digital marketing

how-to-get-a-google-knowledge-panel
digital marketing, digital PR

How to Strategically Build an Effective Google Knowledge Panel for Your Online Persona

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Welcome my digital crew to this thrilling quest to claim your own Google Knowledge Panel. Today, I’m excited to share my passion for crafting a captivating Google Knowledge Panel. It’s all about creating a powerful online presence that leaves a lasting impression on Google’s search results page for whoever searches for yourself or your brand. With the right techniques, we’ll build an incredible online persona, craft engaging content, conquer social media, and optimise for SEO. This journey will help you connect authentically, establish authority, and make a lasting digital impact. Ready to dive in? Let’s rock this transformation! 🚀 3 Tips To Boost Your Website’s Search Engine Ranking – Do you want to know the best #ways to #improve your #SEO ranking? We share 3 #tips to #boost your #website‘s search engine #ranki… https://t.co/QMYDlmmI1r pic.twitter.com/mbx5IBvdNo — Manuela Willbold (@manuw_blogger) March 20, 2023 What is a Google Knowledge Panel? Picture this – you’re searching for a famous or not so famous personality, your favourite brand, or a renowned entity on Google. And there it is, like a hidden treasure waiting to be discovered – the Knowledge Panel, a neat little box on the right side of the search results page revealing everything the search engine links with that search in a compact overview. Why should you care about having one? Well, it’s like holding a golden ticket to the digital kingdom! Having your Knowledge Panel means Google recognizes you as a credible and notable entity. Plus, it boosts your visibility, gives you some control over the info displayed, and improves the user experience for anyone searching for you or your brand. Now, are you eligible to claim your Knowledge Panel? Do you have a strong online presence? And can you verify that you’re the real deal? If yes, you’re on the right path to claiming your Knowledge Panel just as I did! Let’s make it happen! 🌟 How to Get and Claim a Google Knowledge Panel for Yourself or your Brand? Imagine yourself as the star of your show, shining brightly in the online universe. That’s what a Google Knowledge Panel does – it’s your digital spotlight, showcasing your talents and accomplishments to the world. The #1 SEO consultant and digital entrepreneur Fernando Raymond, who is the CEO of digital marketing agency ClickDo, where I work, explains the significance of this panel in more detail in the video below: Yes, it’s a big deal, and those butterflies you get when you see it are normal. But guess what? There are some things to consider to get that sparkling box on the search results page – your Knowledge Panel. Intriguing, right? Let’s make your mark in the digital realm and show the world what you’re made of. I can’t wait to see you shine! Ready, set, let’s go! 1. Step 1: Time to Google Yourself! Alright, my awesome friends, let’s kickstart this adventure with a classic move we all know and love – an excellent old Google search! Get ready to type in your name, brand, or anything that represents your fabulous self in that search bar. Oh, and don’t forget to press that “Enter” key! Keep your eyes peeled for something special – the Google Knowledge Panel. It’s like a shining beacon of information waiting for you on the right-hand side of the search results. So cool, right? – If you can’t see it yet, it means that Google is not able to gather sufficient information about you or your brand yet to display in the panel. For this scenario, I help with content and SEO marketing as an online media strategist to spread more targeted and relevant information online about a person or brand. You can learn more about how we do this at ClickDo in this video and you can contact me to discuss possible solutions to get started with building your Google Knowledge Panel with the right internet references: 2. Step 2: The Magic Words – “Claim this Knowledge Panel” And there it is – the moment we’ve all been waiting for! Spotting those three magical words next to your name or brand appearing on Google – “Claim this Knowledge Panel” – is like finding treasure on a digital map! Now, don’t hold back! Give that mouse click all your energy and purposefully tap on it. That’s the secret code to unlocking the doors of Google Knowledge Panel awesomeness! 3. Step 3: The Verification Adventure Now, let’s prepare for some adventure – the verification process! It’s like a quest to prove that you’re the official representative of the fantastic entity showcased in that Knowledge Panel. Google might have a few tricks up its sleeve, but fear not my fellow adventurers – we’ll follow their instructions closely and breeze through this challenge. You might be asked to share official documents or other nifty forms of evidence to confirm your identity and connection to the entity. It’s all part of the journey to keep things secure and trustworthy. You can simply submit your ID and selfie via the Google form you’re directed to and wait for Google to confirm or to ask you to provide further information. Whatever is required, try to provide the documents requested or else you won’t be able to claim the knowledge panel. 4. Step 4: You Did It – Celebrate Your Success! Congratulations, you superstar! Once you receive that long awaited confirmation email from Google saying “You’ve successfully claimed your Knowledge Panel”, you’ve done it, and it’s time to celebrate your digital victory! Picture your panel like a dazzling digital billboard, where your achievements and credibility shine brightly for the world to see. Now, let’s keep that glow going! Remember, the key to a stunning Knowledge Panel is to keep it fresh and updated regularly. Whenever you achieve something great, add it in by sharing it online via channels that are indexed on Google like websites, social media etc.! Keep your bio and brand story current, showcasing your fantastic journey – this is easily

seo-press-releases--vs-traditional-press-releases
digital marketing, digital PR

SEO Press Releases aka Media Releases vs. Traditional Press Releases – What’s the Best PR Format?

