Successful Writing Techniques to Use For Guest Posts On Popular Blogs

Successful Writing Techniques to Use For Guest Posts On Popular Blogs

Successful Writing Techniques

Want to know the one word that makes humans powerful? It’s – networking.

Guest blogging is as close as it comes to networking online for copywriters and at ClickDo Ltd. we use it constantly to grow our blogs and websites.

If you manage to land a guest post on a high-profile website, it can truly give your author profile and website a massive boost on search engines. See some of my example guest posts that increased our ranks here:

https://edugorilla.com/the-top-7-ways-to-be-in-control-of-your-kids-online-safety/

How The UK Government Should Nominate The Winner Of The Best Early Years Learning App Competition

Many of these guest posts and infographic submissions have enabled me to rank the UK Education Blog at the top on Google (snapshot was taken 04/10/20):There are two types of guest bloggers

How did I do it? Read on and you’ll find out.

There are two types of guest bloggers:

  1. those who aimlessly use the same pitch for every blog offering guest posts, and
  2. those who send out a personalized pitch depending on the blog.

Don’t be the former.

Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these writing techniques compiled to put you in the running with the rest of the successful bloggers.

1. Understand the blog’s unique voice

Understand the blog's unique voiceYou would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you.

Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point.

Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog.

Give them what they resonate with and try to find the person in charge and email them directly.

2. Submission guidelines are your cheat sheet

Submission guidelines are your cheat sheetIf you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference. Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog. Ensure your writing reflects every guideline listed by the blog.

3. Write for the blog’s readership

Write for the blog's readershipThis is one of the most important points, so pay close attention.

The blog you hope to guest post for will have a specific audience and catering to them must be your priority. Most guest post guidelines insist you must write for your readers first but if your writing fails to intrigue the main readership then your effort will circle down the drain.

It is wise to remember that a guest post is first read by the blog’s viewers, so mold your writing to appeal not just to your readers but the blog’s as well.

4. A list blog gets the most attention

Readers are only after quick information that they can skim through without delving too much into the details. This is why list posts are a real money maker in the blogging industry. If you need a better idea of how list posts work, give Listverse a read.

Your secret to SEO copywriting success is in the form of short sentences with valid information in bullet points, using relevant keywords repeatedly, but in different ways. This is what makes most readers stick around until the end of the blog. If you’ve paid attention to the first three techniques, then curating a list post will not only be easy but also help you stand out from the rest.

At ClickDo we also use list posts successfully on the blogs I manage or as guest post submissions as you can see here:

Top 21 Co Living places in London for great networking

Top 35 Canary Wharf Restaurants: Best Places to Eat & Drink After Work

https://www.selfgrowth.com/articles/4-strategies-to-make-money-online-as-an-affiliate

5. Quality and Quantity go hand in hand

Quality and Quantity go hand in handYou may have noticed websites stressing on the need for quantity when it comes to guest posting but the quality is what will ensure their shelf life.

Guest posting is known to be the best way of gaining viewers and your motto should be quality with quantity. To begin with quality, you must strike a balance between what you want to talk about and what your viewers want to learn.

Once you manage to produce purely relevant content that gets a wide viewership you can move on to quantity. On average you should be able to put out a minimum of 2 to 3 posts every week with a word count of at least 800+. Writing strong pieces of content on a regular basis will help you stay on top of your game.

The more you write, the more you will be read but only if your content maintains a high standard.

6. Use an Article Closing Strategy

Use an Article Closing StrategyThe main agenda towards guest posting is to gain referral traffic and many rely on their bios for that which is a huge mistake. A marketing strategist Gregory Ciotti recognized ‘byline blindness’ as a common issue among readers of popular blogs.

The Internet is filled with guest posts which have led to readers overlooking who has written the blog. Even you must have read a dozen blogs without even noticing the name of the author.

The main danger here is that you might not get any traffic your way, making the guest post worthless. Ciotti formulated a 3-step article closing strategy to overcome this problem.

He advises three elements that you should include in your guest post namely:

  • closing subheadings
  • questioning the readers, and
  • using a call to action.

