How to offer Press Coverage of Business Events for Digital PR and Marketing as a Blog Editor

How to offer Press Coverage of Business Events for Digital PR and Marketing as a Blog Editor

The beauty of starting a website or blog is that you often don’t know exactly where the journey takes you. You begin with registering a domain and writing about topics that you’re interested in and over time various categories emerge from your overall web content.

The most popular topics that people find your website for through their searches on search engines or social media, may establish your online presence as an expert niche publication in the industries you mainly cover.

This can attract enquiries from journalists, marketers and event organisers or press departments looking for influencers or digital publishers in their field to cover their events and news.

This is the journey I have been on since I started blogging on various websites, which I will share as examples of my editorial work that has led to such collaborations.

I will show you how I went about the whole process, from the enquiry stage to the execution stage of press and event coverage as I have noticed that there is a high demand in this field.

Why cover Events & News as a Blogger & Publisher?

Easy-Ways-to-Increase-Your-Blog-Traffic

A blog is a digital content publishing platform, which can be utilized for news and event coverage.

Consider your websites as web properties that people visit when searching for specific information. The more visitors your website attracts, the better of course as you can offer any content publication a wider audience exposure.

You have the opportunity to write about brands and organisations as well as established experts in your niche, you may also be able to conduct exclusive interviews and network, which is all positive ROI for your website.

Event and news coverage can also establish you as a writer, digital marketer, or influencer, especially if you can utilize your populated social media channels for more online exposure.

You can be creative with how you publish such content, and you’ll need to have guidelines set up that clarify the terms and conditions of your coverage of course. See the services I offer in more detail here:

Digital PR & Press Coverage Services

If people are happy with how their events and news are published on your website, they will come back for more. As you can see, I offer press and news release publications, which I offer in two formats: a free plain-text version and a paid media version. I want to give everyone the opportunity to share their news, however, the more value a publication provides, the more work it requires which cannot be offered for free.

I explain this in more detail in my release enquiry response emails for example, which look like this:

Hi,
Thank you for your submission.
We can publish your release on the following relevant sites:
https://www.londonbusinessnews.com/ DA 38
We offer a free plain text publication without any images/videos/hyperlinks or a paid publication with images/videos/hyperlinks for an admin fee of £40. The main difference is that the branding is much more effective with a media publication, and it offers SEO advantages.
Sample of a free publication:

Ethical Menswear Brand Launches London Store Following Six-Figure Investment

Sample of a paid publication:

SmileDirectClub Launches Lifetime Smile Guarantee for Permanent Teeth Straightening

You can find more information here:

Digital PR Services

I look forward to hearing back from you so that we can go ahead and publish your release within the next 3 working days.
Kind regards,

This can be a beneficial and lucrative option for a webmaster if they market and rank their website well to offer their clients the intended exposure and ROI.

How to cover Events & News as a Blogger & Publisher?

You will have established yourself as an expert in your niche and will therefore bring the necessary know-how to any news and event coverage in your industry.

Another plus is that you can be quite creative with your coverage on your website as you’re the webmaster and make all the rules. You should be up to date with the latest features your website can offer in terms of plugins for example for WordPress sites to offer the best web design and user experience for your clients and visitors.

If you’re not well-versed in this area, you can always speak with a web consultant to make your website extraordinary.

Depending on your website’s unique audience and focus, you can choose certain businesses, experts, or topics you want to cover that you find most suitable and promising. This can be determined by keyword searches with SEO tools and by the nature of enquiries you receive via your website.

The way you cover them can also be flexible if you don’t have to follow guidelines from your partners or if you negotiate these beforehand.

Make sure you have a clear vision of what you’d like to achieve with your event and news coverage and that you also take your partners’ goals and requirements into account. This will help you identify which features to offer, e.g., photography/videography, interviews, research, social media shares/posts, email marketing etc.

Ensure you have the resources to deliver what you offer, e.g., a professional photographer/videographer or required equipment for example.

Find below my examples of different events I have covered for some of the blogs I manage to get an idea:

The Business Show 2021 at London ExCel – Europe’s largest Business Event & its unique Business Exhibitors with innovative Business Concepts

BETT Education Technology Show London 2022 – Highlights, Trends, Exhibitors & Insights

 

EdTechX Speaker Interview with Head of EC’s Digital Education Unit: Tackling Challenges in Digital Education through open Dialogues

Top Features of Event & News Coverage Publications

As you can see, the coverage I currently offer has the following features:

  • Exclusive and unique photographs taken by a professional photographer or provided by a client
  • Quotes from exhibitors
  • Information about exhibitors covered
  • Social media posts that were shared live
  • Hyperlinks that take readers to the exhibitors’ websites/channels
  • My own commentary with regards to my expert opinions on what is covered plus tips and recommendations I have enquired about or researched

Depending on the size of an event, it can be difficult to cover everything, so I’d recommend you focus on selected exhibitors, topics, workshops etc. that will be most interesting for your audience based on what you usually cover.

Preparation is key and you should always ask all entities you cover for permission to do so, perhaps even liaise with them prior to the event to discuss possible questions and angles that they’re satisfied with as I have done before conducting these interviews:

London EdTechX Speaker Interview with Chief Growth Officer at online tutoring platform GoStudent: Customised learning for confident learners and leaders

I then shared the drafts with the interviewees first before publishing them to get their consent and green light. This is important also with regard to data protection and general professionalism.

Many organisations will want to create awareness of an event before it happens, and they may ask you to publish a press or news release that they normally send you.

You can agree to make this part of your collaboration, or you can agree on a separate arrangement for this.

Here are some examples of how I publish media releases that offer the full range of benefits to my clients for SEO and marketing:

SeekaHost returns to Insomnia Gaming Festival rewarding competitive Minecraft Gamers with Cash among 40,000 visitors

 

iSpring Suite 11 – Boost Learning Experiences with a Brand-New Authoring Toolkit

OpenDialog AI Ltd launches with $5M seed funding

Partners also appreciate coverage on other channels such as social media or YouTube, which I additionally provide as you can see in the below examples:

See more images that we took at the events we have visited together with professional photographer Petra Eujane

What’s the future of Events & News Publications for Bloggers & Publishers?

how-to-do-pr

Since the websites I manage have grown and increased their monthly organic web traffic, I receive news release enquiries daily and for events, it’s less frequent, but also on the rise.

Every business or organisation needs to be visible on the internet nowadays and it’s not sufficient to just publish a few posts on social media if you want to reach a wider and more diverse audience.

Crunching some numbers, there is a clear upward trend for higher demand in the online publishing industry:

According to a Cision White Paper from 2018

  • 63% of journalists said news announcements and press releases are what they want from their PR contacts, indicating that most reporters want to continue interacting with their PR professionals in the same way they have historically.
  • 22% reported that original research on trends and market data was also important to them, offering a new opportunity for PR and comms pros to be a source.
  • 44% of journalists say that press releases are their most trustworthy source of brand-related information.

