Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

Irrespective of the distinct polarity surrounding the structural parameters involved in producing press releases and guest posts,

Who’s to say these outreach techniques will guarantee copywriters/bloggers, PR practitioners, small businesses, or large corporations effective and consistent online notoriety?

FACT: For content creators diving headfirst into a digitised sea saturated with infinite information sharing, simply publishing press releases and guest posts is not enough to penetrate today’s online arena and see your website and online presence thrive.

Want to see your site succeed?

You are in luck! Widely sought-after credibility, interconnected network expansion, and insurmountable website traffic are at the epicentre of any site’s SEO success.

Consequently, I will share communication and outreach strategies adopted by successful guest post and press release creators that you can incorporate into your content outreach methodology, ultimately awarding you the online stature your quality content truly deserves.

But before we go into that, let’s look at different content types first as the outreach campaign will vary.

How Different Content Types Meet Collective Outreach Objectives through Pitches?

While press releases and guest posts support differential functional frameworks, they exist to serve the same purpose: mounting visibility in the marketing and media arena.

Nevertheless, the contrasting factors between press releases and guest posts are critical when configuring your content outreach initiative to meet the best possible outcomes for your site.

Comparing Press Releases to Guest Posts

Although either communication outreach tactic is employed to build online brand awareness, harness exposure, and boost page views, successful copywriters, marketers, and businesses are effective because they can identify how press releases differ vastly from guest posts.

For example, guest articles are single processes for a single post in an ongoing two-way dialogue between writers and site owners.

In contrast, press releases are one-way broadcasts of information, where you can be open to returning conversation without an overall expectation for a response. In other words, if someone wants more information, they can reach out to you, but most people and most sites will not.

Due to the influx of outreach emails that editors and publishers receive daily, the all-encompassing distinction between outreach success and failure in your chosen strategy lies in your overall pitching potential.

Pitching Press Releases & Guest Posts

Since preparing the perfect pitch can make all the difference in measuring the effectiveness of your specific outreach agenda, distinguishing between pitches for guest posts and press releases is just as vital in the implementation of your chosen success-driven strategy.

Differences for Pitches to consider:

link-building-outreach-tips

Example press release pitch sent to me via the londonbusinessnews.com blog

1. Press release pitches communicate happenings in the present tense, which focuses primarily on the newsworthiness of the business or organization that submits it.
2. A guest post pitch will often focus on trending topics that are relevant to the website/platform they are trying to get published on to make a valuable contribution to the editorial of the publication.
3. Issued for ‘Immediate Release’, the publishing window period in press release pitches is time-sensitive in contrast to guest post pitches, which have wider coverage timeframes. It is vital to never push for a publication date sooner than the editors have suggested as that comes across as extremely rude.
4. In guest post pitches, guest bloggers often confirm their compliance with website editorial guidelines to increase the likelihood of getting their pieces published. In comparison, press release pitches are more flexible, offering authors a self-promotional platform that endorses their content on different levels.
5. In contrast to press release pitches, guest bloggers must remain cognisant of the fees websites may charge to feature their written material on such platforms, with the terms and conditions surrounding this fee varying per site. Many will outline these via their media packs or dedicated service pages such as here on these example sites that accept both press releases and guest posts:
trialed-strategies-for-link-outreach

Example guest post pitch sent to me via clickdo.co.uk

Although there’s proven divergence in pitches for guest posts vs press releases, it’s also just as noteworthy to establish where similar structural frameworks for both converge to meet the same outreach outcomes.

Both content communication constructs, for example, share three components in common, namely:

  1. Personalised Copy
  2. Proofreading
  3. A Clear and Concise CTA (call-to-action)

If you want to send a pitch my way you can go through the below pages, where I have listed different content publishing formats for guest contributions:

UK Education Blog Marketing Services

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London Business News Blog Digital PR Services

top-strategies-for-link-outreach

Green Living Blog Eco Media Services

how-to-use-outreach-for-link-building

UK News Blog Media Services

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How NOT to Pitch Your Guest Post or Press Release to Publishers

To help prevent publishers from binning your work, below are examples of pivotal pitching no-no’s to consider when adopting either outreach strategy.

