How to register a Domain Name UK & Easy Steps to create a UK WordPress Blog Site

How to register a Domain Name UK & Easy Steps to create a UK WordPress Blog Site

Increasingly more people search online for information about how to register a domain name UK and create a UK WordPress blog site.

But before you go ahead and register a domain name in the UK, you should consider certain important factors that can affect the success of your domain and website.

According to Wikipedia the .uk domain extension also known as the country code top-level domain (ccTLD) for the United Kingdom was among the first to be registered in 1985, just a few months after the original generic top-level domain .com and the first country code after .us. This makes the .uk domain one of the oldest and most popular domains worldwide with millions of registrations.

Such ccTLDs are popular among Brits as they will immediately brand your website and business as 100% British. And even for international visitors to your .uk website it will be reassuring to know where your business is based.

But the .com domain remains the most popular worldwide with over 50% of all websites on the Internet using it as their extension. Other domain extensions that are just as popular as .uk are .net or .org.

So, no matter which domain you end up going for in the UK, whether it is .uk, .co.uk or .com or .net, you can find a domain name with all of these TLDs with SeekaHost easily and fast. You can get a .com domain for only $5.99, which means that in Britain you will only have to invest about £4. This makes SeekaHost’s offer one of the most budget-friendly prices that you will come across in the UK.

In this guide, you will learn about the important steps to search for the ideal domain name and buy it very easily at affordable rates. You will learn not only how to find and get a domain but also how to turn it into a successful blog with WordPress and the SeekaPanel.

Blogging is one of the best ways anyone in Great Britain can get started online with very little investment. The world is shifting online and knowing how to build an online platform helps in many ways for more prosperity, especially in difficult economic times.

SeekaPanel

Why do you need a Domain Name UK?

Starting a blog or any online journey starts with a domain name. It is your virtual property on which you can build any type of business you want. In the UK you will find a more competitive web property market with 11,918,249 .uk domains registered in 2020 according to Nominet UK. However, it will still be easier and more affordable to find a .uk domain compared to a .com domain.

So, let’s take a closer look at which domain names and extensions offer better career and work prospects online that you can utilize in Britain.

What Domain Name should you buy as a Brit?

  1. Are you looking to create a blog?
  2. Do you want worldwide traffic from other countries?
  3. Are you going to build a local business website?
  4. Are you planning to go global in the future even if you are starting a local business website in the UK?

If the answer is yes for the 1st and 2nd points, get a .com domain name that you can buy at the cheapest price at https://www.seekahost.app/cheap-com-domain-registration/. Dot com domains are the most trusted domain extensions globally for commercial websites and are therefore recommended for international business websites. You may however have to compromise on your ideal domain name as often strong, poignant and simple domain names will be taken with a .com extension, unless you have come up with a unique brand name like “ebay” or “google”. Try your luck by entering your domain name in the domain search tool inside the SeekaPanel to find out if it is available, how much it will cost, or which alternatives are available at which price.

If the answer is yes for the 3rd point, get a .uk domain at SeekaHost and search for the best domain name options available. By entering your preferred domain name in our search bar inside the SeekaPanel, you will find various domain name options delivered by our domain search tool with different TLDs, so you can make the best choice. You will very likely get a .co.uk domain name for commercial purposes.

If the answer is yes for the 4th point, get a .com or .net domain name as they are the best to rank in any country in Google search results.

If you want more help with how to register a domain name in the UK, get in touch with me or with one of SeekaHost’s domain name registration experts so that you can find the best domain options for you.

Bear in mind a few other factors before buying your domain:

  1. Review the structure of your domain name. A domain consists of a prefix (https), a subdomain (www), the main name (website), and an extension (.com, .org., .net). Ensure it sounds and looks good.
  2. The ideal domain name is short, easy to spell and memorable like “Apple”.
  3. Try to include keywords in your brand and domain name to rank it better on search engines.
  4. Avoid adding unusual symbols or hyphens as difficult to remember/spell domain names are less likely to be searched on search engines.
  5. Think carefully about the extension of your domain name as explained above. Determining factors are location, purpose/function, and type of business.

Once you find and purchase the domain name of your choice, you can easily use the 1-Click WordPress installer to host it and get online fast.

Now let’s look at the 5 steps to register a domain name in the UK:

  1. Visit https://www.seekahost.app/buy-domain-name/
  2. Search for the domain name and you will land on https://www.seekahost.app/domain-name-search/
  3. Choose the domain name and add it to the cart.
  4. Proceed to sign in or sign up if you are new to SeekaHost.app at https://portal.seekahost.app/
  5. Enter your details and purchase the domain name.

Once purchased, you can see the domain name inside the portal under the domains tab.

SeekaPanel is the world’s easiest to use WordPress hosting manager tool, built with the focus to help anyone buy domains and web hosting easily and fast. It’s not just easy but also offers cheaper options than most domain registrars and hosting services providers in the UK market.

How can the SeekaHost WP Hosting Manager help you register your UK Domain?