And there is also growing profitability in this sector:

According to 99firms.com

  • 49% of brands are spending less than $10,000 per year on influencer marketing.
  • 23% are spending between $10,000 and $50,000.
  • 12% of marketers are devoting $50,000-$100,000,
  • 5% $100,000-$500,000, and
  • 6% are spending over $500,000.

And according to statista.com more than 2/3 of individuals in Great Britain were either reading or downloading online news, newspapers or magazines in 2020.

If you are intending to take your blog or website to the next level and perhaps also to make money online, you’ll need to find ways to offer partnerships, sponsorships, and collaborations to grow and expand. After all, what good is a website with nothing useful, intriguing, interesting and trending to share?

And to constantly produce content by yourself is extremely hard and time-consuming, plus may not be that diverse.

Consider your options with your website or blog, go through some website monetisation strategies that may be suitable for your web properties and invest in expanding your services and marketing your website.

If you need support with digital marketing, SEO, or web design, I can offer more support via digital marketing agency ClickDo and web host SeekaHost, where I work as an online media and PR strategist. We have various resources and an expert team at hand to help with anything around your web presence.

Simply contact me and I’ll respond to your enquiry in no time. Make the most of your website or blog today!

6 Top Benefits of Guest Blogging & Techniques to Making Guest Content Go Further

6 Top Benefits of Guest Blogging & Techniques to Making Guest Content Go Further

An online presence can either make or break the success of your blog as a copywriter, influencer, small business, or large corporation.

With Google’s latest search algorithm update promising a meaningful impact on search results for particularly helpful content, implementing such SEO tactics is essential for any online author looking to maximise their web presence.

Achieving soaring site success depends on many aspects of the course, which I cover here on my blog. However, through a common practice that bloggers and SEO experts refer to as ‘guest posting’, online stature and notability can form the foundation of establishing a brand in the online community.

Guest blogging is more than just link building. Placing strategically planned guest articles in relevant publications can lead to additional publicity from trusted or renowned sources and introduce you to a far-wider-reaching audience, which is partly considered digital PR nowadays.

Inviting you to explore the benefits of guest posting, I will be your guiding compass for producing effective guest content to reach the SEO goals set for your site or brand.

Hopefully, I will inspire you to develop an online presence, build your brand, and gain more exposure and virtual visibility as a business or a person.

What is Guest Posting & Why do Authors Value it?

In accumulating a frequently expanding online audience base, copywriters, bloggers and businesses often turn to top guest posting sites as vital platforms for attracting interested visitors to their websites/blogs.

Guest writing is a way of sharing your knowledge, skill, or expertise with other audiences apart from your own. It can happen in different forms such as blog posts, magazine articles, interviews, news releases or reports, opinion pieces, etc. and I will share examples here.

Guest blogging, also referred to as guest posting, is the closest form of online networking for writers and authors of any kind and is an important part of outreach work for more online exposure.

Encompassed by the act of writing content for another website as an independent writer or contributor, guest bloggers should aim to be featured on a higher-ranking website with solid web traffic in their niche. Consequently, you can soak up your site’s viewership potential by virtually piggybacking on a more prominent online entity with similar posting pillars of interest.

From personal experience, I endorse this practice as one of many successful SEO copywriting techniques.

In the example illustrated below, data analytics show a substantial rise in site traffic, where the Digital Entrepreneurship Story I wrote for Home Business Magazine doubled my visitors and tripled average page views to my blog:

top-benefits-of-guest-blogging--techniques

Credit: Seekahost App Hosting Control Panel

The Importance of Guest Articles

The collaborative cohesion between guest posting & blogger outreach services is what makes the pairing potential a mutual win-win for both the author and the online platform where pieces are published.

Centered around creating compelling content that trickles site traffic back to their website, this valued brand-boosting tactic proves to be an effective SEO marketing strategy for guest bloggers.

Guest posting is also valued by bloggers and businesses because, by keeping readers engaged, successful guest posts deliver new perspectives through fresh content crafted to cater to their audience.

Promotional boosts can also occur when guest bloggers share their written material with their networks.

My Top 6 Benefits of Guest Posting

I know. It seems counterproductive to spend time writing articles for other sites you may view as competitors when you could be using that time to create content for your site.

However, my reasons why guest posting offers beneficial opportunities for building online stature and notability far outweigh all forms of doubt.

1. Trust: Online Authority, Reputation, and Credibility

advantages-of-guest-bloggingInfluencing the extent to which people trust your brand, guest posting can help you or your business build authority via the fluid and frequent publishing of quality content you set out to offer your worldwide online audience.

With the prevalence of  ‘fake news rampant in the digital era, offering solid information people can trust is of utmost importance when relying on authority as a crucial element of an effective marketing strategy.

Perceptions of you by readers build trust in the brand you’re affiliated with, subsequently improving your value and online stature. By attaching your name to the written pieces you produce, your trustworthiness gets tested, giving way to guest blogging as a critical measure for managing online reputation through the quality of your custom content.

As an equally important factor in establishing authority, credibility delivers guest blog posts on popular high-ranking sites in your industry, enhancing your virtual visibility by vetting you accordingly. Due to this vetting process, site owners who may be exceptionally picky when posting content look for the most creative, unique, and authentic content from guest bloggers.

You can learn more in my articles about online media placements and how they can boost your brand awareness and visibility with high-profile publications:

What Are Online Media Placements for Business? | SeekaHost™

How Do Media Placement Services Help Online Businesses Grow? (seekahost.com)

2. Building Backlinks

benefits-of-guest-bloggingLinkbuilding is an SEO technique used in guest posts to optimise a site’s ranking. Accumulating backlinks paves the way for SEO platforms like Google to assign higher domain ratings, resulting in higher site rankings in related keyword search results.

With relevance being a key driver in search engine algorithms, a guest post includes a relevant backlink when both ends provide similar information. For instance, if you’re creating a backlink in a guest post for a fashion website, directing it to your food blog wouldn’t serve your site and readers any favors.

With the emergence of ‘clickbait’ impacting the interconnectedness of the online community, context matters. As such, authors aim to minimise all mismatching material to ensure that their guest blogging makes sense for both them and site owners. This means that any backlinks added in guest content must provide the targeted reader with value first of all.

You can read my guide on effective link building to better understand what to look out for when you build links with your guest blogging, which does not only include written content by the way:

24 Must-Know Link Building Methods for 2022

3. Generating High-Quality Traffic

As an advanced version of gathering organic traffic for monetised blogs, high-quality traffic develops when sites begin to attract visitors who are most likely to benefit from their content or make a sale.

By publishing guest articles on other relevant websites, you’re already amassing a target audience interested in your posts. High-quality traffic takes this a few steps further by reaching readers willing to purchase sellable items featured on your blog.

If your website earnings are generated purely on advertisements or eCommerce, using compelling content to target those who are more likely to resonate with your material and hit ‘click’ will help you reach your quota.

This can be best achieved with a so-called CTA (call to action) that should invite the readers of your guest content to explore your website.

