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Google has confirmed that ranking without links is really hard and has updated its link-building policies hundreds of times and it will continue to do so.

I write SEO-friendly web content or blog content and optimise images, titles and meta tags for search engines to achieve higher ranks.

I use analytics and link analysis tools to analyse relevant and easy-to-rank keywords, competitor statistics and to monitor a website’s performance. I also work in content publishing, link-building, social media and email marketing.

As a Digital Marketing and PR Strategist, I’m passionate about creating brand awareness and online visibility through top-notch content publications on suitable platforms. I provide expert guidance on news and press release publications, guest publications, interviews, features and more – check out some of my case studies:

How effective are Guest & PR Publications – a Case Study Analysis of London Business News

How effective are Guest Posts, Expert Guides, Listicles and Press Releases? – A Case Study Analysis of the Green Living Blog

Links are the most important ranking element, and the Google Core Algorithm is still link-based. To make sure that you do link-building the right way so that you achieve the best results, we decided to compile a useful list of link-building strategies you should try!

From my viewpoint, appropriate link-building is not straightforward and there is no general recipe, there are numerous white hat SEO and link-building tactics you can use to boost your website’s ranks on search engines.

Here’s more about my take on guest posting as a  digital marketer at ClickDo:

1. Skyscraper Technique

Skyscraping is one of the most popular link-building strategies. It takes a lot of work, but if you do it the right way, you’ll get quality backlinks, traffic, and business leads. It’s a combination of high-quality content, in-depth research, competitor backlink analysis and email outreach.

The following are the main steps for the skyscraper technique:

  • Find relevant content with high-quality backlinks;
  • Find the website contact and discuss collaboration options;
  • Improve your content and outreach to potential customers or best let them find you through high-quality content that ranks.

2. Link Building with Content


Executing this challenging yet highly successful strategy can be another effective method to rank well on Google. Write content that will draw in readers, share it on social media, and drive referral traffic. Make sure your content is well-structured and free from grammatical errors. There are many web design techniques and tools available to help you make your content more engaging and eye-catching.

Using a blog for link building involves creating high-quality content that attracts links from other websites, thereby improving your search engine rankings. Here’s a step-by-step guide on using your blog for link building:

  • Develop high-quality, informative, and engaging blog posts that naturally attract links.
  • Identify topics relevant to your niche with the potential for link attraction through keyword research.
  • Ensure your blog posts are well-optimised for search engines by using relevant keywords in titles, headers, and content.
  • Actively share your blog posts on social media and other channels to increase visibility. You can use a tool to plan when your social media posts go out.
  • Contribute to other reputable blogs in your industry, including a link back to your own blog in the author bio or content.
  • Connect with influencers and bloggers in your niche to foster natural link-building opportunities.
  • Link to your own relevant blog posts within your content to enhance SEO and encourage exploration.
  • Identify broken links on other websites and suggest your content as a replacement.
  • Develop comprehensive guides or tools that provide unique value and attract organic links.
  • Engage in forums and groups, sharing your expertise and linking to your blog when relevant.
  • Use tools to track your website’s performance and new backlinks, adjusting strategies as needed.

Remember, building high-quality, natural backlinks takes time and effort. Focus on providing value to your audience, and over time, you’ll likely see an increase in the number of links pointing to your blog.

3. Create a Blog

Effective link-building using a variety of dynamic tactics is made possible by a blog or blog network. By consistently churning out valuable, niche-specific content, your blog becomes a go-to resource for others in the industry, naturally attracting backlinks. Leveraging internal linking not only enhances user experience but also signals to search engines the depth and interconnectedness of your content. There are opportunities for reciprocal linking when you guest write on reputable sites and work with influencers, which broadens the audience for your network.

Social media plays a crucial role, as sharing blog posts amplifies visibility and encourages others to link back to your content. Moreover, being featured on resource pages or roundups within your niche establishes your blog as a valuable reference, resulting in valuable backlinks. Proactive approaches, such as identifying broken links on other sites and offering your content as a replacement, contribute to a robust link-building strategy. In essence, a well-maintained blog or blog network becomes a strategic nexus for organic link growth, solidifying your online presence and authority.

4. Educational Content and Case Studies to Invite Collaborators

Google SERP is full of “how to” articles, and if yours ranks well, people will want to work with you.

You can always focus on a specific audience with your insights and opinions, or you can provide step-by-step instructions and video tutorials. Most people are looking for solutions to questions.

A case study can be a great source of backlinks! Case studies always give new information. Ensure you have good data, research, and try to test industry myths. Review products or services like an expert.

5. White Papers

White papers are widely used in B2B, but you don’t need to be a company to conduct in-depth industry analysis. You just need to share your perspective, data, and knowledge that others can use. White papers are an excellent way to network and build relationships.

6. Guest Posts

Backlinks can be obtained through guest posting. Conduct website research, develop excellent content, and try to post it on a reputable site. They normally have tight guest posting standards and getting your work accepted can take a long time.