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A press release in the traditional sense is a document that a company or organization sends to the media to share news about a new product, event, or significant achievement. Its purpose is to get media coverage and inform the public and journalists about the news. They’re usually sent to journalists, editors, media platforms, and bloggers who write about related topics. They may be distributed through various channels, including email, or social media. A press release that is effectively written is a useful tool for public relations and marketing. But in the digital times we find ourselves in, one must question whether an SEO press release aka media release is more suitable and effective for an audience using digital devices to find and read them. So, let’s understand how it all works. How Search (and SEO) Works Search engines are software programs that help users find information on the web. They use complex algorithms to crawl, index, and rank web pages based on their relevance and quality for a given query. SEO is the process of optimizing website content for improving the performance of the website on search engines. On-page SEO involves making improvements to parts of the website and optimizing posts by adding useful and targeted keywords, titles, headings, links, images, and meta tags. This helps search engines understand and present the content better. The search engine does not have the innate intelligence to understand the content. It depends on backlinks from other sites to inform it how good (or bad) a site is. The process also involves creating valuable and engaging content for the users, as well as building authority and trust on the web through various channels such as social media and other platforms. You can learn more about SEO copywriting in this guide I wrote:   Overall, SEO aims to increase the quantity and quality of organic traffic to the website, which can benefit the website’s goals and conversions. But it is directly interlinked with PR as it can assist with building a solid reputation on the web. Why Traditional Press Releases Are Being Ignored (by Search Engines + Readers) As explained above, SEO is the process of optimizing website content for improving the visibility of the website on search engines. However, some “experts” exploit SEO by using manipulative techniques to boost their ranking or traffic. For example, they may use keyword and backlink stuffing, or duplicate content to trick the search engines and achieve higher ranks and domain authority quicker. Google and Bing dislike these practices because they harm the quality and relevance of the search results. Search engines use algorithms and manual actions to detect and penalize websites that engage in SEO exploitation. A search engine’s mission is to offer users the most accurate and helpful search results pages (SERPs) by linking to the best and most helpful and unique content. I have adopted this mission on the websites I manage where we offer content marketing and PR services, here’s an example of how we follow this through:   Most traditional press releases go out to several publication sites or distribution channels, e.g., Newswire Presswire PR Newswire Google might not index duplicate content as it deems it repetitive and unhelpful. The algorithm detects that the content is the same or similar across several sites. Net result – Google sends the Press Release to page 302 of the search or does not show it at all. What Google does not approve, it buries under a few thousand pages. There is more. Sites that publish press releases use what is known as the no-follow attribute. The no-follow attribute is an HTML attribute used to instruct search engines not to follow or crawl a particular link on a webpage or post. It is commonly used to prevent search engines from associating a website with the content of a linked site. Hence, no link juice. Nothing that sends your Domain Authority on an upward trajectory. To add insult to injury, after a few months when you revisit the press release website, you find your post has been most likely removed. Learn more about link building and why it is vital for SEO and PR in this guide And check out my guides about outreach for link building and link analysis tools so you can improve and monitor your content marketing campaigns effectively. Media Release aka SEO Press Release – the Better PR Alternative A media release also known as an SEO press release is a new and improved iteration of a traditional press release. For Google, as well as for readers, a media release is published in a similar way as any other business news story (and it is only distinguishable through its press release writing format). Here’s an example from the London Business News Magazine. Below are genuinely insightful business news posts revealing unique information or data, which serve as great marketing exposure for businesses and organizations at the same time. Source The traditional press release was made for the non-digital world. News was accessed through the morning paper. There is as much difference between then and now as a Volkswagen Beetle and a brand-new Tesla. Here’s another example of media releases done right: An SEO press release is a media publication format that creates high-quality and optimized content for the web that contains relevant keywords, engaging media such as images and videos and relevant hyperlinks. They are carefully crafted and include: a punchy headline a brief summary of the news quotes from executives or stakeholders with images or social posts background information about the company or organization related hyperlinks for further reading additional media that readers can engage with like videos, social posts, or graphics. contact information for media inquiries. This is not all. They may also feature infographics, pie charts, and graphs to convey an idea quickly yet effectively. SEO press releases are unique because they: Include relevant and targeted keywords. Contain keywords, links, and multimedia content. Contain useful content that is visible on

digitale-marketingstrategien-fuer-marken
All posts, digital marketing, digital PR

