How effective are Guest Posts, Expert Guides, Listicles and Press Releases? – A Case Study Analysis of the Green Living Blog

How effective are Guest Posts, Expert Guides, Listicles and Press Releases? – A Case Study Analysis of the Green Living Blog

Many more people are asking if it’s worth getting published on the Green Living Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo.

I want to start by highlighting that the magazine achieves an average of 2k views monthly and over 8k events as you can see below. This means that the visitors are very engaged and interact with the content by clicking on added internal and external links, buttons, images, videos, or embedded posts.

guest-publication-case-study-of-green-living-blog

For people looking to get published or featured on the Green Living Blog or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. It is fair to say that with over 8k actions within a month, the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits.

The Green Living Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change.

The magazine publishes content covering eco topics in categories like business, technology, retail, home and living as well as directory posts and listicles which feature top-rated businesses and organisations in the sustainability sector.

It invites anyone looking to share expert advice, eco insights, tips, and hacks to get featured, so there is an opportunity for eco representatives as well as experts and authors to get guest content live.

Let’s start by looking at the most common and preferred format – the guest post.

Guest Post Case Study: Advantages and Disadvantages of Bioplastics

Bioplastics: Pros & Cons and are they the Future?

The authors at the Green Living Blog regularly publish editorial articles and guest posts.

This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within just 3 months with nearly 1k clicks and nearly 20k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example.

guest-post-case-study-green-living-blog

This post has been ranking successfully because it covers popular related keywords such as “pros and cons of bioplastics” or “bioplastics” which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines also in terms of the images and articles metadata. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo.

Expert Guide Case Study: The Role HVAC Plays in Green Building Design

Why HVAC plays a Key Role in Green Building Design

Moving on to another popular publication format, here is an expert guide case study. You will see a section called Green Expert Guides when you come to the Green Living Blog homepage and that’s where how-to guides, opinion pieces and tutorials are featured.

Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if the author or featured brand is looking to boost its credibility and visibility.

As you can see in the statistics below this expert guide ranks on Google for keywords such as “HVAC system in green building” or “green building design”, which leads to it being noticed by readers looking for very niche and specific information, reaching a knowledgeable audience that is more likely to engage with the added resources.

expert-guide-case-study-green-living-blog

This helps give an author or business better visibility within their niche, establishing them as experts among a targeted audience. Being found for search terms that would establish a brand that is not yet well known and searched for adds further benefits to such a format.

The GLB team can provide content support with such formats where required to make the expert guide as effective as possible to ensure that the shared insights reach the right people via the platform.

Listicle Case Study: Top Green Apps to Tackle Environmental Issues

24 Green Apps to Tackle 21 Environmental Issues Helping us Live Greener Lives

Listicles or list posts that list top-rated brands, products or services are another speciality at the GLB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles, directories and comparisons provide a great overview of whatever one is looking for.

As you can see in the data below this listicle has received nearly 40k impressions on Google alone over the last 6 months and ranks for several keywords including very competitive search terms such as “green apps” and “environmental apps” which helps to introduce the brands listed to people that might have never come across it.

listicle-case-studyThe listed brands can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search, hence why this format provides a great boost in terms of marketing, SEO, and trust.

Media Release Case Study: WNBR London 2023 – 100 Years of Naked Bike Riding for Sustainability

World Naked Bike Ride London 2023 – 100 years of Naked Bike Riding for Sustainability

Press release publications which are called media release publications are another format that works well for seasonal events and announcements. This particular case study shows how a tailored and keyword-optimised release can achieve significant results, especially shortly after publication which matters for more time-sensitive publication formats such as this.

The below statistics show that the media release ranks for search terms such as “WNBR 2023” and “WNBR London 2023”, which helps with creating awareness of an event and introducing a brand to people looking for something specific like “naked bike rides”.

Additional media were included provided by the GLB team who were at the event to boost engagement with the release and make it more unique. This can also lead to gaining more followers on any referenced websites and channels. Everyone submitting press releases is encouraged to make them more unique and engaging to achieve better results and the team provide their advice for SEO press release publications.

media-release-case-study-green-living-blogAdditionally, it is worth noting that all publication formats in the Green Living Blog magazine provide an SEO boost through a backlink, which search engines use to rank a website and evaluate its authority. Building backlinks helps to build trust and credibility and I discuss this with Fernando in more detail in this video:

To get your submission approved it should follow the magazine and search engine guidelines to ensure optimal performance. The team review all guest contributions and is selective, but they share the editorial feedback that will help to make the publication as effective as possible.

They consult about the best keywords to use, the best ways to incorporate hyperlinks and references as well as media materials. Alternatively, one can make use of their content writing or review services.

If you feel that this magazine would be a good place for you to share your insights, news or innovations then get in touch with me at info@manuelawillbold.com and I’ll be happy to offer my assistance with a possible feature.

Follow me on YouTube and my socials where I regularly share marketing and SEO insights to stay in the loop.

How effective are Guest & PR Publications – a Case Study Analysis of London Business News

How effective are Guest & PR Publications – a Case Study Analysis of London Business News

Many more people are enquiring about getting published in the London Business News Magazine hence why I had a deeper look into case studies I have analysed as the digital marketer and SEO strategist at ClickDo and the editor-in-chief at this magazine.

