides you with the latest topics and queries from web users.

ATP allows you to explore an untapped mine of content ideas. You can use these topics for content creation on your website to increase website popularity and improve your site rankings. By identifying your target audience and their interests, you can narrow down titles for your posts containing relevant and popular search terms. The free version allows up to two searches a day.

Google Trends

Google Trends - SEO Tool BoxGoogle Trends is a very handy tool that enables you to create better and more relevant content. By analyzing the popularity of a topic over the months, it provides crucial insight on whether your chosen topic is a relevant one or if it’s no longer interesting to your target audience.

Use this tool to avoid wasting your time covering topics that your potential readers don’t care about. Analyze seasonal fluctuations in topic popularities to make sure you provide the right content at the right time of the year, especially if your website/blog focuses on trends.

Keyword Surfer

Keyword Surfer - SEO ToolsAvailable in the form of a free Google Chrome Extension, you can view the estimated global search volumes of keywords as you type them in your Google search box. A side column gives you related keywords and terms as well through Keyword Surfer. This is very useful as you can then choose the keywords from the list that are related to your main keyword and content topic. This may help you add more content around the main topic and build a more extensive post, adding in additional keywords helping it to rank higher.

Capitalize on the data to make sure that the keywords in your content are widely searched across the globe.

UberSuggest

Ubersuggest - SEO ToolsUbersuggest is a complete package tool that analyses your competitor’s SEO strategies for content and digital marketing so that you can utilize them for your website.

Created by the ultimate SEO guru, Neil Patel, this tool’s many features include domain overview of competitors, top SEO pages reports, and backlink data analysis. Use the knowledge to know what is trending in your target market and to improve upon your competition’s strategies and get better search visibility. Not all features are free to test it and if you really like it, you can choose a plan.

BuzzSumo

Buzzsumo - SEo Tools for WritersOne of the highest-rated SEO tools on the market, BuzzSumo allows you to analyze content popularity and keyword performance on social media platforms like Facebook, Twitter, Pinterest, and Reddit.

You can track comments and trends to produce relevant content. It also allows identification of trending social media influencers so that you can advertise and popularise content by partnering with them. Many use commenting on blog posts or social media posts as ways to gain exposure for their web presence. Amongst bloggers, it is also common practice to exchange articles or publish guest articles to gain more traffic and grow the backlinking profile.

Google Analytics

Google Analytics - SEO ToolI have mainly used this tool and as a website owner, you will have free access to Google Analytics once your website is indexed. It’s a very comprehensive SEO tool that lets you find out many insights into your website performance such as daily, weekly and monthly traffic, top-performing pages and posts, where your traffic comes from, how it varies and fluctuates, and much more.

It’s not necessarily ideal for keyword research, but it can provide great insights into how your written content performs. By comparing different time periods, you can see how the traffic changes when you optimize a page or post or how your visitor is led to other pages and posts through your internal links in the content. I find its use very easy and straight-forward compared to other SEO tools and the data is very accurate and detailed. However, it only covers Google searches, not other search engines like Bing.

Start Building Your SEO Toolbox

Now that you’ve seen what my toolbox looks like, why don’t you get on with putting together your toolbox with the SEO tools that suit your needs best?

Remember, first prioritize the functionalities you need and the budget you have available. Then, test the SEO tools I have introduced here to find out which works best for your requirements. You can obviously research more tools to make your SEO content writing journey as successful as possible. And if you’re trying to land your first content writing jobs, check out my previous article about copywriter job platforms.

Feel free to contact me with regards to my SEO copywriting course or any other questions you may have about this topic via manuela@clickdo.co.uk or the contact form here.

How to Create a Blog Post Google Will Send Many Readers to?

How to Create a Blog Post Google Will Send Many Readers to?

In today’s digital world, it has become challenging to write blog articles that make it to the top on search engines.

Blogging consistently and writing an engaging post that not only ranks on search engines but attracts huge traffic is a hard nut to crack.

According to research, blogs, where posts are consistently going up, are 13% more likely to rank higher on the search results than the websites that update blogs once or twice a month.

So, how can you become a top blogger ranking at the top?

How to Write a Blog Post

What are some exclusive blog writing techniques that can help you take your site to the top of the search engines?