6 bewährte digitale Marketingstrategien zur Steigerung der Markensichtbarkeit

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Einer der wesentlichen Aspekte jeder digitalen Marketingstrategie ist die Markensichtbarkeit. Je mehr Ihre Marke oder Ihr Unternehmen bekannt ist; desto höher werden die Umsätze sein. Egal, ob Sie ein Start-up-Unternehmer sind oder ein etabliertes Unternehmen haben, Markensichtbarkeit und -bekanntheit spielen eine entscheidende Rolle für den langfristigen Erfolg. Das Ziel, eine gesunde und positive Online-Präsenz für Ihre Marke zu haben, muss in Ihrer maßgeschneiderten digitalen Marketingstrategie unverzichtbar sein und die Marketingexperten von ClickDo liefern hier Tipps und Unterstützung. Lesen Sie weiter, um die wichtigsten digitalen Marketingtrends zu erfahren, die Ihnen helfen können, Ihre Markensichtbarkeit zu erhöhen. 1. Etablieren Sie die Website Ihrer Marke Eine Website ist entscheidend für die Markensichtbarkeit, nicht nur für das Google-Ranking, sondern auch für die Markenwahrnehmung. Eine Website hilft potenziellen Kunden, die Persönlichkeit Ihrer Marke zu assimilieren und mit größerer Wahrscheinlichkeit bei Ihnen zu kaufen. Darüber hinaus ist das Design Ihrer Website für das digitale Marketing für Unternehmen von grundlegender Bedeutung, da es die Persönlichkeit Ihrer Marke widerspiegelt. Wählen Sie Farben, Bilder und Elementkombinationen, die zum Image Ihrer Marke passen. Eine gut gestaltete Website für Ihre Marke hilft Ihrem Unternehmen, sich auf dem Markt abzuheben. Hier ist eine effektive Webseitenstrategie oft hilfreich. Wenn Sie eine führende Agentur für digitales Marketing und Webdesign beauftragen, wie ClickDo, um eine attraktive, benutzerfreundliche und konvertierende Website für Ihr Unternehmen zu erstellen, können Sie Ihren Platz in der digitalen Welt behaupten. 2. Fokus auf SEO Die Bedeutung von SEO für die Markensichtbarkeit wird oft unterschätzt, aber eine Marke muss auf der ersten Seite einer Suche im Internet gefunden werden. Indem Sie sich auf die Sichtbarkeit Ihrer Marke in Suchmaschinen konzentrieren, werden sich die Verbraucher eher an Ihre Marke erinnern. Indem Sie SEO in Ihre digitale Marketingstrategie integrieren, können Sie Ihre Website für Verbraucher sichtbar machen. Dies wird Ihren Umsatz und Ihre Rentabilität erhöhen, indem Sie die Klickraten erhöhen. Es ist wichtig, Ihre Website für organische Suchanfragen zu optimieren, um aussagekräftigere und vertrauenswürdigere Ergebnisse zu erzielen. Bei ClickDo verstehen wir, dass SEO und Marketing eng miteinander verbunden sind und bieten deshalb zum Beispiel Content Marketing an, das durch SEO-Analysen mit SEO Tools optimiert wird, um den Linkaufbau so effektiv wie möglich zu gestalten. Wenn Sie planen, sich für digitales Marketing für Unternehmen zu entscheiden, wird dringend empfohlen, eine Agentur für digitales Marketing für Ihre Marke zu konsultieren. 3. Erstellen eines Blogs Wie bei jeder anderen digitalen Marketingstrategie ist ein gut geschriebener Blog der beste Weg, um gezielte Leser anzuziehen. Blogs erhöhen die Sichtbarkeit Ihrer Marke, indem sie relevante und wertvolle Inhalte bereitstellen, die Antworten auf Fragen bieten, nach denen Menschen auf Suchmaschinen suchen. Leser werden eher zu Kunden, wenn die Bloginhalte gut geschrieben und regelmäßig aktualisiert werden. Der Inhalt Ihres Blogs muss für Ihr Publikum wertvoll und ansprechend sein und gleichzeitig die Leser in Kunden verwandeln. Ob Ihr Blog häufig gestellte Fragen zu einer bestimmten Branche beantwortet oder wertvolle Einblicke bietet, Ihr Publikum muss interessiert sein. Darüber hinaus können Ihre Bloginhalte auf Social-Media-Seiten geteilt werden, wodurch die Sichtbarkeit Ihrer Marke gesteigert wird. 4. Steigern Sie Ihr E-Mail-Marketing Die Durchführung einer erfolgreichen Business-E-Mail-Marketingkampagne für Ihre Marke ist ein Muss, wenn Sie an digitalem Marketing für Unternehmen arbeiten. Ihre E-Mail-Kampagne sollte ein einheitliches Design, Schreibstil und Farbschemata aufweisen. Sie können auch ein Bild oder Firmenlogo einfügen, um Ihre Markenbekanntheit zu steigern. Wenn Sie befürchten, dass Ihre Abonnenten Ihre E-Mails ablehnen, versuchen Sie, E-Mail-Marketing Tools zu nutzen, die E-Mail-Analyse Daten bieten, sodass Sie genau überwachen können, wie Ihre Kampagnen ankommen. Beauftragen Sie am besten eine Agentur für digitales Marketing, um Ihre E-Mail-Kampagne effizient zu verwalten. Denn E-Mail-Kampagnen müssen zu einem strategisch guten Zeitpunkt gesendet werden und um Ihre Abonnenten in Ihrer E-Mail-Datenbank zu behalten sowie neue hinzuzufügen, sollten Sie regelmäßig relevante, zielgerichtete E-Mails senden. 5. Verbesserung der Social-Media-Präsenz Das Hauptziel des Social-Media-Marketings ist es, das Community-Engagement zu erhöhen, das Publikum Ihrer Marke aufzubauen und den Web-Traffic zu erhöhen. Der Hauptzweck der Nutzung sozialer Medien wie Facebook für die Markensichtbarkeit besteht darin, das Markenbewusstsein zu steigern. Abhängig von Ihren Zielen gibt es mehrere Möglichkeiten, das Engagement der Community zu messen. Einige Marken verwenden Kommentare, während andere Shares und Conversions überwachen. Unabhängig von der Methode ist es wichtig, sicherzustellen, dass Sie genügend effektive Inhalte teilen, um die Sichtbarkeit Ihrer Marke zu erhöhen. Versuchen Sie Ihre Beiträge so zu gestalten, dass die Zielgruppe mehr mit Ihrer Marke interagieren möchte. Beauftragen Sie eine erfahrene Agentur für digitales Marketing, um die Social-Media-Präsenz Ihrer Marke zu verbessern, wenn es hier Bedarf gibt. 6. Online-Kundenbewertungen fördern Ein zunehmend wichtiger Aspekt der digitalen Marketingstrategie ist die Verbesserung der Sichtbarkeit Ihrer Marke durch Online-Kundenbewertungen. Online-Bewertungen von echten Kunden können Ihrer Marke helfen, zu wachsen und eine positive Sichtbarkeit online zu erlangen. Während Online-Kundenbewertungen mehrere Vorteile haben, müssen Sie wachsam sein, wenn es darum geht, sie zu überwachen. Negative Bewertungen können Ihrer Marke schaden und es Ihnen erschweren, neue Kunden zu gewinnen. Ein Unternehmen, das nicht auf negative Bewertungen reagiert, verliert eine große Chance, einen soliden Ruf aufzubauen. Der beste Weg, um die Sichtbarkeit Ihrer Marke aufrechtzuerhalten, besteht darin, eine engagierte Agentur für digitales Marketing zu beauftragen, Ihre Online-Präsenz aktiv zu verwalten und Kundenbewertungen zu regulieren. Zufriedene und treue Kunden zu ermutigen, Ihre Marke online zu bewerten, muss Teil Ihrer digitalen Marketingstrategie sein, denn die meisten Menschen werden sich erst die Bewertungen anschauen, bevor Sie sich für Ihre Marke entscheiden, sei das nun auf Google Business oder anderen Portalen, wo Sie vertreten sind. Digitales Marketing leistet Vieles für Ihre Marke Es gibt viele Möglichkeiten mit digitalem Marketing die Markensichtbarkeit zu erhöhen, wie die oben genannten Methoden und Strategien zeigen. Wenn Sie Ihre Zeit in die Stärkung Ihrer organischen Reichweite investieren, indem Sie sich auf SEO konzentrieren, einen Blog erstellen und Ihre sozialen Follower aufbauen, können Sie bemerkenswerte Ergebnisse mit besserem Engagement und höherem ROI erzielen. Wenn Sie Unterstützung benötigen, um Ihre Marke für Ihre potenziellen Zielgruppen sichtbarer zu machen, nehmen Sie Kontakt auf oder erfahren Sie mehr über die Marketing Dienste, die wir anbieten.