If you’re an influencer, you can check out my influencer marketing tips for higher conversions:

How to Boost Your SEO With Influencer Marketing?

If you produce more visual content and are especially active on social media, then you can read my social media video tips guide to learn how to lead more traffic to your blog:

12 Social Media Video Tips to Drive Traffic to your Blog Post

4. Expanding Your Portfolio of Work

benefits-of-guest-bloggingOnline portfolios of work are vital for bloggers, writers, and businesses because consumers want a first-hand look at the impact a web brand has.

The more a brand thrives online often depends on how valuable the shared information is and via which sources it can be found. In terms of reputation and status, a guest publication in an esteemed magazine like we got published on Entrepreneur.com or Forbes.com can hugely impact your brand. And even search engines like Google will rank such high authority mentions well, giving your name far more online exposure.

Instead of limiting their online portfolios to their respective platforms, authors use guest blogging to branch out and engage with larger audiences, so they don’t have to promote their brand through less relevant advertisements like paid ads for example.

5. Driving Social Media Success

Gravitating toward appearing in as many places on the internet as possible, guest bloggers turn to social media as an additional online avenue for putting their brand on display to garner brand mentions.

With the potential for social media influencer marketing to meet favorable returns on investment, some guest bloggers swear by the practice as an effective tool for building brand awareness.

Plus, often the publications that publish your guest content will share it on their socials and tag you in it so that their followers also find you there. Or if you share your guest content and tag them, they may reshare it with their community as you can see below with a tagged Tweet for londonbusinessnews.com:

benefits-of-guest-blogging-for-seo

Credit: LbizNews

Are you a blogger with aspirations of becoming an online influencer?

Using your online persona and social media following as tools for sourcing wider audiences for your site is not a sure bet. However, turning to various social media video tips to drive traffic to your blog posts can make this goal attainable.

In addition to brand mentions and online influence, social media sharing is also considered a key motivator in driving online users to follow new accounts or visit prominent websites. Commonplace nowadays for readers to see Facebook, Twitter, and LinkedIn ‘share’ icons displayed on guest articles; we have site owners to thank, as guest blogging helps gain those shares.

Also falling under the social media umbrella, profile growth offers brands opportunities to feature in “who to follow” lists and suggestions with just a few simple guest posts.

The example below perfectly illustrates the potential to garner wider exposure when tagging businesses in social media posts:

Notice how the tweet got retweeted from the Springboard account and Springboard CEO Chris Gamm himself.

advantages-of-guest-blogging

Credit: LbizNews

6. Improving Your Writing Skills

advantages-of-guest-bloggingPractice makes perfect and from one published post to the next, guest blogging develops and improves writing skills, directly influencing a writer’s ability to create more persuasive content for their website.

By consistently churning out captivating content through your guest articles, you will start to notice your grammar, spelling, and overall readability improve over time. Furthermore, by applying what you learn to the content on your website to make it stand out, your site will, in turn, perform better the more effective you become as a writer.

To give you a leg-up, my knowledge of using engaging content to create blog posts that Google sends many readers to will provide you with all the helpful hints needed to make for a full-proof SEO framework.

My Go-To Guide to Perfecting Your Guest

As a copywriter and online media strategist for ClickDo and SeekaHost, I am constantly trying to give other writers, bloggers, and businesses opportunities to align themselves with a credible content publishing source that is beneficial for their guest blogging agenda because digital news and media services can offer fantastic custom content marketing opportunities and you can find out more about what we currently offer via various platforms here:

UK News Blog Media Services

London Business News Digital PR Services

Green Living Blog Digital News Services

UK Education Blog Digital Marketing Services

Touching on various topics, digital press and news release publication services offer the faultless funneling of versatile information that covers different subject matter, which diversifies your outreach objectives.

Ready to boost your guest blogging game?

My proven tips include always remembering to:

  1. Use your guest content to cater to your intended audience
  2. Establish collaborative brand alignments
  3. Follow editorial guidelines
  4. Avoid submitting overtly self-promotional material
  5. Include a call-to-action
  6. Include internal SEO links strategically
  7. Include added media strategically
  8. Be original

Conclusion

Guest blogging is hands down one of the best ways to test new content marketing strategies and developments for the benefit of your blogs and websites.

Be bold and reach out to top publications with a tempting guest post pitch to test the ideal strategy that works best for guest content publications that boost your name or brand. While you are at it, avoid letting yourself get mystified by the myth that content featured on someone’s site doesn’t serve any purpose for yours because it does – and in a myriad of ways as highlighted here.

For guest bloggers, their blogs are their brand, and by offering a platform of opportunity to generate revenue online, guest posting has become one of the best SEO practices for any website, from everyday bloggers to large corporations. So, get involved now.

Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

Irrespective of the distinct polarity surrounding the structural parameters involved in producing press releases and guest posts,

Who’s to say these outreach techniques will guarantee copywriters/bloggers, PR practitioners, small businesses, or large corporations effective and consistent online notoriety?

FACT: For content creators diving headfirst into a digitised sea saturated with infinite information sharing, simply publishing press releases and guest posts is not enough to penetrate today’s online arena and see your website and online presence thrive.

Want to see your site succeed?

You are in luck! Widely sought-after credibility, interconnected network expansion, and insurmountable website traffic are at the epicentre of any site’s SEO success.

Consequently, I will share communication and outreach strategies adopted by successful guest post and press release creators that you can incorporate into your content outreach methodology, ultimately awarding you the online stature your quality content truly deserves.

But before we go into that, let’s look at different content types first as the outreach campaign will vary.

How Different Content Types Meet Collective Outreach Objectives through Pitches?

While press releases and guest posts support differential functional frameworks, they exist to serve the same purpose: mounting visibility in the marketing and media arena.

Nevertheless, the contrasting factors between press releases and guest posts are critical when configuring your content outreach initiative to meet the best possible outcomes for your site.

Comparing Press Releases to Guest Posts

Although either communication outreach tactic is employed to build online brand awareness, harness exposure, and boost page views, successful copywriters, marketers, and businesses are effective because they can identify how press releases differ vastly from guest posts.

For example, guest articles are single processes for a single post in an ongoing two-way dialogue between writers and site owners.

In contrast, press releases are one-way broadcasts of information, where you can be open to returning conversation without an overall expectation for a response. In other words, if someone wants more information, they can reach out to you, but most people and most sites will not.

Due to the influx of outreach emails that editors and publishers receive daily, the all-encompassing distinction between outreach success and failure in your chosen strategy lies in your overall pitching potential.

Pitching Press Releases & Guest Posts

Since preparing the perfect pitch can make all the difference in measuring the effectiveness of your specific outreach agenda, distinguishing between pitches for guest posts and press releases is just as vital in the implementation of your chosen success-driven strategy.