  • You can register most domains including .uk and co.uk
  • You can install WordPress on your domains with one click
  • You can buy affordable unique multiple class IP hosting for blogs or websites
  • You can get the DNS records
  • You can check website analytics data for better SEO and marketing strategies
  • You can install or delete your sites or upgrade/downgrade hosting plans
  • You can migrate your website from one host to another for free with tech support in the panel or tutorials how to do it yourself in the knowledgebase.
  • You can manage and access all your websites in a single interface.
  • You can change or cancel plans, register and add more domains, speak to customer support in the live chat and find resources in the knowledgebase.
  • You can access resources to help with website creation, blogging or even SEO and online marketing.

Now let’s look at the steps to use the SeekaPanel to register and host a domain name in the UK.

Follow the below steps to host your domain name and create a Blog site in Britain.

1. Get started by heading to https://www.seekahost.app/ where can already search for your UK domain name in the search bar to check for availability.

seekahost app

2. To go ahead with the domain registration, you need to sign up and create a new account at https://portal.seekahost.app/register, if you’re a new customer. If you’re already registered then simply login to your account to continue with your domain search or purchase.

seekahost app register

3. Then login to your account at https://portal.seekahost.app/login to access the dashboard of the SeekaPanel.

seekahost app login

4. Search for your ideal domain name in the search bar. Just enter the main name and click on “search”. You will then see the search results with all domain names and extensions (TLDs) available for registration, including their prices. If you’re happy with one of the displayed results, click on it and it will be added to your cart. Alternatively, you can continue to search until you find the best domain name.

register domain name

5. Purchase your domain name by heading to your cart. You are now asked to enter all your payment details and confirm that you want to order this domain. Once you confirm, your order will be processed and you will receive a notification email. You should then see your domain in your SeekaPanel dashboard (there are a few further steps you need to take to set up your domain correctly with the adequate configurations and you can learn more about this here.)

domain-list-in-seekapanel-dashboard

6. Now that you own your domain, you need to host it so that it is accessible on the internet. Head to the tap “Hosting Plans” where you can select a WordPress Blog hosting plan:

seekahost app hosting plan

or a Private Blog hosting plan at https://portal.seekahost.app/pbn-hosting with multiple IP class hosting to create a private blog network (you can learn more about the different features of these plans in the SeekaHost Tutorials section):

seekahost app PBN hosting plan

6. You are all set to host your domain by installing WordPress to your domain name with the 1-Click WordPress installer.

seekahost app wordpress

7. Once WordPress is installed, change the name servers if you have the domain registered at another registry.

seekahost app change the name servers

8. Activate the SSL Certificate for free and your domain will be secured and SEO friendly.

seekahost app SSL Certificate

9. Visit your WordPress site login page by clicking on the login link to the site in your email notification.

seekahost app WordPress site login

10. Use your sent username and password to access the WordPress dashboard.

11. Start building your blog site and keep blogging. You can learn it all by watching the below video by James at SeekaHost. The video will show you everything about how to create a blog step by step as I explained above.


If you require more guidance on how to start a website or blog with WordPress, you can find plenty of tutorials in the SeekaPanel knowledgebase or on the SeekaHost YouTube channel.

We have also created extensive guides with our experts:

How to Create a Website From Scratch: Ultimate Guide To Build A Website

 

Create A Blog On WordPress & Get Online Fast

And if you’re interested in learning more about blog monetization techniques and online marketing as well as SEO, which is vital to make your website or blog profitable, then head to our SeekaHost University and sign up for free online courses.

For further reading on different ways to earn a living on the Internet with a website or blog through blogging, affiliate marketing, sponsorships and much more, you can head to some of my other guides:

9 Creative Ways to Make Money Online in the UK

How To Make Money Online In Germany (9 Best Ways)

In these you will see that blogging is always listed, because it is such a versatile money-making method in the digital world we live in.

Good luck with your online ventures in the UK!

How to Create a Blog Post Google Will Send Many Readers to?

How to Create a Blog Post Google Will Send Many Readers to?

In today’s digital world, it has become challenging to write blog articles that make it to the top on search engines.

Blogging consistently and writing an engaging post that not only ranks on search engines but attracts huge traffic is a hard nut to crack.

According to research, blogs where posts are consistently going up, are 13% more likely to rank higher in the search results than the websites that update blogs once or twice a month. And you can find 100 prime examples of famous UK bloggers that have managed to reach the top with not just one but many articles.

So, how can you become a Top Blogger ranking at the Top of Google?

How to Write a Blog PostWhat are some exclusive blog writing techniques that can help you take your site to the top of the search engines?

If you are searching for the answers, you have come to the right place! In this post, we’ll discuss the ways you can boost your organic traffic and search engine rankings by writing a compelling and exceptional blog. Read on.

  • Optimize your Site for Search Engines

This is no longer an era where you can write a blog post on any topic, insert keywords, upload images, and expect your content to get great exposure. If you want your blog to get ranked on the first page of search engines, you need to do some hard work.

Today, people often employ two major strategies for blogging

  1. On-page Site Optimization
  2. Off-page Optimization

On-page SEO involves:

  • keyword research with reliable SEO tools,
  • meta-description containing rankable keywords,
  • image ALT text containing keyword variations,
  • headers & sub headers containing keyword variations,
  • bullet points/clear paragraphs,
  • and everything that makes your article unique and engaging and relevant for what your potential readers are looking for.

Watch this recording of how the #1 SEO consultant Fernando Raymond and I published a comprehensive guide of nearly 2000 words on the WordPress blog university.seekahost.com, applying all the listed on-page SEO strategies and tips step by step:

This is the most popular yet common way of allowing the search engine’s spiders to crawl your website and index it.

