5 Effective Ways to Utilise Niche Marketing & Omnichannel Marketing

5 Effective Ways to Utilise Niche Marketing & Omnichannel Marketing

Niche marketing is a strategy that focuses on a specific segment of the market that has a high potential for growth and profitability and I share more about it in this niche marketing guide.

Today’s customers want personalized experiences, which study results by Accenture show where they found that over 91% of consumers prefer shopping with brands offering relevant deals.

Niche marketing in combination with omnichannel marketing can help a brand stand out from the competition, attract loyal customers via the right channels, and increase brand awareness. However, it also comes with some challenges, such as focusing on the right niche, creating relevant and effective content, and reaching the key target audience.

As a digital marketer and SEO copywriter I share marketing tips based on my experience as a blogger and media strategist working with ClickDo and SeekaHost, two innovative digital businesses in the UK. So, let’s delve in.

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Tip #1: Conduct thorough keyword research

Keyword research is the foundation of any successful niche marketing campaign. You need to find out what your potential customers are searching for online, what their pain points are, and what kind of solutions they are looking for. You can use various SEO tools, such as Google Keyword Planner, Ubersuggest, or SEMrush, to discover relevant keywords for your niche.

Analyse your competitors’ keywords and see what gaps you can fill in the market. Once you have a list of keywords, you should optimize your website content, blog posts, and social media posts for them. This will help you rank higher on search engines and drive more organic traffic to your website.

Tip #2: Create engaging and informative content for multiple channels

Content is the key to building trust and authority in your niche. You need to create content that showcases your expertise, provides value to your audience, and solves their problems. You can use different formats of content, such as blog posts, guest articles, press releases, eBooks, podcasts, videos, social media posts or infographics, depending on your niche and audience preferences.

Use storytelling techniques to make your content more engaging and memorable. For example, you can share your personal experiences, case studies, success stories, or customer testimonials to illustrate your points. You should also include clear calls to action in your content to encourage your readers to take the next step.

I share more tips on lifestyle branding via marketing channels here:

Tip #3: Expand your online presence with social media and email marketing

Social media and email marketing are two powerful ways to connect with your niche audience and grow your online presence via additional channels. You should use social media platforms that are relevant to your niche and where your audience hangs out. For example, if you are targeting young professionals, you might want to use LinkedIn or Twitter. If you are targeting visual learners, you might want to use Instagram or Pinterest.

Create a consistent brand voice and style tailored to all your social media channels. You should post regularly, interact with your followers, share valuable and unique content, and join niche-related groups or communities.

Email marketing is another effective way to nurture your leads and convert them into customers. You should build an email list by offering freebies, exclusive deals or incentives via own your website or blog or even other websites where you can gain more exposure. You should then send them personalized and relevant emails that offer more value, build trust, and persuade them to buy from you.

Establishing a loyal followership via all your channels will ensure that your brand continues to be visible and interacted with.

Tip #4: Collaborate with influencers and experts

Influencer marketing is a strategy that involves partnering with influential people in your niche who have a large and engaged following. Influencer marketing can help you reach a wider audience, increase your brand awareness, generate more leads, and boost your sales. However, you need to choose the right influencers for your niche marketing campaign.

Look for influencers who have a similar target audience as yours, share similar values and goals as yours, and have a high level of trust and credibility among their followers. You should also negotiate a fair compensation and set clear expectations and goals for the collaboration. You can ask the influencers to promote your products or services, create sponsored content for you, or co-create content with you.

Tip #5: Monitor and measure your results

The last tip for niche marketing via different channels is to monitor and measure your results regularly. You need to track various metrics, such as website traffic, social media engagement, email open rates, click-through rates, conversions, sales revenue etc., to see how well your niche and omnichannel marketing campaign is performing.

Use analytics tools such as Google Analytics or Clicky Analytics to analyse your data and gain insights into your audience behaviour patterns preferences etc. You should then use this information to improve your niche marketing strategy accordingly. Test different elements of your campaign to see what works best for your niche audience.

See how I do this for websites I manage here:

Closing Thoughts

Niche and omnichannel marketing combined is a great way to differentiate yourself from the competition and grow your online presence. However, it requires a lot of tailored research, planning, creativity, and execution. You need to find the right niche and channels, create relevant and engaging content tailored accordingly, reach, and connect with your target audience, collaborate with influencers and experts, and monitor and measure your results. By following these five trending niche and omnichannel marketing tips for digital marketers and SEO consultants, you can achieve success in your niche and omnichannel marketing campaign.

If you need any help with niche marketing or any other aspect of digital marketing, you can contact me or the team at ClickDo or SeekaHost. We have the expertise and experience to help you grow your online presence and business in any niche.

Best 20 Backlink Strategies to boost SEO & Branding

Best 20 Backlink Strategies to boost SEO & Branding

Google has confirmed that ranking without links is really hard and has updated its link-building policies hundreds of times and it will continue to do so.

I write SEO-friendly web content or blog content and optimise images, titles and meta tags for search engines to achieve higher ranks.

I use analytics and link analysis tools to analyse relevant and easy-to-rank keywords, competitor statistics and to monitor a website’s performance. I also work in content publishing, link-building, social media and email marketing.

