How to Build an Effective Online Resume Portfolio or CV Website as a Copywriter

How to Build an Effective Online Resume Portfolio or CV Website as a Copywriter

For copywriter cubs finding their way in an online jungle filled with competitors with fiercely ferocious appetites for digital notoriety, fear not!

In this post, I will guide you through the intricate ins and outs of resume or CV portfolio websites and how to not only create a copywriter website portfolio that brings pride to your profession. But also, how to formulate its highly optimisable appeal as a digital framework for imprinting the journey of your professional prowess much to the delight of prospective recruiters or online service seekers.

My copywriter website portfolio insights invite you to explore the purpose and value of resume portfolio and CV websites while shedding light on social media strategies you can adopt to vitalise your virtual visibility for eager online onlookers.

Are you a copywriter looking to build your online resume portfolio and CV website repertoire?

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You’ve come to the right place!

From steps to purchasing an affordable website domain to helpful hints about sourcing an effective content management system to carry your portfolio website content for showcasing, my copywriter website portfolio tips are your go-to guide to online CV and portfolio perfection.

Furthermore, to help boost your online persona and optimise your marketability potential, I will share valuable resources and tactful SEO and digital PR tips you can use to improve platform performance for your copywriter website portfolio.

Traditional Portfolios/CVs & Their Digital Transition

As a direct result of the technological strides reached since the dawn of the digital revolution, the digital door to producing a prospective online persona through your online portfolio swings wide open to meet your professional objectives.

By identifying and isolating the key characteristics encompassing the general nature of traditional portfolios and their intended purpose, copywriters can swiftly accommodate the shift towards meeting the digitised demand for resume portfolios and CV websites.

What is an Online Portfolio or CV Website?

As a career-facing framework fashioned to support the contextual composition of a CV, a portfolio is a collection of information and material that gives visual examples of a person’s professional skills and experience through website links, illustrations, photographs, &/or videos as proof of their professional capabilities.

Generally giving employers an idea of the quality of a person’s work and interests, portfolios are a substantially effective means of showcasing someone’s professional abilities and skills rather than merely describing them.

As such, coining on their credibility, it’s common practice for experienced professionals and creatives to consistently keep their portfolios updated with the latest career-building exemplars of their skills and masterpieces, which is best done online via a website.

In contrast to the outdated hard-copy printed portfolios of the past, nowadays, professionals from across the board (i.e., copywriters, architects, photographers, artists, designers, developers, etc.) use online portfolios and CVs when digitally displaying their skills and proven experience.

In my case, you can often find new blog posts about new aspects of my work as an online media and PR strategist and content writer. This way I keep my readers and anyone potentially looking for my services up to date about my expertise, work projects, and knowledge.

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Furthermore, in curbing their insatiable quench for first-hand exemplifications of your excellence, recruiters and corporate collaborators now place higher demands for resume portfolio websites as professional accompaniments to digital resumes.

The Significance of Digitising Your Traditional Portfolio or CV

Fine-tuned to appeal to your career-climbing potential in the field of copywriting, the intended purpose of resume portfolio and CV websites is to virtually eternalise your work accomplishments and develop your professional online persona in perfectly presented ways. As a result, to the delight of hiring managers, online visitors getting a glimpse at your copywriter website portfolio can join the technological trail tracing your masterful movements from the onset of your career journey.

According to statistical resume research findings from Careerbuilder, 16% of recruiters look for links to personal blogs, portfolios, or websites, making the online resume route more accommodating in meeting this digital demand.

Furthermore, with 71.6% of resume errors coming from the miscommunication of skills on a resume, having an online portfolio or CV in contrast to a traditional hard-copy variant allows you to make quick corrections to any oversights or errors on your site from the get-go.

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Source: 2022 HR Statistics: Job Search, Hiring, Recruiting & Interviews (zety.com)

The potential at this point for positioning you towards your next big gig or collaborative freelance project is more partial to your opting for an online portfolio platform over a more traditional version. This digital practice gives you swifter editorial control and more creative freedom for quick fixes and occasional updates, regardless of the modification scope.

5 Benefits of Creating a Resume Portfolio Website

The very nature of online portfolios and CVs and their prosperous professional positioning completely dispels the notion that they’re industry specific. Open to varying fields of networks and niches nowadays, resume portfolio websites have fast become exceedingly important in the ever-expanding corporate sector than ever before.

Using the potential to increase your visibility and online presence to your advantage, creating a copywriter portfolio or CV website will digitally showcase your work to captivate the interest of companies you’d like to work for, making accessibility for them quick and convenient.

Five benefits of creating an online portfolio include:

1. Exemplifying the Experience and Skills Listed in your Digital Resume/CV:

As an authentically comprehensive and original reflection of your personality and creativity, an online portfolio digitally showcases individualised demonstrations of your copywriting consistency in different dynamic and impactful ways.

2. Freedom of Flexibility:

With just a simple click, creating an online portfolio or CV to showcase your copywriting material has never been this easy! Allowing you to quickly and conveniently carry out effortless edits and updates at any given time, having a digital portfolio as your online canvas also gives you the freedom to track your site visitors and views via popular web analytics tools like ​​Google Analytics (which can be accessed via the SeekaPanel where I host my websites).

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Furthermore, once you’ve settled on your ​​chosen design, layout, and added copy, you can showcase visual representations of your proven talents through added media (i.e., images, videos, audio clips, graphs, etc.). While free to constantly create new content and include web link additions on your resume portfolio or CV website, you’re also at liberty to improve its multimedia elements to demonstrate the luminous leaps in your learning process. I recommend adding social media posts related to your work for example, but you can also link to clients for example, if they’re OK with that.

3. Enshrining Your Evolving Professional Body of Work for Visitors to Track:

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In contrast to traditional portfolios, digital portfolios offer more creative and innovative ways of instantly showcasing and sharing your unique brand, experience, and expertise with people situated anywhere in the world. Building a copywriter portfolio or CV website will plant a professionally polished seed rooted in sprouting your work history and tracking significant milestones achieved throughout your career.

4. Making First Impressions Count:

When wanting to assess the work you’ve accumulated, targeted companies or industry professionals of interest will more likely click on your portfolio or CV website link in your email signature or on your online resume. As such, when looking to make a lasting impression, it’s not too much of an ask to stunningly feature your work samples &/or links and recommendations in memorable ways to give you that extra edge over your copywriter competitors.

5. Facilitating the Optimisation of Your Visibility and Online Presence:

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Covered later in greater detail, search engine optimisation (SEO) is an incrementally advantageous traffic-generating tactic for maximising online searchability and visibility. Adopting well-orchestrated SEO techniques and strategies can increase your online visibility and presence through web searches of your name or professional copywriting brand.

Ready to creatively conjure up an impressive online portfolio capable of taking your personalised professional persona to new heights?

Not so fast! Before setting up your professional copywriter portfolio or CV website, you must first carry out the delicate process of registering a domain in your brand name and selecting a website builder.

Top Tips For Registering a Portfolio or CV Website Domain

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A domain name is an address visitors type into their browser address bar to arrive at your website. To make it a lot easier for recruiters to find you, registering a domain name ensures that you reap the benefits of having a professional online presence.

Depending on the chosen domain name extension, HostGator ranges the price of an average domain name between $10-$12 and SeekaHost offers the most popular .com domain extension, which I have chosen for a more international reach, starting from $5.99.