Off-page SEO involves:seo-strategies-and-techniques-for-bloggers-to-reach-top-in-serps

With billions of active blogs on the internet, it gets quite difficult for new bloggers to get their content on top of the search results. Therefore, they start blogging, sweet pitching, guest posting, and cross-promotion techniques to generate quality backlinks from other authority sites. However, you cannot expect Google to rank your blog in the first ten search results unless you write a compelling and well-written blog post to start with. Content quality and comprehensiveness as well as relevancy are key indicators Google uses to rank websites according to their latest search quality evaluator updates and guidelines.

  • Use the right SEO Writing Strategies

Sure, people use paid advertising techniques to drive more traffic to their pages. But the problem is paid methods don’t encourage organic traffic generation through organic search results.

Research suggests that roughly 70 to 80 percent of bloggers don’t use paid search services at all. They totally rely on the on-page SEO tactics to drive traffic to their website. Fortunately, these strategies work for them. You don’t need any paid ads if you manage to master the on-site SEO optimization. SEO content writing is the only possible way of generating organic traffic and genuine leads. The question is what on-page actually includes?

  • Optimizing your blog for search engines using keywords, meta-data, and multimedia content (such as videos, images, infographics, charts, and etc.).seo-content-writing-for-high-google-ranks
  • Writing a detailed blog on the given topic.
  • Answering as many questions of the audience as possible through your blog post, adding most searched for keywords.
  • Providing your audience with an accurate solution to their problems.
  • Keeping the engagement of your visitors by structuring your content effectively.

That’s it! You don’t need to spend hundreds of dollars to get organic traffic. Instead, a compelling blog post that solves customer’s problems is enough to get your website on the first page of the search results, if you can also get some good backlinks for it with related anchor texts. It is worth to note that SEO friendly web content focuses on visitors rather than search engines.

Write a detailed and well-structured Blog Post

how to structure a blog

A compelling blog post is something that everyone loves to read.

You create a blog, select a theme, add content to it, upload images, and carry out the necessary SEO strategies. But you still don’t get the search results you want? The reason can be a boring post that seems way too complicated to be understood.

By well-structured and compelling blogs, we don’t mean a post that is 100% grammatically correct or sounds professional. But it should be written in a way that your users find it interesting and informative. It should be so engaging that visitors don’t think twice before checking out other blogs.

Here’s how you can achieve a well-structured Blog Post

  • Write an eye-catching title

    Write a title that makes users more curious to click on your blog’s URL and read the full article. It should be between 50 and 60 characters. Make sure that you don’t stuff keywords unnecessarily in the title. Use it wisely i.e., only if it fits naturally.

  • Write an attractive introduction

    The intro should be short and tell your users what exactly they will find in your post. Try to add some questions in your intro to make your visitors more likely to read the full blog and find answers to their problems. For example, “Do you want to increase traffic and leads? We’ll walk you through some interesting and effortless ideas of gaining more visitors to your website”.

  • Include examples and illustrations

    People love to know how they can relate to your blog. For example, if your blog is about dieting tips for weight loss, give an example of your customers who lost their extra pounds using your strategies.

  • Make your content engaging

    Include bullet points, sub-headings, images, videos, infographics, tables, statistics, and other content that makes your blog easy on the eye. Don’t write long paragraphs or hard-to-read content.

  • Draw a conclusion

Write a conclusion that explains how your blog post can offer solutions to the problem of your visitors.

Your visitors search for a query on Google and other search engines so this is where they will find your articles first.

They want relevant answers to their problems so you must write a post in a conversational tone since it attracts more visitors.

The idea is to keep your visitors engaged, and what’s a better way of doing that than communicating with them through your blog effectively.

These were some blog writing strategies that can help you draw the attention of your audience and generate more traffic. Follow these tips to become an expert content writer.

You can find out more about how I ranked my “how to make money online in Germany” article on top of over 20 search terms on Google in this blog post:

 

The best Blogging Platform for Writers to Rank and Make Money Online

Or by watching this video:

The best Blogging Platform for Writers to Rank and Make Money Online

The best Blogging Platform for Writers to Rank and Make Money Online

Are you wondering what the best blogging platform is to publish SEO-friendly content that ranks to bank? Then read on. Maybe you found this article on Google today or most likely my most popular article “How to make money online in Germany“. I assume that you searched for the terms “make money online in Germany” or the many other related search terms for which this article is ranked on Google, and my article appeared in the first positions, so you clicked on it and ended up here. Before we can delve into the SEO strategies that helped this article rank so well, I need to take you one step back to where and how this blog was started.

What is the Best Blogging Platform for Writers to Make Money?

There are many blogging platforms available and each of them offers advantages and disadvantages. You can check out the #1 London SEO Consultant’s list of the best blogging platforms for beginners to get an idea or check out this infographic comparing the most popular ones (source: https://mention.com/en/blog/small-business-blogging/): What is the best Blogging Platform for Writers to Make Money As this comparison chart shows, WordPress offers the best features, and it is free to use as an open-source blogging platform. I would therefore recommend this trusted and very well-established content management system (CMS), especially if you are a writer looking for the most SEO friendly and affordable blogging platform website for the following reasons:

  • It will save you money.
  • It will generate more traffic through various plugins and features.
  • It will save you time.
  • It will perform better on the internet and on search engines.
  • It will provide specific features to optimize your site for SEO.