As a Digital Marketing and PR Strategist, I’m passionate about creating brand awareness and online visibility through top-notch content publications on suitable platforms. I provide expert guidance on news and press release publications, guest publications, interviews, features and more – check out some of my case studies:

How effective are Guest & PR Publications – a Case Study Analysis of London Business News

How effective are Guest Posts, Expert Guides, Listicles and Press Releases? – A Case Study Analysis of the Green Living Blog

Links are the most important ranking element, and the Google Core Algorithm is still link-based. To make sure that you do link-building the right way so that you achieve the best results, we decided to compile a useful list of link-building strategies you should try!

From my viewpoint, appropriate link-building is not straightforward and there is no general recipe, there are numerous white hat SEO and link-building tactics you can use to boost your website’s ranks on search engines.

Here’s more about my take on guest posting as a  digital marketer at ClickDo:

1. Skyscraper Technique

Skyscraping is one of the most popular link-building strategies. It takes a lot of work, but if you do it the right way, you’ll get quality backlinks, traffic, and business leads. It’s a combination of high-quality content, in-depth research, competitor backlink analysis and email outreach.

The following are the main steps for the skyscraper technique:

  • Find relevant content with high-quality backlinks;
  • Find the website contact and discuss collaboration options;
  • Improve your content and outreach to potential customers or best let them find you through high-quality content that ranks.

2. Link Building with Content

link-building-with-content-to-boost-seo-and-branding

Executing this challenging yet highly successful strategy can be another effective method to rank well on Google. Write content that will draw in readers, share it on social media, and drive referral traffic. Make sure your content is well-structured and free from grammatical errors. There are many web design techniques and tools available to help you make your content more engaging and eye-catching.

Using a blog for link building involves creating high-quality content that attracts links from other websites, thereby improving your search engine rankings. Here’s a step-by-step guide on using your blog for link building:

  • Develop high-quality, informative, and engaging blog posts that naturally attract links.
  • Identify topics relevant to your niche with the potential for link attraction through keyword research.
  • Ensure your blog posts are well-optimised for search engines by using relevant keywords in titles, headers, and content.
  • Actively share your blog posts on social media and other channels to increase visibility. You can use a tool to plan when your social media posts go out.
  • Contribute to other reputable blogs in your industry, including a link back to your own blog in the author bio or content.
  • Connect with influencers and bloggers in your niche to foster natural link-building opportunities.
  • Link to your own relevant blog posts within your content to enhance SEO and encourage exploration.
  • Identify broken links on other websites and suggest your content as a replacement.
  • Develop comprehensive guides or tools that provide unique value and attract organic links.
  • Engage in forums and groups, sharing your expertise and linking to your blog when relevant.
  • Use tools to track your website’s performance and new backlinks, adjusting strategies as needed.

Remember, building high-quality, natural backlinks takes time and effort. Focus on providing value to your audience, and over time, you’ll likely see an increase in the number of links pointing to your blog.

3. Create a Blog

Effective link-building using a variety of dynamic tactics is made possible by a blog or blog network. By consistently churning out valuable, niche-specific content, your blog becomes a go-to resource for others in the industry, naturally attracting backlinks. Leveraging internal linking not only enhances user experience but also signals to search engines the depth and interconnectedness of your content. There are opportunities for reciprocal linking when you guest write on reputable sites and work with influencers, which broadens the audience for your network.

Social media plays a crucial role, as sharing blog posts amplifies visibility and encourages others to link back to your content. Moreover, being featured on resource pages or roundups within your niche establishes your blog as a valuable reference, resulting in valuable backlinks. Proactive approaches, such as identifying broken links on other sites and offering your content as a replacement, contribute to a robust link-building strategy. In essence, a well-maintained blog or blog network becomes a strategic nexus for organic link growth, solidifying your online presence and authority.

4. Educational Content and Case Studies to Invite Collaborators

Google SERP is full of “how to” articles, and if yours ranks well, people will want to work with you.

You can always focus on a specific audience with your insights and opinions, or you can provide step-by-step instructions and video tutorials. Most people are looking for solutions to questions.

A case study can be a great source of backlinks! Case studies always give new information. Ensure you have good data, research, and try to test industry myths. Review products or services like an expert.

5. White Papers

White papers are widely used in B2B, but you don’t need to be a company to conduct in-depth industry analysis. You just need to share your perspective, data, and knowledge that others can use. White papers are an excellent way to network and build relationships.

6. Guest Posts

Backlinks can be obtained through guest posting. Conduct website research, develop excellent content, and try to post it on a reputable site. They normally have tight guest posting standards and getting your work accepted can take a long time.

It takes a little longer, but it works, probably even better than outreach in some cases. You can discover lists of websites that accept guest articles online, but if you want to identify ones that are relevant to you, utilise Google search. Begin with the focus keyword and add the phrase “write for us.” Think about the keywords you want to rank for and then decide which sites are suitable.

Ideally, you should check which keywords they rank for and whether this is relevant to your content. You can find more tips in this guest posting techniques guide.

7. Publish research-based content

One of the most effective types of content you can post on your website is research-based content. Research-based content includes ideally your own surveys, case studies and business data that you can’t find anywhere else. If you post this kind of original data on your website, then other websites will likely link back to your new content.

8. Make Your URLs SEO-Friendly

A good URL structure gives users an idea of what the destination page is about and what to expect, hence making it SEO-friendly.

Consider organising your content so that URLs are constructed logically. And in a manner that is intelligible to humans while incorporating the core keywords, thereby attracting traffic.