press-coverage-of-business-events
All posts, Blogging, digital marketing, digital PR, London Blogger

How to offer Press Coverage of Business Events for Digital PR and Marketing as a Blog Editor

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The beauty of starting a website or blog is that you often don’t know exactly where the journey takes you. You begin with registering a domain and writing about topics that you’re interested in and over time various categories emerge from your overall web content. The most popular topics that people find your website for through their searches on search engines or social media, may establish your online presence as an expert niche publication in the industries you mainly cover. This can attract enquiries from journalists, marketers and event organisers or press departments looking for influencers or digital publishers in their field to cover their events and news. This is the journey I have been on since I started blogging on various websites, which I will share as examples of my editorial work that has led to such collaborations. I will show you how I went about the whole process, from the enquiry stage to the execution stage of press and event coverage as I have noticed that there is a high demand in this field. Why cover Events & News as a Blogger & Publisher? A blog is a digital content publishing platform, which can be utilized for news and event coverage. Consider your websites as web properties that people visit when searching for specific information. The more visitors your website attracts, the better of course as you can offer any content publication a wider audience exposure. You have the opportunity to write about brands and organisations as well as established experts in your niche, you may also be able to conduct exclusive interviews and network, which is all positive ROI for your website. Event and news coverage can also establish you as a writer, digital marketer, or influencer, especially if you can utilize your populated social media channels for more online exposure. You can be creative with how you publish such content, and you’ll need to have guidelines set up that clarify the terms and conditions of your coverage of course. See the services I offer in more detail here: If people are happy with how their events and news are published on your website, they will come back for more. As you can see, I offer press and news release publications, which I offer in two formats: a free plain-text version and a paid media version. I want to give everyone the opportunity to share their news, however, the more value a publication provides, the more work it requires which cannot be offered for free. I explain this in more detail in my release enquiry response emails for example, which look like this: Hi, Thank you for your submission. We can publish your release on the following relevant sites: https://www.londonbusinessnews.com/ DA 38 We offer a free plain text publication without any images/videos/hyperlinks or a paid publication with images/videos/hyperlinks for an admin fee of £40. The main difference is that the branding is much more effective with a media publication, and it offers SEO advantages. Sample of a free publication: https://www.londonbusinessnews.com/ethical-menswear-brand-launch-london-store-with-six-figure-investment/ Sample of a paid publication: https://www.londonbusinessnews.com/smile-direct-club-uk/ You can find more information here: https://www.londonbusinessnews.com/digital-pr-services/ I look forward to hearing back from you so that we can go ahead and publish your release within the next 3 working days. Kind regards, This can be a beneficial and lucrative option for a webmaster if they market and rank their website well to offer their clients the intended exposure and ROI. How to cover Events & News as a Blogger & Publisher? You will have established yourself as an expert in your niche and will therefore bring the necessary know-how to any news and event coverage in your industry. Another plus is that you can be quite creative with your coverage on your website as you’re the webmaster and make all the rules. You should be up to date with the latest features your website can offer in terms of plugins for example for WordPress sites to offer the best web design and user experience for your clients and visitors. If you’re not well-versed in this area, you can always speak with a web consultant to make your website extraordinary. Depending on your website’s unique audience and focus, you can choose certain businesses, experts, or topics you want to cover that you find most suitable and promising. This can be determined by keyword searches with SEO tools and by the nature of enquiries you receive via your website. The way you cover them can also be flexible if you don’t have to follow guidelines from your partners or if you negotiate these beforehand. Make sure you have a clear vision of what you’d like to achieve with your event and news coverage and that you also take your partners’ goals and requirements into account. This will help you identify which features to offer, e.g., photography/videography, interviews, research, social media shares/posts, email marketing etc. Ensure you have the resources to deliver what you offer, e.g., a professional photographer/videographer or required equipment for example. Find below my examples of different events I have covered for some of the blogs I manage to get an idea:   Top Features of Event & News Coverage Publications As you can see, the coverage I currently offer has the following features: Exclusive and unique photographs taken by a professional photographer or provided by a client Quotes from exhibitors Information about exhibitors covered Social media posts that were shared live Hyperlinks that take readers to the exhibitors’ websites/channels My own commentary with regards to my expert opinions on what is covered plus tips and recommendations I have enquired about or researched Depending on the size of an event, it can be difficult to cover everything, so I’d recommend you focus on selected exhibitors, topics, workshops etc. that will be most interesting for your audience based on what you usually cover. Preparation is key and you should always ask all entities you cover for permission to do so, perhaps even liaise with them prior to the event to discuss

