Wie mit einer Webseite und einer günstigen DE Domainregistrierung online Geld verdienen?

Wie mit einer Webseite und einer günstigen DE Domainregistrierung online Geld verdienen?

OK, du hast dich sicherlich schon gefragt, wie du in Deutschland online Geld verdienen kannst.

Ich habe einige Möglichkeiten bereits behandelt und möchte in diesem Beitrag darauf aufmerksam machen, dass eine Webseite mit einer .de Domain eine gute Einnahmequelle darstellen kann.

Wenn du also am Überlegen bist, ob eine .de Domain für deine Webseite die richtige Wahl ist, um einen Webauftritt oder ein Onlineshop zu erstellen, dann lese weiter!

Höre dir erstmal die offensichtlichsten Vorteile einer .de Domain an.

Vorteile einer DE Domain Webseite

Ein deutschsprachiges Publikum wird einer Webseite mit einer .de Domain sofort vertrauen, da sie i. d. R. eine Organisation oder Firma repräsentiert, die auf dem deutschen Markt etabliert ist.

Die DE Domain eignet sich daher sehr gut für Websites oder Blogs, die das deutsche Publikum mit Informationen, Dienstleistungen oder Produkten und mehr ansprechen.

Eine Webseite mit einer .de Domain ist sicherlich auch attraktiv für alle, die ihre Geschäftstätigkeit auf den deutschsprachigen Markt ausdehnen wollen, zu dem auch Österreich und die Schweiz gehören.

Aber es gibt noch viel beeindruckendere Gründe und Motivationen mit einer DE Domain durchzustarten – lese weiter!

Wie erfolgreich sind die meistbesuchten Webseiten mit einer .de Domainregistrierung?

Welche Webseiten besuchst du mehrmals im Monat oder in der Woche?

Ich wette, es ist mindestens eine der hier aufgelisteten Webseiten darunter!

Basierend auf den aktuellsten Daten von SEMrush und Similarweb besuchen die meisten deutschsprachigen Internetnutzer die folgenden Webseiten am häufigsten:

  • amazon.de: Die größte Online-Handelsplattform der USA erfreut sich auch in Deutschland mit über 246 Millionen Besuchern im Monat größter Beliebtheit.
  • ebay.de: Ein weiterer beliebter US-Marktplatz für den Kauf und Verkauf von gebrauchten und neuen Waren mit über 123 Millionen Besuchern im Monat.
  • bild.de: Die meistgelesene Boulevardzeitung in Deutschland, die über 166 Millionen Besucher im Monat anzieht.
  • t-online.de: Nach wie vor der führende Internetanbieter mit einem Nachrichtenportal, das über 90 Millionen Besucher im Monat verbucht.
  • ebay-kleinanzeigen.de: Diese kostenlose Plattform für lokale Kleinanzeigen erhält Klicks von über 86 Millionen Besuchern im Monat.
  • spiegel.de: Das renommierte Nachrichtenmagazin, das über 66 Millionen Besucher im Monat erzielt.
  • web.de: Dieser beliebte E-Mail-Dienst-Anbieter mit Nachrichtenportal erreicht über 61 Millionen Besucher im Monat.
  • focus.de: Ein weiteres etabliertes Nachrichtenmagazin mit über 58 Millionen Lesern im Monat.
  • chip.de: Ein populäres Portal für Technik-News, Tests und Downloads mit über 54 Millionen Besuchern im Monat.
  • otto.de: Der große Online-Versandhändler für Mode, Möbel und mehr mit über 51 Millionen Besuchern im Monat.

Eine Webseite mit einer .de Domain kann also Millionen von Besuchern monatlich erzielen mit effektivem Marketing, Branding und natürlich einem einzigartigen Angebot, das jeder deutsche Internetnutzer immer wieder gerne in Anspruch nimmt.

Wenn du etwas Einzigartiges bieten und präsentieren willst, das Deutschland-Enthusiasten oder deutschsprachige Internetnutzer weltweit suchen, dann solltest du die .de Domain erwägen.

Deutschland bietet als viertgrößte Volkswirtschaft mit über 80 Millionen Einwohnern, von denen über 90% Internetnutzer sind, einen sehr attraktiven Markt.

Nicht überzeugt? Dann schau mal wieviel einige der beliebtesten Webseiten in Deutschland mit einer .de Domain so geschätzt einnehmen.

Wieviel Geld generieren die meistbesuchten DE Webseiten online?

Vorab ist es wichtig zu verstehen, dass die Einnahmen der aufgeführten Webseiten von verschiedenen Faktoren abhängen, wie z.B. dem Geschäftsmodell, der Anzahl und Art der Werbeanzeigen, den Affiliate-Links, den Abonnements und den Verkäufen. Du kannst mehr über Monetarisierungsmethoden für WordPress Webseiten lernen, um die Materie vorab besser zu verstehen.

Laut dem Rechner-Tool Worth Of Web, das die Seitenaufrufe und die Umsätze berücksichtigt bei den folgenden aufgeführten Schätzungen, verdienen die meistbesuchten Webseiten mit der .de-Domain im Jahr 2023 ungefähr folgende Beträge pro Tag:

  • amazon.de: 1.281.000 Euro
  • ebay.de: 278.000 Euro
  • ebay-kleinanzeigen.de: 140.000 Euro
  • web.de: 97.000 Euro
  • spiegel.de: 85.000 Euro

Hier ist zu beachten, dass diese Werte nur grobe Annäherungen sind, da die tatsächlichen Einnahmen je nach Monat, Saison und Marktbedingungen stark schwanken können. Sie sollen eher eine Idee vermitteln, was das Potenzial einer Webseite im deutschen Markt angeht.

Im Vergleich mit der weltweit beliebtesten Webseitendomain, der .com Domain, stehen Webseiten mit einer .de Domain gut da.

