digital marketing

Dictionary, digital marketing

Is Trend-Driven or Evergreen Content Marketing Winning in 2026? 

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What My Manuela Willbold Platform Data from 2025 Reveals About What Gets Eyeballs! In 2026, 61 % of UK marketers plan to expand their content marketing efforts, focusing on trend‑driven formats. But which type of content really delivers results? Visibility and engagement are becoming harder to earn as AI-generated content floods organic search results. Yet people are still searching online for real answers, inspiration, and practical tips. On My Manuela Willbold Platform, I analysed my highest-performing content from 2025 to understand what genuinely drives views, clicks, and sustained audience engagement — beyond automated trend-chasing and fleeting hype. Here’s what my review reveals and why it matters in content marketing in 2026:   Practical Guidance Wins: Making Money Online in Germany Practical, actionable guidance consistently outperforms hype or flashy trend content. Interest in earning money online in Germany has surged, reflecting growing demand for financial independence and supplementary income opportunities. This trend aligns with broader behaviour in the UK, where 39% of adults now have at least one side hustle or online income stream, up from previous years as economic pressures and digital opportunities expand (Source: Finder, 2025). My guide on How to Make Money Online in Germany reached over 107,000 impressions and 2,500 clicks on Google alone — demonstrating that content offering realistic, detailed, and actionable strategies resonates deeply with audiences actively seeking ways to earn online beyond traditional employment. Curiosity Drives Engagement: Exploring Alternative Search Engines Search behaviour is evolving, with users increasingly looking beyond traditional search platforms and seeking informative content that explains why and how alternative tools work. Although Google still dominates, holding around 93% of the UK search engine market share in 2025, emerging AI-powered search tools and privacy-focused engines are gaining traction as users explore diversified ways to find information (Source: klatch.co.uk). My guide reviewing the Top Alternative Search Engines to Google generated 123,000 impressions, showing that audiences actively engage with content that explores emerging trends and provides actionable insights, even in niche or technical areas. This performance underscores the ongoing value of curiosity-driven, educational content in helping readers understand the changing landscape of search, choice, and online discovery. Practical Resources: Guest Posting Sites for Visibility For creators and marketers, building authority and online reach depends on accessible, structured resources that simplify complex tasks. Guest posting remains one of the most effective strategies for increasing online visibility, with 60% of marketers reporting it as their top link-building tactic and 73% seeing measurable traffic growth from well-planned campaigns (Source: OutreachBoard, 2025). My Guest Posting Sites List achieved 92,000 impressions, showing that audiences actively engage with content that provides practical, actionable resources. This performance underscores the ongoing value of structured guides and directories in helping creators establish authority, expand reach, and sustain engagement in competitive digital markets. Shape the Digital Marketing Trends That Matter in 2026 Marketing trends are shaped by real insights, practical strategies, and authentic voices. I believe the future of digital marketing is human-led storytelling, even as AI-generated campaigns become more widespread. Real voices and human expertise will lead to real results, creating lasting engagement. Turn My 2025 Insights Into Smarter 2026 Marketing Success I’m here to help you position your brand alongside the UK’s most searched and high-performing digital marketing content in 2026. From evergreen guides on remote working to trend-driven marketing strategies, I make it easy for your message to reach the right audience, spark meaningful engagement, and build long-term visibility. I invite you to share your marketing insights, emerging strategies, or digital economy trends on my Trendspotter page. Join the stories shaping 2026, showcase your expertise, and connect with UK marketers and professionals in a genuine, authentic way. Submit your content today and let your marketing voice be heard.

n8n-vps-hosting-digital-assistant-for-marketing-agencies
digital marketing, Web Hosting

