Einer der wesentlichen Aspekte jeder digitalen Marketingstrategie ist die Markensichtbarkeit.
Je mehr Ihre Marke oder Ihr Unternehmen bekannt ist; desto höher werden die Umsätze sein.
Egal, ob Sie ein Start-up-Unternehmer sind oder ein etabliertes Unternehmen haben, Markensichtbarkeit und -bekanntheit spielen eine entscheidende Rolle für den langfristigen Erfolg.
Das Ziel, eine gesunde und positive Online-Präsenz für Ihre Marke zu haben, muss in Ihrer maßgeschneiderten digitalen Marketingstrategie unverzichtbar sein und die Marketingexperten von ClickDo liefern hier Tipps und Unterstützung.
Lesen Sie weiter, um die wichtigsten digitalen Marketingtrends zu erfahren, die Ihnen helfen können, Ihre Markensichtbarkeit zu erhöhen.
1. Etablieren Sie die Website Ihrer Marke
Eine Website ist entscheidend für die Markensichtbarkeit, nicht nur für das Google-Ranking, sondern auch für die Markenwahrnehmung. Eine Website hilft potenziellen Kunden, die Persönlichkeit Ihrer Marke zu assimilieren und mit größerer Wahrscheinlichkeit bei Ihnen zu kaufen.
Darüber hinaus ist das Design Ihrer Website für das digitale Marketing für Unternehmen von grundlegender Bedeutung, da es die Persönlichkeit Ihrer Marke widerspiegelt. Wählen Sie Farben, Bilder und Elementkombinationen, die zum Image Ihrer Marke passen. Eine gut gestaltete Website für Ihre Marke hilft Ihrem Unternehmen, sich auf dem Markt abzuheben. Hier ist eine effektive Webseitenstrategie oft hilfreich.
Wenn Sie eine führende Agentur für digitales Marketing und Webdesign beauftragen, wie ClickDo, um eine attraktive, benutzerfreundliche und konvertierende Website für Ihr Unternehmen zu erstellen, können Sie Ihren Platz in der digitalen Welt behaupten.
2. Fokus auf SEO
Die Bedeutung von SEO für die Markensichtbarkeit wird oft unterschätzt, aber eine Marke muss auf der ersten Seite einer Suche im Internet gefunden werden. Indem Sie sich auf die Sichtbarkeit Ihrer Marke in Suchmaschinen konzentrieren, werden sich die Verbraucher eher an Ihre Marke erinnern.
Indem Sie SEO in Ihre digitale Marketingstrategie integrieren, können Sie Ihre Website für Verbraucher sichtbar machen. Dies wird Ihren Umsatz und Ihre Rentabilität erhöhen, indem Sie die Klickraten erhöhen.
Es ist wichtig, Ihre Website für organische Suchanfragen zu optimieren, um aussagekräftigere und vertrauenswürdigere Ergebnisse zu erzielen. Bei ClickDo verstehen wir, dass SEO und Marketing eng miteinander verbunden sind und bieten deshalb zum Beispiel Content Marketing an, das durch SEO-Analysen mit SEO Tools optimiert wird, um den Linkaufbau so effektiv wie möglich zu gestalten.
Wenn Sie planen, sich für digitales Marketing für Unternehmen zu entscheiden, wird dringend empfohlen, eine Agentur für digitales Marketing für Ihre Marke zu konsultieren.
3. Erstellen eines Blogs
Wie bei jeder anderen digitalen Marketingstrategie ist ein gut geschriebener Blog der beste Weg, um gezielte Leser anzuziehen. Blogs erhöhen die Sichtbarkeit Ihrer Marke, indem sie relevante und wertvolle Inhalte bereitstellen, die Antworten auf Fragen bieten, nach denen Menschen auf Suchmaschinen suchen.
Leser werden eher zu Kunden, wenn die Bloginhalte gut geschrieben und regelmäßig aktualisiert werden. Der Inhalt Ihres Blogs muss für Ihr Publikum wertvoll und ansprechend sein und gleichzeitig die Leser in Kunden verwandeln. Ob Ihr Blog häufig gestellte Fragen zu einer bestimmten Branche beantwortet oder wertvolle Einblicke bietet, Ihr Publikum muss interessiert sein.
Darüber hinaus können Ihre Bloginhalte auf Social-Media-Seiten geteilt werden, wodurch die Sichtbarkeit Ihrer Marke gesteigert wird.
4. Steigern Sie Ihr E-Mail-Marketing
Die Durchführung einer erfolgreichen Business-E-Mail-Marketingkampagne für Ihre Marke ist ein Muss, wenn Sie an digitalem Marketing für Unternehmen arbeiten. Ihre E-Mail-Kampagne sollte ein einheitliches Design, Schreibstil und Farbschemata aufweisen. Sie können auch ein Bild oder Firmenlogo einfügen, um Ihre Markenbekanntheit zu steigern.
Wenn Sie befürchten, dass Ihre Abonnenten Ihre E-Mails ablehnen, versuchen Sie, E-Mail-Marketing Tools zu nutzen, die E-Mail-Analyse Daten bieten, sodass Sie genau überwachen können, wie Ihre Kampagnen ankommen. Beauftragen Sie am besten eine Agentur für digitales Marketing, um Ihre E-Mail-Kampagne effizient zu verwalten.
Denn E-Mail-Kampagnen müssen zu einem strategisch guten Zeitpunkt gesendet werden und um Ihre Abonnenten in Ihrer E-Mail-Datenbank zu behalten sowie neue hinzuzufügen, sollten Sie regelmäßig relevante, zielgerichtete E-Mails senden.
5. Verbesserung der Social-Media-Präsenz
Das Hauptziel des Social-Media-Marketings ist es, das Community-Engagement zu erhöhen, das Publikum Ihrer Marke aufzubauen und den Web-Traffic zu erhöhen. Der Hauptzweck der Nutzung sozialer Medien wie Facebook für die Markensichtbarkeit besteht darin, das Markenbewusstsein zu steigern.
Abhängig von Ihren Zielen gibt es mehrere Möglichkeiten, das Engagement der Community zu messen. Einige Marken verwenden Kommentare, während andere Shares und Conversions überwachen. Unabhängig von der Methode ist es wichtig, sicherzustellen, dass Sie genügend effektive Inhalte teilen, um die Sichtbarkeit Ihrer Marke zu erhöhen.
Versuchen Sie Ihre Beiträge so zu gestalten, dass die Zielgruppe mehr mit Ihrer Marke interagieren möchte. Beauftragen Sie eine erfahrene Agentur für digitales Marketing, um die Social-Media-Präsenz Ihrer Marke zu verbessern, wenn es hier Bedarf gibt.
6. Online-Kundenbewertungen fördern
Ein zunehmend wichtiger Aspekt der digitalen Marketingstrategie ist die Verbesserung der Sichtbarkeit Ihrer Marke durch Online-Kundenbewertungen. Online-Bewertungen von echten Kunden können Ihrer Marke helfen, zu wachsen und eine positive Sichtbarkeit online zu erlangen.
Während Online-Kundenbewertungen mehrere Vorteile haben, müssen Sie wachsam sein, wenn es darum geht, sie zu überwachen. Negative Bewertungen können Ihrer Marke schaden und es Ihnen erschweren, neue Kunden zu gewinnen.
Ein Unternehmen, das nicht auf negative Bewertungen reagiert, verliert eine große Chance, einen soliden Ruf aufzubauen. Der beste Weg, um die Sichtbarkeit Ihrer Marke aufrechtzuerhalten, besteht darin, eine engagierte Agentur für digitales Marketing zu beauftragen, Ihre Online-Präsenz aktiv zu verwalten und Kundenbewertungen zu regulieren.
Zufriedene und treue Kunden zu ermutigen, Ihre Marke online zu bewerten, muss Teil Ihrer digitalen Marketingstrategie sein, denn die meisten Menschen werden sich erst die Bewertungen anschauen, bevor Sie sich für Ihre Marke entscheiden, sei das nun auf Google Business oder anderen Portalen, wo Sie vertreten sind.
Digitales Marketing leistet Vieles für Ihre Marke
Es gibt viele Möglichkeiten mit digitalem Marketing die Markensichtbarkeit zu erhöhen, wie die oben genannten Methoden und Strategien zeigen. Wenn Sie Ihre Zeit in die Stärkung Ihrer organischen Reichweite investieren, indem Sie sich auf SEO konzentrieren, einen Blog erstellen und Ihre sozialen Follower aufbauen, können Sie bemerkenswerte Ergebnisse mit besserem Engagement und höherem ROI erzielen.
Wenn Sie Unterstützung benötigen, um Ihre Marke für Ihre potenziellen Zielgruppen sichtbarer zu machen, nehmen Sie Kontakt auf oder erfahren Sie mehr über die Marketing Dienste, die wir anbieten.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
I’m only guessing this, but it seems the phrase “intellectual property” is rarely used in its right sense. Perhaps the only place where the word’s meanings are non-negotiable is the courtroom – but even there it is debatable!