I want to start by highlighting that the magazine has recently reached 15,000 visitors in a month, meaning it gets over 500 visitors daily who spend an average time of 4 minutes on the site.

clicky

For people looking to get published or featured on London Business News or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. With nearly 30k actions and a solid on-page time spend the chances of achieving clicks and conversions with guest blogging here are increasing, besides the obvious SEO benefits.

The London Business News magazine offers different forms of publications as a media platform, and I had a closer look at the performance of these different formats in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change.

The magazine publishes content covering categories like business, technology, property, and hospitality as well as directory posts and listicles which feature top-rated businesses.

It invites anyone looking to share expert advice, business insights, tips, and hacks to get featured, so there is an opportunity for all types of businesses as well as experts and authors to get guest content live. But what do you get out of a guest or PR publication on this site?

I summarise my findings in this clip:

Let’s start by looking at the most common and affordable format – the guest post.

Guest Post Case Study: How to overcome Jet Lag when travelling from London to New York

how-to-overcome-jet-lag-when-traveling-from-london-to-new-york

https://www.londonbusinessnews.com/overcome-jet-lag-traveling-from-london-to-new-york/

Editorial articles and guest posts go up regularly on this news site.

This specific article has been performing very well as a guest post (the editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with over 1k clicks and nearly 19k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example.

guest-post-case-study

This post has been ranking successfully because it covers popular related keywords such as “how to overcome jet lag” or “travel from London to New York”, which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines in terms of the images and article metadata. I have created an SEO copywriting course at the SeekaHost University where I share more about SEO content optimization and on my personal blog I reveal how to create an article that Google will send many readers to.

Interview Case Study: Entrepreneur Interview with Nevine Country, Playdate App Founder

entrepreneur-interview-with-nevine-coutry-founder-of-single-parent-dating-app-playdate

https://www.londonbusinessnews.com/entrepreneur-interview-with-founder-of-playdate-dating-app/

Moving on to another popular publication format, here is an interview case study. You will see a section called Business Spotlight when you come to the London Business News website and that’s where interviews, opinion pieces, entrepreneur stories and event coverage are featured.

The advantages of such a publication format become clear upon seeing the statistics, especially if it is linked with a brand launch or another significant business announcement.

As you can see in the screenshot below this interview ranks on Google for keywords such as the entrepreneur’s name, the brand name as well as other related search terms such as “single parent dating app”.

interview-case-study

This helps with introducing a brand to the market in connection with a personal story while being found for search terms that would establish a brand that is not yet established and searched for. It also benefits the entrepreneur by building their personal brand alongside their business brand. For a founder, an interview offers the opportunity to publicly back the brand, product, or service and showcase the personal journey and motivation.

For the interview to be this effective the Q&As need to be SEO optimised based on the focus and USP, which must be incorporated strategically for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and I offer further guidance on how to build a Google Knowledge Panel for anyone attempting this.

I have been the interviewer and interviewee, which helps me with analysing and advising on this PR format better. Check out this video, where I was interviewed about the LBN magazine:

Social Media Case Study: Gaining additional Exposure through Network Shares for BVS Mortgages Interview

Social media shares add an additional exposure factor to a publication. The LBN magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows.

Through related hashtags and tags, social signals boost the brand and entrepreneur and if they already have a solid network, their connections might also share their interview, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every interviewee should ensure that they utilise their social media channels as well for any publication related to them and their brand.

social-media-interview-case-study

Entrepreneur Story Case Study: British Entrepreneur Lucy Rout’s Tabuu Pill Cases

british-entrepreneur-lucy-rout-tabuu-pill-cases-1

https://www.londonbusinessnews.com/tabuu-pill-case-journey-from-dragons-den/

Entrepreneur stories with a unique angle are another speciality at the LBN magazine. This format helps the entrepreneur and their business to be referenced effectively on the Internet. Readers are intrigued by the human story behind a business and the entrepreneur story provides an insight into the background of a business and the motivation as well as the people involved from a storyteller’s view.

As you can see in the data below this entrepreneur story has received over 3000 impressions on Google alone over the last 3 months and ranks for several keywords including the entrepreneur’s name, the brand name and related search terms which helps to introduce the brand to people that might have never come across it.

The entrepreneur themselves can share this story about them and their business as a testament to their work. Success stories intrigue many looking for inspiration in the business world hence why this format provides a great boost in terms of marketing and SEO.

entrepreneur-story-case-study

Media Release Case Study: Wellbeing App Shoorah Partners with Seedrs

wellbeing-app-shoorah-launched-by-ferne-mccann-and-lorri-haines-partners-with-seedrs-to-raise-£250000

https://www.londonbusinessnews.com/wellbeing-app-shoorah-co-founders-ferne-mccann-and-lorri-haines-partner-with-seedrs/

Press release publications which are called media release publications are another format that’s been popular. This particular case study shows how a tailored and keyword-optimised release can achieve significant results, especially shortly after publication which matters for more time-sensitive publication formats such as this.

The below statistics show that the media release immediately ranked on Google and within the first week received over 2000 views. It continues to rank for search terms such as “shoorah app”, the founder’s name and other related search terms helping the brand to be referenced more widely, providing it with more exposure and credibility.

Additional media were included to boost engagement with the release, but this can also lead to gaining more followers on referenced channels. Everyone submitting press releases is encouraged to make them more unique and engaging to achieve better results and the team provide their advice for SEO press release publications.

media-release-case-study

Additionally, it is worth noting that all publication formats in the London Business News magazine provide an SEO boost through a backlink, which search engines use to rank a website and evaluate its authority. Building backlinks helps to build trust and credibility and I discuss this with the top ClickDo SEO consultant Fernando in more detail in this video:

To get your submission approved it should follow the magazine and search engine guidelines to ensure optimal performance. The team review all guest contributions and is selective, but they share the editorial feedback that will help to make the publication as effective as possible.