Although there’s always the option of choosing a free domain for your digital CV or portfolio, most professionals prefer to purchase theirs with a trusted registrar to ensure the domain name is registered in their name and can be extended whenever required.

Five Factors to consider before buying your Portfolio or CV Website Domain

Before buying your domain, keep these five core factors in mind:

  1. Carefully Assess Your Domain Structure: Consisting of a prefix (https), a subdomain (www), the website’s name, and an extension (.com, .org, .net, etc.), the structure of your chosen domain name is critical, as it needs to look and sound good. Always make sure you choose the one that best fits your professional persona.
  2. Apply the KISS Rule of Thumb: Ideally, domain names are short, memorable, and easily spelled. So, in the politest way possible, “Keep It Simple, S
  3. Keyword Quintessentials: With your shortlist of possible domain names jotted down for you to consider when researching their availability online, always try incorporating consequential keywords in your copywriter brand and domain name for better search engine rankings.
  4. Dire Domain Name Don’ts: As it is, unmemorable underscores used in social media handles are hard enough to recall, and the same principle applies to domain names. So, to effectively manage the recollections of your virtual visitors, by any means necessary, avoid using unusual symbols or hyphens that can easily be incorrectly spelled and fly over someone’s head, as this will limit your domain name searchability potential.
  5. Pay Extra Attention to Your Extension: Ensure that you put considerable thought into your domain name extension, keeping factors like your copywriting brand, purpose/function, and geographical location (i.e., .co.uk for the United Kingdom) top of mind.

Ready to purchase a domain name for your copywriter website portfolio-in-process?

ICANN is a non-profit organisation that oversees the entire system of domain names, allowing outside companies known as domain registrars (i.e., GoDaddy, Bluehost, SeekaHost, and Domain.com) to

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Seekahost.app

sell and manage domain names. Once you’ve decided on your chosen domain name, you can undergo standard purchasing protocols facilitated via correspondence with the domain registrar of your choosing.

No matter which domain you end up choosing (.uk, .co.uk, .com, or .net), finding these domains with SeekaHost is fast, easy, and affordable. In Britain, you will only have to invest roughly £4, making SeekaHost’s online offering one of the most cost-effective prices across the UK.

To register your chosen domain name, ICANN requires your contact information, including your name, phone number, physical address, and email address. Having purchased and registered the available domain name of your choosing, you’re now one step closer to crafting the copywriter portfolio or CV of your career dreams.

With a popular content management system (CMS) like WordPress and its quick one-click installer ready to host your professional resume portfolio or CV website, the digital journey to creating your bespoke site has just begun.

How to Create a Resume Portfolio Website With WordPress

An optimal online force to be reckoned with, WordPress has been revered as the fastest-growing CMS platform since 2012.

Holding a majority share in the market, WordPress has substantial stature as a widely-used CMS tool, with various WordPress facts and stats accrediting the popular web hosting platform for powering 64.1% of all sites that use a CMS.

Vital to the success of your professional copywriting platform, following crucial steps to hosting a domain name and creating a WordPress website will jumpstart your journey towards developing an optimisable resume portfolio or CV website of premium quality.

The video below demonstrates just how quick and easy it is to add your domain name to your WordPress hosting via SeekaHost’s WordPress Control Panel:

Selecting an appropriate WordPress theme is also a key component to effectively encapsulating the visually exquisite appeal of your unique copywriter brand via your copywriter website portfolio.

Below are examples of some of the most popular WordPress themes out there today:

When it comes to the necessary copywriting material intended for inclusion on your resume portfolio or CV website, charismatic content plays a crucial part in pairing the principles of your online professional persona with your desired project outcomes.

Why Resume Portfolio Website Content is King

Are you a copywriter with specialised services for companies operating in niche-specific sectors?

Well, you’ll be thrilled to know that you can tailor your copywriter website portfolio content accordingly to meet the interests of potential companies of interest in fields best aligned with your specialised skillset and services.

If you’re a freelance copywriter looking to earn extra income, below are a few suggestions on what field-related copywriting services to add to your resume portfolio website:

  1. SEO Writing
  2. Cover Letter Writing
  3. Blog Writing
  4. Event Marketing Writing
  5. Biography or Memoir Writing
  6. Scriptwriting
  7. Annual Report Writing
  8. eBook Writing
  9. Technical Writing
  10. Ghostwriting
  11. Business Plan & Proposal Writing

There are plenty of industry-specific fields with a high demand for copywriters to break into with countless more for you to mirror by modifying your portfolio website content, accordingly, offering your specialised services to targeted company niches of interest.

Do you have active social media accounts with a fair number of followers already viewing your content?

Then why not take your copywriter website portfolio content to the next level of online notoriety by sharing it on your socials to maximise your reach?

Here’s how …

Social Media & Your Copywriter Website Portfolio: A Synchronised Recipe for Success

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American businessman Warren Buffet, aka one of the most successful investors in the world, couldn’t have phrased his famously impactful quote any better when he said:

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Building a social media following reinforces your online reputation and can influence the social media marketing strategy for your digital copywriting material in substantially expansive ways.

Social media provides a plethora of possibilities in the realm of online networking. Giving you access to key decision-makers and professional peers, most of whom are contactable via popular platforms like LinkedIn, Facebook, Twitter, and Instagram, social media provides a platform to help expand your resume portfolio website’s reach.

As such, it’s always best to keep a squeaky-clean online image, always remembering to present an admirable, wholesome, and respectable digital persona reflective of your core values and passion for your copywriting craft.

Social media cannot merely open many windows of opportunity for your career in copywriting. It also allows you to establish and build a professional rapport with people of interest in personable ways. So, wherever possible, always keep your online portfolio content circulating on your socials, especially if you’re no stranger to constant content updates made to your online portfolio.

Now, with your copywriter portfolio or CV website content in full swing on your socials, it’s time to level up your site’s searchability potential through tactful SEO strategies you can quickly adapt to meet your digital PR objectives.

How to Improve Your Resume Portfolio Website’s Performance with SEO

As an online marketing approach used to garner online awareness towards a targeted audience, the prospective principles of digital public relations (digital PR) are not to be overlooked when illuminating your online notoriety agenda.

Digital PR is valuable because it introduces your digital portfolio material to an array of new target audiences via search engine results pages and advertorial placements featured on popular sites relating to your specific copywriting niche.

With modern-day digital PR introducing various methods for measuring site metrics, optimising online searchability for your resume portfolio website has never been this pivotal. So be sure to get your head in the game by learning specialised SEO techniques to drive traffic and measure conversion to your site. SeekaHost University offers you an e-learning platform for honing your digital marketing skills, which will come in handy as you begin to set sail on your site’s SEO success.

To get your creative juices flowing to inspire how you digitally showcase your way with words, I’ve compiled a list of five top-tier digital portfolio or CV websites you can use as proven examples of online excellence.

Hopefully, these examples will help unleash your professional potential when incorporating various elements showcasing your unique style and innovative aesthetic in your copywriter website portfolio.

5 Effective Copywriter Website Portfolio Examples

Given the massive scope of masterful copywriting masterpieces circulating cyberspace, several excellently executed copywriting portfolio examples exist today. Trust me when I say that narrowing down the extensive list to reach my top five copywriter website portfolios was no easy feat.