Die größten und erfolgreichsten Webseiten wie google.com mit grob geschätzten jährlichen Umsätzen von etwa $147 – $181 Milliarden sind natürlich an der Spitze, aber im Vergleich mit amzon.de zum Beispiel, dessen geschätzter Jahresumsatz rund $169 Millionen beträgt, stellt der deutsche Markt sicherlich eine wichtige Einnahmequelle dar für alle globalen sowie lokalen Unternehmen.

Hochgerechnet hat web.de rund €35 Millionen im Jahr eingenommen, was sich für ein Unternehmen, das nur den deutschen Markt bedient, wirklich sehen lassen kann.

Auch hier gilt es zu berücksichtigen, dass diese Webseiten Geld durch verschiedene Quellen wie Werbung, Abonnements, Provisionen, Spenden und Verkäufe von Produkten oder Dienstleistungen generieren.

Jeder, der entsprechend eine Webseite mit einer DE Domain erstellen möchte, sollte diese Faktoren berücksichtigen, um mit diesem Webauftritt erfolgreich zu sein und ein Einkommen zu erzielen.

Ich empfehle daher, mit einer günstigen DE Domain durchzustarten, sowie mit preiswertem Webhosting, um hohe Kosten zu vermeiden, während die Webseite kein oder kaum ein Einkommen generiert, denn das braucht Zeit, Einsatz und vor allem Besucher, die Geld ausgeben.

Wie kann man eine DE Domain günstig registrieren und online Geld damit verdienen?

Der Webhost SeekaHost verkauft DE Domains zu einem niedrigeren Einstiegspreis an Neukunden, ohne später die Gebühren zu erhöhen oder zusätzliche Gebühren hinzuzufügen wie andere Hosts.

Mit SeekaHost.app kannst du einen günstigen .de Domainnamen für €4,99/Jahr kaufen und die Domain flexibel verlängern für nur €8.

Wie es genau geht, erfährst du in der SeekaHost DE Domainregistrierungsanleitung.

Um die günstige DE Domain im Internet zugänglich zu machen, wird Webhosting benötigt. Ich habe hierüber bereits einen WordPress Hosting Vergleich veröffentlicht, der dir bei deiner Auswahl helfen sollte. Denn im SeekaPanel kannst du die neue .de Domain schnell und unkompliziert hosten in nur 5 Minuten wie ich hier erkläre:

 

Wenn das erledigt ist, geht es los mit der Erstellung, Positionierung und Vermarktung deiner Webseite. Denn du kannst nur online Geld verdienen mit einer Webseite, die von deinem Zielpublikum genutzt wird.

Wenn du Hilfe damit benötigst, kannst du unsere kostenlosen online Kurse nutzen wie den Blog Profits Blueprint Kurs, der auf die Monetarisierung eingeht. Wenn du deine .de Domain mit SeekaHost gekauft hast, kannst du alle Kurse bequem über das SeekaPanel ansehen.

Ich teile ebenso meine Tipps zum Bloggen und online Geld verdienen, um Anfänger zu inspirieren oder erfahrenere Blogger zu unterstützen, wenn sie online mehr Einkommen erzielen möchten. Denn es ist definitiv nicht einfach, aber wenn man es schafft, seine Webseite effektiv zu nutzen durch clevere Methoden wie Affiliate Marketing, maßgeschneiderte Werbung und gesponserte Inhalte oder um Produkte und Dienstleistungen zu verkaufen, kann man gute Erträge erzielen.

Fazit

Die oben genannten DE Domain Webseiten zeigen, dass im deutschen Markt hohe Einnahmen erzielt werden können. Dass diese Webseiten nun großen Unternehmen gehören, sollte dich nicht davon abhalten, an deinen eigenen Erfolg zu glauben, denn jeder muss irgendwo anfangen. Es wird geschätzt, dass rund 16 Millionen .de-Domains registriert sind, was zeigt, dass der deutsche online Markt beliebt jedoch auch umkämpft ist. Um hier Geld online verdienen zu können mit einer DE Webseite, solltest du über SEO Bescheid wissen, denn nur die Webseiten, die auf Suchmaschinen ganz oben gefunden werden, machen Umsatz

SEO Toolbox For Content Writers – Top SEO Tools & Features

SEO Toolbox For Content Writers – Top SEO Tools & Features

Having a set of efficient SEO tools at hand as a blogger and copywriter can help you get better results and higher rankings, not only for your website but also for those of your clients.

In my course “How to create SEO-friendly content” I cover and share some of the SEO tools I use, including how I use them in order to strategically add relevant keywords that I have researched. You can also watch how Fernando and I find the best keywords to embed in an article so it ranks quickly and effectively:

 

In this article, I want to help you identify an SEO tool that will work for you. Try a search for an online tool that can help you perform search engine optimization. You’ll find too many to count, literally. Don’t let the overload of choices weigh you down.

I’ve done the hard yards and can save you hundreds of hours of search, trial, and frustration.

The first step I took was to make a list of the functions that I need my SEO tools to perform. After that, I went on to choose the tools for my SEO toolbox as I already had a clear idea of what kinds of SEO tools and features I wanted.

Checking Your SEO Needs

Be it a professional website, a blog, or an e-commerce site, there are some basic functions that the tools in your SEO toolbox must be able to perform. These include:

  • Analyze the performance and functionality status of your website.
  • Ensure that content is optimized for better web visibility
  • Compare the site performance with competing sites.
  • Track visibility on social media and platforms to monitor the web traffic.
  • Check backlinks and plan link building.

My SEO Toolbox – What’s in it?

You don’t need complex and time-consuming software. Simple and small tools can easily perform SEO as well as their complex and often expensive counterparts.

Have a look at what I’ve included in my SEO toolbox. The listed SEO tools allow me to perform required optimization whenever I need to, without burning a hole in my pocket.

Because if you’re just starting out as content or copywriter for the web, you won’t be in a position to pay for expensive tools yet. But you still want to create content that is popular on search engines like Google.

So the below SEO tools may not be completely free, but some offer certain features for free or they are at the lower end of the scale and many offer free trials to test them as well.