Your first step is closing subheadings, which means you need to make your conclusion obvious. This can be done by using phrases like ‘Now it’s your turn’ or ‘The ball is in your court’. The next thing is to interact with your readers and ask them questions related to your post. Your final step is to place a CTA (call of action) to ensure your readers make their way to your site.

All you have to do is keep at it, the more content you send out, the more views will come your way.

You can talk to me about guest blogging – I am more than happy to help any blogger out there and offer guest posting opportunities and advice.

How To Make Money Online In Germany (8 Best Ways)

How To Make Money Online In Germany (8 Best Ways)

The concept of work from home or remote work was nearly unimaginable even a decade back.

Now it is considered the new normal, especially since the lockdown due to the global pandemic. The internet has opened up new vistas and working online means no more long commutes followed by longer working hours.

You could start a profitable career from your kitchen table, work when you want, enjoy your free time, and make an impact.

What is the best work from home job?

I have been working from home as a copywriter and blogger for several years. I have written many guides about earning money online as you can see below:

SeekaHost University Guide For Students: How To Make Money Online

30 Best Remote Working Jobs You Can Do Working From Anywhere

48 Home Business Ideas Guide

And because I am German, I have compiled some research about the German online work market, so that you can see how easy it is to earn money online in Germany.

Let me guide you through your options to inspire you if you live or intend to live in Germany, a country full of many online job opportunities.

Best Work From Home Jobs in Germany

1. TranslatorForeign languages translation concept, online translator

This is the perfect job if you are well versed in English and German. Translation has become a vital task as global trade has grown. Almost all business documents, deeds, affidavits, memorandum need translation into English for circulation among international clients.

It helps if you have a diploma or degree in the English language, but it is not mandatory. Of course, without certification, you would need to prove your grasp of English in the first few bottom dollar projects. If your work is good enough, then with experience, a great case study portfolio, and positive client reviews, the need for certification fades.

Of utmost importance is understanding that a translator translates not only words but also the spirit of the content or message a company or client wants to convey. Your web content, for example, must be more than the sum of the different content parts and reflect the sentiment of the original, but with a matching cultural angle.

Let me tell you that British and German humour is very different so if a client website were telling a joke or a funny slogan, your job would be to make it sound funny in both languages.

When I translated a Swiss-German educational website into English, it was challenging due to the differences in the national and regional public and political systems influencing education. So, translating from German means you don’t just speak for Germans, but also Austrians or Swiss in some cases, which is exciting and may open up many more online work opportunities.

2. BloggerBlogger - Work From Home Jobs

Creating your own domain and blog is exceptionally satisfying and can pay hard workers like VAs (virtual assistants) handsomely. If you have a passion for something, share it with the world and get paid when others visit your blog.

Of course, it goes without saying that your blogs must be engaging, easy to read, relatable, and show that you have adequate domain knowledge. You’ll also need to have some professional SEO and Blogging skills to get it ranked high on search engines so that people find it. You can take SeekaHost University online courses to get on top of that.

If you learned how to cook spaghetti Bolognese recently, it is probably not enough experience to attract visitors to your new blog about pasta making.

Your blog can be monetized in several ways. Affiliate marketing, selling ad space, e-courses, and many more avenues make this a lucrative field, which I explain in more depth in the Make Money Online ClickDo guide.

Alexandra Lapp and Leonie Hanne are two well-known German Bloggers who have turned fashion blogging into a multimillion-dollar enterprise.

3. Data EntryData Entry - Work From Home Jobs

The task itself is quite simple. You are required to input a large number of data into a prescribed format, usually from excel to a database website.

There are two caveats:

  • You need enormous speed, at least 60 WPM (words per minute) though 90 is preferable.
  • Accuracy has to be 97.5% at 22500 keystrokes per hour.

The best way to prepare is to learn to type using any of the dozens of free typing software available online. Also, learn to use an ergonomic keyboard for better quality work. Otherwise, you would burn out in a year.

This field also has a considerable number of fly-by-night operators who do not pay. Cater to a small and dependable clientele who regularly provide you with work. I provide more tips on highly rated online job sites in the Make Money Online Kindle Book, where I mainly cover international job sites many Germans also use.