Basing my selection on a set of criteria involving design, layout, copy material, added media, information accessibility, A-grade client history, optimised searchability, user-friendliness, and navigational ease of effort, below are five exquisite and somewhat unusual examples of prolific online copywriter portfolios to inspire you:

1. Jose Benitez

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Letsseeifthisnameistaken.com

In his digital portfolio homepage, Jose takes both simple and straightforward to the extremes. Jose has the comedic copy to thank, which makes it work.

Jose’s digital portfolio illustrates his personable appeal through the subtle slapstick undertones written in bold white letters against a black background on his homepage. Accompanied by a “scroll down to see blood, sweat and tears” call-to-action accompanied by a sarcastically written button prank featured at the bottom of the page.

Who wouldn’t feel compelled to scroll down further with an icebreaker like that?

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Letsseeifthisnameistaken.com

Giving visitors some time to digest his opening statement, they later get to visually discover the wonders of Jose’s work via the eye-catching colors and animated plates featured further down in his digital portfolio.

2. Dan Rozier

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Dan Rozier

In contrast to the above example, the copywriter has adopted a different homepage strategy altogether. Rather than showcasing glimpses of his works, Dan shares some personal notes, messages, quotes, and photos in a chaotically cluttered fashion all around the page.

Generally, because of the great sense of humor shared amongst most copywriters, this comical display appeals to the inwardly “all over the place” nature of copywriters and their craft. What’s appealing about Dan’s homepage is that it also speaks to an expanded spectrum of online visitors who can relate to the organised messes we experience from time to time, having the potential to catch the gaze of new prospective clientele.

Perfectly categorising his many projects through the prominent world-class client titles listed on his sidebar, it’s instantly clear that Dan is the real deal. If visitors aren’t convinced, his featured collaborative commercial work with famed Hollywood actor Ben Affleck should do just the trick.

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Danrozier.com

3. Aly J. Yale

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Alyjyale.com

Maneuvering slightly away from merit, nowadays, people prefer to choose everything based on recommendations, which must be the central motivating factor for Aly’s digital copywriter portfolio.

As you land on the homepage, you discover a list of newspapers and websites Aly writes for, including big-time businesses like Forbes and Yahoo! the minimalistic design and color scheme also adds a nice touch to the straightforward structure of Aly’s site.

4. Davina Van Buren

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Davinavanburen.com

Digital nomad Davina Van Buren is more than a traveling freelancer. She is a Journalist, Content Marketing Strategist, and Brand Development Partner – you go, girl!

Each of Davina’s occupations has a separate page with links to samples of her work.

There is also an impressive list of clients represented by company logos featured further down on her homepage. The white, grey, and teal accents also support the professional prestige of her online portfolio, adding to the polished look of Davina’s site.

5. Manuela Willbold

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manuelawillbold.com

For my online portfolio, I chose the WordPress Theme Divi that I had customized with a visually user-friendly interactive layout fine-tuned for simplistic scrolling, making the platform easy on the eye for any visitor to quickly navigate.

The compassionable photo in the header and the concise opening statement draws visitors in and gives way to seamless scrolling, directing them to their preferred section of interest.

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manuelawillbold.com

I present my work with written and visual content and provide links to my work sources so that visitors can explore it all with one click. Additionally, I provide pages that showcase more information about the services I offer. At the tail-end of my online portfolio website, where I’ve shared my contact form, I demonstrate a fundamental factor that converts visitors into customers.

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manuelawillbold.com

There’s no point in having a stunning copywriter website portfolio if there’s no way of contacting you. So, detail your contact information and add CTAs to encourage visitors to get in touch with you and build a relationship.

Conclusion

Transitioning from putting together traditional portfolios, nowadays considered an obsolete professional practice, the digital dawning of online portfolios has taken the world of project procurement to soaringly new heights.

Copywriter portfolio and CV websites demonstrate your personality, ingenuity, creativity, brevity, and literacy and can propel your copywriting career status toward colossal online credibility, much like the examples presented above.

Copywriter website portfolios are precious pieces of marketing material in the digital PR landscape and in themselves are a reflection of your copywriter’s work. A copywriter portfolio or CV website detailing your talents and services is a vital prerequisite for gaining trust and creating long-term value by gradually building your online reputation and brand over time, ultimately paving the way for you to land your next big copywriting gig and establishing yourself as an expert in your field.

It’s now easier than ever to find an affordable website domain and web hosting accompanied by reliable marketing resources and helpful WordPress tutorials with SeekaHost and other providers. Through this process, you can quickly and openly distribute content on social media, optimise your site using strategic SEO tactics to increase web traffic, and expand your professional network pool to ensure your career’s longevity.

If you require any further support with your copywriter portfolio or CV website, get in touch with me and I’ll be more than happy to help.

How to offer Press Coverage of Business Events for Digital PR and Marketing as a Blog Editor

How to offer Press Coverage of Business Events for Digital PR and Marketing as a Blog Editor

The beauty of starting a website or blog is that you often don’t know exactly where the journey takes you. You begin with registering a domain and writing about topics that you’re interested in and over time various categories emerge from your overall web content.

The most popular topics that people find your website for through their searches on search engines or social media, may establish your online presence as an expert niche publication in the industries you mainly cover.

This can attract enquiries from journalists, marketers and event organisers or press departments looking for influencers or digital publishers in their field to cover their events and news.

This is the journey I have been on since I started blogging on various websites, which I will share as examples of my editorial work that has led to such collaborations.

I will show you how I went about the whole process, from the enquiry stage to the execution stage of press and event coverage as I have noticed that there is a high demand in this field.

Why cover Events & News as a Blogger & Publisher?

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A blog is a digital content publishing platform, which can be utilized for news and event coverage.

Consider your websites as web properties that people visit when searching for specific information. The more visitors your website attracts, the better of course as you can offer any content publication a wider audience exposure.

You have the opportunity to write about brands and organisations as well as established experts in your niche, you may also be able to conduct exclusive interviews and network, which is all positive ROI for your website.

Event and news coverage can also establish you as a writer, digital marketer, or influencer, especially if you can utilize your populated social media channels for more online exposure.

You can be creative with how you publish such content, and you’ll need to have guidelines set up that clarify the terms and conditions of your coverage of course. See the services I offer in more detail here:

Digital PR & Press Coverage Services

If people are happy with how their events and news are published on your website, they will come back for more. As you can see, I offer press and news release publications, which I offer in two formats: a free plain-text version and a paid media version. I want to give everyone the opportunity to share their news, however, the more value a publication provides, the more work it requires which cannot be offered for free.

I explain this in more detail in my release enquiry response emails for example, which look like this:

Hi,
Thank you for your submission.
We can publish your release on the following relevant sites:
https://www.londonbusinessnews.com/ DA 38
We offer a free plain text publication without any images/videos/hyperlinks or a paid publication with images/videos/hyperlinks for an admin fee of £40. The main difference is that the branding is much more effective with a media publication, and it offers SEO advantages.
Sample of a free publication:

Press Release: Ethical Menswear Brand Launches London Store Following Six-Figure Investment

Sample of a paid publication:

Press Release: SmileDirectClub Launches Lifetime Smile Guarantee for Permanent Teeth Straightening

You can find more information here:

Digital PR Services

I look forward to hearing back from you so that we can go ahead and publish your release within the next 3 working days.
Kind regards,

This can be a beneficial and lucrative option for a webmaster if they market and rank their website well to offer their clients the intended exposure and ROI.

