April 20, 2022

Want to know the one word that makes humans powerful? It’s – networking. Guest blogging is as close as it comes to networking online for copywriters and digital marketers and at ClickDo Ltd. we use it constantly to grow our blogs and websites and rank them higher on search engines. However, it’s not easy to get your guest content published on reputed platforms and often people write poor copy, stick a backlink in and think that’s off-page SEO done and dusted to boost their domain authority and search engine ranks. But it’s not just about the link building here, it’s also about being strategic with your guest content and applying proven SEO copywriting techniques effectively. What is the Power of Guest Blogging? If you manage to land a guest post on a high-profile website or even established magazine or newspaper, it can truly give your author profile and website a massive boost on search engines. See some examples of guest posts I have curated that increased our ranks here: Edu Gorilla Magazine: Top 7 Ways to be in control of your kids online safety Careers Help Magazine: Why Choose a Career Path with Digital Skills? Entrepreneur.com Magazine: 5 Strategies to Build an Online Portfolio for Business Performance Success Many of these guest posts along with infographic submissions have enabled me to rank this blog, manuelawillbold.com as well as other websites and blogs, like the UK Education Blog, in top positions on search engines like Google (snapshot was taken 04/10/20): But guest posts and press releases or success stories have other benefits too apart from influencing a website’s SEO. They can also drive direct traffic to your website you have interlinked or mentioned in your post, which enables you to reach a wider readership you may not get exposed to otherwise. See how on the day that the Digital Entrepreneurship Story I wrote and submitted to Home Business Magazine, which has over 100k monthly traffic worldwide, drove double the amount of visitors and tripled my pageviews I normally get to my blog (screenshot from my SeekaHost App Hosting Control Panel): You can clearly see the impact in this example. Another aspect I want to mention is that through guest blogging you increase the chances of other bloggers or writers referencing you as well as they may come across your information more frequently or from sources they refer to more often. My article about Geography Apps was mentioned in a list post on this website for example, without me asking for it:https://bestappsfinder.com/best-geography-app. So, if you create high-value content that is SEO optimised and share it across the web, you will certainly see the rewards as people find it on search engines and reference it. How to go about successful Guest Blogging & SEO Copywriting? How do I get my guest posts published? Read on and you’ll find out. There are two types of guest bloggers: those who aimlessly use the same pitch for every blog offering guest posts, and those who send out a personalized pitch depending on the blog. Don’t be the former. Doing your research first is key. As you can see in my examples above, I check out relevant guest posting sites first via SEO analytics tools to find out their domain authority (DA), domain rating (DR) and their monthly traffic worldwide or country-specifically, depending on what my goal is for the guest post. To see an impact, I would recommend going for sites with a DA of at least 20+, ideally between 30-60, where you may get free publications. For sites with higher DA’s you will likely have to pay a publication fee, but it can be a worthy investment, if you get the content, the link placements and the media materials right. Once you get the approval for your email guest post pitch (tip: make it short and sweet and relevant for the guest posting site’s audience), you should follow their editorial guidelines and craft your article carefully. Check out this ClickDo guide on all the secrets for a successful outreach campaign: Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these SEO copywriting techniques compiled to put you in the running with the rest of the successful bloggers. If you consider these, you should be able to get your guest posts published with the ultimate SEO advantages. 1. Understand the Blog’s Unique Voice You would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you. Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point. Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog. Give them what they resonate with and try to find the person in charge and email them directly with a concise pitch that is relevant for them. 2. Submission Guidelines are your Cheat Sheet If you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference. Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog. Ensure your writing reflects every guideline listed by the blog and when placing your backlinks, be considerate and strategic according to your blogging