4. Online SurveysOnline Surveys - Work From Home Jobs

It is the most straightforward work from home jobs and also pays the least. Opinion polls and surveys help companies better understand the customer’s needs.

The questions might be about buyer psychology (e.g., your feelings when purchasing/unboxing), taste (color, material), or financial (what is too expensive/affordable) in nature.

The information is rarely personally identifiable but rather an insight into a typical person’s mind from a marketer’s perspective.

Several platforms offer surveys, and there is very little labor involved in filling up questionnaires. This is the best side gig to a full-time work from the home jobs such as a virtual assistant as it can be done in an hour while you earn either rewards or some extra cash.

5. Content writer/Copywriter Content writer - Work From Home Jobs

It is a writing job similar to a blogger. But apart from that, they share very little in common.

But here you are not going to write about your passion but what your client wants and needs.

It could be a sales letter, a website’s About Us page, a blog post with specific keywords inserted brilliantly into the text, and a myriad of the more similar tasks, which I describe in more detail in my portfolio section.

What is needed is a good grasp of language, extensive vocabulary, ability to research quickly, formulate thoughts, and pen them down in simple, lucid sentences that appeal to a reader.

Besides, you would need innate curiosity because the topics you may write about could be as varied as travel to Serengeti to the best ten DSLR cameras under Euro 1000.

Read some of my articles about working online as a copywriter here:

How a side hustle from home can turn into a content writing UK business

Why SeekaHost is the perfect starting point for an online business from home

6. SEOSEO - Work From Home Jobs

SEO means search engine optimization. It is how a website climbs up the search engine page ranking algorithm.

Several distinct tasks are performed by the SEO industry. Some of these include keywords analytics, traffic measurement, backlink monitoring, etc.

No formal training is required, but a short SEO certification or even a free MOOC course would help you understand the industry better.

You obviously cannot handle the whole SEO process at first, and it is best to start off as an assistant who works from home. The sky is literally the limit for earning as your skills improve.

SEO is a vital skill for many online jobs and if you want to be successful online in Germany, you will have to learn important keywords and how to implement them in your texts so that it attracts the right audience.

This is why at SeekaHost University I and my ClickDo colleagues share their SEO skills and wisdom, which can be applied in any language with the right SEO tools.

7. Virtual AssistantVirtual Assistant - Work From Home Jobs

Virtual assistants offer online administrative support to firms worldwide. With so many start-ups, there is a need for someone to maintain their books of accounts, prepare payroll, attend to the nitty-gritty of running an office.

A virtual assistant works full time for a company or part-time for several and assists with the management of all office tasks.

From writing emails to drafting circulars and proofreading press releases – it is all in a day’s work for a virtual assistant.

8. Social Media AnalystSocial Media Analyst - Work From Home Jobs

If you cannot stay away from Instagram, this is the perfect job for you. A significant part of marketing has moved online and into social media.

There is a constant need to monitor the publishing calendar and find the perfect platform that offers high ROI for the investment.

It requires a degree of comfort with figures and statistics and the ability to objectively analyze and prepare a report based on which the company can tweak its marketing strategy.

Final Thoughts…

The advantage of work from home jobs is that you could try out a few to find which suits your personality and needs most.

If you want to be a blogger (and perhaps run a YouTube channel parallelly) you need full-time commitment. Jobs such as data entry and online surveys require less upfront commitment of time, energy, and creativity, but also pay less in the long run.

One thing is for sure – that the trend is here to stay. By getting in early and establishing yourself in the field, you surely have an unbeatable advantage in the German online job market.

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8 Best Ways to Make Money Online in Germany

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Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

Writing effective copy for your website is tough.

It’s even tougher to write content that gets recognized by search engines, captivates your audience, and increases conversions organically.

It is more vital than ever before to know how to write content that ranks high, gets clicks, and improves sales.

The goal of SEO copywriting is to drive traffic and attention to a blog or business website. But this is not straight forward and requires many steps and skills.

At SeekaHost University I teach some of the aspects I cover in this article in my SEO content writing course, so if you want to know more you should check it out.