9. Use influencer marketing

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If you’re looking for an alternative to traditional advertising channels that won’t cost you a lot of money, influencer marketing may be the way to go.

An influencer’s ability to create backlinks is well-known. When they share their experiences with you, write for your site, or mention and quote you in their official handle, they’ll often include social media links. This would lead to more traffic to your site, which directly improves your rankings and new backlinks will likely follow.

10. Start an Affiliate Marketing Program

You’ll get links and also receive money with the help of this method. Affiliate programs are some of the successful ways to make money, increase your visibility, and acquire quality backlinks. A lot of affiliates are searching for a new source of income. You’ll need to create an attractive commission structure, and you may need affiliate software to track all of your affiliate activity.

11. Content Syndication

Content syndication is a perfect way to gain more backlinks and enhance your traffic. The best platforms for this purpose are GrowthHackers, Medium, LinkedIn, Growthub, and Business2community. You can either submit an extract from your article or create a one-of-a-kind description. Check whether the platform has implemented a “rel=canonical tag” that links back to your original material.

12. Backlinks via paid Blog Posts

backlinks-via-paid-blog-posts-to-boost-seo-and-branding

Paid blog posts are an excellent way to get backlinks while making sure that your content is published well on authoritative sites. You will typically pay a fee for this service. However, it doesn’t consume a lot of your time because providers often write or edit your content to fit their publication and get as many people as possible to read it.

13. Coupons and Discounts

The use of discounts and coupon codes is very prominent. It is also a great way to promote your products. In addition, discount coupons are great for advertising affiliate programs.

14. Catalogues and Business Listings

catalogues-and-business-listings-to-boost-seo-and-branding

Although it can take longer to get a business listed in a business directory, when done correctly, listing your business can help people discover your brand in a variety of ways, including independent reviews. Most listings will let you add images and videos, as well as links to your website and social media accounts. For the best results, you’ll want to focus on business listings that have the highest authority and traffic, as well as those that cover your niche, which you can easily compare on a business directory list.

15. Internal Linking

Internal linking gives you control over the anchors you use and allows you to put links where you want them. If you have a website with a lot of content but no internal linking, you will need to update your site every couple of days. You will need to add 2-3 internal links for each article. You can also determine which pages are most popular so that you can place specific internal links there. However, when it comes to internal links, it is important to be careful and strategically place them. This will help you avoid keyword stuffing and other black hat SEO practices that can negatively impact your ranks.

16. Submit Creatives

Infographics, eBooks and leaflets are accepted on Slideshare, issuu, Pinterest, and Scribd. You will need some time because you will need to work with many different digital formats, descriptions and links. Infographics can be very powerful in terms of link generation. You can produce increasing links and website traffic by creating an infographic that offers important and useful information about your niche.

17. Submit Videos

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It takes less time to upload a video than it does to create a video. YouTube isn’t the only platform you can use to upload videos. Vimeo is another great platform to upload videos on.

Here are some tips for uploading videos:

  • Create a unique thumbnail (you can use YouTube thumbnail download)
  • The title should be attractive and optimised.
  • You should include a link and a brief description.
  • You should also include an end screen and annotations.

18. Find broken Links and suggest Alternatives

Broken link building involves finding broken external links on other websites and offering an alternative link from your site, thereby increasing traffic on your website. For this, you can use search operators or a variety of SEO tools.

19. PR Articles

PR articles and press releases written by professionals and published on authoritative websites and blogs will give you high-quality links. You can either write them yourself and publish them, or you can get them written and published on your behalf, which is the more expensive option.

20. Recovering Links to Stolen Images

When it comes to pictures, some websites will use them without giving you credit. This usually applies to infographics, graphs, and high-quality images. This strategy is best for high-quality websites, or if your images give real ideas to others. Another way to get backlinks is to submit infographics. You can submit your images to free and paid infographic sites.

Conclusion

The above link-building tips and suggestions should give you some creative ideas to improve your backlink profile to rank better on search engines with your website. By integrating these top link-building methods into a holistic marketing strategy, you can foster sustainable growth and navigate the ever-changing algorithms of search engines with confidence.

As an editor and manager of various blogs, I regularly publish guest posts, sponsored posts, and press releases and provide backlinking advice and opportunities. Explore my portfolio website, where I share my experiences, insights and activities. Put SEO on your long-term to-do list and implement these useful tactics to get to the top and feel free to contact me to discuss link building strategies and backlinks with me!

How effective are Guest Posts, Expert Guides, Listicles and Press Releases? – A Case Study Analysis of the Green Living Blog

How effective are Guest Posts, Expert Guides, Listicles and Press Releases? – A Case Study Analysis of the Green Living Blog

Many more people are asking if it’s worth getting published on the Green Living Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo which you can also view in this video:

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I want to start by highlighting that the magazine achieves an average of 2k views monthly and over 8k events as you can see below. This means that the visitors are very engaged and interact with the content by clicking on added internal and external links, buttons, images, videos, or embedded posts.

guest-publication-case-study-of-green-living-blog

For people looking to get published or featured on the Green Living Blog or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. It is fair to say that with over 8k actions within a month, the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits.

The Green Living Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change.

The magazine publishes content covering eco topics in categories like business, technology, retail, home and living as well as directory posts and listicles which feature top-rated businesses and organisations in the sustainability sector.

It invites anyone looking to share expert advice, eco insights, tips, and hacks to get featured, so there is an opportunity for eco representatives as well as experts and authors to get guest content live.