How to cover Events & News as a Blogger & Publisher?

You will have established yourself as an expert in your niche and will therefore bring the necessary know-how to any news and event coverage in your industry.

Another plus is that you can be quite creative with your coverage on your website as you’re the webmaster and make all the rules. You should be up to date with the latest features your website can offer in terms of plugins for example for WordPress sites to offer the best web design and user experience for your clients and visitors.

If you’re not well-versed in this area, you can always speak with a web consultant to make your website extraordinary.

Depending on your website’s unique audience and focus, you can choose certain businesses, experts, or topics you want to cover that you find most suitable and promising. This can be determined by keyword searches with SEO tools and by the nature of enquiries you receive via your website.

The way you cover them can also be flexible if you don’t have to follow guidelines from your partners or if you negotiate these beforehand.

Make sure you have a clear vision of what you’d like to achieve with your event and news coverage and that you also take your partners’ goals and requirements into account. This will help you identify which features to offer, e.g., photography/videography, interviews, research, social media shares/posts, email marketing etc.

Ensure you have the resources to deliver what you offer, e.g., a professional photographer/videographer or required equipment for example.

Find below my examples of different events I have covered for some of the blogs I manage to get an idea:

The Business Show 2021 at London ExCel – Europe’s largest Business Event & its unique Business Exhibitors with innovative Business Concepts

BETT Education Technology Show London 2022 – Highlights, Trends, Exhibitors & Insights

 

EdTechX Speaker Interview with Head of EC’s Digital Education Unit: Tackling Challenges in Digital Education through open Dialogues

Top Features of Event & News Coverage Publications

As you can see, the coverage I currently offer has the following features:

  • Exclusive and unique photographs taken by a professional photographer or provided by a client
  • Quotes from exhibitors
  • Information about exhibitors covered
  • Social media posts that were shared live
  • Hyperlinks that take readers to the exhibitors’ websites/channels
  • My own commentary with regards to my expert opinions on what is covered plus tips and recommendations I have enquired about or researched

Depending on the size of an event, it can be difficult to cover everything, so I’d recommend you focus on selected exhibitors, topics, workshops etc. that will be most interesting for your audience based on what you usually cover.

Preparation is key and you should always ask all entities you cover for permission to do so, perhaps even liaise with them prior to the event to discuss possible questions and angles that they’re satisfied with as I have done before conducting these interviews:

London EdTechX Speaker Interview with Chief Growth Officer at online tutoring platform GoStudent: Customised learning for confident learners and leaders

I then shared the drafts with the interviewees first before publishing them to get their consent and green light. This is important also with regard to data protection and general professionalism.

Many organisations will want to create awareness of an event before it happens, and they may ask you to publish a press or news release that they normally send you.

You can agree to make this part of your collaboration, or you can agree on a separate arrangement for this.

Here are some examples of how I publish media releases that offer the full range of benefits to my clients for SEO and marketing:

Press Release: SeekaHost returns to Insomnia Gaming Festival rewarding competitive Minecraft Gamers with Cash among 40,000 visitors

 

News Release: iSpring Suite 11 – Boost Learning Experiences with a Brand-New Authoring Toolkit

News Release: OpenDialog AI Ltd launches with $5M seed funding

Partners also appreciate coverage on other channels such as social media or YouTube, which I additionally provide as you can see in the below examples:

See more images that we took at the events we have visited together with professional photographer Petra Eujane

What’s the future of Events & News Publications for Bloggers & Publishers?

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Since the websites I manage have grown and increased their monthly organic web traffic, I receive news release enquiries daily and for events, it’s less frequent, but also on the rise.

Every business or organisation needs to be visible on the internet nowadays and it’s not sufficient to just publish a few posts on social media if you want to reach a wider and more diverse audience.

Crunching some numbers, there is a clear upward trend for higher demand in the online publishing industry:

According to a Cision White Paper from 2018

  • 63% of journalists said news announcements and press releases are what they want from their PR contacts, indicating that most reporters want to continue interacting with their PR professionals in the same way they have historically.
  • 22% reported that original research on trends and market data was also important to them, offering a new opportunity for PR and comms pros to be a source.
  • 44% of journalists say that press releases are their most trustworthy source of brand-related information.

And there is also growing profitability in this sector:

According to 99firms.com

  • 49% of brands are spending less than $10,000 per year on influencer marketing.
  • 23% are spending between $10,000 and $50,000.
  • 12% of marketers are devoting $50,000-$100,000,
  • 5% $100,000-$500,000, and
  • 6% are spending over $500,000.

And according to statista.com more than 2/3 of individuals in Great Britain were either reading or downloading online news, newspapers or magazines in 2020.

If you are intending to take your blog or website to the next level and perhaps also to make money online, you’ll need to find ways to offer partnerships, sponsorships, and collaborations to grow and expand. After all, what good is a website with nothing useful, intriguing, interesting and trending to share?

And to constantly produce content by yourself is extremely hard and time-consuming, plus may not be that diverse.

Consider your options with your website or blog, go through some website monetisation strategies that may be suitable for your web properties and invest in expanding your services and marketing your website.

If you need support with digital marketing, SEO, or web design, I can offer more support via digital marketing agency ClickDo and web host SeekaHost, where I work as an online media and PR strategist. We have various resources and an expert team at hand to help with anything around your web presence.

Simply contact me and I’ll respond to your enquiry in no time. Make the most of your website or blog today!

6 Top Benefits of Guest Blogging & Techniques to Making Guest Content Go Further

6 Top Benefits of Guest Blogging & Techniques to Making Guest Content Go Further

An online presence can either make or break the success of your blog as a copywriter, influencer, small business, or large corporation.

With Google’s latest search algorithm update promising a meaningful impact on search results for particularly helpful content, implementing such SEO tactics is essential for any online author looking to maximise their web presence.

Achieving soaring site success depends on many aspects of the course, which I cover here on my blog. However, through a common practice that bloggers and SEO experts refer to as ‘guest posting’, online stature and notability can form the foundation of establishing a brand in the online community.

Guest blogging is more than just link building. Placing strategically planned guest articles in relevant publications can lead to additional publicity from trusted or renowned sources and introduce you to a far-wider-reaching audience, which is partly considered digital PR nowadays.

Inviting you to explore the benefits of guest posting, I will be your guiding compass for producing effective guest content to reach the SEO goals set for your site or brand.

Hopefully, I will inspire you to develop an online presence, build your brand, and gain more exposure and virtual visibility as a business or a person.

What is Guest Posting & Why do Authors Value it?

In accumulating a frequently expanding online audience base, copywriters, bloggers and businesses often turn to top guest posting sites as vital platforms for attracting interested visitors to their websites/blogs.

Guest writing is a way of sharing your knowledge, skill, or expertise with other audiences apart from your own. It can happen in different forms such as blog posts, magazine articles, interviews, news releases or reports, opinion pieces, etc. and I will share examples here.

Guest blogging, also referred to as guest posting, is the closest form of online networking for writers and authors of any kind and is an important part of outreach work for more online exposure.

Encompassed by the act of writing content for another website as an independent writer or contributor, guest bloggers should aim to be featured on a higher-ranking website with solid web traffic in their niche. Consequently, you can soak up your site’s viewership potential by virtually piggybacking on a more prominent online entity with similar posting pillars of interest.