Why your Marketing Agency’s new Digital Assistant is N8N VPS Hosting

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If you run a digital agency, you know how quickly operations can get swamped by repetitive tasks — new orders, customer emails, data exports, inventory updates, CRM changes, marketing campaigns, reporting, and more. What if much of that could happen automatically, reliably, and behind the scenes — freeing your team to focus on strategy and growth? That’s exactly what n8n VPS hosting makes possible and I want to explain what n8n is, how a VPS hosting setup helps deliver on its promise, and why SeekaHost’s n8n VPS hosting is an especially smart fit for agencies considering the constantly evolving face of marketing. What is n8n & how does it work? n8n is a workflow automation platform. It lets you connect apps, services, and tools together so that tasks that once required manual effort can run automatically. Think of it like a “digital assistant” for your internal processes. No coding needed (unless you want). With a visual, node-based interface, you can build workflows — or “recipes” — by dragging and dropping modules. That means even non-developers (e.g. project managers, operations staff, marketing team members) can set up automations according to freecodecamp.org. Connect nearly anything. n8n supports integration with hundreds of apps and services — from CRMs and email platforms to e-commerce tools, databases, payment gateways, analytics and messaging services. Flexible logic, customisable workflows. Unlike simpler automation tools, n8n lets you build complex workflows with branching logic, conditionals, loops, data transformations — ideal for real-world business needs like order processing, lead nurturing, data syncing, and more as AltexSoft explains. In short: n8n gives agencies a central hub to automate and streamline almost any repetitive task — from marketing to administration to fulfilment — without getting bogged down in spreadsheets or manual data juggling. Why hosting n8n on a VPS matters (vs simpler setups) You could run n8n from a local PC or a shared server — but that comes with severe drawbacks for serious businesses. Hosting on a VPS (virtual private server) solves many of them. Here’s why that matters for agencies: Reliability and uptime: A VPS gives you stable performance and a public IP, which means your automations (webhooks, scheduled tasks) run reliably 24/7. No more “my PC was sleeping/offline, so the order-processing didn’t run.” Security and control: With VPS hosting you get full control over your server environment — better security, data privacy, and the ability to integrate private APIs or internal tools. For agencies handling client data or dealing with customer info, that control is often essential. Scalability: As your business grows — more clients, more customers, more workflows — a VPS lets you upgrade resources (CPU, memory, storage) to match demand. This avoids performance bottlenecks and ensures automation stays smooth. Professional setup without DIY pain: Compared with self-hosting (on local machines or bare-metal), a VPS removes the headaches of port forwarding, dynamic IPs, hardware failures, and home-internet outages. That’s a big deal for mission-critical automations. For marketing agencies offering virtual marketing, those differences aren’t optional — they define whether your automation runs smoothly or fails at the worst moments. Why n8n VPS hosting is often a better fit than “plain” VPS hosting for agencies Running a “normal” VPS and hosting a website or store is great — but it doesn’t deliver the same advantages as a VPS tuned for n8n. Here are key distinctions in terms of what you need: What you need as an agency What n8n VPS hosting gives you Automations across multiple tools (CRM, orders, emails, marketing) A powerful orchestration platform connecting all tools without manual effort Handling lots of repetitive tasks reliably (order-sync, inventory, notifications, reporting) Workflows that run automatically, triggered by events or schedules, even outside business hours Data consistency and control, especially if working with multiple clients Self-hosted environment giving full control over data location and privacy Flexibility to grow and evolve business logic Ability to build complex workflows, adapt logic, integrate new systems — without being locked into rigid templates Cost-efficiency and avoiding recurring high fees for many tasks With a VPS, avoid per-workflow or per-execution costs common in managed/hosted solutions. In other words, n8n VPS hosting isn’t just “another server” — it’s a dedicated automation machine built for the real-world demands of agencies and online shops. Recent automation trends that make this more relevant than ever Automation everywhere: More businesses are embracing automation not just for marketing or IT, but for the full business lifecycle — order processing, customer support, billing, analytics, reporting, even AI-powered agents. n8n is increasingly used to orchestrate workflows across all departments. Complex workflows beyond simple triggers: Modern e-commerce and agency operations often involve branching logic, conditional flows (e.g. different workflows for different customer types or order sizes), data enrichment, API integrations, and more. Tools like n8n make these possible without huge engineering overheads. Shift toward data control, privacy and self-hosting: With increasing attention on data protection and compliance (GDPR, client confidentiality), many agencies and sellers prefer self-hosted automation rather than cloud-only SaaS. n8n’s self-hosted mode on a VPS gives them that control. Cost pressure + need for efficiency: As competition intensifies, businesses want to do more with less — automate manual workflows, reduce errors, cut overheads. n8n on VPS offers a cost-effective way to scale automation without massive recurring costs. Given these trends, investing in automation infrastructure — not just a website server — can give agencies a real competitive edge. Why SeekaHost’s n8n VPS Hosting is a strong choice for your Agency SeekaHost offers a VPS environment suited to running n8n — giving you the benefits of a stable server plus the power of n8n automation. For an agency, that means you get a hosted automation platform where you control data, workflows, integrations, and scale — but without the overhead of building and maintaining your own infrastructure. Instead of paying per workflow or per execution (like some cloud-based automation tools), you get a flat-rate server you control — which often ends up being more cost-effective, especially for high-volume operations. Using SeekaHost’s n8n VPS

Digital marketers collaborating in a futuristic workspace with AI tools, holographic data, and creative content visuals — representing the future of marketing in 2030.
Dictionary, digital marketing, digital PR

The Changing Face of Marketing in 2030: Advertising Trends Shaping the Future

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I had the pleasure to unpack the powerful shifts redefining marketing in 2025 and beyond with the team at the Sun Dog AI Consultancy recently.  In this podcast episode we explore topics ranging from AI marketing innovations to evolving consumer values and behaviours and how these changes will likely transform the ways in which small and medium-sized businesses connect with audiences and consumers.  We unravel how traditional advertising is fading as digital storytelling, influencers, and interactive content dominate. The real advantage for SMEs? Agility. With AI-driven insights and automation, even smaller teams can now personalise campaigns and scale faster than ever before.  But technology isn’t everything. Consumers are increasingly seeking authenticity, transparency, and meaningful experiences. Building trust and human connection will become the strongest form of marketing currency as we establish.  The time is now to embrace these changes with AI tools to enhance—not replace—your creativity and unique voice, and focus on what makes your brand human, purposeful, and real. 1. The Evolution of Advertising Models Traditional advertising is giving way to more dynamic, data-driven experiences. Instead of broad campaigns on TV or print, businesses are embracing “shoppable” storytelling, influencer partnerships, and digital content that directly link engagement to conversion as ad fatigue and scepticism drive users toward ad-free or “attention-light” environments.  Our Takeaway: For SMEs, this opens opportunities to reach targeted audiences more affordably through niche online communities via social media or streaming channels. As the CMO at ClickDo I can support brands with niche marketing strategies and content creation and distribution.  2. AI and Data Redefine Marketing Performance Analysis Artificial intelligence is transforming how ads are created, optimized, and delivered. AI tools can now analyse audience insights, generate content variations, and personalise messaging at scale. Building workflows where AI and human creatives collaborate to generate and test high-volume, platform-tailored content quickly can make all the difference.  Our Takeaway: For SMEs, AI levels the playing field — making advanced analytics and automation accessible without enterprise budgets, however the interpretation and implementation is a key factor in any successful marketing campaign. I can offer support with effective branding and content strategies building on data insights.  3. Consumer Expectation Shifts Today’s customers want meaningful, transparent, and value-driven interactions. They are more privacy-conscious and expect authenticity from brands. Brands that focus on trust-building, sustainability, and customer experience will stand out among others if they meet the expectations when delivering.  Our Takeaway: Identifying the unique brand voice and persona is key to creating (video) marketing content that converts and boosts follower growth. I can offer support with tailored branding and content strategies across micro-communities that matter in the respective industry.   4. Emerging Content Formats in Marketing As more AI tools emerge that make content creation easier and faster, it becomes vital to diversify content formats like short-form video that’s especially popular on TikTok and Instagram or conversational ads on YouTube and Facebook.   Our Takeaway: Creating loyal communities and interactive content that motivates users to engage virtually with your brand will drive conversion. I can offer support with creating interactive content for various channels that’s tailored to the individual brand voice and persona.   5. Actionable Steps to Prep for Marketing in 2030 Use suitable AI tools for content creation, analytics, and campaign automation, but ensure you train them effectively to reflect your brand voice and persona.  Focus on transparency and ethical marketing to build customer trust and reflect this in what you deliver.  Prioritise community-led marketing — nurture real engagement, not just impressions, connect with followers and subscribers to build authentic relationships that last.  In short, the future of marketing belongs to brands that combine data intelligence with creativity and authenticity. Brands have an exciting opportunity to innovate faster, connect deeper, and grow smarter than ever before, but they need to use the latest technology based on their unique requirements and profile.  I believe that customised marketing works best so if you look for inspiration for your next campaign, connect with me to brainstorm ideas and opportunities!    