Let’s start by looking at the most common and preferred format – the guest post.

Guest Post Case Study: Advantages and Disadvantages of Bioplastics

Bioplastics: Pros & Cons and are they the Future?

The authors at the Green Living Blog regularly publish editorial articles and guest posts.

This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within just 3 months with nearly 1k clicks and nearly 20k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example.

guest-post-case-study-green-living-blog

This post has been ranking successfully because it covers popular related keywords such as “pros and cons of bioplastics” or “bioplastics” which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines also in terms of the images and articles metadata. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo.

Expert Guide Case Study: The Role HVAC Plays in Green Building Design

Why HVAC plays a Key Role in Green Building Design

Moving on to another popular publication format, here is an expert guide case study. You will see a section called Green Expert Guides when you come to the Green Living Blog homepage and that’s where how-to guides, opinion pieces and tutorials are featured.

Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if the author or featured brand is looking to boost its credibility and visibility.

As you can see in the statistics below this expert guide ranks on Google for keywords such as “HVAC system in green building” or “green building design”, which leads to it being noticed by readers looking for very niche and specific information, reaching a knowledgeable audience that is more likely to engage with the added resources.

expert-guide-case-study-green-living-blog

This helps give an author or business better visibility within their niche, establishing them as experts among a targeted audience. Being found for search terms that would establish a brand that is not yet well known and searched for adds further benefits to such a format.

The GLB team can provide content support with such formats where required to make the expert guide as effective as possible to ensure that the shared insights reach the right people via the platform.

Listicle Case Study: Top Green Apps to Tackle Environmental Issues

24 Green Apps to Tackle 21 Environmental Issues Helping us Live Greener Lives

Listicles or list posts that list top-rated brands, products or services are another speciality at the GLB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles, directories and comparisons provide a great overview of whatever one is looking for.

As you can see in the data below this listicle has received nearly 40k impressions on Google alone over the last 6 months and ranks for several keywords including very competitive search terms such as “green apps” and “environmental apps” which helps to introduce the brands listed to people that might have never come across it.

listicle-case-studyThe listed brands can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search, hence why this format provides a great boost in terms of marketing, SEO, and trust.

Media Release Case Study: WNBR London 2023 – 100 Years of Naked Bike Riding for Sustainability

World Naked Bike Ride London 2023 – 100 years of Naked Bike Riding for Sustainability

Press release publications which are called media release publications are another format that works well for seasonal events and announcements. This particular case study shows how a tailored and keyword-optimised release can achieve significant results, especially shortly after publication which matters for more time-sensitive publication formats such as this.

The below statistics show that the media release ranks for search terms such as “WNBR 2023” and “WNBR London 2023”, which helps with creating awareness of an event and introducing a brand to people looking for something specific like “naked bike rides”.

Additional media were included provided by the GLB team who were at the event to boost engagement with the release and make it more unique. This can also lead to gaining more followers on any referenced websites and channels. Everyone submitting press releases is encouraged to make them more unique and engaging to achieve better results and the team provide their advice for SEO press release publications.

media-release-case-study-green-living-blogAdditionally, it is worth noting that all publication formats in the Green Living Blog magazine provide an SEO boost through a backlink, which search engines use to rank a website and evaluate its authority. Building backlinks helps to build trust and credibility and I discuss this with Fernando in more detail in this video:

To get your submission approved it should follow the magazine and search engine guidelines to ensure optimal performance. The team review all guest contributions and is selective, but they share the editorial feedback that will help to make the publication as effective as possible.

They consult about the best keywords to use, the best ways to incorporate hyperlinks and references as well as media materials. Alternatively, one can make use of their content writing or review services.

If you feel that this magazine would be a good place for you to share your insights, news or innovations then get in touch with me at info@manuelawillbold.com and I’ll be happy to offer my assistance with a possible feature.

Follow me on YouTube and my socials where I regularly share marketing and SEO insights to stay in the loop.

How effective are Guest & PR Publications – a Case Study Analysis of London Business News

How effective are Guest & PR Publications – a Case Study Analysis of London Business News

Many more people are enquiring about getting published in the London Business News Magazine hence why I had a deeper look into case studies I have analysed as the digital marketer and SEO strategist at ClickDo and the editor-in-chief at this magazine.

I want to start by highlighting that the magazine has recently reached 15,000 visitors in a month, meaning it gets over 500 visitors daily who spend an average time of 4 minutes on the site.

clicky

For people looking to get published or featured on London Business News or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. With nearly 30k actions and a solid on-page time spend the chances of achieving clicks and conversions with guest blogging here are increasing, besides the obvious SEO benefits.

The London Business News magazine offers different forms of publications as a media platform, and I had a closer look at the performance of these different formats in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change.

The magazine publishes content covering categories like business, technology, property, and hospitality as well as directory posts and listicles which feature top-rated businesses.

It invites anyone looking to share expert advice, business insights, tips, and hacks to get featured, so there is an opportunity for all types of businesses as well as experts and authors to get guest content live. But what do you get out of a guest or PR publication on this site?

I summarise my findings in this clip:

Let’s start by looking at the most common and affordable format – the guest post.

Guest Post Case Study: How to overcome Jet Lag when travelling from London to New York

how-to-overcome-jet-lag-when-traveling-from-london-to-new-york

https://www.londonbusinessnews.com/overcome-jet-lag-traveling-from-london-to-new-york/

Editorial articles and guest posts go up regularly on this news site.

