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As a content writer, blogger, or marketer you will understand the importance of SEO tools and link analysis for any web presence. If you are new to this subject, then read on.

What is a link analysis?


Link analysis helps you understand how your website is referenced on other sites on the web or to check that links you have built in the past are still active.

This is especially important for guest posting as you would have invested time and effort into writing the guest content published on a website and you would want to ensure that the link in your content remains active.

Link building and link analysis are therefore key elements of improving your link profile and boosting your search engine rankings and traffic to make your website and brand stand out and convert.

What is link analysis software?

Link analysis software can help you with tasks like finding link opportunities for potential guest posting or link-building collaborations, monitoring your backlinks, analysing your competitors’ link strategies, and identifying and removing toxic links.

However, there are many link analysis tools available with different features, ratings, and prices and before you pick one, it is recommended that you compare the top-rated options first to ensure you find the solution that delivers what you need at the best rate.

Below I compare six of the top-rated link analysis software tools for SEO writers and marketers based on their features, reviews, and pricing, which I researched with the help of the Bing AI answer engine tool.

I also share tips on how to use them effectively based on information I have researched on the web about these tools. I have only used Ahrefs and SEMrush myself and have added my personal opinion here.

I suggest you narrow down a selection suitable for your purposes and try to use a free test trial version first before committing to a subscription.

1. Ahrefs

Ahrefs is one of the most popular SEO tools in the market, whose quality of data presentation and filtering offers valuable support. It has a comprehensive link analysis feature that lets you:

  • Explore any website’s backlinks and see their metrics, such as domain rating, URL rating, referring domains, organic traffic, etc.
  • Discover new link opportunities using various methods, such as content explorer, broken link checker, link intersect, etc.
  • Monitor your backlinks and get notified of any changes or issues.
  • Audit your backlink profile and identify low-quality or spammy links that can hurt your rankings.
  • Export and download your backlink data in various formats.

Ahrefs has a huge backlink index of over 16 trillion links and 295 billion pages. It also has other useful features for keyword research, content analysis, rank tracking, site audit, and more.

I mainly use Ahrefs to search for easy-to-rank keywords for my content, website metrics, and content performing well and to track and check do-follow and no-follow link placements. It is certainly a comprehensive tool, which costs a fair amount, but used right, provides a good ROI.

Ahrefs has four pricing plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month). You can also get a 7-day trial for $7.

Ahrefs has a 4.6/5 rating on Capterra based on 238 reviews. Users praise its data quality, functionality, user interface, and customer service.

2. SEMrush

A multifunctional tool that offers a wide range of SEO features, including:

  • Backlink analysis tool that helps you evaluate the quality and quantity of your links,
  • Comparisons of your link profile with your competitors,
  • Searches of new link prospects,
  • Keyword research,
  • Rank tracking,
  • Site audits,
  • Content marketing.

I mainly use SEMrush to filter keywords with low keyword difficulty, search for website metrics, compare competitor websites, and track and check link building. Its interface is not as easy to use as Ahref’s in my view, but it offers many functions that are useful for link analysis and SEO content writing.

SEMrush has a 4.6 out of 5 rating on Capterra based on 1,216 reviews and costs $119.95 per month for the Pro plan.

3. Ubersuggest

Ubersuggest is the brainchild of SEO guru Neil Patel and a free SEO tool that offers a simple but effective link analysis feature.

It allows you to:

  • See any website’s backlinks and their metrics, such as domain score, page score, anchor text, etc.
  • Filter the backlinks by type (do-follow or no-follow), platform (blogs, forums, etc.), or date (new or lost).
  • Find new link opportunities by analysing your competitors’ backlinks.
  • Export your backlink data in CSV format.

Ubersuggest also has other features for keyword research, content ideas, site audit, rank tracking, and more.

It is free to use for up to three searches per day. You can also upgrade to Ubersuggest Pro ($29/month) or Ubersuggest Enterprise/Agency ($49/month) for more features and unlimited searches.

Ubersuggest has a 4.5/5 rating on Capterra based on 108 reviews. Users appreciate its simplicity, functionality, value for money, and customer support.

4. Link Explorer by Moz

Link Explorer by Moz is a powerful link analysis tool that helps you understand and improve your link profile.

It enables you to:

  • Access the Moz Link Index, which contains over 40 trillion links and 7 trillion pages.
  • See any website’s backlinks and their metrics, such as domain authority
  • Research the link profile of any domain,
  • Discover new link opportunities,
  • Monitor your own link performance,
  • Keyword research,
  • Rank tracking,
  • Content analysis.

Moz Pro has a 4.4 out of 5 rating on Capterra based on 534 reviews and costs $99 per month for the Standard plan. This highlights its loyal user base with significantly more reviews than most of the other tools receive.

5. Majestic

A specialized tool that focuses on link analysis and provides a wealth of data and insights on the link profile of any website.

Majestic offers:

  • a huge index of links,
  • a variety of metrics and reports,
  • a browser extension that allows you to quickly check the link status of any page.
  • metrics such as Trust Flow and Citation Flow that indicate the trustworthiness and popularity of links.
  • a feature called Link Context that shows the surrounding text and images of links.

Majestic has a 4.3 out of 5 rating on Capterra based on 81 reviews and costs $49.99 per month for the Lite plan.

6. LinkResearchTools

A powerful tool that combines data from various sources and applies advanced algorithms to provide a comprehensive and accurate link analysis.

LinkResearchTools helps you:

  • identify and remove toxic links,
  • recover from Google penalties,
  • monitor your link profile,
  • find new link opportunities.

LinkResearchTools has a 4.2 out of 5 rating on Capterra based on 18 reviews and costs $179 per month for the Superhero plan.

Hopefully, this comparison will help you get started with your link analysis to boost your SEO efforts with your content writing and publishing. It is also important for digital PR and marketing to check where a brand or website is referenced perhaps without knowing or to keep an eye on the competition.

You could simply get started with SEO via your WordPress website by using the AIO SEO Plugin, which I also use for all my content published on my blogs. It helps you with adding internal and external links and managing the indexation of your content. You can take our free AIO SEO Plugin course to understand it better and boost your SEO already.

However, you may use it, and be sure to gain experience using such tools, if you want to keep track of your online content and its performance. And if you do not have time for such monitoring activities, our SEO, marketing, and branding experts at ClickDo can always lend a helping hand.

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