how-influencer-marketing-boosts-brand-growth
digital marketing, digital PR

How Influencer Marketing Boosts Brand Growth

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In this digital age of connectivity, influencer marketing is one of the most powerful tools used to build a brand, drive engagement and create long-term customer relationships. Unlike traditional advertising, which often struggles to cut through the noise of online content, collaborating with influencers allows brands to connect with audiences through trusted, relatable voices. The explosion of social media and the proliferation of content creators across all niches have given businesses of different sizes unprecedented access to highly engaged communities. Whether it’s a global fashion brand working with a style blogger or a local café partnering with a food content creator, brands can now tap into the trust and rapport that influencers have built with their followers over the years. This shift in marketing dynamics is not just about short-term sales boosts; it involves long-term brand positioning. Influencer marketing combines the personal touch of word of mouth with the scale of digital platforms, making it perfect for today’s consumers, who value authenticity, transparency and relatable storytelling. By working with influencers strategically, brands can enter new markets, reinforce their values and position themselves in cultural conversations that matter to their target audience. In this article, we’ll look at how influencer marketing works, how to choose the right partners, and how to build a strategy that fuels sustainable growth. What is Influencer Marketing and Why Does It Work? At its core, influencer marketing is the practice of partnering with individuals who have built a significant and engaged following – whether on Instagram, YouTube, TikTok, LinkedIn or personal blogs – to promote a brand, product or service. These individuals are often seen as experts, trendsetters or relatable peers in their niche. Their recommendations carry weight because they come from an established relationship of trust with their audience. Influencer marketing and particularly AI-First influencer marketing work so well because of the psychology of social proof. People are more likely to believe and act on the advice of someone they trust, especially if that person seems like them or shares their interests, than they are to respond to a faceless ad. In a world where consumers are bombarded by brand messages daily, influencer endorsements cut through the noise by being organic, personal and relevant. Plus, influencer marketing aligns with how people consume media today. Rather than passively absorbing one-way communication, audiences actively choose whose content to follow, interact with and share. This voluntary engagement creates a fertile ground for brand messages to be woven into the influencer’s content. As a result, campaigns driven by influencers often achieve higher engagement rates, stronger recall and more meaningful conversions than traditional ads. Choosing the Right Influencer for Your Brand Not every influencer will be right for your brand, even if they have large followings. The success of an influencer marketing campaign depends on aligning your brand with voices that resonate authentically with your target audience. When evaluating potential partners, start with audience demographics – age, gender, location, interests – and make sure they match the customers you want to reach. An influencer’s reach is only valuable if their followers are potential buyers of your product or service. Beyond demographics, engagement rates are key. A smaller influencer with a highly engaged audience will drive more meaningful results than a mega-influencer with millions of passive followers. Look at likes, comments, shares and even the tone of interactions. High engagement means trust and loyalty, which is more valuable than reach alone. Relevance and authenticity are equally important. The influencer’s content style, tone and values should align with your brand identity. An influencer who genuinely loves your product and can integrate it into their content will deliver more persuasive messaging than one who just posts a transactional endorsement. This is why reviewing past collaborations, content quality and how these influencers interact with their audience is essential before committing to a partnership. Building a Strong Influencer Marketing Strategy Jumping into influencer marketing without a plan will result in wasted resources and missed opportunities. A successful campaign starts with defining your primary objectives. Are you looking for brand awareness, website traffic, lead generation or direct sales? Your objectives will determine your influencer selection, campaign messaging and measurement metrics. Once your objectives are set, choose influencers strategically. For awareness campaigns, you might prioritise reach; for conversions, you may focus on micro- or mid-tier influencers with high engagement in your niche. After selection, invest time in collaboration and content planning. Influencer marketing works best when it feels natural, so co-creating content that reflects both the influencer’s style and your brand message is essential. Budget is another key decision — influencer partnerships can range from gifted collaborations with nano-influencers to multi-channel, long-term contracts with top-tier creators. Your budget should reflect your goals and the level of partnership you want to build. Finally, establish clear guidelines, deliverables and timelines, but let influencers have creative freedom to create content that will genuinely resonate with their audience. Influencer Content that Converts The quality and authenticity of the content will make or break an influencer campaign. Audiences can spot overly scripted or forced promotions a mile off, and it can damage both the influencer’s credibility and your brand’s reputation. The best collaborations give influencers creative freedom, trusting they know what will engage their audience. Storytelling should be at the heart of your approach. Rather than just showing a product, ask influencers to share personal experiences, demonstrate how the product fits into their life or highlight a specific problem it solves. This narrative-driven approach makes the content more memorable and builds an emotional connection with potential customers. Visuals are important too, especially on platforms like Instagram and TikTok, where aesthetics drive engagement. High-quality imagery or video production, on-brand colour schemes and consistent visual identity help to reinforce your brand message. And while creativity is key, every piece of content should have a clear call to action, whether it’s visiting your website, using a discount code, signing up to a newsletter or following your account, guiding interested viewers to the next step. Using Multiple Platforms for Maximum Impact One of

summer-event-marketing-ideas-with-viral-uk-food-and-beverage-trends
digital marketing, digital PR