Setting up a self-hosted WordPress site using the CMS WordPress.org is a great starting point for beginners and experienced website owners. Starting a WordPress blog made me learn many new digital skills such as SEO and web content writing. It enabled me to begin with a side hustle while doing a full-time teaching job until I had set up several blogs and started generating money from them.

Why is WordPress the Best Blogging Platform for Blog Monetization?

This CMS provides independence, freedom, and all the needed tools to write and optimize web content easily for monetization. Compared to the other content publishing platforms like Wix, Weebly, or Squarespace it offers the best features and functions without having to pay the additional cost for a premium hosting plan for example. Because when you register a domain name with an independent web host like NameCheap, Hostinger, or SeekaHost, you only pay for the web hosting and the domain is yours. But if you get your domain with those blogging platforms you may have to pay additional fees for their premium services and functions and if you do not pay your access to your site may be removed or restricted. Comparing CMS Contently with prices ranging from $3,000 to $25,000 per month for very complex sites you can see the huge difference compared to using WordPress for free with a  WordPress Hosting plan starting at £1.25 with SeekaHost, which includes the free use of the innovative WP Blog Hosting Control Panel. You can see how to use the WordPress blogging platform and the SeekaPanel in combination to achieve great results with this blog in this video:

Apart from saving you money, WordPress also offers many great features to help you earn money. You can find WordPress plugins for literally anything to use on your website to generate an income. Examples are:

  • WP Plugins for ad placements, banner ad integrations, or shop integrations – find examples here.
  • WP Plugins for SEO and digital marketing – find examples here.
  • WP Plugins for affiliate marketing – find examples here.
  • WP Plugins for membership site functions – find examples here.

You can also see some of my suggestions in this guide:

Learn How To Make Money Blogging in 2021 (Beginners Guide)

Obviously, you will firstly require enough web traffic to make use of these plugins to start earning, which is where SEO comes into play.

How does WordPress help with SEO for higher ranks and traffic?

The WordPress.org self-hosted site code is picked up well by Google bots and Bing bots. The proof is many sites that rank higher up on SERPs built on WordPress like some of the ClickDo client case studies showing WP business blogs and websites reaching top positions on search engines, which are hosted with SeekaHost’s cheap web hosting. Effective WordPress SEO plugins like the all-in-one SEO pack are fantastic to make any web content more SEO-friendly, providing analysis regarding keywords, content length and structure, and much more. You can see how it works best in this tutorial:

If you manage to reach a 100% SEO score your published content will surely rank for intended keywords if you also take care of your off-page SEO which you can learn more about in the SEO Training Course at the SeekaHost University. For the on-page SEO I will share some insights and strategies, which you can use and apply based on my example – needless to say: do not copy 1:1 as content needs to be relevant and related.

How I achieved top ranks with targeted keywords for over 1000 visitors a month

I published the “How to make money online in Germany” article in September 2020 and since then I have managed to rank it for about 90 keywords on Google, many of them in top positions, as you can see in the table here (snapshot April 2021 with the SEMRush analytics tool): How I achieved top ranks with targeted keywords for over 1000 visitors a month As you can see here, my article appears in the #1 position on Google for a total of 7 search terms and for other search terms in the second, third, fourth, or seventh position, which is usually also found on the first page of Google results. Currently, my article ranks for 49 keywords in the top 20 positions on Google: article ranks And you can also see how the volume of traffic has increased. In the first table, you will see that my article ranks for 3 search terms, each of which achieves a search volume of over 1000 per month on Google. These are “how to make money online“, “how to earn money online” and “make money online“. Obviously, high ranks for such popular keywords bring in more website visitors than keywords with low search volumes such as “how to make money online in Germany” with 260 searches, but it is easier for such keywords to rank, since the so-called Keyword Difficulty (KD) is lower, as in this example KD 63 vs. 71 (see table). That’s why my SEO strategy, which I created together with #1 SEO consultant Fernando Raymond of ClickDo Ltd., was focused on keywords with a lower search volume. The main SEO strategies to rank we put together are:

  • Research, embed and link to keywords

The keywords listed above, for which my article is now ranked on Google, I did research in advance with the help of SEO tools like SEMRush and Ahrefs. To be found for these terms on search engines, it is not enough to include these keywords in the titles and text body. You should also strategically interlink the article with other articles published on your blog, using those keywords. And you should add relevant media such as images or graphics with metadata added containing those keywords. I have previously recorded how I published another article with a similar topic and keyword analysis where you can see what to consider when publishing content on WordPress that is SEO optimized:

  • Monitor and track ranks and traffic

I was able to track the traffic to my website via the SeekaHost Blog Hosting Control Panel where I could integrate my Google Analytics and Clicky tracking sites. I would log in daily to check which keywords are ranking, which positions they rank in, and which of my posts rank where and attract how many visitors. I could also check where all visitors come from and how they find my blog/article. Monitor and track ranks and traffic This has helped me improve my SEO strategy and writing techniques. I could see for example that I get more visitors from Germany than from English-speaking countries, so I started publishing also German content, which is now also gaining traction.

