Having a set of efficient SEO tools at hand as web content and copywriter can help you get better results and higher rankings, not only for your website but also for those of your clients.
In my course “How to create SEO-friendly content” I cover and share some of the SEO tools I use, including how I use them in order to strategically add relevant keywords that I have researched. You can also watch how Fernando and I find the best keywords to embed in an article so it ranks quickly and effectively:
In this article, I want to help you identify an SEO tool that will work for you. Try a search for an online tool that can help you perform search engine optimization. You’ll find too many to count, literally. Don’t let the overload of choices weigh you down.
I’ve done the hard yards and can save you hundreds of hours of search, trial, and frustration.
The first step I took was to make a list of the functions that I need my SEO tools to perform. After that, I went on to choose the tools for my SEO toolbox as I already had a clear idea of what kinds of SEO tools I wanted.
Listing Your SEO Needs
Be it a professional website, a blog or an e-commerce site, there are some basic functions that the tools in your SEO toolbox must be able to perform. These include:
- Analyse the current status of your website.
- Ensure that content is optimized for better web visibility
- Compare the site performance with competing sites.
- Ensure visibility on social media and local platforms to attract more web traffic.
My SEO Toolbox – What’s in it?
You don’t need complex and time-consuming software. Simple and small tools can easily perform SEO as well as their complex and often expensive counterparts.
Have a look at what I’ve included in my SEO toolbox. These tools allow me to perform required optimization whenever I need to, without burning a hole in my pocket. Because if you’re just starting out as content or copywriter for the web, you won’t be in a position to pay for expensive tools yet. But you still want to create content that is popular on search engines like Google.
SEO Site Checkup
You can choose from more than a dozen free tests on SEO Site Checkup to check your site’s current performance metrics. Use this to analyse your shortcomings.
A few of the free tests include:
- Google Search Results Preview Test – To see how your page appears in Google Searches.
- Most Common Keywords Test – To see keywords and topics that crawlers associate with your page.
- Competitor Domain Test – To check what sites are your competitors and research terms they’re ranking for.
- Social Media Test – To check whether your site connects to social media platforms.
After analysing your site’s problem areas with these tests, think about how you can improve them. Make a strategic plan for certain pages or posts to achieve higher ranks.
Answer The Public
This tool analyses and provides you with the most trending searches from a list of Google’s auto prompt suggestions. It is very useful as it provides you with the latest topics and queries from web users.
ATP allows you to explore an untapped mine of content ideas. You can use these topics for content creation on your website to increase website popularity and improve your site rankings. By identifying your target audience and their interests, you can narrow down titles for your posts containing relevant and popular search terms. The free version allows up to two searches a day.
Google Trends is a very handy tool that enables you to create better and more relevant content. By analysing the popularity of a topic over the months, it provides crucial insight on whether your chosen topic is a relevant one or if it’s no longer interesting to your target audience.
Use this tool to avoid wasting your time covering topics that your potential readers don’t care about. Analyse seasonal fluctuations in topic popularities to make sure you provide the right content at the right time of the year, especially if your website/blog focuses on trends.
Available in the form of a free Google Chrome Extension, you can view the estimated global search volumes of keywords as you type them in your Google search box. A side column gives you related keywords and terms as well through Keyword Surfer. This is very useful as you can then choose the keywords from the list that are related to your main keyword and content topic. This may help you add more content around the main topic and build a more extensive post, adding in additional keywords helping it to rank higher.
Capitalize on the data to make sure that the keywords in your content are widely searched across the globe.
Ubersuggest is a complete package tool that analyses your competitor’s SEO strategies for content and digital marketing so that you can utilize them for your website.
Created by the ultimate SEO guru, Neil Patel, this tool’s many features include domain overview of competitors, top SEO pages reports, and backlink data analysis. Use the knowledge to know what is trending in your target market and to improve upon your competition’s strategies and get better search visibility. Not all features are free to test it and if you really like it, you can choose a plan.
One of the highest-rated SEO tools on the market, BuzzSumo allows you to analyze content popularity and keyword performance on social media platforms like Facebook, Twitter, Pinterest, and Reddit.
You can track comments and trends to produce relevant content. It also allows identification of trending social media influencers so that you can advertise and popularise content by partnering with them. Many use commenting on blog posts or social media posts as ways to gain exposure for their web presence. Amongst bloggers, it is also common practice to exchange articles or publish guest articles to gain more traffic and grow the backlinking profile.
I have mainly used this tool and as a website owner, you will have free access to Google Analytics once your website is indexed. It’s a very comprehensive SEO tool that lets you find out many insights into your website performance such as daily, weekly and monthly traffic, top-performing pages and posts, where your traffic comes from, how it varies and fluctuates and much more.
It’s not necessarily ideal for keyword research, but it can provide great insights into how your written content performs. By comparing different time periods, you can see how the traffic changes when you optimise a page or post or how your visitor is led to other pages and posts through your internal links in the content. I find its use very easy and straight-forward compared to other SEO tools and the data is very accurate and detailed. However, it only covers Google searches, not other search engines like Bing.
Start Building Your SEO Toolbox
Now that you’ve seen what my toolbox looks like, why don’t you get on with putting together your toolbox with the SEO tools that suit your needs best?
Remember, first prioritize the functionalities you need and the budget you have available. Then, test the SEO tools I have introduced here to find out which work best for your requirements. You can obviously research more tools to make your SEO content writing journey as successful as possible. And if you’re trying to land your first content writing jobs, check out my previous article about copywriter job platforms.
I’m a teacher and blogger with a passion for web content writing and the digital economy. I’m a UK education blogger and regularly write for businesses, edit and audit their websites and blogs. I also manage blog content and guest posts on various niche blogs like the UK News Blog. I’m a writer at