In today’s digital world, it has become challenging to write blog articles that make it to the top on search engines.
Blogging consistently and writing an engaging post that not only ranks on search engines but attracts huge traffic is a hard nut to crack.
According to research, blogs, where posts are consistently going up, are 13% more likely to rank higher on the search results than the websites that update blogs once or twice a month.
So, how can you become a top blogger ranking at the top?
What are some exclusive blog writing techniques that can help you take your site to the top of the search engines?
If you are searching for the answers, you have come to the right place! In this post, we’ll discuss the ways you can boost your organic traffic and search engine rankings by writing a compelling and exceptional blog. Read on.
Optimize your site for search engines
This is no longer an era where you can write a blog post on any topic, insert keywords, upload images, and expect your content to get great exposure. If you want your blog to get ranked on the first page of search engines, you need to do some hard work.
Today, people often employ two major strategies for blogging
- On-page Site Optimization
- Off-page Optimization
On-page SEO involves keyword research, meta-description, image ALT text, headers, bullet points, and everything that makes your article unique and engaging and relevant for what your potential readers are looking for. This is the most popular yet common way of allowing the search engine’s spiders to crawl your website and index it.
On the other hand, off-page SEO involves blog promotion through backlinks. With billions of active blogs on the internet, it gets quite difficult for new bloggers to get their content on top of the search results. Therefore, they start blogging, sweet pitching, guest posting, and cross-promotion techniques to generate quality backlinks from other authority sites. However, you cannot expect Google to rank your blog in the first ten search results unless you write a compelling and well-written blog post.
Use the right SEO writing strategies
Sure, people use paid advertising techniques to drive more traffic to their pages. But the problem is paid methods don’t encourage organic traffic generation.
Research suggests that roughly 70 to 80 per cent of bloggers don’t use paid search services at all. They totally rely on the on-page SEO tactics to drive traffic to their website. Fortunately, these strategies work for them. You don’t need any paid ads if you manage to master the on-site SEO optimization. SEO content writing is the only possible way of generating organic traffic and genuine leads. The question is what on-page actually includes?
- Optimizing your blog for search engines using keywords, meta-data, and multimedia content (such as videos, images, infographics, charts, and etc.).
- Writing a detailed blog on the given topic.
- Answering as many questions of the audience as possible through your blog post, adding most searched for keywords.
- Providing your audience with an accurate solution to their problems.
- Keeping the engagement of your visitors by structuring your content effectively.
That’s it! You don’t need to spend hundreds of dollars to get organic traffic. Instead, a compelling blog post that solves customer’s problems is enough to get your website on the first page of the search results. It is worth to note that SEO friendly web content focuses on visitors rather than search engines.
Write a detailed and well-structured blog post
A compelling blog post is something that everyone loves to read.
You create a blog, select a theme, add content to it, upload images, and carry out the necessary SEO strategies. But you still don’t get the search results you want? The reason can be a boring post that seems way too complicated to be understood.
By well-structured and compelling blog, we don’t mean a post that is 100% grammatically correct or sounds professional. But it should be written in a way that your users find it interesting and informative. It should be so engaging that visitors don’t think twice before checking out other blogs.
Here’s how you can achieve well-structured blog post
Write an eye-catching title
Write a title that makes users more curious to click on your blog’s URL and read the full article. It should be between 50 and 60 characters. Make sure that you don’t stuff keywords unnecessarily in the title. Use it wisely i.e., only if it fits naturally.
Write an attractive introduction
The intro should be short and tell your users what exactly they will find in your post. Try to add some questions in your intro to make your visitors more likely to read the full blog and find answers to their problems. For example, “Do you want to increase traffic and leads? We’ll walk you through some interesting and effortless ideas of gaining more visitors to your website”.
Include examples and illustrations
People love to know how they can relate to your blog. For example, if your blog is about dieting tips for weight loss, give an example of your customers who lost their extra pounds using your strategies.
Make your content engaging
Include bullet points, sub-headings, images, videos, infographics, tables, statistics, and other content that makes your blog easy on the eye. Don’t write long paragraphs or hard-to-read content.
Draw a conclusion
Write a conclusion that explains how your blog post can offer solutions to the problem of your visitors.
Your visitors search for a query on Google and other search engines so this is where they will find your articles first.
They want relevant answers to their problems so you must write a post in a conversational tone since it attracts more visitors.
The idea is to keep your visitors engaged, and what’s a better way of doing that than communicating with them through your blog effectively.
These were some blog writing strategies that can help you draw the attention of your audience and generate more traffic. Follow these tips to become an expert content writer.
I’m a teacher and blogger with a passion for web content writing and the digital economy. I’m a UK education blogger and regularly write for businesses, edit and audit their websites and blogs. I also manage blog content and guest posts on various niche blogs like the UK News Blog. I’m a writer at