5 Summer Marketing Event Ideas with Hot Hospitality Trends!

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We all love summer, especially as it is the perfect season to attend and host vibrant events, from backyard BBQs to large-scale festivals. Many brands utilise event marketing in the summer to stand out in a competitive market and reach new audiences. But event marketing must connect with evolving consumer tastes and cultural trends to go viral.  In the UK, the food and beverage scene is rapidly shifting toward plant-based options, mindful drinking, and exciting global flavors — all of which present powerful opportunities for marketers to tap into. According to Jellybean Creative’s 2025 food and drink insights, these trends are shaping how UK consumers choose where they eat, drink, and spend their time — making them essential considerations for successful event campaigns. In this guide I share 5 summer event marketing ideas that follow the latest UK food and beverage trends. These strategies are designed to help businesses create buzzworthy experiences that guests rave about on social media — before, during, and after the event — turning a summer gathering into a viral sensation that people talk about. Summer Event Marketing Timeline Phase Digital Action Food/Drink Activation Marketing Goal Pre‑Event Teasers via email & Reels Showcase vibrant plant-based burgers & mocktails Build anticipation and grow pre-event awareness Launch Live Instagram Story Behind‑the‑scenes look at logo-branded mocktail bar Humanize your brand and highlight event exclusivity During Interactive polls & live demos Feature wellness drinks and mezze-style food zones Drive real-time engagement and enhance event experience Post UGC-based recap video Spotlight sustainability efforts & top menu moments Extend brand reach and encourage future attendance 1. Target the Plant-Based & Flexitarian Movement Need to Knows: Plant-based eating is more than just a trend—it’s a lifestyle embraced by millions across the UK. Recent taste trends show that around 25% of UK adults identify as flexitarians, meaning they mainly follow a plant-based diet but occasionally enjoy meat or fish. This shift is driven by health, environmental, and ethical considerations. For event marketers, offering delicious, satisfying plant-based options is a powerful way to attract and retain more eco-conscious consumers and I regularly blog about food tips on the Green Living Blog.  Marketing Ideas: Share sizzling summer treat visuals: Capture the heat with vibrant photos and videos of colourful vegan burgers, smoky jackfruit sliders, and BBQ veggie platters. Incorporate your brand colours, logo and slogans into the images to make them eye-catching and perfect for sharing on social media. Tell the stories behind the bites: Share behind-the-scenes content of your plant-based vendors — from farm-fresh ingredients to sunlit prep kitchens. Use reels or carousels to highlight the inspiration behind each summer dish and build a connection with your audience. Collaborate with eco-conscious influencers: Partner with UK-based vegan and sustainability influencers to give your summer menu a boost. Let them preview dishes, go live from your event, or run giveaways that amplify your reach. Launch a summer hashtag challenge: Encourage attendees to post their favourite plant-based plates using fun, branded hashtags like #GreenGrillFest or #PlantPowerBBQ. Offer prizes for the most creative summer-themed posts to drive engagement and user-generated content. Key takeaway: Offering high-quality plant-based dishes at your event is not only an ethical choice but a marketing strategy that increases your event’s relevance and shareability following current lifestyle trends. 2. Offer Quirky Low and No-Alcohol Drink Alternatives Need to Knows: The mindful drinking movement is reshaping social norms around alcohol. The statistic that nearly 1 in 3 UK adults are reducing their alcohol intake is supported by recent research from Aviva, driving demand for creative, sophisticated low- or no-alcohol options. Marketing Ideas: Host interactive online events: Invite your audience to live virtual mixology classes where they can learn to make your event’s top low-alcohol drinks. Leverage polls and quizzes: Engage your audience by asking them to vote on which alcohol-free drink should be featured at your event or guess ingredients for prizes, and run Instagram giveaways to boost participation and excitement. Develop branded AR filters: A fun filter that adds your event’s signature mocktail to selfies encourages user-generated content and wider reach. Key takeaway: Offering and incorporating creative low and no-alcohol drinks into your event marketing helps broaden your event’s appeal and taps into a booming wellness market. 3. Follow the Wellness Movement Need to Knows: Consumers are increasingly seeking drinks that do more than just quench thirst — they want beverages that boost immunity, enhance mood, and support overall wellness. Functional drinks like kombucha, adaptogen-infused elixirs, and probiotic waters are trending rapidly across the UK. According to Grand View Research, the UK kombucha market is experiencing significant growth, reflecting a broader consumer shift toward health-conscious beverage choices. Marketing Ideas: Educate with summer-smart content: Share fun, bite-sized facts about the cooling and health-boosting benefits of your summer event drinks using Instagram carousels or TikTok snippets. Host a “Summer Wellness Hour”: Introduce a dedicated time during your event featuring functional mocktails, chilled herbal teas, or coconut-based smoothies paired with light yoga or guided meditation sessions to attract wellness-seeking attendees and followers. Launch a sunny drip email series: Warm up your subscribers with refreshing wellness tips, exclusive early-bird offers, and sneak peeks of your summer drink menu to build buzz before the event. Run a “Find Your Summer Sip” quiz: Engage followers with a fun interactive quiz — like “Which tropical wellness drink suits your vibe?” — to boost shares, saveable content, and brand love. Key takeaway: Wellness drinks resonate strongly with today’s health-conscious consumers and add a unique experiential layer to your summer event marketing. 4. Celebrate Intercultural Flavours & Community Sharing Need to Knows: The UK’s multicultural culinary scene continues to influence festival menus, with street food-style sharing platters from Morocco, Korea, India, and the Mediterranean gaining huge popularity. In fact, the UK street food market is now worth around £1.2 billion, with over 7,000 street food vendors across the country — a number that’s grown by 20% year-on-year, according to Street Food Business Expo 2024. These communal dishes are perfect for summer social settings and make