schlaue-tools-und-techniken-für-fotoeffekte-in-beiträgen-für-blogs-oder-social-media
All posts, digital marketing, Web Designing

Schlaue Tools und Techniken für Fotoeffekte in Beiträgen für Blogs oder Social Media

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Ob Sie nun ein professioneller Fotograf sind oder einfach nur zum Spaß fotografieren, Bildbearbeitung ist schon fast ein Muss heutzutage, vor allem, wenn die Bilder online genutzt werden. Allerdings gibt es auch Effekte, die man direkt während des Fotografierens erzielen kann und die eine nachträgliche Bearbeitung unnötig machen. Es gibt eine Menge großartiger Optionen, sowohl online als auch offline und Influencer oder Blogger können diese nutzen, um keinen professionellen Fotografen buchen zu müssen, sondern ihre eigene Kamera effektiv zu nutzen. In diesem Beitrag stellen wir Ihnen die besten Tools und Techniken vor, zur Bildbearbeitung und zur Fotografie selbst, um alle Blicke auf Ihrer Webseite oder Ihren Socials auf sich zu ziehen und mit Ihrem Blog mehr Geld zu verdienen. Egal, ob Sie gerade erst anfangen oder auf der Suche nach einem Upgrade sind, in der Fotobearbeitung gibt es so gut wie keine Grenzen! 1. Effekte einfach einfügen bei der Bildbearbeitung Es gibt viele verschiedene Effekte, die Sie mit Fotobearbeitung und Fotografie erzielen können – dadurch sehen Ihre Fotos realistischer oder künstlerischer aus. Sie können Ihre Fotos auch mit Spezialeffekten versehen, z. B. so, dass sie aussehen, als wären sie zu einer anderen Zeit oder an einem anderen Ort aufgenommen worden. Viele Blogger und Influencer benutzen einen Filter, den Sie vorher oder nachträglich über Ihr Bild legen, um es attraktiver zu machen und Instagram bietet diese zum Beispiel im Bildeditor. Verwenden Sie beispielsweise das Kreativ-Tool von Adobe Express am PC, um einfach den Hintergrund Ihres Bildes zu entfernen und gegen einen anderen auszutauschen. Das Kreativ-Tool ist simpel und ohne Vorkenntnisse anzuwenden und Sie können mit verschiedenen Hintergründen experimentieren. Für Reiseblogger ist dieses Tool sehr gut geeignet. 2. Spielen Sie mit der Verschlusszeit Ihrer Kamera Eine Möglichkeit, einen interessanten Effekt zu erzielen, besteht darin, mit der Verschlusszeit der Kamera zu spielen. Indem Sie die Verschlusszeit ändern, können Sie die Art und Weise ändern, wie die Bewegung auf Ihrem Foto erscheint. Wenn Sie z. B. ein sich schnell bewegendes Objekt aufnehmen möchten, sollten Sie eine kürzere Verschlusszeit wählen, z.B. eine Verschlusszeit von mehr als einem Tausendstel einer Sekunde. Wenn Sie dagegen eher einen Unschärfeeffekt erzielen möchten, sollten Sie eine längere Verschlusszeit verwenden, z. B. eine, die ein paar Sekunden lang ist. 3. Veränderung der Blende für Licht und Unschärfe Eine weitere Möglichkeit, einen interessanten Effekt zu erzielen, besteht darin, die Blende zu verändern. Die Blende ist die Einstellung, die bestimmt, wie viel Licht in die Kamera gelangt. Durch Ändern der Blende können Sie Ihr Foto heller oder dunkler erscheinen lassen. Sie können auch eine andere Blende verwenden, um eine geringe Schärfentiefe zu erzeugen, was bedeutet, dass nur ein Teil Ihres Fotos scharf ist, während der Rest unscharf erscheint. Solche Techniken werden gerne bei Events oder Aufnahmen im Freien eingesetzt. 4. Bewegung in Ihre Fotos bringen Eine Möglichkeit, interessante Effekte zu erzielen, ist die Technik des “Schwenks”. Dabei wird ein sich bewegendes Objekt mit der Kamera verfolgt und bei offenem Verschluss fotografiert. Wenn Sie es richtig anstellen, kann dies einen Eindruck von Bewegung in Ihrem Foto vermitteln. Vergessen Sie nicht, dass Sie auch interessante Effekte erzielen können, indem Sie die Kamera selbst bewegen. Versuchen Sie zum Beispiel, ein Bild zu machen, während Sie gehen oder laufen, oder indem Sie sich drehen. 5. Extra Fototipps Es gibt unzählig viele verschiedene Möglichkeiten, Fotos zu bearbeiten, wie wir hier zeigen. Manche Blogger oder Influencer verwenden lieber voreingestellte Filter, wie wir sie von unserem Smartphone kennen, während andere die Farben und Farbtöne lieber manuell anpassen. Wenn Sie eine Drohne besitzen, bietet diese Ihnen noch einmal ganz andere Möglichkeiten. Experimentieren Sie also mit den verschiedensten Techniken, so können Sie alle möglichen kreativen Möglichkeiten finden, um Ihre Fotos interessanter zu gestalten. Man weiß nie, was für coole Effekte man damit erzielen kann und es ist immer von Vorteil verschiedene Medien und Techniken einzusetzen, um mehr Webverkehr auf seine Webseite zu bekommen. Nehmen Sie sich Zeit für Bildbearbeitungsprogramme Auf dem Markt gibt es natürlich auch eine Reihe verschiedener Softwareprogramme, die Sie für die Fotobearbeitung verwenden können. Am bekanntesten ist heutzutage Adobe Photoshop, mit dem man Bilder besonders professionell bearbeiten kann – allerdings können Sie auch viele einzelne Tools kostenlos erhalten. Für welches Programm Sie sich auch entscheiden, nehmen Sie sich auf jeden Fall die Zeit alle Funktionen auszuschöpfen. Auf diese Weise können Sie das Programm optimal nutzen und erfolgreiche Fotos erstellen, auf die Sie stolz sein können und die Ihre Follower gerne teilen und liken.

