11 Home Business Ideas For Freelance Copywriters For An Extra Income

11 Home Business Ideas For Freelance Copywriters For An Extra Income

Do you usually get judgemental looks saying you work as a freelance copywriter or are striving to become one?

Or do you yourself have doubts about becoming a freelance content writer?

Then here’s a secret from one copywriter to another: you can completely change your income potential once you start thinking like an entrepreneur and tweak your approach towards freelance copywriting.

Let’s look at a few avenues of freelance copywriting that can be your home-based side hustle you can start even while working full-time as I do:

1. SEO (Search Engine Optimization) Writing

Every organization wants its website or mobile-optimized site to rank higher in the search engines. The search engines are more likely to rank a website with original quality content. SEO copywriting should capture the search engine traffic to serve the potential customers, and at the same time, be SEO friendly. You can offer this service on freelance content writer job platforms to have some extra cash coming in.

2. Resumes and Cover Letter Writing

Resumes and Cover Letter WritingIt is a well-known fact that recruiters spend just 6 seconds to evaluate an individual’s resume. A job seeker needs to make those seconds count and grab eyeballs. Often job seekers tend to write lengthy resumes losing focus on important details.

A copywriter can leverage their skill to craft compelling resumes, highlighting the right skills of the job seeker in an engaging way, making a strong impact on the potential employer. They can turn into a professional resume writer and be a game-changer for many job seekers, who will happily pay for their writing services to land that dream job.

3. Blog Writing

Blogs are easy to use and an important marketing strategy tool to share thoughts, opinions, insights, and news. Blogs can be personal, niche-based, or business-oriented. In a personal blog, the copywriter has the freedom to choose the topic, tone, theme, approach, and direction. The stickiness of the content will bring in viewers and ultimately make it profitable. You could also work for a blog network or a company to blog about and for them as I do. Working for a digital marketing company like ClickDo Ltd. helped me learn about blogging and managing a range of blogs in various niches, where I act as a chief editor and also manage the guest posting services.

4. Event Marketing Collateral Writing

Collaterals at a business event, workshop, or conference help create a brand identity, weave a story for the brand, and support the business message. Collaterals such as brochures, leaflets, product catalogs add value to the delegates and help them take something tangible from the event. A killer copywriting for such collaterals is essential to reach the right audience and promote the business also online via email marketing for example.

5. Biography and Memoir Writing

Biographies and memoirs provide a closer look at an individual’s life and vision. Well written biographies and memoirs for a magazine, brochure, website or even LinkedIn, have a high impact in influencing and inspiring people. Best-selling biographies or memoirs of celebrities, politicians, notable personalities, or even regular people with a compelling story have a chance of being turned into a movie, TV show, or web series.

6. Script Writing

Script Writing - Extra Income For WriterThis is a great time to be delving into scriptwriting, as it’s not just for feature-films anymore. Today a script can be written for short films, web series, YouTube videos, video games. If you have a passion for drama or digital storytelling and providing entertainment to an audience then you can start to promote your services online on sites like Craigslist, Glassdoor, Indeed, to mention a few. After you get a few projects assigned, you can build your own website to showcase these in your portfolio.

7. Annual Report Writing

Every public company is required to publish an annual report, incorporating all the important details without putting its reader to sleep. A freelance writer can provide their proficiency to simplify, but at the same time give the report a professional tone.

8. Writing eBooks

Publishing has become easier in the digital age, and eBooks are a great way to create a passive income stream. You could either work with an organization or self-publish. Organizations use eBooks as a marketing tool to entice customers to make a purchase. As a self-publisher, you have complete control over the topic, tone, marketing, and customer base. See my Kindle eBook here, in which I also explain in detail how to earn an income as a writer.

9. Specialist Writing

Over the last few years, technical or specialist writing has become an upcoming profession. Technical writing entails documenting software manuals, product details, help guides in a readable, user-friendly manner. Freelance copywriters have an opportunity here to upskill and discover a niche market such as medicine, law, or education. With distance and online learning becoming a common feature, you could be a subject matter expert to lead the academic curriculum design to meet the needs of students and teachers. Or you could write a niche blog about your own expertise like the money-saving expert did, which you can read more about in my article here.

10. Ghostwriting

You probably have a fair idea about ghostwriting and how it works. Ghostwriters are hired by people who are not good at writing and don’t have the time to invest in learning the craft. Ghostwriting takes the pressure off of marketing and promotion of the work and provides you the exposure in various niches such as books, columns, eBooks, blog posts, speeches, social media, white papers, and even song lyrics.