Let’s take a look at the most important elements that attract your audience, increase traffic, and boost conversions.

Write For Human Readers, Optimize For Bots

As an SEO copywriter, the most basic rule you must always apply is to create content for humans before optimizing for robots.

Write For Human Readers, Optimize For Bots - Best 5 SEO Copywriting Success Factors Every Content Writer Needs To RankTime and again, SEO copywriters, marketing specialists, and decision-makers think of controlling the entire process and try to influence algorithms. But the aim of great content should be to benefit and engage readers, as audiences make purchases, search engines don’t.

The key to creating outstanding content is to consider the content consumption and interests of your readership. This includes the 5 Ws of writing – who, what, when, where, and why.

Who identifies the demographic factors such as age, gender, education level, income level, marital status, occupation of people searching your content.

What type of content are they searching for, their precise question(s), what’s their requirement, what’s their objective?

When does the search for content take place dives into seasonal SEO (air conditioners during summers or chocolates during Valentine’s Day)?

Where are they, not only geographically, but are they accessing content on the move, are they interacting with your content on mobile devices, etc.

Why answers the user intent, why people are searching for your content, why they need your services or solutions.

You need to research all of these five components with SEO tools to optimize your content, and you will achieve this by being attentive towards your potential readers and customers. By creating that valuable content with the help of SEO you will also optimize your content for robots crawling your posts or pages.

Related Terms – LSI, Synonyms and Keyword Variations Matter

Using related terms in your content is one of the ways that you could create content that triggers a surge in qualified leads, and expands your sales.Related Terms – LSI, Synonyms and Keyword Variations Matter - Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

Algorithms over the years have advanced, so, to get your content to rank higher in search engines, you can use LSI (Latent Semantic Indexing) keywords.

Use LSI keywords and keyword variations throughout your content to achieve a far-reaching footprint. This also encourages search engines to recognize you as the trusted destination for the solution you are promoting with your content.

Having a larger and deeper keyword footprint will enable you to gain a profound association with your prospective clientele. Give this a try yourself by using LSIGraph!

Length And Quality – Elaborate To Get Ranked

Have you considered the role length and quality play in your content?

To get listed in the top search results page of a search engine, you need to generate content regularly that’s beneficial and serves a purpose for your customers, but it also must be in-depth.

The lengthier your content, the higher are your chances of ranking. Lengthy content offers you as a content writer a larger ground to operate with and create content that includes LSI keywords, keyword variation, and addresses questions in depth.

To incorporate this strategy, expand on what your customer’s needs and questions are, what they are looking for, what their issues are, and how your content can address their demands.

Providing value and vision will naturally create lengthier content, and consequently, achieve better rankings by covering more relevant keywords and search terms.

You can see how we as SEO experts at ClickDo Ltd. and SeekaHost University go about that in some of our case studies:

https://www.clickdo.co.uk/case-studies/

Long-Tail Keywords – Extend to Win

The online competition is getting fierce increasingly, whether it’s giant or niche businesses trying to capture and monopolize your industry.Long-Tail Keywords – Extend to Win - Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

The optimum content optimization method to expand is by incorporating long-tail keywords. Long-tail keywords face lower challenges as compared to short-tail keywords when it comes to rank difficulty (RD), as a result, they are easier to rank.

Even if the search volume is lower, by applying the long-tail keywords approach, your content will compete with less competitive content and you can gain qualified leads. Long-tail keywords are easier to rank and bring in high-quality traffic as they are more specific in answering the who, what, when, where, and why questions of your consumer.

You can see how I use long-tail keywords in blog posts successfully to drive more traffic to a client’s website:

Together with my team at ClickDo Ltd. I researched and found the long-tail keyword “how much does Invisalign cost” and because the orthodontist client offered this treatment we composed an article about it, adding this and other related short and long-tail keywords to the headings and main body text.

You can see that the monthly page visits to this blog post grew by over 22,000+ within six months. Clearly, this is a very effective method.

Answer Questions – Answers are Key

People make countless queries on search engines every single day.