It takes a little longer, but it works, probably even better than outreach in some cases. You can discover lists of websites that accept guest articles online, but if you want to identify ones that are relevant to you, utilise Google search. Begin with the focus keyword and add the phrase “write for us.” Think about the keywords you want to rank for and then decide which sites are suitable.

Ideally, you should check which keywords they rank for and whether this is relevant to your content. You can find more tips in this guest posting techniques guide.

7. Publish research-based content

One of the most effective types of content you can post on your website is research-based content. Research-based content includes ideally your own surveys, case studies and business data that you can’t find anywhere else. If you post this kind of original data on your website, then other websites will likely link back to your new content.

8. Make Your URLs SEO-Friendly

A good URL structure gives users an idea of what the destination page is about and what to expect, hence making it SEO-friendly.

Consider organising your content so that URLs are constructed logically. And in a manner that is intelligible to humans while incorporating the core keywords, thereby attracting traffic.

9. Use influencer marketing


If you’re looking for an alternative to traditional advertising channels that won’t cost you a lot of money, influencer marketing may be the way to go.

An influencer’s ability to create backlinks is well-known. When they share their experiences with you, write for your site, or mention and quote you in their official handle, they’ll often include social media links. This would lead to more traffic to your site, which directly improves your rankings and new backlinks will likely follow.

10. Start an Affiliate Marketing Program

You’ll get links and also receive money with the help of this method. Affiliate programs are some of the successful ways to make money, increase your visibility, and acquire quality backlinks. A lot of affiliates are searching for a new source of income. You’ll need to create an attractive commission structure, and you may need affiliate software to track all of your affiliate activity.

11. Content Syndication

Content syndication is a perfect way to gain more backlinks and enhance your traffic. The best platforms for this purpose are GrowthHackers, Medium, LinkedIn, Growthub, and Business2community. You can either submit an extract from your article or create a one-of-a-kind description. Check whether the platform has implemented a “rel=canonical tag” that links back to your original material.

12. Backlinks via paid Blog Posts


Paid blog posts are an excellent way to get backlinks while making sure that your content is published well on authoritative sites. You will typically pay a fee for this service. However, it doesn’t consume a lot of your time because providers often write or edit your content to fit their publication and get as many people as possible to read it.

13. Coupons and Discounts

The use of discounts and coupon codes is very prominent. It is also a great way to promote your products. In addition, discount coupons are great for advertising affiliate programs.

14. Catalogues and Business Listings


Although it can take longer to get a business listed in a business directory, when done correctly, listing your business can help people discover your brand in a variety of ways, including independent reviews. Most listings will let you add images and videos, as well as links to your website and social media accounts. For the best results, you’ll want to focus on business listings that have the highest authority and traffic, as well as those that cover your niche, which you can easily compare on a business directory list.

15. Internal Linking

Internal linking gives you control over the anchors you use and allows you to put links where you want them. If you have a website with a lot of content but no internal linking, you will need to update your site every couple of days. You will need to add 2-3 internal links for each article. You can also determine which pages are most popular so that you can place specific internal links there. However, when it comes to internal links, it is important to be careful and strategically place them. This will help you avoid keyword stuffing and other black hat SEO practices that can negatively impact your ranks.

16. Submit Creatives

Infographics, eBooks and leaflets are accepted on Slideshare, issuu, Pinterest, and Scribd. You will need some time because you will need to work with many different digital formats, descriptions and links. Infographics can be very powerful in terms of link generation. You can produce increasing links and website traffic by creating an infographic that offers important and useful information about your niche.

17. Submit Videos


It takes less time to upload a video than it does to create a video. YouTube isn’t the only platform you can use to upload videos. Vimeo is another great platform to upload videos on.

Here are some tips for uploading videos:

  • Create a unique thumbnail (you can use YouTube thumbnail download)
  • The title should be attractive and optimised.
  • You should include a link and a brief description.
  • You should also include an end screen and annotations.

18. Find broken Links and suggest Alternatives

Broken link building involves finding broken external links on other websites and offering an alternative link from your site, thereby increasing traffic on your website. For this, you can use search operators or a variety of SEO tools.

19. PR Articles

PR articles and press releases written by professionals and published on authoritative websites and blogs will give you high-quality links. You can either write them yourself and publish them, or you can get them written and published on your behalf, which is the more expensive option.

20. Recovering Links to Stolen Images

When it comes to pictures, some websites will use them without giving you credit. This usually applies to infographics, graphs, and high-quality images. This strategy is best for high-quality websites, or if your images give real ideas to others. Another way to get backlinks is to submit infographics. You can submit your images to free and paid infographic sites.


The above link-building tips and suggestions should give you some creative ideas to improve your backlink profile to rank better on search engines with your website. By integrating these top link-building methods into a holistic marketing strategy, you can foster sustainable growth and navigate the ever-changing algorithms of search engines with confidence.

As an editor and manager of various blogs, I regularly publish guest posts, sponsored posts, and press releases and provide backlinking advice and opportunities. Explore my portfolio website, where I share my experiences, insights and activities. Put SEO on your long-term to-do list and implement these useful tactics to get to the top and feel free to contact me to discuss link building strategies and backlinks with me!

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