spring-cleaning-methods-for-marketers
digital marketing

10 Creative Spring Cleaning Methods for Marketers To Boost Campaigns!

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Spring is a season of renewal, transformation, and clarity—concepts that resonate deeply with both personal habits and business strategies. Just as households embrace spring cleaning to refresh their living spaces, businesses can adopt the same philosophy to revive branding, sharpen messaging, and deepen customer engagement. Using spring cleaning as a metaphor can provide a strong seasonal framework for your marketing campaigns—one that feels both relevant and emotionally resonant. Here’s how to do it with depth and intention: 1. Audit and Reorganise Your Business Offerings Spring cleaning starts with evaluating what you have and deciding what stays and what goes. Apply this principle to your services, products, or packages. Businesses should regularly review what they offer to ensure everything aligns with their current goals, customer needs, and market trends. Focus on identifying: Services that are underperforming or no longer relevant. Products that need updating, restocking, or retiring. Opportunities to streamline or bundle offers in ways that add customer value. This “cleansing” phase can also help you spot gaps—areas where something new might be introduced to add freshness to your brand’s direction. 2. Refresh Your Brand’s Visual and Digital Identity A seasonal refresh of your brand’s look can breathe new life into your business and enhance its visual appeal. Just as homes come alive with fresh blooms and lighter tones in spring, your brand should reflect that same vibrant energy.  Revitalize your visuals and attract eco-conscious customers by pairing your spring makeover with thoughtful, sustainable coupon marketing, offering value while reinforcing your commitment to a greener future. This can include: Updating your brand colour palette with softer, brighter seasonal tones. Introducing refreshed typography, icons, or subtle design upgrades across digital assets. Revisiting your logo or brand imagery to ensure it still resonates with your mission and audience. This visual renewal helps communicate that your business is forward-looking, actively engaged, and in tune with the environment and your audience’s mindset. 3. Update and Organise Your Website and Social Media Platforms Your website and social media pages are your digital storefronts — and like any storefront, they can become cluttered or outdated over time. Spring is the perfect season to refresh the user experience by ensuring every piece of content, link, and layout is clean, functional, and aligned with your brand message. With the help of no-code development tools, you can easily streamline updates and enhancements without the need for complex coding, making your digital spring cleaning both efficient and sustainable. Areas to prioritise: Remove outdated announcements, seasonal graphics, or broken links. Reorganise menus and navigation to improve ease of use. Update bios, contact details, product descriptions, and keywords. Introduce fresh content such as blog posts, FAQs, or landing pages. A clean, modern, and up-to-date digital presence enhances user trust and helps boost SEO performance. 4. Introduce Seasonal Messaging into Your Content Strategy Spring evokes feelings of clarity, simplicity, energy, and fresh beginnings — the perfect emotional palette to inspire your brand’s content. Harness these vibes across your written and visual messaging by incorporating personalized video marketing campaigns. Your seasonal messaging can revolve around: Encouraging customers to “clear the clutter” in their lives, businesses, or habits. Framing your offerings as a tool for renewal or refreshment. Highlighting transformation stories, goals, and growth opportunities. This kind of language can be used consistently in blog posts, social captions, newsletters, and product descriptions to build an emotionally compelling narrative. 5. Refine Your Email Marketing Campaigns Think of your email list as a closet—it needs periodic sorting. Take time this season to clean up your contact lists and improve how you communicate with your subscribers. Steps to consider: Segment your audience for more personalized, targeted content delivery. Clean your list of inactive subscribers to boost open rates and deliverability. Update subject lines, preview texts, and CTA buttons to align with spring themes. Craft campaigns that reflect new starts, personal transformation, or fresh deals. Spring-cleaned email marketing feels more intentional and can dramatically improve customer experience. 6. Create Campaigns That Promote Customer Self-Improvement Spring cleaning is symbolic of personal growth and change. Position your brand as a partner in helping customers simplify, reorganize, or elevate some aspect of their lives or businesses. Consider framing your product or service around: Time-saving benefits. Mental clarity or emotional relief. Organisation, productivity, or simplicity. Fresh starts, wellness, or self-care. When people feel your brand is helping them live better or work smarter, loyalty increases—and so does conversion. 7. Integrate Sustainability and Eco-Friendly Messaging Spring is also linked with nature, renewal, and sustainability. Integrating environmentally conscious messages into your campaigns adds value and aligns with customer values. To do this: Highlight sustainable practices within your business. Promote products or services that support eco-friendly lifestyles. Share tips, resources, or content about environmental awareness. This approach not only strengthens your brand purpose but also positions you as a responsible leader in your industry. 8. Repurpose and Improve Existing Content Not all spring cleaning involves throwing things away. Sometimes, it’s about finding hidden value. Revisit your archived blog posts, social media graphics, or digital downloads, and breathe new life into them. You can: Update content with current data or trends – check out my encyclopedia to find information you can use. Improve visual elements to match current branding. Repost popular pieces with a seasonal introduction or caption. This approach is efficient and allows you to extend the shelf life of your best content while aligning with the theme of refreshing and simplifying. 9. Communicate Your Internal Improvements Publicly Let your audience know you’re working behind the scenes to improve your operations. Whether you’ve simplified your checkout process, upgraded your customer service tools, or reorganised your office for efficiency, share it with your audience. Communicating internal updates: Shows transparency. Builds trust and relatability. Signals a culture of continuous improvement. Customers love seeing the human side of businesses, and it helps reinforce brand loyalty through shared values. 10. Set Clear Goals for the Season and Share Progress Just as individuals create spring to-do lists or resolutions, your brand

how-to-stay-ahead-in-the-digital-economy-with-ai
digital marketing, Make Money Online