This specific article has been performing very well as a guest post (the editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with over 1k clicks and nearly 19k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example.

guest-post-case-study

This post has been ranking successfully because it covers popular related keywords such as “how to overcome jet lag” or “travel from London to New York”, which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines in terms of the images and article metadata. I have created an SEO copywriting course at the SeekaHost University where I share more about SEO content optimization and on my personal blog I reveal how to create an article that Google will send many readers to.

Interview Case Study: Entrepreneur Interview with Nevine Country, Playdate App Founder

entrepreneur-interview-with-nevine-coutry-founder-of-single-parent-dating-app-playdate

https://www.londonbusinessnews.com/entrepreneur-interview-with-founder-of-playdate-dating-app/

Moving on to another popular publication format, here is an interview case study. You will see a section called Business Spotlight when you come to the London Business News website and that’s where interviews, opinion pieces, entrepreneur stories and event coverage are featured.

The advantages of such a publication format become clear upon seeing the statistics, especially if it is linked with a brand launch or another significant business announcement.

As you can see in the screenshot below this interview ranks on Google for keywords such as the entrepreneur’s name, the brand name as well as other related search terms such as “single parent dating app”.

interview-case-study

This helps with introducing a brand to the market in connection with a personal story while being found for search terms that would establish a brand that is not yet established and searched for. It also benefits the entrepreneur by building their personal brand alongside their business brand. For a founder, an interview offers the opportunity to publicly back the brand, product, or service and showcase the personal journey and motivation.

For the interview to be this effective the Q&As need to be SEO optimised based on the focus and USP, which must be incorporated strategically for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and I offer further guidance on how to build a Google Knowledge Panel for anyone attempting this.

I have been the interviewer and interviewee, which helps me with analysing and advising on this PR format better. Check out this video, where I was interviewed about the LBN magazine:

Social Media Case Study: Gaining additional Exposure through Network Shares for BVS Mortgages Interview

Social media shares add an additional exposure factor to a publication. The LBN magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows.

Through related hashtags and tags, social signals boost the brand and entrepreneur and if they already have a solid network, their connections might also share their interview, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every interviewee should ensure that they utilise their social media channels as well for any publication related to them and their brand.

social-media-interview-case-study

Entrepreneur Story Case Study: British Entrepreneur Lucy Rout’s Tabuu Pill Cases

british-entrepreneur-lucy-rout-tabuu-pill-cases-1

https://www.londonbusinessnews.com/tabuu-pill-case-journey-from-dragons-den/

Entrepreneur stories with a unique angle are another speciality at the LBN magazine. This format helps the entrepreneur and their business to be referenced effectively on the Internet. Readers are intrigued by the human story behind a business and the entrepreneur story provides an insight into the background of a business and the motivation as well as the people involved from a storyteller’s view.

As you can see in the data below this entrepreneur story has received over 3000 impressions on Google alone over the last 3 months and ranks for several keywords including the entrepreneur’s name, the brand name and related search terms which helps to introduce the brand to people that might have never come across it.

The entrepreneur themselves can share this story about them and their business as a testament to their work. Success stories intrigue many looking for inspiration in the business world hence why this format provides a great boost in terms of marketing and SEO.

entrepreneur-story-case-study

Media Release Case Study: Wellbeing App Shoorah Partners with Seedrs

wellbeing-app-shoorah-launched-by-ferne-mccann-and-lorri-haines-partners-with-seedrs-to-raise-£250000

https://www.londonbusinessnews.com/wellbeing-app-shoorah-co-founders-ferne-mccann-and-lorri-haines-partner-with-seedrs/

Press release publications which are called media release publications are another format that’s been popular. This particular case study shows how a tailored and keyword-optimised release can achieve significant results, especially shortly after publication which matters for more time-sensitive publication formats such as this.

The below statistics show that the media release immediately ranked on Google and within the first week received over 2000 views. It continues to rank for search terms such as “shoorah app”, the founder’s name and other related search terms helping the brand to be referenced more widely, providing it with more exposure and credibility.

Additional media were included to boost engagement with the release, but this can also lead to gaining more followers on referenced channels. Everyone submitting press releases is encouraged to make them more unique and engaging to achieve better results and the team provide their advice for SEO press release publications.

media-release-case-study

Additionally, it is worth noting that all publication formats in the London Business News magazine provide an SEO boost through a backlink, which search engines use to rank a website and evaluate its authority. Building backlinks helps to build trust and credibility and I discuss this with the top ClickDo SEO consultant Fernando in more detail in this video:

To get your submission approved it should follow the magazine and search engine guidelines to ensure optimal performance. The team review all guest contributions and is selective, but they share the editorial feedback that will help to make the publication as effective as possible.

They consult about the best keywords to use, the best ways to incorporate hyperlinks and references as well as media materials. Alternatively, one can make use of their content writing or review services.

If you feel that this magazine would be a good place for you to share your insights, news or innovations then get in touch with me at info@manuelawillbold.com and I’ll be happy to offer my assistance with a possible guest feature here or on other suitable publications.

Follow me on YouTube and my socials where I regularly share marketing and SEO insights as in this video:

7 Content Writing Services to Offer for SEO Marketing

7 Content Writing Services to Offer for SEO Marketing

Content Writing has undergone significant change in recent years.

