digital PR

Digital marketers collaborating in a futuristic workspace with AI tools, holographic data, and creative content visuals — representing the future of marketing in 2030.
Dictionary, digital marketing, digital PR

The Changing Face of Marketing in 2030: Advertising Trends Shaping the Future

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I had the pleasure to unpack the powerful shifts redefining marketing in 2025 and beyond with the team at the Sun Dog AI Consultancy recently.  In this podcast episode we explore topics ranging from AI marketing innovations to evolving consumer values and behaviours and how these changes will likely transform the ways in which small and medium-sized businesses connect with audiences and consumers.  We unravel how traditional advertising is fading as digital storytelling, influencers, and interactive content dominate. The real advantage for SMEs? Agility. With AI-driven insights and automation, even smaller teams can now personalise campaigns and scale faster than ever before.  But technology isn’t everything. Consumers are increasingly seeking authenticity, transparency, and meaningful experiences. Building trust and human connection will become the strongest form of marketing currency as we establish.  The time is now to embrace these changes with AI tools to enhance—not replace—your creativity and unique voice, and focus on what makes your brand human, purposeful, and real. 1. The Evolution of Advertising Models Traditional advertising is giving way to more dynamic, data-driven experiences. Instead of broad campaigns on TV or print, businesses are embracing “shoppable” storytelling, influencer partnerships, and digital content that directly link engagement to conversion as ad fatigue and scepticism drive users toward ad-free or “attention-light” environments.  Our Takeaway: For SMEs, this opens opportunities to reach targeted audiences more affordably through niche online communities via social media or streaming channels. As the CMO at ClickDo I can support brands with niche marketing strategies and content creation and distribution.  2. AI and Data Redefine Marketing Performance Analysis Artificial intelligence is transforming how ads are created, optimized, and delivered. AI tools can now analyse audience insights, generate content variations, and personalise messaging at scale. Building workflows where AI and human creatives collaborate to generate and test high-volume, platform-tailored content quickly can make all the difference.  Our Takeaway: For SMEs, AI levels the playing field — making advanced analytics and automation accessible without enterprise budgets, however the interpretation and implementation is a key factor in any successful marketing campaign. I can offer support with effective branding and content strategies building on data insights.  3. Consumer Expectation Shifts Today’s customers want meaningful, transparent, and value-driven interactions. They are more privacy-conscious and expect authenticity from brands. Brands that focus on trust-building, sustainability, and customer experience will stand out among others if they meet the expectations when delivering.  Our Takeaway: Identifying the unique brand voice and persona is key to creating (video) marketing content that converts and boosts follower growth. I can offer support with tailored branding and content strategies across micro-communities that matter in the respective industry.   4. Emerging Content Formats in Marketing As more AI tools emerge that make content creation easier and faster, it becomes vital to diversify content formats like short-form video that’s especially popular on TikTok and Instagram or conversational ads on YouTube and Facebook.   Our Takeaway: Creating loyal communities and interactive content that motivates users to engage virtually with your brand will drive conversion. I can offer support with creating interactive content for various channels that’s tailored to the individual brand voice and persona.   5. Actionable Steps to Prep for Marketing in 2030 Use suitable AI tools for content creation, analytics, and campaign automation, but ensure you train them effectively to reflect your brand voice and persona.  Focus on transparency and ethical marketing to build customer trust and reflect this in what you deliver.  Prioritise community-led marketing — nurture real engagement, not just impressions, connect with followers and subscribers to build authentic relationships that last.  In short, the future of marketing belongs to brands that combine data intelligence with creativity and authenticity. Brands have an exciting opportunity to innovate faster, connect deeper, and grow smarter than ever before, but they need to use the latest technology based on their unique requirements and profile.  I believe that customised marketing works best so if you look for inspiration for your next campaign, connect with me to brainstorm ideas and opportunities!    