1. Lead with Costs

link-building-outreach-tips

Source: https://www.jeffbullas.com/worst-guest-post-pitches/

When following the basic principles of proper email etiquette, understand that quality trumps currency, so initially shift your focus more towards the value and credibility of the quality content you’re offering, with money matters eventually explored later in correspondence if a publication is interested.

2. Pester Editors

best-link-building-strategy

Source: https://prowly.com/magazine/bad-pr-pitch-examples/

Follow-up emails remind recipients who might have missed your first outreach attempt of the collaborative prospects you still have on the table. Although journalists and site owners generally respond to follow-up emails, always avoid inundating them with a flurry of follow-ups.

Depending on the type of outreach strategy you are employing, there is a difference in the number of necessary emails to send before your returns start to diminish, potentially redirecting your emails to receivers’ spam folders.

If you haven’t received a response within a few days of submitting your pitch and you’re considering sending a short, polite follow-up message to an outreach recipient, use the infographic below as a benchmark that can help avoid landing you in the ‘heckler’ hot seat:

trialed-strategies-for-link-outreach

Image Credit: https://postaga.com/cold-email-statistics/

As illustrated in the statistics above, response rates to follow-up emails do not drop off significantly compared to the first email, giving them value. However, your general politeness, coupled with the frequency of your follow-ups, must be taken in high regard.

3. Be Rude

When approaching prospective publishing channels with your pitched proposal, the last thing you want to be is offputting – this is simply counterproductive to your outreach objectives.

Being rude isn’t worth the risk!

tested-expert-strategies-for-link-outreach

Given the high number of pitches that publishers receive daily, drawing their attention through expressions of sincerity and genuine fondness for the publication goes a long way.

With your online reputation and credibility always on the line, don’t foil your chances of potentially publicising your impactful stories by leaving a bad taste in the emails you send to influential editors.

With your pitch offer them something rather than making demands.

4. Veer Off-Topic

Always avoid including unnecessary exaggerated information or connections to names and topics in your news/press release pitch:

best-link-building-strategy

Image Credit: https://twitter.com/cmonstah/status/1419746733819498499

As demonstrated in the old-school trick above, editors can easily get misguided by any insignificant information you provide, having the potential to completely overshadow your hard work.

How Both Outreach Initiatives Influence Online Notoriety

You’re probably wondering,

Which outreach option is better?

The answer is simple: both.

While guest posts should be your primary link-building method outside your usual network of sites, press releases serve as helpful tools for building an online hype, which could potentially lead to securing additional media coverage such as interviews.

Furthermore, both are instrumental in sparking social media cohesion and garnering site traffic to a landing page where additional information is accessible to readers and publishers alike and SEO copywriting skills are key here.

Guest posts and press releases are essential drivers in helping you gain an online reputation that mirrors your expertise in a field/area of interest. So, when setting out to get your name and face out there, if building long-standing relationships with specific sites is at the core of your outreach objective, guest posts are the way to go.

Conversely, if you want a lot of eyes to see one specific piece of information (i.e., a new product launch or event announcement, etc.), a press release is ideal.

How to Implement Guest Posts in Your Link Outreach Strategy?

Often incorporated in link-building practices carried out by guest bloggers, backlinks form the virtual backbone of any site’s success, acting as an effective SEO tactic adopted to meet overall outreach objectives.

Using Backlinks as Your Building Blocks

Backlinks are vital because top search engine optimisation platforms like Google give websites with more backlinks from other authority websites a higher domain rating, consequently resulting in higher rankings in their search results for related search terms.

 

By turning to various link-building services to help boost your SEO, you can accumulate backlinks to your work, further broadening your target audience.

 

When it comes to searching for the best guest posting sites to submit your written material to, ensure you’re looking in all the right places by adopting the below SEO criteria in your independent research accordingly:

  1. Industry Relevance & Expertise
  2. High Domain Authority
  3. Large Audiences of Loyal Readers
  4. Guest Post Pitch & Backlinking Accepting Platforms

Alternative Link Outreach Strategies

Aside from adopting the expected yet effective link-building methods mentioned above, you can also build credible notoriety by having a go at more unique outreach tactics, which include:

  1. Pitching requests to have your links added to published posts.
  2. Fortifying relationships with site owners by sharing helpful updates on broken links.
  3. Targeting high-ranking bloggers in addition to premium publications.

