July 17, 2021

Reading and writing has always been empowerment for me. I remember how, as a 5-year-old, I couldn’t wait to finally read the TV newspaper to be able to plan what I was watching and when. In primary school, we wrote poetry albums of friends and I started keeping a diary. When I look at these written testimonies many years later, I feel proud. Proud of the young woman I was then and proud of the woman I am today who still has some of these friends in her life. The diary and the albums documented this journey with images, colourings, photos, comments from friends, teachers and relatives and any other memories such as tickets to unforgettable events, for example. A blog can do this and much more in a flexible online format. A Blog – an Online Presence for Self-Presentation and Realization In the 21st century, the Internet allows us to use new media or implement old methods in new ways. In my opinion, a blog is a kind of online diary, but it offers much more than a traditional diary. A blog offers versatile design options such as written design through websites with text, articles with text, images with text visual design through images, graphics, any artistic illustration, video auditory design through videos, podcasts, music clips, musical accompaniment, etc. Links to other media, posts, channels, etc. Due to this incredible wealth of design options, it is essential to define the purpose and motivation behind a blog in advance. There are now millions of blogs and basically you can divide them all into 2 main categories: Niche blogs – A niche blog focuses on a specific topic. Usually, the blog articles and content are aimed at a specific target group, such as families, professionals in different professional groups, sports fans, etc. Blog topics can thus cover everything from the minimalist blog to the financial blog. Niche blogs are therefore also mostly represented in the business world and companies use blogs to inform and entertain about their products or services. Personal blogs – A personal blog focuses on a person and their topics. Bloggers can document their lives from different angles such as the information aspect or the entertainment aspect. Many bloggers share with their readers where and how they travel, what they eat and cook, what they do for a living or how they live out and realize their hobbies. A personal blog can be designed relatively freely, as long as no generally applicable laws are violated. In this article, I will focus mainly on a personal blog, but show ways in which it can also be used professionally as a CV or portfolio for example, with the main goal of presenting the potential of a blog. What can a WordPress Blog do for a Superwoman? In the digital age, most people search for information via the Internet, more precisely, through search engines such as Google or Bing. In 2020, 81% of global internet users have searched online for products or services, according to SmartInsights.com. Whether this is done with the smartphone, the tablet or the computer, it is the fastest, easiest and often cheapest way to get information and answers fast. If you want to reach people as a private or public person, a blog offers an ideal platform to make your voice heard, since a blog: is easy to create and manage (I explain this step by step in my article “How To Start A Blog” and at the SeekaHost University, which I co-manage and where you can find  blogging online courses with short tutorials). can be created and used cost-effectively. offers endless design possibilities. is a relatively independent mouthpiece that can be built up and designed creatively and on your own. WordPress is the most popular CMS (content management system) among all blog platforms, as it is open-source and freely available to everyone, offering the greatest freedom of design. Compared to other blogging platforms like SquareSpace or Wix, which are used by about 1% of all bloggers, WordPress is used by about 35% of all bloggers worldwide in 2020, according to W3Techs.com. For my personal blog, manuelawillbold.com, I use WordPress, as well as for all the other blogs I manage like the UK Education Blog or the Green Living Blog. To show how differently I have built and designed these 3 blogs, I share the homepage of each one here: My personal blog manuelawillbold.com: My UK Education Blog:  My Green Living Blog: I think one thing becomes clear here: A blog can convey at first glance what it is about through its presentation and content – the message is loud, powerful, and clear visually. And in my opinion, this is the great potential for every female blogger and their empowerment. Self-presentation of many Aspects of a Superwoman through Blogging Based on my three blog examples, it will hopefully be clear that a strong woman blogger is not only one-dimensional, and therefore should not present herself only one-sided online. With my blogs I present my passions: writing/blogging, education, and the environment. Through my personal blog under my own name, I present myself as a private and professional person, blogger and digital nomad. The blog offers me the opportunity: to present myself as a person and my personality through photos, videos and articles to present and convey my interests and skills creatively to share my knowledge, talents, tips and experiences and thus help others to position myself with regards to trending topics and current affairs that are relevant Through my UK Education Blog, I share my professional expertise and present myself as an education expert. The blog offers me the opportunity: to present and share my experience of many years in early childhood and school education to share my knowledge, expertise, emerging scientific facts, news and developments in education to share advice, insights and tips in education on relevant topics Through my Green Living blog, I share my private passion for environmental protection. Here I have the opportunity: