What does a Digital Marketer Do to Earn Money Online?
As the digital marketing job demand has surged by 52%, it becomes evident that most businesses nowadays tap into the digital landscape to achieve success. As a digital marketer at ClickDo I combine SEO with various other marketing disciplines like social media marketing, email marketing, and more to make our online magazines thrive while providing content marketing and PR services. So, if you’re an aspiring digital marketer and you wonder if: You need a degree. Digital Marketing is for everyone. You can start out as a digital marketer, and how. Then read on. In this guide, I will explain the role of a digital marketer like me and how you can get on the path of becoming one to earn money online from the get-go. The CEO of ClickDo, Fernando Raymond, has been a digital marketer for over 10 years now and built several digital businesses as a digital entrepreneur based on his success as a digital marketer. I joined ClickDo in 2018 as a part-time content writer while having a full-time teaching job and I explain my journey from teacher to digital marketer in this video: The beauty of digital marketing as a skill is that it is versatile and can be utilised in many different ways in the thriving digital economy. So, let’s discover what a digital marketer does to earn a living. What is a Digital Marketer? A digital marketer is a professional who focuses on promoting and advertising products or services using various digital channels and platforms. Their primary goal is to drive traffic, engagement, and conversions for businesses or clients while building a brand. Digital marketers employ a range of online marketing techniques to reach their target audience, build brand awareness, and generate leads. They typically work within an organization’s marketing department or may be part of a digital marketing agency. Top Fact: The United Kingdom is the largest digital ad market in Europe and one of the leading digital advertising spenders worldwide according to Statista. There is a clear trend that spending on digital advertising has increased for over a decade as digital continues to thrive. However, many start out as a freelance digital marketing consultant. That’s how Fernando started back in 2013 to then launch his digital agency ClickDo which employs digital marketers to provide digital marketing services for businesses in the UK. I didn’t start out as a digital marketer as I didn’t have the skills when I joined ClickDo. But I was good at writing content, had a passion for it, and had done a summer course in journalism at the London School of Journalism. With ClickDo I learned SEO skills, which are important for digital marketing. While I started building and growing some blogs for ClickDo like the London Business News Magazine or Green Living Blog, I gained more skills like WordPress skills, social media marketing, and email marketing skills to increase the reach of these blogs. So, it is fair to say that becoming a digital marketer doesn’t require a specific qualification, but rather a passion for creating and promoting digital content. Depending on how you get started, you can focus on different online marketing skills that you enjoy the most. The best part is that you can always make a start with your own website and channels as a first case study, so you wouldn’t necessarily rely on being hired right away or having a degree. Top 5 Responsibilities of a Digital Marketer: 1. Search Engine Optimization (SEO): Optimizing website content to improve search engine rankings and organic traffic is key to driving traffic to online channels. For instance, a digital marketer working for an e-commerce store would focus on using relevant keywords to enhance their website’s visibility on search engines like Google or Bing to gain more exposure. 2. Social Media Marketing: Creating and managing social media campaigns to engage with the target audience and promote products or services is a key driver for additional traffic and leads. For example, a digital marketer for a fashion brand might run Instagram ads to showcase new collections. Many brands now require daily content for all their socials to keep their audience engaged and growing. 3. Content Marketing: Producing valuable and relevant content, such as blog posts, videos, or infographics, to attract and retain customers is vital for brands to be seen and noticed. An example would be a digital marketer working for a software company creating informative blog posts about industry trends or how-to guides, which can then be turned into videos and social media posts. 4. Email Marketing: Developing and executing regular email campaigns to nurture leads and encourage repeat business is another important role of a digital marketer. A digital marketer for a travel agency might send personalized vacation offers to their subscriber list and encourage new subscribers to sign up via the website and socials. 5. Branding: Developing and executing branding campaigns to increase the visibility and awareness of the business interlinks with all above mentioned disciplines. Thinking of the most famous brands, what a digital marketer would do is utilise advertising on television, streaming channels, social media channels, radio, websites/platforms, etc. to build the brand’s reputation. Working with influencers and celebrities always works for branding and the content makes the biggest difference. How to earn money as a Digital Marketer? As explained above, if you want to start out as a digital marketer, you can look for job opportunities, however, most employers will want to see your experience and expertise before they hire you. If you’re only starting out, then the best thing to do is to start with your own case study by creating your own online presence and marketing it yourself. To make money on top of that you can try to land some freelancer gigs via freelance job platforms. You can then build an online portfolio and if you land more freelance gigs, you can potentially scale your services and develop it into an online business. You might then end up