Successful Writing Techniques to Use For Guest Posts On Popular Blogs

Successful Writing Techniques to Use For Guest Posts On Popular Blogs

Successful Writing Techniques

Want to know the one word that makes humans powerful? It’s – networking.

Guest blogging is as close as it comes to networking online for copywriters and at ClickDo Ltd. we use it constantly to grow our blogs and websites.

If you manage to land a guest post on a high-profile website, it can truly give your author profile and website a massive boost on search engines. See some of my example guest posts that increased our ranks here:

https://edugorilla.com/the-top-7-ways-to-be-in-control-of-your-kids-online-safety/

How The UK Government Should Nominate The Winner Of The Best Early Years Learning App Competition

Many of these guest posts and infographic submissions have enabled me to rank the UK Education Blog at the top on Google (snapshot was taken 04/10/20):There are two types of guest bloggers

How did I do it? Read on and you’ll find out.

There are two types of guest bloggers:

  1. those who aimlessly use the same pitch for every blog offering guest posts, and
  2. those who send out a personalized pitch depending on the blog.

Don’t be the former.

Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these writing techniques compiled to put you in the running with the rest of the successful bloggers.

1. Understand the blog’s unique voice

Understand the blog's unique voiceYou would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you.

Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point.

Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog.

Give them what they resonate with and try to find the person in charge and email them directly.

2. Submission guidelines are your cheat sheet

Submission guidelines are your cheat sheetIf you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference. Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog. Ensure your writing reflects every guideline listed by the blog.

3. Write for the blog’s readership

Write for the blog's readershipThis is one of the most important points, so pay close attention.

The blog you hope to guest post for will have a specific audience and catering to them must be your priority. Most guest post guidelines insist you must write for your readers first but if your writing fails to intrigue the main readership then your effort will circle down the drain.

It is wise to remember that a guest post is first read by the blog’s viewers, so mold your writing to appeal not just to your readers but the blog’s as well.

4. A list blog gets the most attention

Readers are only after quick information that they can skim through without delving too much into the details. This is why list posts are a real money maker in the blogging industry. If you need a better idea of how list posts work, give Listverse a read.

Your secret to SEO copywriting success is in the form of short sentences with valid information in bullet points, using relevant keywords repeatedly, but in different ways. This is what makes most readers stick around until the end of the blog. If you’ve paid attention to the first three techniques, then curating a list post will not only be easy but also help you stand out from the rest.

At ClickDo we also use list posts successfully on the blogs I manage or as guest post submissions as you can see here:

Top 21 Co Living places in London for great networking

Top 35 Canary Wharf Restaurants: Best Places to Eat & Drink After Work

https://www.selfgrowth.com/articles/4-strategies-to-make-money-online-as-an-affiliate

5. Quality and Quantity go hand in hand

Quality and Quantity go hand in handYou may have noticed websites stressing on the need for quantity when it comes to guest posting but the quality is what will ensure their shelf life.

Guest posting is known to be the best way of gaining viewers and your motto should be quality with quantity. To begin with quality, you must strike a balance between what you want to talk about and what your viewers want to learn.

Once you manage to produce purely relevant content that gets a wide viewership you can move on to quantity. On average you should be able to put out a minimum of 2 to 3 posts every week with a word count of at least 800+. Writing strong pieces of content on a regular basis will help you stay on top of your game.

The more you write, the more you will be read but only if your content maintains a high standard.

6. Use an Article Closing Strategy

Use an Article Closing StrategyThe main agenda towards guest posting is to gain referral traffic and many rely on their bios for that which is a huge mistake. A marketing strategist Gregory Ciotti recognized ‘byline blindness’ as a common issue among readers of popular blogs.

The Internet is filled with guest posts which have led to readers overlooking who has written the blog. Even you must have read a dozen blogs without even noticing the name of the author.

The main danger here is that you might not get any traffic your way, making the guest post worthless. Ciotti formulated a 3-step article closing strategy to overcome this problem.

He advises three elements that you should include in your guest post namely:

  • closing subheadings
  • questioning the readers, and
  • using a call to action.

Your first step is closing subheadings, which means you need to make your conclusion obvious. This can be done by using phrases like ‘Now it’s your turn’ or ‘The ball is in your court’. The next thing is to interact with your readers and ask them questions related to your post. Your final step is to place a CTA (call of action) to ensure your readers make their way to your site.

All you have to do is keep at it, the more content you send out, the more views will come your way.

You can talk to me about guest blogging – I am more than happy to help any blogger out there and offer guest posting opportunities and advice.

Top 12 Blogger Content that went from Zero to Hero

Top 12 Blogger Content that went from Zero to Hero

We live in a digital era. Given the rapid advancement of Internet technology, the blogging platform has witnessed paramount success in the modern era. Whether it is a travel blog or a blogging post related to the fashion industry, education blogs, and so many more – there is a specific blog niche for every type of reader out there. While online visitors love reading informative blogs, there are instances of blogger articles that went from zero to hero.