5 Steps to Executing Your Press Release Outreach Work

As a proven method for influencing a brand’s public perception, developing a full-proof media outreach plan is essential when conducting rewarding press release outreach work.

Although teaming up with top press release publication services like the ClickDo digital publishing services can offer you customised content publishing and marketing solutions via top-quality digital news channels, simply following my five steps to creating a full-proof media outreach plan is guaranteed to get you well on your way to widespread online notoriety:

1. Understand Your Target Audience

Knowing the audience allows you to connect with prospective customers, investors, business partners, and other stakeholders. By researching and understanding your target audience, you can identify the appropriate media outlets to approach with your pitch.

2. Create a Media List

how-to-use-outreach-for-link-building

After identifying your ideal audience of interest, the next step in your press release outreach work involves building a list of media sources and journalists who create content that appeals to your audience by conducting web searches for keywords related to your niche.

For example, imagine you’re the proud owner of an independent cosmetics startup company that develops herbal organic skincare products. You might start your search by looking for published articles involving herbal cosmetics, organic skincare, small businesses, startups, cosmetology clinics, and eco-friendly skincare topics.

Identifying popular sites, blogs, and online platforms where media influencers publish similar content to yours can also help you develop a list of networks and journalists to contact.

3. Gather Contact Information

While some publications may include instructions that describe how to contact them with a proposal, others may not. Worry not, however, because you can contact journalists directly via social media or a listed email address showcased on their platform. Many journalists work freelance and include their contact details on their professional platforms or digital portfolios.

Networking is another effective method for gathering contacts. The growing influence of networking through establishing relationships with media influencers is crucial for developing a database of contacts to leverage for future outreach initiatives. Since media heavyweights often host events (i.e. conferences, professional meetups, conventions, etc.), attending those events and developing an extensive network of media professionals may help you promote your online material via diverse channels.

4. Define Your Media Outreach Goals

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By adopting the SMART method to set your outreach objectives in motion, you can work toward your goals and accurately measure your progress.

The SMART method involves setting goals that are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

An example of a SMART goal for a press release outreach campaign may include contacting 20 journalists and obtaining three or more responses within two weeks. This media outreach goal uses specific numbers, sets a realistic expectation that applies to the task, and establishes a timeframe to be met.

Based on the results of your outreach work, you can adjust goals that will help ensure future success for your site.

5. Execute & Monitor Your Plan

Once you’ve developed the perfect press release pitch that caters to top contactable publications, with a desired audience and goal in focus, the final step of your effective media outreach plan involves executing your outreach strategy to the highest degree.

As you contact journalists and publishers, consider creating a spreadsheet or another document to organise and monitor your plan. For example, you might be partial to creating a spreadsheet that lists your current, completed, and planned outreach campaigns.

Other items to incorporate in your spreadsheet might also include:

  • Pitch Recipients
  • Pitch Statuses (i.e., accepted, ongoing, developing, etc.)
  • Expected Completion Date
  • Relevant Notes/Comments/Links

Conclusion

Despite the glaring differences between guest posts and press releases, the two outreach strategies share the common interest of limitless online notoriety for the betterment of your site’s or blog’s success.

Although both link outreach initiatives bear striking similarities in their pitch proposal frameworks, content creators and marketers must understand that they differ vastly, each with individualised defining factors separating them as outlined here.

Hopefully the above tips will help you with the best possible guest post or press release outreach campaign for your brand and online presence. If you’d like to ask some more specific questions about your unique outreach campaign, feel free to contact me and I’ll get back to you ASAP.

6 Best Ways to get a Press Release Published for Digital PR

6 Best Ways to get a Press Release Published for Digital PR

Driving traffic and measuring conversion have become monumental metrics in modern-day PR and SEO.

With the digital information sharing revolution rife in today’s online arena, exponentially high numbers of active freelance copywriters, businesses, and large corporations are reliant on the myriad of opportunities that the world wide web brings.

Most online users, however, face visibility challenges based on the premise of being tiny droplets in a virtual ocean of network interconnectivity.

Having the potential to influence your digital PR agenda, this begs the question,

As a writer, how can I produce structurally sound, informative, and streamlined press releases that stand out from the crowded copywriting community and cater to my intended audience?