11. Business Plan and Business Proposal Writing

With everyone riding high on the start-up business wave, it is essential to have a kickass business proposal and business plan to instantly win an affirmative nod from the investors or a client. A writer can infuse life in the vision and mission of the entrepreneur and business with words.

Other forms of freelance writing are grant writing, speechwriting, press releases, media kits, PowerPoint presentations, translation, and transcription, so you’re left with so many options to explore and turn into money-making opportunities.

As a freelance content writer, it is important to find your niche and test and practice writing in multiple domains first before you identify your true writing talent and passion. Once you have an idea of what it is you love writing about, you should upskill and learn more about it, even go to the length of doing a course, which will improve your chances to become a professional in your chosen niche and command the right price.

Revealed – My SEO Toolbox For Content Writers And Site Analysis

Revealed – My SEO Toolbox For Content Writers And Site Analysis

Having a set of efficient SEO tools at hand as web content and copywriter can help you get better results and higher rankings, not only for your website but also for those of your clients.

In my course “How to create SEO-friendly content” I cover and share some of the SEO tools I use, including how I use them in order to strategically add relevant keywords that I have researched. You can also watch how Fernando and I find the best keywords to embed in an article so it ranks quickly and effectively:

 

In this article, I want to help you identify an SEO tool that will work for you. Try a search for an online tool that can help you perform search engine optimization. You’ll find too many to count, literally. Don’t let the overload of choices weigh you down.

I’ve done the hard yards and can save you hundreds of hours of search, trial, and frustration.

The first step I took was to make a list of the functions that I need my SEO tools to perform. After that, I went on to choose the tools for my SEO toolbox as I already had a clear idea of what kinds of SEO tools I wanted.

Listing Your SEO Needs

Be it a professional website, a blog or an e-commerce site, there are some basic functions that the tools in your SEO toolbox must be able to perform. These include:

  • Analyse the current status of your website.
  • Ensure that content is optimized for better web visibility
  • Compare the site performance with competing sites.
  • Ensure visibility on social media and local platforms to attract more web traffic.

My SEO Toolbox – What’s in it?

You don’t need complex and time-consuming software. Simple and small tools can easily perform SEO as well as their complex and often expensive counterparts.

Have a look at what I’ve included in my SEO toolbox. These tools allow me to perform required optimization whenever I need to, without burning a hole in my pocket. Because if you’re just starting out as content or copywriter for the web, you won’t be in a position to pay for expensive tools yet. But you still want to create content that is popular on search engines like Google.

SEO Site Checkup

SEO Site CheckupYou can choose from more than a dozen free tests on SEO Site Checkup to check your site’s current performance metrics. Use this to analyse your shortcomings.

A few of the free tests include:

  • Google Search Results Preview Test – To see how your page appears in Google Searches.
  • Most Common Keywords Test – To see keywords and topics that crawlers associate with your page.
  • Competitor Domain Test – To check what sites are your competitors and research terms they’re ranking for.
  • Social Media Test – To check whether your site connects to social media platforms.

After analysing your site’s problem areas with these tests, think about how you can improve them. Make a strategic plan for certain pages or posts to achieve higher ranks.

Answer The Public

Answer the public- SEO Toolbox For Content WritersThis tool analyses and provides you with the most trending searches from a list of Google’s auto prompt suggestions. It is very useful as it provides you with the latest topics and queries from web users.

ATP allows you to explore an untapped mine of content ideas. You can use these topics for content creation on your website to increase website popularity and improve your site rankings. By identifying your target audience and their interests, you can narrow down titles for your posts containing relevant and popular search terms. The free version allows up to two searches a day.

Google Trends

Google Trends - SEO Tool BoxGoogle Trends is a very handy tool that enables you to create better and more relevant content. By analysing the popularity of a topic over the months, it provides crucial insight on whether your chosen topic is a relevant one or if it’s no longer interesting to your target audience.

Use this tool to avoid wasting your time covering topics that your potential readers don’t care about. Analyse seasonal fluctuations in topic popularities to make sure you provide the right content at the right time of the year, especially if your website/blog focuses on trends.

Keyword Surfer

Keyword Surfer - SEO ToolsAvailable in the form of a free Google Chrome Extension, you can view the estimated global search volumes of keywords as you type them in your Google search box. A side column gives you related keywords and terms as well through Keyword Surfer. This is very useful as you can then choose the keywords from the list that are related to your main keyword and content topic. This may help you add more content around the main topic and build a more extensive post, adding in additional keywords helping it to rank higher.

Capitalize on the data to make sure that the keywords in your content are widely searched across the globe.

UberSuggest

Ubersuggest - SEO ToolsUbersuggest is a complete package tool that analyses your competitor’s SEO strategies for content and digital marketing so that you can utilize them for your website.