top-strategies-for-link-outreach-and-outreach-work
All posts, Blogging, digital marketing, digital PR

Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

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Irrespective of the distinct polarity surrounding the structural parameters involved in producing press releases and guest posts, Who’s to say these outreach techniques will guarantee copywriters/bloggers, PR practitioners, small businesses, or large corporations effective and consistent online notoriety? FACT: For content creators diving headfirst into a digitised sea saturated with infinite information sharing, simply publishing press releases and guest posts is not enough to penetrate today’s online arena and see your website and online presence thrive. Want to see your site succeed? You are in luck! Widely sought-after credibility, interconnected network expansion, and insurmountable website traffic are at the epicentre of any site’s SEO success. Consequently, I will share communication and outreach strategies adopted by successful guest post and press release creators that you can incorporate into your content outreach methodology, ultimately awarding you the online stature your quality content truly deserves. But before we go into that, let’s look at different content types first as the outreach campaign will vary. How Different Content Types Meet Collective Outreach Objectives through Pitches? While press releases and guest posts support differential functional frameworks, they exist to serve the same purpose: mounting visibility in the marketing and media arena. Nevertheless, the contrasting factors between press releases and guest posts are critical when configuring your content outreach initiative to meet the best possible outcomes for your site. Comparing Press Releases to Guest Posts Although either communication outreach tactic is employed to build online brand awareness, harness exposure, and boost page views, successful copywriters, marketers, and businesses are effective because they can identify how press releases differ vastly from guest posts. For example, guest articles are single processes for a single post in an ongoing two-way dialogue between writers and site owners. In contrast, press releases are one-way broadcasts of information, where you can be open to returning conversation without an overall expectation for a response. In other words, if someone wants more information, they can reach out to you, but most people and most sites will not. Due to the influx of outreach emails that editors and publishers receive daily, the all-encompassing distinction between outreach success and failure in your chosen strategy lies in your overall pitching potential. Pitching Press Releases & Guest Posts Since preparing the perfect pitch can make all the difference in measuring the effectiveness of your specific outreach agenda, distinguishing between pitches for guest posts and press releases is just as vital in the implementation of your chosen success-driven strategy. Differences for Pitches to consider: 1. Press release pitches communicate happenings in the present tense, which focuses primarily on the newsworthiness of the business or organization that submits it. 2. A guest post pitch will often focus on trending topics that are relevant to the website/platform they are trying to get published on to make a valuable contribution to the editorial of the publication. 3. Issued for ‘Immediate Release’, the publishing window period in press release pitches is time-sensitive in contrast to guest post pitches, which have wider coverage timeframes. It is vital to never push for a publication date sooner than the editors have suggested as that comes across as extremely rude. 4. In guest post pitches, guest bloggers often confirm their compliance with website editorial guidelines to increase the likelihood of getting their pieces published. In comparison, press release pitches are more flexible, offering authors a self-promotional platform that endorses their content on different levels. 5. In contrast to press release pitches, guest bloggers must remain cognisant of the fees websites may charge to feature their written material on such platforms, with the terms and conditions surrounding this fee varying per site. Many will outline these via their media packs or dedicated service pages such as here on these example sites that accept both press releases and guest posts: Although there’s proven divergence in pitches for guest posts vs press releases, it’s also just as noteworthy to establish where similar structural frameworks for both converge to meet the same outreach outcomes. Both content communication constructs, for example, share three components in common, namely: Personalised Copy Proofreading A Clear and Concise CTA (call-to-action) If you want to send a pitch my way you can go through the below pages, where I have listed different content publishing formats for guest contributions: UK Education Blog Marketing Services London Business News Blog Digital PR Services Green Living Blog Eco Media Services UK News Blog Media Services How NOT to Pitch Your Guest Post or Press Release to Publishers To help prevent publishers from binning your work, below are examples of pivotal pitching no-no’s to consider when adopting either outreach strategy. 1. Lead with Costs When following the basic principles of proper email etiquette, understand that quality trumps currency, so initially shift your focus more towards the value and credibility of the quality content you’re offering, with money matters eventually explored later in correspondence if a publication is interested. 2. Pester Editors Follow-up emails remind recipients who might have missed your first outreach attempt of the collaborative prospects you still have on the table. Although journalists and site owners generally respond to follow-up emails, always avoid inundating them with a flurry of follow-ups. Depending on the type of outreach strategy you are employing, there is a difference in the number of necessary emails to send before your returns start to diminish, potentially redirecting your emails to receivers’ spam folders. If you haven’t received a response within a few days of submitting your pitch and you’re considering sending a short, polite follow-up message to an outreach recipient, check out this cold email infographic as a benchmark that can help avoid landing you in the ‘heckler’ hot seat. As illustrated in the statistics, response rates to follow-up emails do not drop off significantly compared to the first email, giving them value. However, your general politeness, coupled with the frequency of your follow-ups, must be taken in high regard. 3. Be Rude When approaching prospective publishing channels with your pitched proposal, the last thing you