SEO Site Checkup

You can choose from more than a dozen free tests on SEO Site Checkup to check your site’s current performance metrics. Use this to analyze your shortcomings.

A few of the free tests include:

  • Google Search Results Preview Test – To see how your page appears in Google Searches.
  • Most Common Keywords Test – To see keywords and topics that crawlers associate with your page.
  • Competitor Domain Test – To check what sites are your competitors and research terms they’re ranking for.
  • Social Media Test – To check whether your site connects to social media platforms.

After analyzing your site’s problem areas with these tests, think about how you can improve them. Make a strategic plan for certain pages or posts to achieve higher ranks.

Google Trends

Google Trends is a very handy tool that enables you to create better and more relevant content. By analyzing the popularity of a topic over the months, it provides crucial insight on whether your chosen topic is a relevant one or if it’s no longer interesting to your target audience.

Use this tool to avoid wasting your time covering topics that your potential readers don’t care about. Analyze seasonal fluctuations in topic popularities to make sure you provide the right content at the right time of the year, especially if your website/blog focuses on trends.

WooRank

This tool provides a comprehensive website analysis and SEO audit, as well as suggestions for improvement. You can use it to check your site’s performance, usability, mobile-friendliness, social media presence, and more. WooRank also offers a Chrome extension that lets you analyze any webpage with one click.

CanIRank

If you want an answer to the question: “Can I rank for this keyword?” then this tool helps you by analyzing your site’s strengths and weaknesses, as well as the competition level and opportunities for each keyword. You can also get actionable recommendations on how to improve your ranking potential and target the right keywords for your niche with CanIRank.

Screaming Frog

As a desktop-based website crawler that scans your site for SEO issues, such as broken links, duplicate content, missing tags, redirects, and more Screaming Frog is quite powerful. You can use it to audit your site’s SEO health, identify errors and warnings, and export reports for further analysis, which comes in handy when pages have been deindexed for example.

Answer The Public

This tool analyses and provides you with the most trending searches from a list of Google’s auto prompt suggestions. It is very useful as it provides you with the latest topics and queries from web users.

ATP allows you to explore an untapped mine of content ideas. You can use these topics for content creation on your website to increase website popularity and improve your site rankings. By identifying your target audience and their interests, you can narrow down titles for your posts containing relevant and popular search terms. The free version allows up to two searches a day. It is part of Neil Patel’s UberSuggest, which is also listed here and you can probably combine both for different purposes.

UberSuggest

Ubersuggest is a complete package tool that analyses your competitor’s SEO strategies for content and digital marketing so that you can utilize them for your website.

Created by the ultimate SEO guru, Neil Patel, this tool’s many features include domain overview of competitors, top SEO pages reports, and backlink data analysis. Use the knowledge to know what is trending in your target market and to improve upon your competition’s strategies and get better search visibility. Not all features are free to test it and if you really like it, you can choose a plan.

BuzzSumo

One of the highest-rated SEO tools on the market, BuzzSumo allows you to analyze content popularity and keyword performance on social media platforms like Facebook, Twitter, Pinterest, and Reddit.

You can track comments and trends to produce relevant content. It also allows identification of trending social media influencers so that you can advertise and popularise content by partnering with them. Many use commenting on blog posts or social media posts as ways to gain exposure for their web presence. Amongst bloggers, it is also common practice to exchange articles or publish guest articles to gain more traffic and grow the backlinking profile.

Google Analytics

I mainly use this tool to analyse Google data and as a website owner, you will have free access to Google Analytics once your website is submitted and indexed. I also use it via the seekahost.app to check all my blogs hosted there and their analytics.

It’s a very comprehensive SEO tool that lets you find out many insights into your website performance such as daily, weekly and monthly traffic, top-performing pages and posts, where your traffic comes from, how it varies and fluctuates, and much more.

It’s not necessarily ideal for keyword research, but it can provide great insights into how your written content performs. By comparing different time periods, you can see how the traffic changes when you optimize a page or post or how your visitor is led to other pages and posts through your internal links in the content. I find its use very easy and straight-forward compared to other SEO tools and the data is very accurate and detailed. However, it only covers Google searches, not other search engines like Bing.

AIO SEO

This tool is a WordPress plugin that helps you optimize your site for search engines, so it can only be used by WordPress webmasters via the backend. I use it for all my blog posts and so do all of the SeekaHost and ClickDo teams hence why we have created a tutorial and a whole AIO SEO course:

Some of the features of AIO SEO include:
– Smart XML sitemaps that automatically update and submit to Google and other search engines.
– Social media integration that lets you control how your content looks when shared on Facebook, Twitter, Pinterest, etc.
– SEO monitoring and optimisation for your content and meta data.
– WooCommerce SEO that optimizes your online store and products for better conversions and sales.

Start Building Your SEO Toolbox

Now that you’ve seen what my toolbox looks like, why don’t you get on with putting together your toolbox with the SEO tools that suit your needs best?

Remember, first prioritize the functionalities you need and the budget you have available. Then, test the SEO tools I have introduced here to find out which works best for your requirements. You can obviously research more tools, and I have compared a few link analysis tools as well, to make your SEO content writing journey as successful as possible. And if you’re trying to land your first content writing jobs, check out my previous article about copywriter job platforms.

Feel free to contact me with regards to my SEO copywriting course or any other questions you may have about this topic via manuela@clickdo.co.uk or the contact form here.

The 6 Best Link Analysis Software Tools for SEO Ranked by Ratings & Pricing

The 6 Best Link Analysis Software Tools for SEO Ranked by Ratings & Pricing

As a content writer, blogger, or marketer you will understand the importance of SEO tools and link analysis for any web presence. If you are new to this subject, then read on.

What is a link analysis?

benefits-of-guest-blogging-for-link-buidling

Link analysis helps you understand how your website is referenced on other sites on the web or to check that links you have built in the past are still active.

This is especially important for guest posting as you would have invested time and effort into writing the guest content published on a website and you would want to ensure that the link in your content remains active.

