An online presence can either make or break the success of your blog as a copywriter, influencer, small business, or large corporation.
With Google’s latest search algorithm update promising a meaningful impact on search results for particularly helpful content, implementing such SEO tactics is essential for any online author looking to maximise their web presence.
Achieving soaring site success depends on many aspects of the course, which I cover here on my blog. However, through a common practice that bloggers and SEO experts refer to as ‘guest posting’, online stature and notability can form the foundation of establishing a brand in the online community.
Guest blogging is more than just link building. Placing strategically planned guest articles in relevant publications can lead to additional publicity from trusted or renowned sources and introduce you to a far-wider-reaching audience, which is partly considered digital PR nowadays.
Inviting you to explore the benefits of guest posting, I will be your guiding compass for producing effective guest content to reach the SEO goals set for your site or brand.
Hopefully, I will inspire you to develop an online presence, build your brand, and gain more exposure and virtual visibility as a business or a person.
What is Guest Posting & Why do Authors Value it?
In accumulating a frequently expanding online audience base, copywriters, bloggers and businesses often turn to top guest posting sites as vital platforms for attracting interested visitors to their websites/blogs.
Guest writing is a way of sharing your knowledge, skill, or expertise with other audiences apart from your own. It can happen in different forms such as blog posts, magazine articles, interviews, news releases or reports, opinion pieces, etc. and I will share examples here.
Guest blogging, also referred to as guest posting, is the closest form of online networking for writers and authors of any kind and is an important part of outreach work for more online exposure.
Encompassed by the act of writing content for another website as an independent writer or contributor, guest bloggers should aim to be featured on a higher-ranking website with solid web traffic in their niche. Consequently, you can soak up your site’s viewership potential by virtually piggybacking on a more prominent online entity with similar posting pillars of interest.
In the example illustrated below, data analytics show a substantial rise in site traffic, where the Digital Entrepreneurship Story I wrote for Home Business Magazine doubled my visitors and tripled average page views to my blog:
Credit: Seekahost App Hosting Control Panel
The Importance of Guest Articles
The collaborative cohesion between guest posting & blogger outreach services is what makes the pairing potential a mutual win-win for both the author and the online platform where pieces are published.
Guest posting is also valued by bloggers and businesses because, by keeping readers engaged, successful guest posts deliver new perspectives through fresh content crafted to cater to their audience.
Promotional boosts can also occur when guest bloggers share their written material with their networks.
My Top 6 Benefits of Guest Posting
I know. It seems counterproductive to spend time writing articles for other sites you may view as competitors when you could be using that time to create content for your site.
1. Trust: Online Authority, Reputation, and Credibility
Influencing the extent to which people trust your brand, guest posting can help you or your business build authority via the fluid and frequent publishing of quality content you set out to offer your worldwide online audience.
With the prevalence of ‘fake news rampant in the digital era, offering solid information people can trust is of utmost importance when relying on authority as a crucial element of an effective marketing strategy.
Perceptions of you by readers build trust in the brand you’re affiliated with, subsequently improving your value and online stature. By attaching your name to the written pieces you produce, your trustworthiness gets tested, giving way to guest blogging as a critical measure for managing online reputation through the quality of your custom content.
As an equally important factor in establishing authority, credibility delivers guest blog posts on popular high-ranking sites in your industry, enhancing your virtual visibility by vetting you accordingly. Due to this vetting process, site owners who may be exceptionally picky when posting content look for the most creative, unique, and authentic content from guest bloggers.
You can learn more in my articles about online media placements and how they can boost your brand awareness and visibility with high-profile publications:
Linkbuilding is an SEO technique used in guest posts to optimise a site’s ranking. Accumulating backlinks paves the way for SEO platforms like Google to assign higher domain ratings, resulting in higher site rankings in related keyword search results.
With relevance being a key driver in search engine algorithms, a guest post includes a relevant backlink when both ends provide similar information. For instance, if you’re creating a backlink in a guest post for a fashion website, directing it to your food blog wouldn’t serve your site and readers any favors.
With the emergence of ‘clickbait’ impacting the interconnectedness of the online community, context matters. As such, authors aim to minimise all mismatching material to ensure that their guest blogging makes sense for both them and site owners. This means that any backlinks added in guest content must provide the targeted reader with value first of all.
You can read my guide on effective link building to better understand what to look out for when you build links with your guest blogging, which does not only include written content by the way:
As an advanced version of gathering organic traffic for monetised blogs, high-quality traffic develops when sites begin to attract visitors who are most likely to benefit from their content or make a sale.
By publishing guest articles on other relevant websites, you’re already amassing a target audience interested in your posts. High-quality traffic takes this a few steps further by reaching readers willing to purchase sellable items featured on your blog.
If your website earnings are generated purely on advertisements or eCommerce, using compelling content to target those who are more likely to resonate with your material and hit ‘click’ will help you reach your quota.
This can be best achieved with a so-called CTA (call to action) that should invite the readers of your guest content to explore your website.
If you’re an influencer, you can check out my influencer marketing tips for higher conversions:
If you produce more visual content and are especially active on social media, then you can read my social media video tips guide to learn how to lead more traffic to your blog:
Online portfolios of work are vital for bloggers, writers, and businesses because consumers want a first-hand look at the impact a web brand has.
The more a brand thrives online often depends on how valuable the shared information is and via which sources it can be found. In terms of reputation and status, a guest publication in an esteemed magazine like we got published on Entrepreneur.com or Forbes.com can hugely impact your brand. And even search engines like Google will rank such high authority mentions well, giving your name far more online exposure.
Instead of limiting their online portfolios to their respective platforms, authors use guest blogging to branch out and engage with larger audiences, so they don’t have to promote their brand through less relevant advertisements like paid ads for example.
5. Driving Social Media Success
Gravitating toward appearing in as many places on the internet as possible, guest bloggers turn to social media as an additional online avenue for putting their brand on display to garner brand mentions.
With the potential for social media influencer marketing to meet favorable returns on investment, some guest bloggers swear by the practice as an effective tool for building brand awareness.
Plus, often the publications that publish your guest content will share it on their socials and tag you in it so that their followers also find you there. Or if you share your guest content and tag them, they may reshare it with their community as you can see below with a tagged Tweet for londonbusinessnews.com:
Credit: LbizNews
Are you a blogger with aspirations of becoming an online influencer?
Using your online persona and social media following as tools for sourcing wider audiences for your site is not a sure bet. However, turning to various social media video tips to drive traffic to your blog posts can make this goal attainable.