Technology has undoubtedly given content writing and content creation a significant platform and content consumption is at a peak today.

According to various sources gathered on Bing and Google search, in 2022, every minute on the internet, users sent 231 million emails, streamed one million hours of video, shared 1.7 million pieces of content on Facebook, and spent 90.2 million dollars on cryptocurrency.

It is very clear that content and data are the new gold in the digital era and content creators need to know about the various types of content writing services they can offer to their market to remain relevant in a time where Artificial Intelligence can deliver a lot of content, including written and visual content.

I will therefore walk you through different types of content writing services for SEO marketing and how each of these services can be tailored to remain in demand and effective for clients, websites, and marketing campaigns.

The Top 7 Content Writing Services Content Writers can offer

1. Copywriting Services

copywriting-services-for-seo-marketing

Copywriting service is a professional service that provides high-quality content for various purposes, such as websites, blogs, social media, newsletters, ads, brochures, and more.

Usually, this entails providing relevant written material according to the requirements of clients for the web, advertisements, or other forms of communication and marketing.

The art and science of writing to convince, influence, and motivate people to perform the desired action is what copywriting is all about. It covers various specialties, including editorial, advertising, public relations, direct marketing, and social media.

A copywriting service can help a business communicate its message or mission effectively, persuade its audience to take action and boost brand awareness and credibility.

The copywriting services I offer, for example, range from creating brand-new content for web pages to improving content for search engines and marketing purposes, taking target keywords into account in combination with project briefs. I train our skilled assistant writers to provide unique, SEO-friendly content to take a client’s digital marketing and SEO strategy to the next level.

You can learn more about what I offer here:

 

Digital PR & Press Coverage Services

A professional copywriting service can therefore save clients time and money by taking care of the research, writing, editing, proofreading, and SEO optimization of their content.

2. Blog Content Writing Services

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A blog content writing service is a type of service that provides high-quality and engaging content for blogs as the name suggests.

Blog content writing services can help blog owners scale their blog content to attract more visitors, increase conversions, and establish their authority in their niche.

Blog writing services typically offer different packages and options for different needs and budgets, and they should tailor the content to their client’s requirements and unique voice.

Some of the benefits a blog content writing service should offer are:

– Saving time and energy:

Blog owners can focus on other aspects of their business while the service handles content creation and editing.

– Delivering professional and SEO-friendly content:

Blog content writing services offer experienced and skilled writers who know how to write for different audiences and optimize content for search engines using various SEO tools.

– Boosting credibility and reputation:

Blog content writing services can help blog owners to showcase their expertise and knowledge in their field and build trust with their readers.

– Increasing engagement and loyalty:

Blog content writing services can create content that is relevant, informative, and entertaining for the readers, encouraging them to interact and return for more.

Blog writing aims to build relationships with readers and open doors for customer interaction. In general, it can be a successful strategy for companies to expand their online visibility and connect with their target market through targeted posts.

Businesses can create a strong online presence with SEO blog writing services in particular. Professional blog writing services help brands establish themselves as thought leaders in their industry, improve their search engine performance and visibility and generate leads and sales.

Expert writers will collaborate closely with clients to understand their business and target market before producing high-quality blog content, consistent with their objectives and marketing strategy.

3. Web Content Writing Services

web-content-writing-services-for-seo-marketing

Web content writing involves writing for different websites to demonstrate their services or products to a target audience. Today, every company, large or small, competes with one another online to sell its products or services. The website should feature tailored and targeted content that simplifies its offerings and assists businesses in grabbing a larger number of potential buyers and eventually increasing sales with effective and converting Calls To Action (CTAs).

The content must be creatively written to draw in potential customers and follow the best SEO strategies to gain visibility where needed. Website content can be extremely versatile ranging from home page content to policy content and service or product page content.

Now more than ever web content writers need to understand the importance of engaging, high-quality web content for websites that are viewed on various devices. That’s why they should provide expert web content writing to help their clients attract and retain website visitors, enhance conversions, and leads, and establish credibility with their audience.

Additionally, web content writing services can be crucial in supporting key (sales) landing pages or service pages for particular marketing campaigns and the copy must be highly effective and converting, which requires skilled and experienced experts who have created such web content successfully in the past, which they ideally showcase in their portfolio.

4. Social Media Writing Services

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One of the most effective ways to spread the word about services, products, and a brand is through social media. Additionally, it can be a fantastic way to drive traffic to websites, landing pages, and marketing campaigns.

However, often social media campaigns don’t achieve a high number of likes or shares and lack engagement. So, the copy in combination with the right hashtags and tags as well as visuals is key to achieving good results. This is the effectiveness of social media marketing done right: it can attract a far larger audience with targeted copy and management of the content.

Professionally designed social media posts using unique ideas can fire up a business presence on social networking sites. Creative content developed by experts for innovative social media posts can turn any marketing campaign around and impact SEO by driving more organic traffic via social media accounts to specific pages or posts. Talented social media content writers work within a client’s budget to create engaging social media content for their business and offer to manage this via social media management tools for example.

5. SEO Press Release Writing Services

press-release-writing-services-for-seo-marketing

If your business operates in the digital marketing and SEO industry, you must know what a press release is and how it can benefit your brand. Press releases are created to inform consumers of new updates and developments in a particular business or industry. Whenever a brand expands its business, signs new mergers, launches new products in the market, organises events, or opts for a marketing deal, press releases can be used for making announcements.