  • Keep on publishing-related content of high quality

After I had published the article, I wrote more blog posts that are related so that I could add the links with rankable keywords to boost the SEO. I did this on my personal blog, but also on other blogs where I have author accounts. I also added infographics with a link to the article. This all helps to create references for search engine bots sending signals of trust from other sites. Here is one example: Ways Students Can Earn Online With Writing | Entrepreneurs Toolkit Keep on publishing related content of high quality   As you can see, I use varying anchor texts, so I avoid the so-called “keyword stuffing”, which is rated negatively by search engines. You may have noticed that in my article I have made the keywords that are important and relevant for my contribution bold: keyword stuffing And you also see that I have linked other relevant and related articles of mine. Likewise, I have inserted relevant videos and graphics or photos into the article. I then linked the graphics and images to the keywords for which I would like to rank by entering them in the details section and in the alt-text when I upload the image to my post. I show and explain all these elements in more detail with video tutorials in my SEO Copywriting course at the SeekaHost University.

What other Advantages does WordPress offer as a Blogging Platform?

WordPress is the ultimate blogging platform as that is what is originally created for. Here are some additional benefits you cannot ignore as a blogger or writer looking to make money online:

  • You can find and register a custom domain with a brandable name.
  • You can download one of 3,000+ themes specifically designed for blogs for free.
  • You can add social media buttons, forms, affiliate links, advanced author profiles, manage other users as blog contributors, and hundreds of other features via plugins.
  • You can customize your blog with the 55,000+ plugins available, many of which are free unless you want additional functions that must be paid for.
  • You can make use of SEO plugins, social media plugins, or analytics plugins to track your traffic and monitor your website and marketing better.
  • You can make use of web design or web developer tools with plugins to improve and optimize code, loading speeds, take backups, etc.

These are only a few of the many advantages of WordPress and I can only recommend it as the best blogging platform, especially in combination with the SeekaHost App as it has been developed specifically for WordPress Bloggers. If you combine both, apply effective SEO strategies and use the WP plugins strategically, then you will certainly be ahead of the online game and use your blog to make money online or as a business or news website. Big players like tech news site Tech Crunch, fashion magazine Vogue or even athletes like Usain Bolt are using WordPress as their CMS for their sites as well as other popular websites generating millions. So, get started with WordPress and the best WordPress hosting today.

Successful Writing Techniques to Use For Guest Posts On Popular Blogs

Successful Writing Techniques to Use For Guest Posts On Popular Blogs

Want to know the one word that makes humans powerful? It’s – networking.

Guest blogging is as close as it comes to networking online for copywriters and at ClickDo Ltd. we use it constantly to grow our blogs and websites.

What is the Power of Guest Posting?

If you manage to land a guest post on a high-profile website, it can truly give your author profile and website a massive boost on search engines. See some of my example guest posts that increased our ranks here:

Top 7 Ways to be in control of your kids online safety

Why choose a Career Path with Digital Skills?

 

 

Digital Entrepreneurship Story: Ex-McDonalds Jobber Builds 2 Successful Internet Businesses in London with Self-taught SEO Skills

Many of these guest posts along with infographic submissions have enabled me to rank this blog, manuelawillbold.com as well as other websites and blogs I manage, like the UK Education Blog, in top positions on search engines like Google (snapshot was taken 04/10/20):There are two types of guest bloggers

But guest posts and press releases or success stories have other benefits too apart from influencing a website’s SEO.

They can also drive direct traffic to your website you have interlinked or mentioned in your post, which enables you to reach a wider readership you may not get exposed to otherwise. See how on the day that the Digital Entrepreneurship Story I wrote and submitted to Home Business Magazine, which has over 100k monthly traffic worldwide, drove double the amount of visitors and tripled my pageviews I normally get to my blog (screenshot from my SeekaHost App Hosting Control Panel):

seekahost-app-tracking-site-overview-MW-blog-traffic-february-to-april

You can clearly see the impact in this example.

Another aspect I want to mention is that through guest blogging you increase the chances of other bloggers or writers referencing you as well as they may come across your information more frequently or from sources they refer to more often. My article about Geography Apps was mentioned in a list post on this website for example, without me asking for it:https://bestappsfinder.com/best-geography-app.

So, if you create high-value content and share it across the web, you will certainly see the rewards.

How to go about successful Guest Blogging?

How do I get my guest posts published? Read on and you’ll find out.

There are two types of guest bloggers:

  1. those who aimlessly use the same pitch for every blog offering guest posts, and
  2. those who send out a personalized pitch depending on the blog.

Don’t be the former.

Doing your research first is key. As you can see in my examples above, I check out relevant guest posting sites first via SEO analytics tools to find out their domain authority (DA), domain rating (DR) and their monthly traffic worldwide or country-specifically, depending on what my goal is for the guest post. To see an impact, I would recommend going for sites with a DA of at least 20+, ideally between 30-60, where you may get free publications. For sites with higher DA’s you will likely have to pay a publication fee, but it can be a worthy investment, if you get the content, the link placements and the images right.

Once you get the approval for your email pitch (tip: make it short and sweet and relevant for the guest posting site’s audience), you should follow their editorial guidelines and craft your article carefully.

Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these writing techniques compiled to put you in the running with the rest of the successful bloggers. If you consider these, you should be able to get your guest posts published with the ultimate SEO advantages.

1. Understand the Blog’s Unique Voice

Understand the blog's unique voiceYou would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you.

Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point.

Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog.

Give them what they resonate with and try to find the person in charge and email them directly with a concise pitch that is relevant for them.

2. Submission Guidelines are your Cheat Sheet

Submission guidelines are your cheat sheetIf you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference.

Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog.

Ensure your writing reflects every guideline listed by the blog and when placing your backlinks, be considerate and strategic. Most publications ask to avoid so called “link stuffing” and will only allow maybe 2-3 links, which should be relevant for what you cover. You should also research your anchor text (the text you use to add your hyperlink), which should contain relevant keywords you want to rank the page or article you interlink with for. Otherwise you are wasting this opportunity especially with regards to SEO.

See one example here from the Career Path article mentioned earlier:

link-building-with-guest-blogging-examples

The link circled in green is a reference link so readers can check the study mentioned, the highlighted link in yellow is a relevant ClickDo article with a similar title and the link circled in red is a backlink to this page on the UK Education Blog that I want to rank higher on search engines: https://education.clickdo.co.uk/work-online-in-education/. The backlinks you add need to provide value and should provide additional information.

3. Write for the Blog’s Readership

Write for the blog's readershipThis is one of the most important points, so pay close attention.

The blog you hope to guest post for will have a specific audience and catering to them must be your priority. Most guest post guidelines insist you must write for your readers first but if your writing fails to intrigue the main readership then your effort will circle down the drain.

It is wise to remember that a guest post is first read by the blog’s viewers, so mould your writing to appeal not just to your readers but the blog’s as well. Bear in mind that they do not know you nor your expertise and showcase this in your guest article in a way that will be of interest to them.

If you get them hooked, they are more likely to check out your website and follow you on social media for example.

4. A List Blog gets the most Attention

Readers are only after quick information that they can skim through without delving too much into the details. This is why list posts are a real money maker in the blogging industry. If you need a better idea of how list posts work, give Listverse a read.

Your secret to SEO copywriting success is in the form of short sentences with valid information in bullet points, using relevant keywords repeatedly, but in different ways. This is what makes most readers stick around until the end of the blog. If you’ve paid attention to the first three techniques, then curating a list post will not only be easy but also help you stand out from the rest.

At ClickDo we also use list posts successfully on the blogs I manage or as guest post submissions as you can see here:

Top 21 Co Living places in London for great networking

Top 35 Canary Wharf Restaurants: Best Places to Eat & Drink After Work

22 Best Eco-friendly Products And Gifts In The UK In 2021

Such posts are more likely to achieve higher ranks on search engines as they cover many keywords in a very structured manner. They will also attract more enquiries to have a mention added in them from businesses or agencies. Because if the post is like a review and ranks well in SERPs that will benefit them, they may offer you a guest post or mention on their site in return.

5. Quality and Quantity go hand in hand

Quality and Quantity go hand in handYou may have noticed websites stressing on the need for quantity when it comes to guest posting but the quality is what will ensure their shelf life.

Guest posting is known to be the best way of gaining viewers and your motto should be quality with quantity. To begin with quality, you must strike a balance between what you want to talk about and what your viewers want to learn.

Once you manage to produce purely relevant content that gets a wide viewership you can move on to quantity. On average you should be able to put out a minimum of 2 to 3 posts every week with a word count of at least 800+. Writing strong pieces of content on a regular basis will help you stay on top of your game.

The more you write, the more you will be read but only if your content maintains a high standard.

6. Use an Article Closing Strategy

Use an Article Closing StrategyThe main agenda towards guest posting is to gain referral traffic and many rely on their bios for that which is a huge mistake. A marketing strategist Gregory Ciotti recognized ‘byline blindness’ as a common issue among readers of popular blogs.

The Internet is filled with guest posts which have led to readers overlooking who has written the blog. Even you must have read a dozen blogs without even noticing the name of the author.

The main danger here is that you might not get any traffic your way, making the guest post worthless. Ciotti formulated a 3-step article closing strategy to overcome this problem.

He advises three elements that you should include in your guest post namely:

  • closing subheadings
  • questioning the readers, and
  • using a call to action.

Your first step is closing subheadings, which means you need to make your conclusion obvious. This can be done by using phrases like ‘Now it’s your turn’ or ‘The ball is in your court’. The next thing is to interact with your readers and ask them questions related to your post. Your final step is to place a CTA (call of action) to ensure your readers make their way to your site.

All you have to do is keep at it, the more content you send out, the more views will come your way. If you’re a blogger in the education niche, then you can reach out to some selected education blogs accepting guest posts you can find here:

Top 15 Education and Student Blogs accepting your Guest Post

If you’re a student blogger or finance/frugal lifestyle blogger, check these blogs out for possible guest blogging gigs:

15 Top Student Finance Blogs in the UK

I want to help bloggers with their guest blogging and am in the process of building blogger communities where guest posts with valuable blogging tips or success stories can be shared:

The Bloggers Exchange Blog

Blogger Tipps und Tricks Blog

You can talk to me about guest blogging or online directories and online directory websites for setting up additional blogger profiles with links – I am more than happy to help any blogger out there and offer guest posting opportunities and advice.

Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

Writing effective copy for your website is tough.

It’s even tougher to write content that gets recognized by search engines, captivates your audience, and increases conversions organically.

It is more vital than ever before to know how to write content that ranks high, gets clicks, and improves sales.

The goal of SEO copywriting is to drive traffic and attention to a blog or business website. But this is not straight forward and requires many steps and skills.

At SeekaHost University I teach some of the aspects I cover in this article in my SEO content writing course, so if you want to know more you should check it out.

Let’s take a look at the most important elements that attract your audience, increase traffic, and boost conversions.

Write For Human Readers, Optimize For Bots

As an SEO copywriter, the most basic rule you must always apply is to create content for humans before optimizing for robots.

Write For Human Readers, Optimize For Bots - Best 5 SEO Copywriting Success Factors Every Content Writer Needs To RankTime and again, SEO copywriters, marketing specialists, and decision-makers think of controlling the entire process and try to influence algorithms. But the aim of great content should be to benefit and engage readers, as audiences make purchases, search engines don’t.

The key to creating outstanding content is to consider the content consumption and interests of your readership. This includes the 5 Ws of writing – who, what, when, where, and why.

Who identifies the demographic factors such as age, gender, education level, income level, marital status, occupation of people searching your content.

What type of content are they searching for, their precise question(s), what’s their requirement, what’s their objective?

When does the search for content take place dives into seasonal SEO (air conditioners during summers or chocolates during Valentine’s Day)?

Where are they, not only geographically, but are they accessing content on the move, are they interacting with your content on mobile devices, etc.

Why answers the user intent, why people are searching for your content, why they need your services or solutions.

You need to research all of these five components with SEO tools to optimize your content, and you will achieve this by being attentive towards your potential readers and customers. By creating that valuable content with the help of SEO you will also optimize your content for robots crawling your posts or pages.

Related Terms – LSI, Synonyms and Keyword Variations Matter

Using related terms in your content is one of the ways that you could create content that triggers a surge in qualified leads, and expands your sales.Related Terms – LSI, Synonyms and Keyword Variations Matter - Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

Algorithms over the years have advanced, so, to get your content to rank higher in search engines, you can use LSI (Latent Semantic Indexing) keywords.

Use LSI keywords and keyword variations throughout your content to achieve a far-reaching footprint. This also encourages search engines to recognize you as the trusted destination for the solution you are promoting with your content.

Having a larger and deeper keyword footprint will enable you to gain a profound association with your prospective clientele. Give this a try yourself by using LSIGraph!

Length And Quality – Elaborate To Get Ranked

Have you considered the role length and quality play in your content?

To get listed in the top search results page of a search engine, you need to generate content regularly that’s beneficial and serves a purpose for your customers, but it also must be in-depth.

The lengthier your content, the higher are your chances of ranking. Lengthy content offers you as a content writer a larger ground to operate with and create content that includes LSI keywords, keyword variation, and addresses questions in depth.

To incorporate this strategy, expand on what your customer’s needs and questions are, what they are looking for, what their issues are, and how your content can address their demands.

Providing value and vision will naturally create lengthier content, and consequently, achieve better rankings by covering more relevant keywords and search terms.

You can see how we as SEO experts at ClickDo Ltd. and SeekaHost University go about that in some of our case studies:

https://www.clickdo.co.uk/case-studies/

Long-Tail Keywords – Extend to Win

The online competition is getting fierce increasingly, whether it’s giant or niche businesses trying to capture and monopolize your industry.Long-Tail Keywords – Extend to Win - Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

The optimum content optimization method to expand is by incorporating long-tail keywords. Long-tail keywords face lower challenges as compared to short-tail keywords when it comes to rank difficulty (RD), as a result, they are easier to rank.

Even if the search volume is lower, by applying the long-tail keywords approach, your content will compete with less competitive content and you can gain qualified leads. Long-tail keywords are easier to rank and bring in high-quality traffic as they are more specific in answering the who, what, when, where, and why questions of your consumer.

You can see how I use long-tail keywords in blog posts successfully to drive more traffic to a client’s website:

Together with my team at ClickDo Ltd. I researched and found the long-tail keyword “how much does Invisalign cost” and because the orthodontist client offered this treatment we composed an article about it, adding this and other related short and long-tail keywords to the headings and main body text.

You can see that the monthly page visits to this blog post grew by over 22,000+ within six months. Clearly, this is a very effective method.

Answer Questions – Answers are Key

People make countless queries on search engines every single day.

It’s your responsibility as an SEO copywriter to research and answer your target audience’s questions, so they understand your solution better and are persuaded to use it.Answer Questions – Answers are Key

Work with exact match keywords and users’ questions in your H2, H3 headings, or content that will allow search engines to recognize your text as highly beneficial to your audience’s needs.

By using an exact match, you are incorporating questions that customers are asking, and through your content, you are providing valuable answers, leading to higher ranks of articles or pages. The easiest form of doing that is by adding FAQs to your text. You can use the Answer The Public keyword tool to get started or you can watch how we at ClickDo Ltd. go about keyword searches in our SeekaHost University courses.

These were some actionable tips for great SEO copywriting that you can use immediately.

Now I’ve got a challenge for you: Pick one of your most popular pages or articles and optimize it by applying these SEO copywriting tips to see the difference yourself. Share your outcomes!