In addition to brand mentions and online influence, social media sharing is also considered a key motivator in driving online users to follow new accounts or visit prominent websites. Commonplace nowadays for readers to see Facebook, Twitter, and LinkedIn ‘share’ icons displayed on guest articles; we have site owners to thank, as guest blogging helps gain those shares.
Also falling under the social media umbrella, profile growth offers brands opportunities to feature in “who to follow” lists and suggestions with just a few simple guest posts.
The example below perfectly illustrates the potential to garner wider exposure when tagging businesses in social media posts:
Practice makes perfect and from one published post to the next, guest blogging develops and improves writing skills, directly influencing a writer’s ability to create more persuasive content for their website.
By consistently churning out captivating content through your guest articles, you will start to notice your grammar, spelling, and overall readability improve over time. Furthermore, by applying what you learn to the content on your website to make it stand out, your site will, in turn, perform better the more effective you become as a writer.
To give you a leg-up, my knowledge of using engaging content to create blog posts that Google sends many readers to will provide you with all the helpful hints needed to make for a full-proof SEO framework.
My Go-To Guide to Perfecting Your Guest
As a copywriter and online media strategist for ClickDo and SeekaHost, I am constantly trying to give other writers, bloggers, and businesses opportunities to align themselves with a credible content publishing source that is beneficial for their guest blogging agenda because digital news and media services can offer fantastic custom content marketing opportunities and you can find out more about what we currently offer via various platforms here:
Touching on various topics, digital press and news release publication services offer the faultless funneling of versatile information that covers different subject matter, which diversifies your outreach objectives.
Ready to boost your guest blogging game?
My proven tips include always remembering to:
Use your guest content to cater to your intended audience
Establish collaborative brand alignments
Follow editorial guidelines
Avoid submitting overtly self-promotional material
Include a call-to-action
Include internal SEO links strategically
Include added media strategically
Be original
Conclusion
Guest blogging is hands down one of the best ways to test new content marketing strategies and developments for the benefit of your blogs and websites.
Be bold and reach out to top publications with a tempting guest post pitch to test the ideal strategy that works best for guest content publications that boost your name or brand. While you are at it, avoid letting yourself get mystified by the myth that content featured on someone’s site doesn’t serve any purpose for yours because it does – and in a myriad of ways as highlighted here.
For guest bloggers, their blogs are their brand, and by offering a platform of opportunity to generate revenue online, guest posting has become one of the best SEO practices for any website, from everyday bloggers to large corporations. So, get involved now.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Irrespective of the distinct polarity surrounding the structural parameters involved in producing press releases and guest posts,
Who’s to say these outreach techniques will guarantee copywriters/bloggers, PR practitioners, small businesses, or large corporations effective and consistent online notoriety?
FACT: For content creators diving headfirst into a digitised sea saturated with infinite information sharing, simply publishing press releases and guest posts is not enough to penetrate today’s online arena and see your website and online presence thrive.
Want to see your site succeed?
You are in luck! Widely sought-after credibility, interconnected network expansion, and insurmountable website traffic are at the epicentre of any site’s SEO success.
Consequently, I will share communication and outreach strategies adopted by successful guest post and press release creators that you can incorporate into your content outreach methodology, ultimately awarding you the online stature your quality content truly deserves.
But before we go into that, let’s look at different content types first as the outreach campaign will vary.
How Different Content Types Meet Collective Outreach Objectives through Pitches?
While press releases and guest posts support differential functional frameworks, they exist to serve the same purpose: mounting visibility in the marketing and media arena.
Nevertheless, the contrasting factors between press releases and guest posts are critical when configuring your content outreach initiative to meet the best possible outcomes for your site.
Comparing Press Releases to Guest Posts
Although either communication outreach tactic is employed to build online brand awareness, harness exposure, and boost page views, successful copywriters, marketers, and businesses are effective because they can identify how press releases differ vastly from guest posts.
For example, guest articles are single processes for a single post in an ongoing two-way dialogue between writers and site owners.
In contrast, press releases are one-way broadcasts of information, where you can be open to returning conversation without an overall expectation for a response. In other words, if someone wants more information, they can reach out to you, but most people and most sites will not.
Due to the influx of outreach emails that editors and publishers receive daily, the all-encompassing distinction between outreach success and failure in your chosen strategy lies in your overall pitching potential.
Pitching Press Releases & Guest Posts
Since preparing the perfect pitch can make all the difference in measuring the effectiveness of your specific outreach agenda, distinguishing between pitches for guest posts and press releases is just as vital in the implementation of your chosen success-driven strategy.
Differences for Pitches to consider:
Example press release pitch sent to me via the londonbusinessnews.com blog
1. Press release pitches communicate happenings in the present tense, which focuses primarily on the newsworthiness of the business or organization that submits it.
2. A guest post pitch will often focus on trending topics that are relevant to the website/platform they are trying to get published on to make a valuable contribution to the editorial of the publication.
3. Issued for ‘Immediate Release’, the publishing window period in press release pitches is time-sensitive in contrast to guest post pitches, which have wider coverage timeframes. It is vital to never push for a publication date sooner than the editors have suggested as that comes across as extremely rude.
4. In guest post pitches, guest bloggers often confirm their compliance with website editorial guidelines to increase the likelihood of getting their pieces published. In comparison, press release pitches are more flexible, offering authors a self-promotional platform that endorses their content on different levels.
5. In contrast to press release pitches, guest bloggers must remain cognisant of the fees websites may charge to feature their written material on such platforms, with the terms and conditions surrounding this fee varying per site. Many will outline these via their media packs or dedicated service pages such as here on these example sites that accept both press releases and guest posts:
Example guest post pitch sent to me via clickdo.co.uk
Although there’s proven divergence in pitches for guest posts vs press releases, it’s also just as noteworthy to establish where similar structural frameworks for both converge to meet the same outreach outcomes.
Both content communication constructs, for example, share three components in common, namely:
Personalised Copy
Proofreading
A Clear and Concise CTA (call-to-action)
If you want to send a pitch my way you can go through the below pages, where I have listed different content publishing formats for guest contributions:
When following the basic principles of proper email etiquette, understand that quality trumps currency, so initially shift your focus more towards the value and credibility of the quality content you’re offering, with money matters eventually explored later in correspondence if a publication is interested.
Follow-up emails remind recipients who might have missed your first outreach attempt of the collaborative prospects you still have on the table. Although journalists and site owners generally respond to follow-up emails, always avoid inundating them with a flurry of follow-ups.