Link building and link analysis are therefore key elements of improving your link profile and boosting your search engine rankings and traffic to make your website and brand stand out and convert.

What is link analysis software?

Link analysis software can help you with tasks like finding link opportunities for potential guest posting or link-building collaborations, monitoring your backlinks, analysing your competitors’ link strategies, and identifying and removing toxic links.

However, there are many link analysis tools available with different features, ratings, and prices and before you pick one, it is recommended that you compare the top-rated options first to ensure you find the solution that delivers what you need at the best rate.

Below I compare six of the top-rated link analysis software tools for SEO writers and marketers based on their features, reviews, and pricing, which I researched with the help of the Bing AI answer engine tool.

I also share tips on how to use them effectively based on information I have researched on the web about these tools. I have only used Ahrefs and SEMrush myself and have added my personal opinion here.

I suggest you narrow down a selection suitable for your purposes and try to use a free test trial version first before committing to a subscription.

1. Ahrefs


Ahrefs is one of the most popular SEO tools in the market, whose quality of data presentation and filtering offers valuable support. It has a comprehensive link analysis feature that lets you:

  • Explore any website’s backlinks and see their metrics, such as domain rating, URL rating, referring domains, organic traffic, etc.
  • Discover new link opportunities using various methods, such as content explorer, broken link checker, link intersect, etc.
  • Monitor your backlinks and get notified of any changes or issues.
  • Audit your backlink profile and identify low-quality or spammy links that can hurt your rankings.
  • Export and download your backlink data in various formats.

Ahrefs has a huge backlink index of over 16 trillion links and 295 billion pages. It also has other useful features for keyword research, content analysis, rank tracking, site audit, and more.

I mainly use Ahrefs to search for easy-to-rank keywords for my content, website metrics, and content performing well and to track and check do-follow and no-follow link placements. It is certainly a comprehensive tool, which costs a fair amount, but used right, provides a good ROI.

Ahrefs has four pricing plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month). You can also get a 7-day trial for $7.

Ahrefs has a 4.6/5 rating on Capterra based on 238 reviews. Users praise its data quality, functionality, user interface, and customer service.

2. SEMrush

A multifunctional tool that offers a wide range of SEO features, including:

  • Backlink analysis tool that helps you evaluate the quality and quantity of your links,
  • Comparisons of your link profile with your competitors,
  • Searches of new link prospects,
  • Keyword research,
  • Rank tracking,
  • Site audits,
  • Content marketing.

I mainly use SEMrush to filter keywords with low keyword difficulty, search for website metrics, compare competitor websites, and track and check link building. Its interface is not as easy to use as Ahref’s in my view, but it offers many functions that are useful for link analysis and SEO content writing.

SEMrush has a 4.6 out of 5 rating on Capterra based on 1,216 reviews and costs $119.95 per month for the Pro plan.

3. Ubersuggest


Ubersuggest is the brainchild of SEO guru Neil Patel and a free SEO tool that offers a simple but effective link analysis feature.

It allows you to:

  • See any website’s backlinks and their metrics, such as domain score, page score, anchor text, etc.
  • Filter the backlinks by type (do-follow or no-follow), platform (blogs, forums, etc.), or date (new or lost).
  • Find new link opportunities by analysing your competitors’ backlinks.
  • Export your backlink data in CSV format.

Ubersuggest also has other features for keyword research, content ideas, site audit, rank tracking, and more.

It is free to use for up to three searches per day. You can also upgrade to Ubersuggest Pro ($29/month) or Ubersuggest Enterprise/Agency ($49/month) for more features and unlimited searches.

Ubersuggest has a 4.5/5 rating on Capterra based on 108 reviews. Users appreciate its simplicity, functionality, value for money, and customer support.

4. Link Explorer by Moz


Link Explorer by Moz is a powerful link analysis tool that helps you understand and improve your link profile.

It enables you to:

  • Access the Moz Link Index, which contains over 40 trillion links and 7 trillion pages.
  • See any website’s backlinks and their metrics, such as domain authority
  • Research the link profile of any domain,
  • Discover new link opportunities,
  • Monitor your own link performance,
  • Keyword research,
  • Rank tracking,
  • Content analysis.

Moz Pro has a 4.4 out of 5 rating on Capterra based on 534 reviews and costs $99 per month for the Standard plan. This highlights its loyal user base with significantly more reviews than most of the other tools receive.

5. Majestic


A specialized tool that focuses on link analysis and provides a wealth of data and insights on the link profile of any website.

Majestic offers:

  • a huge index of links,
  • a variety of metrics and reports,
  • a browser extension that allows you to quickly check the link status of any page.
  • metrics such as Trust Flow and Citation Flow that indicate the trustworthiness and popularity of links.
  • a feature called Link Context that shows the surrounding text and images of links.

Majestic has a 4.3 out of 5 rating on Capterra based on 81 reviews and costs $49.99 per month for the Lite plan.

6. LinkResearchTools


A powerful tool that combines data from various sources and applies advanced algorithms to provide a comprehensive and accurate link analysis.

LinkResearchTools helps you:

  • identify and remove toxic links,
  • recover from Google penalties,
  • monitor your link profile,
  • find new link opportunities.

LinkResearchTools has a 4.2 out of 5 rating on Capterra based on 18 reviews and costs $179 per month for the Superhero plan.

Hopefully, this comparison will help you get started with your link analysis to boost your SEO efforts with your content writing and publishing. It is also important for digital PR and marketing to check where a brand or website is referenced perhaps without knowing or to keep an eye on the competition.

You could simply get started with SEO via your WordPress website by using the AIO SEO Plugin, which I also use for all my content published on my blogs. It helps you with adding internal and external links and managing the indexation of your content. You can take our free AIO SEO Plugin course to understand it better and boost your SEO already.

However, you may use it, and be sure to gain experience using such tools, if you want to keep track of your online content and its performance. And if you do not have time for such monitoring activities, our SEO, marketing, and branding experts at ClickDo can always lend a helping hand.

