Blog Writing - Manuela

All posts, Blog Writing, Blogging, digital marketing, London Blogger

12 Social Media Video Tips to Drive Traffic to your Blog Post

manuela / August 8, 2023

As a blogger, you want to ensure you use all internet channels apart from various search engines as effectively as possible to drive web traffic to your website. Not only can you gain a worldwide audience, but you also have the power to grow your blog or business. You may already be very active on social media and have an established online persona but that does not always guarantee that your followers head to your website. Thankfully, there are some digital marketing and video marketing strategies for bloggers and influencers that can help you with attracting a bigger readership and reaching millions of prospective clients via social media. So read on! 12 Top Tips to use Videos on Social Media to attract more Blog Readers 1. Create a short Video Script Stand out from the crowd with a sharp and to-the-point video that focuses on what’s the core message of your post or content. Having a script, even for short videos, will help you lay out the groundwork and main goal for the video. You can refer to the script when in doubt and add more elements later on. Video scripts can help you become more confident in front of the camera. Social Media Marketing teams often use scripts as they expedite your video-making process and streamline your delivery to make the video production more efficient, budget-friendly, and resourceful. If you have a YouTube, Instagram, or TikTok channel you may need to tailor your script to the different audiences and requirements based on video length, video format, etc. You should also bear in mind which narrative is most suitable for each platform to encourage as many viewers as possible to click on your website link added to your video. Make sure you test different formats and scripts first, then analyze the results via the analytics features each platform offers and observe which videos get the most views and interactions. If you’re for example a travel blogger, then you should check out some travel vlogging tips to optimize your videos. 2. First impressions are everything With the attention span of people being shorter than ever, you need to grab their attention in the first few seconds mainly. Start with a quick intro or get to the point very quickly. You can stand out from the crowd by having a few exciting first seconds with an eye-catching thumbnail. Most of the bigger UK influencers also use this technique to get people to watch their content. You can add timestamps and video descriptions to the videos, which are especially important if you want to get viewers to find your blog or website and related posts. 3. Make all kinds of videos People love seeing entertaining and informational videos on social media that keep them engaged. The most successful videos on video streaming platforms are the ones that manage to combine both. Being familiar with different types of videos will help you maximize your reach across all social media platforms. Make different types of videos like vlogs and live streams so that there are a lot of different formats available for your audience to see and to even connect with you and your website. You should obviously set up social media pages for your blog or website where you can post stories and videos in combination with your written content. Visit some of the blog pages I have created where I regularly share news and blog publications that go live: UK News Blog – Home | Facebook https://www.facebook.com/ukeducationblog/ You can run ads for these pages to reach more people such as paid Facebook ads for example that come in different formats including video, which I have also used to increase the followership. 4. Focus on good Storytelling Good storytelling is one of the most invaluable skills that any blogger or content writer can have. With people having more creative control over the content than ever, it is your responsibility to have a good story in a place that conveys your message effectively. This will give you an advantage over your competitors no matter what. Compare what the most successful bloggers in your niche are doing and what is trending. Making content relevant and unique for your brand with seasonal events such as Christmas or Blue Monday can help gain additional traction on social media with the right hashtags. However, try to develop your own style that is immediately recognizable and be your authentic self just like me: A storyboard will help you to plan video elements, structure, materials, resources, and people you need. 5. Think about Aesthetics Visuals are everything in the online world. Having an eye-pleasing video is a must, and key elements are ensuring you are in a well-lit space for example, and capturing a video with adequate sound quality. When editing the video, add transitions and motions of your choice and add text incorporating the core message. This will help your video stand out more than ever. There are different filters available too in video editing apps that you can use. With great audio and video editing tools available now, one should focus on having a unique aesthetic for their brand. This helps with brand awareness and recognition. 6. A good Setup is important Although gear is not the most necessary thing in the world, having good gear can make a world of difference. A tripod, camera, and ring light will take you a long way. You can then later add on a mic for great audio capture. This is a great digital marketing strategy too. Work with the gear that you can afford, and as time goes on, you will be able to hone your craft more and save up for the best equipment and then buy it. At the start, a camera phone, ring light, and tripod are the only things you may need. This will help you get started and see what the shortcomings of this setup are. You do not need a professional setup and can

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Blog Writing, Copywriting, SEO copywriting