Differences for Pitches to consider:

link-building-outreach-tips

Example press release pitch sent to me via the londonbusinessnews.com blog

1. Press release pitches communicate happenings in the present tense, which focuses primarily on the newsworthiness of the business or organization that submits it.
2. A guest post pitch will often focus on trending topics that are relevant to the website/platform they are trying to get published on to make a valuable contribution to the editorial of the publication.
3. Issued for ‘Immediate Release’, the publishing window period in press release pitches is time-sensitive in contrast to guest post pitches, which have wider coverage timeframes. It is vital to never push for a publication date sooner than the editors have suggested as that comes across as extremely rude.
4. In guest post pitches, guest bloggers often confirm their compliance with website editorial guidelines to increase the likelihood of getting their pieces published. In comparison, press release pitches are more flexible, offering authors a self-promotional platform that endorses their content on different levels.
5. In contrast to press release pitches, guest bloggers must remain cognisant of the fees websites may charge to feature their written material on such platforms, with the terms and conditions surrounding this fee varying per site. Many will outline these via their media packs or dedicated service pages such as here on these example sites that accept both press releases and guest posts:
trialed-strategies-for-link-outreach

Example guest post pitch sent to me via clickdo.co.uk

Although there’s proven divergence in pitches for guest posts vs press releases, it’s also just as noteworthy to establish where similar structural frameworks for both converge to meet the same outreach outcomes.

Both content communication constructs, for example, share three components in common, namely:

  1. Personalised Copy
  2. Proofreading
  3. A Clear and Concise CTA (call-to-action)

If you want to send a pitch my way you can go through the below pages, where I have listed different content publishing formats for guest contributions:

UK Education Blog Marketing Services

tested-expert-strategies-for-link-outreach

London Business News Blog Digital PR Services

top-strategies-for-link-outreach

Green Living Blog Eco Media Services

how-to-use-outreach-for-link-building

UK News Blog Media Services

how-to-outreach-a-link-building

How NOT to Pitch Your Guest Post or Press Release to Publishers

To help prevent publishers from binning your work, below are examples of pivotal pitching no-no’s to consider when adopting either outreach strategy.

1. Lead with Costs

link-building-outreach-tips

Source: https://www.jeffbullas.com/worst-guest-post-pitches/

When following the basic principles of proper email etiquette, understand that quality trumps currency, so initially shift your focus more towards the value and credibility of the quality content you’re offering, with money matters eventually explored later in correspondence if a publication is interested.

2. Pester Editors

best-link-building-strategy

Source: https://prowly.com/magazine/bad-pr-pitch-examples/

Follow-up emails remind recipients who might have missed your first outreach attempt of the collaborative prospects you still have on the table. Although journalists and site owners generally respond to follow-up emails, always avoid inundating them with a flurry of follow-ups.

Depending on the type of outreach strategy you are employing, there is a difference in the number of necessary emails to send before your returns start to diminish, potentially redirecting your emails to receivers’ spam folders.

If you haven’t received a response within a few days of submitting your pitch and you’re considering sending a short, polite follow-up message to an outreach recipient, check out this cold email infographic as a benchmark that can help avoid landing you in the ‘heckler’ hot seat.

As illustrated in the statistics, response rates to follow-up emails do not drop off significantly compared to the first email, giving them value. However, your general politeness, coupled with the frequency of your follow-ups, must be taken in high regard.

3. Be Rude

When approaching prospective publishing channels with your pitched proposal, the last thing you want to be is offputting – this is simply counterproductive to your outreach objectives.

Being rude isn’t worth the risk!

tested-expert-strategies-for-link-outreach

Given the high number of pitches that publishers receive daily, drawing their attention through expressions of sincerity and genuine fondness for the publication goes a long way.

With your online reputation and credibility always on the line, don’t foil your chances of potentially publicising your impactful stories by leaving a bad taste in the emails you send to influential editors.

With your pitch offer them something rather than making demands.

4. Veer Off-Topic

Always avoid including unnecessary exaggerated information or connections to names and topics in your news/press release pitch:

best-link-building-strategy

Image Credit: https://twitter.com/cmonstah/status/1419746733819498499

As demonstrated in the old-school trick above, editors can easily get misguided by any insignificant information you provide, having the potential to completely overshadow your hard work.

How Both Outreach Initiatives Influence Online Notoriety

You’re probably wondering,

Which outreach option is better?

The answer is simple: both.

While guest posts should be your primary link-building method outside your usual network of sites, press releases serve as helpful tools for building an online hype, which could potentially lead to securing additional media coverage such as interviews.

Furthermore, both are instrumental in sparking social media cohesion and garnering site traffic to a landing page where additional information is accessible to readers and publishers alike and SEO copywriting skills are key here.

Guest posts and press releases are essential drivers in helping you gain an online reputation that mirrors your expertise in a field/area of interest. So, when setting out to get your name and face out there, if building long-standing relationships with specific sites is at the core of your outreach objective, guest posts are the way to go.

Conversely, if you want a lot of eyes to see one specific piece of information (i.e., a new product launch or event announcement, etc.), a press release is ideal.

How to Implement Guest Posts in Your Link Outreach Strategy?

Often incorporated in link-building practices carried out by guest bloggers, backlinks form the virtual backbone of any site’s success, acting as an effective SEO tactic adopted to meet overall outreach objectives.

Using Backlinks as Your Building Blocks

Backlinks are vital because top search engine optimisation platforms like Google give websites with more backlinks from other authority websites a higher domain rating, consequently resulting in higher rankings in their search results for related search terms.

 

By turning to various link-building services to help boost your SEO, you can accumulate backlinks to your work, further broadening your target audience.

 

 

When it comes to searching for the best guest posting sites to submit your written material to, ensure you’re looking in all the right places by adopting the below SEO criteria in your independent research accordingly:

  1. Industry Relevance & Expertise
  2. High Domain Authority
  3. Large Audiences of Loyal Readers
  4. Guest Post Pitch & Backlinking Accepting Platforms

Alternative Link Outreach Strategies

Aside from adopting the expected yet effective link-building methods mentioned above, you can also build credible notoriety by having a go at more unique outreach tactics, which include:

  1. Pitching requests to have your links added to published posts.
  2. Fortifying relationships with site owners by sharing helpful updates on broken links.
  3. Targeting high-ranking bloggers in addition to premium publications.

5 Steps to Executing Your Press Release Outreach Work

As a proven method for influencing a brand’s public perception, developing a full-proof media outreach plan is essential when conducting rewarding press release outreach work.

Although teaming up with top press release publication services like the ClickDo digital publishing services can offer you customised content publishing and marketing solutions via top-quality digital news channels, simply following my five steps to creating a full-proof media outreach plan is guaranteed to get you well on your way to widespread online notoriety:

1. Understand Your Target Audience

Knowing the audience allows you to connect with prospective customers, investors, business partners, and other stakeholders. By researching and understanding your target audience, you can identify the appropriate media outlets to approach with your pitch.

2. Create a Media List

how-to-use-outreach-for-link-building

After identifying your ideal audience of interest, the next step in your press release outreach work involves building a list of media sources and journalists who create content that appeals to your audience by conducting web searches for keywords related to your niche.