For all copywriters on the rise, PR practitioners, marketers, or small business owners, pay close attention because I’m about to take you on a journey to exploring what confounding factors make for crafting compelling press release content for your digital PR campaigns to flourish with a higher ROI.

What is a Press Release for?

Also referred to as a news release, a press release is a written or recorded statement issued by a communications entity for use by media outlets to garner news coverage.

However, in the digital age, press release publications can contain various media formats such as videos and hyperlinks to additional resources for example. They should therefore be utilized as effectively as possible.

The general structure of a press release includes:

  • A heading with action verbs.
  • Addressing the question of “who,” “what,” “why,” and “where” in the first paragraph.
  • Contextually factual and informative subject matter articulated with understandable language.
  • Relevant quotes.
  • A clear call-to-action (CTA)

Modern digital press releases can also include:

  • Additional information through added hyperlinks to web channels and online resources
  • Images and graphics to elaborate on the information shared visually
  • Videos to provide a deeper and more interactive insight into the matter covered

In catering to a targeted online audience, particular angles aim to meet their respective press release type, some of which involve:

  • New Product Launches
  • Mergers and Acquisitions
  • Product Updates
  • Events
  • Grand Openings
  • New Partnerships
  • Rebranding
  • Executive Promotions/Hiring
  • Awards
  • Investments/Funding

By providing publications with succinctly sufficient newsworthy material delivered in a distinct style, strong press releases pack a punch for media outlets keen to publish intriguing business stories.

How Press Releases are Used in Digital PR

Tactful in spreading the word on the world wide web, press releases are considered valuable pieces of marketing material in the digital PR landscape. Viewed by the masses ideally making up the online community, press releases live in public domains, opening doors for potential stakeholders and customers to view them.

Digital PR Defined

Short for digital public relations, digital PR is a viable online marketing approach copywriters and businesses use to get press coverage and grow their online presence, enabling them to earn honest reviews and respond with comments to requests from journalists.

The Benefits of Digital PR

Effective digital PR practices and their advantageous potential in the marketing arena always undertake to meet nine core factors, namely:

  1. Fast and effective information-sharing
  2. Improving SEO and increasing site traffic
  3. Generating leads
  4. Building online authority
  5. Increasing brand awareness
  6. Improving brand reputation
  7. Generating meaningful engagement
  8. Increasing trust
  9. Sale and revenue boosts

Using Digital PR Services Effectively for Your Press Releases

best-ways-to-get-a-press-releaseFormed on the foundation of building strong long-term relationships, digital marketing and PR agencies and other online communication entities network with journalists, bloggers, and influencers from countless fields/sectors of interest to share their press releases, resulting in high-quality backlinks, social media mentions, and improved SEO.

Digital PR is valuable because it introduces PR practitioners, marketers, business owners, and copywriters to a vast array of new target audiences through search engine results pages and editorial article placements on popular sites.

Effective in boosting website traffic, digital PR and media services offer tried and tested ways for digital press releases to get picked up by media outlets and become the source of new inbound links to an individual website. These links help improve search engine optimization of the site, making it easier to source online.

Sharing top tips and excellent examples in the video below, Exposure Ninja vlogger Tim expands on the value of digital PR and the various forms it comes in:

6 Ways to Publish a Press Release for Digital PR

Effective press releases lay the foundation for all successful PR campaigns, which could include a digital eco news or education marketing news angle and this symbiotic strategy puts a ’cause and effect’ tactic in place to gain publicity. By turning to press release services to boost your SEO, you can expect a substantial rise in your press coverage via prominent publications and big-time broadcast media outlets.

When setting out to learn the steps to producing the perfect press release and everything a press release is not, understanding where they completely miss the mark is equally crucial for conquering this marketable copywriting craft.

Want to get your press releases noticed online without fault?

Here are my top six tips for meticulously manifesting a perfectly packaged press release of irrefutable worth in the age of digital PR based on the press releases I approve and publish daily as a blog editor:

1. Perfect Your Pitch with a Newsworthy Story

press-release-published-for-digital-PRAccording to Sally Stewart, author of Media Training 101: A Guide to Meeting the Press:

“A press release is successful if it makes the phone ring or the email ding. Press releases should be a catalyst for further action, not the final result.”