How to Embrace AI and Stay Ahead in the Digital Economy

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In today’s reality, embracing technology is almost a key success factor. Artificial intelligence is developing rapidly and transforming almost all spheres of our lives. From everyday tasks to business. To use the latest technologies to your advantage and remain competitive, it is important that you understand how AI works and know how to adapt it to your needs. In other words, you need to be able to integrate it into your business. That is why we will look at how to effectively use artificial intelligence to not only increase productivity but also to improve the customer experience and virtual marketing with AI to maintain a strong online presence. Embracing AI in Your Life and Work – Why It Matters The world of digital technologies is developing extremely fast. Those who do not adapt to new realities risk being left behind quite quickly. Artificial intelligence is already being used in many areas. From personalizing marketing strategies to automating business processes. AI allows you to: significantly save time, optimize work processes, increase the efficiency of customer interaction. For example, we can cite the following case study. It shows how a well-crafted AI letter can help. It will make it much easier to write high-quality letters of recommendation. Using a well-crafted AI letter, you can create convincing and professional documents. The ones that meet all the necessary requirements. AI-generated content also allows you to create unique texts. The ones that improve the quality of communication and increase work efficiency. By mastering tasks like composing an AI recommendation letter for example better, you will be able to significantly improve the quality of your texts and make the process of creating them faster and more efficient. This will not only save you time but also ensure a high level of professionalism in business and career communication. Increasing Efficiency with the Use of AI Routine tasks automation Improved customer service Optimization of business processes Routine tasks automation With the help of AI, you can significantly reduce the time spent on routine operations. This includes: data processing, planning, resource management. AI-powered devices can: analyze large amounts of information, automatically sort and organize it, provide useful recommendations for decision-making. Improved customer service AI improving customer experience is becoming increasingly popular. Chatbots. Virtual assistants. Automated customer support systems. All of them allow you to quickly respond to user requests and personalize communication. As a result, AI improves customer experience. Thanks to this, you not only increase customer satisfaction but also help your company save resources. Optimization of business processes Artificial intelligence helps to increase the efficiency of companies by automating processes and analyzing data. In logistics and supply chain management, AI allows to: predict demand, optimize delivery routes, reduce costs. It helps businesses work faster and more efficiently. And thus, reduce losses. To Use AI Effectively – How to Learn? Mastering AI requires constant learning and self-development. Luckily, we have a lot of online courses, webinars, and training on this topic available today. They will help you understand the basics and practical application of AI. It is best to start with basic courses. Then, move on to more complex topics. For example, machine learning and deep learning. Practical application Theoretical knowledge without practical application will not bring the desired benefit. Therefore, experiment with different AI tools and analyze their capabilities. Adapt them to your own needs. You can test AI-powered devices or try to create AI-generated content. Both for personal projects and for your business. Digital Marketing and AI AI plays an essential role in modern marketing as it helps to: analyze user behavior, predict trends, customize personalized advertising. Using machine learning algorithms, marketers may create more accurate and effective campaigns. AI for content creation When you create high-quality content, you contribute to a strong online presence. AI helps to generate texts, videos, and graphics that appeal to the target audience. It can also optimize content for search engines. This means increasing its visibility and driving more traffic to the website. AI and Ethical Considerations When using AI, you should rely on specific ethical principles. Artificial intelligence is a tool. It is not a replacement for human reasoning and thinking. Therefore, use it responsibly. Avoid copyright breaching, manipulation, spreading false information and privacy violations. As AI develops, the number of challenges related to personal data protection is only growing. So, when using AI-powered devices, follow security and data protection policies. This way, you can avoid data leaks and cyberattacks. Closing Thoughts Artificial intelligence is unquestionably an invaluable tool.  It creates numerous chances for personal and professional development. From embracing the technology to creating a strong online presence, the integration of AI into your business will help you stay competitive and improve your AI customer experience. Do not be afraid of change. Learn and experiment. This way, you can take full advantage of AI and stay ahead in the digital world.

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All posts, digital marketing, Make Money Online