It’s your responsibility as an SEO copywriter to research and answer your target audience’s questions, so they understand your solution better and are persuaded to use it.Answer Questions – Answers are Key

Work with exact match keywords and users’ questions in your H2, H3 headings, or content that will allow search engines to recognize your text as highly beneficial to your audience’s needs.

By using an exact match, you are incorporating questions that customers are asking, and through your content, you are providing valuable answers, leading to higher ranks of articles or pages. The easiest form of doing that is by adding FAQs to your text. You can use the Answer The Public keyword tool to get started or you can watch how we at ClickDo Ltd. go about keyword searches in our SeekaHost University courses.

These were some actionable tips for great SEO copywriting that you can use immediately.

Now I’ve got a challenge for you: Pick one of your most popular pages or articles and optimize it by applying these SEO copywriting tips to see the difference yourself. Share your outcomes!

11 Home Business Ideas For Freelance Copywriters For An Extra Income

11 Home Business Ideas For Freelance Copywriters For An Extra Income

Do you usually get judgemental looks saying you work as a freelance copywriter or are striving to become one?

Or do you yourself have doubts about becoming a freelance content writer?

Then here’s a secret from one copywriter to another: you can completely change your income potential once you start thinking like an entrepreneur and tweak your approach towards freelance copywriting.

Let’s look at a few avenues of freelance copywriting that can be your home-based side hustle you can start even while working full-time as I do:

1. SEO (Search Engine Optimization) Writing

Every organization wants its website or mobile-optimized site to rank higher in the search engines. The search engines are more likely to rank a website with original quality content. SEO copywriting should capture the search engine traffic to serve the potential customers, and at the same time, be SEO friendly. You can offer this service on freelance content writer job platforms to have some extra cash coming in.

2. Resumes and Cover Letter Writing

Resumes and Cover Letter WritingIt is a well-known fact that recruiters spend just 6 seconds to evaluate an individual’s resume. A job seeker needs to make those seconds count and grab eyeballs. Often job seekers tend to write lengthy resumes losing focus on important details.

A copywriter can leverage their skill to craft compelling resumes, highlighting the right skills of the job seeker in an engaging way, making a strong impact on the potential employer. They can turn into a professional resume writer and be a game-changer for many job seekers, who will happily pay for their writing services to land that dream job.

3. Blog Writing

Blogs are easy to use and an important marketing strategy tool to share thoughts, opinions, insights, and news. Blogs can be personal, niche-based, or business-oriented. In a personal blog, the copywriter has the freedom to choose the topic, tone, theme, approach, and direction. The stickiness of the content will bring in viewers and ultimately make it profitable. You could also work for a blog network or a company to blog about and for them as I do. Working for a digital marketing company like ClickDo Ltd. helped me learn about blogging and managing a range of blogs in various niches, where I act as a chief editor and also manage the guest posting services.

4. Event Marketing Collateral Writing

Collaterals at a business event, workshop, or conference help create a brand identity, weave a story for the brand, and support the business message. Collaterals such as brochures, leaflets, product catalogs add value to the delegates and help them take something tangible from the event. A killer copywriting for such collaterals is essential to reach the right audience and promote the business also online via email marketing for example.

5. Biography and Memoir Writing

Biographies and memoirs provide a closer look at an individual’s life and vision. Well written biographies and memoirs for a magazine, brochure, website, or even LinkedIn, have a high impact in influencing and inspiring people. Best-selling biographies or memoirs of celebrities, politicians, notable personalities, or even regular people with a compelling story have a chance of being turned into a movie, TV show, or web series.

6. Script Writing

Script Writing - Extra Income For WriterThis is a great time to be delving into scriptwriting, as it’s not just for feature-films anymore. Today a script can be written for short films, web series, YouTube videos, video games. If you have a passion for drama or digital storytelling and providing entertainment to an audience then you can start to promote your services online on sites like Craigslist, Glassdoor, Indeed, to mention a few. After you get a few projects assigned, you can build your own website to showcase these in your portfolio.

7. Annual Report Writing

Every public company is required to publish an annual report, incorporating all the important details without putting its reader to sleep. A freelance writer can provide their proficiency to simplify, but at the same time give the report a professional tone.