Created by the ultimate SEO guru, Neil Patel, this tool’s many features include domain overview of competitors, top SEO pages reports, and backlink data analysis. Use the knowledge to know what is trending in your target market and to improve upon your competition’s strategies and get better search visibility. Not all features are free to test it and if you really like it, you can choose a plan.

BuzzSumo

Buzzsumo - SEo Tools for WritersOne of the highest-rated SEO tools on the market, BuzzSumo allows you to analyze content popularity and keyword performance on social media platforms like Facebook, Twitter, Pinterest, and Reddit.

You can track comments and trends to produce relevant content. It also allows identification of trending social media influencers so that you can advertise and popularise content by partnering with them. Many use commenting on blog posts or social media posts as ways to gain exposure for their web presence. Amongst bloggers, it is also common practice to exchange articles or publish guest articles to gain more traffic and grow the backlinking profile.

Google Analytics

Google Analytics - SEO ToolI have mainly used this tool and as a website owner, you will have free access to Google Analytics once your website is indexed. It’s a very comprehensive SEO tool that lets you find out many insights into your website performance such as daily, weekly and monthly traffic, top-performing pages and posts, where your traffic comes from, how it varies and fluctuates and much more.

It’s not necessarily ideal for keyword research, but it can provide great insights into how your written content performs. By comparing different time periods, you can see how the traffic changes when you optimise a page or post or how your visitor is led to other pages and posts through your internal links in the content. I find its use very easy and straight-forward compared to other SEO tools and the data is very accurate and detailed. However, it only covers Google searches, not other search engines like Bing.

Start Building Your SEO Toolbox

Now that you’ve seen what my toolbox looks like, why don’t you get on with putting together your toolbox with the SEO tools that suit your needs best?

Remember, first prioritize the functionalities you need and the budget you have available. Then, test the SEO tools I have introduced here to find out which work best for your requirements. You can obviously research more tools to make your SEO content writing journey as successful as possible. And if you’re trying to land your first content writing jobs, check out my previous article about copywriter job platforms.

Feel free to contact me with regards to my SEO copywriting course or any other questions you may have about this topic via manuela@clickdo.co.uk or the contact form here.

4 Most Popular Copywriter Jobs And Content Writer Jobs Platforms For Freelance Writers

4 Most Popular Copywriter Jobs And Content Writer Jobs Platforms For Freelance Writers

As economies in different countries are struggling to stay afloat and combat the COVID-19 pandemic, the International Labour Organization has estimated a staggering 305 million job losses worldwide. A lot of employees across the world are either worried about their job status or are facing the threat of a salary reduction. On the other hand, the opportunities in the world of freelance writing have been thriving. Stay at home is definitely the mantra of the year 2020. And so is ‘work from home’. If you are interested in building a career as a freelance content writer, read my expert tips for an insight into the world of freelance writing.

Content Writing Jobs Every Freelance Writer Should Know

1. Script Writing

script writing JobAccording to recent studies, the global online streaming market including Netflix, Amazon Prime, YouTube, and Disney+ to name a few, is slated to grow by a whopping $149.96 billion. The fast-growing popularity of web-based video platforms makes them a perfect hotspot of opportunities for content writers. Storytelling, scriptwriting, and plot creativity for digital videos including documentaries, movies, web-series, and even influencer videos is serious business. If you have the flair for creative writing and the love for drama, scriptwriting as a freelancer is sure to keep your cash registers ringing!

2. Product Reviews

Product review writing is a great way to add extra bucks that every freelance writer should know about. Several companies are employing freelance writers for creating positive awareness of their products and services.

A product review writer is expected to:

  • Connect with prospective customers
  • Provide details about the product in detail
  • Enlist both pros and cons of the product
  • Provide technical specifications about the product.

Product review freelance writing is lucrative work, with the chance of earning both in cash as well as by keeping the product that is being reviewed.

3. Freelance Blogging

Freelance blogging is an ocean of opportunities for freelance writers. There are blogging prospects available in different industries including travel, health, finance, insurance, technology, and lifestyle. You may also explore opportunities as a guest blogger, content creator, speechwriter, ghostwriter, and influencer blogger. Many businesses expect all freelance bloggers to be up to speed with their SEO and capable of applying it to their content for better search results on search engines.

4. Educational Content

Kindle Book Home Business Ideas cover marketing imageBeing an educational blogger is big business. Not only students and teachers, but also administrators, parents, and professionals rely on education blogs to enhance their learning outcomes. Educational bloggers create content for enhancing education learning patterns, improving teaching strategies, bringing innovation and diversity to mundane education techniques, and aiding in special education needs. For more home business ideas in the content writing arena, check out my latest book.