​​A relevant news story or official announcement is the starting point of all press releases. To get essential messaging spread through a media outlet, the reporter, or editor, must feel your story is newsworthy to form the basis of an idea to cover. Consequently, the broader topic must align with the editorial ethos of the publication and the interests of the audience it serves.

Journalists are often frustrated by the high influx of news releases that aren’t relevant to their work. After recognizing this problematic pattern, they won’t hesitate to send future press releases straight to ‘trash’ without reading a word. Avoid tarnishing your online reputation by putting out too many press releases of minimal value and focus more on producing valuable news that gives something back to the reader for premium publications to cover.

Researching is also critical when pitching newsworthy press releases as especially data that offers certain revelations, ideally presented also with graphics or additional reading, is often the key to getting your foot in the door of the bigger publications.

Reporters often appreciate the time writers devote to familiarising themselves with their content scope. By meeting the core interests of the publications you reach out to, they’ll hopefully reward your due diligence with press coverage you can add to your growing online portfolio.

2. Compel & Inspire Your Audience

Honestly speaking,

Stale stories get stale attention – if any.

Considering the staggeringly high number of press releases journalists and editors receive daily, inspiration is the key to unlocking their interest in your material. So, presenting your newsworthy story in a visually compelling way, written with an article-like feel and airiness of authenticity, may convince an editor of a story’s merit.

Headlines can either capture or lose a reader’s attention, so coming up with a catchy headline and captivating email subject line is essential for producing effective press releases. When benchmarking your divided commitments to the overall task, remember to allocate a significant amount of time and consideration to make the headline as compelling and clickable as possible.

3. Personalise Your Quotes

press-release-distribution-tipsA quote gives the impression an article is the result of an interview, presenting a press release with engrossing curiosity and spontaneity to a message.

By adding short quotes to your press release, you make it easy for reporters and editors to quickly and creatively convert your message into a piece of earned media, bringing your written material to life. In this way, efficiency is key as an underlying motivator for reporters with time-sensitive deadlines.

When presented from a personal perspective, quotes can provide nuances in a story that perfectly articulates its core message, having a more powerful impact on readers.

Getting directly to the point, always ensure that your quotes are informative yet brief. Use them to reinforce the compelling message you want the reader to remember and avoid including absurd and overtly sensationalized wording.

Lastly, in your quotes, point out why the subject matter (i.e., new product, announcement, event, etc.) is important enough to warrant press release coverage for the targeted audience.

4. Support Your Content with Added Media

how-to-write-a-press-releaseAlthough there are countless ways of telling the same story, a picture speaks a thousand words. Images, video, audio, infographics, and other types of supportive and downloadable content to your press release provide easy access to digital elements that work to enhance your piece’s overall attractiveness.

Added media will also help publications better understand your general messaging and factual framework, providing a structurally informative background for a media outlet’s audience.

Being accommodating to media outlets by providing them with video clips, exclusive or unique photos, and recorded interviews saves them time. Subsequently, they have more creative freedom to repurpose and package your content in more creative and engaging ways – almost as if they were there to cover the stories themselves.

For SEO purposes added media to increase engagement with the content, which reduces the bounce rate.

5. Know Your Audience

Equally as important as knowing what you are pitching, knowing who you are pitching to is a vital element to producing a successful press release. It is also critical to understand that a newsworthy story for one outlet might not have the same value as another.

In essence, influencing the perceptions of the outlet you pitch to relies heavily on your knowledge of the publication’s target audience. As such, I urge you not to apply the “spray and pray” method – this technique just won’t cut it!

6. Connect Your Social Media with Your Outreach Agenda

press-release​​Turning to alternative online avenues like social media to connect with your audience on a more personable level can tip the scales in favor of the in-person goals you set out to achieve in your networking initiatives.

In contrast to traditional media outlets, social media establishes a more direct line of communication to the delight of specific target audiences. With many journalists turning to their Twitter feeds to consume and distribute the latest scoop, copywriters, businesses, and PR professionals must now adapt to the shifting tide of news towards social media by reaching out to publications via platforms like Facebook, LinkedIn, and Instagram to get their stories covered.