A press release has seen many changes, yet some brands still utilise them for their original purposes. Press releases are a component of branding and sales campaigns in modern digital media. As a result, the material should be focused on sales and marketing written for a small, medium, or large organisation. It should also engage readers on digital devices to increase the chances of triggering clicks to referenced websites or channels.

With the help of media release writing services, a client can collaborate with experienced press release writers who will optimise it for SEO. This is also called an SEO press release writing service. SEO press release writing services should include crafting or editing a press release and optimising it for search engines and the specific platforms or publications it is intended for. The traditional formatting of a press release should be considered, but primarily the release should be engaging, containing core keywords, quotations from spokespersons, and media like images, videos, or posts. This will boost brand recognition and attract potential clients to a business and have a positive ROI for the client.

Discover more about this content format here:

 

SEO Press Releases aka Media Releases vs. Traditional Press Releases – What’s the Best PR Format?

6. SEO Content Writing Services

content-writing-services-for-seo-marketing

Article content writing has been around since the first periodicals, newspapers, and magazines were published. However, it now covers a significant portion of the internet too.

This is where SEO content writing services come in. The writer offers to optimise content for search engines by researching and including relevant and effective keywords, using SEO strategies. The writing is mostly based on the keyword focus, but it must be effective to keep the reader interested and encourage them to engage with the content. The main goal for such content is to be ranked well on search engines to achieve more views and clicks.

SEO content writing services can benefit businesses and brands that produce all types of articles ranging from in-depth guides to list posts. Creating unique content that can boost a business’ SEO strategy to help them rank for long-tail, informative phrases, and keywords in top SERPs is a skill that many companies pay well for as it can generate a higher ROI.

7. Guest Post Writing Services

guest-post-writing-services-for-seo-marketing

Guest posting is a beneficial strategy for brands trying to grow their reach, attract more potential clients and build their reputation. Businesses can enhance brand visibility and reach a larger audience by publishing content on reputable websites, magazines, and blogs in their niche or industry.

Guest post writing therefore requires some understanding and consideration of SEO and link building as writers should include backlinks to a target website strategically, following the requirements of the publisher. Done right, guest posts can boost a website’s search engine rankings, and increase traffic and brand awareness. This can ultimately lead to increased revenue and sales for the business.

Guest post-writing services should offer article writing that caters to the target audience on various platforms to get effective guest contributions published in reputable publications. A guest post should provide valuable information and insights for selected audiences to establish the business as experts. It should help brands to showcase their expertise and knowledge, which can boost credibility and trust with potential consumers.

Additionally, it should lead to the content and brands mentioned in it becoming household names in targeted niches that are being referenced by various sources on the internet.

Discover more about effective guest post writing and strategy here:

 

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

Final thoughts

Content writing services are crucial for SEO and digital marketing as most businesses have an online presence today. Many content types can be created for a brand to establish a stronger reputation, drive more traffic and engagement, and establish a name in the market. Many businesses will choose to outsource the listed types of content writing as they can be time-consuming and often require specialist writing and SEO skills.

A content writer should therefore be able to offer a variety of content writing services such as the ones listed, which can achieve higher rates of pay through further specification and exclusivity. Every content writer can learn SEO, link building, and marketing skills through online courses such as those offered at SeekaHost University, which will help them stand out among other content writers and target high-profile businesses with specific requirements.

SEO Toolbox For Content Writers – Top SEO Tools & Features

SEO Toolbox For Content Writers – Top SEO Tools & Features

Having a set of efficient SEO tools at hand as a blogger and copywriter can help you get better results and higher rankings, not only for your website but also for those of your clients.

In my course “How to create SEO-friendly content” I cover and share some of the SEO tools I use, including how I use them in order to strategically add relevant keywords that I have researched. You can also watch how Fernando and I find the best keywords to embed in an article so it ranks quickly and effectively:

 

In this article, I want to help you identify an SEO tool that will work for you. Try a search for an online tool that can help you perform search engine optimization. You’ll find too many to count, literally. Don’t let the overload of choices weigh you down.

I’ve done the hard yards and can save you hundreds of hours of search, trial, and frustration.

The first step I took was to make a list of the functions that I need my SEO tools to perform. After that, I went on to choose the tools for my SEO toolbox as I already had a clear idea of what kinds of SEO tools and features I wanted.

Checking Your SEO Needs

Be it a professional website, a blog, or an e-commerce site, there are some basic functions that the tools in your SEO toolbox must be able to perform. These include:

  • Analyze the performance and functionality status of your website.
  • Ensure that content is optimized for better web visibility
  • Compare the site performance with competing sites.
  • Track visibility on social media and platforms to monitor the web traffic.
  • Check backlinks and plan link building.

My SEO Toolbox – What’s in it?

You don’t need complex and time-consuming software. Simple and small tools can easily perform SEO as well as their complex and often expensive counterparts.

Have a look at what I’ve included in my SEO toolbox. The listed SEO tools allow me to perform required optimization whenever I need to, without burning a hole in my pocket.

Because if you’re just starting out as content or copywriter for the web, you won’t be in a position to pay for expensive tools yet. But you still want to create content that is popular on search engines like Google.

So the below SEO tools may not be completely free, but some offer certain features for free or they are at the lower end of the scale and many offer free trials to test them as well.