how-influencer-marketing-boosts-brand-growth
digital marketing, digital PR

How Influencer Marketing Boosts Brand Growth

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In this digital age of connectivity, influencer marketing is one of the most powerful tools used to build a brand, drive engagement and create long-term customer relationships. Unlike traditional advertising, which often struggles to cut through the noise of online content, collaborating with influencers allows brands to connect with audiences through trusted, relatable voices. The explosion of social media and the proliferation of content creators across all niches have given businesses of different sizes unprecedented access to highly engaged communities. Whether it’s a global fashion brand working with a style blogger or a local café partnering with a food content creator, brands can now tap into the trust and rapport that influencers have built with their followers over the years. This shift in marketing dynamics is not just about short-term sales boosts; it involves long-term brand positioning. Influencer marketing combines the personal touch of word of mouth with the scale of digital platforms, making it perfect for today’s consumers, who value authenticity, transparency and relatable storytelling. By working with influencers strategically, brands can enter new markets, reinforce their values and position themselves in cultural conversations that matter to their target audience. In this article, we’ll look at how influencer marketing works, how to choose the right partners, and how to build a strategy that fuels sustainable growth. What is Influencer Marketing and Why Does It Work? At its core, influencer marketing is the practice of partnering with individuals who have built a significant and engaged following – whether on Instagram, YouTube, TikTok, LinkedIn or personal blogs – to promote a brand, product or service. These individuals are often seen as experts, trendsetters or relatable peers in their niche. Their recommendations carry weight because they come from an established relationship of trust with their audience. Influencer marketing and particularly AI-First influencer marketing work so well because of the psychology of social proof. People are more likely to believe and act on the advice of someone they trust, especially if that person seems like them or shares their interests, than they are to respond to a faceless ad. In a world where consumers are bombarded by brand messages daily, influencer endorsements cut through the noise by being organic, personal and relevant. Plus, influencer marketing aligns with how people consume media today. Rather than passively absorbing one-way communication, audiences actively choose whose content to follow, interact with and share. This voluntary engagement creates a fertile ground for brand messages to be woven into the influencer’s content. As a result, campaigns driven by influencers often achieve higher engagement rates, stronger recall and more meaningful conversions than traditional ads. Choosing the Right Influencer for Your Brand Not every influencer will be right for your brand, even if they have large followings. The success of an influencer marketing campaign depends on aligning your brand with voices that resonate authentically with your target audience. When evaluating potential partners, start with audience demographics – age, gender, location, interests – and make sure they match the customers you want to reach. An influencer’s reach is only valuable if their followers are potential buyers of your product or service. Beyond demographics, engagement rates are key. A smaller influencer with a highly engaged audience will drive more meaningful results than a mega-influencer with millions of passive followers. Look at likes, comments, shares and even the tone of interactions. High engagement means trust and loyalty, which is more valuable than reach alone. Relevance and authenticity are equally important. The influencer’s content style, tone and values should align with your brand identity. An influencer who genuinely loves your product and can integrate it into their content will deliver more persuasive messaging than one who just posts a transactional endorsement. This is why reviewing past collaborations, content quality and how these influencers interact with their audience is essential before committing to a partnership. Building a Strong Influencer Marketing Strategy Jumping into influencer marketing without a plan will result in wasted resources and missed opportunities. A successful campaign starts with defining your primary objectives. Are you looking for brand awareness, website traffic, lead generation or direct sales? Your objectives will determine your influencer selection, campaign messaging and measurement metrics. Once your objectives are set, choose influencers strategically. For awareness campaigns, you might prioritise reach; for conversions, you may focus on micro- or mid-tier influencers with high engagement in your niche. After selection, invest time in collaboration and content planning. Influencer marketing works best when it feels natural, so co-creating content that reflects both the influencer’s style and your brand message is essential. Budget is another key decision — influencer partnerships can range from gifted collaborations with nano-influencers to multi-channel, long-term contracts with top-tier creators. Your budget should reflect your goals and the level of partnership you want to build. Finally, establish clear guidelines, deliverables and timelines, but let influencers have creative freedom to create content that will genuinely resonate with their audience. Influencer Content that Converts The quality and authenticity of the content will make or break an influencer campaign. Audiences can spot overly scripted or forced promotions a mile off, and it can damage both the influencer’s credibility and your brand’s reputation. The best collaborations give influencers creative freedom, trusting they know what will engage their audience. Storytelling should be at the heart of your approach. Rather than just showing a product, ask influencers to share personal experiences, demonstrate how the product fits into their life or highlight a specific problem it solves. This narrative-driven approach makes the content more memorable and builds an emotional connection with potential customers. Visuals are important too, especially on platforms like Instagram and TikTok, where aesthetics drive engagement. High-quality imagery or video production, on-brand colour schemes and consistent visual identity help to reinforce your brand message. And while creativity is key, every piece of content should have a clear call to action, whether it’s visiting your website, using a discount code, signing up to a newsletter or following your account, guiding interested viewers to the next step. Using Multiple Platforms for Maximum Impact One of

summer-event-marketing-ideas-with-viral-uk-food-and-beverage-trends
digital marketing, digital PR

