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Writing effective copy for your website is tough.
It’s even tougher to write content that gets recognized by search engines, captivates your audience, and increases conversions organically.
It is more vital than ever before to know how to write content that ranks high, gets clicks, and improves sales.
The goal of SEO copywriting is to drive traffic and attention to a blog or business website. But this is not straight forward and requires many steps and skills.
At SeekaHost University I teach some of the aspects I cover in this article in my SEO content writing course, so if you want to know more you should check it out.
Let’s take a look at the most important elements that attract your audience, increase traffic, and boost conversions.
1. Write For Human Readers, Optimize For Bots
As an SEO copywriter, the most basic rule you must always apply is to create content for humans before optimizing for robots.
Time and again, SEO copywriters, marketing specialists, and decision-makers think of controlling the entire process and try to influence algorithms. But the aim of great content should be to benefit and engage readers, as audiences make purchases, search engines don’t.
The key to creating outstanding content is to consider the content consumption and interests of your readership.
This includes the 5 Ws of writing – who, what, when, where, and why.
Who identifies the demographic factors such as age, gender, education level, income level, marital status, occupation of people searching your content.
What type of content are they searching for, their precise question(s), what’s their requirement, what’s their objective?
When does the search for content take place dives into seasonal SEO (air conditioners during summers or chocolates during Valentine’s Day)?
Where are they, not only geographically, but are they accessing content on the move, are they interacting with your content on mobile devices, etc.
Why answers the user intent, why people are searching for your content, why they need your services or solutions.
You need to research all of these five components with SEO tools to optimize your content, and you will achieve this by being attentive towards your potential readers and customers. By creating that valuable content with the help of SEO you will also optimize your content for robots crawling your posts or pages.
2. Related Terms – LSI, Synonyms and Keyword Variations Matter
Using related terms in your content is one of the ways that you could create content that triggers a surge in qualified leads, and expands your sales.
Algorithms over the years have advanced, so, to get your content to rank higher in search engines, you can use LSI (Latent Semantic Indexing) keywords.
Use LSI keywords and keyword variations throughout your content to achieve a far-reaching footprint. This also encourages search engines to recognize you as the trusted destination for the solution you are promoting with your content.
Having a larger and deeper keyword footprint will enable you to gain a profound association with your prospective clientele. Give this a try yourself by using LSIGraph!
3. Length And Quality – Elaborate To Get Ranked
Have you considered the role length and quality play in your content?
To get listed in the top search results page of a search engine, you need to generate content regularly that’s beneficial and serves a purpose for your customers, but it also must be in-depth.
The lengthier your content, the higher are your chances of ranking. Lengthy content offers you as a content writer a larger ground to operate with and create content that includes LSI keywords, keyword variation, and addresses questions in depth.
To incorporate this strategy, expand on what your customer’s needs and questions are, what they are looking for, what their issues are, and how your content can address their demands.
Providing value and vision will naturally create lengthier content, and consequently, achieve better rankings by covering more relevant keywords and search terms.
You can see how we as SEO experts at ClickDo Ltd. and SeekaHost University go about that in some of our case studies:
4. Long-Tail Keywords – Extend to Win
The online competition is getting fierce increasingly, whether it’s giant or niche businesses trying to capture and monopolize your industry.
The optimum content optimization method to expand is by incorporating long-tail keywords. Long-tail keywords face lower challenges as compared to short-tail keywords when it comes to rank difficulty (RD), as a result, they are easier to rank.
Even if the search volume is lower, by applying the long-tail keywords approach, your content will compete with less competitive content and you can gain qualified leads. Long-tail keywords are easier to rank and bring in high-quality traffic as they are more specific in answering the who, what, when, where, and why questions of your consumer.
You can see how I use long-tail keywords in blog posts successfully to drive more traffic to a client’s website:
Together with my team at ClickDo Ltd. I researched and found the long-tail keyword “how much does Invisalign cost” and because the orthodontist client offered this treatment we composed an article about it, adding this and other related short and long-tail keywords to the headings and main body text.
You can see that the monthly page visits to this blog post grew by over 22,000+ within six months. Clearly, this is a very effective method.
5. Answer Questions – Answers are Key
People make countless queries on search engines every single day.
It’s your responsibility as an SEO copywriter to research and answer your target audience’s questions, so they understand your solution better and are persuaded to use it.
Work with exact match keywords and users’ questions in your H2, H3 headings, or content that will allow search engines to recognize your text as highly beneficial to your audience’s needs.
By using an exact match, you are incorporating questions that customers are asking, and through your content, you are providing valuable answers, leading to higher ranks of articles or pages. The easiest form of doing that is by adding FAQs to your text. You can use the Answer The Public keyword tool to get started or you can watch how we at ClickDo Ltd. go about keyword searches in our SeekaHost University courses.
These were some actionable tips for great SEO copywriting that you can use immediately.
Now I’ve got a challenge for you: Pick one of your most popular pages or articles and optimize it by applying these SEO copywriting tips to see the difference yourself. Share your outcomes in our blogging demystified FB group or get in touch with me if you need some support.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.