Depending on the type of outreach strategy you are employing, there is a difference in the number of necessary emails to send before your returns start to diminish, potentially redirecting your emails to receivers’ spam folders.
If you haven’t received a response within a few days of submitting your pitch and you’re considering sending a short, polite follow-up message to an outreach recipient, check out this cold email infographic as a benchmark that can help avoid landing you in the ‘heckler’ hot seat.
As illustrated in the statistics, response rates to follow-up emails do not drop off significantly compared to the first email, giving them value. However, your general politeness, coupled with the frequency of your follow-ups, must be taken in high regard.
3. Be Rude
When approaching prospective publishing channels with your pitched proposal, the last thing you want to be is offputting – this is simply counterproductive to your outreach objectives.
Being rude isn’t worth the risk!
Given the high number of pitches that publishers receive daily, drawing their attention through expressions of sincerity and genuine fondness for the publication goes a long way.
With your online reputation and credibility always on the line, don’t foil your chances of potentially publicising your impactful stories by leaving a bad taste in the emails you send to influential editors.
With your pitch offer them something rather than making demands.
4. Veer Off-Topic
Always avoid including unnecessary exaggerated information or connections to names and topics in your news/press release pitch:
As demonstrated in the old-school trick above, editors can easily get misguided by any insignificant information you provide, having the potential to completely overshadow your hard work.
How Both Outreach Initiatives Influence Online Notoriety
You’re probably wondering,
Which outreach option is better?
The answer is simple: both.
While guest posts should be your primary link-building method outside your usual network of sites, press releases serve as helpful tools for building an online hype, which could potentially lead to securing additional media coverage such as interviews.
Furthermore, both are instrumental in sparking social media cohesion and garnering site traffic to a landing page where additional information is accessible to readers and publishers alike and SEO copywriting skills are key here.
Guest posts and press releases are essential drivers in helping you gain an online reputation that mirrors your expertise in a field/area of interest. So, when setting out to get your name and face out there, if building long-standing relationships with specific sites is at the core of your outreach objective, guest posts are the way to go.
Conversely, if you want a lot of eyes to see one specific piece of information (i.e., a new product launch or event announcement, etc.), a press release is ideal.
How to Implement Guest Posts in Your Link Outreach Strategy?
Often incorporated in link-building practices carried out by guest bloggers, backlinks form the virtual backbone of any site’s success, acting as an effective SEO tactic adopted to meet overall outreach objectives.
Using Backlinks as Your Building Blocks
Backlinks are vital because top search engine optimisation platforms like Google give websites with more backlinks from other authority websites a higher domain rating, consequently resulting in higher rankings in their search results for related search terms.
By turning to various link-building services to help boost your SEO, you can accumulate backlinks to your work, further broadening your target audience.
When it comes to searching for the best guest posting sites to submit your written material to, ensure you’re looking in all the right places by adopting the below SEO criteria in your independent research accordingly:
Aside from adopting the expected yet effective link-building methods mentioned above, you can also build credible notoriety by having a go at more unique outreach tactics, which include:
Pitching requests to have your links added to published posts.
Fortifying relationships with site owners by sharing helpful updates on broken links.
Targeting high-ranking bloggers in addition to premium publications.
5 Steps to Executing Your Press Release Outreach Work
As a proven method for influencing a brand’s public perception, developing a full-proof media outreach plan is essential when conducting rewarding press release outreach work.
Although teaming up with top press release publication services like the ClickDo digital publishing services can offer you customised content publishing and marketing solutions via top-quality digital news channels, simply following my five steps to creating a full-proof media outreach plan is guaranteed to get you well on your way to widespread online notoriety:
1. Understand Your Target Audience
Knowing the audience allows you to connect with prospective customers, investors, business partners, and other stakeholders. By researching and understanding your target audience, you can identify the appropriate media outlets to approach with your pitch.
2. Create a Media List
After identifying your ideal audience of interest, the next step in your press release outreach work involves building a list of media sources and journalists who create content that appeals to your audience by conducting web searches for keywords related to your niche.
For example, imagine you’re the proud owner of an independent cosmetics startup company that develops herbal organic skincare products. You might start your search by looking for published articles involving herbal cosmetics, organic skincare, small businesses, startups, cosmetology clinics, and eco-friendly skincare topics.
Identifying popular sites, blogs, and online platforms where media influencers publish similar content to yours can also help you develop a list of networks and journalists to contact.
3. Gather Contact Information
While some publications may include instructions that describe how to contact them with a proposal, others may not. Worry not, however, because you can contact journalists directly via social media or a listed email address showcased on their platform. Many journalists work freelance and include their contact details on their professional platforms or digital portfolios.
Networking is another effective method for gathering contacts. The growing influence of networking through establishing relationships with media influencers is crucial for developing a database of contacts to leverage for future outreach initiatives. Since media heavyweights often host events (i.e. conferences, professional meetups, conventions, etc.), attending those events and developing an extensive network of media professionals may help you promote your online material via diverse channels.
4. Define Your Media Outreach Goals
By adopting the SMART method to set your outreach objectives in motion, you can work toward your goals and accurately measure your progress.
The SMART method involves setting goals that are:
Specific
Measurable
Attainable
Relevant
Time-bound
An example of a SMART goal for a press release outreach campaign may include contacting 20 journalists and obtaining three or more responses within two weeks. This media outreach goal uses specific numbers, sets a realistic expectation that applies to the task, and establishes a timeframe to be met.
Based on the results of your outreach work, you can adjust goals that will help ensure future success for your site.
5. Execute & Monitor Your Plan
Once you’ve developed the perfect press release pitch that caters to top contactable publications, with a desired audience and goal in focus, the final step of your effective media outreach plan involves executing your outreach strategy to the highest degree.
As you contact journalists and publishers, consider creating a spreadsheet or another document to organise and monitor your plan. For example, you might be partial to creating a spreadsheet that lists your current, completed, and planned outreach campaigns.
Other items to incorporate in your spreadsheet might also include:
Despite the glaring differences between guest posts and press releases, the two outreach strategies share the common interest of limitless online notoriety for the betterment of your site’s or blog’s success.
Although both link outreach initiatives bear striking similarities in their pitch proposal frameworks, content creators and marketers must understand that they differ vastly, each with individualised defining factors separating them as outlined here.
Hopefully the above tips will help you with the best possible guest post or press release outreach campaign for your brand and online presence. If you’d like to ask some more specific questions about your unique outreach campaign, feel free to contact me and I’ll get back to you ASAP.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Want to know the one word that makes humans powerful? It’s – networking.