From personal experience, I endorse this practice as one of many successful SEO copywriting techniques.

In the example illustrated below, data analytics show a substantial rise in site traffic, where the Digital Entrepreneurship Story I wrote for Home Business Magazine doubled my visitors and tripled average page views to my blog:

top-benefits-of-guest-blogging--techniques

Credit: Seekahost App Hosting Control Panel

The Importance of Guest Articles

The collaborative cohesion between guest posting & blogger outreach services is what makes the pairing potential a mutual win-win for both the author and the online platform where pieces are published.

Centered around creating compelling content that trickles site traffic back to their website, this valued brand-boosting tactic proves to be an effective SEO marketing strategy for guest bloggers.

Guest posting is also valued by bloggers and businesses because, by keeping readers engaged, successful guest posts deliver new perspectives through fresh content crafted to cater to their audience.

Promotional boosts can also occur when guest bloggers share their written material with their networks.

My Top 6 Benefits of Guest Posting

I know. It seems counterproductive to spend time writing articles for other sites you may view as competitors when you could be using that time to create content for your site.

However, my reasons why guest posting offers beneficial opportunities for building online stature and notability far outweigh all forms of doubt.

1. Trust: Online Authority, Reputation, and Credibility

advantages-of-guest-bloggingInfluencing the extent to which people trust your brand, guest posting can help you or your business build authority via the fluid and frequent publishing of quality content you set out to offer your worldwide online audience.

With the prevalence of  ‘fake news rampant in the digital era, offering solid information people can trust is of utmost importance when relying on authority as a crucial element of an effective marketing strategy.

Perceptions of you by readers build trust in the brand you’re affiliated with, subsequently improving your value and online stature. By attaching your name to the written pieces you produce, your trustworthiness gets tested, giving way to guest blogging as a critical measure for managing online reputation through the quality of your custom content.

As an equally important factor in establishing authority, credibility delivers guest blog posts on popular high-ranking sites in your industry, enhancing your virtual visibility by vetting you accordingly. Due to this vetting process, site owners who may be exceptionally picky when posting content look for the most creative, unique, and authentic content from guest bloggers.

You can learn more in my articles about online media placements and how they can boost your brand awareness and visibility with high-profile publications:

What Are Online Media Placements for Business? | SeekaHost™

How Do Media Placement Services Help Online Businesses Grow? (seekahost.com)

2. Building Backlinks

benefits-of-guest-bloggingLinkbuilding is an SEO technique used in guest posts to optimise a site’s ranking. Accumulating backlinks paves the way for SEO platforms like Google to assign higher domain ratings, resulting in higher site rankings in related keyword search results.

With relevance being a key driver in search engine algorithms, a guest post includes a relevant backlink when both ends provide similar information. For instance, if you’re creating a backlink in a guest post for a fashion website, directing it to your food blog wouldn’t serve your site and readers any favors.

With the emergence of ‘clickbait’ impacting the interconnectedness of the online community, context matters. As such, authors aim to minimise all mismatching material to ensure that their guest blogging makes sense for both them and site owners. This means that any backlinks added in guest content must provide the targeted reader with value first of all.

You can read my guide on effective link building to better understand what to look out for when you build links with your guest blogging, which does not only include written content by the way:

24 Must-Know Link Building Methods for 2022

3. Generating High-Quality Traffic

As an advanced version of gathering organic traffic for monetised blogs, high-quality traffic develops when sites begin to attract visitors who are most likely to benefit from their content or make a sale.

By publishing guest articles on other relevant websites, you’re already amassing a target audience interested in your posts. High-quality traffic takes this a few steps further by reaching readers willing to purchase sellable items featured on your blog.

If your website earnings are generated purely on advertisements or eCommerce, using compelling content to target those who are more likely to resonate with your material and hit ‘click’ will help you reach your quota.

This can be best achieved with a so-called CTA (call to action) that should invite the readers of your guest content to explore your website.

If you’re an influencer, you can check out my influencer marketing tips for higher conversions:

How to Boost Your SEO With Influencer Marketing?

If you produce more visual content and are especially active on social media, then you can read my social media video tips guide to learn how to lead more traffic to your blog:

12 Social Media Video Tips to Drive Traffic to your Blog Post

4. Expanding Your Portfolio of Work

benefits-of-guest-bloggingOnline portfolios of work are vital for bloggers, writers, and businesses because consumers want a first-hand look at the impact a web brand has.

The more a brand thrives online often depends on how valuable the shared information is and via which sources it can be found. In terms of reputation and status, a guest publication in an esteemed magazine like we got published on Entrepreneur.com or Forbes.com can hugely impact your brand. And even search engines like Google will rank such high authority mentions well, giving your name far more online exposure.

Instead of limiting their online portfolios to their respective platforms, authors use guest blogging to branch out and engage with larger audiences, so they don’t have to promote their brand through less relevant advertisements like paid ads for example.

5. Driving Social Media Success

Gravitating toward appearing in as many places on the internet as possible, guest bloggers turn to social media as an additional online avenue for putting their brand on display to garner brand mentions.

With the potential for social media influencer marketing to meet favorable returns on investment, some guest bloggers swear by the practice as an effective tool for building brand awareness.

Plus, often the publications that publish your guest content will share it on their socials and tag you in it so that their followers also find you there. Or if you share your guest content and tag them, they may reshare it with their community as you can see below with a tagged Tweet for londonbusinessnews.com:

benefits-of-guest-blogging-for-seo

Credit: LbizNews

Are you a blogger with aspirations of becoming an online influencer?

Using your online persona and social media following as tools for sourcing wider audiences for your site is not a sure bet. However, turning to various social media video tips to drive traffic to your blog posts can make this goal attainable.

In addition to brand mentions and online influence, social media sharing is also considered a key motivator in driving online users to follow new accounts or visit prominent websites. Commonplace nowadays for readers to see Facebook, Twitter, and LinkedIn ‘share’ icons displayed on guest articles; we have site owners to thank, as guest blogging helps gain those shares.

Also falling under the social media umbrella, profile growth offers brands opportunities to feature in “who to follow” lists and suggestions with just a few simple guest posts.

The example below perfectly illustrates the potential to garner wider exposure when tagging businesses in social media posts:

Notice how the tweet got retweeted from the Springboard account and Springboard CEO Chris Gamm himself.

advantages-of-guest-blogging

Credit: LbizNews

6. Improving Your Writing Skills

advantages-of-guest-bloggingPractice makes perfect and from one published post to the next, guest blogging develops and improves writing skills, directly influencing a writer’s ability to create more persuasive content for their website.

By consistently churning out captivating content through your guest articles, you will start to notice your grammar, spelling, and overall readability improve over time. Furthermore, by applying what you learn to the content on your website to make it stand out, your site will, in turn, perform better the more effective you become as a writer.

To give you a leg-up, my knowledge of using engaging content to create blog posts that Google sends many readers to will provide you with all the helpful hints needed to make for a full-proof SEO framework.