They consult about the best keywords to use, the best ways to incorporate hyperlinks and references as well as media materials. Alternatively, one can make use of their content writing or review services.

If you feel that this magazine would be a good place for you to share your insights, news or innovations then get in touch with me at info@manuelawillbold.com and I’ll be happy to offer my assistance with a possible guest feature here or on other suitable publications.

Follow me on YouTube and my socials where I regularly share marketing and SEO insights as in this video:

7 Content Writing Services to Offer for SEO Marketing

7 Content Writing Services to Offer for SEO Marketing

Content Writing has undergone significant change in recent years.

Technology has undoubtedly given content writing and content creation a significant platform and content consumption is at a peak today.

According to various sources gathered on Bing and Google search, in 2022, every minute on the internet, users sent 231 million emails, streamed one million hours of video, shared 1.7 million pieces of content on Facebook, and spent 90.2 million dollars on cryptocurrency.

It is very clear that content and data are the new gold in the digital era and content creators need to know about the various types of content writing services they can offer to their market to remain relevant in a time where Artificial Intelligence can deliver a lot of content, including written and visual content.

I will therefore walk you through different types of content writing services for SEO marketing and how each of these services can be tailored to remain in demand and effective for clients, websites, and marketing campaigns.

The Top 7 Content Writing Services Content Writers can offer

1. Copywriting Services

copywriting-services-for-seo-marketing

Copywriting service is a professional service that provides high-quality content for various purposes, such as websites, blogs, social media, newsletters, ads, brochures, and more.

Usually, this entails providing relevant written material according to the requirements of clients for the web, advertisements, or other forms of communication and marketing.

The art and science of writing to convince, influence, and motivate people to perform the desired action is what copywriting is all about. It covers various specialties, including editorial, advertising, public relations, direct marketing, and social media.

A copywriting service can help a business communicate its message or mission effectively, persuade its audience to take action and boost brand awareness and credibility.

The copywriting services I offer, for example, range from creating brand-new content for web pages to improving content for search engines and marketing purposes, taking target keywords into account in combination with project briefs. I train our skilled assistant writers to provide unique, SEO-friendly content to take a client’s digital marketing and SEO strategy to the next level.

You can learn more about what I offer here:

 

Digital PR & Press Coverage Services

A professional copywriting service can therefore save clients time and money by taking care of the research, writing, editing, proofreading, and SEO optimization of their content.

2. Blog Content Writing Services

blog-content-writing-services-for-seo-marketing

A blog content writing service is a type of service that provides high-quality and engaging content for blogs as the name suggests.

Blog content writing services can help blog owners scale their blog content to attract more visitors, increase conversions, and establish their authority in their niche.

Blog content writing services typically offer different packages and options for different needs and budgets, and they should tailor the content to their client’s requirements and unique voice.

Some of the benefits a blog content writing service should offer are:

– Saving time and energy:

Blog owners can focus on other aspects of their business while the service handles content creation and editing.

– Delivering professional and SEO-friendly content:

Blog content writing services offer experienced and skilled writers who know how to write for different audiences and optimize content for search engines using various SEO tools.

– Boosting credibility and reputation:

Blog content writing services can help blog owners to showcase their expertise and knowledge in their field and build trust with their readers.

– Increasing engagement and loyalty:

Blog content writing services can create content that is relevant, informative, and entertaining for the readers, encouraging them to interact and return for more.

Blog writing aims to build relationships with readers and open doors for customer interaction. In general, it can be a successful strategy for companies to expand their online visibility and connect with their target market through targeted posts.

Businesses can create a strong online presence with SEO blog writing services in particular. Professional blog writing services help brands establish themselves as thought leaders in their industry, improve their search engine performance and visibility and generate leads and sales.

Expert writers will collaborate closely with clients to understand their business and target market before producing high-quality blog content, consistent with their objectives and marketing strategy.

3. Web Content Writing Services

web-content-writing-services-for-seo-marketing

Web content writing involves writing for different websites to demonstrate their services or products to a target audience. Today, every company, large or small, competes with one another online to sell its products or services. The website should feature tailored and targeted content that simplifies its offerings and assists businesses in grabbing a larger number of potential buyers and eventually increasing sales with effective and converting Calls To Action (CTAs).

The content must be creatively written to draw in potential customers and follow the best SEO strategies to gain visibility where needed. Website content can be extremely versatile ranging from home page content to policy content and service or product page content.

Now more than ever web content writers need to understand the importance of engaging, high-quality web content for websites that are viewed on various devices. That’s why they should provide expert web content writing to help their clients attract and retain website visitors, enhance conversions, and leads, and establish credibility with their audience.

Additionally, web content writing services can be crucial in supporting key (sales) landing pages or service pages for particular marketing campaigns and the copy must be highly effective and converting, which requires skilled and experienced experts who have created such web content successfully in the past, which they ideally showcase in their portfolio.

4. Social Media Writing Services

social-media-writing-services-for-seo-marketing

One of the most effective ways to spread the word about services, products, and a brand is through social media. Additionally, it can be a fantastic way to drive traffic to websites, landing pages, and marketing campaigns.