11 Home Business Ideas For Freelance Copywriters For An Extra Income

11 Home Business Ideas For Freelance Copywriters For An Extra Income

Do you usually get judgemental looks saying you work as a freelance copywriter or are striving to become one?

Or do you yourself have doubts about becoming a freelance content writer?

Then here’s a secret from one copywriter to another: you can completely change your income potential once you start thinking like an entrepreneur and tweak your approach towards freelance copywriting.

Let’s look at a few avenues of freelance copywriting that can be your home-based side hustle you can start even while working full-time as I do:

1. SEO (Search Engine Optimization) Writing

Every organization wants its website or mobile-optimized site to rank higher in the search engines. The search engines are more likely to rank a website with original quality content. SEO copywriting should capture the search engine traffic to serve the potential customers, and at the same time, be SEO friendly. You can offer this service on freelance content writer job platforms to have some extra cash coming in.

2. Resumes and Cover Letter Writing

Resumes and Cover Letter WritingIt is a well-known fact that recruiters spend just 6 seconds to evaluate an individual’s resume. A job seeker needs to make those seconds count and grab eyeballs. Often job seekers tend to write lengthy resumes losing focus on important details.

A copywriter can leverage their skill to craft compelling resumes, highlighting the right skills of the job seeker in an engaging way, making a strong impact on the potential employer. They can turn into a professional resume writer and be a game-changer for many job seekers, who will happily pay for their writing services to land that dream job.

3. Blog Writing

Blogs are easy to use and an important marketing strategy tool to share thoughts, opinions, insights, and news. Blogs can be personal, niche-based, or business-oriented. In a personal blog, the copywriter has the freedom to choose the topic, tone, theme, approach, and direction. The stickiness of the content will bring in viewers and ultimately make it profitable. You could also work for a blog network or a company to blog about and for them as I do. Working for a digital marketing company like ClickDo Ltd. helped me learn about blogging and managing a range of blogs in various niches, where I act as a chief editor and also manage the guest posting services.

4. Event Marketing Collateral Writing

Collaterals at a business event, workshop, or conference help create a brand identity, weave a story for the brand, and support the business message. Collaterals such as brochures, leaflets, product catalogs add value to the delegates and help them take something tangible from the event. A killer copywriting for such collaterals is essential to reach the right audience and promote the business also online via email marketing for example.

5. Biography and Memoir Writing

Biographies and memoirs provide a closer look at an individual’s life and vision. Well written biographies and memoirs for a magazine, brochure, website, or even LinkedIn, have a high impact in influencing and inspiring people. Best-selling biographies or memoirs of celebrities, politicians, notable personalities, or even regular people with a compelling story have a chance of being turned into a movie, TV show, or web series.

6. Script Writing

Script Writing - Extra Income For WriterThis is a great time to be delving into scriptwriting, as it’s not just for feature-films anymore. Today a script can be written for short films, web series, YouTube videos, video games. If you have a passion for drama or digital storytelling and providing entertainment to an audience then you can start to promote your services online on sites like Craigslist, Glassdoor, Indeed, to mention a few. After you get a few projects assigned, you can build your own website to showcase these in your portfolio.

7. Annual Report Writing

Every public company is required to publish an annual report, incorporating all the important details without putting its reader to sleep. A freelance writer can provide their proficiency to simplify, but at the same time give the report a professional tone.

8. Writing eBooks

Publishing has become easier in the digital age, and eBooks are a great way to create a passive income stream. You could either work with an organization or self-publish. Organizations use eBooks as a marketing tool to entice customers to make a purchase. As a self-publisher, you have complete control over the topic, tone, marketing, and customer base. See my Kindle eBook here, in which I also explain in detail how to earn an income as a writer.

9. Specialist Writing

Over the last few years, technical or specialist writing has become an upcoming profession. Technical writing entails documenting software manuals, product details, help guides in a readable, user-friendly manner. Freelance copywriters have an opportunity here to upskill and discover a niche market such as medicine, law, or education. With distance and online learning becoming a common feature, you could be a subject matter expert to lead the academic curriculum design to meet the needs of students and teachers. Or you could write a niche blog about your own expertise like the money-saving expert did, which you can read more about in my article here.

10. Ghostwriting

You probably have a fair idea about ghostwriting and how it works. Ghostwriters are hired by people who are not good at writing and don’t have the time to invest in learning the craft. Ghostwriting takes the pressure off of marketing and promotion of the work and provides you the exposure in various niches such as books, columns, eBooks, blog posts, speeches, social media, white papers, and even song lyrics.

11. Business Plan and Business Proposal Writing

With everyone riding high on the start-up business wave, it is essential to have a kickass business proposal and business plan to instantly win an affirmative nod from the investors or a client. A writer can infuse life in the vision and mission of the entrepreneur and business with words.

Other forms of freelance writing are grant writing, speechwriting, press releases, media kits, PowerPoint presentations, translation, and transcription, so you’re left with so many options to explore and turn into money-making opportunities.

As a freelance content writer, it is important to find your niche and test and practice writing in multiple domains first before you identify your true writing talent and passion. Once you have an idea of what it is you love writing about, you should upskill and learn more about it, even go to the length of doing a course, which will improve your chances to become a professional in your chosen niche and command the right price.