As a blogger and web content creator and publisher, I’d prefer you understand IP law, and how it affects your use of internet sources such as images, from your home (and not the court).
So, I’ve compiled this guide to demystify these two words in combination with blog images and visual content in general. You ask why?
Well, having come across copyright infringement cases I want to pass on my experience, lessons, and research and share it with my blogger community to create more awareness of this complex and haunting topic.
You can also check out this post I’ve written and published on ClickDo’s Blog:
There’s no replacement for reading the entire activity on your own. Tedious; I totally understand.
Nothing you read on the Internet (this guide included) can replace contextual advice from an expert attorney or IP lawyer.
This guide is made to give you some curiosity and direction so that you can then discover the answers to your specific questions.
Given the abysmally low probability of the readership of this article consisting of legal minds, here is the “at a glance” version of UK Copyright and IP law:
Within the UK, Copyrights are automatic in nature, which means that there is no protocol or formality needed to acquire them.
Point number 1 also means that there is no central organization that handles the registration of your Copyrights. In short, if you are the creator of something, its copyrights will automatically rest with you.
For content publishers: as stated above, creators of images and artwork automatically receive copyright protection whether or not they apply for it, and it is also given to them whether or not they use the copyright symbol in their works or not.
[For people who use licensed images]: This translates to increased risks of copyright claims for users if they do not pay meticulous attention to what license their chosen images are billeted under (the safest license under which you can use images for your publications is the creative commons license).
Now, when it comes to creating content, in the UK, you are automatically covered.
How does the Copyright Act apply to Blog Images from the Internet?
Does copyright apply to the Internet-sourced images I use in my content? Short Answer: Yes.
To put it in simple terms, a copyright holder can release his/ her/ their works for public use with certain limitations imposed on how you can use those works.
Each limitation has a keyword, which is described below, including the restrictions it comes with. For example, a “Copying Restriction” prohibits you from copying the work in any form whatsoever, so it is for your personal use only.
The full restriction list can be found here:
#
Imposed Limitation
What this means for you
Additional Reading
1
Copying
The work is for your use only, and both electronic (e.g. scanning) and manual (e.g. tracing) forms of copying the copyrighted work are prohibited,
2
Copying Issues To The Public
You cannot publish the work on any distributable material that you create.
3
Communicating The Work (To The Public)
Basically the same limitation as “Copying Issues To The Public”, but with the add-on of you not being able to use such works with the internet, radio, TV, or other such distributive publications.
4
Performance
You cannot use such protected works for public performance, and specifically for images, they cannot be displayed in exhibitions.
5
Rental, And Lending Restrictions
The thing to note with the terms “renting” and “lending” is that renting is only done for profit. Under this restriction, you cannot rent, nor lend such protected works to anyone, for any reason.
You cannot translate such protected works to another language, or adapt them in any way or form whatsoever. Thus, these works are for your use, “as is”.
Simply, under copyright law, without the owner’s permission, you cannot:
Copy, Distribute, or Lend the work.
Publicly display the work.
Adapt the work.
If you want to find the owner of a copyright, you can check the British Copyright Council, but no copyright owner is obliged to register here so they still own the copyright to their work even if not listed here.
What are the Consequences of Violating the Copyright of Blog Images?
If you are found guilty of copyright infringement in a magistrate’s court, you could be fined up to 50,000 GBP, and could also be slapped with a jail term of up to six months. Yes, you read that right!
If the case reaches a Crown court, the fines are unlimited, and up to ten years in jail. I know, shocking!
Instances, where an entity pursued legal action for copyright in the UK, are:
If someone infringes upon copyrights, the administering organization/individual and/or the owner of the copyright have the right to file and pursue a claim to their copyright through the judiciary in the UK.
This often gets very expensive for the infringers, with them having to pay for the cost of using the image, their own legal fees, and the copyright owner’s legal fees, and all this can quickly amount to much more than the costs of using the image, to begin with.
To boot, infringers may also be asked to remove at their own cost all copies of the pre-licensed version of the copyrighted works from the public domain.
Exceptions To Copyright Law Protection
Under copyright law, without the owner’s permission, you can to a certain degree use the copyrighted material for
Study (Private and/ or research) purposes.
Performance of, copying, or lending the work for educational purposes.
Reporting in the news (not for images though), and criticism.
Recordings of any form of broadcast for consumption at a time more convenient to you. This entire process is formally known per pro as “Time Shifting”.
Producing a backup or a copy for personal use (in terms of computer programs)
The doctrine of fair use by Nick Youngson CC BY-SA 3.0 Pix4free
Where Can You Get Copyright-Free Legal Images?
This is the key question for all content creators, publishers, and bloggers and let me tell you, it’s not as easy as you think.
Read on!
Stock Image Websites
Where can you get copyright-free legal images online? The most obvious answer is – stock-photo websites. But you’ll soon find out that you’re still exposed to copyright-violation lawsuits, even for using images from a stock photo website.
What are stock photo websites?
These websites are an online library of images across various genres that can be sorted via keywords and tags. Most of them have been uploaded by photographers and graphic designers.
There is a huge collection of these images online, but you may be required to pay if you exceed a certain number of free images, etc.
Some websites are 100% free, while others require you to pay per image, or for unlimited use on a time-period basis.
Stock image websites mention what their images are licensed under usually in their policies. However, there are often exceptions and it is not always easy for users to determine the copyrights on the image and the restrictions, and where and how they are applicable.
These policies are often written in legal terms and are difficult to understand. It’s therefore best to only use platforms that clearly label each image they offer for free downloads with the copyright symbols which I’ve listed further down in this post.
Always check every single image’s licensing first before using it.
Having gone through many stock image website policies, I have found that these are the clearest in their licensing:
Some licensed images on stock websites (most of them actually), will require attribution to the creator/owner of the image and it will say this where required in the license.
Note: I’ll cover different license types later in this guide.
Make your own legal Blog Images [Tool: Canva]
Seeing that copyright can become a true minefield for any blogger and content creator and publisher, I suggest creating copyright-free visuals using design tools yourself.
The prime example of such a tool would be Canva, a design tool for which all you need is a web browser and an internet connection.
You can use the design you create on Canva without worrying about copyright infringements on your published blog content, provided of course that you have not used copyrighted images or parts of copyrighted images in the design process, to begin with.
Note: This is a simplistic version of the answer to your question – whether you can use Canva’s library of free multimedia to create visuals that are copyright law-compliant. For a more detailed answer, refer to the official policy statement.
Generate legal Blog Images with AI [Tool: DALL·E 2]
You can also use Open AI’s DALL·E 2 to have artificial intelligence generate images for you.
Note: images made with DALL·E 2 are still the property of their parent company Open AI, but you are free to use (and sell) any images that you create with DALL·E 2 and keep the profits for yourself.
However, you should note that DALL·E 2 and open AI retain the rights to such images, and they may themselves choose to sell the images that you have asked the tool to create.
That said, any profit that you make from DALL·E 2, is yours to keep, without repercussion. Do check their policies, however, to be on the safe side.
Stock Photo Websites for Blog Images: Things To Remember
Which licenses let you use stock images for commercial purposes, with complete compliance with copyright laws? The answer is – a CC0 license.
Ideally, what you are looking for is a Creative Commons license, specifically a Creative Commons Zero (CC0) license.
Quite literally, CC0 licenses allow you to do whatever you want with the images, whenever you want and as frequently as you want.
You can usually get “attribution required, free to use” or CC0-licensed images from stock websites.
Even if the use of an image is allowed to the public, you really want to read the fine print of the license that it falls under.
For example, “Free for non-profit” licenses are just that: free use only for nonprofit organizations.
Here is the “at a glance” information that you should know when using stock images.
If you look at the subsections under their “information” tabs, most stock websites state that they absolve themselves from any copyright claims against images that you have gotten from their website in the first place, which is why it is super important to research the usage limitations and restrictions for photos posted on these websites. Again, it is best to look for CC0 or other creative commons licenses.
You can also use stock images with the CC0 license to create images of your own with design tools. Just ensure you do not use copyrighted images (for which you do not have usage rights) in the designs.
This section will quickly bring you up to speed on the language of copyright – it is really easy to get lost in the mix of copyright terms.
Here is a table that should help us decode the corporate jargon:
#
Label
Symbol
Particulars of Label
1
Copyright
This means that the owner or holder of the copyright will reserve all rights of the copyrighted work(s) under copyright law(s) and that the copyrighted work is free for fair use.
2
Creative Commons
These works will have certain rights under copyright law(s) withheld, and these will be clearly communicated. These works frequently appear with the tag of “Some rights reserved”, and always require attribution to the creator. It is important to note that such licensed works can have their usage rights changed after you use the image.