Guest blogging is as close as it comes to networking online for copywriters and digital marketers and at ClickDo Ltd. we use it constantly to grow our blogs and websites and rank them higher on search engines.
However, it’s not easy to get your guest content published on reputed platforms and often people write poor copy, stick a backlink in and think that’s off-page SEO done and dusted to boost their domain authority and search engine ranks.
But it’s not just about the link building here, it’s also about being strategic with your guest content and applying proven SEO copywriting techniques effectively.
What is the Power of Guest Blogging?
If you manage to land a guest post on a high-profile website or even established magazine or newspaper, it can truly give your author profile and website a massive boost on search engines. See some examples of guest posts I have curated that increased our ranks here:
Many of these guest posts along with infographic submissions have enabled me to rank this blog, manuelawillbold.com as well as other websites and blogs, like the UK Education Blog, in top positions on search engines like Google (snapshot was taken 04/10/20):
But guest posts and press releases or success stories have other benefits too apart from influencing a website’s SEO.
They can also drive direct traffic to your website you have interlinked or mentioned in your post, which enables you to reach a wider readership you may not get exposed to otherwise. See how on the day that the Digital Entrepreneurship Story I wrote and submitted to Home Business Magazine, which has over 100k monthly traffic worldwide, drove double the amount of visitors and tripled my pageviews I normally get to my blog (screenshot from my SeekaHost App Hosting Control Panel):
You can clearly see the impact in this example.
Another aspect I want to mention is that through guest blogging you increase the chances of other bloggers or writers referencing you as well as they may come across your information more frequently or from sources they refer to more often. My article about Geography Apps was mentioned in a list post on this website for example, without me asking for it:https://bestappsfinder.com/best-geography-app.
So, if you create high-value content that is SEO optimised and share it across the web, you will certainly see the rewards as people find it on search engines and reference it.
How to go about successful Guest Blogging & SEO Copywriting?
How do I get my guest posts published? Read on and you’ll find out.
There are two types of guest bloggers:
those who aimlessly use the same pitch for every blog offering guest posts, and
those who send out a personalized pitch depending on the blog.
Don’t be the former.
Doing your research first is key. As you can see in my examples above, I check out relevant guest posting sites first via SEO analytics tools to find out their domain authority (DA), domain rating (DR) and their monthly traffic worldwide or country-specifically, depending on what my goal is for the guest post.
To see an impact, I would recommend going for sites with a DA of at least 20+, ideally between 30-60, where you may get free publications. For sites with higher DA’s you will likely have to pay a publication fee, but it can be a worthy investment, if you get the content, the link placements and the media materials right.
Once you get the approval for your email guest post pitch (tip: make it short and sweet and relevant for the guest posting site’s audience), you should follow their editorial guidelines and craft your article carefully. Check out this ClickDo guide on all the secrets for a successful outreach campaign:
Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these SEO copywriting techniques compiled to put you in the running with the rest of the successful bloggers.
If you consider these, you should be able to get your guest posts published with the ultimate SEO advantages.
1. Understand the Blog’s Unique Voice
You would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you.
Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point.
Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog.
Give them what they resonate with and try to find the person in charge and email them directly with a concise pitch that is relevant for them.
2. Submission Guidelines are your Cheat Sheet
If you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference.
Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog.
Ensure your writing reflects every guideline listed by the blog and when placing your backlinks, be considerate and strategic according to your blogging link building strategy. Most publications ask to avoid so called “link stuffing” and will only allow maybe 2-3 links, which should be relevant for what you cover. You should also research your anchor text (the text you use to add your hyperlink), which should contain relevant keywords you want to rank the page or article you interlink with for. Otherwise you are wasting this opportunity especially with regards to SEO.
See one example here from the Career Path article mentioned earlier:
The link circled in green is a reference link so readers can check the study mentioned, the highlighted link in yellow is a relevant ClickDo article with a similar title and the link circled in red is a backlink to this page on the UK Education Blog that I want to rank higher on search engines: https://education.clickdo.co.uk/work-online-in-education/. The backlinks you add need to provide value and should provide additional information.
3. Write for the Blog’s Readership
This is one of the most important points, so pay close attention.
The blog you hope to guest post for will have a specific audience and catering to them must be your priority. Most guest post guidelines insist you must write for your readers first but if your writing fails to intrigue the main readership then your effort will circle down the drain.
It is wise to remember that a guest post is first read by the blog’s viewers, so mould your writing to appeal not just to your readers but the blog’s as well. Bear in mind that they do not know you nor your expertise and showcase this in your guest article in a way that will be of interest to them.
If you get them hooked, they are more likely to check out your website and follow you on social media for example.
4. A List Blog gets the most Attention
Readers are only after quick information that they can skim through without delving too much into the details. This is why list posts are a real money maker in the blogging industry. If you need a better idea of how list posts work, give Listverse a read.
Your secret to SEO copywriting success is in the form of short sentences with valid information in bullet points, using relevant keywords repeatedly, but in different ways. This is what makes most readers stick around until the end of the blog. If you’ve paid attention to the first three techniques, then curating a list post will not only be easy but also help you stand out from the rest.
At ClickDo we also use list posts successfully on the blogs I manage or as guest post submissions as you can see here:
Such posts are more likely to achieve higher ranks on search engines as they cover many keywords in a very structured manner. They will also attract more enquiries to have a mention added in them from businesses or agencies. Because if the post is like a review and ranks well in SERPs that will benefit them, they may offer you a guest post or mention on their site in return.
5. Quality and Quantity go hand in hand
You may have noticed websites stressing on the need for quantity when it comes to guest posting but the quality is what will ensure their shelf life.
Guest posting is known to be the best way of gaining viewers and your motto should be quality with quantity. To begin with quality, you must strike a balance between what you want to talk about and what your viewers want to learn.
Once you manage to produce purely relevant content that gets a wide viewership you can move on to quantity. On average you should be able to put out a minimum of 2 to 3 posts every week with a word count of at least 800+. Writing strong pieces of content on a regular basis will help you stay on top of your game.
The more you write, the more you will be read but only if your content maintains a high standard.
6. Use an Article Closing Strategy
The main agenda towards guest posting is to gain referral traffic and many rely on their bios for that which is a huge mistake. A marketing strategist Gregory Ciotti recognized ‘byline blindness’ as a common issue among readers of popular blogs.
The Internet is filled with guest posts which have led to readers overlooking who has written the blog. Even you must have read a dozen blogs without even noticing the name of the author.