6 bewährte digitale Marketingstrategien zur Steigerung der Markensichtbarkeit

6 bewährte digitale Marketingstrategien zur Steigerung der Markensichtbarkeit

Einer der wesentlichen Aspekte jeder digitalen Marketingstrategie ist die Markensichtbarkeit.

Je mehr Ihre Marke oder Ihr Unternehmen bekannt ist; desto höher werden die Umsätze sein.

Egal, ob Sie ein Start-up-Unternehmer sind oder ein etabliertes Unternehmen haben, Markensichtbarkeit und -bekanntheit spielen eine entscheidende Rolle für den langfristigen Erfolg.

Das Ziel, eine gesunde und positive Online-Präsenz für Ihre Marke zu haben, muss in Ihrer maßgeschneiderten digitalen Marketingstrategie unverzichtbar sein und die Marketingexperten von ClickDo liefern hier Tipps und Unterstützung.

Lesen Sie weiter, um die wichtigsten digitalen Marketingtrends zu erfahren, die Ihnen helfen können, Ihre Markensichtbarkeit zu erhöhen.

1. Etablieren Sie die Website Ihrer Marke

markensichtbarkeit-mit-digitalem-marketingEine Website ist entscheidend für die Markensichtbarkeit, nicht nur für das Google-Ranking, sondern auch für die Markenwahrnehmung. Eine Website hilft potenziellen Kunden, die Persönlichkeit Ihrer Marke zu assimilieren und mit größerer Wahrscheinlichkeit bei Ihnen zu kaufen.

Darüber hinaus ist das Design Ihrer Website für das digitale Marketing für Unternehmen von grundlegender Bedeutung, da es die Persönlichkeit Ihrer Marke widerspiegelt. Wählen Sie Farben, Bilder und Elementkombinationen, die zum Image Ihrer Marke passen. Eine gut gestaltete Website für Ihre Marke hilft Ihrem Unternehmen, sich auf dem Markt abzuheben. Hier ist eine effektive Webseitenstrategie oft hilfreich.

Wenn Sie eine führende Agentur für digitales Marketing und Webdesign beauftragen, wie ClickDo, um eine attraktive, benutzerfreundliche und konvertierende Website für Ihr Unternehmen zu erstellen, können Sie Ihren Platz in der digitalen Welt behaupten.

2. Fokus auf SEO

fokus-auf-seo-for-digitales-marketingDie Bedeutung von SEO für die Markensichtbarkeit wird oft unterschätzt, aber eine Marke muss auf der ersten Seite einer Suche im Internet gefunden werden. Indem Sie sich auf die Sichtbarkeit Ihrer Marke in Suchmaschinen konzentrieren, werden sich die Verbraucher eher an Ihre Marke erinnern.

Indem Sie SEO in Ihre digitale Marketingstrategie integrieren, können Sie Ihre Website für Verbraucher sichtbar machen. Dies wird Ihren Umsatz und Ihre Rentabilität erhöhen, indem Sie die Klickraten erhöhen.

Es ist wichtig, Ihre Website für organische Suchanfragen zu optimieren, um aussagekräftigere und vertrauenswürdigere Ergebnisse zu erzielen. Bei ClickDo verstehen wir, dass SEO und Marketing eng miteinander verbunden sind und bieten deshalb zum Beispiel Content Marketing an, das durch SEO-Analysen mit SEO Tools optimiert wird, um den Linkaufbau so effektiv wie möglich zu gestalten.

Wenn Sie planen, sich für digitales Marketing für Unternehmen zu entscheiden, wird dringend empfohlen, eine Agentur für digitales Marketing für Ihre Marke zu konsultieren.

3. Erstellen eines Blogs

erstellen-sie-einen-blog-für-digitales-marketingWie bei jeder anderen digitalen Marketingstrategie ist ein gut geschriebener Blog der beste Weg, um gezielte Leser anzuziehen. Blogs erhöhen die Sichtbarkeit Ihrer Marke, indem sie relevante und wertvolle Inhalte bereitstellen, die Antworten auf Fragen bieten, nach denen Menschen auf Suchmaschinen suchen.

Leser werden eher zu Kunden, wenn die Bloginhalte gut geschrieben und regelmäßig aktualisiert werden. Der Inhalt Ihres Blogs muss für Ihr Publikum wertvoll und ansprechend sein und gleichzeitig die Leser in Kunden verwandeln. Ob Ihr Blog häufig gestellte Fragen zu einer bestimmten Branche beantwortet oder wertvolle Einblicke bietet, Ihr Publikum muss interessiert sein.

Darüber hinaus können Ihre Bloginhalte auf Social-Media-Seiten geteilt werden, wodurch die Sichtbarkeit Ihrer Marke gesteigert wird.

4. Steigern Sie Ihr E-Mail-Marketing

emailmarketing-für-digitales-marketingDie Durchführung einer erfolgreichen Business-E-Mail-Marketingkampagne für Ihre Marke ist ein Muss, wenn Sie an digitalem Marketing für Unternehmen arbeiten. Ihre E-Mail-Kampagne sollte ein einheitliches Design, Schreibstil und Farbschemata aufweisen. Sie können auch ein Bild oder Firmenlogo einfügen, um Ihre Markenbekanntheit zu steigern.

Wenn Sie befürchten, dass Ihre Abonnenten Ihre E-Mails ablehnen, versuchen Sie, E-Mail-Marketing Tools zu nutzen, die E-Mail-Analyse Daten bieten, sodass Sie genau überwachen können, wie Ihre Kampagnen ankommen. Beauftragen Sie am besten eine Agentur für digitales Marketing, um Ihre E-Mail-Kampagne effizient zu verwalten.

Denn E-Mail-Kampagnen müssen zu einem strategisch guten Zeitpunkt gesendet werden und um Ihre Abonnenten in Ihrer E-Mail-Datenbank zu behalten sowie neue hinzuzufügen, sollten Sie regelmäßig relevante, zielgerichtete E-Mails senden.