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All posts, digital marketing, London Blogger

6 Best Ways to get a Press Release Published for Digital PR

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Driving traffic and measuring conversion have become monumental metrics in modern-day PR and SEO. With the digital information sharing revolution rife in today’s online arena, exponentially high numbers of active freelance copywriters, businesses, and large corporations are reliant on the myriad of opportunities that the world wide web brings. Most online users, however, face visibility challenges based on the premise of being tiny droplets in a virtual ocean of network interconnectivity. Having the potential to influence your digital PR agenda, this begs the question, As a writer, how can I produce structurally sound, informative, and streamlined press releases that stand out from the crowded copywriting community and cater to my intended audience? For all copywriters on the rise, PR practitioners, marketers, or small business owners, pay close attention because I’m about to take you on a journey to exploring what confounding factors make for crafting compelling press release content for your digital PR campaigns to flourish with a higher ROI. What is a Press Release for? Also referred to as a news release, a press release is a written or recorded statement issued by a communications entity for use by media outlets to garner news coverage. However, in the digital age, press release publications can contain various media formats such as videos and hyperlinks to additional resources for example. They should therefore be utilized as effectively as possible. The general structure of a press release includes: A heading with action verbs. Addressing the question of “who,” “what,” “why,” and “where” in the first paragraph. Contextually factual and informative subject matter articulated with understandable language. Relevant quotes. A clear call-to-action (CTA) Modern digital press releases can also include: Additional information through added hyperlinks to web channels and online resources Images and graphics to elaborate on the information shared visually Videos to provide a deeper and more interactive insight into the matter covered In catering to a targeted online audience, particular angles aim to meet their respective press release type, some of which involve: New Product Launches Mergers and Acquisitions Product Updates Events Grand Openings New Partnerships Rebranding Executive Promotions/Hiring Awards Investments/Funding By providing publications with succinctly sufficient newsworthy material delivered in a distinct style, strong press releases pack a punch for media outlets keen to publish intriguing business stories. How Press Releases are Used in Digital PR Tactful in spreading the word on the world wide web, press releases are considered valuable pieces of marketing material in the digital PR landscape. Viewed by the masses ideally making up the online community, press releases live in public domains, opening doors for potential stakeholders and customers to view them. Digital PR Defined Short for digital public relations, digital PR is a viable online marketing approach copywriters and businesses use to get press coverage and grow their online presence, enabling them to earn honest reviews and respond with comments to requests from journalists. The Benefits of Digital PR Effective digital PR practices and their advantageous potential in the marketing arena always undertake to meet nine core factors, namely: Fast and effective information-sharing Improving SEO and increasing site traffic Generating leads Building online authority Increasing brand awareness Improving brand reputation Generating meaningful engagement Increasing trust Sale and revenue boosts Using Digital PR Services Effectively for Your Press Releases Formed on the foundation of building strong long-term relationships, digital marketing and PR agencies and other online communication entities network with journalists, bloggers, and influencers from countless fields/sectors of interest to share their press releases, resulting in high-quality backlinks, social media mentions, and improved SEO. Digital PR is valuable because it introduces PR practitioners, marketers, business owners, and copywriters to a vast array of new target audiences through search engine results pages and editorial article placements on popular sites. Effective in boosting website traffic, digital PR and media services offer tried and tested ways for digital press releases to get picked up by media outlets and become the source of new inbound links to an individual website. These links help improve search engine optimization of the site, making it easier to source online. Sharing top tips and excellent examples in the video below, Exposure Ninja vlogger Tim expands on the value of digital PR and the various forms it comes in: 6 Ways to Publish a Press Release for Digital PR Effective press releases lay the foundation for all successful PR campaigns, which could include a digital eco news or education marketing news angle and this symbiotic strategy puts a ’cause and effect’ tactic in place to gain publicity. By turning to press release services to boost your SEO, you can expect a substantial rise in your press coverage via prominent publications and big-time broadcast media outlets. When setting out to learn the steps to producing the perfect press release and everything a press release is not, understanding where they completely miss the mark is equally crucial for conquering this marketable copywriting craft. Want to get your press releases noticed online without fault? Here are my top six tips for meticulously manifesting a perfectly packaged press release of irrefutable worth in the age of digital PR based on the press releases I approve and publish daily as a blog editor: 1. Perfect Your Pitch with a Newsworthy Story According to Sally Stewart, author of Media Training 101: A Guide to Meeting the Press: “A press release is successful if it makes the phone ring or the email ding. Press releases should be a catalyst for further action, not the final result.” ​​A relevant news story or official announcement is the starting point of all press releases. To get essential messaging spread through a media outlet, the reporter, or editor, must feel your story is newsworthy to form the basis of an idea to cover. Consequently, the broader topic must align with the editorial ethos of the publication and the interests of the audience it serves. Journalists are often frustrated by the high influx of news releases that aren’t relevant to their work. After recognizing this problematic