By maintaining relationships with journalists and influencers through regular communication and coverage via social media, ideas get exchanged, increasing the potential to discuss industry topics and other topics in alignment with your interests.

Social media helps you connect with different publication entities, allowing you to build bonds that may later be beneficial when the perfect opportunity arises for you to tell a story or share information in a way that meets their needs. This approach formulates and fortifies trust and respect, making pitches easier to deliver.

Conclusion

Competition is stiff in the digital arena, as the number of writers and PR practitioners virtually outnumber those of journalists. Although there is massive merit in the methodically marketable digitized ways of producing and distributing structurally sound press releases for media outlet publishing, the distinguishing factor between flourishing or flopping relies on the relationships built based on trust and mutual benefit.

With the limitless creative possibilities of originality forming a solid foundation at the frontier of all things newsworthy, there’s no cut-and-dried formula for what a press release should include.

Using my insights as the editor of digital PR platforms such as londonbusinessnews.com or greenlivingblog.org.uk, I can help you carve out a focus for your press release and determine how content composition, digital PR resources, and social media can help you showcase your noteworthy news in the best way possible.

You can get in touch with me if you have any further questions regarding digital PR as I am more than happy to help.

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

Want to know the one word that makes humans powerful? It’s – networking.

Guest blogging is as close as it comes to networking online for copywriters and digital marketers and at ClickDo Ltd. we use it constantly to grow our blogs and websites and rank them higher on search engines.

However, it’s not easy to get your guest content published on reputed platforms and often people write poor copy, stick a backlink in and think that’s off-page SEO done and dusted to boost their domain authority and search engine ranks.

But it’s not just about the link building here, it’s also about being strategic with your guest content and applying proven SEO copywriting techniques effectively.

What is the Power of Guest Blogging?

If you manage to land a guest post on a high-profile website or even established magazine or newspaper, it can truly give your author profile and website a massive boost on search engines. See some examples of guest posts I have curated that increased our ranks here:

Edu Gorilla Magazine: Top 7 Ways to be in control of your kids online safety

Careers Help Magazine: Why Choose a Career Path with Digital Skills?

Entrepreneur.com Magazine: 5 Strategies to Build an Online Portfolio for Business Performance Success

Many of these guest posts along with infographic submissions have enabled me to rank this blog, manuelawillbold.com as well as other websites and blogs, like the UK Education Blog, in top positions on search engines like Google (snapshot was taken 04/10/20):There are two types of guest bloggers

But guest posts and press releases or success stories have other benefits too apart from influencing a website’s SEO.

They can also drive direct traffic to your website you have interlinked or mentioned in your post, which enables you to reach a wider readership you may not get exposed to otherwise. See how on the day that the Digital Entrepreneurship Story I wrote and submitted to Home Business Magazine, which has over 100k monthly traffic worldwide, drove double the amount of visitors and tripled my pageviews I normally get to my blog (screenshot from my SeekaHost App Hosting Control Panel):

seekahost-app-tracking-site-overview-MW-blog-traffic-february-to-april

You can clearly see the impact in this example.

Another aspect I want to mention is that through guest blogging you increase the chances of other bloggers or writers referencing you as well as they may come across your information more frequently or from sources they refer to more often. My article about Geography Apps was mentioned in a list post on this website for example, without me asking for it:https://bestappsfinder.com/best-geography-app.

So, if you create high-value content that is SEO optimised and share it across the web, you will certainly see the rewards as people find it on search engines and reference it.

How to go about successful Guest Blogging & SEO Copywriting?

How do I get my guest posts published? Read on and you’ll find out.

There are two types of guest bloggers:

  1. those who aimlessly use the same pitch for every blog offering guest posts, and
  2. those who send out a personalized pitch depending on the blog.

Don’t be the former.

Doing your research first is key. As you can see in my examples above, I check out relevant guest posting sites first via SEO analytics tools to find out their domain authority (DA), domain rating (DR) and their monthly traffic worldwide or country-specifically, depending on what my goal is for the guest post.

To see an impact, I would recommend going for sites with a DA of at least 20+, ideally between 30-60, where you may get free publications. For sites with higher DA’s you will likely have to pay a publication fee, but it can be a worthy investment, if you get the content, the link placements and the media materials right.