3
Public Domain
The copyright owner has waived all his, or their rights and claims on the image, and you can modify, copy, and even distribute the work to the public domain, even if such use is intended for commercial purposes.
4
Fair Use
This case is exclusive of public domain image libraries, Creative Common licensed images, and stock image websites. Per the 4-factor test (purpose, nature, amount, and effect), you may find yourself able to use such images under the fair use case policy of copyrighted work(s).
Identifying Copyright Holders of Blog Images
In the case where you cannot identify which individual holds a copyright, here are some steps you can take:
A WHOIS search: If the image you are looking at has been posted by the owner of the website where said image appears, then a WHOIS search will reveal the contact data of the website owner, and by extension, of the copyright holder.
You can also right-click the image, and then select “search Google for this image” in the drop-down menu. This will display a results page with all the websites that have the same image on them, possibly helping in tracing the copyright holder for that image. Bear in mind, that the copyright owner is not legally required to mark their images on the internet as copyright protected.
You may also consult a private copyright registry, of which several are named in annex one of this report published by WIPO (The World Intellectual Property Organization).
If you can find the owner of an image, but no contact details for the copyright holder, you could try looking up the following organizations, because there is a good chance that the copyright holder is a part of them:
BAPLA (The British Assn. Of Picture Libraries and Agencies)
If you find an image online for which you have no license information, assume that it is protected under copyright law.
Properly Attributing a Blog Image: A Guide
If you decide to use an image that requires attribution, again, ensure you have the right to use it before you credit the creator/copyright owner. Because they can easily track each image published online that is tagged with their name and identify any copyright infringement easily.
Copy the URL (link) of the image and note the name of the creator/photographer.
Add image attributions to the image title tag itself (wherever you use the image in your blog) as well as to image alt tags.
Also, include the creator’s name as a caption for the image. You can also do this as a note at the end of the blog.
It is always a sound idea to reach out to the copyright owner and tell them how you plan to use their image. You can begin the message by thanking the creator for making the image available under the creative commons license.
To preserve the image quality, try to use embedded codes to display the image.
Terms and Conditions of Legal Images: The Fine Print
DALL·E: The parent company, Open AI reserves the right to have works reviewed by third-party contractors, and if the service is used through labs. open, then credits bought on labs must be used within one year from the date of purchase, or else they will expire.
Wikipedia: Wikipedia has washed its hands of any images that you find on Wikipedia by saying that “They cannot guarantee information validity”. This is why it is imperative to verify the license that even Wikimedia commons images come under before using them.
Creative Commons 2: Even CC2.0 licenses on sites like Flickr redirect you to this page on the CC website, which basically says the images are for non-commercial usage only.
The Snapshot
Exhausted? I know. Welcome to the legal desert that sucks you in and dries you out. But as a content creator, publisher, and blogger, you need to understand what you’re dealing with, especially if you offer your content publishing and digital PR services including images, screenshots, logos, etc. to clients. I hope this guide helps you to not become a victim of copyright infringement claims as they are not pleasant.
In my view, the internet should be a place where we can all share resources that we make publicly available sensibly. Anyone who’s not happy to have their content shared, should not publish it in the first place or ensure that it is clearly labeled or protected from copying. I, therefore, recommend every blogger and content creator create their own images, graphics, and designs where possible to save themselves from such headaches. This will also benefit your branding and make your content more unique, which will help it rank better on search engines.
More Important Resources and Useful Links if you fancy
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Das Konzept der Arbeit von zu Hause oder Remote-Arbeit war noch vor einem Jahrzehnt fast unvorstellbar und viele konnten sich nicht vorstellen, Online-Jobs in Deutschland zu haben.
Jetzt gilt es als die neue Normalität, vor allem seit dem Lockdown aufgrund der globalen Covid-Pandemie.
Das Internet hat neue Perspektiven eröffnet und online zu arbeiten, bedeutet keine langen Arbeitswege mehr, gefolgt von längeren Arbeitszeiten. Ich habe beschlossen, den UK Education Blog im Jahr 2018 als Nebenbeschäftigung zu starten, während ich Vollzeit als Pädagogin arbeitete. Es hat mir ermöglicht, jetzt Vollzeit als Blogger und Medienstrategin für ClickDo Ltd. zu arbeiten, während ich einen digitalen Nomaden-Lebensstil lebe. Und ja, ich liebe es! Lese hier alles über meinen ersten digital inspirierten Sommer 2018.
Du kannst eine profitable Karriere von deinem Sofa aus starten, arbeiten, wann du willst, deine Freizeit flexibel genießen und etwas bewirken. Du kannst sogar ein digitaler Nomade oder digitaler Unternehmer werden. Es ist einfacher denn je, solange du einige digitale Fähigkeiten wie SEO, digitales Marketing oder einfach die Verwendung von Microsoft Office und einem Webbrowser erworben hast.
Du kannst so einfach diese digitalen Fähigkeiten mit Tausenden von YouTube-Tutorials oder der SeekaHost University erlernen, wo ich einen Kurs über SEO-Copywriting erstellt habe.
Seit einigen Jahren arbeite ich online von zu Hause aus als Texter, Blogger und Medienstrategin. Ich habe viele Anleitungen zum Online-Geldverdienen geschrieben, die ich in diesem Artikel teile.
Und weil ich eine Deutsche bin die in England lebt, habe ich den deutschen Online-Job- und Arbeitsmarkt recherchiert, um zu zeigen, wie einfach es ist, in Deutschland online Geld zu verdienen. In England ist es bereits lange ein lukrativer Markt, wie ich hier genauer beleuchte:
Entdecke die Möglichkeiten in Deutschland, einem Land voller gutbezahlter Online-Jobs, die sich etabliert haben und die perfekt zum Einstieg ins digitale Nomadentum sind und die auffindbar sind auf online Jobbörsen wie Zuhausejobs.com zum Beispiel.
Die bewährtesten Online-Jobs in Deutschland
1. Übersetzer
Dies ist der perfekte Job, wenn du Englisch und Deutsch oder eine andere Sprache in Kombination mit Deutsch gut beherrschst. Die Übersetzung ist mit dem Wachstum des Welthandels zu einer wichtigen Aufgabe geworden. Fast alle Geschäftsdokumente, Urkunden, eidesstattlichen Erklärungen, Memoranden usw. müssen ins Englische übersetzt werden, um sie unter internationalen Kunden zu verbreiten. Es hilft, wenn du ein Diplom oder einen Abschluss in der englischen Sprache oder Zielsprache hast, aber es ist nicht obligatorisch. Natürlich müsstest du ohne Zertifizierung deine Kenntnisse des Englischen oder der Zielsprache für die Übersetzung in den ersten Projekten nachweisen. Wenn deine Arbeit gut genug ist, dann schwindet mit Erfahrung, einem großartigen Fallstudienportfolio und positiven Kundenbewertungen die Notwendigkeit einer Zertifizierung. Einige Online-Job-Websites und Suchmaschinen bieten dir auch die Möglichkeit, deine Fähigkeiten durch Tests zu präsentieren, die sie anbieten. Dies kann die Vertrauenswürdigkeit erhöhen.
Von größter Bedeutung ist das Verständnis, dass ein Übersetzer nicht nur Worte übersetzt, sondern auch Inhalte und Botschaften, die ein Unternehmen oder Kunde vermitteln möchte. Dein Webinhalt muss beispielsweise mehr als die Summe der verschiedenen Inhaltsteile sein und die Stimmung des Originals widerspiegeln, aber mit einem passenden kulturellen Blickwinkel. Deutsche Übersetzungsdienste decken verschiedene Sektoren wie Recht, Gesundheitswesen und Finanzen ab, über die du mehr recherchieren musst, wenn du dich auf diese Übersetzungsfähigkeiten spezialisieren möchtest.
Die oben genannten Branchen erfordern, dass du eine Ausbildung absolvierst, die auf den Bereich zugeschnitten ist, bevor du dich als zertifizierter oder vereidigter deutscher Übersetzer bewerben kannst, um eine Karriere in diesen Branchen zu beginnen. Mit über 130 Millionen Dolmetschern und etwa sechs Ländern, die Deutsch als Amtssprache haben, kannst du sicher sein, dass es als Übersetzer immer eine Nachfrage geben wird. Hier ist das Interview, das ich mit meiner engen Freundin Alexandra Bekavac geführt habe, die in Deutschland vereidigte Übersetzerin ist, um mehr über ihre Reise zu erfahren und wie sie ihren Lebensunterhalt mit dem Übersetzen von zu Hause aus verdient:
Britischer und deutscher Humor sind sehr unterschiedlich. Wenn also eine Kundenwebsite einen Witz oder einen lustigen Slogan präsentieren würde, wäre es deine Aufgabe, es in beiden Sprachen lustig klingen zu lassen. Als ich half, Inhalte und Dokumente für eine schweizer-deutsche Bildungswebsite namens Bambino Learncare ins Englische zu übersetzen, war dies aufgrund der Unterschiede in den nationalen und regionalen öffentlichen und politischen Systemen, die die Bildung beeinflussen, eine Herausforderung. Aus dem Deutschen zu übersetzen bedeutet also, dass du nicht nur für Deutsche, sondern ineinigen Fällen auch für Österreicher oder Schweizer sprichst, was spannend ist und viele weitere Online-Arbeitsmöglichkeiten eröffnen kann.