7 Content Writing Services to Offer for SEO Marketing

manuela / May 27, 2023

Content Writing has undergone significant change in recent years. Technology has undoubtedly given content writing and content creation a significant platform and content consumption is at a peak today. According to various sources gathered on Bing and Google search, in 2022, every minute on the internet, users sent 231 million emails, streamed one million hours of video, shared 1.7 million pieces of content on Facebook, and spent 90.2 million dollars on cryptocurrency. It is very clear that content and data are the new gold in the digital era and content creators need to know about the various types of content writing services they can offer to their market to remain relevant in a time where Artificial Intelligence can deliver a lot of content, including written and visual content. I will therefore walk you through different types of content writing services for SEO marketing and how each of these services can be tailored to remain in demand and effective for clients, websites, and marketing campaigns. The Top 7 Content Writing Services Content Writers can offer 1. Copywriting Services Copywriting service is a professional service that provides high-quality content for various purposes, such as websites, blogs, social media, newsletters, ads, brochures, and more. Usually, this entails providing relevant written material according to the requirements of clients for the web, advertisements, or other forms of communication and marketing. The art and science of writing to convince, influence, and motivate people to perform the desired action is what copywriting is all about. It covers various specialties, including editorial, advertising, public relations, direct marketing, and social media. A copywriting service can help a business communicate its message or mission effectively, persuade its audience to take action and boost brand awareness and credibility. The copywriting services I offer, for example, range from creating brand-new content for web pages to improving content for search engines and marketing purposes, taking target keywords into account in combination with project briefs. I train our skilled assistant writers to provide unique, SEO-friendly content to take a client’s digital marketing and SEO strategy to the next level. You can learn more about what I offer here: A professional copywriting service can therefore save clients time and money by taking care of the research, writing, editing, proofreading, and SEO optimization of their content. 2. Blog Content Writing Services A blog content writing service is a type of service that provides high-quality and engaging content for blogs as the name suggests. Blog content writing services can help blog owners scale their blog content to attract more visitors, increase conversions, and establish their authority in their niche. Blog writing services typically offer different packages and options for different needs and budgets, and they should tailor the content to their client’s requirements and unique voice. Some of the benefits a blog content writing service should offer are: – Saving time and energy: Blog owners can focus on other aspects of their business while the service handles content creation and editing. – Delivering professional and SEO-friendly content: Blog content writing services offer experienced and skilled writers who know how to write for different audiences and optimize content for search engines using various SEO tools. – Boosting credibility and reputation: Blog content writing services can help blog owners to showcase their expertise and knowledge in their field and build trust with their readers. – Increasing engagement and loyalty: Blog content writing services can create content that is relevant, informative, and entertaining for the readers, encouraging them to interact and return for more. Blog writing aims to build relationships with readers and open doors for customer interaction. In general, it can be a successful strategy for companies to expand their online visibility and connect with their target market through targeted posts. Businesses can create a strong online presence with SEO blog writing services in particular. Professional blog writing services help brands establish themselves as thought leaders in their industry, improve their search engine performance and visibility and generate leads and sales. Expert writers will collaborate closely with clients to understand their business and target market before producing high-quality blog content, consistent with their objectives and marketing strategy. 3. Web Content Writing Services Web content writing involves writing for different websites to demonstrate their services or products to a target audience. Today, every company, large or small, competes with one another online to sell its products or services. The website should feature tailored and targeted content that simplifies its offerings and assists businesses in grabbing a larger number of potential buyers and eventually increasing sales with effective and converting Calls To Action (CTAs). The content must be creatively written to draw in potential customers and follow the best SEO strategies to gain visibility where needed. Website content can be extremely versatile ranging from home page content to policy content and service or product page content. Now more than ever web content writers need to understand the importance of engaging, high-quality web content for websites that are viewed on various devices. That’s why they should provide expert web content writing to help their clients attract and retain website visitors, enhance conversions, and leads, and establish credibility with their audience. Additionally, web content writing services can be crucial in supporting key (sales) landing pages or service pages for particular marketing campaigns and the copy must be highly effective and converting, which requires skilled and experienced experts who have created such web content successfully in the past, which they ideally showcase in their portfolio. 4. Social Media Writing Services One of the most effective ways to spread the word about services, products, and a brand is through social media. Additionally, it can be a fantastic way to drive traffic to websites, landing pages, and marketing campaigns. However, often social media campaigns don’t achieve a high number of likes or shares and lack engagement. So, the copy in combination with the right hashtags and tags as well as visuals is key to achieving good results. This is the effectiveness of social media

All posts, Blog Writing, Blogging, Copywriting

Expert Tips for Online Content Creators & Publishers using Blog Images – which are legal Images, and which are illegal?