Once you get the approval for your email guest post pitch (tip: make it short and sweet and relevant for the guest posting site’s audience), you should follow their editorial guidelines and craft your article carefully. Check out this ClickDo guide on all the secrets for a successful outreach campaign:

How to Create A Perfect Pitch & Test Your Guest Post or Press Release Outreach Campaigns?

Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these SEO copywriting techniques compiled to put you in the running with the rest of the successful bloggers.

If you consider these, you should be able to get your guest posts published with the ultimate SEO advantages.

1. Understand the Blog’s Unique Voice

Understand the blog's unique voiceYou would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you.

Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point.

Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog.

Give them what they resonate with and try to find the person in charge and email them directly with a concise pitch that is relevant for them.

2. Submission Guidelines are your Cheat Sheet

Submission guidelines are your cheat sheetIf you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference.

Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog.

Ensure your writing reflects every guideline listed by the blog and when placing your backlinks, be considerate and strategic according to your blogging link building strategy. Most publications ask to avoid so called “link stuffing” and will only allow maybe 2-3 links, which should be relevant for what you cover. You should also research your anchor text (the text you use to add your hyperlink), which should contain relevant keywords you want to rank the page or article you interlink with for. Otherwise you are wasting this opportunity especially with regards to SEO.

See one example here from the Career Path article mentioned earlier:

link-building-with-guest-blogging-examples

The link circled in green is a reference link so readers can check the study mentioned, the highlighted link in yellow is a relevant ClickDo article with a similar title and the link circled in red is a backlink to this page on the UK Education Blog that I want to rank higher on search engines: https://education.clickdo.co.uk/work-online-in-education/. The backlinks you add need to provide value and should provide additional information.

3. Write for the Blog’s Readership

Write for the blog's readershipThis is one of the most important points, so pay close attention.

The blog you hope to guest post for will have a specific audience and catering to them must be your priority. Most guest post guidelines insist you must write for your readers first but if your writing fails to intrigue the main readership then your effort will circle down the drain.

It is wise to remember that a guest post is first read by the blog’s viewers, so mould your writing to appeal not just to your readers but the blog’s as well. Bear in mind that they do not know you nor your expertise and showcase this in your guest article in a way that will be of interest to them.

If you get them hooked, they are more likely to check out your website and follow you on social media for example.

4. A List Blog gets the most Attention

Readers are only after quick information that they can skim through without delving too much into the details. This is why list posts are a real money maker in the blogging industry. If you need a better idea of how list posts work, give Listverse a read.

Your secret to SEO copywriting success is in the form of short sentences with valid information in bullet points, using relevant keywords repeatedly, but in different ways. This is what makes most readers stick around until the end of the blog. If you’ve paid attention to the first three techniques, then curating a list post will not only be easy but also help you stand out from the rest.

At ClickDo we also use list posts successfully on the blogs I manage or as guest post submissions as you can see here:

Top 20 Co-Living Places in London for great Networking

Top 35 Canary Wharf Restaurants: Best Places to Eat & Drink After Work

27 Best Eco-friendly Products And Gifts In The UK In 2022

Such posts are more likely to achieve higher ranks on search engines as they cover many keywords in a very structured manner. They will also attract more enquiries to have a mention added in them from businesses or agencies. Because if the post is like a review and ranks well in SERPs that will benefit them, they may offer you a guest post or mention on their site in return.

5. Quality and Quantity go hand in hand

Quality and Quantity go hand in handYou may have noticed websites stressing on the need for quantity when it comes to guest posting but the quality is what will ensure their shelf life.

Guest posting is known to be the best way of gaining viewers and your motto should be quality with quantity. To begin with quality, you must strike a balance between what you want to talk about and what your viewers want to learn.

Once you manage to produce purely relevant content that gets a wide viewership you can move on to quantity. On average you should be able to put out a minimum of 2 to 3 posts every week with a word count of at least 800+. Writing strong pieces of content on a regular basis will help you stay on top of your game.

The more you write, the more you will be read but only if your content maintains a high standard.

6. Use an Article Closing Strategy

Use an Article Closing StrategyThe main agenda towards guest posting is to gain referral traffic and many rely on their bios for that which is a huge mistake. A marketing strategist Gregory Ciotti recognized ‘byline blindness’ as a common issue among readers of popular blogs.