2. Blogger
Das Erstellen einer eigenen Domain und eines Blogs ist außergewöhnlich erfüllend und kann engagierte Blogger gut bezahlen. Der erste Schritt besteht darin, zu lernen, wie man einen Blog startet, genau wie ich es durch WordPress getan habe, und ich erkläre, wie du in nur einem Tag mit dem neuen Blog Hosting Control Panelder SeekaHost App beginnen kannst:
Wenn du eine Leidenschaft für etwas hast, teile es mit der Welt und werde bezahlt, wenn andere deinen Blog besuchen. Wenn du mehr darüber erfahren möchtest, wie du einen Blog monetarisieren kannst, lese dir hier meinen umfangreichen Blogging-Monetarisierungsleitfaden durch:
Natürlich müssen deine Blogbeiträge viele Leser anziehen, um Geld einzubringen. Du solltest daher professionelle SEO- und Blogging-Fähigkeiten haben, um die Beiträge auf Suchmaschinen hoch zu platzieren, damit die richtigen Leute sie finden. Du kannst an Online-Kursen der SeekaHost University teilnehmen, um diese Fähigkeiten zu lernen. Ich habe WordPress Hosting verwendet, um schnelle Ladegeschwindigkeiten für meine Webseiten zu erzielen, was das Ranking ebenso beeinflusst.
Mit dem SeekaHost Control Panel kann ich meine Website-Statistiken verfolgen und analysieren. Schaue dir meine Analyse hier an:
Sobald du deinen Blog erfolgreich aufgebaut hast, was Monate dauern kann (Tipp: Finde viele nützliche WordPress-, SEO- und Blogging-Tutorials auf dem SeekaHost YouTube-Kanal), ist es an der Zeit, ihn durch SEO, Social Media Marketing und Gastbeiträge zu bewerben. Dies stellt sicher, dass du genügend Leser anziehst, so dass dein Blog auf verschiedene Arten monetarisiert werden kann. Affiliate-Marketing, Verkauf von Werbeflächen, Online-Kurse, eBooks und viele weitere Möglichkeiten machen dies zu einem lukrativen Feld, das ich im Make Money Online ClickDo Leitfaden ausführlicher erkläre.
Alexandra Lapp und Leonie Hanne sind zwei bekannte deutsche Blogger, diedas Modebloggen in ein Multimillionen-Dollar-Unternehmen verwandelt haben, und du kannst auch herausfinden, wie die Top 100 britischen Blogger und Influencer wie Joe Wicks mit ihren Blogs und Social-Media-Kanälen Geld verdienen. Du wirst feststellen, dass Bloggen mehrere Möglichkeiten bietet, da viele auch erfolgreiche Vlogger auf YouTube sind und durch verschiedene Online-Quellen ein Einkommen erzielen.
Sicher nicht der schnellste und einfachste Weg online Geld zu verdienen in Deutschland, aber einer, der sich langfristig rentieren kann.
3. Dateneingabe
Die Aufgabe selbst ist ganz einfach. Du musst eine große Anzahl von Daten in ein vorgeschriebenes Format eingeben, normalerweise in Microsoft Excel auf eine Datenbankwebsite. Es gibt zwei Vorbehalte:
Du benötigst eine enorme Geschwindigkeit, mindestens 60 WPM (Wörter pro Minute), obwohl 90 vorzuziehen sind.
Die Genauigkeit muss 97,5% bei 22500 Tastenanschlägen pro Stunde betragen.
Der beste Weg, sich vorzubereiten, besteht darin, das Tippen mit einer kostenlosen Software zu lernen, die oft online verfügbar ist. Lerne auch, eine ergonomische Tastatur für eine bessere Arbeitsqualität zu verwenden. Sonst würdest du in einem Jahr ausbrennen. In diesem Bereich gibt es auch eine beträchtliche Anzahl von Fly-by-Night-Betreibern, die nicht zahlen. Daher ist eine kleine und zuverlässige Kundschaft, die dir regelmäßig Arbeit bietet eine gute Option. Weitere Tipps zu hoch bewerteten Online-Jobbörsen gebe ich im Make Money Online Kindle Book, wo ich hauptsächlich internationale Jobbörsen abdecke, die viele Deutsche auch nutzen, wie Fiverr, Upwork und mehr.
4. Online-Umfragen
Es ist die einfachste Arbeit von zu Hause aus und zahlt auch am wenigsten. Meinungsumfragen und Umfragen helfen Unternehmen, die Bedürfnisse der Kunden besser zu verstehen. Die Fragen können sich auf die Käuferpsychologie (z. B. die Gefühle beim Kauf / Auspacken), den Geschmack (Farbe, Material) oder finanzielle Aspekte (was ist zu teuer / erschwinglich) beziehen. Die Informationen sind selten persönlich identifizierbar, sondern eher ein Einblick in das Denken einer typischen Person aus der Perspektive eines Vermarkters. Mehrere Plattformen bieten Umfragen an, und das Ausfüllen von Fragebögen ist nicht aufwendig.
Dies ist eine der besten WFH-Nebenbeschäftigungen, während du Vollzeit in deinem Hauptjob arbeitest. Die Durchführung von Online-Umfragen führt jedoch nicht zu Fähigkeiten, die es dir ermöglichen würden, auf einer Karriere aufzubauen. Bessere Optionen sind daher Nebenbeschäftigungen wie die Arbeit als virtueller Assistent, da dies in einer flexibel erledigt werden kann, während du zusätzlich Geld verdienst. Umfragen bezahlen oft nicht direkt, sondern in Form von Belohnungen oder Punkten. Als virtueller Assistent erlernst du Fähigkeiten wie Verwaltungsaufgaben oder E-Mail- oder Social-Media-Marketing, was dich als Freelancer attraktiver macht.
5. Content Writer/Texter
Es ist ein Schreibjob ähnlich einem Blogger. Aber abgesehen davon haben sie sehr wenig gemeinsam. Als Texter schreibst du nicht über deine Leidenschaft, sondern darüber, was dein Kunde will und braucht. Es könnte ein Werbetext sein, die „Über Uns“ Seite einer Website, ein Blogbeitrag mit bestimmten Schlüsselwörtern, die brillant in den Text eingefügt werden sollen, oder Aufgaben, die ich in meinem Portfolio und meinen Blogbeiträgen über Content-Writing-Jobs und Geschäftsideen ausführlicher beschreibe. Was benötigt wird, ist ein gutes Sprachverständnis, ein umfangreiches Vokabular, die Fähigkeit, schnell zu recherchieren, Gedanken zu formulieren und sie in einfachen, klaren Sätzen niederzuschreiben, die einen Leser ansprechen. Außerdem bräuchte man angeborene Neugier, denn die Themen, über die man schreiben kann, könnten so vielfältig sein wie eine Reise in die Serengeti zu den besten zehn DSLR-Kameras unter 1000 Euro.
Lese hier einige meiner Artikel über die Online-Arbeit als Texter, Content Writer und Marketingexperte:
SEO bedeutet Suchmaschinenoptimierung. So klettert eine Website den Suchmaschinen-Seiten-Ranking-Algorithmus nach oben. Mehrere verschiedene Aufgaben werden von der SEO-Branche ausgeführt. Einige davon umfassen Keyword-Analysen, Traffic-Messung, Backlink-Überwachung und die SEO-Optimierung natürlich. Es ist keine formelle Schulung erforderlich, aber eine SEO-Zertifizierung oder sogar ein kostenloser MOOC-Kurs würde helfen, die Branche besser zu verstehen. Du kannst offensichtlich zunächst nicht den gesamten SEO-Prozess bewältigen, und es ist am besten, als Assistent zu beginnen, der von zu Hause aus arbeitet. SEO ist eine wichtige Fähigkeit für viele Online-Jobs und wenn du online in Deutschland erfolgreich sein willst, musst du wichtige Schlüsselwörtermerkmale verstehen und wie du diese in deinen Texten implementieren kannst, damit sie das richtige Publikum anziehen.
Deshalb teile ich mit meinen ClickDo-Kollegen an der SeekaHost University wichtige SEO-Fähigkeiten und Weisheiten, die mit den richtigen SEO-Tools in jeder Sprache angewendet werden können. Fernando Raymond, der # 1 SEO-Berater bei ClickDo, der auch Kursleiter an der SeekaHost University ist, teilt viele SEO-Tipps auf seinem Blog. Und du solltest seinen neuesten Leitfaden über PBN SEO lesen, um die vielversprechenden SEO-Strategien zu verstehen, die er verwendet, um Hunderte von Websites zu ranken.