8. Writing eBooks

Publishing has become easier in the digital age, and eBooks are a great way to create a passive income stream. You could either work with an organization or self-publish. Organizations use eBooks as a marketing tool to entice customers to make a purchase. As a self-publisher, you have complete control over the topic, tone, marketing, and customer base. See my Kindle eBook here, in which I also explain in detail how to earn an income as a writer.

9. Specialist Writing

Over the last few years, technical or specialist writing has become an upcoming profession. Technical writing entails documenting software manuals, product details, help guides in a readable, user-friendly manner. Freelance copywriters have an opportunity here to upskill and discover a niche market such as medicine, law, or education. With distance and online learning becoming a common feature, you could be a subject matter expert to lead the academic curriculum design to meet the needs of students and teachers. Or you could write a niche blog about your own expertise like the money-saving expert did, which you can read more about in my article here.

10. Ghostwriting

You probably have a fair idea about ghostwriting and how it works. Ghostwriters are hired by people who are not good at writing and don’t have the time to invest in learning the craft. Ghostwriting takes the pressure off of marketing and promotion of the work and provides you the exposure in various niches such as books, columns, eBooks, blog posts, speeches, social media, white papers, and even song lyrics.

11. Business Plan and Business Proposal Writing

With everyone riding high on the start-up business wave, it is essential to have a kickass business proposal and business plan to instantly win an affirmative nod from the investors or a client. A writer can infuse life in the vision and mission of the entrepreneur and business with words.

Other forms of freelance writing are grant writing, speechwriting, press releases, media kits, PowerPoint presentations, translation, and transcription, so you’re left with so many options to explore and turn into money-making opportunities.

As a freelance content writer, it is important to find your niche and test and practice writing in multiple domains first before you identify your true writing talent and passion. Once you have an idea of what it is you love writing about, you should upskill and learn more about it, even go to the length of doing a course, which will improve your chances to become a professional in your chosen niche and command the right price.

Revealed – My SEO Toolbox For Content Writers And Site Analysis

Revealed – My SEO Toolbox For Content Writers And Site Analysis

Having a set of efficient SEO tools at hand as web content and copywriter can help you get better results and higher rankings, not only for your website but also for those of your clients.

In my course “How to create SEO-friendly content” I cover and share some of the SEO tools I use, including how I use them in order to strategically add relevant keywords that I have researched. You can also watch how Fernando and I find the best keywords to embed in an article so it ranks quickly and effectively:

 

In this article, I want to help you identify an SEO tool that will work for you. Try a search for an online tool that can help you perform search engine optimization. You’ll find too many to count, literally. Don’t let the overload of choices weigh you down.

I’ve done the hard yards and can save you hundreds of hours of search, trial, and frustration.

The first step I took was to make a list of the functions that I need my SEO tools to perform. After that, I went on to choose the tools for my SEO toolbox as I already had a clear idea of what kinds of SEO tools I wanted.

Listing Your SEO Needs

Be it a professional website, a blog, or an e-commerce site, there are some basic functions that the tools in your SEO toolbox must be able to perform. These include:

  • Analyze the current status of your website.
  • Ensure that content is optimized for better web visibility
  • Compare the site performance with competing sites.
  • Ensure visibility on social media and local platforms to attract more web traffic.

My SEO Toolbox – What’s in it?

You don’t need complex and time-consuming software. Simple and small tools can easily perform SEO as well as their complex and often expensive counterparts.

Have a look at what I’ve included in my SEO toolbox. These tools allow me to perform required optimization whenever I need to, without burning a hole in my pocket. Because if you’re just starting out as content or copywriter for the web, you won’t be in a position to pay for expensive tools yet. But you still want to create content that is popular on search engines like Google.

SEO Site Checkup

SEO Site CheckupYou can choose from more than a dozen free tests on SEO Site Checkup to check your site’s current performance metrics. Use this to analyze your shortcomings.

A few of the free tests include:

  • Google Search Results Preview Test – To see how your page appears in Google Searches.
  • Most Common Keywords Test – To see keywords and topics that crawlers associate with your page.
  • Competitor Domain Test – To check what sites are your competitors and research terms they’re ranking for.
  • Social Media Test – To check whether your site connects to social media platforms.