If you are searching for the answers, you have come to the right place! In this post, we’ll discuss the ways you can boost your organic traffic and search engine rankings by writing a compelling and exceptional blog. Read on.

Optimize your site for search engines

This is no longer an era where you can write a blog post on any topic, insert keywords, upload images, and expect your content to get great exposure. If you want your blog to get ranked on the first page of search engines, you need to do some hard work.

Today, people often employ two major strategies for blogging

  1. On-page Site Optimization
  2. Off-page Optimization

On-page SEO involves keyword research, meta-description, image ALT text, headers, bullet points, and everything that makes your article unique and engaging and relevant for what your potential readers are looking for. This is the most popular yet common way of allowing the search engine’s spiders to crawl your website and index it.

On the other hand, off-page SEO involves blog promotion through backlinks. With billions of active blogs on the internet, it gets quite difficult for new bloggers to get their content on top of the search results. Therefore, they start blogging, sweet pitching, guest posting, and cross-promotion techniques to generate quality backlinks from other authority sites. However, you cannot expect Google to rank your blog in the first ten search results unless you write a compelling and well-written blog post.

Use the right SEO writing strategies

Sure, people use paid advertising techniques to drive more traffic to their pages. But the problem is paid methods don’t encourage organic traffic generation.

Research suggests that roughly 70 to 80 percent of bloggers don’t use paid search services at all. They totally rely on the on-page SEO tactics to drive traffic to their website. Fortunately, these strategies work for them. You don’t need any paid ads if you manage to master the on-site SEO optimization. SEO content writing is the only possible way of generating organic traffic and genuine leads. The question is what on-page actually includes?

  • Optimizing your blog for search engines using keywords, meta-data, and multimedia content (such as videos, images, infographics, charts, and etc.).
  • Writing a detailed blog on the given topic.
  • Answering as many questions of the audience as possible through your blog post, adding most searched for keywords.
  • Providing your audience with an accurate solution to their problems.
  • Keeping the engagement of your visitors by structuring your content effectively.

That’s it! You don’t need to spend hundreds of dollars to get organic traffic. Instead, a compelling blog post that solves customer’s problems is enough to get your website on the first page of the search results. It is worth to note that SEO friendly web content focuses on visitors rather than search engines.

Write a detailed and well-structured blog post

how to structure a blog

A compelling blog post is something that everyone loves to read.

You create a blog, select a theme, add content to it, upload images, and carry out the necessary SEO strategies. But you still don’t get the search results you want? The reason can be a boring post that seems way too complicated to be understood.

By well-structured and compelling blogs, we don’t mean a post that is 100% grammatically correct or sounds professional. But it should be written in a way that your users find it interesting and informative. It should be so engaging that visitors don’t think twice before checking out other blogs.

Here’s how you can achieve a well-structured blog post

  • Write an eye-catching title

    Write a title that makes users more curious to click on your blog’s URL and read the full article. It should be between 50 and 60 characters. Make sure that you don’t stuff keywords unnecessarily in the title. Use it wisely i.e., only if it fits naturally.

  • Write an attractive introduction

    The intro should be short and tell your users what exactly they will find in your post. Try to add some questions in your intro to make your visitors more likely to read the full blog and find answers to their problems. For example, “Do you want to increase traffic and leads? We’ll walk you through some interesting and effortless ideas of gaining more visitors to your website”.

  • Include examples and illustrations

    People love to know how they can relate to your blog. For example, if your blog is about dieting tips for weight loss, give an example of your customers who lost their extra pounds using your strategies.

  • Make your content engaging

    Include bullet points, sub-headings, images, videos, infographics, tables, statistics, and other content that makes your blog easy on the eye. Don’t write long paragraphs or hard-to-read content.

  • Draw a conclusion

    Write a conclusion that explains how your blog post can offer solutions to the problem of your visitors.

Your visitors search for a query on Google and other search engines so this is where they will find your articles first.

They want relevant answers to their problems so you must write a post in a conversational tone since it attracts more visitors.

The idea is to keep your visitors engaged, and what’s a better way of doing that than communicating with them through your blog effectively.

These were some blog writing strategies that can help you draw the attention of your audience and generate more traffic. Follow these tips to become an expert content writer.