How Digital Marketing Training Courses can Boost Video Game Careers
All posts, digital marketing

How Digital Marketing Training Courses can Boost Video Game Careers

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Many governments and employers around the world are trying to narrow the digital skills gap between digital natives and non-natives as many jobs require at least some basic computing and digital skills like email management, Microsoft knowledge etc. More people opt to become their own boss with around 4.8 million freelancers in the UK and 57 million freelancers in the US according to Upwork in 2019. It is therefore clear that the digital nomad lifestyle revolution has arrived and is here to stay for the foreseeable future. How do Online Marketing and Video Game Careers go together? Digital marketing has become hugely popular with younger generations as many more of them begin to grow their online presence and make a living through online revenue streams. The internet has provided an excellent platform for many in entertainment industries to grow and earn a living and one of them certainly is the gaming industry. Alone for the established game Minecraft there are 126 million active players worldwide today since its launch in 2011. Many serious Minecraft players share their gaming skills and tips via their YouTube channels, and some earn fortunes with video game job opportunities. You can read more about ways to earn online with gaming in the ClickDo Make Money Online Guide and the SeekaHost Make Money with a Minecraft Server Guide. As you can see in these guides, digital marketing is an essential part of earning online through gaming and the following online marketing strategies recommended by SeekaHost University will help you achieve the revenue you envision after you invest time and effort and build your brand and presence online. 1. Attract Your Audience Internet marketing is a key element in presenting and establishing yourself within the gaming industry. Many professional gamers use social media channels like Facebook, Instagram, Twitter and of course YouTube by running paid ads and sharing regular posts to engage with their audience. They may ask them questions, find out which content they like the most and what they’re looking for. This way the gamers make a personal connection with their audience and build a recognisable brand. Facebook groups are perfect for direct personal communication with the followers. Instagram stories are also a great tool to attract more followers. But as a gamer YouTube is the ultimate platform to reach the masses while they search for related content on search engines. Building a successful YouTube channel with thousands to millions of subscribers can change every gamer’s life by earning through paid ad placements, sponsorships, affiliate marketing and much more. YouTubers are the new superstars in the digital era. 2. Use automated Email Subscription Communication Having people sign up to an email newsletter subscription on your website, blog or social media is a great way to keep your audience engaged. Sending out a monthly or weekly newsletter is a great way to keep your followers involved in your journey and allows for effective communication. This is a great way to offer sneak-peeks, exclusives, or information about new releases, mentions in the press etc.  Email marketing has become an important tool for any influencer and email marketing tools can be a great help in tracking and automating emails for followers and subscribers. You should design your emails nicely with images and videos suitable for the interests of your audience and they can be segmented based on the different groups of email subscribers, e.g., different age or interest groups to achieve the maximum outcome with your email campaigns. Learn more about email marketing essentials here. 3. Personalise your Social Media Social media are a great tool in the digital marketing world because followers will appreciate some behind the scenes content, bonus footage and outtakes provided by gamers. People look for entertainment on social media so these additional snippets of content can appease your loyal audience and attract new followers. The key is to let your gaming personality shine through which may not be the case when live-streaming or collaborating with others on your YouTube channel. Having multiple social media platforms can boost your online presence as well as help you engage with audiences from different platforms. 4. Connect with Gaming Journalists & Bloggers Creating a website using popular CMS systems like WordPress is your first step to building your online presence, apart from setting up your YouTube Channel. The difference is that buying your own domain and hosting it on a reliable hosting control panel gives you more ownership as using other platforms for your online presence makes you dependent on their rules and formats. Learning SEO can be time consuming, but to make your website climb in search rankings and to organically increase the visibility of your site it is necessary. A great way to make your name and brand known is by working with trusted professionals or gaming journalists such. Popular websites related to videogames may well accept guest-written quality content. Should a blog or news website agree to publish your guest post, not only will you have acquired a backlink for your website, but you’ll be getting your name out there. 5. Create Unique Content When it comes to setting yourself apart from all the other videogame influencers, you need to utilize your own perspective and personality in your content. Make yourself interesting to your audience. It’s important not to copy other gamers’ content and to be unique. You can record your gaming experiences with entertaining commentary or by giving useful gaming tips also on your website. You can upload your recordings to video-sharing sites such as YouTube or go through your content live on streaming sites like Twitch or Discord. If you have the creativity and drive, you can create entire playlists demonstrating your knowledge of your favourite online games. Many viewers are also interested in e-sports and competitions so if you were participating in such, you could share that with your audience. Get off to the right start as a Video Gamer with Digital Marketing Skills With the online courses available at SeekaHost University, you will

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