SEO Site Checkup

You can choose from more than a dozen free tests on SEO Site Checkup to check your site’s current performance metrics. Use this to analyze your shortcomings.

A few of the free tests include:

  • Google Search Results Preview Test – To see how your page appears in Google Searches.
  • Most Common Keywords Test – To see keywords and topics that crawlers associate with your page.
  • Competitor Domain Test – To check what sites are your competitors and research terms they’re ranking for.
  • Social Media Test – To check whether your site connects to social media platforms.

After analyzing your site’s problem areas with these tests, think about how you can improve them. Make a strategic plan for certain pages or posts to achieve higher ranks.

Google Trends

Google Trends is a very handy tool that enables you to create better and more relevant content. By analyzing the popularity of a topic over the months, it provides crucial insight on whether your chosen topic is a relevant one or if it’s no longer interesting to your target audience.

Use this tool to avoid wasting your time covering topics that your potential readers don’t care about. Analyze seasonal fluctuations in topic popularities to make sure you provide the right content at the right time of the year, especially if your website/blog focuses on trends.

WooRank

This tool provides a comprehensive website analysis and SEO audit, as well as suggestions for improvement. You can use it to check your site’s performance, usability, mobile-friendliness, social media presence, and more. WooRank also offers a Chrome extension that lets you analyze any webpage with one click.

CanIRank

If you want an answer to the question: “Can I rank for this keyword?” then this tool helps you by analyzing your site’s strengths and weaknesses, as well as the competition level and opportunities for each keyword. You can also get actionable recommendations on how to improve your ranking potential and target the right keywords for your niche with CanIRank.

Screaming Frog

As a desktop-based website crawler that scans your site for SEO issues, such as broken links, duplicate content, missing tags, redirects, and more Screaming Frog is quite powerful. You can use it to audit your site’s SEO health, identify errors and warnings, and export reports for further analysis, which comes in handy when pages have been deindexed for example.

Answer The Public

This tool analyses and provides you with the most trending searches from a list of Google’s auto prompt suggestions. It is very useful as it provides you with the latest topics and queries from web users.

ATP allows you to explore an untapped mine of content ideas. You can use these topics for content creation on your website to increase website popularity and improve your site rankings. By identifying your target audience and their interests, you can narrow down titles for your posts containing relevant and popular search terms. The free version allows up to two searches a day. It is part of Neil Patel’s UberSuggest, which is also listed here and you can probably combine both for different purposes.

UberSuggest

Ubersuggest is a complete package tool that analyses your competitor’s SEO strategies for content and digital marketing so that you can utilize them for your website.

Created by the ultimate SEO guru, Neil Patel, this tool’s many features include domain overview of competitors, top SEO pages reports, and backlink data analysis. Use the knowledge to know what is trending in your target market and to improve upon your competition’s strategies and get better search visibility. Not all features are free to test it and if you really like it, you can choose a plan.

BuzzSumo

One of the highest-rated SEO tools on the market, BuzzSumo allows you to analyze content popularity and keyword performance on social media platforms like Facebook, Twitter, Pinterest, and Reddit.

You can track comments and trends to produce relevant content. It also allows identification of trending social media influencers so that you can advertise and popularise content by partnering with them. Many use commenting on blog posts or social media posts as ways to gain exposure for their web presence. Amongst bloggers, it is also common practice to exchange articles or publish guest articles to gain more traffic and grow the backlinking profile.

Google Analytics

I mainly use this tool to analyse Google data and as a website owner, you will have free access to Google Analytics once your website is submitted and indexed. I also use it via the seekahost.app to check all my blogs hosted there and their analytics.

It’s a very comprehensive SEO tool that lets you find out many insights into your website performance such as daily, weekly and monthly traffic, top-performing pages and posts, where your traffic comes from, how it varies and fluctuates, and much more.

It’s not necessarily ideal for keyword research, but it can provide great insights into how your written content performs. By comparing different time periods, you can see how the traffic changes when you optimize a page or post or how your visitor is led to other pages and posts through your internal links in the content. I find its use very easy and straight-forward compared to other SEO tools and the data is very accurate and detailed. However, it only covers Google searches, not other search engines like Bing.

AIO SEO

This tool is a WordPress plugin that helps you optimize your site for search engines, so it can only be used by WordPress webmasters via the backend. I use it for all my blog posts and so do all of the SeekaHost and ClickDo teams hence why we have created a tutorial and a whole AIO SEO course:

Some of the features of AIO SEO include:
– Smart XML sitemaps that automatically update and submit to Google and other search engines.
– Social media integration that lets you control how your content looks when shared on Facebook, Twitter, Pinterest, etc.
– SEO monitoring and optimisation for your content and meta data.
– WooCommerce SEO that optimizes your online store and products for better conversions and sales.

Start Building Your SEO Toolbox

Now that you’ve seen what my toolbox looks like, why don’t you get on with putting together your toolbox with the SEO tools that suit your needs best?

Remember, first prioritize the functionalities you need and the budget you have available. Then, test the SEO tools I have introduced here to find out which works best for your requirements. You can obviously research more tools, and I have compared a few link analysis tools as well, to make your SEO content writing journey as successful as possible. And if you’re trying to land your first content writing jobs, check out my previous article about copywriter job platforms.

Feel free to contact me with regards to my SEO copywriting course or any other questions you may have about this topic via manuela@clickdo.co.uk or the contact form here.

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