5. Verbesserung der Social-Media-Präsenz

social-media-präsenz-für-digitales-marketingDas Hauptziel des Social-Media-Marketings ist es, das Community-Engagement zu erhöhen, das Publikum Ihrer Marke aufzubauen und den Web-Traffic zu erhöhen. Der Hauptzweck der Nutzung sozialer Medien wie Facebook für die Markensichtbarkeit besteht darin, das Markenbewusstsein zu steigern.

Abhängig von Ihren Zielen gibt es mehrere Möglichkeiten, das Engagement der Community zu messen. Einige Marken verwenden Kommentare, während andere Shares und Conversions überwachen. Unabhängig von der Methode ist es wichtig, sicherzustellen, dass Sie genügend effektive Inhalte teilen, um die Sichtbarkeit Ihrer Marke zu erhöhen.

Versuchen Sie Ihre Beiträge so zu gestalten, dass die Zielgruppe mehr mit Ihrer Marke interagieren möchte. Beauftragen Sie eine erfahrene Agentur für digitales Marketing, um die Social-Media-Präsenz Ihrer Marke zu verbessern, wenn es hier Bedarf gibt.

6. Online-Kundenbewertungen fördern

kundenrezensionen-für-digitales-marketingEin zunehmend wichtiger Aspekt der digitalen Marketingstrategie ist die Verbesserung der Sichtbarkeit Ihrer Marke durch Online-Kundenbewertungen. Online-Bewertungen von echten Kunden können Ihrer Marke helfen, zu wachsen und eine positive Sichtbarkeit online zu erlangen.

Während Online-Kundenbewertungen mehrere Vorteile haben, müssen Sie wachsam sein, wenn es darum geht, sie zu überwachen. Negative Bewertungen können Ihrer Marke schaden und es Ihnen erschweren, neue Kunden zu gewinnen.

Ein Unternehmen, das nicht auf negative Bewertungen reagiert, verliert eine große Chance, einen soliden Ruf aufzubauen. Der beste Weg, um die Sichtbarkeit Ihrer Marke aufrechtzuerhalten, besteht darin, eine engagierte Agentur für digitales Marketing zu beauftragen, Ihre Online-Präsenz aktiv zu verwalten und Kundenbewertungen zu regulieren.

Zufriedene und treue Kunden zu ermutigen, Ihre Marke online zu bewerten, muss Teil Ihrer digitalen Marketingstrategie sein, denn die meisten Menschen werden sich erst die Bewertungen anschauen, bevor Sie sich für Ihre Marke entscheiden, sei das nun auf Google Business oder anderen Portalen, wo Sie vertreten sind.

Digitales Marketing leistet Vieles für Ihre Marke

Es gibt viele Möglichkeiten mit digitalem Marketing die Markensichtbarkeit zu erhöhen, wie die oben genannten Methoden und Strategien zeigen. Wenn Sie Ihre Zeit in die Stärkung Ihrer organischen Reichweite investieren, indem Sie sich auf SEO konzentrieren, einen Blog erstellen und Ihre sozialen Follower aufbauen, können Sie bemerkenswerte Ergebnisse mit besserem Engagement und höherem ROI erzielen.

Wenn Sie Unterstützung benötigen, um Ihre Marke für Ihre potenziellen Zielgruppen sichtbarer zu machen, nehmen Sie Kontakt auf oder erfahren Sie mehr über die Marketing Dienste, die wir anbieten.

Expert Tips for Online Content Creators & Publishers using Blog Images – which are legal Images, and which are illegal?

Expert Tips for Online Content Creators & Publishers using Blog Images – which are legal Images, and which are illegal?

I’m only guessing this, but it seems the phrase “intellectual property” is rarely used in its right sense. Perhaps the only place where the word’s meanings are non-negotiable is the courtroom – but even there it is debatable!

As a blogger and web content creator and publisher, I’d prefer you understand IP law, and how it affects your use of internet sources such as images, from your home (and not the court).

So, I’ve compiled this guide to demystify these two words in combination with blog images and visual content in general. You ask why?

Well, having come across copyright infringement cases I want to pass on my experience, lessons, and research and share it with my blogger community to create more awareness of this complex and haunting topic.

You can also check out this post I’ve written and published on ClickDo’s Blog:

Ultimate Copyright Infringement Claim Guide for Webmasters & their Digital Content

 

IP and Copyright Law in the UK – what are legal Images?

copyright-laws-for-online-content-creators

Intellectual property law by Nick Youngson CC BY-SA 3.0 Pix4free

If you’re a creator of content, this 322-page document is essential reading for you. It’s the Copyright, Designs and Patents Act 1988.

Then, there’s more. The following four acts also intersect with intellectual property laws in the UK.

  1. Trade mark act 1994
  2. Registered Designs Act 1949
  3. Video Recordings Act 2010
  4. Fraud Act 2006

Some disclaimers:

  • There’s no replacement for reading the entire activity on your own. Tedious; I totally understand.
  • Nothing you read on the Internet (this guide included) can replace contextual advice from an expert attorney or IP lawyer.
  • This guide is made to give you some curiosity and direction so that you can then discover the answers to your specific questions.

Given the abysmally low probability of the readership of this article consisting of legal minds, here is the “at a glance” version of UK Copyright and IP law:

  1. Within the UK, Copyrights are automatic in nature, which means that there is no protocol or formality needed to acquire them.
  2. Point number 1 also means that there is no central organization that handles the registration of your Copyrights. In short, if you are the creator of something, its copyrights will automatically rest with you.

For content publishers: as stated above, creators of images and artwork automatically receive copyright protection whether or not they apply for it, and it is also given to them whether or not they use the copyright symbol in their works or not.

[For people who use licensed images]: This translates to increased risks of copyright claims for users if they do not pay meticulous attention to what license their chosen images are billeted under (the safest license under which you can use images for your publications is the creative commons license).

Now, when it comes to creating content, in the UK, you are automatically covered.

copyright-law-symbol-for-online-content-creators

How does the Copyright Act apply to Blog Images from the Internet?