The main danger here is that you might not get any traffic your way, making the guest post worthless. Ciotti formulated a 3-step article closing strategy to overcome this problem.
He advises three elements that you should include in your guest post namely:
closing subheadings
questioning the readers, and
using a call to action.
Your first step is closing subheadings, which means you need to make your conclusion obvious. This can be done by using phrases like ‘Now it’s your turn’ or ‘The ball is in your court’. The next thing is to interact with your readers and ask them questions related to your post. Your final step is to place a CTA (call of action) to ensure your readers make their way to your site.
All you have to do is keep at it, the more content you send out, the more views will come your way. If you’re a blogger in the education niche, then you can reach out to some selected education blogs accepting guest posts you can find here:
I want to help bloggers with their guest blogging and am in the process of building blogger communities where guest posts with valuable blogging tips or success stories can be shared:
You can talk to me about guest blogging and online directory websites for setting up additional blogger profiles with links – I am more than happy to help any blogger out there and offer guest posting opportunities and advice.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
We have the world’s information at our fingertips through internet search engines and some people are utilizing this feature by raising social consciousness.
Social consciousness spreads awareness about what is happening in our society and world. Many businesses, organizations and people now speak up about what they believe in and fight for on social media platforms and other internet channels.
Hence why I discuss the top 10 alternative search engines to Google that are the best alternative search engines to use, if you’re fed up with the tracking and data privacy issues on Google.
Why use alternative search engines than Google?
An example of such philanthropy I came across recently when the founders of search engine SearchScene.com contacted me and we conducted an interview for the London local news website the londonbusinessnews.com. I realized that more search engines donate a part of their revenue for charity work related to different causes such as environmental initiatives for climate change or pollution, which in turn prompted me to create more awareness of this phenomenon.
As a copywriter with an SEO background, I am fascinated to learn about emerging search engine alternatives. I have therefore researched the latest search engines that don’t just offer their users a great search experience, but also contribute something to our planet. The revenue of these sites mostly depends on advertising and the number of clicks that have been made throughout a search.
What to consider when using different search engines than Google?
From an SEO point of view, you should be aware that some of these search engines will not provide data in the same way Google does. Some only store selected data sets from searches for improved user privacy such as the total number of searches from each country and each device. Because many are committed to environmental causes, they try to minimize the amount of data they collect to reduce their carbon footprint. You will also be less likely to find their data being used in SEO analytics tools.
This indicates that SEO will be impacted by users compiling their searches with different search engines and that SEO tracker tools need to ensure they still provide adequate SEO data that is reflective of most internet searchers. Any SEO expert should take such factors into consideration when they conduct SEO audits and research for websites.
I therefore recommend you test them all yourself to understand them better and perhaps find a more sustainable alternative to Google, if that is something you care about, but who wouldn’t considering the current climate emergency.
1. GoodSearch Search Engine
The innovative concept behind GoodSearch to be found via https://www.goodshop.com/ is a mix of Groupon that helps in the greater good. It is an online search engine that allows users to browse discounts on everything, from body lotions to sunglasses.
The search engine provides a collection of retailers to choose from when you want to shop but still want to save some cash. The search engine includes retailers like Abercrombie and Fitch, Barnes and Noble, Dell, and buybuy Baby.
GoodSearch donates 50% of its revenue for philanthropy. They have more than 110,000 retail partners. This search engine not only gives people the joy of shopping but also the satisfaction that their money will be used for a good cause.
2. Ecosia Search Engine
This Germany-based search engine plants trees. It works as an extension of Google Chrome, and thus it can be installed very easily. You need not adapt to any different way to search on this engine, and you can easily get used to working on it instead of chrome as its interface is very similar. Their mission is to plant more than a billion trees all over the world, and they do so by raising funds through advertising revenues.
Ecosia comes with paid advertisement links, and when you click on one, they receive the payment. The search engine makes it easy to plant trees in places like Madagascar where native vegetation and land have suffered an extreme level of deforestation in the past years due to the trade of palm oil. This site is used by around 16 million people monthly. Ecosia also maintains transparency by making its financial reports public, which ensures that the money is being used as promised.
3. Search Scene Search Engine
This Charitable Search Engine donates 95% of its profits from ads to humanitarian and environmental charities that fight the causes and effects of climate change and users can choose which of their nominated charities they would like to support.
A special feature is that every time you refresh your search you get to see stunning scenery, hence the name “SearchScene”. When users conduct a search, they get the baseline search results from Microsoft Bing and their own knowledge panels, instant answers, and widgets.
Search Scene is a charitable search engine that provides actual, traceable receipts for all its donations and their knowledge panels are often split into tabs that break down a search into different subtopics for a better organized search.
4. Ekoru Search Engine
This search engine donates its revenue to partner organizations involved in ocean cleanups. The technology that they use is powered by hydroelectricity, and hence, every search made by an individual will be eco-friendly. The company donates 60% of revenue generated from clicks on sponsored search results.
Every search initiated by a user will help the organization clean the oceans. Each month, Ekoru raises money for a new environmental or social cause that is highlighted for the users.
Using this search engine is simple, you do not have to learn anything new to use it. You just surf the internet in the same way as with Google, but you will be able to contribute to saving marine life and the environment.
5. Elliot For Water Search Engine
Elliot For Water is the very first search engine that encourages users to help people who require clean water. The advertisement revenue collected by the search engine is used for such projects. Elliot For Water donates 60-70% of its profit to this noble cause. One-fifth of the world’s population does not have access to clean water, which leads to the death of around six thousand people per day worldwide due to diseases that are related to contaminated water. This search engine’s mission is to help people who need clean drinking water to improve the quality of their lives.
This mission is achieved with the help of its users who just search the internet via their engine. This search engine donates a portion of the profit they earn to buy Solwa Technologies, which are solar energy-based products that purify dirty and polluted water with the process of distillation. They also take care of the primary necessities of small villages where technology has not arrived yet.
6. EveryClick Search Engine
This is a UK-based search engine where 50% of advertising revenue goes to philanthropy. The most unique feature of the EveryClick search engine is that you can choose which charity you want your money to go to once you sign up to the engine. The amount of money that will be received by the charity will depend on the clicks one will make throughout the search.
This search engine also provides users the chance to raise additional funds for charity. This can be done by sharing the links on social media or by donating directly through their site. Anyone in need of some aid can start their fundraiser at a minimal price. Note: it appears that this search engine is currently not functional as of the date this post was updated.