7. Virtueller Assistent
Virtuelle Assistenten bieten Unternehmen weltweit administrative Online-Unterstützung. Bei so vielen Startups besteht enormer Bedarf für administrative Aufgaben. Ein virtueller Assistent arbeitet Teil- oder Vollzeit für ein Unternehmen oder Teilzeit für mehrere und hilft bei der Verwaltung aller Büroaufgaben. Vom Schreiben von E-Mails über das Verfassen von Rundschreiben bis hin zum Korrekturlesenvon Pressemitteilungen – für einen virtuellen Assistenten gehört alles zum Tagesgeschäft und du kannst die Dienstleistungen auf Deutsch oder Englisch über freiberufliche Plattformen wie Fiverr, Upwork oder Jobbörsen wie Indeed bewerben.
8. Social Media Analyst
Wenn du dich nicht von Instagram oder Facebook fernhalten kannst, ist dies der perfekte Job für dich. Ein bedeutender Teil des Marketings hat sich online und in die sozialen Medien verlagert. Es besteht ein ständiger Bedarf, den Veröffentlichungskalender zu überwachen und die perfekte Plattform zu finden, die einen hohen ROI für die Marketinginvestition bietet. Es erfordert ein gewisses Maß an Komfort mit Zahlen und Statistiken und die Fähigkeit, objektiv zu analysieren und einen Bericht zu erstellen, auf dessen Grundlage das Unternehmen seine Marketingstrategie optimieren kann.
Du musst verstehen, wie bezahlte Anzeigen auf Social-Media-Kanälen geschaltet werden undwie du mehr Likes und Shares für jede Social-Media-Kampagne erhältst. Dies beinhaltet auch ein gewisses Maß an kreativem und konvertierendem Social-Media-Text und Bild- oder sogar Videodesign, um jeden Social-Media-Beitrag so effektiv wie möglich zu gestalten. Viele deutsche Unternehmen werden vielleicht nur für ein paar Stunden pro Woche Unterstützung bei ihren Social-Media-Aktivitäten suchen, da sie möglicherweise bereits Marketing-Automatisierungstools verwenden. Am besten schaut man sich Online-Jobplattformen wie Fiverr, Upwork und Co. an, um zu sehen, was die aktuellen Erwartungen an solche Gigs sind.
9. Online-Gamer
Online-Gaming ist ein weiterer großer Geldbringer und in Deutschland ziehen Videospiele wie Minecraft zum Beispiel auf YouTube eine riesige Fangemeinde an. Für Minecraft-Fanatiker gibt es viele Möglichkeiten, von ihrer Spielleidenschaft und ihrem Können zu profitieren. Wenn du durch Online-Spiele Geld verdienen möchtest, musst du zuerst einen Minecraft-Spielserver erstellen. Du musst Zeit, Geschick und Mühe investieren, um den Server, eine einzigartige Minecraft-Welt und eine engagierte Community für andere Minecraft-Spieler zu bilden. Anfänger können einen Minecraft-Server von einem zuverlässigen Hosting-Anbieter wie SeekaHost kaufen und mehr darüber lesen, wie sie mit dem SeekaHost Minecraft Server Guide beginnen können. Probiere diese geldgenerierenden Wege aus, sobald dein Minecraft-Server in Betrieb ist:
Verdiene, indem du dein Minecraft-Spielerlebnis streamst: Erstelle einen YouTube-Kanal und füge eine Vielzahl von Inhalten zu deinem Spiel hinzu, z. B. Expertentipps, hinter den Kulissen Material usw. Du kannst ein anständiges Einkommen durch das YouTube-Monetarisierungsprogramm verdienen, das im oben genannten ClickDo Make Money Online Guide ausführlicher behandelt wird.
Verlange Geld für die Nutzung deines Servers: Sobald du deinen Server bewirbst und Leute dafür gewinnst, kannst du beginnen, Spieler für die Nutzung deines Servers zur Kasse zu bitten. Du kannst einen anständigen Betrag für eine fantastische Welt mit großer visueller Wirkung, Erweiterungen, Mods und mehr verlangen. Wenn Benutzer deine Minecraft-Welt mögen, kannst du Mitgliedsgebühren erheben, wobei du je nach Spieldauer, Funktionen usw. verschiedene Pakete anbieten kannst.
Erstelle ein “aufgabenbasiertes” virtuelles Währungsprogramm für Spieler: Richte deine Minecraft-Server so ein, dass Spieler eine virtuelle Währung zum Spielen verwenden. Du kannst einen bestimmten Betrag an virtueller Währung basierend auf den abgeschlossenen Aufgaben zuweisen. Diese Aufgaben können mit deinen Geschäftspartnerprogrammen und Werbevereinbarungen verknüpft sein und die Spieler ermutigen, deren Produkte wie Anwendungen herunterzuladen. Du kannst deine Spieler auch dazu bringen, die neuesten Anzeigen deines Sponsors anzusehen oder beispielsweise ihre E-Mail-Listen zu abonnieren.
Der Vorteil der Arbeit von zu Hause aus ist, dass du einige ausprobieren kannst, um herauszufinden, welche zu deiner Persönlichkeit und deinen Bedürfnissen am besten passen. Wenn du ein Blogger sein willst (und vielleicht auch einen YouTube-Kanal betreiben möchtest), brauchst du Vollzeit-Engagement. Jobs wie Dateneingabe und Online-Umfragen erfordern weniger Aufwand an Zeit, Energie und Kreativität, zahlen aber auch auf lange Sicht weniger. Eines ist sicher – dass der Trend online Geld zu verdienen anhalten wird.
Wenn du früh einsteigst und dich in der Branche etablierst, hast du sicherlich einen unschlagbaren Vorteil auf dem deutschen und internationalen Online-Arbeitsmarkt. Ich empfehle auch dringend, einen Blog zu starten, den du entweder als professionelle Online-Präsenz und Portfolio nutzen kannst, wie ich es hier tue,oder um deine Leidenschaft, Expertise und Wissen in deiner Branche zu teilen, wie ich es mit einigen dieser Blogs tue:
Du kannst Inhalte in verschiedenen Sprachen veröffentlichen, aber wenn du den deutschen Markt ansprechen möchtest, solltest du in perfektem Deutsch bloggen. Jede Art von Online-Plattform, die bei deiner Zielgruppe ankommt, kann dir die Aufmerksamkeit im Internet bringen, die du benötigst, um eine Online-Karriere aufzubauen. Sehen dir das Video unten an, in dem ich erkläre, wie du dich online über mehrere Blogs, Social-Media-Profile und mehr profilieren kannst, damit du deine eigene einzigartige Online-Präsenz aufbaust, die dich auf eigene Weise repräsentiert:
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Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Guest posting can be an excellent tool for all sorts of different businesses trying to build a reputation and brand.
To begin with, it is going to allow you to build up some increased credibility, which is all-important in this competitive world.
At the same time, you should also be able to get some excellent backlinks that you can use to increase your SEO rankings if you ensure effective SEO copywriting in your guest posts.
However, if you are going to be guest posting, it is certainly going to be worth making sure that you are doing it the right way.
There are a few different rules that are going to be worth following closely in this regard and we list some below.
1. Choose the Websites Carefully
No matter whether you are planning on running the guest posting strategy yourself or you are going to be relying on an external guest post service, there is no doubt that the sites should all be chosen in a careful manner.
After all, you want them to lend some of their credibility to what you are doing and not take it away for any reason. At the same time, it is also going to be important that they are lending something positive to you in terms of the overall search engine optimization impact that is achieved.
2. Follow the Rules When Pitching and Writing the Content
While there are some guest posting sites out there that are more than happy to accept any type of content that comes their way, there are others that are going to expect you to make a proper pitch.
Ultimately, when you are putting in your outreach pitch, you should be taking the time to read and follow all the different rules that have been set out for you. At the same time, you should take extra care to write content that is good enough. Otherwise, it is going to be more than likely that you will simply not be allowed back again.
3. Choose an Interesting Topic
The choice of topic needs to be a highly interesting one for a couple of major reasons. In the first place, you are going to want to make sure that you are impressing the guest blog and writing something that has not already been previously covered in one way or another.
At the same time, you are also going to want to attract some clicks and shares in your own right, which leads readers to want to read more from you.
4. Write a Strong Bio
If people have liked what they have read, it is often the bio that they will then be scrolling down to. You should certainly take the opportunity to make sure that you have written a strong one that reflects your own business and what it is trying to accomplish while including your website links.
This way, you may well be able to get some more followers to come to your website directly rather than via a third-party website in the first place.
Conclusion
Following all these different rules of guest posting will make it more likely that you will do it in the right way the first time around, making every single guest post count to establish yourself on the web.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
For copywriter cubs finding their way in an online jungle filled with competitors with fiercely ferocious appetites for digital notoriety, fear not!