7 Best Digital Marketing Side Hustle Ideas for a Side Income

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In the UK, side hustles have become a powerful way to supplement income, offering the flexibility to work around existing jobs, family responsibilities or studies. During my research, I came across a report by The Independent stating that around 40% of UK workers do side hustles, with digital marketing emerging as a leading option because it is scalable, accessible, often remote and low-cost to start. Side hustles are becoming particularly attractive as the cost of living rises and wages fail to keep pace with inflation. Digital marketing can help meet this need, as it includes opportunities such as content creation, social media management and paid advertising, which initially require time and skill, not money. Why Side Hustles are the Key to Financial Freedom in the UK? 1. High Demand for Digital Skills: The digital marketing industry is growing rapidly. Statista reports that ad spending in the UK advertising market is projected to reach £49.28 billion by 2025. 2. Flexibility and Remote Work: Digital marketing roles allow you to work from home or remotely, to work around your main job or family responsibilities. 3. Income Potential: Digital marketing jobs, especially SEO, PPC, and affiliate marketing, can be quite lucrative. According to Glassdoor, the average annual salary for a digital marketing manager in the UK is £37K – £53K, but freelancers can charge more depending on experience and skills. 4. Scalability: Your side job in digital marketing can be easily scaled. You can start out by providing services to small businesses or individuals and as you gain experience, you can scale up. You can discover more about how I initially started out in digital marketing with a side hustle, which then turned into my full-time job at the digital marketing agency ClickDo: Top 7 Digital Marketing Side Hustle Ideas to Earn Money Online in the UK Below I discuss 7 opportunities that are perfect as a side hustle in digital marketing that will help you earn extra income while also gaining valuable skills in a rapidly growing industry. Disclaimer: The information shared in this post was correct at the time of publication but may be subject to change. The side hustles are listed from most profitable to least profitable according to the average estimated earnings. 1. Copywriter A copywriter in the UK can use their skills as a lucrative part-time job. The global Copywriting Services Market was valued at $25.29 billion in 2023 and is projected to grow to $42.22 billion by 2030, fueling demand for quality content. This part-time job gives individuals the opportunity to work for a variety of clients, from small businesses to large corporations. By implementing successful SEO copywriting techniques, Copywriters create engaging content for websites, advertisements, and social media, which increases brand visibility and engagement. The rise of digital marketing has further increased the need for skilled copywriters, making it an ideal part-time job for those with writing skills. In the UK, many copywriters work as freelancers, offering their services on platforms such as Upwork and Fiverr. This flexibility enables them to earn extra income from copywriting alongside their main job. Estimated income: The average annual salary of a freelance copywriter in the UK can range between £29K – £58K. Investment required: To start a freelance copywriting business in the UK, the initial investment includes a good-quality laptop, internet connection, and necessary software. Required Skills: Freelance copywriting work in the UK requires a copywriter to have excellent writing skills, creativity, and time management skills. They also need to have marketing knowledge and technical skills. 2. SEO Consultant In the UK, the role of an SEO consultant has become a popular side hustle, offering individuals the opportunity to increase their income by using their search engine optimisation skills. With the increasing reliance on online visibility, businesses are actively looking for professionals who can improve their search engine rankings and drive organic traffic. A recent study by Finder UK found that 44% of Brits now engage in side hustles, with the average additional income being £206 per week. This trend indicates a growing demand for a flexible source of income, and SEO consulting is a viable option for those with those skills. By working as an SEO consultant, individuals can help businesses optimise their online presence, thereby contributing to the success of their clients and increasing their own income. In addition to the financial benefits, this side hustle also helps professionals stay up to date with the latest digital marketing trends. Estimated income: The average annual salary of a freelance SEO consultant in the UK can range between £26K – £40K. Investment required: To start working as a freelance SEO consultant in the UK, you will need to make some initial investments. First, you should ensure that you have a good computer or laptop and an internet connection. In addition, you can create a free account to use SEO tools such as Ahrefs, SEMrush, or Moz, and use Google Analytics and Google Search Console. Required Skills: To work as a freelance SEO consultant in the UK, one must have in-depth knowledge of search engine optimisation, keyword research, on-page and off-page SEO, and Google Analytics. In addition, data analysis and content marketing skills are also important. 3. Social Media Manager A social media manager manages a brand’s online presence across platforms, engaging with audiences and ensuring the growth of the community. In the UK, where 82.8% of the population are active social media users, businesses are increasingly realising the value of a strong online presence. This role involves creating engaging content, monitoring analytics to access engagement, and staying up to date with digital trends. Social media management is essential for businesses to connect with their target audience, build brand loyalty, and increase visibility in a competitive marketplace. As a side hustle job, social media management offers flexibility and the opportunity to work with a variety of clients. It helps businesses grow their online presence and build meaningful connections with their audience, while also showcasing the creativity of individuals. Estimated

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All posts, digital marketing, digital PR

How to Get more Clicks with tailored Black Friday Promotions

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As the Senior Marketing Strategist at ClickDo, I investigate effective ways of making Black Friday campaigns successful to significantly boost sales and brand visibility. Drawing from this experience, a well-planned and personalised promotion and marketing strategy is essential. At ClickDo, I endeavour to provide tailored and unique feature and media placement opportunities for any season and any campaign. In this article, I want to share how these opportunities could be utilised for more effective Black Friday marketing campaigns. 1. Integrate exclusive Offers in our top Lifestyle Guides On many of our ClickDo Media platforms, we keep savvy shoppers informed by comparing products, services and deals. Such comparison guides are hugely popular often attracting thousands of readers monthly. You can talk to me about positioning what you offer as top choices in suitable guides to ensure your recommendations and deals are listed in high-ranking, popular guides, guaranteeing maximum exposure. Whether you like to showcase unique gift ideas alongside special discount codes to make your offers more appealing to the right buyers or you simply want to your brand mention included, it’s all down to the personalised and strategic approach that I can offer via our wide range of platforms and online magazines. 2. Combine Lifestyle Tips & Deals Creatively Offering purposeful and creative lifestyle ideas will provide valuable information, which online users are looking for via search engines or social media. By integrating your deals into our related lifestyle articles, you can inspire customers while promoting your Black Friday offers. Say your brand sells tech gadgets or smart home devices, you can showcase your product offers while highlighting their practical, everyday uses to encourage shoppers to make a purchase. 3. Ride on the Green Wave with Eco Tips & Offers Sustainability is becoming a significant factor in consumers’ purchasing decisions hence I started the greenlivingblog.org.uk where my team and I provide eco insights and tips. If your brand offers eco-friendly products or services, now is the time to promote them. You can showcase your sustainable products in combination with special deals. By emphasising environmental benefits or tips, you’ll attract eco-conscious shoppers looking to make responsible choices. 4. Conduct an exclusive Interview to share your Business Story & Offers Because consumers love to support brands with a compelling story or mission, I’ve conducted many interviews with entrepreneurs. They offer a great opportunity to share your brand’s journey, milestones, or innovations to build trust and loyalty among shoppers. With ClickDo Media I publish interviews and opinion pieces where you can include coupons or banners, helping you connect with your audience while promoting exclusive Black Friday discounts. Showcase your story through an entrepreneur interview, linking your brand values to your special deals, and highlighting your success story alongside your exclusive customer benefits and offers. 5. Announce Your Black Friday Specials in a Press Release A press release is an effective way to announce your latest business news along with exclusive Black Friday offers to generate a (seasonal) buzz. At ClickDo Media I can craft or publish impactful media releases that highlight your achievements, news, deals, new products, or brand successes. For example, a press release about a recent achievement can draw attention to your Black Friday offers while enhancing your brand’s credibility. All the above tips will additionally offer benefits such as: Crafting Compelling and Urgent Messaging that Reaches Far Working with me and ClickDo, your campaigns will create a sense of urgency through limited-time offers and countdowns, which can drive immediate action and higher traffic and clicks. Our campaigns often feature time-sensitive deals that encourage customers to make quick purchasing decisions. Utilising Multi-Channel Marketing All our published content is repurposed for our various channels—email, social media, and paid ads to maximise its reach. We design integrated PR campaigns that ensure consistent messaging across all platforms, enhancing brand exposure and engagement. Personalising Customer Experiences Personalisation increases relevance and conversion rates. By segmenting our audience and tailoring content to specific groups, we deliver more meaningful experiences that resonate with customers. Make your Brand go further each Black Friday Black Friday is the perfect opportunity to drive sales, clicks, and attract new customers. You can arrange a ClickDo media consultation with me to discuss tailored campaigns for the vast media platforms we manage, where we offer Guest Posting Services, Digital PR Services,  Press Release Publications, and social media marketing so that you can boost visibility and sales with us. Get a free consultation send your proposals over by emailing info@manuelawillbold.com or contact us via any of our service or contact pages.