manuela / February 1, 2023

I’m only guessing this, but it seems the phrase “intellectual property” is rarely used in its right sense. Perhaps the only place where the word’s meanings are non-negotiable is the courtroom – but even there it is debatable! As a blogger and web content creator and publisher, I’d prefer you understand IP law, and how it affects your use of internet sources such as images, from your home (and not the court). So, I’ve compiled this guide to demystify these two words in combination with blog images and visual content in general. You ask why? Well, having come across copyright infringement cases I want to pass on my experience, lessons, and research and share it with my blogger community to create more awareness of this complex and haunting topic. You can also check out this post I’ve written and published on ClickDo’s Blog: IP and Copyright Law in the UK – what are legal Images? If you’re a creator of content, this 322-page document is essential reading for you. It’s the Copyright, Designs and Patents Act 1988. Then, there’s more. The following four acts also intersect with intellectual property laws in the UK. Trade mark act 1994 Registered Designs Act 1949 Video Recordings Act 2010 Fraud Act 2006 Some disclaimers: There’s no replacement for reading the entire activity on your own. Tedious; I totally understand. Nothing you read on the Internet (this guide included) can replace contextual advice from an expert attorney or IP lawyer. This guide is made to give you some curiosity and direction so that you can then discover the answers to your specific questions. Given the abysmally low probability of the readership of this article consisting of legal minds, here is the “at a glance” version of UK Copyright and IP law: Within the UK, Copyrights are automatic in nature, which means that there is no protocol or formality needed to acquire them. Point number 1 also means that there is no central organization that handles the registration of your Copyrights. In short, if you are the creator of something, its copyrights will automatically rest with you. For content publishers: as stated above, creators of images and artwork automatically receive copyright protection whether or not they apply for it, and it is also given to them whether or not they use the copyright symbol in their works or not. [For people who use licensed images]: This translates to increased risks of copyright claims for users if they do not pay meticulous attention to what license their chosen images are billeted under (the safest license under which you can use images for your publications is the creative commons license). Now, when it comes to creating content, in the UK, you are automatically covered. How does the Copyright Act apply to Blog Images from the Internet? Does copyright apply to the Internet-sourced images I use in my content? Short Answer: Yes. To put it in simple terms, a copyright holder can release his/ her/ their works for public use with certain limitations imposed on how you can use those works. Each limitation has a keyword, which is described below, including the restrictions it comes with. For example, a “Copying Restriction” prohibits you from copying the work in any form whatsoever, so it is for your personal use only. The full restriction list can be found here: # Imposed Limitation What this means for you Additional Reading 1 Copying The work is for your use only, and both electronic (e.g. scanning) and manual (e.g. tracing) forms of copying the copyrighted work are prohibited, 2 Copying Issues To The Public You cannot publish the work on any distributable material that you create. 3 Communicating The Work (To The Public) Basically the same limitation as “Copying Issues To The Public”, but with the add-on of you not being able to use such works with the internet, radio, TV, or other such distributive publications. 4 Performance You cannot use such protected works for public performance, and specifically for images, they cannot be displayed in exhibitions. 5 Rental, And Lending Restrictions The thing to note with the terms “renting” and “lending” is that renting is only done for profit. Under this restriction, you cannot rent, nor lend such protected works to anyone, for any reason. Governmental Renting And Lending: Artistic Limitations 6 Adaptation You cannot translate such protected works to another language, or adapt them in any way or form whatsoever. Thus, these works are for your use, “as is”. Simply, under copyright law, without the owner’s permission, you cannot: Copy, Distribute, or Lend the work. Publicly display the work. Adapt the work. If you want to find the owner of a copyright, you can check the British Copyright Council, but no copyright owner is obliged to register here so they still own the copyright to their work even if not listed here. What are the Consequences of Violating the Copyright of Blog Images? If you are found guilty of copyright infringement in a magistrate’s court, you could be fined up to 50,000 GBP, and could also be slapped with a jail term of up to six months. Yes, you read that right! If the case reaches a Crown court, the fines are unlimited, and up to ten years in jail. I know, shocking! Instances, where an entity pursued legal action for copyright in the UK, are: New English Teas Vs. Temple Island Collections Ainsworth Vs. Lucasfilm Exxon Vs. Exxon If someone infringes upon copyrights, the administering organization/individual and/or the owner of the copyright have the right to file and pursue a claim to their copyright through the judiciary in the UK. This often gets very expensive for the infringers, with them having to pay for the cost of using the image, their own legal fees, and the copyright owner’s legal fees, and all this can quickly amount to much more than the costs of using the image, to begin with. To boot, infringers may also be asked to remove at their