In this post, I will guide you through the intricate ins and outs of resume or CV portfolio websites and how to not only create a copywriter website portfolio that brings pride to your profession. But also, how to formulate its highly optimisable appeal as a digital framework for imprinting the journey of your professional prowess much to the delight of prospective recruiters or online service seekers.
My copywriter website portfolio insights invite you to explore the purpose and value of resume portfolio and CV websites while shedding light on social media strategies you can adopt to vitalise your virtual visibility for eager online onlookers.
Are you a copywriter looking to build your online resume portfolio and CV website repertoire?
You’ve come to the right place!
From steps to purchasing an affordable website domain to helpful hints about sourcing an effective content management system to carry your portfolio website content for showcasing, my copywriter website portfolio tips are your go-to guide to online CV and portfolio perfection.
Furthermore, to help boost your online persona and optimise your marketability potential, I will share valuable resources and tactful SEO and digital PR tips you can use to improve platform performance for your copywriter website portfolio.
Traditional Portfolios/CVs & Their Digital Transition
As a direct result of the technological strides reached since the dawn of the digital revolution, the digital door to producing a prospective online persona through your online portfolio swings wide open to meet your professional objectives.
By identifying and isolating the key characteristics encompassing the general nature of traditional portfolios and their intended purpose, copywriters can swiftly accommodate the shift towards meeting the digitised demand for resume portfolios and CV websites.
What is an Online Portfolio or CV Website?
As a career-facing framework fashioned to support the contextual composition of a CV, a portfolio is a collection of information and material that gives visual examples of a person’s professional skills and experience through website links, illustrations, photographs, &/or videos as proof of their professional capabilities.
Generally giving employers an idea of the quality of a person’s work and interests, portfolios are a substantially effective means of showcasing someone’s professional abilities and skills rather than merely describing them.
As such, coining on their credibility, it’s common practice for experienced professionals and creatives to consistently keep their portfolios updated with the latest career-building exemplars of their skills and masterpieces, which is best done online via a website.
In contrast to the outdated hard-copy printed portfolios of the past, nowadays, professionals from across the board (i.e., copywriters, architects, photographers, artists, designers, developers, etc.) use online portfolios and CVs when digitally displaying their skills and proven experience.
In my case, you can often find new blog posts about new aspects of my work as an online media and PR strategist and content writer. This way I keep my readers and anyone potentially looking for my services up to date about my expertise, work projects, and knowledge.
Furthermore, in curbing their insatiable quench for first-hand exemplifications of your excellence, recruiters and corporate collaborators now place higher demands for resume portfolio websites as professional accompaniments to digital resumes.
The Significance of Digitising Your Traditional Portfolio or CV
Fine-tuned to appeal to your career-climbing potential in the field of copywriting, the intended purpose of resume portfolio and CV websites is to virtually eternalise your work accomplishments and develop your professional online persona in perfectly presented ways. As a result, to the delight of hiring managers, online visitors getting a glimpse at your copywriter website portfolio can join the technological trail tracing your masterful movements from the onset of your career journey.
According to statistical resume research findings from Careerbuilder, 16% of recruiters look for links to personal blogs, portfolios, or websites, making the online resume route more accommodating in meeting this digital demand.
Furthermore, with 71.6% of resume errors coming from the miscommunication of skills on a resume, having an online portfolio or CV in contrast to a traditional hard-copy variant allows you to make quick corrections to any oversights or errors on your site from the get-go.
The potential at this point for positioning you towards your next big gig or collaborative freelance project is more partial to your opting for an online portfolio platform over a more traditional version. This digital practice gives you swifter editorial control and more creative freedom for quick fixes and occasional updates, regardless of the modification scope.
5 Benefits of Creating a Resume Portfolio Website
The very nature of online portfolios and CVs and their prosperous professional positioning completely dispels the notion that they’re industry specific. Open to varying fields of networks and niches nowadays, resume portfolio websites have fast become exceedingly important in the ever-expanding corporate sector than ever before.
Using the potential to increase your visibility and online presence to your advantage, creating a copywriter portfolio or CV website will digitally showcase your work to captivate the interest of companies you’d like to work for, making accessibility for them quick and convenient.
1. Exemplifying the Experience and Skills Listed in your Digital Resume/CV:
As an authentically comprehensive and original reflection of your personality and creativity, an online portfolio digitally showcases individualised demonstrations of your copywriting consistency in different dynamic and impactful ways.
2. Freedom of Flexibility:
With just a simple click, creating an online portfolio or CV to showcase your copywriting material has never been this easy! Allowing you to quickly and conveniently carry out effortless edits and updates at any given time, having a digital portfolio as your online canvas also gives you the freedom to track your site visitors and views via popular web analytics tools like Google Analytics (which can be accessed via the SeekaPanel where I host my websites).
Furthermore, once you’ve settled on your chosen design, layout, and added copy, you can showcase visual representations of your proven talents through added media (i.e., images, videos, audio clips, graphs, etc.). While free to constantly create new content and include web link additions on your resume portfolio or CV website, you’re also at liberty to improve its multimedia elements to demonstrate the luminous leaps in your learning process. I recommend adding social media posts related to your work for example, but you can also link to clients for example, if they’re OK with that.
3. Enshrining Your Evolving Professional Body of Work for Visitors to Track:
In contrast to traditional portfolios, digital portfolios offer more creative and innovative ways of instantly showcasing and sharing your unique brand, experience, and expertise with people situated anywhere in the world. Building a copywriter portfolio or CV website will plant a professionally polished seed rooted in sprouting your work history and tracking significant milestones achieved throughout your career.
4. Making First Impressions Count:
When wanting to assess the work you’ve accumulated, targeted companies or industry professionals of interest will more likely click on your portfolio or CV website link in your email signature or on your online resume. As such, when looking to make a lasting impression, it’s not too much of an ask to stunningly feature your work samples &/or links and recommendations in memorable ways to give you that extra edge over your copywriter competitors.
5. Facilitating the Optimisation of Your Visibility and Online Presence:
Covered later in greater detail, search engine optimisation (SEO) is an incrementally advantageous traffic-generating tactic for maximising online searchability and visibility. Adopting well-orchestrated SEO techniques and strategies can increase your online visibility and presence through web searches of your name or professional copywriting brand.
Ready to creatively conjure up an impressive online portfolio capable of taking your personalised professional persona to new heights?
Not so fast! Before setting up your professional copywriter portfolio or CV website, you must first carry out the delicate process of registering a domain in your brand name and selecting a website builder.
Top Tips For Registering a Portfolio or CV Website Domain
A domain name is an address visitors type into their browser address bar to arrive at your website. To make it a lot easier for recruiters to find you, registering a domain name ensures that you reap the benefits of having a professional online presence.
Depending on the chosen domain name extension, HostGator ranges the price of an average domain name between $10-$12 and SeekaHost offers the most popular .com domain extension, which I have chosen for a more international reach, starting from $5.99.
Although there’s always the option of choosing a free domain for your digital CV or portfolio, most professionals prefer to purchase theirs with a trusted registrar to ensure the domain name is registered in their name and can be extended whenever required.
Five Factors to consider before buying your Portfolio or CV Website Domain
Before buying your domain, keep these five core factors in mind:
Carefully Assess Your Domain Structure: Consisting of a prefix (https), a subdomain (www), the website’s name, and an extension (.com, .org, .net, etc.), the structure of your chosen domain name is critical, as it needs to look and sound good. Always make sure you choose the one that best fits your professional persona.
Apply the KISS Rule of Thumb: Ideally, domain names are short, memorable, and easily spelled. So, in the politest way possible, “Keep It Simple, S”
Keyword Quintessentials: With your shortlist of possible domain names jotted down for you to consider when researching their availability online, always try incorporating consequential keywords in your copywriter brand and domain name for better search engine rankings.
Dire Domain Name Don’ts: As it is, unmemorable underscores used in social media handles are hard enough to recall, and the same principle applies to domain names. So, to effectively manage the recollections of your virtual visitors, by any means necessary, avoid using unusual symbols or hyphens that can easily be incorrectly spelled and fly over someone’s head, as this will limit your domain name searchability potential.
Pay Extra Attention to Your Extension: Ensure that you put considerable thought into your domain name extension, keeping factors like your copywriting brand, purpose/function, and geographical location (i.e., .co.uk for the United Kingdom) top of mind.
Ready to purchase a domain name for your copywriter website portfolio-in-process?
ICANN is a non-profit organisation that oversees the entire system of domain names, allowing outside companies known as domain registrars (i.e., GoDaddy, Bluehost, SeekaHost, and Domain.com) to
Seekahost.app
sell and manage domain names. Once you’ve decided on your chosen domain name, you can undergo standard purchasing protocols facilitated via correspondence with the domain registrar of your choosing.