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All posts, digital marketing, digital PR

4 Killer Halloween Marketing & Branding Tips for a Seasonal Boost

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Seasonal events like Halloween present golden opportunities for marketers to tap into the festivities and boost a brand. Like many events, Halloween can become a unique moment to engage your audience and bring a little excitement to your marketing strategy. Here’s how you can make the most of Halloween with clever marketing, branding, and digital PR strategies. 1. Website Halloween Tweaks with Fang-tastic Offers Halloween is the perfect time to give your website a seasonal twist! With just a few web design changes, you can add a spooky flair to your site to captivate visitors. Here’s how: Halloween-inspired Landing Pages: Create a dedicated Halloween landing page with special seasonal offers, discounts, or Halloween packages. You can feature spooky designs, a countdown timer until Halloween, and themed items or services. For example, fashion retailers can offer a “Creepy Collection” with fashion-forward costumes or spooky accessories. Limited-Time Halloween Offers: Run flash sales or exclusive discounts for the Halloween season. Adding creepy banners, pop-ups, or sliders with Halloween visuals (think pumpkins, ghosts, and witches) will draw attention to these offers. A sense of urgency can encourage customers to act before time runs out. Themed Website Elements: Add fun features like floating bats, hidden pumpkins for users to click on to unlock special deals, or even eerie background music. These elements can create a unique user experience that keeps customers engaged longer. 2. Killer Social Media Campaigns Social media is where the Halloween fun truly comes to life. Create engaging content that plays into the season and encourages interaction. You’ll have to be creative here and maybe use the help of AI tools to create special Halloween campaigns for your social channels. What matters is that the content engages your audience so trial eerie or funny social media videos as stories or reels. You can even turn articles into videos and shorts now with AI, which you can share across many different social channels. See how I do it for the London Business News Magazine for example: Fancy Dress Contests and Challenges: Encourage your followers to share photos of their Halloween costumes or activities. You could run a contest where the winner receives a prize (perhaps a prize for the scariest idea combined with your product or service). User-generated content like this can increase your brand’s visibility while also fostering a sense of community. Halloween Hashtags: Leverage trending Halloween hashtags like #SpookySeason, #HalloweenVibes, or #TrickOrTreat. Create your own branded hashtag, such as #SpookyDealsAt[YourBrand], to make your content easily discoverable and encourage people to engage with it. Interactive Polls and Stories: Use Instagram or Facebook stories to run Halloween polls (e.g., “What’s scarier: witches or zombies?” or “Which Halloween candy is the best?”). Interactive content like this encourages engagement, increasing your brand’s visibility on social media algorithms. At ClickDo we sometimes post questions related to our work like here: 3. Email Campaigns with Killer Savings to your Subs Your email list is one of your most powerful tools, and Halloween is the ideal time to get creative with your email marketing.- you can even repurpose your themed social media posts or ads for your newsletter as long as it will get your subscribers to click and act. Halloween-Themed Email Templates: Use Halloween-themed email designs with eerie fonts, dark colour schemes, and spooky images to catch attention. Add a playful subject line like, “Don’t Miss Out on These Spooktacular Deals!” to increase open rates. Exclusive Halloween Discounts: Send out limited-time discount codes to your email subscribers as a Halloween treat. Offering an exclusive deal just for email subscribers makes them feel valued and can increase conversion rates. Personalised Halloween Offers: If you have a segmented email list, send out personalised Halloween content. For example, based on past purchases, you can recommend Halloween-specific products or services that cater to their preferences. 4. Digital PR to Boost Your Halloween Exposure Halloween is a fantastic time for businesses to increase their online presence through creative and timely digital PR efforts. Seasonal Press Releases: Send out a Halloween-themed press release to local or industry-specific media outlets. Highlight any Halloween-themed events, product launches, or promotions. Journalists love seasonal angles, so tailor your release to offer something newsworthy. Collaborations with Influencers: Partner with local influencers or niche bloggers who are already creating Halloween content. For example, you could collaborate on a Halloween-themed giveaway or product review that highlights your brand. This partnership can give your business an authentic boost during the season with specifically tailored content and offers. Sponsoring Halloween Events: Whether in person or virtual, many communities host Halloween events such as pumpkin carving contests, haunted house tours, or trick-or-treating parades. Sponsoring these events or offering branded goodies (think branded trick-or-treat bags) will keep your business top of mind while generating goodwill. 5. Case Study: How a Bakery Used Halloween to Triple Engagement Let’s take the example of a small bakery called Betty’s that used a simple but effective Halloween marketing campaign to skyrocket its customer engagement. The bakery rebranded its products for Halloween, turning cupcakes into “Witch’s Brew” and cookies into “Mummy Munchies.” It then ran a social media contest encouraging customers to share their Halloween treats. The winner got a Halloween-themed cake, which led to over 100 user-generated photos being shared on social media, driving massive engagement and a 30% increase in website traffic. To further capitalize on the buzz, the bakery offered a special Halloween discount for email subscribers and partnered with a local food blogger to review their Halloween treats. These efforts led to a tripling of their social media engagement compared to the previous year. 6. Make Your Brand the Talk of the (Haunted) Town Halloween gives your brand the chance to showcase its fun side while strengthening your branding and boosting engagement. Whether it’s through a themed website design, a spooky social media contest, or a clever digital PR strategy, incorporating Halloween into your marketing will not only bring in more customers but also help your brand stand out in a crowded marketplace. If

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