My Go-To Guide to Perfecting Your Guest

As a copywriter and online media strategist for ClickDo and SeekaHost, I am constantly trying to give other writers, bloggers, and businesses opportunities to align themselves with a credible content publishing source that is beneficial for their guest blogging agenda because digital news and media services can offer fantastic custom content marketing opportunities and you can find out more about what we currently offer via various platforms here:

UK News Blog Media Services

London Business News Digital PR Services

Green Living Blog Digital News Services

UK Education Blog Digital Marketing Services

Touching on various topics, digital press and news release publication services offer the faultless funneling of versatile information that covers different subject matter, which diversifies your outreach objectives.

Ready to boost your guest blogging game?

My proven tips include always remembering to:

  1. Use your guest content to cater to your intended audience
  2. Establish collaborative brand alignments
  3. Follow editorial guidelines
  4. Avoid submitting overtly self-promotional material
  5. Include a call-to-action
  6. Include internal SEO links strategically
  7. Include added media strategically
  8. Be original

Conclusion

Guest blogging is hands down one of the best ways to test new content marketing strategies and developments for the benefit of your blogs and websites.

Be bold and reach out to top publications with a tempting guest post pitch to test the ideal strategy that works best for guest content publications that boost your name or brand. While you are at it, avoid letting yourself get mystified by the myth that content featured on someone’s site doesn’t serve any purpose for yours because it does – and in a myriad of ways as highlighted here.

For guest bloggers, their blogs are their brand, and by offering a platform of opportunity to generate revenue online, guest posting has become one of the best SEO practices for any website, from everyday bloggers to large corporations. So, get involved now.

Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

Irrespective of the distinct polarity surrounding the structural parameters involved in producing press releases and guest posts,

Who’s to say these outreach techniques will guarantee copywriters/bloggers, PR practitioners, small businesses, or large corporations effective and consistent online notoriety?

FACT: For content creators diving headfirst into a digitised sea saturated with infinite information sharing, simply publishing press releases and guest posts is not enough to penetrate today’s online arena and see your website and online presence thrive.

Want to see your site succeed?

You are in luck! Widely sought-after credibility, interconnected network expansion, and insurmountable website traffic are at the epicentre of any site’s SEO success.

Consequently, I will share communication and outreach strategies adopted by successful guest post and press release creators that you can incorporate into your content outreach methodology, ultimately awarding you the online stature your quality content truly deserves.

But before we go into that, let’s look at different content types first as the outreach campaign will vary.

How Different Content Types Meet Collective Outreach Objectives through Pitches?

While press releases and guest posts support differential functional frameworks, they exist to serve the same purpose: mounting visibility in the marketing and media arena.

Nevertheless, the contrasting factors between press releases and guest posts are critical when configuring your content outreach initiative to meet the best possible outcomes for your site.

Comparing Press Releases to Guest Posts

Although either communication outreach tactic is employed to build online brand awareness, harness exposure, and boost page views, successful copywriters, marketers, and businesses are effective because they can identify how press releases differ vastly from guest posts.

For example, guest articles are single processes for a single post in an ongoing two-way dialogue between writers and site owners.

In contrast, press releases are one-way broadcasts of information, where you can be open to returning conversation without an overall expectation for a response. In other words, if someone wants more information, they can reach out to you, but most people and most sites will not.

Due to the influx of outreach emails that editors and publishers receive daily, the all-encompassing distinction between outreach success and failure in your chosen strategy lies in your overall pitching potential.

Pitching Press Releases & Guest Posts

Since preparing the perfect pitch can make all the difference in measuring the effectiveness of your specific outreach agenda, distinguishing between pitches for guest posts and press releases is just as vital in the implementation of your chosen success-driven strategy.

Differences for Pitches to consider:

link-building-outreach-tips

Example press release pitch sent to me via the londonbusinessnews.com blog

1. Press release pitches communicate happenings in the present tense, which focuses primarily on the newsworthiness of the business or organization that submits it.
2. A guest post pitch will often focus on trending topics that are relevant to the website/platform they are trying to get published on to make a valuable contribution to the editorial of the publication.
3. Issued for ‘Immediate Release’, the publishing window period in press release pitches is time-sensitive in contrast to guest post pitches, which have wider coverage timeframes. It is vital to never push for a publication date sooner than the editors have suggested as that comes across as extremely rude.
4. In guest post pitches, guest bloggers often confirm their compliance with website editorial guidelines to increase the likelihood of getting their pieces published. In comparison, press release pitches are more flexible, offering authors a self-promotional platform that endorses their content on different levels.
5. In contrast to press release pitches, guest bloggers must remain cognisant of the fees websites may charge to feature their written material on such platforms, with the terms and conditions surrounding this fee varying per site. Many will outline these via their media packs or dedicated service pages such as here on these example sites that accept both press releases and guest posts:
trialed-strategies-for-link-outreach

Example guest post pitch sent to me via clickdo.co.uk

Although there’s proven divergence in pitches for guest posts vs press releases, it’s also just as noteworthy to establish where similar structural frameworks for both converge to meet the same outreach outcomes.

Both content communication constructs, for example, share three components in common, namely:

  1. Personalised Copy
  2. Proofreading
  3. A Clear and Concise CTA (call-to-action)

If you want to send a pitch my way you can go through the below pages, where I have listed different content publishing formats for guest contributions:

UK Education Blog Marketing Services

tested-expert-strategies-for-link-outreach

London Business News Blog Digital PR Services

top-strategies-for-link-outreach

Green Living Blog Eco Media Services

how-to-use-outreach-for-link-building

UK News Blog Media Services

how-to-outreach-a-link-building

How NOT to Pitch Your Guest Post or Press Release to Publishers

To help prevent publishers from binning your work, below are examples of pivotal pitching no-no’s to consider when adopting either outreach strategy.

1. Lead with Costs

link-building-outreach-tips

Source: https://www.jeffbullas.com/worst-guest-post-pitches/

When following the basic principles of proper email etiquette, understand that quality trumps currency, so initially shift your focus more towards the value and credibility of the quality content you’re offering, with money matters eventually explored later in correspondence if a publication is interested.

2. Pester Editors

best-link-building-strategy

Source: https://prowly.com/magazine/bad-pr-pitch-examples/

Follow-up emails remind recipients who might have missed your first outreach attempt of the collaborative prospects you still have on the table. Although journalists and site owners generally respond to follow-up emails, always avoid inundating them with a flurry of follow-ups.

Depending on the type of outreach strategy you are employing, there is a difference in the number of necessary emails to send before your returns start to diminish, potentially redirecting your emails to receivers’ spam folders.

If you haven’t received a response within a few days of submitting your pitch and you’re considering sending a short, polite follow-up message to an outreach recipient, use the infographic below as a benchmark that can help avoid landing you in the ‘heckler’ hot seat:

trialed-strategies-for-link-outreach

Image Credit: https://postaga.com/cold-email-statistics/

As illustrated in the statistics above, response rates to follow-up emails do not drop off significantly compared to the first email, giving them value. However, your general politeness, coupled with the frequency of your follow-ups, must be taken in high regard.

3. Be Rude

When approaching prospective publishing channels with your pitched proposal, the last thing you want to be is offputting – this is simply counterproductive to your outreach objectives.

Being rude isn’t worth the risk!

tested-expert-strategies-for-link-outreach

Given the high number of pitches that publishers receive daily, drawing their attention through expressions of sincerity and genuine fondness for the publication goes a long way.

With your online reputation and credibility always on the line, don’t foil your chances of potentially publicising your impactful stories by leaving a bad taste in the emails you send to influential editors.

With your pitch offer them something rather than making demands.