The Internet is filled with guest posts which have led to readers overlooking who has written the blog. Even you must have read a dozen blogs without even noticing the name of the author.

The main danger here is that you might not get any traffic your way, making the guest post worthless. Ciotti formulated a 3-step article closing strategy to overcome this problem.

He advises three elements that you should include in your guest post namely:

  • closing subheadings

  • questioning the readers, and

  • using a call to action.

Your first step is closing subheadings, which means you need to make your conclusion obvious. This can be done by using phrases like ‘Now it’s your turn’ or ‘The ball is in your court’. The next thing is to interact with your readers and ask them questions related to your post. Your final step is to place a CTA (call of action) to ensure your readers make their way to your site.

All you have to do is keep at it, the more content you send out, the more views will come your way. If you’re a blogger in the education niche, then you can reach out to some selected education blogs accepting guest posts you can find here:

Top 15 Education and Student Blogs accepting your Guest Post

If you’re a student blogger or finance/frugal lifestyle blogger, check these blogs out for possible guest blogging gigs:

15 Top Student Finance Blogs in the UK

I want to help bloggers with their guest blogging and am in the process of building blogger communities where guest posts with valuable blogging tips or success stories can be shared:

The Bloggers Exchange Blog

Blogger Tipps und Tricks Blog

You can talk to me about guest blogging and online directory websites for setting up additional blogger profiles with links – I am more than happy to help any blogger out there and offer guest posting opportunities and advice.

A Very Happy Christmas & End of Year Celebrations Message from Manuela & Reflections on 2021

A Very Happy Christmas & End of Year Celebrations Message from Manuela & Reflections on 2021

Looking back at the year 2021, my first year working remotely as an Online Marketing & PR Strategist for ClickDo Ltd. and SeekaHost Ltd. full-time, I had some wonderful moments, enjoying freedom and the digital nomad lifestyle despite restrictions due to the Covid-19 pandemic.

Here are some impressions of my 2021 as a digital nomad & my takeaways:

How it all started:

My daily life now:

working, learning and exercising from home:

 

View this post on Instagram

 

A post shared by Manuela Willbold (@manuw_blogger)

I recognise the importance of eLearning and remote learning and cover such topics regularly:

Online Courses & E-Learning

I also exercise daily while I work in London or UK hotels:

 

View this post on Instagram

 

A post shared by Manuela Willbold (@manuw_blogger)

But I do treat myself while blogging and writing:

 

View this post on Instagram

 

A post shared by Manuela Willbold (@manuw_blogger)

And it is rewarding and motivating when the work you do receives recognition:

Press Release: ClickDo wins SME News London Award 2021 for Most Innovative SEO Consultancy 2021

I have been more invested in offering UK Businesses guest posting opportunities on the Blogs I write for:

Top 10 Blogs UK Businesses should be featured for PR & Marketing

And attend more business events like the Business Show 2021 at London ExCel where I spotted interesting home office options:

I also attended the UK Black Business Week in London to cover very interesting insights into business financing:

UK Black Business Week in Westminster – Tackling Inequality and Systemic Racism by Uniting

As a digital nomad I visit and write about Co-Living Spaces:

How Sustainable Living and Co-Living come together in perfect Harmony at Domi Co-Living London?

Wherever I work from I look for opportunities to swim, exercise and use a sauna and steam room:

Summer is my favourite time of year:

whenever I get a break from the laptop, I enjoy the sun, sea and the best beaches in the UK:

Working on a computer all day long:

I realised how important movement breaks are at the home office and have added a standing desk, an exercise bike and yoga equipment to my home office:

Especially during the lockdowns I understood the impact of being restricted with moving freely and this is reflected in this short video by photographer and videographer Petra Eujane:

Final verdict of 2021:

It’s been a year full of flexible yet hard work that challenges but equally fulfils me and I look forward to more remote working perhaps outside the UK in 2022 as a digital nomad.

If you want to give it a go:

Then check out my digital nomad guide and let me know how you get on by contacting me or reaching out on social media:

How to Become a Digital Nomad in 2021? – (The Ultimate Go To Guide)

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