However, often social media campaigns don’t achieve a high number of likes or shares and lack engagement. So, the copy in combination with the right hashtags and tags as well as visuals is key to achieving good results. This is the effectiveness of social media marketing done right: it can attract a far larger audience with targeted copy and management of the content.

Professionally designed social media posts using unique ideas can fire up a business presence on social networking sites. Creative content developed by experts for innovative social media posts can turn any marketing campaign around and impact SEO by driving more organic traffic via social media accounts to specific pages or posts. Talented social media content writers work within a client’s budget to create engaging social media content for their business and offer to manage this via social media management tools for example.

5. SEO Press Release Writing Services

press-release-writing-services-for-seo-marketing

If your business operates in the digital marketing and SEO industry, you must know what a press release is and how it can benefit your brand. Press releases are created to inform consumers of new updates and developments in a particular business or industry. Whenever a brand expands its business, signs new mergers, launches new products in the market, organises events, or opts for a marketing deal, press releases can be used for making announcements.

A press release has seen many changes, yet some brands still utilise them for their original purposes. Press releases are a component of branding and sales campaigns in modern digital media. As a result, the material should be focused on sales and marketing written for a small, medium, or large organisation. It should also engage readers on digital devices to increase the chances of triggering clicks to referenced websites or channels.

With the help of media release writing services, a client can collaborate with experienced press release writers who will optimise it for SEO. This is also called an SEO press release writing service. SEO press release writing services should include crafting or editing a press release and optimising it for search engines and the specific platforms or publications it is intended for. The traditional formatting of a press release should be considered, but primarily the release should be engaging, containing core keywords, quotations from spokespersons, and media like images, videos, or posts. This will boost brand recognition and attract potential clients to a business and have a positive ROI for the client.

Discover more about this content format here:

 

SEO Press Releases aka Media Releases vs. Traditional Press Releases – What’s the Best PR Format?

6. SEO Content Writing Services

content-writing-services-for-seo-marketing

Article content writing has been around since the first periodicals, newspapers, and magazines were published. However, it now covers a significant portion of the internet too.

This is where SEO content writing services come in. The writer offers to optimise content for search engines by researching and including relevant and effective keywords, using SEO strategies. The writing is mostly based on the keyword focus, but it must be effective to keep the reader interested and encourage them to engage with the content. The main goal for such content is to be ranked well on search engines to achieve more views and clicks.

SEO content writing services can benefit businesses and brands that produce all types of articles ranging from in-depth guides to list posts. Creating unique content that can boost a business’ SEO strategy to help them rank for long-tail, informative phrases, and keywords in top SERPs is a skill that many companies pay well for as it can generate a higher ROI.

7. Guest Post Writing Services

guest-post-writing-services-for-seo-marketing

Guest posting is a beneficial strategy for brands trying to grow their reach, attract more potential clients and build their reputation. Businesses can enhance brand visibility and reach a larger audience by publishing content on reputable websites, magazines, and blogs in their niche or industry.

Guest post writing therefore requires some understanding and consideration of SEO and link building as writers should include backlinks to a target website strategically, following the requirements of the publisher. Done right, guest posts can boost a website’s search engine rankings, and increase traffic and brand awareness. This can ultimately lead to increased revenue and sales for the business.

Guest post-writing services should offer article writing that caters to the target audience on various platforms to get effective guest contributions published in reputable publications. A guest post should provide valuable information and insights for selected audiences to establish the business as experts. It should help brands to showcase their expertise and knowledge, which can boost credibility and trust with potential consumers.

Additionally, it should lead to the content and brands mentioned in it becoming household names in targeted niches that are being referenced by various sources on the internet.

Discover more about effective guest post writing and strategy here:

 

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

Final thoughts

Content writing services are crucial for SEO and digital marketing as most businesses have an online presence today. Many content types can be created for a brand to establish a stronger reputation, drive more traffic and engagement, and establish a name in the market. Many businesses will choose to outsource the listed types of content writing as they can be time-consuming and often require specialist writing and SEO skills.

A content writer should therefore be able to offer a variety of content writing services such as the ones listed, which can achieve higher rates of pay through further specification and exclusivity. Every content writer can learn SEO, link building, and marketing skills through online courses such as those offered at SeekaHost University, which will help them stand out among other content writers and target high-profile businesses with specific requirements.

SEO Toolbox For Content Writers – Top SEO Tools & Features

SEO Toolbox For Content Writers – Top SEO Tools & Features

Having a set of efficient SEO tools at hand as a blogger and copywriter can help you get better results and higher rankings, not only for your website but also for those of your clients.

In my course “How to create SEO-friendly content” I cover and share some of the SEO tools I use, including how I use them in order to strategically add relevant keywords that I have researched. You can also watch how Fernando and I find the best keywords to embed in an article so it ranks quickly and effectively:

 

In this article, I want to help you identify an SEO tool that will work for you. Try a search for an online tool that can help you perform search engine optimization. You’ll find too many to count, literally. Don’t let the overload of choices weigh you down.

I’ve done the hard yards and can save you hundreds of hours of search, trial, and frustration.

The first step I took was to make a list of the functions that I need my SEO tools to perform. After that, I went on to choose the tools for my SEO toolbox as I already had a clear idea of what kinds of SEO tools and features I wanted.