For example, imagine you’re the proud owner of an independent cosmetics startup company that develops herbal organic skincare products. You might start your search by looking for published articles involving herbal cosmetics, organic skincare, small businesses, startups, cosmetology clinics, and eco-friendly skincare topics.

Identifying popular sites, blogs, and online platforms where media influencers publish similar content to yours can also help you develop a list of networks and journalists to contact.

3. Gather Contact Information

While some publications may include instructions that describe how to contact them with a proposal, others may not. Worry not, however, because you can contact journalists directly via social media or a listed email address showcased on their platform. Many journalists work freelance and include their contact details on their professional platforms or digital portfolios.

Networking is another effective method for gathering contacts. The growing influence of networking through establishing relationships with media influencers is crucial for developing a database of contacts to leverage for future outreach initiatives. Since media heavyweights often host events (i.e. conferences, professional meetups, conventions, etc.), attending those events and developing an extensive network of media professionals may help you promote your online material via diverse channels.

4. Define Your Media Outreach Goals

how-to-outreach-a-link-building

By adopting the SMART method to set your outreach objectives in motion, you can work toward your goals and accurately measure your progress.

The SMART method involves setting goals that are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

An example of a SMART goal for a press release outreach campaign may include contacting 20 journalists and obtaining three or more responses within two weeks. This media outreach goal uses specific numbers, sets a realistic expectation that applies to the task, and establishes a timeframe to be met.

Based on the results of your outreach work, you can adjust goals that will help ensure future success for your site.

5. Execute & Monitor Your Plan

Once you’ve developed the perfect press release pitch that caters to top contactable publications, with a desired audience and goal in focus, the final step of your effective media outreach plan involves executing your outreach strategy to the highest degree.

As you contact journalists and publishers, consider creating a spreadsheet or another document to organise and monitor your plan. For example, you might be partial to creating a spreadsheet that lists your current, completed, and planned outreach campaigns.

Other items to incorporate in your spreadsheet might also include:

  • Pitch Recipients
  • Pitch Statuses (i.e., accepted, ongoing, developing, etc.)
  • Expected Completion Date
  • Relevant Notes/Comments/Links

Conclusion

Despite the glaring differences between guest posts and press releases, the two outreach strategies share the common interest of limitless online notoriety for the betterment of your site’s or blog’s success.

Although both link outreach initiatives bear striking similarities in their pitch proposal frameworks, content creators and marketers must understand that they differ vastly, each with individualised defining factors separating them as outlined here.

Hopefully the above tips will help you with the best possible guest post or press release outreach campaign for your brand and online presence. If you’d like to ask some more specific questions about your unique outreach campaign, feel free to contact me and I’ll get back to you ASAP.

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

Want to know the one word that makes humans powerful? It’s – networking.

Guest blogging is as close as it comes to networking online for copywriters and digital marketers and at ClickDo Ltd. we use it constantly to grow our blogs and websites and rank them higher on search engines.

However, it’s not easy to get your guest content published on reputed platforms and often people write poor copy, stick a backlink in and think that’s off-page SEO done and dusted to boost their domain authority and search engine ranks.

But it’s not just about the link building here, it’s also about being strategic with your guest content and applying proven SEO copywriting techniques effectively.

What is the Power of Guest Blogging?

If you manage to land a guest post on a high-profile website or even established magazine or newspaper, it can truly give your author profile and website a massive boost on search engines. See some examples of guest posts I have curated that increased our ranks here:

Edu Gorilla Magazine: Top 7 Ways to be in control of your kids online safety

Careers Help Magazine: Why Choose a Career Path with Digital Skills?

Entrepreneur.com Magazine: 5 Strategies to Build an Online Portfolio for Business Performance Success

Many of these guest posts along with infographic submissions have enabled me to rank this blog, manuelawillbold.com as well as other websites and blogs, like the UK Education Blog, in top positions on search engines like Google (snapshot was taken 04/10/20):There are two types of guest bloggers

But guest posts and press releases or success stories have other benefits too apart from influencing a website’s SEO.

They can also drive direct traffic to your website you have interlinked or mentioned in your post, which enables you to reach a wider readership you may not get exposed to otherwise. See how on the day that the Digital Entrepreneurship Story I wrote and submitted to Home Business Magazine, which has over 100k monthly traffic worldwide, drove double the amount of visitors and tripled my pageviews I normally get to my blog (screenshot from my SeekaHost App Hosting Control Panel):

seekahost-app-tracking-site-overview-MW-blog-traffic-february-to-april

You can clearly see the impact in this example.

Another aspect I want to mention is that through guest blogging you increase the chances of other bloggers or writers referencing you as well as they may come across your information more frequently or from sources they refer to more often. My article about Geography Apps was mentioned in a list post on this website for example, without me asking for it:https://bestappsfinder.com/best-geography-app.

So, if you create high-value content that is SEO optimised and share it across the web, you will certainly see the rewards as people find it on search engines and reference it.

How to go about successful Guest Blogging & SEO Copywriting?

How do I get my guest posts published? Read on and you’ll find out.

There are two types of guest bloggers:

  1. those who aimlessly use the same pitch for every blog offering guest posts, and
  2. those who send out a personalized pitch depending on the blog.

Don’t be the former.

Doing your research first is key. As you can see in my examples above, I check out relevant guest posting sites first via SEO analytics tools to find out their domain authority (DA), domain rating (DR) and their monthly traffic worldwide or country-specifically, depending on what my goal is for the guest post.

To see an impact, I would recommend going for sites with a DA of at least 20+, ideally between 30-60, where you may get free publications. For sites with higher DA’s you will likely have to pay a publication fee, but it can be a worthy investment, if you get the content, the link placements and the media materials right.

Once you get the approval for your email guest post pitch (tip: make it short and sweet and relevant for the guest posting site’s audience), you should follow their editorial guidelines and craft your article carefully. Check out this ClickDo guide on all the secrets for a successful outreach campaign:

How to Create A Perfect Pitch & Test Your Guest Post or Press Release Outreach Campaigns?

Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these SEO copywriting techniques compiled to put you in the running with the rest of the successful bloggers.

If you consider these, you should be able to get your guest posts published with the ultimate SEO advantages.

1. Understand the Blog’s Unique Voice

Understand the blog's unique voiceYou would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you.

Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point.

Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog.

Give them what they resonate with and try to find the person in charge and email them directly with a concise pitch that is relevant for them.

2. Submission Guidelines are your Cheat Sheet

Submission guidelines are your cheat sheetIf you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference.

Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog.

Ensure your writing reflects every guideline listed by the blog and when placing your backlinks, be considerate and strategic according to your blogging link building strategy. Most publications ask to avoid so called “link stuffing” and will only allow maybe 2-3 links, which should be relevant for what you cover. You should also research your anchor text (the text you use to add your hyperlink), which should contain relevant keywords you want to rank the page or article you interlink with for. Otherwise you are wasting this opportunity especially with regards to SEO.