No matter which domain you end up choosing (.uk, .co.uk, .com, or .net), finding these domains with SeekaHost is fast, easy, and affordable. In Britain, you will only have to invest roughly £4, making SeekaHost’s online offering one of the most cost-effective prices across the UK.
To register your chosen domain name, ICANN requires your contact information, including your name, phone number, physical address, and email address. Having purchased and registered the available domain name of your choosing, you’re now one step closer to crafting the copywriter portfolio or CV of your career dreams.
With a popular content management system (CMS) like WordPress and its quick one-click installer ready to host your professional resume portfolio or CV website, the digital journey to creating your bespoke site has just begun.
How to Create a Resume Portfolio Website With WordPress
An optimal online force to be reckoned with, WordPress has been revered as the fastest-growing CMS platform since 2012.
Holding a majority share in the market, WordPress has substantial stature as a widely-used CMS tool, with various WordPress facts and stats accrediting the popular web hosting platform for powering 64.1% of all sites that use a CMS.
Vital to the success of your professional copywriting platform, following crucial steps to hosting a domain name and creating a WordPress website will jumpstart your journey towards developing an optimisable resume portfolio or CV website of premium quality.
The video below demonstrates just how quick and easy it is to add your domain name to your WordPress hosting via SeekaHost’s WordPress Control Panel:
Selecting an appropriate WordPress theme is also a key component to effectively encapsulating the visually exquisite appeal of your unique copywriter brand via your copywriter website portfolio.
Below are examples of some of the most popular WordPress themes out there today:
When it comes to the necessary copywriting material intended for inclusion on your resume portfolio or CV website, charismatic content plays a crucial part in pairing the principles of your online professional persona with your desired project outcomes.
Why Resume Portfolio Website Content is King
Are you a copywriter with specialised services for companies operating in niche-specific sectors?
Well, you’ll be thrilled to know that you can tailor your copywriter website portfolio content accordingly to meet the interests of potential companies of interest in fields best aligned with your specialised skillset and services.
There are plenty of industry-specific fields with a high demand for copywriters to break into with countless more for you to mirror by modifying your portfolio website content, accordingly, offering your specialised services to targeted company niches of interest.
Do you have active social media accounts with a fair number of followers already viewing your content?
Then why not take your copywriter website portfolio content to the next level of online notoriety by sharing it on your socials to maximise your reach?
Here’s how …
Social Media & Your Copywriter Website Portfolio: A Synchronised Recipe for Success
American businessman Warren Buffet, aka one of the most successful investors in the world, couldn’t have phrased his famously impactful quote any better when he said:
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Building a social media following reinforces your online reputation and can influence the social media marketing strategy for your digital copywriting material in substantially expansive ways.
Social media provides a plethora of possibilities in the realm of online networking. Giving you access to key decision-makers and professional peers, most of whom are contactable via popular platforms like LinkedIn, Facebook, Twitter, and Instagram, social media provides a platform to help expand your resume portfolio website’s reach.
As such, it’s always best to keep a squeaky-clean online image, always remembering to present an admirable, wholesome, and respectable digital persona reflective of your core values and passion for your copywriting craft.
Social media cannot merely open many windows of opportunity for your career in copywriting. It also allows you to establish and build a professional rapport with people of interest in personable ways. So, wherever possible, always keep your online portfolio content circulating on your socials, especially if you’re no stranger to constant content updates made to your online portfolio.
Now, with your copywriter portfolio or CV website content in full swing on your socials, it’s time to level up your site’s searchability potential through tactful SEO strategies you can quickly adapt to meet your digital PR objectives.
How to Improve Your Resume Portfolio Website’s Performance with SEO
As an online marketing approach used to garner online awareness towards a targeted audience, the prospective principles of digital public relations (digital PR) are not to be overlooked when illuminating your online notoriety agenda.
Digital PR is valuable because it introduces your digital portfolio material to an array of new target audiences via search engine results pages and advertorial placements featured on popular sites relating to your specific copywriting niche.
With modern-day digital PR introducing various methods for measuring site metrics, optimising online searchability for your resume portfolio website has never been this pivotal. So be sure to get your head in the game by learning specialised SEO techniques to drive traffic and measure conversion to your site. SeekaHost University offers you an e-learning platform for honing your digital marketing skills, which will come in handy as you begin to set sail on your site’s SEO success.
To get your creative juices flowing to inspire how you digitally showcase your way with words, I’ve compiled a list of five top-tier digital portfolio or CV websites you can use as proven examples of online excellence.
Hopefully, these examples will help unleash your professional potential when incorporating various elements showcasing your unique style and innovative aesthetic in your copywriter website portfolio.
5 Effective Copywriter Website Portfolio Examples
Given the massive scope of masterful copywriting masterpieces circulating cyberspace, several excellently executed copywriting portfolio examples exist today. Trust me when I say that narrowing down the extensive list to reach my top five copywriter website portfolios was no easy feat.
Basing my selection on a set of criteria involving design, layout, copy material, added media, information accessibility, A-grade client history, optimised searchability, user-friendliness, and navigational ease of effort, below are five exquisite and somewhat unusual examples of prolific online copywriter portfolios to inspire you:
In his digital portfolio homepage, Jose takes both simple and straightforward to the extremes. Jose has the comedic copy to thank, which makes it work.
Jose’s digital portfolio illustrates his personable appeal through the subtle slapstick undertones written in bold white letters against a black background on his homepage. Accompanied by a “scroll down to see blood, sweat and tears” call-to-action accompanied by a sarcastically written button prank featured at the bottom of the page.
Who wouldn’t feel compelled to scroll down further with an icebreaker like that?
Letsseeifthisnameistaken.com
Giving visitors some time to digest his opening statement, they later get to visually discover the wonders of Jose’s work via the eye-catching colors and animated plates featured further down in his digital portfolio.
In contrast to the above example, the copywriter has adopted a different homepage strategy altogether. Rather than showcasing glimpses of his works, Dan shares some personal notes, messages, quotes, and photos in a chaotically cluttered fashion all around the page.
Generally, because of the great sense of humor shared amongst most copywriters, this comical display appeals to the inwardly “all over the place” nature of copywriters and their craft. What’s appealing about Dan’s homepage is that it also speaks to an expanded spectrum of online visitors who can relate to the organised messes we experience from time to time, having the potential to catch the gaze of new prospective clientele.
Perfectly categorising his many projects through the prominent world-class client titles listed on his sidebar, it’s instantly clear that Dan is the real deal. If visitors aren’t convinced, his featured collaborative commercial work with famed Hollywood actor Ben Affleck should do just the trick.
Maneuvering slightly away from merit, nowadays, people prefer to choose everything based on recommendations, which must be the central motivating factor for Aly’s digital copywriter portfolio.
As you land on the homepage, you discover a list of newspapers and websites Aly writes for, including big-time businesses like Forbes and Yahoo! the minimalistic design and color scheme also adds a nice touch to the straightforward structure of Aly’s site.
Digital nomad Davina Van Buren is more than a traveling freelancer. She is a Journalist, Content Marketing Strategist, and Brand Development Partner – you go, girl!
Each of Davina’s occupations has a separate page with links to samples of her work.
There is also an impressive list of clients represented by company logos featured further down on her homepage. The white, grey, and teal accents also support the professional prestige of her online portfolio, adding to the polished look of Davina’s site.
For my online portfolio, I chose the WordPress Theme Divi that I had customized with a visually user-friendly interactive layout fine-tuned for simplistic scrolling, making the platform easy on the eye for any visitor to quickly navigate.
The compassionable photo in the header and the concise opening statement draws visitors in and gives way to seamless scrolling, directing them to their preferred section of interest.
manuelawillbold.com
I present my work with written and visual content and provide links to my work sources so that visitors can explore it all with one click. Additionally, I provide pages that showcase more information about the services I offer. At the tail-end of my online portfolio website, where I’ve shared my contact form, I demonstrate a fundamental factor that converts visitors into customers.
manuelawillbold.com
There’s no point in having a stunning copywriter website portfolio if there’s no way of contacting you. So, detail your contact information and add CTAs to encourage visitors to get in touch with you and build a relationship.
Conclusion
Transitioning from putting together traditional portfolios, nowadays considered an obsolete professional practice, the digital dawning of online portfolios has taken the world of project procurement to soaringly new heights.
Copywriter portfolio and CV websites demonstrate your personality, ingenuity, creativity, brevity, and literacy and can propel your copywriting career status toward colossal online credibility, much like the examples presented above.
Copywriter website portfolios are precious pieces of marketing material in the digital PR landscape and in themselves are a reflection of your copywriter’s work. A copywriter portfolio or CV website detailing your talents and services is a vital prerequisite for gaining trust and creating long-term value by gradually building your online reputation and brand over time, ultimately paving the way for you to land your next big copywriting gig and establishing yourself as an expert in your field.
It’s now easier than ever to find an affordable website domain and web hosting accompanied by reliable marketing resources and helpful WordPress tutorials with SeekaHost and other providers. Through this process, you can quickly and openly distribute content on social media, optimise your site using strategic SEO tactics to increase web traffic, and expand your professional network pool to ensure your career’s longevity.