Checking Your SEO Needs

Be it a professional website, a blog, or an e-commerce site, there are some basic functions that the tools in your SEO toolbox must be able to perform. These include:

  • Analyze the performance and functionality status of your website.
  • Ensure that content is optimized for better web visibility
  • Compare the site performance with competing sites.
  • Track visibility on social media and platforms to monitor the web traffic.
  • Check backlinks and plan link building.

My SEO Toolbox – What’s in it?

You don’t need complex and time-consuming software. Simple and small tools can easily perform SEO as well as their complex and often expensive counterparts.

Have a look at what I’ve included in my SEO toolbox. The listed SEO tools allow me to perform required optimization whenever I need to, without burning a hole in my pocket.

Because if you’re just starting out as content or copywriter for the web, you won’t be in a position to pay for expensive tools yet. But you still want to create content that is popular on search engines like Google.

So the below SEO tools may not be completely free, but some offer certain features for free or they are at the lower end of the scale and many offer free trials to test them as well.

SEO Site Checkup

You can choose from more than a dozen free tests on SEO Site Checkup to check your site’s current performance metrics. Use this to analyze your shortcomings.

A few of the free tests include:

  • Google Search Results Preview Test – To see how your page appears in Google Searches.
  • Most Common Keywords Test – To see keywords and topics that crawlers associate with your page.
  • Competitor Domain Test – To check what sites are your competitors and research terms they’re ranking for.
  • Social Media Test – To check whether your site connects to social media platforms.

After analyzing your site’s problem areas with these tests, think about how you can improve them. Make a strategic plan for certain pages or posts to achieve higher ranks.

Google Trends

Google Trends is a very handy tool that enables you to create better and more relevant content. By analyzing the popularity of a topic over the months, it provides crucial insight on whether your chosen topic is a relevant one or if it’s no longer interesting to your target audience.

Use this tool to avoid wasting your time covering topics that your potential readers don’t care about. Analyze seasonal fluctuations in topic popularities to make sure you provide the right content at the right time of the year, especially if your website/blog focuses on trends.

WooRank

This tool provides a comprehensive website analysis and SEO audit, as well as suggestions for improvement. You can use it to check your site’s performance, usability, mobile-friendliness, social media presence, and more. WooRank also offers a Chrome extension that lets you analyze any webpage with one click.

CanIRank

If you want an answer to the question: “Can I rank for this keyword?” then this tool helps you by analyzing your site’s strengths and weaknesses, as well as the competition level and opportunities for each keyword. You can also get actionable recommendations on how to improve your ranking potential and target the right keywords for your niche with CanIRank.

Screaming Frog

As a desktop-based website crawler that scans your site for SEO issues, such as broken links, duplicate content, missing tags, redirects, and more Screaming Frog is quite powerful. You can use it to audit your site’s SEO health, identify errors and warnings, and export reports for further analysis, which comes in handy when pages have been deindexed for example.

Answer The Public

This tool analyses and provides you with the most trending searches from a list of Google’s auto prompt suggestions. It is very useful as it provides you with the latest topics and queries from web users.

ATP allows you to explore an untapped mine of content ideas. You can use these topics for content creation on your website to increase website popularity and improve your site rankings. By identifying your target audience and their interests, you can narrow down titles for your posts containing relevant and popular search terms. The free version allows up to two searches a day. It is part of Neil Patel’s UberSuggest, which is also listed here and you can probably combine both for different purposes.

UberSuggest

Ubersuggest is a complete package tool that analyses your competitor’s SEO strategies for content and digital marketing so that you can utilize them for your website.

Created by the ultimate SEO guru, Neil Patel, this tool’s many features include domain overview of competitors, top SEO pages reports, and backlink data analysis. Use the knowledge to know what is trending in your target market and to improve upon your competition’s strategies and get better search visibility. Not all features are free to test it and if you really like it, you can choose a plan.

BuzzSumo

One of the highest-rated SEO tools on the market, BuzzSumo allows you to analyze content popularity and keyword performance on social media platforms like Facebook, Twitter, Pinterest, and Reddit.

You can track comments and trends to produce relevant content. It also allows identification of trending social media influencers so that you can advertise and popularise content by partnering with them. Many use commenting on blog posts or social media posts as ways to gain exposure for their web presence. Amongst bloggers, it is also common practice to exchange articles or publish guest articles to gain more traffic and grow the backlinking profile.

Google Analytics

I mainly use this tool to analyse Google data and as a website owner, you will have free access to Google Analytics once your website is submitted and indexed. I also use it via the seekahost.app to check all my blogs hosted there and their analytics.

It’s a very comprehensive SEO tool that lets you find out many insights into your website performance such as daily, weekly and monthly traffic, top-performing pages and posts, where your traffic comes from, how it varies and fluctuates, and much more.

It’s not necessarily ideal for keyword research, but it can provide great insights into how your written content performs. By comparing different time periods, you can see how the traffic changes when you optimize a page or post or how your visitor is led to other pages and posts through your internal links in the content. I find its use very easy and straight-forward compared to other SEO tools and the data is very accurate and detailed. However, it only covers Google searches, not other search engines like Bing.

AIO SEO

This tool is a WordPress plugin that helps you optimize your site for search engines, so it can only be used by WordPress webmasters via the backend. I use it for all my blog posts and so do all of the SeekaHost and ClickDo teams hence why we have created a tutorial and a whole AIO SEO course:

Some of the features of AIO SEO include:
– Smart XML sitemaps that automatically update and submit to Google and other search engines.
– Social media integration that lets you control how your content looks when shared on Facebook, Twitter, Pinterest, etc.
– SEO monitoring and optimisation for your content and meta data.
– WooCommerce SEO that optimizes your online store and products for better conversions and sales.