All posts, Blog Writing, Blogging

6 Top Benefits of Guest Blogging & Techniques to Making Guest Content Go Further

manuela / September 26, 2022

An online presence can either make or break the success of your blog as a copywriter, influencer, small business, or large corporation. With Google’s latest search algorithm update promising a meaningful impact on search results for particularly helpful content, implementing such SEO tactics is essential for any online author looking to maximise their web presence. Achieving soaring site success depends on many aspects of the course, which I cover here on my blog. However, through a common practice that bloggers and SEO experts refer to as ‘guest posting’, online stature and notability can form the foundation of establishing a brand in the online community. Guest blogging is more than just link building. Placing strategically planned guest articles in relevant publications can lead to additional publicity from trusted or renowned sources and introduce you to a far-wider-reaching audience, which is partly considered digital PR nowadays. Inviting you to explore the benefits of guest posting, I will be your guiding compass for producing effective guest content to reach the SEO goals set for your site or brand. Hopefully, I will inspire you to develop an online presence, build your brand, and gain more exposure and virtual visibility as a business or a person. What is Guest Posting & Why do Authors Value it? In accumulating a frequently expanding online audience base, copywriters, bloggers and businesses often turn to top guest posting sites as vital platforms for attracting interested visitors to their websites/blogs. Guest writing is a way of sharing your knowledge, skill, or expertise with other audiences apart from your own. It can happen in different forms such as blog posts, magazine articles, interviews, news releases or reports, opinion pieces, etc. and I will share examples here. Guest blogging, also referred to as guest posting, is the closest form of online networking for writers and authors of any kind and is an important part of outreach work for more online exposure. Encompassed by the act of writing content for another website as an independent writer or contributor, guest bloggers should aim to be featured on a higher-ranking website with solid web traffic in their niche. Consequently, you can soak up your site’s viewership potential by virtually piggybacking on a more prominent online entity with similar posting pillars of interest. From personal experience, I endorse this practice as one of many successful SEO copywriting techniques. In the example illustrated below, data analytics show a substantial rise in site traffic, where the Digital Entrepreneurship Story I wrote for Home Business Magazine doubled my visitors and tripled average page views to my blog: The Importance of Guest Articles The collaborative cohesion between guest posting & blogger outreach services is what makes the pairing potential a mutual win-win for both the author and the online platform where pieces are published. Centered around creating compelling content that trickles site traffic back to their website, this valued brand-boosting tactic proves to be an effective SEO marketing strategy for guest bloggers. Guest posting is also valued by bloggers and businesses because, by keeping readers engaged, successful guest posts deliver new perspectives through fresh content crafted to cater to their audience. Promotional boosts can also occur when guest bloggers share their written material with their networks. My Top 6 Benefits of Guest Posting I know. It seems counterproductive to spend time writing articles for other sites you may view as competitors when you could be using that time to create content for your site. However, my reasons why guest posting offers beneficial opportunities for building online stature and notability far outweigh all forms of doubt. 1. Trust: Online Authority, Reputation, and Credibility Influencing the extent to which people trust your brand, guest posting can help you or your business build authority via the fluid and frequent publishing of quality content you set out to offer your worldwide online audience. With the prevalence of ‘fake news rampant in the digital era, offering solid information people can trust is of utmost importance when relying on authority as a crucial element of an effective marketing strategy. Perceptions of you by readers build trust in the brand you’re affiliated with, subsequently improving your value and online stature. By attaching your name to the written pieces you produce, your trustworthiness gets tested, giving way to guest blogging as a critical measure for managing online reputation through the quality of your custom content. As an equally important factor in establishing authority, credibility delivers guest blog posts on popular high-ranking sites in your industry, enhancing your virtual visibility by vetting you accordingly. Due to this vetting process, site owners who may be exceptionally picky when posting content look for the most creative, unique, and authentic content from guest bloggers. You can learn more in my articles about online media placements and how they can boost your brand awareness and visibility with high-profile publications: What Are Online Media Placements for Business? | SeekaHost™ How Do Media Placement Services Help Online Businesses Grow? (seekahost.com) 2. Building Backlinks Linkbuilding is an SEO technique used in guest posts to optimise a site’s ranking. Accumulating backlinks paves the way for SEO platforms like Google to assign higher domain ratings, resulting in higher site rankings in related keyword search results. With relevance being a key driver in search engine algorithms, a guest post includes a relevant backlink when both ends provide similar information. For instance, if you’re creating a backlink in a guest post for a fashion website, directing it to your food blog wouldn’t serve your site and readers any favors. With the emergence of ‘clickbait’ impacting the interconnectedness of the online community, context matters. As such, authors aim to minimise all mismatching material to ensure that their guest blogging makes sense for both them and site owners. This means that any backlinks added in guest content must provide the targeted reader with value first of all. You can read my guide on effective link building to better understand what to look out for when you build links with your guest

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All posts, Blog Writing, Blogging, Web Designing, Web Hosting