After analyzing your site’s problem areas with these tests, think about how you can improve them. Make a strategic plan for certain pages or posts to achieve higher ranks.

Answer The Public

Answer the public- SEO Toolbox For Content WritersThis tool analyses and provides you with the most trending searches from a list of Google’s auto prompt suggestions. It is very useful as it provides you with the latest topics and queries from web users.

ATP allows you to explore an untapped mine of content ideas. You can use these topics for content creation on your website to increase website popularity and improve your site rankings. By identifying your target audience and their interests, you can narrow down titles for your posts containing relevant and popular search terms. The free version allows up to two searches a day.

Google Trends

Google Trends - SEO Tool BoxGoogle Trends is a very handy tool that enables you to create better and more relevant content. By analyzing the popularity of a topic over the months, it provides crucial insight on whether your chosen topic is a relevant one or if it’s no longer interesting to your target audience.

Use this tool to avoid wasting your time covering topics that your potential readers don’t care about. Analyze seasonal fluctuations in topic popularities to make sure you provide the right content at the right time of the year, especially if your website/blog focuses on trends.

Keyword Surfer

Keyword Surfer - SEO ToolsAvailable in the form of a free Google Chrome Extension, you can view the estimated global search volumes of keywords as you type them in your Google search box. A side column gives you related keywords and terms as well through Keyword Surfer. This is very useful as you can then choose the keywords from the list that are related to your main keyword and content topic. This may help you add more content around the main topic and build a more extensive post, adding in additional keywords helping it to rank higher.

Capitalize on the data to make sure that the keywords in your content are widely searched across the globe.

UberSuggest

Ubersuggest - SEO ToolsUbersuggest is a complete package tool that analyses your competitor’s SEO strategies for content and digital marketing so that you can utilize them for your website.

Created by the ultimate SEO guru, Neil Patel, this tool’s many features include domain overview of competitors, top SEO pages reports, and backlink data analysis. Use the knowledge to know what is trending in your target market and to improve upon your competition’s strategies and get better search visibility. Not all features are free to test it and if you really like it, you can choose a plan.

BuzzSumo

Buzzsumo - SEo Tools for WritersOne of the highest-rated SEO tools on the market, BuzzSumo allows you to analyze content popularity and keyword performance on social media platforms like Facebook, Twitter, Pinterest, and Reddit.

You can track comments and trends to produce relevant content. It also allows identification of trending social media influencers so that you can advertise and popularise content by partnering with them. Many use commenting on blog posts or social media posts as ways to gain exposure for their web presence. Amongst bloggers, it is also common practice to exchange articles or publish guest articles to gain more traffic and grow the backlinking profile.

Google Analytics

Google Analytics - SEO ToolI have mainly used this tool and as a website owner, you will have free access to Google Analytics once your website is indexed. It’s a very comprehensive SEO tool that lets you find out many insights into your website performance such as daily, weekly and monthly traffic, top-performing pages and posts, where your traffic comes from, how it varies and fluctuates, and much more.

It’s not necessarily ideal for keyword research, but it can provide great insights into how your written content performs. By comparing different time periods, you can see how the traffic changes when you optimize a page or post or how your visitor is led to other pages and posts through your internal links in the content. I find its use very easy and straight-forward compared to other SEO tools and the data is very accurate and detailed. However, it only covers Google searches, not other search engines like Bing.

Start Building Your SEO Toolbox

Now that you’ve seen what my toolbox looks like, why don’t you get on with putting together your toolbox with the SEO tools that suit your needs best?

Remember, first prioritize the functionalities you need and the budget you have available. Then, test the SEO tools I have introduced here to find out which works best for your requirements. You can obviously research more tools to make your SEO content writing journey as successful as possible. And if you’re trying to land your first content writing jobs, check out my previous article about copywriter job platforms.

Feel free to contact me with regards to my SEO copywriting course or any other questions you may have about this topic via manuela@clickdo.co.uk or the contact form here.