7. Givero Search Engine
This search engine, just like EveryClick, will allow its users to choose a charity they want to donate to. A list will be available to the users from which they can choose the causes they want to support. It is privacy-centric and has taken inspiration from competitors like DuckDuckGo. There is no need to make a profile as no history of the searches is registered. In addition, no third-party analytical tools are attached to the site.
Givero provides a platform for people who want to support different causes. Its users can pledge to support the environment, animals, and children’s charities. The company’s 50% revenue goes to philanthropic work. Note: it appears that this search engine was under construction at the date this post was updated.
8. Lilo Search Engine
This search engine provides its users with a water drop for each search and these water drops can be assigned to a charity of their choice, thus letting you support the cause you want to. At present, Lilo has over half a million users who make more than 40 million searches and thus raise over $2.5 million for charity. The search engine is also known for protecting the users’ privacy and preventing tracking.
9. Rapusia Search Engine
After clicking on this search engine, you will get a message, “let’s help the planet”. This search engine donates about 50% of the revenue that they earn from advertising to social projects. Every time someone searches, they earn a heart, and once one has enough hearts, they are asked to use them for charity.
Rapusia users can choose from six different charities including environmental organizations, assisting children in need, protecting animals, etc. Privacy is protected by the search engine and the search data is not stored.
10. DuckDuckGo Search Engine
This search engine is mostly known for its free all-in-one privacy solution where any user browsing is not tracked. The founders truly care about privacy rights and donate to organizations across the globe that support better privacy and digital rights.
What you may not know about DuckDuckGo is that it is also committed to being carbon negative by offsetting 125% of their full scope emissions. With the credits they earn they fund renewable energy projects such as biomass generators, wind farms and hydroelectric power in selected countries to deliver cleaner and more self-reliant energy to small rural villages.
Final Verdict
People who want to help those in need but are not able to do much because they are short of money, resources or time can use these philanthropic search engines. The users do not need to adapt to a different way of using a search engine, because all of them work in similar ways and as the other established search engines Google, Bing, or Yahoo and even use their data bases partly while they’re establishing themselves in this competitive market.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Increasingly more people search online for information about how to register a domain name UK and create a UK WordPress blog site.
But before you go ahead and register a domain name in the UK, you should consider certain important factors that can affect the success of your domain and website.
According to Wikipedia the .uk domain extension also known as the country code top-level domain (ccTLD) for the United Kingdom was among the first to be registered in 1985, just a few months after the original generic top-level domain .com and the first country code after .us. This makes the .uk domain one of the oldest and most popular domains worldwide with millions of registrations.
Such ccTLDs are popular among Brits as they will immediately brand your website and business as 100% British. And even for international visitors to your .uk website it will be reassuring to know where your business is based.
But the .com domain remains the most popular worldwide with over 50% of all websites on the Internet using it as their extension. Other domain extensions that are just as popular as .uk are .net or .org.
So, no matter which domain you end up going for in the UK, whether it is .uk, .co.uk or .com or .net, you can find a domain name with all of these TLDs with SeekaHost easily and fast. You can get a .com domain for only $5.99, which means that in Britain you will only have to invest about £4. This makes SeekaHost’s offer one of the most budget-friendly prices that you will come across in the UK.
In this guide, you will learn about the important steps to search for the ideal domain name and buy it very easily at affordable rates. You will learn not only how to find and get a domain but also how to turn it into a successful blog with WordPress and the SeekaPanel.
Blogging is one of the best ways anyone in Great Britain can get started online with very little investment. The world is shifting online and knowing how to build an online platform helps in many ways for more prosperity, especially in difficult economic times.
Why do you need a Domain Name UK?
Starting a blog or any online journey starts with a domain name. It is your virtual property on which you can build any type of business you want. In the UK you will find a more competitive web property market with 11,918,249 .uk domains registered in 2020 according to Nominet UK. However, it will still be easier and more affordable to find a .uk domain compared to a .com domain.
So, let’s take a closer look at which domain names and extensions offer better career and work prospects online that you can utilize in Britain.
What Domain Name should you buy as a Brit?
Are you looking to create a blog?
Do you want worldwide traffic from other countries?
Are you going to build a local business website?
Are you planning to go global in the future even if you are starting a local business website in the UK?
If the answer is yes for the 1st and 2nd points, get a .com domain name that you can buy at the cheapest price at https://www.seekahost.app/cheap-com-domain-registration/. Dot com domains are the most trusted domain extensions globally for commercial websites and are therefore recommended for international business websites. You may however have to compromise on your ideal domain name as often strong, poignant and simple domain names will be taken with a .com extension, unless you have come up with a unique brand name like “ebay” or “google”. Try your luck by entering your domain name in the domain search tool inside the SeekaPanel to find out if it is available, how much it will cost, or which alternatives are available at which price.
If the answer is yes for the 3rd point, get a .uk domain at SeekaHost and search for the best domain name options available. By entering your preferred domain name in our search bar inside the SeekaPanel, you will find various domain name options delivered by our domain search tool with different TLDs, so you can make the best choice. You will very likely get a .co.uk domain name for commercial purposes.
If the answer is yes for the 4th point, get a .com or .net domain name as they are the best to rank in any country in Google search results.
If you want more help with how to register a domain name in the UK, get in touch with me or with one of SeekaHost’s domain name registration experts so that you can find the best domain options for you.
Bear in mind a few other factors before buying your domain:
Review the structure of your domain name. A domain consists of a prefix (https), a subdomain (www), the main name (website), and an extension (.com, .org., .net). Ensure it sounds and looks good.
The ideal domain name is short, easy to spell and memorable like “Apple”.
Try to include keywords in your brand and domain name to rank it better on search engines.
Avoid adding unusual symbols or hyphens as difficult to remember/spell domain names are less likely to be searched on search engines.
Think carefully about the extension of your domain name as explained above. Determining factors are location, purpose/function, and type of business.
Once you find and purchase the domain name of your choice, you can easily use the 1-Click WordPress installer to host it and get online fast.
Now let’s look at the 5 steps to register a domain name in the UK:
Visit https://www.seekahost.app/buy-domain-name/
Search for the domain name and you will land on https://www.seekahost.app/domain-name-search/
Choose the domain name and add it to the cart.
Proceed to sign in or sign up if you are new to SeekaHost.app at https://portal.seekahost.app/
Enter your details and purchase the domain name.
Once purchased, you can see the domain name inside the portal under the domains tab.
SeekaPanel is the world’s easiest to use WordPress hosting manager tool, built with the focus to help anyone buy domains and web hosting easily and fast. It’s not just easy but also offers cheaper options than most domain registrars and hosting services providers in the UK market.