How to register a Domain Name UK & Easy Steps to create a UK WordPress Blog Site

manuela / September 1, 2021

Increasingly more people search online for information about how to register a domain name UK and create a UK WordPress blog site. But before you go ahead and register a domain name in the UK, you should consider certain important factors that can affect the success of your domain and website. According to Wikipedia the .uk domain extension also known as the country code top-level domain (ccTLD) for the United Kingdom was among the first to be registered in 1985, just a few months after the original generic top-level domain .com and the first country code after .us. This makes the .uk domain one of the oldest and most popular domains worldwide with millions of registrations. Such ccTLDs are popular among Brits as they will immediately brand your website and business as 100% British. And even for international visitors to your .uk website it will be reassuring to know where your business is based. But the .com domain remains the most popular worldwide with over 50% of all websites on the Internet using it as their extension. Other domain extensions that are just as popular as .uk are .net or .org. So, no matter which domain you end up going for in the UK, whether it is .uk, .co.uk or .com or .net, you can find a domain name with all of these TLDs with SeekaHost easily and fast. You can get a .com domain for only $5.99, which means that in Britain you will only have to invest about £4. This makes SeekaHost’s offer one of the most budget-friendly prices that you will come across in the UK. In this guide, you will learn about the important steps to search for the ideal domain name and buy it very easily at affordable rates. You will learn not only how to find and get a domain but also how to turn it into a successful blog with WordPress and the SeekaPanel. Blogging is one of the best ways anyone in Great Britain can get started online with very little investment. The world is shifting online and knowing how to build an online platform helps in many ways for more prosperity, especially in difficult economic times. Why do you need a Domain Name UK? Starting a blog or any online journey starts with a domain name. It is your virtual property on which you can build any type of business you want. In the UK you will find a more competitive web property market with 11,918,249 .uk domains registered in 2020 according to Nominet UK. However, it will still be easier and more affordable to find a .uk domain compared to a .com domain. So, let’s take a closer look at which domain names and extensions offer better career and work prospects online that you can utilize in Britain. What Domain Name should you buy as a Brit? Are you looking to create a blog? Do you want worldwide traffic from other countries? Are you going to build a local business website? Are you planning to go global in the future even if you are starting a local business website in the UK? If the answer is yes for the 1st and 2nd points, get a .com domain name that you can buy at the cheapest price at https://www.seekahost.app/cheap-com-domain-registration/. Dot com domains are the most trusted domain extensions globally for commercial websites and are therefore recommended for international business websites. You may however have to compromise on your ideal domain name as often strong, poignant and simple domain names will be taken with a .com extension, unless you have come up with a unique brand name like “ebay” or “google”. Try your luck by entering your domain name in the domain search tool inside the SeekaPanel to find out if it is available, how much it will cost, or which alternatives are available at which price. If the answer is yes for the 3rd point, get a .uk domain at SeekaHost and search for the best domain name options available. By entering your preferred domain name in our search bar inside the SeekaPanel, you will find various domain name options delivered by our domain search tool with different TLDs, so you can make the best choice. You will very likely get a .co.uk domain name for commercial purposes. If the answer is yes for the 4th point, get a .com or .net domain name as they are the best to rank in any country in Google search results. If you want more help with how to register a domain name in the UK, get in touch with me or with one of SeekaHost’s domain name registration experts so that you can find the best domain options for you. Bear in mind a few other factors before buying your domain: Review the structure of your domain name. A domain consists of a prefix (https), a subdomain (www), the main name (website), and an extension (.com, .org., .net). Ensure it sounds and looks good. The ideal domain name is short, easy to spell and memorable like “Apple”. Try to include keywords in your brand and domain name to rank it better on search engines. Avoid adding unusual symbols or hyphens as difficult to remember/spell domain names are less likely to be searched on search engines. Think carefully about the extension of your domain name as explained above. Determining factors are location, purpose/function, and type of business. Once you find and purchase the domain name of your choice, you can easily use the 1-Click WordPress installer to host it and get online fast. Now let’s look at the 5 steps to register a domain name in the UK: Visit https://www.seekahost.app/buy-domain-name/ Search for the domain name and you will land on https://www.seekahost.app/domain-name-search/ Choose the domain name and add it to the cart. Proceed to sign in or sign up if you are new to SeekaHost.app at https://portal.seekahost.app/ Enter your details and purchase the domain name. Once purchased, you can see the domain name inside the portal under the domains tab. SeekaPanel is the world’s