Start Building Your SEO Toolbox

Now that you’ve seen what my toolbox looks like, why don’t you get on with putting together your toolbox with the SEO tools that suit your needs best?

Remember, first prioritize the functionalities you need and the budget you have available. Then, test the SEO tools I have introduced here to find out which works best for your requirements. You can obviously research more tools, and I have compared a few link analysis tools as well, to make your SEO content writing journey as successful as possible. And if you’re trying to land your first content writing jobs, check out my previous article about copywriter job platforms.

Feel free to contact me with regards to my SEO copywriting course or any other questions you may have about this topic via manuela@clickdo.co.uk or the contact form here.

The 6 Best Link Analysis Software Tools for SEO Ranked by Ratings & Pricing

The 6 Best Link Analysis Software Tools for SEO Ranked by Ratings & Pricing

As a content writer, blogger, or marketer you will understand the importance of SEO tools and link analysis for any web presence. If you are new to this subject, then read on.

What is a link analysis?

benefits-of-guest-blogging-for-link-buidling

Link analysis helps you understand how your website is referenced on other sites on the web or to check that links you have built in the past are still active.

This is especially important for guest posting as you would have invested time and effort into writing the guest content published on a website and you would want to ensure that the link in your content remains active.

Link building and link analysis are therefore key elements of improving your link profile and boosting your search engine rankings and traffic to make your website and brand stand out and convert.

What is link analysis software?

Link analysis software can help you with tasks like finding link opportunities for potential guest posting or link-building collaborations, monitoring your backlinks, analysing your competitors’ link strategies, and identifying and removing toxic links.

However, there are many link analysis tools available with different features, ratings, and prices and before you pick one, it is recommended that you compare the top-rated options first to ensure you find the solution that delivers what you need at the best rate.

Below I compare six of the top-rated link analysis software tools for SEO writers and marketers based on their features, reviews, and pricing, which I researched with the help of the Bing AI answer engine tool.

I also share tips on how to use them effectively based on information I have researched on the web about these tools. I have only used Ahrefs and SEMrush myself and have added my personal opinion here.

I suggest you narrow down a selection suitable for your purposes and try to use a free test trial version first before committing to a subscription.

1. Ahrefs


Ahrefs is one of the most popular SEO tools in the market, whose quality of data presentation and filtering offers valuable support. It has a comprehensive link analysis feature that lets you:

  • Explore any website’s backlinks and see their metrics, such as domain rating, URL rating, referring domains, organic traffic, etc.
  • Discover new link opportunities using various methods, such as content explorer, broken link checker, link intersect, etc.
  • Monitor your backlinks and get notified of any changes or issues.
  • Audit your backlink profile and identify low-quality or spammy links that can hurt your rankings.
  • Export and download your backlink data in various formats.

Ahrefs has a huge backlink index of over 16 trillion links and 295 billion pages. It also has other useful features for keyword research, content analysis, rank tracking, site audit, and more.

I mainly use Ahrefs to search for easy-to-rank keywords for my content, website metrics, and content performing well and to track and check do-follow and no-follow link placements. It is certainly a comprehensive tool, which costs a fair amount, but used right, provides a good ROI.

Ahrefs has four pricing plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month). You can also get a 7-day trial for $7.

Ahrefs has a 4.6/5 rating on Capterra based on 238 reviews. Users praise its data quality, functionality, user interface, and customer service.

2. SEMrush

A multifunctional tool that offers a wide range of SEO features, including:

  • Backlink analysis tool that helps you evaluate the quality and quantity of your links,
  • Comparisons of your link profile with your competitors,
  • Searches of new link prospects,
  • Keyword research,
  • Rank tracking,
  • Site audits,
  • Content marketing.

I mainly use SEMrush to filter keywords with low keyword difficulty, search for website metrics, compare competitor websites, and track and check link building. Its interface is not as easy to use as Ahref’s in my view, but it offers many functions that are useful for link analysis and SEO content writing.

SEMrush has a 4.6 out of 5 rating on Capterra based on 1,216 reviews and costs $119.95 per month for the Pro plan.

3. Ubersuggest


Ubersuggest is the brainchild of SEO guru Neil Patel and a free SEO tool that offers a simple but effective link analysis feature.

It allows you to:

  • See any website’s backlinks and their metrics, such as domain score, page score, anchor text, etc.
  • Filter the backlinks by type (do-follow or no-follow), platform (blogs, forums, etc.), or date (new or lost).
  • Find new link opportunities by analysing your competitors’ backlinks.
  • Export your backlink data in CSV format.

Ubersuggest also has other features for keyword research, content ideas, site audit, rank tracking, and more.

It is free to use for up to three searches per day. You can also upgrade to Ubersuggest Pro ($29/month) or Ubersuggest Enterprise/Agency ($49/month) for more features and unlimited searches.

Ubersuggest has a 4.5/5 rating on Capterra based on 108 reviews. Users appreciate its simplicity, functionality, value for money, and customer support.

4. Link Explorer by Moz


Link Explorer by Moz is a powerful link analysis tool that helps you understand and improve your link profile.