See one example here from the Career Path article mentioned earlier:

link-building-with-guest-blogging-examples

The link circled in green is a reference link so readers can check the study mentioned, the highlighted link in yellow is a relevant ClickDo article with a similar title and the link circled in red is a backlink to this page on the UK Education Blog that I want to rank higher on search engines: https://education.clickdo.co.uk/work-online-in-education/. The backlinks you add need to provide value and should provide additional information.

3. Write for the Blog’s Readership

Write for the blog's readershipThis is one of the most important points, so pay close attention.

The blog you hope to guest post for will have a specific audience and catering to them must be your priority. Most guest post guidelines insist you must write for your readers first but if your writing fails to intrigue the main readership then your effort will circle down the drain.

It is wise to remember that a guest post is first read by the blog’s viewers, so mould your writing to appeal not just to your readers but the blog’s as well. Bear in mind that they do not know you nor your expertise and showcase this in your guest article in a way that will be of interest to them.

If you get them hooked, they are more likely to check out your website and follow you on social media for example.

4. A List Blog gets the most Attention

Readers are only after quick information that they can skim through without delving too much into the details. This is why list posts are a real money maker in the blogging industry. If you need a better idea of how list posts work, give Listverse a read.

Your secret to SEO copywriting success is in the form of short sentences with valid information in bullet points, using relevant keywords repeatedly, but in different ways. This is what makes most readers stick around until the end of the blog. If you’ve paid attention to the first three techniques, then curating a list post will not only be easy but also help you stand out from the rest.

At ClickDo we also use list posts successfully on the blogs I manage or as guest post submissions as you can see here:

Top 20 Co-Living Places in London for great Networking

Top 35 Canary Wharf Restaurants: Best Places to Eat & Drink After Work

27 Best Eco-friendly Products And Gifts In The UK In 2022

Such posts are more likely to achieve higher ranks on search engines as they cover many keywords in a very structured manner. They will also attract more enquiries to have a mention added in them from businesses or agencies. Because if the post is like a review and ranks well in SERPs that will benefit them, they may offer you a guest post or mention on their site in return.

5. Quality and Quantity go hand in hand

Quality and Quantity go hand in handYou may have noticed websites stressing on the need for quantity when it comes to guest posting but the quality is what will ensure their shelf life.

Guest posting is known to be the best way of gaining viewers and your motto should be quality with quantity. To begin with quality, you must strike a balance between what you want to talk about and what your viewers want to learn.

Once you manage to produce purely relevant content that gets a wide viewership you can move on to quantity. On average you should be able to put out a minimum of 2 to 3 posts every week with a word count of at least 800+. Writing strong pieces of content on a regular basis will help you stay on top of your game.

The more you write, the more you will be read but only if your content maintains a high standard.

6. Use an Article Closing Strategy

Use an Article Closing StrategyThe main agenda towards guest posting is to gain referral traffic and many rely on their bios for that which is a huge mistake. A marketing strategist Gregory Ciotti recognized ‘byline blindness’ as a common issue among readers of popular blogs.

The Internet is filled with guest posts which have led to readers overlooking who has written the blog. Even you must have read a dozen blogs without even noticing the name of the author.

The main danger here is that you might not get any traffic your way, making the guest post worthless. Ciotti formulated a 3-step article closing strategy to overcome this problem.

He advises three elements that you should include in your guest post namely:

  • closing subheadings

  • questioning the readers, and

  • using a call to action.

Your first step is closing subheadings, which means you need to make your conclusion obvious. This can be done by using phrases like ‘Now it’s your turn’ or ‘The ball is in your court’. The next thing is to interact with your readers and ask them questions related to your post. Your final step is to place a CTA (call of action) to ensure your readers make their way to your site.

All you have to do is keep at it, the more content you send out, the more views will come your way. If you’re a blogger in the education niche, then you can reach out to some selected education blogs accepting guest posts you can find here:

Top 15 Education and Student Blogs accepting your Guest Post

If you’re a student blogger or finance/frugal lifestyle blogger, check these blogs out for possible guest blogging gigs:

15 Top Student Finance Blogs in the UK

I want to help bloggers with their guest blogging and am in the process of building blogger communities where guest posts with valuable blogging tips or success stories can be shared:

The Bloggers Exchange Blog

Blogger Tipps und Tricks Blog

You can talk to me about guest blogging and online directory websites for setting up additional blogger profiles with links – I am more than happy to help any blogger out there and offer guest posting opportunities and advice.

10 Top Alternative Search Engines To Google That Support Good Causes

10 Top Alternative Search Engines To Google That Support Good Causes

We have the world’s information at our fingertips through internet search engines and some people are utilizing this feature by raising social consciousness.

Social consciousness spreads awareness about what is happening in our society and world. Many businesses, organizations and people now speak up about what they believe in and fight for on social media platforms and other internet channels.

Hence why I discuss the top 10 alternative search engines to Google that are the best alternative search engines to use, if you’re fed up with the tracking and data privacy issues on Google.

Why use alternative search engines than Google?

An example of such philanthropy I came across recently when the founders of search engine SearchScene.com contacted me and we conducted an interview for the London local news website the londonbusinessnews.com. I realized that more search engines donate a part of their revenue for charity work related to different causes such as environmental initiatives for climate change or pollution, which in turn prompted me to create more awareness of this phenomenon.

As a copywriter with an SEO background, I am fascinated to learn about emerging search engine alternatives. I have therefore researched the latest search engines that don’t just offer their users a great search experience, but also contribute something to our planet. The revenue of these sites mostly depends on advertising and the number of clicks that have been made throughout a search.

What to consider when using different search engines than Google?

From an SEO point of view, you should be aware that some of these search engines will not provide data in the same way Google does. Some only store selected data sets from searches for improved user privacy such as the total number of searches from each country and each device. Because many are committed to environmental causes, they try to minimize the amount of data they collect to reduce their carbon footprint. You will also be less likely to find their data being used in SEO analytics tools.

This indicates that SEO will be impacted by users compiling their searches with different search engines and that SEO tracker tools need to ensure they still provide adequate SEO data that is reflective of most internet searchers. Any SEO expert should take such factors into consideration when they conduct SEO audits and research for websites.

I therefore recommend you test them all yourself to understand them better and perhaps find a more sustainable alternative to Google, if that is something you care about, but who wouldn’t considering the current climate emergency.

1. GoodSearch Search Engine

GoodSearch Search EngineThe innovative concept behind GoodSearch to be found via https://www.goodshop.com/ is a mix of Groupon that helps in the greater good. It is an online search engine that allows users to browse discounts on everything, from body lotions to sunglasses.

The search engine provides a collection of retailers to choose from when you want to shop but still want to save some cash. The search engine includes retailers like Abercrombie and Fitch, Barnes and Noble, Dell, and buybuy Baby.

GoodSearch donates 50% of its revenue for philanthropy. They have more than 110,000 retail partners. This search engine not only gives people the joy of shopping but also the satisfaction that their money will be used for a good cause.