All posts, Blog Writing, Blogging, Most popular posts

The best Blogging Platform for Writers to Rank and Make Money Online

manuela / May 6, 2021

Are you wondering what the best blogging platform is to publish SEO-friendly content that ranks to bank? Then read on. Maybe you found this article on Google today or most likely my most popular article “How to make money online in Germany“. I assume that you searched for the terms “make money online in Germany” or the many other related search terms for which this article is ranked on Google, and my article appeared in the first positions, so you clicked on it and ended up here. Before we can delve into the SEO strategies that helped this article rank so well, I need to take you one step back to where and how this blog was started. What is the Best Blogging Platform for Writers to Make Money? There are many blogging platforms available and each of them offers advantages and disadvantages. You can check out the #1 London SEO Consultant’s list of the best blogging platforms for beginners to get an idea or check out this infographic comparing the most popular ones (source: https://mention.com/en/blog/small-business-blogging/): As this comparison chart shows, WordPress offers the best features, and it is free to use as an open-source blogging platform. I would therefore recommend this trusted and very well-established content management system (CMS), especially if you are a writer looking for the most SEO friendly and affordable blogging platform website for the following reasons: It will save you money. It will generate more traffic through various plugins and features. It will save you time. It will perform better on the internet and on search engines. It will provide specific features to optimize your site for SEO. Setting up a self-hosted WordPress site using the CMS WordPress.org is a great starting point for beginners and experienced website owners. Starting a WordPress blog made me learn many new digital skills such as SEO and web content writing. It enabled me to begin with a side hustle while doing a full-time teaching job until I had set up several blogs and started generating money from them. Why is WordPress the Best Blogging Platform for Blog Monetization? This CMS provides independence, freedom, and all the needed tools to write and optimize web content easily for monetization. Compared to the other content publishing platforms like Wix, Weebly, or Squarespace it offers the best features and functions without having to pay the additional cost for a premium hosting plan for example. Because when you register a domain name with an independent web host like NameCheap, Hostinger, or SeekaHost, you only pay for the web hosting and the domain is yours. But if you get your domain with those blogging platforms you may have to pay additional fees for their premium services and functions and if you do not pay your access to your site may be removed or restricted. Comparing CMS Contently with prices ranging from $3,000 to $25,000 per month for very complex sites you can see the huge difference compared to using WordPress for free with a WordPress Hosting plan starting at £1.25 with SeekaHost, which includes the free use of the innovative WP Blog Hosting Control Panel. You can see how to use the WordPress blogging platform and the SeekaPanel in combination to achieve great results with this blog in this video: Apart from saving you money, WordPress also offers many great features to help you earn money. You can find WordPress plugins for literally anything to use on your website to generate an income. Examples are: WP Plugins for ad placements, banner ad integrations, or shop integrations – find examples here. WP Plugins for SEO and digital marketing – find examples here. WP Plugins for affiliate marketing – find examples here. WP Plugins for membership site functions – find examples here. You can also see some of my suggestions in this guide: Obviously, you will firstly require enough web traffic to make use of these plugins to start earning, which is where SEO comes into play. How does WordPress help with SEO for higher ranks and traffic? The WordPress.org self-hosted site code is picked up well by Google bots and Bing bots. The proof is many sites that rank higher up on SERPs built on WordPress like some of the ClickDo client case studies showing WP business blogs and websites reaching top positions on search engines, which are hosted with SeekaHost’s cheap web hosting. Effective WordPress SEO plugins like the all-in-one SEO pack are fantastic to make any web content more SEO-friendly, providing analysis regarding keywords, content length and structure, and much more. You can see how it works best in this tutorial: If you manage to reach a 100% SEO score your published content will surely rank for intended keywords if you also take care of your off-page SEO which you can learn more about in the SEO Training Course at the SeekaHost University. For the on-page SEO I will share some insights and strategies, which you can use and apply based on my example – needless to say: do not copy 1:1 as content needs to be relevant and related. How I achieved top ranks with targeted keywords for over 1000 visitors a month I published the “How to make money online in Germany” article in September 2020 and since then I have managed to rank it for about 90 keywords on Google, many of them in top positions, as you can see in the table here (snapshot April 2021 with the SEMRush analytics tool): As you can see here, my article appears in the #1 position on Google for a total of 7 search terms and for other search terms in the second, third, fourth, or seventh position, which is usually also found on the first page of Google results. Currently, my article ranks for 49 keywords in the top 20 positions on Google: And you can also see how the volume of traffic has increased. In the first table, you will see that my article ranks for 3 search terms,

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All posts, Blog Writing, SEO copywriting

Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

manuela / September 4, 2020

Writing effective copy for your website is tough. It’s even tougher to write content that gets recognized by search engines, captivates your audience, and increases conversions organically. It is more vital than ever before to know how to write content that ranks high, gets clicks, and improves sales. The goal of SEO copywriting is to drive traffic and attention to a blog or business website. But this is not straight forward and requires many steps and skills. At SeekaHost University I teach some of the aspects I cover in this article in my SEO content writing course, so if you want to know more you should check it out. Let’s take a look at the most important elements that attract your audience, increase traffic, and boost conversions. 1. Write For Human Readers, Optimize For Bots As an SEO copywriter, the most basic rule you must always apply is to create content for humans before optimizing for robots. Time and again, SEO copywriters, marketing specialists, and decision-makers think of controlling the entire process and try to influence algorithms. But the aim of great content should be to benefit and engage readers, as audiences make purchases, search engines don’t. The key to creating outstanding content is to consider the content consumption and interests of your readership. This includes the 5 Ws of writing – who, what, when, where, and why. Who identifies the demographic factors such as age, gender, education level, income level, marital status, occupation of people searching your content. What type of content are they searching for, their precise question(s), what’s their requirement, what’s their objective? When does the search for content take place dives into seasonal SEO (air conditioners during summers or chocolates during Valentine’s Day)? Where are they, not only geographically, but are they accessing content on the move, are they interacting with your content on mobile devices, etc. Why answers the user intent, why people are searching for your content, why they need your services or solutions. You need to research all of these five components with SEO tools to optimize your content, and you will achieve this by being attentive towards your potential readers and customers. By creating that valuable content with the help of SEO you will also optimize your content for robots crawling your posts or pages. 2. Related Terms – LSI, Synonyms and Keyword Variations Matter Using related terms in your content is one of the ways that you could create content that triggers a surge in qualified leads, and expands your sales. Algorithms over the years have advanced, so, to get your content to rank higher in search engines, you can use LSI (Latent Semantic Indexing) keywords. Use LSI keywords and keyword variations throughout your content to achieve a far-reaching footprint. This also encourages search engines to recognize you as the trusted destination for the solution you are promoting with your content. Having a larger and deeper keyword footprint will enable you to gain a profound association with your prospective clientele. Give this a try yourself by using LSIGraph! 3. Length And Quality – Elaborate To Get Ranked Have you considered the role length and quality play in your content? To get listed in the top search results page of a search engine, you need to generate content regularly that’s beneficial and serves a purpose for your customers, but it also must be in-depth. The lengthier your content, the higher are your chances of ranking. Lengthy content offers you as a content writer a larger ground to operate with and create content that includes LSI keywords, keyword variation, and addresses questions in depth. To incorporate this strategy, expand on what your customer’s needs and questions are, what they are looking for, what their issues are, and how your content can address their demands. Providing value and vision will naturally create lengthier content, and consequently, achieve better rankings by covering more relevant keywords and search terms. You can see how we as SEO experts at ClickDo Ltd. and SeekaHost University go about that in some of our case studies: https://www.clickdo.co.uk/case-studies/ 4. Long-Tail Keywords – Extend to Win The online competition is getting fierce increasingly, whether it’s giant or niche businesses trying to capture and monopolize your industry. The optimum content optimization method to expand is by incorporating long-tail keywords. Long-tail keywords face lower challenges as compared to short-tail keywords when it comes to rank difficulty (RD), as a result, they are easier to rank. Even if the search volume is lower, by applying the long-tail keywords approach, your content will compete with less competitive content and you can gain qualified leads. Long-tail keywords are easier to rank and bring in high-quality traffic as they are more specific in answering the who, what, when, where, and why questions of your consumer. You can see how I use long-tail keywords in blog posts successfully to drive more traffic to a client’s website: Together with my team at ClickDo Ltd. I researched and found the long-tail keyword “how much does Invisalign cost” and because the orthodontist client offered this treatment we composed an article about it, adding this and other related short and long-tail keywords to the headings and main body text. You can see that the monthly page visits to this blog post grew by over 22,000+ within six months. Clearly, this is a very effective method. 5. Answer Questions – Answers are Key People make countless queries on search engines every single day. It’s your responsibility as an SEO copywriter to research and answer your target audience’s questions, so they understand your solution better and are persuaded to use it. Work with exact match keywords and users’ questions in your H2, H3 headings, or content that will allow search engines to recognize your text as highly beneficial to your audience’s needs. By using an exact match, you are incorporating questions that customers are asking, and through your content, you are providing valuable answers, leading to higher ranks of articles or pages. The easiest