Does copyright apply to the Internet-sourced images I use in my content? Short Answer: Yes.

To put it in simple terms, a copyright holder can release his/ her/ their works for public use with certain limitations imposed on how you can use those works.

Each limitation has a keyword, which is described below, including the restrictions it comes with. For example, a “Copying Restriction” prohibits you from copying the work in any form whatsoever, so it is for your personal use only.

The full restriction list can be found here:

# Imposed Limitation What this means for you Additional Reading
1 Copying The work is for your use only, and both electronic (e.g. scanning) and manual (e.g. tracing) forms of copying the copyrighted work are prohibited,
2 Copying Issues To The Public You cannot publish the work on any distributable material that you create.
3 Communicating The Work (To The Public) Basically the same limitation as “Copying Issues To The Public”, but with the add-on of you not being able to use such works with the internet, radio, TV, or other such distributive publications.
4 Performance You cannot use such protected works for public performance, and specifically for images, they cannot be displayed in exhibitions.
5 Rental, And Lending Restrictions The thing to note with the terms “renting” and “lending” is that renting is only done for profit. Under this restriction, you cannot rent, nor lend such protected works to anyone, for any reason. Governmental Renting And Lending: Artistic Limitations
6 Adaptation You cannot translate such protected works to another language, or adapt them in any way or form whatsoever. Thus, these works are for your use, “as is”.

 

Simply, under copyright law, without the owner’s permission, you cannot:

  1. Copy, Distribute, or Lend the work.
  2. Publicly display the work.
  3. Adapt the work.

If you want to find the owner of a copyright, you can check the British Copyright Council, but no copyright owner is obliged to register here so they still own the copyright to their work even if not listed here.

What are the Consequences of Violating the Copyright of Blog Images?

If you are found guilty of copyright infringement in a magistrate’s court, you could be fined up to 50,000 GBP, and could also be slapped with a jail term of up to six months. Yes, you read that right!

If the case reaches a Crown court, the fines are unlimited, and up to ten years in jail. I know, shocking!

Instances, where an entity pursued legal action for copyright in the UK, are:

If someone infringes upon copyrights, the administering organization/individual and/or the owner of the copyright have the right to file and pursue a claim to their copyright through the judiciary in the UK.

This often gets very expensive for the infringers, with them having to pay for the cost of using the image, their own legal fees, and the copyright owner’s legal fees, and all this can quickly amount to much more than the costs of using the image, to begin with.

To boot, infringers may also be asked to remove at their own cost all copies of the pre-licensed version of the copyrighted works from the public domain.

copyright-claim-for-online-content-creators

Exceptions To Copyright Law Protection

Under copyright law, without the owner’s permission, you can to a certain degree use the copyrighted material for

  1. Study (Private and/ or research) purposes.
  2. Performance of, copying, or lending the work for educational purposes.
  3. Reporting in the news (not for images though), and criticism.
  4. Recordings of any form of broadcast for consumption at a time more convenient to you. This entire process is formally known per pro as “Time Shifting”.
  5. Producing a backup or a copy for personal use (in terms of computer programs)
copyright-law-book-for-online-content-creators

The doctrine of fair use by Nick Youngson CC BY-SA 3.0 Pix4free

Where Can You Get Copyright-Free Legal Images?

This is the key question for all content creators, publishers, and bloggers and let me tell you, it’s not as easy as you think.

Read on!

Stock Image Websites

Where can you get copyright-free legal images online? The most obvious answer is – stock-photo websites. But you’ll soon find out that you’re still exposed to copyright-violation lawsuits, even for using images from a stock photo website.

What are stock photo websites?

These websites are an online library of images across various genres that can be sorted via keywords and tags. Most of them have been uploaded by photographers and graphic designers.

There is a huge collection of these images online, but you may be required to pay if you exceed a certain number of free images, etc.

Some websites are 100% free, while others require you to pay per image, or for unlimited use on a time-period basis.

Stock image websites mention what their images are licensed under usually in their policies. However, there are often exceptions and it is not always easy for users to determine the copyrights on the image and the restrictions, and where and how they are applicable.

These policies are often written in legal terms and are difficult to understand. It’s therefore best to only use platforms that clearly label each image they offer for free downloads with the copyright symbols which I’ve listed further down in this post.

Always check every single image’s licensing first before using it.

Having gone through many stock image website policies, I have found that these are the clearest in their licensing:

  1. Pexels
  2. Shutterstock
  3. pixabay
  4. Unsplash

Some licensed images on stock websites (most of them actually), will require attribution to the creator/owner of the image and it will say this where required in the license.

Note: I’ll cover different license types later in this guide.

Make your own legal Blog Images [Tool: Canva]

Seeing that copyright can become a true minefield for any blogger and content creator and publisher, I suggest creating copyright-free visuals using design tools yourself.

The prime example of such a tool would be Canva, a design tool for which all you need is a web browser and an internet connection.

You can use the design you create on Canva without worrying about copyright infringements on your published blog content, provided of course that you have not used copyrighted images or parts of copyrighted images in the design process, to begin with.

Note: This is a simplistic version of the answer to your question – whether you can use Canva’s library of free multimedia to create visuals that are copyright law-compliant. For a more detailed answer, refer to the official policy statement.

Generate legal Blog Images with AI [Tool: DALL·E 2]

You can also use Open AI’s DALL·E 2 to have artificial intelligence generate images for you.

Note: images made with DALL·E 2 are still the property of their parent company Open AI, but you are free to use (and sell) any images that you create with DALL·E 2 and keep the profits for yourself.

However, you should note that DALL·E 2 and open AI retain the rights to such images, and they may themselves choose to sell the images that you have asked the tool to create.

That said, any profit that you make from DALL·E 2, is yours to keep, without repercussion. Do check their policies, however, to be on the safe side.

Stock Photo Websites for Blog Images: Things To Remember

Which licenses let you use stock images for commercial purposes, with complete compliance with copyright laws? The answer is – a CC0 license.