How can the SeekaHost WP Hosting Manager help you register your UK Domain?
You can register most domains including .uk and co.uk
You can install WordPress on your domains with one click
You can buy affordable unique multiple class IP hosting for blogs or websites
You can get the DNS records
You can check website analytics data for better SEO and marketing strategies
You can install or delete your sites or upgrade/downgrade hosting plans
You can migrate your website from one host to another for free with tech support in the panel or tutorials how to do it yourself in the knowledgebase.
You can manage and access all your websites in a single interface.
You can change or cancel plans, register and add more domains, speak to customer support in the live chat and find resources in the knowledgebase.
You can access resources to help with website creation, blogging or even SEO and online marketing.
Convinced? Then follow the steps below to use the SeekaPanel to register and host a domain name in the UK.
Follow the below steps to host your domain name and create a Blog site in Britain.
1. Get started by heading to https://www.seekahost.app/ where can already search for your UK domain name in the search bar to check for availability.
2. Go ahead with the domain registration
Sign up and create a new account at https://portal.seekahost.app/register, if you’re a new customer. If you’re already registered then simply login to your account to continue with your domain search or purchase.
4. Search for your ideal domain name in the search bar.
Just enter the main name and click on “search”. You will then see the search results with all domain names and extensions (TLDs) available for registration, including their prices. If you’re happy with one of the displayed results, click on it and it will be added to your cart. Alternatively, you can continue to search until you find the best domain name.
5. Purchase your domain name by heading to your cart.
You are now asked to enter all your payment details and confirm that you want to order this domain. Once you confirm, your order will be processed and you will receive a notification email. You should then see your domain in your SeekaPanel dashboard (there are a few further steps you need to take to set up your domain correctly with the adequate configurations and you can learn more about this here.)
6. Now that you own your domain, you need to host it so that it is accessible on the internet.
Head to the tap “Hosting Plans” where you can select a WordPress Blog hosting plan:
6. You are all set to host your domain by installing WordPress to your domain name with the 1-Click WordPress installer.
7. Once WordPress is installed, change the name servers if you have the domain registered at another registry.
8. Activate the SSL Certificate for free and your domain will be secured and SEO friendly.
9. Visit your WordPress site login page by clicking on the login link to the site in your email notification.
10. Use your sent username and password to access the WordPress dashboard.
11. Start building your blog site and keep blogging.
You can learn it all by watching the below video by James at SeekaHost. The video will show you everything about how to create a blog step by step as I explained above.
If you require more guidance on how to start a website or blog with WordPress, you can find plenty of tutorials in the SeekaPanel knowledgebase or on the SeekaHost YouTube channel.
We have also created extensive guides with our experts:
And if you’re interested in learning more about blog monetization techniques and online marketing as well as SEO, which is vital to make your website or blog profitable, then head to our SeekaHost University and sign up for free online courses.
For further reading on different ways to earn a living on the Internet with a website or blog through blogging, affiliate marketing, sponsorships and much more, you can head to some of my other guides:
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Reading and writing has always been empowerment for me. I remember how, as a 5-year-old, I couldn’t wait to finally read the TV newspaper to be able to plan what I was watching and when.
In primary school, we wrote poetry albums of friends and I started keeping a diary. When I look at these written testimonies many years later, I feel proud. Proud of the young woman I was then and proud of the woman I am today who still has some of these friends in her life. The diary and the albums documented this journey with images, colourings, photos, comments from friends, teachers and relatives and any other memories such as tickets to unforgettable events, for example.
A blog can do this and much more in a flexible online format.
A Blog – an Online Presence for Self-Presentation and Realization
In the 21st century, the Internet allows us to use new media or implement old methods in new ways. In my opinion, a blog is a kind of online diary, but it offers much more than a traditional diary. A blog offers versatile design options such as
written design through websites with text, articles with text, images with text
visual design through images, graphics, any artistic illustration, video
auditory design through videos, podcasts, music clips, musical accompaniment, etc.
Links to other media, posts, channels, etc.
Due to this incredible wealth of design options, it is essential to define the purpose and motivation behind a blog in advance. There are now millions of blogs and basically you can divide them all into 2 main categories:
Niche blogs – A niche blog focuses on a specific topic. Usually, the blog articles and content are aimed at a specific target group, such as families, professionals in different professional groups, sports fans, etc. Blog topics can thus cover everything from the minimalist blog to the financial blog. Niche blogs are therefore also mostly represented in the business world and companies use blogs to inform and entertain about their products or services.
Personal blogs – A personal blog focuses on a person and their topics. Bloggers can document their lives from different angles such as the information aspect or the entertainment aspect. Many bloggers share with their readers where and how they travel, what they eat and cook, what they do for a living or how they live out and realize their hobbies. A personal blog can be designed relatively freely, as long as no generally applicable laws are violated.
In this article, I will focus mainly on a personal blog, but show ways in which it can also be used professionally as a CV or portfolio for example, with the main goal of presenting the potential of a blog.
What can a WordPress Blog do for a Superwoman?
In the digital age, most people search for information via the Internet, more precisely, through search engines such as Google or Bing. In 2020, 81% of global internet users have searched online for products or services, according to SmartInsights.com. Whether this is done with the smartphone, the tablet or the computer, it is the fastest, easiest and often cheapest way to get information and answers fast.
If you want to reach people as a private or public person, a blog offers an ideal platform to make your voice heard, since a blog:
is easy to create and manage (I explain this step by step in my article “How To Start A Blog” and at the SeekaHost University, which I co-manage and where you can find blogging online courses with short tutorials).
can be created and used cost-effectively.
offers endless design possibilities.
is a relatively independent mouthpiece that can be built up and designed creatively and on your own.
WordPress is the most popular CMS (content management system) among all blog platforms, as it is open-source and freely available to everyone, offering the greatest freedom of design. Compared to other blogging platforms like SquareSpace or Wix, which are used by about 1% of all bloggers, WordPress is used by about 35% of all bloggers worldwide in 2020, according to W3Techs.com.
For my personal blog, manuelawillbold.com, I use WordPress, as well as for all the other blogs I manage like the UK Education Blog or the Green Living Blog. To show how differently I have built and designed these 3 blogs, I share the homepage of each one here:
I think one thing becomes clear here: A blog can convey at first glance what it is about through its presentation and content – the message is loud, powerful, and clear visually.
And in my opinion, this is the great potential for every female blogger and their empowerment.