4. Veer Off-Topic

Always avoid including unnecessary exaggerated information or connections to names and topics in your news/press release pitch:

best-link-building-strategy

Image Credit: https://twitter.com/cmonstah/status/1419746733819498499

As demonstrated in the old-school trick above, editors can easily get misguided by any insignificant information you provide, having the potential to completely overshadow your hard work.

How Both Outreach Initiatives Influence Online Notoriety

You’re probably wondering,

Which outreach option is better?

The answer is simple: both.

While guest posts should be your primary link-building method outside your usual network of sites, press releases serve as helpful tools for building an online hype, which could potentially lead to securing additional media coverage such as interviews.

Furthermore, both are instrumental in sparking social media cohesion and garnering site traffic to a landing page where additional information is accessible to readers and publishers alike and SEO copywriting skills are key here.

Guest posts and press releases are essential drivers in helping you gain an online reputation that mirrors your expertise in a field/area of interest. So, when setting out to get your name and face out there, if building long-standing relationships with specific sites is at the core of your outreach objective, guest posts are the way to go.

Conversely, if you want a lot of eyes to see one specific piece of information (i.e., a new product launch or event announcement, etc.), a press release is ideal.

How to Implement Guest Posts in Your Link Outreach Strategy?

Often incorporated in link-building practices carried out by guest bloggers, backlinks form the virtual backbone of any site’s success, acting as an effective SEO tactic adopted to meet overall outreach objectives.

Using Backlinks as Your Building Blocks

Backlinks are vital because top search engine optimisation platforms like Google give websites with more backlinks from other authority websites a higher domain rating, consequently resulting in higher rankings in their search results for related search terms.

 

By turning to various link-building services to help boost your SEO, you can accumulate backlinks to your work, further broadening your target audience.

 

When it comes to searching for the best guest posting sites to submit your written material to, ensure you’re looking in all the right places by adopting the below SEO criteria in your independent research accordingly:

  1. Industry Relevance & Expertise
  2. High Domain Authority
  3. Large Audiences of Loyal Readers
  4. Guest Post Pitch & Backlinking Accepting Platforms

Alternative Link Outreach Strategies

Aside from adopting the expected yet effective link-building methods mentioned above, you can also build credible notoriety by having a go at more unique outreach tactics, which include:

  1. Pitching requests to have your links added to published posts.
  2. Fortifying relationships with site owners by sharing helpful updates on broken links.
  3. Targeting high-ranking bloggers in addition to premium publications.

5 Steps to Executing Your Press Release Outreach Work

As a proven method for influencing a brand’s public perception, developing a full-proof media outreach plan is essential when conducting rewarding press release outreach work.

Although teaming up with top press release publication services like the ClickDo digital publishing services can offer you customised content publishing and marketing solutions via top-quality digital news channels, simply following my five steps to creating a full-proof media outreach plan is guaranteed to get you well on your way to widespread online notoriety:

1. Understand Your Target Audience

Knowing the audience allows you to connect with prospective customers, investors, business partners, and other stakeholders. By researching and understanding your target audience, you can identify the appropriate media outlets to approach with your pitch.

2. Create a Media List

how-to-use-outreach-for-link-building

After identifying your ideal audience of interest, the next step in your press release outreach work involves building a list of media sources and journalists who create content that appeals to your audience by conducting web searches for keywords related to your niche.

For example, imagine you’re the proud owner of an independent cosmetics startup company that develops herbal organic skincare products. You might start your search by looking for published articles involving herbal cosmetics, organic skincare, small businesses, startups, cosmetology clinics, and eco-friendly skincare topics.

Identifying popular sites, blogs, and online platforms where media influencers publish similar content to yours can also help you develop a list of networks and journalists to contact.

3. Gather Contact Information

While some publications may include instructions that describe how to contact them with a proposal, others may not. Worry not, however, because you can contact journalists directly via social media or a listed email address showcased on their platform. Many journalists work freelance and include their contact details on their professional platforms or digital portfolios.

Networking is another effective method for gathering contacts. The growing influence of networking through establishing relationships with media influencers is crucial for developing a database of contacts to leverage for future outreach initiatives. Since media heavyweights often host events (i.e. conferences, professional meetups, conventions, etc.), attending those events and developing an extensive network of media professionals may help you promote your online material via diverse channels.

4. Define Your Media Outreach Goals

how-to-outreach-a-link-building

By adopting the SMART method to set your outreach objectives in motion, you can work toward your goals and accurately measure your progress.

The SMART method involves setting goals that are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

An example of a SMART goal for a press release outreach campaign may include contacting 20 journalists and obtaining three or more responses within two weeks. This media outreach goal uses specific numbers, sets a realistic expectation that applies to the task, and establishes a timeframe to be met.

Based on the results of your outreach work, you can adjust goals that will help ensure future success for your site.

5. Execute & Monitor Your Plan

Once you’ve developed the perfect press release pitch that caters to top contactable publications, with a desired audience and goal in focus, the final step of your effective media outreach plan involves executing your outreach strategy to the highest degree.

As you contact journalists and publishers, consider creating a spreadsheet or another document to organise and monitor your plan. For example, you might be partial to creating a spreadsheet that lists your current, completed, and planned outreach campaigns.

Other items to incorporate in your spreadsheet might also include:

  • Pitch Recipients
  • Pitch Statuses (i.e., accepted, ongoing, developing, etc.)
  • Expected Completion Date
  • Relevant Notes/Comments/Links

Conclusion

Despite the glaring differences between guest posts and press releases, the two outreach strategies share the common interest of limitless online notoriety for the betterment of your site’s or blog’s success.

Although both link outreach initiatives bear striking similarities in their pitch proposal frameworks, content creators and marketers must understand that they differ vastly, each with individualised defining factors separating them as outlined here.

Hopefully the above tips will help you with the best possible guest post or press release outreach campaign for your brand and online presence. If you’d like to ask some more specific questions about your unique outreach campaign, feel free to contact me and I’ll get back to you ASAP.

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

Want to know the one word that makes humans powerful? It’s – networking.

Guest blogging is as close as it comes to networking online for copywriters and digital marketers and at ClickDo Ltd. we use it constantly to grow our blogs and websites and rank them higher on search engines.

However, it’s not easy to get your guest content published on reputed platforms and often people write poor copy, stick a backlink in and think that’s off-page SEO done and dusted to boost their domain authority and search engine ranks.

But it’s not just about the link building here, it’s also about being strategic with your guest content and applying proven SEO copywriting techniques effectively.

What is the Power of Guest Blogging?

If you manage to land a guest post on a high-profile website or even established magazine or newspaper, it can truly give your author profile and website a massive boost on search engines. See some examples of guest posts I have curated that increased our ranks here:

Edu Gorilla Magazine: Top 7 Ways to be in control of your kids online safety

Careers Help Magazine: Why Choose a Career Path with Digital Skills?

Entrepreneur.com Magazine: 5 Strategies to Build an Online Portfolio for Business Performance Success

Many of these guest posts along with infographic submissions have enabled me to rank this blog, manuelawillbold.com as well as other websites and blogs, like the UK Education Blog, in top positions on search engines like Google (snapshot was taken 04/10/20):There are two types of guest bloggers

But guest posts and press releases or success stories have other benefits too apart from influencing a website’s SEO.