It enables you to:

  • Access the Moz Link Index, which contains over 40 trillion links and 7 trillion pages.
  • See any website’s backlinks and their metrics, such as domain authority
  • Research the link profile of any domain,
  • Discover new link opportunities,
  • Monitor your own link performance,
  • Keyword research,
  • Rank tracking,
  • Content analysis.

Moz Pro has a 4.4 out of 5 rating on Capterra based on 534 reviews and costs $99 per month for the Standard plan. This highlights its loyal user base with significantly more reviews than most of the other tools receive.

5. Majestic


A specialized tool that focuses on link analysis and provides a wealth of data and insights on the link profile of any website.

Majestic offers:

  • a huge index of links,
  • a variety of metrics and reports,
  • a browser extension that allows you to quickly check the link status of any page.
  • metrics such as Trust Flow and Citation Flow that indicate the trustworthiness and popularity of links.
  • a feature called Link Context that shows the surrounding text and images of links.

Majestic has a 4.3 out of 5 rating on Capterra based on 81 reviews and costs $49.99 per month for the Lite plan.

6. LinkResearchTools


A powerful tool that combines data from various sources and applies advanced algorithms to provide a comprehensive and accurate link analysis.

LinkResearchTools helps you:

  • identify and remove toxic links,
  • recover from Google penalties,
  • monitor your link profile,
  • find new link opportunities.

LinkResearchTools has a 4.2 out of 5 rating on Capterra based on 18 reviews and costs $179 per month for the Superhero plan.

Hopefully, this comparison will help you get started with your link analysis to boost your SEO efforts with your content writing and publishing. It is also important for digital PR and marketing to check where a brand or website is referenced perhaps without knowing or to keep an eye on the competition.

You could simply get started with SEO via your WordPress website by using the AIO SEO Plugin, which I also use for all my content published on my blogs. It helps you with adding internal and external links and managing the indexation of your content. You can take our free AIO SEO Plugin course to understand it better and boost your SEO already.

However, you may use it, and be sure to gain experience using such tools, if you want to keep track of your online content and its performance. And if you do not have time for such monitoring activities, our SEO, marketing, and branding experts at ClickDo can always lend a helping hand.

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

Want to know the one word that makes humans powerful? It’s – networking.

Guest blogging is as close as it comes to networking online for copywriters and digital marketers and at ClickDo Ltd. we use it constantly to grow our blogs and websites and rank them higher on search engines.

However, it’s not easy to get your guest content published on reputed platforms and often people write poor copy, stick a backlink in and think that’s off-page SEO done and dusted to boost their domain authority and search engine ranks.

But it’s not just about the link building here, it’s also about being strategic with your guest content and applying proven SEO copywriting techniques effectively.

What is the Power of Guest Blogging?

If you manage to land a guest post on a high-profile website or even established magazine or newspaper, it can truly give your author profile and website a massive boost on search engines. See some examples of guest posts I have curated that increased our ranks here:

Edu Gorilla Magazine: Top 7 Ways to be in control of your kids online safety

Careers Help Magazine: Why Choose a Career Path with Digital Skills?

Entrepreneur.com Magazine: 5 Strategies to Build an Online Portfolio for Business Performance Success

Many of these guest posts along with infographic submissions have enabled me to rank this blog, manuelawillbold.com as well as other websites and blogs, like the UK Education Blog, in top positions on search engines like Google (snapshot was taken 04/10/20):There are two types of guest bloggers

But guest posts and press releases or success stories have other benefits too apart from influencing a website’s SEO.

They can also drive direct traffic to your website you have interlinked or mentioned in your post, which enables you to reach a wider readership you may not get exposed to otherwise. See how on the day that the Digital Entrepreneurship Story I wrote and submitted to Home Business Magazine, which has over 100k monthly traffic worldwide, drove double the amount of visitors and tripled my pageviews I normally get to my blog (screenshot from my SeekaHost App Hosting Control Panel):

seekahost-app-tracking-site-overview-MW-blog-traffic-february-to-april

You can clearly see the impact in this example.

Another aspect I want to mention is that through guest blogging you increase the chances of other bloggers or writers referencing you as well as they may come across your information more frequently or from sources they refer to more often. My article about Geography Apps was mentioned in a list post on this website for example, without me asking for it:https://bestappsfinder.com/best-geography-app.

So, if you create high-value content that is SEO optimised and share it across the web, you will certainly see the rewards as people find it on search engines and reference it.

How to go about successful Guest Blogging & SEO Copywriting?

How do I get my guest posts published? Read on and you’ll find out.

There are two types of guest bloggers:

  1. those who aimlessly use the same pitch for every blog offering guest posts, and
  2. those who send out a personalized pitch depending on the blog.

Don’t be the former.

Doing your research first is key. As you can see in my examples above, I check out relevant guest posting sites first via SEO analytics tools to find out their domain authority (DA), domain rating (DR) and their monthly traffic worldwide or country-specifically, depending on what my goal is for the guest post.

To see an impact, I would recommend going for sites with a DA of at least 20+, ideally between 30-60, where you may get free publications. For sites with higher DA’s you will likely have to pay a publication fee, but it can be a worthy investment, if you get the content, the link placements and the media materials right.

Once you get the approval for your email guest post pitch (tip: make it short and sweet and relevant for the guest posting site’s audience), you should follow their editorial guidelines and craft your article carefully. Check out this ClickDo guide on all the secrets for a successful outreach campaign:

How to Create A Perfect Pitch & Test Your Guest Post or Press Release Outreach Campaigns?

Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these SEO copywriting techniques compiled to put you in the running with the rest of the successful bloggers.

If you consider these, you should be able to get your guest posts published with the ultimate SEO advantages.

1. Understand the Blog’s Unique Voice

Understand the blog's unique voiceYou would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you.

Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point.

Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog.

Give them what they resonate with and try to find the person in charge and email them directly with a concise pitch that is relevant for them.

2. Submission Guidelines are your Cheat Sheet

Submission guidelines are your cheat sheetIf you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference.

Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog.

Ensure your writing reflects every guideline listed by the blog and when placing your backlinks, be considerate and strategic according to your blogging link building strategy. Most publications ask to avoid so called “link stuffing” and will only allow maybe 2-3 links, which should be relevant for what you cover. You should also research your anchor text (the text you use to add your hyperlink), which should contain relevant keywords you want to rank the page or article you interlink with for. Otherwise you are wasting this opportunity especially with regards to SEO.

See one example here from the Career Path article mentioned earlier:

link-building-with-guest-blogging-examples

The link circled in green is a reference link so readers can check the study mentioned, the highlighted link in yellow is a relevant ClickDo article with a similar title and the link circled in red is a backlink to this page on the UK Education Blog that I want to rank higher on search engines: https://education.clickdo.co.uk/work-online-in-education/. The backlinks you add need to provide value and should provide additional information.

3. Write for the Blog’s Readership

Write for the blog's readershipThis is one of the most important points, so pay close attention.

The blog you hope to guest post for will have a specific audience and catering to them must be your priority. Most guest post guidelines insist you must write for your readers first but if your writing fails to intrigue the main readership then your effort will circle down the drain.

It is wise to remember that a guest post is first read by the blog’s viewers, so mould your writing to appeal not just to your readers but the blog’s as well. Bear in mind that they do not know you nor your expertise and showcase this in your guest article in a way that will be of interest to them.

If you get them hooked, they are more likely to check out your website and follow you on social media for example.

4. A List Blog gets the most Attention

Readers are only after quick information that they can skim through without delving too much into the details. This is why list posts are a real money maker in the blogging industry. If you need a better idea of how list posts work, give Listverse a read.

Your secret to SEO copywriting success is in the form of short sentences with valid information in bullet points, using relevant keywords repeatedly, but in different ways. This is what makes most readers stick around until the end of the blog. If you’ve paid attention to the first three techniques, then curating a list post will not only be easy but also help you stand out from the rest.

At ClickDo we also use list posts successfully on the blogs I manage or as guest post submissions as you can see here:

Top 20 Co-Living Places in London for great Networking

Top 35 Canary Wharf Restaurants: Best Places to Eat & Drink After Work

27 Best Eco-friendly Products And Gifts In The UK In 2022

Such posts are more likely to achieve higher ranks on search engines as they cover many keywords in a very structured manner. They will also attract more enquiries to have a mention added in them from businesses or agencies. Because if the post is like a review and ranks well in SERPs that will benefit them, they may offer you a guest post or mention on their site in return.

5. Quality and Quantity go hand in hand

Quality and Quantity go hand in handYou may have noticed websites stressing on the need for quantity when it comes to guest posting but the quality is what will ensure their shelf life.

Guest posting is known to be the best way of gaining viewers and your motto should be quality with quantity. To begin with quality, you must strike a balance between what you want to talk about and what your viewers want to learn.

Once you manage to produce purely relevant content that gets a wide viewership you can move on to quantity. On average you should be able to put out a minimum of 2 to 3 posts every week with a word count of at least 800+. Writing strong pieces of content on a regular basis will help you stay on top of your game.

The more you write, the more you will be read but only if your content maintains a high standard.

6. Use an Article Closing Strategy

Use an Article Closing StrategyThe main agenda towards guest posting is to gain referral traffic and many rely on their bios for that which is a huge mistake. A marketing strategist Gregory Ciotti recognized ‘byline blindness’ as a common issue among readers of popular blogs.

The Internet is filled with guest posts which have led to readers overlooking who has written the blog. Even you must have read a dozen blogs without even noticing the name of the author.

The main danger here is that you might not get any traffic your way, making the guest post worthless. Ciotti formulated a 3-step article closing strategy to overcome this problem.

He advises three elements that you should include in your guest post namely:

  • closing subheadings

  • questioning the readers, and

  • using a call to action.

Your first step is closing subheadings, which means you need to make your conclusion obvious. This can be done by using phrases like ‘Now it’s your turn’ or ‘The ball is in your court’. The next thing is to interact with your readers and ask them questions related to your post. Your final step is to place a CTA (call of action) to ensure your readers make their way to your site.

All you have to do is keep at it, the more content you send out, the more views will come your way. If you’re a blogger in the education niche, then you can reach out to some selected education blogs accepting guest posts you can find here:

Top 15 Education and Student Blogs accepting your Guest Post

If you’re a student blogger or finance/frugal lifestyle blogger, check these blogs out for possible guest blogging gigs:

15 Top Student Finance Blogs in the UK

I want to help bloggers with their guest blogging and am in the process of building blogger communities where guest posts with valuable blogging tips or success stories can be shared:

The Bloggers Exchange Blog

Blogger Tipps und Tricks Blog

You can talk to me about guest blogging and online directory websites for setting up additional blogger profiles with links – I am more than happy to help any blogger out there and offer guest posting opportunities and advice.

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