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11 Home Business Ideas For Freelance Copywriters For An Extra Income

manuela / July 3, 2020

Do you usually get judgemental looks saying you work as a freelance copywriter or are striving to become one? Or do you yourself have doubts about becoming a freelance content writer? Then here’s a secret from one copywriter to another: you can completely change your income potential once you start thinking like an entrepreneur and tweak your approach towards freelance copywriting. Let’s look at a few avenues of freelance copywriting that can be your home-based side hustle you can start even while working full-time as I do: 1. SEO (Search Engine Optimization) Writing Every organization wants its website or mobile-optimized site to rank higher in the search engines. The search engines are more likely to rank a website with original quality content. SEO copywriting should capture the search engine traffic to serve the potential customers, and at the same time, be SEO friendly. You can offer this service on freelance content writer job platforms to have some extra cash coming in. 2. Resumes and Cover Letter Writing It is a well-known fact that recruiters spend just 6 seconds to evaluate an individual’s resume. A job seeker needs to make those seconds count and grab eyeballs. Often job seekers tend to write lengthy resumes losing focus on important details. A copywriter can leverage their skill to craft compelling resumes, highlighting the right skills of the job seeker in an engaging way, making a strong impact on the potential employer. They can turn into a professional resume writer and be a game-changer for many job seekers, who will happily pay for their writing services to land that dream job. 3. Blog Writing Blogs are easy to use and an important marketing strategy tool to share thoughts, opinions, insights, and news. Blogs can be personal, niche-based, or business-oriented. In a personal blog, the copywriter has the freedom to choose the topic, tone, theme, approach, and direction. The stickiness of the content will bring in viewers and ultimately make it profitable. You could also work for a blog network or a company to blog about and for them as I do. Working for a digital marketing company like ClickDo Ltd. helped me learn about blogging and managing a range of blogs in various niches, where I act as a chief editor and also manage the guest posting services. 4. Event Marketing Collateral Writing Collaterals at a business event, workshop, or conference help create a brand identity, weave a story for the brand, and support the business message. Collaterals such as brochures, leaflets, product catalogs add value to the delegates and help them take something tangible from the event. A killer copywriting for such collaterals is essential to reach the right audience and promote the business also online via email marketing for example. 5. Biography and Memoir Writing Biographies and memoirs provide a closer look at an individual’s life and vision. Well written biographies and memoirs for a magazine, brochure, website, or even LinkedIn, have a high impact in influencing and inspiring people. Best-selling biographies or memoirs of celebrities, politicians, notable personalities, or even regular people with a compelling story have a chance of being turned into a movie, TV show, or web series. 6. Script Writing This is a great time to be delving into scriptwriting, as it’s not just for feature-films anymore. Today a script can be written for short films, web series, YouTube videos, video games. If you have a passion for drama or digital storytelling and providing entertainment to an audience then you can start to promote your services online on sites like Craigslist, Glassdoor, Indeed, to mention a few. After you get a few projects assigned, you can build your own website to showcase these in your portfolio. 7. Annual Report Writing Every public company is required to publish an annual report, incorporating all the important details without putting its reader to sleep. A freelance writer can provide their proficiency to simplify, but at the same time give the report a professional tone. 8. Writing eBooks Publishing has become easier in the digital age, and eBooks are a great way to create a passive income stream. You could either work with an organization or self-publish. Organizations use eBooks as a marketing tool to entice customers to make a purchase. As a self-publisher, you have complete control over the topic, tone, marketing, and customer base. See my Kindle eBook here, in which I also explain in detail how to earn an income as a writer. 9. Specialist Writing Over the last few years, technical or specialist writing has become an upcoming profession. Technical writing entails documenting software manuals, product details, help guides in a readable, user-friendly manner. Freelance copywriters have an opportunity here to upskill and discover a niche market such as medicine, law, or education. With distance and online learning becoming a common feature, you could be a subject matter expert to lead the academic curriculum design to meet the needs of students and teachers. Or you could write a niche blog about your own expertise like the money-saving expert did, which you can read more about in my article here. 10. Ghostwriting You probably have a fair idea about ghostwriting and how it works. Ghostwriters are hired by people who are not good at writing and don’t have the time to invest in learning the craft. Ghostwriting takes the pressure off of marketing and promotion of the work and provides you the exposure in various niches such as books, columns, eBooks, blog posts, speeches, social media, white papers, and even song lyrics. 11. Business Plan and Business Proposal Writing With everyone riding high on the start-up business wave, it is essential to have a kickass business proposal and business plan to instantly win an affirmative nod from the investors or a client. A writer can infuse life in the vision and mission of the entrepreneur and business with words. Other forms of freelance writing are grant writing, speechwriting, press releases, media kits, PowerPoint presentations, translation, and transcription, so you’re left with so many options to

Top 12 Blogger Content that went from Zero to Hero - best blogging tools

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