The ultimate key to the success of a blogging post is its richness and informative trait. The readers should get some valid information after reading a high-quality blog post. Moreover, the blog should also be user-friendly and should aim at delivering a reliable solution to the problem or topic being addressed. In addition to educating the readers, the bloggers all around the world also aim at generating a lucrative revenue through their blogging platform or blogs online.

Whether you are a beginner or a seasoned blogger on the online portal if you are looking for lucrative ways to multiply your revenues & popularity, here are some of the top bloggers you should know about and check out for inspiration:

Top 12 blogger content

1. Trello

trelloTrello brings forth a flexible way of organizing multiple things with people all around –right from the lengthy email threads to complex spreadsheets, longer sticky notes, and unmanageable software units. For maximizing the overall experience of the users, Trello presents crystal-clear product descriptions on its portal. The copywriting technique employed at Trello is impressive and descriptive at the same time.

2. Nadav Dakner on Conversions & Sales

Nadav Dakner –a leading copywriter, presents his views on the topic “7 Psychological Triggers for Mind-blowing Conversions, Sales, & Growth.” The articles by this blogger revolve around the concept of psychology and copywriting effectively. The posts by Nadav are crisp and straightforward while delivering a potential solution right away.

3. Techcrunch

techcrunchSince its inception in 2005, the blogging platform has gained a huge momentum to become a leading name in the field of technical blogging. If you are on the lookout for excelling in the tech-savvy industry, it is high time that you read the frequent blog posts available on this portal. With the myriad of big-time tech-based investors and readers out there, the portal is filled with technology-focused blogs to help them grab the market.

4. Moosejaw

MoosejawTouching its products with a contemporary copywriting skill, Moosejaw is a leading outdoor apparel store online that grabs the attention of its readers through its informative blogs. The online store promotes its online products without being overtly forward about the same. The portal aims at targeting the emotions of the readers and end consumers to make the overall experience highly engaging.

5. UrbanDaddy

Urban DaddyThis blogging platform has garnered the interests of the consumers through its concept of open emails. Even when consumers tend to click on such emails, the results are not at all disappointing. Without the presence of long sentences or promotional phrases, the writers here are quite straight to the point. The overall structure of the emails also features a purposeful organization for the best outcomes.

6. Dooce

dooceHeather Armstrong –one of the highly influential personal bloggers has been writing for Dooce since 2001. Armstrong aims at targeting individuals going through a difficult phase in life –right from depression to anxiety, postnatal depression, family life, work-life, and so more. As such, readers are known to connect easily.

7. Articulate

ArticulateA leading HubSpot Agency Partner, Articulate, is a renowned marketing agency based in the United Kingdom. The website’s blogging section is quite famous for being filled with confident, witty copies of interesting blogs. The bloggers here aim at playing with the blog header to grab the attention of the end readers. The main objective of the site is to help out job seekers find the right job of their choice.

8. First Round Capital

First Round CapitalWhile copywriting effectively is all about making the readers content, it is also about ensuring that the content that they read is well-understood and interpreted. The bloggers at First Round Capital are known for doing a great job in letting the value of the respective offerings for the consumers sell themselves. The bloggers here allow the readers to let their guards down while understanding the brand and its community.

9. Velocity Partners

Velocity PartnersVelocity Partners is a leading B2B marketing agency based in London. The co-founder of the agency –Doug Kessler, aims at sharing his industry-specific views on SlideShares about the modern concept of digital marketing. In the modern world, wherein online readers tend to have a shorter span of attention, getting the message through right is the ultimate goal.

10. Intrepid Travel

intrepid-travelIf you are looking for something interesting in the travel niche, Intrepid Travel has got something for you. Delivering straightforward and functional travel-related blogs and articles, the online portal aims at achieving the intersection of something interesting & information at the same time. The famous travel agency is amazingly functional when it comes to professional copywriting.

11. R/GA

Rga-logoThis is a perfect instance of excellent social media blogging or copywriting. The company is famous for its witty, yet attractive Twitter blog posts and social media posts for drawing the attention of the target audience.

12. innocent

Innocentinnocent is a famous drink-making company based in the United Kingdom. The promotion content on the portal is all about interesting tone, style, and language. The style of its promotional content is known to match the product line effectively.

Are you looking to boost your business revenue & sales through blogging?

ClickDo is a leading online marketing agency that helps you with useful services and advice such as the money-making online guide. They have built their number of monthly visitors to around 5K on their portal. ClickDo features over 10K visits on a monthly basis through its highly informative and frequently-read blogging content. The online marketing and SEO experts share their knowledge and skills at SeekaHost University where you can take online courses about blogging, copywriting, and more.

Adopt the successful strategies utilized by bloggers around the world to deliver the right outcomes for your online portal.