  • Ideally, what you are looking for is a Creative Commons license, specifically a Creative Commons Zero (CC0) license.
  • Quite literally, CC0 licenses allow you to do whatever you want with the images, whenever you want and as frequently as you want.
  • You can usually get “attribution required, free to use” or CC0-licensed images from stock websites.
  • Even if the use of an image is allowed to the public, you really want to read the fine print of the license that it falls under.
  • For example, “Free for non-profit” licenses are just that: free use only for nonprofit organizations.

Here is the “at a glance” information that you should know when using stock images.

  1. If you look at the subsections under their “information” tabs, most stock websites state that they absolve themselves from any copyright claims against images that you have gotten from their website in the first place, which is why it is super important to research the usage limitations and restrictions for photos posted on these websites. Again, it is best to look for CC0 or other creative commons licenses.
  2. You can also use stock images with the CC0 license to create images of your own with design tools. Just ensure you do not use copyrighted images (for which you do not have usage rights) in the designs.
  3. I have recently put together these content publishing guidelines for all our content creators and publishers: Content Publishing Guidelines | ClickDo™

Frequently Used Copyright Terms for Images

This section will quickly bring you up to speed on the language of copyright – it is really easy to get lost in the mix of copyright terms.

Here is a table that should help us decode the corporate jargon:

# Label Symbol Particulars of Label
1 Copyright copyright-law-symbol-for-online-content-creators This means that the owner or holder of the copyright will reserve all rights of the copyrighted work(s) under copyright law(s) and that the copyrighted work is free for fair use.
2 Creative Commons creative-commons-symbol-for-online-content-creators These works will have certain rights under copyright law(s) withheld, and these will be clearly communicated. These works frequently appear with the tag of “Some rights reserved”, and always require attribution to the creator. It is important to note that such licensed works can have their usage rights changed after you use the image.
3 Public Domain public-domain-symbol-for-online-content-creators The copyright owner has waived all his, or their rights and claims on the image, and you can modify, copy, and even distribute the work to the public domain, even if such use is intended for commercial purposes.
4 Fair Use fair-use-symbol-for-online-content-creators This case is exclusive of public domain image libraries, Creative Common licensed images, and stock image websites. Per the 4-factor test (purpose, nature, amount, and effect), you may find yourself able to use such images under the fair use case policy of copyrighted work(s).

 

Identifying Copyright Holders of Blog Images

In the case where you cannot identify which individual holds a copyright, here are some steps you can take:

  1. A WHOIS search: If the image you are looking at has been posted by the owner of the website where said image appears, then a WHOIS search will reveal the contact data of the website owner, and by extension, of the copyright holder.
  2. You can also right-click the image, and then select “search Google for this image” in the drop-down menu. This will display a results page with all the websites that have the same image on them, possibly helping in tracing the copyright holder for that image. Bear in mind, that the copyright owner is not legally required to mark their images on the internet as copyright protected.
  3. You may also consult a private copyright registry, of which several are named in annex one of this report published by WIPO (The World Intellectual Property Organization).
  4. If you can find the owner of an image, but no contact details for the copyright holder, you could try looking up the following organizations, because there is a good chance that the copyright holder is a part of them:
  5. BAPLA (The British Assn. Of Picture Libraries and Agencies)
  6. The PLUS Registry
  7. DACS (The Design And Artists Copyright Society)
  8. If you find an image online for which you have no license information, assume that it is protected under copyright law.

use-image-that-requires-attribution-for-online-content-creators

Properly Attributing a Blog Image: A Guide

If you decide to use an image that requires attribution, again, ensure you have the right to use it before you credit the creator/copyright owner. Because they can easily track each image published online that is tagged with their name and identify any copyright infringement easily.

  1. Copy the URL (link) of the image and note the name of the creator/photographer.
  2. Add image attributions to the image title tag itself (wherever you use the image in your blog) as well as to image alt tags.
  3. Also, include the creator’s name as a caption for the image. You can also do this as a note at the end of the blog.
  4. It is always a sound idea to reach out to the copyright owner and tell them how you plan to use their image. You can begin the message by thanking the creator for making the image available under the creative commons license.
  5. To preserve the image quality, try to use embedded codes to display the image.

Terms and Conditions of Legal Images: The Fine Print

  1. DALL·E: The parent company, Open AI reserves the right to have works reviewed by third-party contractors, and if the service is used through labs. open, then credits bought on labs must be used within one year from the date of purchase, or else they will expire.
  2. Wikipedia: Wikipedia has washed its hands of any images that you find on Wikipedia by saying that “They cannot guarantee information validity”. This is why it is imperative to verify the license that even            Wikimedia commons images come under before using them.
  3. Creative Commons 2: Even CC2.0 licenses on sites like Flickr redirect you to this page on the CC website, which basically says the images are for non-commercial usage only.

The Snapshot

Exhausted? I know. Welcome to the legal desert that sucks you in and dries you out. But as a content creator, publisher, and blogger, you need to understand what you’re dealing with, especially if you offer your content publishing and digital PR services including images, screenshots, logos, etc. to clients. I hope this guide helps you to not become a victim of copyright infringement claims as they are not pleasant.

In my view, the internet should be a place where we can all share resources that we make publicly available sensibly. Anyone who’s not happy to have their content shared, should not publish it in the first place or ensure that it is clearly labeled or protected from copying. I, therefore, recommend every blogger and content creator create their own images, graphics, and designs where possible to save themselves from such headaches. This will also benefit your branding and make your content more unique, which will help it rank better on search engines.

More Important Resources and Useful Links if you fancy

  1. The UK Government’s Page On Copyrights of “Orphan Works”
  2. The Authors’ Licensing & Collecting Society
  3. The UK Copyright Licensing Agency (CLA)
  4. The Design And Artists Copyright Society (DACS)
  5. BAPLA (The British Assn. Of Picture Libraries And Agencies)
  6. NLA Media Access (For Journalism)
  7. Publishers Licencing
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