They can also drive direct traffic to your website you have interlinked or mentioned in your post, which enables you to reach a wider readership you may not get exposed to otherwise. See how on the day that the Digital Entrepreneurship Story I wrote and submitted to Home Business Magazine, which has over 100k monthly traffic worldwide, drove double the amount of visitors and tripled my pageviews I normally get to my blog (screenshot from my SeekaHost App Hosting Control Panel):

seekahost-app-tracking-site-overview-MW-blog-traffic-february-to-april

You can clearly see the impact in this example.

Another aspect I want to mention is that through guest blogging you increase the chances of other bloggers or writers referencing you as well as they may come across your information more frequently or from sources they refer to more often. My article about Geography Apps was mentioned in a list post on this website for example, without me asking for it:https://bestappsfinder.com/best-geography-app.

So, if you create high-value content that is SEO optimised and share it across the web, you will certainly see the rewards as people find it on search engines and reference it.

How to go about successful Guest Blogging & SEO Copywriting?

How do I get my guest posts published? Read on and you’ll find out.

There are two types of guest bloggers:

  1. those who aimlessly use the same pitch for every blog offering guest posts, and
  2. those who send out a personalized pitch depending on the blog.

Don’t be the former.

Doing your research first is key. As you can see in my examples above, I check out relevant guest posting sites first via SEO analytics tools to find out their domain authority (DA), domain rating (DR) and their monthly traffic worldwide or country-specifically, depending on what my goal is for the guest post.

To see an impact, I would recommend going for sites with a DA of at least 20+, ideally between 30-60, where you may get free publications. For sites with higher DA’s you will likely have to pay a publication fee, but it can be a worthy investment, if you get the content, the link placements and the media materials right.

Once you get the approval for your email guest post pitch (tip: make it short and sweet and relevant for the guest posting site’s audience), you should follow their editorial guidelines and craft your article carefully. Check out this ClickDo guide on all the secrets for a successful outreach campaign:

How to Create A Perfect Pitch & Test Your Guest Post or Press Release Outreach Campaigns?

Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these SEO copywriting techniques compiled to put you in the running with the rest of the successful bloggers.

If you consider these, you should be able to get your guest posts published with the ultimate SEO advantages.

1. Understand the Blog’s Unique Voice

Understand the blog's unique voiceYou would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you.

Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point.

Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog.

Give them what they resonate with and try to find the person in charge and email them directly with a concise pitch that is relevant for them.

2. Submission Guidelines are your Cheat Sheet

Submission guidelines are your cheat sheetIf you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference.

Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog.

Ensure your writing reflects every guideline listed by the blog and when placing your backlinks, be considerate and strategic according to your blogging link building strategy. Most publications ask to avoid so called “link stuffing” and will only allow maybe 2-3 links, which should be relevant for what you cover. You should also research your anchor text (the text you use to add your hyperlink), which should contain relevant keywords you want to rank the page or article you interlink with for. Otherwise you are wasting this opportunity especially with regards to SEO.

See one example here from the Career Path article mentioned earlier:

link-building-with-guest-blogging-examples

The link circled in green is a reference link so readers can check the study mentioned, the highlighted link in yellow is a relevant ClickDo article with a similar title and the link circled in red is a backlink to this page on the UK Education Blog that I want to rank higher on search engines: https://education.clickdo.co.uk/work-online-in-education/. The backlinks you add need to provide value and should provide additional information.

3. Write for the Blog’s Readership

Write for the blog's readershipThis is one of the most important points, so pay close attention.

The blog you hope to guest post for will have a specific audience and catering to them must be your priority. Most guest post guidelines insist you must write for your readers first but if your writing fails to intrigue the main readership then your effort will circle down the drain.

It is wise to remember that a guest post is first read by the blog’s viewers, so mould your writing to appeal not just to your readers but the blog’s as well. Bear in mind that they do not know you nor your expertise and showcase this in your guest article in a way that will be of interest to them.

If you get them hooked, they are more likely to check out your website and follow you on social media for example.

4. A List Blog gets the most Attention

Readers are only after quick information that they can skim through without delving too much into the details. This is why list posts are a real money maker in the blogging industry. If you need a better idea of how list posts work, give Listverse a read.

Your secret to SEO copywriting success is in the form of short sentences with valid information in bullet points, using relevant keywords repeatedly, but in different ways. This is what makes most readers stick around until the end of the blog. If you’ve paid attention to the first three techniques, then curating a list post will not only be easy but also help you stand out from the rest.

At ClickDo we also use list posts successfully on the blogs I manage or as guest post submissions as you can see here:

Top 20 Co-Living Places in London for great Networking

Top 35 Canary Wharf Restaurants: Best Places to Eat & Drink After Work

27 Best Eco-friendly Products And Gifts In The UK In 2022

Such posts are more likely to achieve higher ranks on search engines as they cover many keywords in a very structured manner. They will also attract more enquiries to have a mention added in them from businesses or agencies. Because if the post is like a review and ranks well in SERPs that will benefit them, they may offer you a guest post or mention on their site in return.

5. Quality and Quantity go hand in hand

Quality and Quantity go hand in handYou may have noticed websites stressing on the need for quantity when it comes to guest posting but the quality is what will ensure their shelf life.

Guest posting is known to be the best way of gaining viewers and your motto should be quality with quantity. To begin with quality, you must strike a balance between what you want to talk about and what your viewers want to learn.

Once you manage to produce purely relevant content that gets a wide viewership you can move on to quantity. On average you should be able to put out a minimum of 2 to 3 posts every week with a word count of at least 800+. Writing strong pieces of content on a regular basis will help you stay on top of your game.

The more you write, the more you will be read but only if your content maintains a high standard.

6. Use an Article Closing Strategy

Use an Article Closing StrategyThe main agenda towards guest posting is to gain referral traffic and many rely on their bios for that which is a huge mistake. A marketing strategist Gregory Ciotti recognized ‘byline blindness’ as a common issue among readers of popular blogs.

The Internet is filled with guest posts which have led to readers overlooking who has written the blog. Even you must have read a dozen blogs without even noticing the name of the author.

The main danger here is that you might not get any traffic your way, making the guest post worthless. Ciotti formulated a 3-step article closing strategy to overcome this problem.

He advises three elements that you should include in your guest post namely:

  • closing subheadings

  • questioning the readers, and

  • using a call to action.

Your first step is closing subheadings, which means you need to make your conclusion obvious. This can be done by using phrases like ‘Now it’s your turn’ or ‘The ball is in your court’. The next thing is to interact with your readers and ask them questions related to your post. Your final step is to place a CTA (call of action) to ensure your readers make their way to your site.

All you have to do is keep at it, the more content you send out, the more views will come your way. If you’re a blogger in the education niche, then you can reach out to some selected education blogs accepting guest posts you can find here:

Top 15 Education and Student Blogs accepting your Guest Post

If you’re a student blogger or finance/frugal lifestyle blogger, check these blogs out for possible guest blogging gigs:

15 Top Student Finance Blogs in the UK

I want to help bloggers with their guest blogging and am in the process of building blogger communities where guest posts with valuable blogging tips or success stories can be shared:

The Bloggers Exchange Blog

Blogger Tipps und Tricks Blog

You can talk to me about guest blogging and online directory websites for setting up additional blogger profiles with links – I am more than happy to help any blogger out there and offer guest posting opportunities and advice.

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