April 5, 2023

As a content writer, blogger, or marketer you will understand the importance of SEO tools and link analysis for any web presence. If you are new to this subject, then read on. What is a link analysis? Link analysis helps you understand how your website is referenced on other sites on the web or to check that links you have built in the past are still active. This is especially important for guest posting as you would have invested time and effort into writing the guest content published on a website and you would want to ensure that the link in your content remains active. Link building and link analysis are therefore key elements of improving your link profile and boosting your search engine rankings and traffic to make your website and brand stand out and convert. What is link analysis software? Link analysis software can help you with tasks like finding link opportunities for potential guest posting or link-building collaborations, monitoring your backlinks, analysing your competitors’ link strategies, and identifying and removing toxic links. However, there are many link analysis tools available with different features, ratings, and prices and before you pick one, it is recommended that you compare the top-rated options first to ensure you find the solution that delivers what you need at the best rate. Below I compare six of the top-rated link analysis software tools for SEO writers and marketers based on their features, reviews, and pricing, which I researched with the help of the Bing AI answer engine tool. I also share tips on how to use them effectively based on information I have researched on the web about these tools. I have only used Ahrefs and SEMrush myself and have added my personal opinion here. I suggest you narrow down a selection suitable for your purposes and try to use a free test trial version first before committing to a subscription. 1. Ahrefs 18 Ahrefs’ hacks we bet you didn’t know of ⚡🧵 pic.twitter.com/Rah41va41S — Ahrefs (@ahrefs) March 23, 2023 Ahrefs is one of the most popular SEO tools in the market, whose quality of data presentation and filtering offers valuable support. It has a comprehensive link analysis feature that lets you: Explore any website’s backlinks and see their metrics, such as domain rating, URL rating, referring domains, organic traffic, etc. Discover new link opportunities using various methods, such as content explorer, broken link checker, link intersect, etc. Monitor your backlinks and get notified of any changes or issues. Audit your backlink profile and identify low-quality or spammy links that can hurt your rankings. Export and download your backlink data in various formats. Ahrefs has a huge backlink index of over 16 trillion links and 295 billion pages. It also has other useful features for keyword research, content analysis, rank tracking, site audit, and more. I mainly use Ahrefs to search for easy-to-rank keywords for my content, website metrics, and content performing well and to track and check do-follow and no-follow link placements. It is certainly a comprehensive tool, which costs a fair amount, but used right, provides a good ROI. Ahrefs has four pricing plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month). You can also get a 7-day trial for $7. Ahrefs has a 4.6/5 rating on Capterra based on 238 reviews. Users praise its data quality, functionality, user interface, and customer service. 2. SEMrush 10 ways to get quality backlinks: •Linkable Assets •Resource Page Link Building •Broken Link Building •The Skyscraper Technique •HARO •Link Gap Analysis •Provide Testimonials •Supplier Links •Business Association Links •Listicle Link Buildinghttps://t.co/qDCzQqdfOl. — Semrush (@semrush) April 4, 2023 A multifunctional tool that offers a wide range of SEO features, including: Backlink analysis tool that helps you evaluate the quality and quantity of your links, Comparisons of your link profile with your competitors, Searches of new link prospects, Keyword research, Rank tracking, Site audits, Content marketing. I mainly use SEMrush to filter keywords with low keyword difficulty, search for website metrics, compare competitor websites, and track and check link building. Its interface is not as easy to use as Ahref’s in my view, but it offers many functions that are useful for link analysis and SEO content writing. SEMrush has a 4.6 out of 5 rating on Capterra based on 1,216 reviews and costs $119.95 per month for the Pro plan. 3. Ubersuggest Want to find new keywords to improve your website’s search engine rankings Ubersuggest’s Keyword Generator tool has got you covered! With this powerful feature, you can generate a list of relevant, high-traffic keywords in just a few clicks. 🚀https://t.co/BHyMnjgxH0 pic.twitter.com/uUeFgqBpIL — Ubersuggest (@ubersuggest_seo) March 31, 2023 Ubersuggest is the brainchild of SEO guru Neil Patel and a free SEO tool that offers a simple but effective link analysis feature. It allows you to: See any website’s backlinks and their metrics, such as domain score, page score, anchor text, etc. Filter the backlinks by type (do-follow or no-follow), platform (blogs, forums, etc.), or date (new or lost). Find new link opportunities by analysing your competitors’ backlinks. Export your backlink data in CSV format. Ubersuggest also has other features for keyword research, content ideas, site audit, rank tracking, and more. It is free to use for up to three searches per day. You can also upgrade to Ubersuggest Pro ($29/month) or Ubersuggest Enterprise/Agency ($49/month) for more features and unlimited searches. Ubersuggest has a 4.5/5 rating on Capterra based on 108 reviews. Users appreciate its simplicity, functionality, value for money, and customer support. 4. Link Explorer by Moz The SEO Keyword Research Cheat Sheet will help you answer questions for your business, such as: What classifies a desirable keyword? 🤔 How do I build a keyword list? 🔑 Where should I place keywords on my page? 🖥️ Download the free PDF now: https://t.co/5cIrNBnsKd pic.twitter.com/qxaMMwcjUy — Moz (@Moz) April 3, 2023 Link Explorer by Moz is a powerful link analysis tool that helps you understand and improve your link profile. It enables you to: Access the