2. Ecosia Search Engine

Ecosia Search EngineThis Germany-based search engine plants trees. It works as an extension of Google Chrome, and thus it can be installed very easily. You need not adapt to any different way to search on this engine, and you can easily get used to working on it instead of chrome as its interface is very similar. Their mission is to plant more than a billion trees all over the world, and they do so by raising funds through advertising revenues.

Ecosia comes with paid advertisement links, and when you click on one, they receive the payment. The search engine makes it easy to plant trees in places like Madagascar where native vegetation and land have suffered an extreme level of deforestation in the past years due to the trade of palm oil. This site is used by around 16 million people monthly. Ecosia also maintains transparency by making its financial reports public, which ensures that the money is being used as promised.

3. Search Scene Search Engine

Search Scene Search EngineThis Charitable Search Engine donates 95% of its profits from ads to humanitarian and environmental charities that fight the causes and effects of climate change and users can choose which of their nominated charities they would like to support.

A special feature is that every time you refresh your search you get to see stunning scenery, hence the name “SearchScene”. When users conduct a search, they get the baseline search results from Microsoft Bing and their own knowledge panels, instant answers, and widgets.

Search Scene is a charitable search engine that provides actual, traceable receipts for all its donations and their knowledge panels are often split into tabs that break down a search into different subtopics for a better organized search.

4. Ekoru Search Engine

Ekoru Search EngineThis search engine donates its revenue to partner organizations involved in ocean cleanups. The technology that they use is powered by hydroelectricity, and hence, every search made by an individual will be eco-friendly. The company donates 60% of revenue generated from clicks on sponsored search results.

Every search initiated by a user will help the organization clean the oceans. Each month, Ekoru raises money for a new environmental or social cause that is highlighted for the users.

Using this search engine is simple, you do not have to learn anything new to use it. You just surf the internet in the same way as with Google, but you will be able to contribute to saving marine life and the environment.

5. Elliot For Water Search Engine

Elliot For Water Search EngineElliot For Water is the very first search engine that encourages users to help people who require clean water. The advertisement revenue collected by the search engine is used for such projects. Elliot For Water donates 60-70% of its profit to this noble cause. One-fifth of the world’s population does not have access to clean water, which leads to the death of around six thousand people per day worldwide due to diseases that are related to contaminated water. This search engine’s mission is to help people who need clean drinking water to improve the quality of their lives.

This mission is achieved with the help of its users who just search the internet via their engine. This search engine donates a portion of the profit they earn to buy Solwa Technologies, which are solar energy-based products that purify dirty and polluted water with the process of distillation. They also take care of the primary necessities of small villages where technology has not arrived yet.

6. EveryClick Search Engine

EveryClick Search EngineThis is a UK-based search engine where 50% of advertising revenue goes to philanthropy. The most unique feature of the EveryClick search engine is that you can choose which charity you want your money to go to once you sign up to the engine. The amount of money that will be received by the charity will depend on the clicks one will make throughout the search.

This search engine also provides users the chance to raise additional funds for charity. This can be done by sharing the links on social media or by donating directly through their site. Anyone in need of some aid can start their fundraiser at a minimal price. Note: it appears that this search engine is currently not functional as of the date this post was updated.

7. Givero Search Engine

Givero Search EngineThis search engine, just like EveryClick, will allow its users to choose a charity they want to donate to. A list will be available to the users from which they can choose the causes they want to support. It is privacy-centric and has taken inspiration from competitors like DuckDuckGo. There is no need to make a profile as no history of the searches is registered. In addition, no third-party analytical tools are attached to the site.

Givero provides a platform for people who want to support different causes. Its users can pledge to support the environment, animals, and children’s charities. The company’s 50% revenue goes to philanthropic work. Note: it appears that this search engine was under construction at the date this post was updated.

8. Lilo Search Engine

Lilo Search EngineThis search engine provides its users with a water drop for each search and these water drops can be assigned to a charity of their choice, thus letting you support the cause you want to. At present, Lilo has over half a million users who make more than 40 million searches and thus raise over $2.5 million for charity. The search engine is also known for protecting the users’ privacy and preventing tracking.

9. Rapusia Search Engine

Rapusia Search EngineAfter clicking on this search engine, you will get a message, “let’s help the planet”. This search engine donates about 50% of the revenue that they earn from advertising to social projects. Every time someone searches, they earn a heart, and once one has enough hearts, they are asked to use them for charity.

Rapusia users can choose from six different charities including environmental organizations, assisting children in need, protecting animals, etc. Privacy is protected by the search engine and the search data is not stored.

10. DuckDuckGo Search Engine

DuckDuckGo Search EngineThis search engine is mostly known for its free all-in-one privacy solution where any user browsing is not tracked. The founders truly care about privacy rights and donate to organizations across the globe that support better privacy and digital rights.

What you may not know about DuckDuckGo is that it is also committed to being carbon negative by offsetting 125% of their full scope emissions. With the credits they earn they fund renewable energy projects such as biomass generators, wind farms and hydroelectric power in selected countries to deliver cleaner and more self-reliant energy to small rural villages.

Final Verdict

People who want to help those in need but are not able to do much because they are short of money, resources or time can use these philanthropic search engines. The users do not need to adapt to a different way of using a search engine, because all of them work in similar ways and as the other established search engines Google, Bing, or Yahoo and even use their data bases partly while they’re establishing themselves in this competitive market.

How to register a Domain Name UK & Easy Steps to create a UK WordPress Blog Site

How to register a Domain Name UK & Easy Steps to create a UK WordPress Blog Site

Increasingly more people search online for information about how to register a domain name UK and create a UK WordPress blog site.

But before you go ahead and register a domain name in the UK, you should consider certain important factors that can affect the success of your domain and website.

According to Wikipedia the .uk domain extension also known as the country code top-level domain (ccTLD) for the United Kingdom was among the first to be registered in 1985, just a few months after the original generic top-level domain .com and the first country code after .us. This makes the .uk domain one of the oldest and most popular domains worldwide with millions of registrations.

Such ccTLDs are popular among Brits as they will immediately brand your website and business as 100% British. And even for international visitors to your .uk website it will be reassuring to know where your business is based.

But the .com domain remains the most popular worldwide with over 50% of all websites on the Internet using it as their extension. Other domain extensions that are just as popular as .uk are .net or .org.

So, no matter which domain you end up going for in the UK, whether it is .uk, .co.uk or .com or .net, you can find a domain name with all of these TLDs with SeekaHost easily and fast. You can get a .com domain for only $5.99, which means that in Britain you will only have to invest about £4. This makes SeekaHost’s offer one of the most budget-friendly prices that you will come across in the UK.

In this guide, you will learn about the important steps to search for the ideal domain name and buy it very easily at affordable rates. You will learn not only how to find and get a domain but also how to turn it into a successful blog with WordPress and the SeekaPanel.

Blogging is one of the best ways anyone in Great Britain can get started online with very little investment. The world is shifting online and knowing how to build an online platform helps in many ways for more prosperity, especially in difficult economic times.

SeekaPanel

Why do you need a Domain Name UK?