Content Writer Job Platforms Worth Knowing And Testing

1. Mediabistro

Mediabistro - Content Writer Jobs PlatformIf you are keen on exploring the world of digital marketing, PR, journalism, and creative writing, it’s time you explore Mediabistro. Along with providing freelance job opportunities Mediabistro also provides members with different resources and online courses to hone their professional skills. Their job board helps you connect with several reputed companies for both freelances as well as full-time jobs. Their list of featured companies includes Bloomberg, NBC Universal, Fox Corporation, Penguin Random House, and Meredith Corporation to name a few. If you’re looking for more affordable online course options, browse our digital marketing courses at SeekaHost University.

2. Contently

contently - copywriting jobs platformsContently is a comprehensive content marketing platform that helps brands from different industries and across the world build upon unique, engaging, and one of its kind content. Contently connects the world’s best talent to companies in search of their services. Along with a wide range of work options, Contently also offers resources like e-books, case studies, reports, and expert guidance for building up on freelancing skills.

3. Upwork

upwork - Freelance Jobs PlatformUpwork is one of the most renowned names in the world of freelance opportunities. One of the biggest advantages of Upwork is the wide range of projects to freelancers from across the world. It is ideally suited for both beginners as well as experts. All you need to do is create an engaging profile and submit proposals for projects that interest you. You should, however, note, that Upwork deducts admin fees for every project you are paid for via their platform.

4. Review Stream

ReviewStream - Freelance Review JobsIf you are good at writing reviews, then Review Stream is the online platform that you are looking for. Simply said, you get paid to write reviews on Review Stream. Review Stream offers freelance writers the opportunity to write genuine reviews for genuine customers. You may write reviews on not just different products but also on electronic items, fashion products, hotels, and restaurants. It’s pretty simple to use – select your favoured category, write the review, upload it along with a suitable picture. The website will accept or reject your content based on their analysis.

Next Chapter

Whether you work full-time or part-time, freelance writing is a flexible option you can pursue in your free time. At least, that’s how I started out as a blogger and content writer. But if you’d rather let someone else do it, why not post your job on one of the above-mentioned freelance platforms? That way, you can still publish the blog posts, eBooks or scripts you’ve always wanted to finish. Alternatively, you can speak to me directly, if you feel confident that I could help, saving you time and possibly money.

Working from brilliant London hotels and coworking spaces as a digital nomad

Working from brilliant London hotels and coworking spaces as a digital nomad

London is my home and home to some of the most prestigious and sought-after hotels and coworking spaces in the world. As a remote worker I spend the majority of my time working from my apartment in East London where I have everything I need and love. But having such a selection of leisure facilities at my door step, I can’t help but venture out every now and then.

Setting up my home office elsewhere inspires

I find it inspiring and motivating to head to a new space to work from and experience a change of scenery.Working-and-relaxing-at-london-coworking-space-the-collective-with-a-city-view In a vibrant city like London, this is easy to do as you find an endless number of luxury hotels, cafes, libraries and coworking spaces. I personally am a sucker for a room with a city view and spa facilities as it allows me to take a time out from working in front of the computer all day and to complete a short digital detox. It helps to refresh the mind, refocus on the tasks ahead and process some more blogging or content ideas. It’s the ideal way to combine work and pleasure for the perfect work-life balance. Staying at an iconic hotel that you’ve always wanted to visit gives an extra kick.

I may indulge in such a venture once or twice a month. I do this instead of going out or spending money on clothes as I find this much more rewarding. Plus, most hotels and coworking spaces have nice restaurants and bars where you can still enjoy a cocktail or meal in the evening before calling it a night. In Pancake-maker-at-London-hotel-breakfast-loungefact, one of the conveniences of setting up my home office at a London hotel or coworking space is that I am served a wonderful breakfast buffet in the morning. By that you already have a fantastic start to a productive day, saving time and being offered healthy fruit salads, smoothies and ok, that odd pancake might slip in there. But wouldn’t you be tempted to test this pancake maker?

Leading a healthy lifestyle while working remotely

Should I really feel guilty after breakfast, fortunately I have the option to make use of a gym or swimming pool for my personal fitness regime. As a remote worker spending a lot of time sitting in front of the laptop, this is a daily ritual I hardly ever miss. My body craves movement and exercise after hours of barely moving and I use this timeGym-and-swimming-pool-in-accommodation-is-important-for-personal-fitness to completely switch off from work and focus on my well-being. I have come to learn that this is vital for my productivity and health and will therefore only stay at hotels and coworking spaces that offer such facilities. I usually do 10-20 minutes of cardio exercises and then around 20 minutes of toning, finishing off with stretching. A daily 15-20 minute yoga routine is also included usually and a short 15 minute guided meditation either after getting up or before going to bed.

You may be wondering where to find these London hotels and coworking spaces at a good price and I can assure you, there are many great finds, if you just look in the right places. People often think that London is super expensive and it totally can be, if you pay the full price. But as a very competitive marketplace you can often dig out great discounts and offers. I usually compare prices on lastminute.com and booking.com. If I’m not happy with what I find there, I look for vouchers on Groupon, TimeOut London or VoucherCodes. That way I would achieve a price cut of at least 15% and at times of up to 40%. So, doing your research can certainly pay off, especially for that luxury experience you have in mind.

Manuela’s favourite places to work from

So, what are my recommendations as a London blogger, writer and enthusiast? I’m still planning on checking out many more hotels and coworking spaces here, but for now I’m a fan of

  • The Collective in Canary Wharf – top facilities, e.g. swimming pool on 20th floor with stunning views, cinema, play room, café, restaurant/bar with imperfect service, but seriously good prices + calm work rooms with printers and speedy Wifi.
  • Novotel London Excel – modern hotel with cool features like bathroom wall changing to transparency with a push of button, gym with a view and sun terrace looking out to the river Thames where you can comfortably sit and work with free Wifi.
  • Hotel Novotel London Heathrow Airport – stylish hotel with a fantastic breakfast buffet included, featuring a pancake maker + a small gym and pool and decent sized rooms with a good working desk space.
  • Aloft London Excel – sleek modern hotel with a lovely and colourful lobby area, featuring darts and a soccer table game + a gym and big swimming pool, steam room and sauna. The lobby offers a lot of space to work from in the calmer corners.
  • WeWork Waterloo – huge building offering hot desking, but even the lobby in the entrance hall offers great spaces to either work or conduct meet-ups and record videos. It’s perfectly located in close proximity to the train station and the river Thames for a nice walk.

I won’t mention all of my secret tips here yet, but if you want to explore more London coworking spaces, check out this guide. And for London hotels you can browse through this article covering some luxury hotels. Join the movement and become a digital nomad to work from anywhere you fancy while enjoying life’s advantages.

 

 

 

Will a cocktail still taste the same alone in isolation?

Will a cocktail still taste the same alone in isolation?

London, my home and a city that normally never sleeps, is about to be on lockdown with bars, pubs and restaurants closed from tomorrow as the government announced on the news today..

So, I decided to have my last drink in public before I have to have it at home in isolation.Drinks-by-river-thames-bars-and-restaurants

I sit by the river Thames with a view over St. Paul’s. While I look through the menu, I ask myself: which flavour do I want to taste last before I live in isolation?

It’s tough, I’m indecisive. I hate having to do this and without sounding dramatic here, I feel I can slightly relate to someone on death row having to choose their last meal.

Tough decisions lie ahead

Ok, I can do this. I go for something cheerful, full of life, refreshing yet grounding. A cocktail with a strong pineapple flavour, however, not overpowering, not sweet. Well balancedLondon-cocktail-bars-and-restaurants-by-the-river-thames with gin and topped with lavender foam. I am in love; I feel free looking out to London’s ever changing but continuously impressive skyline.

In the background I hear legendary Abba singing “there’s not a soul out there, no one to hear my prayer”. The bar is not full on this Friday night, but a few people are enjoying a drink like me. I reminisce on the days where I would enjoy a glass of wine on a Canary Wharf rooftop bar while writing blog articles under the sun. The uncertainty of when I will be able to work outside my home again while freely choosing where to work from gives me an eery sensation.

I take a sip and realize that the intensity of the flavours and notes in my cocktail, the colour, the shimmering foam, they would not feel the same in isolation. The surroundings of where I have my drink, the atmosphere, the view, they all add to my sensory experience.

Working from home during isolation

River-view-London-with-empty boatsI see an empty boat passing and I wonder how I will make it through this isolation period. Thankfully, I have so many pleasurable experiences to go back to, so many amazing people I can have a drink with on my phone or computer. And I have my main work tool with me all the time so that I can write, communicate and record everything I do, my laptop.

 

For now, I will have to work from home. No matter how much I love to travel and work from different places, I know this is the time to put my head down and work hard. Because Working-remotely-from-anywhere-with-laptop-and-internet-connectionthere certainly will come a time where I can live the laptop lifestyle again and when it comes, I want to be ready for it.

And for the cocktail, I’m confident it will taste so much better once I can truly appreciate it again. Alone or with someone outdoors again.