If you require any further support with your copywriter portfolio or CV website, get in touch with me and I’ll be more than happy to help.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
The beauty of starting a website or blog is that you often don’t know exactly where the journey takes you. You begin with registering a domain and writing about topics that you’re interested in and over time various categories emerge from your overall web content.
The most popular topics that people find your website for through their searches on search engines or social media, may establish your online presence as an expert niche publication in the industries you mainly cover.
This can attract enquiries from journalists, marketers and event organisers or press departments looking for influencers or digital publishers in their field to cover their events and news.
This is the journey I have been on since I started blogging on various websites, which I will share as examples of my editorial work that has led to such collaborations.
I will show you how I went about the whole process, from the enquiry stage to the execution stage of press and event coverage as I have noticed that there is a high demand in this field.
Consider your websites as web properties that people visit when searching for specific information. The more visitors your website attracts, the better of course as you can offer any content publication a wider audience exposure.
You have the opportunity to write about brands and organisations as well as established experts in your niche, you may also be able to conduct exclusive interviews and network, which is all positive ROI for your website.
Event and news coverage can also establish you as a writer, digital marketer, or influencer, especially if you can utilize your populated social media channels for more online exposure.
You can be creative with how you publish such content, and you’ll need to have guidelines set up that clarify the terms and conditions of your coverage of course. See the services I offer in more detail here:
If people are happy with how their events and news are published on your website, they will come back for more. As you can see, I offer press and news release publications, which I offer in two formats: a free plain-text version and a paid media version. I want to give everyone the opportunity to share their news, however, the more value a publication provides, the more work it requires which cannot be offered for free.
I explain this in more detail in my release enquiry response emails for example, which look like this:
Hi,
Thank you for your submission.
We can publish your release on the following relevant sites:
We offer a free plain text publication without any images/videos/hyperlinks or a paid publication with images/videos/hyperlinks for an admin fee of £40. The main difference is that the branding is much more effective with a media publication, and it offers SEO advantages.
I look forward to hearing back from you so that we can go ahead and publish your release within the next 3 working days.
Kind regards,
This can be a beneficial and lucrative option for a webmaster if they market and rank their website well to offer their clients the intended exposure and ROI.
How to cover Events & News as a Blogger & Publisher?
You will have established yourself as an expert in your niche and will therefore bring the necessary know-how to any news and event coverage in your industry.
Another plus is that you can be quite creative with your coverage on your website as you’re the webmaster and make all the rules. You should be up to date with the latest features your website can offer in terms of plugins for example for WordPress sites to offer the best web design and user experience for your clients and visitors.
If you’re not well-versed in this area, you can always speak with a web consultant to make your website extraordinary.
Depending on your website’s unique audience and focus, you can choose certain businesses, experts, or topics you want to cover that you find most suitable and promising. This can be determined by keyword searches with SEO tools and by the nature of enquiries you receive via your website.
The way you cover them can also be flexible if you don’t have to follow guidelines from your partners or if you negotiate these beforehand.
Make sure you have a clear vision of what you’d like to achieve with your event and news coverage and that you also take your partners’ goals and requirements into account. This will help you identify which features to offer, e.g., photography/videography, interviews, research, social media shares/posts, email marketing etc.
Ensure you have the resources to deliver what you offer, e.g., a professional photographer/videographer or required equipment for example.
Find below my examples of different events I have covered for some of the blogs I manage to get an idea:
Top Features of Event & News Coverage Publications
As you can see, the coverage I currently offer has the following features:
Exclusive and unique photographs taken by a professional photographer or provided by a client
Quotes from exhibitors
Information about exhibitors covered
Social media posts that were shared live
Hyperlinks that take readers to the exhibitors’ websites/channels
My own commentary with regards to my expert opinions on what is covered plus tips and recommendations I have enquired about or researched
Depending on the size of an event, it can be difficult to cover everything, so I’d recommend you focus on selected exhibitors, topics, workshops etc. that will be most interesting for your audience based on what you usually cover.
Preparation is key and you should always ask all entities you cover for permission to do so, perhaps even liaise with them prior to the event to discuss possible questions and angles that they’re satisfied with as I have done before conducting these interviews:
I then shared the drafts with the interviewees first before publishing them to get their consent and green light. This is important also with regard to data protection and general professionalism.
Many organisations will want to create awareness of an event before it happens, and they may ask you to publish a press or news release that they normally send you.
You can agree to make this part of your collaboration, or you can agree on a separate arrangement for this.
Here are some examples of how I publish media releases that offer the full range of benefits to my clients for SEO and marketing:
Partners also appreciate coverage on other channels such as social media or YouTube, which I additionally provide as you can see in the below examples:
What’s the future of Events & News Publications for Bloggers & Publishers?
Since the websites I manage have grown and increased their monthly organic web traffic, I receive news release enquiries daily and for events, it’s less frequent, but also on the rise.
Every business or organisation needs to be visible on the internet nowadays and it’s not sufficient to just publish a few posts on social media if you want to reach a wider and more diverse audience.
Crunching some numbers, there is a clear upward trend for higher demand in the online publishing industry:
63% of journalists said news announcements and press releases are what they want from their PR contacts, indicating that most reporters want to continue interacting with their PR professionals in the same way they have historically.
22% reported that original research on trends and market data was also important to them, offering a new opportunity for PR and comms pros to be a source.
44% of journalists say that press releases are their most trustworthy source of brand-related information.
And there is also growing profitability in this sector:
49% of brands are spending less than $10,000 per year on influencer marketing.
23% are spending between $10,000 and $50,000.
12% of marketers are devoting $50,000-$100,000,
5% $100,000-$500,000, and
6% are spending over $500,000.
And according to statista.com more than 2/3 of individuals in Great Britain were either reading or downloading online news, newspapers or magazines in 2020.
If you are intending to take your blog or website to the next level and perhaps also to make money online, you’ll need to find ways to offer partnerships, sponsorships, and collaborations to grow and expand. After all, what good is a website with nothing useful, intriguing, interesting and trending to share?
And to constantly produce content by yourself is extremely hard and time-consuming, plus may not be that diverse.
Consider your options with your website or blog, go through some website monetisation strategies that may be suitable for your web properties and invest in expanding your services and marketing your website.
If you need support with digital marketing, SEO, or web design, I can offer more support via digital marketing agency ClickDo and web host SeekaHost, where I work as an online media and PR strategist. We have various resources and an expert team at hand to help with anything around your web presence.
Simply contact me and I’ll respond to your enquiry in no time. Make the most of your website or blog today!
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Eine Website ist entscheidend für die Markensichtbarkeit, nicht nur für das Google-Ranking, sondern auch für die Markenwahrnehmung. Eine Website hilft potenziellen Kunden, die Persönlichkeit Ihrer Marke zu assimilieren und mit größerer Wahrscheinlichkeit bei Ihnen zu kaufen.
Die Bedeutung von SEO für die Markensichtbarkeit wird oft unterschätzt, aber eine Marke muss auf der ersten Seite einer Suche im Internet gefunden werden. Indem Sie sich auf die Sichtbarkeit Ihrer Marke in Suchmaschinen konzentrieren, werden sich die Verbraucher eher an Ihre Marke erinnern.
Wie bei jeder anderen digitalen Marketingstrategie ist ein gut geschriebener Blog der beste Weg, um gezielte Leser anzuziehen. Blogs erhöhen die Sichtbarkeit Ihrer Marke, indem sie relevante und wertvolle Inhalte bereitstellen, die Antworten auf Fragen bieten, nach denen Menschen auf Suchmaschinen suchen.
Die Durchführung einer erfolgreichen Business-E-Mail-Marketingkampagne für Ihre Marke ist ein Muss, wenn Sie an digitalem Marketing für Unternehmen arbeiten. Ihre E-Mail-Kampagne sollte ein einheitliches Design, Schreibstil und Farbschemata aufweisen. Sie können auch ein Bild oder Firmenlogo einfügen, um Ihre Markenbekanntheit zu steigern.
Das Hauptziel des Social-Media-Marketings ist es, das Community-Engagement zu erhöhen, das Publikum Ihrer Marke aufzubauen und den Web-Traffic zu erhöhen. Der Hauptzweck der Nutzung sozialer Medien wie Facebook für die Markensichtbarkeit besteht darin, das Markenbewusstsein zu steigern.
Ein zunehmend wichtiger Aspekt der digitalen Marketingstrategie ist die Verbesserung der Sichtbarkeit Ihrer Marke durch Online-Kundenbewertungen. Online-Bewertungen von echten Kunden können Ihrer Marke helfen, zu wachsen und eine positive Sichtbarkeit online zu erlangen.
gramm verdienen, das im oben genannten ClickDo Make Money Online Guide ausführlicher behandelt wird.