Starting a blog or any online journey starts with a domain name. It is your virtual property on which you can build any type of business you want. In the UK you will find a more competitive web property market with 11,918,249 .uk domains registered in 2020 according to Nominet UK. However, it will still be easier and more affordable to find a .uk domain compared to a .com domain.

So, let’s take a closer look at which domain names and extensions offer better career and work prospects online that you can utilize in Britain.

What Domain Name should you buy as a Brit?

  1. Are you looking to create a blog?
  2. Do you want worldwide traffic from other countries?
  3. Are you going to build a local business website?
  4. Are you planning to go global in the future even if you are starting a local business website in the UK?

If the answer is yes for the 1st and 2nd points, get a .com domain name that you can buy at the cheapest price at https://www.seekahost.app/cheap-com-domain-registration/. Dot com domains are the most trusted domain extensions globally for commercial websites and are therefore recommended for international business websites. You may however have to compromise on your ideal domain name as often strong, poignant and simple domain names will be taken with a .com extension, unless you have come up with a unique brand name like “ebay” or “google”. Try your luck by entering your domain name in the domain search tool inside the SeekaPanel to find out if it is available, how much it will cost, or which alternatives are available at which price.

If the answer is yes for the 3rd point, get a .uk domain at SeekaHost and search for the best domain name options available. By entering your preferred domain name in our search bar inside the SeekaPanel, you will find various domain name options delivered by our domain search tool with different TLDs, so you can make the best choice. You will very likely get a .co.uk domain name for commercial purposes.

If the answer is yes for the 4th point, get a .com or .net domain name as they are the best to rank in any country in Google search results.

If you want more help with how to register a domain name in the UK, get in touch with me or with one of SeekaHost’s domain name registration experts so that you can find the best domain options for you.

Bear in mind a few other factors before buying your domain:

  1. Review the structure of your domain name. A domain consists of a prefix (https), a subdomain (www), the main name (website), and an extension (.com, .org., .net). Ensure it sounds and looks good.
  2. The ideal domain name is short, easy to spell and memorable like “Apple”.
  3. Try to include keywords in your brand and domain name to rank it better on search engines.
  4. Avoid adding unusual symbols or hyphens as difficult to remember/spell domain names are less likely to be searched on search engines.
  5. Think carefully about the extension of your domain name as explained above. Determining factors are location, purpose/function, and type of business.

Once you find and purchase the domain name of your choice, you can easily use the 1-Click WordPress installer to host it and get online fast.

Now let’s look at the 5 steps to register a domain name in the UK:

  1. Visit https://www.seekahost.app/buy-domain-name/
  2. Search for the domain name and you will land on https://www.seekahost.app/domain-name-search/
  3. Choose the domain name and add it to the cart.
  4. Proceed to sign in or sign up if you are new to SeekaHost.app at https://portal.seekahost.app/
  5. Enter your details and purchase the domain name.

Once purchased, you can see the domain name inside the portal under the domains tab.

SeekaPanel is the world’s easiest to use WordPress hosting manager tool, built with the focus to help anyone buy domains and web hosting easily and fast. It’s not just easy but also offers cheaper options than most domain registrars and hosting services providers in the UK market.

How can the SeekaHost WP Hosting Manager help you register your UK Domain?

  • You can register most domains including .uk and co.uk
  • You can install WordPress on your domains with one click
  • You can buy affordable unique multiple class IP hosting for blogs or websites
  • You can get the DNS records
  • You can check website analytics data for better SEO and marketing strategies
  • You can install or delete your sites or upgrade/downgrade hosting plans
  • You can migrate your website from one host to another for free with tech support in the panel or tutorials how to do it yourself in the knowledgebase.
  • You can manage and access all your websites in a single interface.
  • You can change or cancel plans, register and add more domains, speak to customer support in the live chat and find resources in the knowledgebase.
  • You can access resources to help with website creation, blogging or even SEO and online marketing.

Convinced? Then follow the steps below to use the SeekaPanel to register and host a domain name in the UK.

Follow the below steps to host your domain name and create a Blog site in Britain.

1. Get started by heading to https://www.seekahost.app/ where can already search for your UK domain name in the search bar to check for availability.

seekahost app

2. Go ahead with the domain registration

Sign up and create a new account at https://portal.seekahost.app/register, if you’re a new customer. If you’re already registered then simply login to your account to continue with your domain search or purchase.

seekahost app register

3. Then login to your account at https://portal.seekahost.app/login to access the dashboard of the SeekaPanel.

seekahost app login

4. Search for your ideal domain name in the search bar.

Just enter the main name and click on “search”. You will then see the search results with all domain names and extensions (TLDs) available for registration, including their prices. If you’re happy with one of the displayed results, click on it and it will be added to your cart. Alternatively, you can continue to search until you find the best domain name.

register domain name

5. Purchase your domain name by heading to your cart.

You are now asked to enter all your payment details and confirm that you want to order this domain. Once you confirm, your order will be processed and you will receive a notification email. You should then see your domain in your SeekaPanel dashboard (there are a few further steps you need to take to set up your domain correctly with the adequate configurations and you can learn more about this here.)

domain-list-in-seekapanel-dashboard

6. Now that you own your domain, you need to host it so that it is accessible on the internet.

Head to the tap “Hosting Plans” where you can select a WordPress Blog hosting plan:

seekahost app hosting plan

or a Private Blog hosting plan at https://portal.seekahost.app/pbn-hosting with multiple IP class hosting to create a private blog network (you can learn more about the different features of these plans in the SeekaHost Tutorials section):

seekahost app PBN hosting plan

6. You are all set to host your domain by installing WordPress to your domain name with the 1-Click WordPress installer.

seekahost app wordpress

7. Once WordPress is installed, change the name servers if you have the domain registered at another registry.

seekahost app change the name servers

8. Activate the SSL Certificate for free and your domain will be secured and SEO friendly.

seekahost app SSL Certificate

9. Visit your WordPress site login page by clicking on the login link to the site in your email notification.

seekahost app WordPress site login

10. Use your sent username and password to access the WordPress dashboard.

11. Start building your blog site and keep blogging.

You can learn it all by watching the below video by James at SeekaHost. The video will show you everything about how to create a blog step by step as I explained above.


If you require more guidance on how to start a website or blog with WordPress, you can find plenty of tutorials in the SeekaPanel knowledgebase or on the SeekaHost YouTube channel.

We have also created extensive guides with our experts:

How to Create a Website From Scratch: Ultimate Guide To Build A Website

 

Create A Blog On WordPress & Get Online Fast

And if you’re interested in learning more about blog monetization techniques and online marketing as well as SEO, which is vital to make your website or blog profitable, then head to our SeekaHost University and sign up for free online courses.

For further reading on different ways to earn a living on the Internet with a website or blog through blogging, affiliate marketing, sponsorships and much more, you can head to some of my other guides:

9 Creative Ways to Make Money Online in the UK

How To Make Money Online In Germany (9 Best Ways)

In these you will see that blogging is always listed, because it is such a versatile money-making method in the digital world we live in.

Good luck with your online ventures in the UK!

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