Self-presentation of many Aspects of a Superwoman through Blogging
Based on my three blog examples, it will hopefully be clear that a strong woman blogger is not only one-dimensional, and therefore should not present herself only one-sided online.
With my blogs I present my passions: writing/blogging, education, and the environment.
Through my personal blog under my own name, I present myself as a private and professional person, blogger and digital nomad. The blog offers me the opportunity:
to present myself as a person and my personality through photos, videos and articles
to present and convey my interests and skills creatively
to share my knowledge, talents, tips and experiences and thus help others
to position myself with regards to trending topics and current affairs that are relevant
Through my UK Education Blog, I share my professional expertise and present myself as an education expert. The blog offers me the opportunity:
to present and share my experience of many years in early childhood and school education
to share my knowledge, expertise, emerging scientific facts, news and developments in education
to share advice, insights and tips in education on relevant topics
Through my Green Living blog, I share my private passion for environmental protection. Here I have the opportunity:
to convey my own findings and concerns on the subject of environmental protection
to make my contribution to environmental protection through information and education
To educate myself through writing and researching
What hopefully meets the eye is that I represent parts of myself as a woman through all three online presences. I expand my own awareness, knowledge, know-how and competence and at the same time realize my hobbies, passions, and main interests.
This is incredibly fulfilling. And when you receive encouragement from acquaintances and strangers and see how the blog grows in popularity, then this is an almost indescribable feeling of satisfaction and happiness. In the following video I explain this in more detail and show how my life has changed based on my blogs:
What is the Potential of a Blog for a Superwoman?
Blogging is often seen as a purely technical or writing process. However, blogging can be an extremely creative, challenging, and fun process. The prerequisite is, of course, a certain level of digital knowledge and skills, such as being able to use Microsoft programs, as well as being familiar with Internet browsers, computer systems and web applications like the web hosting control panel.
For me, running a blog as a strong woman has the following advantages and benefits that can empower every woman:
You can teach yourself and others a lot, such as digital skills, research results in specific subject areas, new and innovative concepts, etc.
You can give free rein to your creativity and write articles and content according to your own ideas and wishes with the use of various media such as images, videos, text, podcasts, etc.
You can boost your self-confidence by highlighting and sharing your strengths and talents, using them to help or inspire other people. And by presenting and positioning yourself in a way you feel comfortable.
You can establish yourself as a person and combine pleasure with work through your online presence. When a blog is successful and attracts hundreds to thousands of readers monthly, new paths to success open up and a blogger can become a powerful woman influencer.
Women who pause their professional careers due to their role as mothers can use a blog as a “break filler” and thus continue to be active in their field of expertise during parental leave. The blog can then also be used as a portfolio or online CV for future applications or as a figurehead for independent work projects.
You can network with others and work on collaborations through the blog and through new, exciting projects that arise from the blogging.
You can enjoy more freedom and self-governance while working remotely under your own terms.
A skill that is essential if you want to make your blog successful is SEO (search engine optimization). It is learnable via SEO online courses and brings the important visibility via search engines that you need to expand your readership. SEO content and many guest posts and infographics have allowed me to place the UK Education Blog at the top of Google (snapshot taken on 04/10/20):
Admittedly, it’s not easy to build a blog for success and it took me almost 3 years to rank my blogs on Google and Bing among certain keywords on the top rankings and thus reach the milestone of almost 1000 monthly visitors after over a year:
BUT I did this on the side while working 40 hours a week as an early years educator at a private school in London’s Notting Hill. This should encourage every powerful woman and at the end I would like to give all women the following message:
If the motivation is big enough and you are on fire for your blog project, then it will be a success, because where there is a will, there is a way!
I would like to help every woman to build an online presence via blogs and answer any questions about blogging and digital marketing at any time via my email: manuela@seekahost.org.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Influencing the extent to which people trust your brand, guest posting can help you or your business build authority via the fluid and frequent publishing of quality content you set out to offer your worldwide online audience.
Linkbuilding is an SEO technique used in guest posts to optimise a site’s ranking. Accumulating backlinks paves the way for SEO platforms like Google to assign higher domain ratings, resulting in higher site rankings in related keyword search results.
Online portfolios of work are vital for bloggers, writers, and businesses because consumers want a first-hand look at the impact a web brand has.
Practice makes perfect and from one published post to the next, guest blogging develops and improves writing skills, directly influencing a writer’s ability to create more persuasive content for their website.
You would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you.
If you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference.
This is one of the most important points, so pay close attention.
You may have noticed websites stressing on the need for quantity when it comes to guest posting but the quality is what will ensure their shelf life.
The main agenda towards guest posting is to gain referral traffic and many rely on their bios for that which is a huge mistake. A marketing strategist 
The innovative concept behind GoodSearch to be found via 
This Germany-based search engine plants trees. It works as an extension of Google Chrome, and thus it can be installed very easily. You need not adapt to any different way to search on this engine, and you can easily get used to working on it instead of chrome as its interface is very similar. Their mission is to plant more than a billion trees all over the world, and they do so by raising funds through advertising revenues.
This Charitable Search Engine donates 95% of its profits from ads to humanitarian and environmental charities that fight the causes and effects of climate change and users can choose which of their nominated charities they would like to support.
This search engine donates its revenue to partner organizations involved in ocean cleanups. The technology that they use is powered by hydroelectricity, and hence, every search made by an individual will be eco-friendly. The company donates 60% of revenue generated from clicks on sponsored search results.
This is a UK-based search engine where 50% of advertising revenue goes to philanthropy. The most unique feature of the 
This search engine, just like EveryClick, will allow its users to choose a charity they want to donate to. A list will be available to the users from which they can choose the causes they want to support. It is privacy-centric and has taken inspiration from competitors like DuckDuckGo. There is no need to make a profile as no history of the searches is registered. In addition, no third-party analytical tools are attached to the site.
This search engine provides its users with a water drop for each search and these water drops can be assigned to a charity of their choice, thus letting you support the cause you want to. At present, 
After clicking on this search engine, you will get a message, “let’s help the planet”. This search engine donates about 50% of the revenue that they earn from advertising to social projects. Every time someone searches, they earn a heart, and once one has enough hearts, they are asked to use them for charity.
This search engine is mostly known for its free all-in-one privacy solution where any user browsing is not tracked. The founders truly care about privacy rights and donate to organizations across the globe that support better privacy and digital rights.
In the digital age, most people search for information via the Internet, more precisely, through search engines such as Google or Bing. In 2020, 81% of global internet users have searched online for products or services, according to 
