press coverage of business events

The beauty of starting a website or blog is that you often don’t know exactly where the journey takes you. You begin with registering a domain and writing about topics that you’re interested in and over time various categories emerge from your overall web content. The most popular topics that people find your website for through their searches on search engines or social media, may establish your online presence as an expert niche publication in the industries you mainly cover. This can attract enquiries from journalists, marketers and event organisers or press departments looking for influencers or digital publishers in their field to cover their events and news. This is the journey I have been on since I started blogging on various websites, which I will share as examples of my editorial work that has led to such collaborations. I will show you how I went about the whole process, from the enquiry stage to the execution stage of press and event coverage as I have noticed that there is a high demand in this field. Why cover Events & News as a Blogger & Publisher? A blog is a digital content publishing platform, which can be utilized for news and event coverage. Consider your websites as web properties that people visit when searching for specific information. The more visitors your website attracts, the better of course as you can offer any content publication a wider audience exposure. You have the opportunity to write about brands and organisations as well as established experts in your niche, you may also be able to conduct exclusive interviews and network, which is all positive ROI for your website. Event and news coverage can also establish you as a writer, digital marketer, or influencer, especially if you can utilize your populated social media channels for more online exposure. You can be creative with how you publish such content, and you’ll need to have guidelines set up that clarify the terms and conditions of your coverage of course. See the services I offer in more detail here: If people are happy with how their events and news are published on your website, they will come back for more. As you can see, I offer press and news release publications, which I offer in two formats: a free plain-text version and a paid media version. I want to give everyone the opportunity to share their news, however, the more value a publication provides, the more work it requires which cannot be offered for free. I explain this in more detail in my release enquiry response emails for example, which look like this: Hi, Thank you for your submission. We can publish your release on the following relevant sites: https://www.londonbusinessnews.com/ DA 38 We offer a free plain text publication without any images/videos/hyperlinks or a paid publication with images/videos/hyperlinks for an admin fee of £40. The main difference is that the branding is much more effective with a media publication, and it offers SEO advantages. Sample of a free publication: https://www.londonbusinessnews.com/ethical-menswear-brand-launch-london-store-with-six-figure-investment/ Sample of a paid publication: https://www.londonbusinessnews.com/smile-direct-club-uk/ You can find more information here: https://www.londonbusinessnews.com/digital-pr-services/ I look forward to hearing back from you so that we can go ahead and publish your release within the next 3 working days. Kind regards, This can be a beneficial and lucrative option for a webmaster if they market and rank their website well to offer their clients the intended exposure and ROI. How to cover Events & News as a Blogger & Publisher? You will have established yourself as an expert in your niche and will therefore bring the necessary know-how to any news and event coverage in your industry. Another plus is that you can be quite creative with your coverage on your website as you’re the webmaster and make all the rules. You should be up to date with the latest features your website can offer in terms of plugins for example for WordPress sites to offer the best web design and user experience for your clients and visitors. If you’re not well-versed in this area, you can always speak with a web consultant to make your website extraordinary. Depending on your website’s unique audience and focus, you can choose certain businesses, experts, or topics you want to cover that you find most suitable and promising. This can be determined by keyword searches with SEO tools and by the nature of enquiries you receive via your website. The way you cover them can also be flexible if you don’t have to follow guidelines from your partners or if you negotiate these beforehand. Make sure you have a clear vision of what you’d like to achieve with your event and news coverage and that you also take your partners’ goals and requirements into account. This will help you identify which features to offer, e.g., photography/videography, interviews, research, social media shares/posts, email marketing etc. Ensure you have the resources to deliver what you offer, e.g., a professional photographer/videographer or required equipment for example. Find below my examples of different events I have covered for some of the blogs I manage to get an idea:   Top Features of Event & News Coverage Publications As you can see, the coverage I currently offer has the following features: Exclusive and unique photographs taken by a professional photographer or provided by a client Quotes from exhibitors Information about exhibitors covered Social media posts that were shared live Hyperlinks that take readers to the exhibitors’ websites/channels My own commentary with regards to my expert opinions on what is covered plus tips and recommendations I have enquired about or researched Depending on the size of an event, it can be difficult to cover everything, so I’d recommend you focus on selected exhibitors, topics, workshops etc. that will be most interesting for your audience based on what you usually cover. Preparation is key and you should always ask all entities you cover for permission to do so, perhaps even liaise with them prior to the event to discuss