5 Summer Marketing Event Ideas with Hot Hospitality Trends!

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We all love summer, especially as it is the perfect season to attend and host vibrant events, from backyard BBQs to large-scale festivals. Many brands utilise event marketing in the summer to stand out in a competitive market and reach new audiences. But event marketing must connect with evolving consumer tastes and cultural trends to go viral.  In the UK, the food and beverage scene is rapidly shifting toward plant-based options, mindful drinking, and exciting global flavors — all of which present powerful opportunities for marketers to tap into. According to Jellybean Creative’s 2025 food and drink insights, these trends are shaping how UK consumers choose where they eat, drink, and spend their time — making them essential considerations for successful event campaigns. In this guide I share 5 summer event marketing ideas that follow the latest UK food and beverage trends. These strategies are designed to help businesses create buzzworthy experiences that guests rave about on social media — before, during, and after the event — turning a summer gathering into a viral sensation that people talk about. Summer Event Marketing Timeline Phase Digital Action Food/Drink Activation Marketing Goal Pre‑Event Teasers via email & Reels Showcase vibrant plant-based burgers & mocktails Build anticipation and grow pre-event awareness Launch Live Instagram Story Behind‑the‑scenes look at logo-branded mocktail bar Humanize your brand and highlight event exclusivity During Interactive polls & live demos Feature wellness drinks and mezze-style food zones Drive real-time engagement and enhance event experience Post UGC-based recap video Spotlight sustainability efforts & top menu moments Extend brand reach and encourage future attendance 1. Target the Plant-Based & Flexitarian Movement Need to Knows: Plant-based eating is more than just a trend—it’s a lifestyle embraced by millions across the UK. Recent taste trends show that around 25% of UK adults identify as flexitarians, meaning they mainly follow a plant-based diet but occasionally enjoy meat or fish. This shift is driven by health, environmental, and ethical considerations. For event marketers, offering delicious, satisfying plant-based options is a powerful way to attract and retain more eco-conscious consumers and I regularly blog about food tips on the Green Living Blog.  Marketing Ideas: Share sizzling summer treat visuals: Capture the heat with vibrant photos and videos of colourful vegan burgers, smoky jackfruit sliders, and BBQ veggie platters. Incorporate your brand colours, logo and slogans into the images to make them eye-catching and perfect for sharing on social media. Tell the stories behind the bites: Share behind-the-scenes content of your plant-based vendors — from farm-fresh ingredients to sunlit prep kitchens. Use reels or carousels to highlight the inspiration behind each summer dish and build a connection with your audience. Collaborate with eco-conscious influencers: Partner with UK-based vegan and sustainability influencers to give your summer menu a boost. Let them preview dishes, go live from your event, or run giveaways that amplify your reach. Launch a summer hashtag challenge: Encourage attendees to post their favourite plant-based plates using fun, branded hashtags like #GreenGrillFest or #PlantPowerBBQ. Offer prizes for the most creative summer-themed posts to drive engagement and user-generated content. Key takeaway: Offering high-quality plant-based dishes at your event is not only an ethical choice but a marketing strategy that increases your event’s relevance and shareability following current lifestyle trends. 2. Offer Quirky Low and No-Alcohol Drink Alternatives Need to Knows: The mindful drinking movement is reshaping social norms around alcohol. The statistic that nearly 1 in 3 UK adults are reducing their alcohol intake is supported by recent research from Aviva, driving demand for creative, sophisticated low- or no-alcohol options. Marketing Ideas: Host interactive online events: Invite your audience to live virtual mixology classes where they can learn to make your event’s top low-alcohol drinks. Leverage polls and quizzes: Engage your audience by asking them to vote on which alcohol-free drink should be featured at your event or guess ingredients for prizes, and run Instagram giveaways to boost participation and excitement. Develop branded AR filters: A fun filter that adds your event’s signature mocktail to selfies encourages user-generated content and wider reach. Key takeaway: Offering and incorporating creative low and no-alcohol drinks into your event marketing helps broaden your event’s appeal and taps into a booming wellness market. 3. Follow the Wellness Movement Need to Knows: Consumers are increasingly seeking drinks that do more than just quench thirst — they want beverages that boost immunity, enhance mood, and support overall wellness. Functional drinks like kombucha, adaptogen-infused elixirs, and probiotic waters are trending rapidly across the UK. According to Grand View Research, the UK kombucha market is experiencing significant growth, reflecting a broader consumer shift toward health-conscious beverage choices. Marketing Ideas: Educate with summer-smart content: Share fun, bite-sized facts about the cooling and health-boosting benefits of your summer event drinks using Instagram carousels or TikTok snippets. Host a “Summer Wellness Hour”: Introduce a dedicated time during your event featuring functional mocktails, chilled herbal teas, or coconut-based smoothies paired with light yoga or guided meditation sessions to attract wellness-seeking attendees and followers. Launch a sunny drip email series: Warm up your subscribers with refreshing wellness tips, exclusive early-bird offers, and sneak peeks of your summer drink menu to build buzz before the event. Run a “Find Your Summer Sip” quiz: Engage followers with a fun interactive quiz — like “Which tropical wellness drink suits your vibe?” — to boost shares, saveable content, and brand love. Key takeaway: Wellness drinks resonate strongly with today’s health-conscious consumers and add a unique experiential layer to your summer event marketing. 4. Celebrate Intercultural Flavours & Community Sharing Need to Knows: The UK’s multicultural culinary scene continues to influence festival menus, with street food-style sharing platters from Morocco, Korea, India, and the Mediterranean gaining huge popularity. In fact, the UK street food market is now worth around £1.2 billion, with over 7,000 street food vendors across the country — a number that’s grown by 20% year-on-year, according to Street Food Business Expo 2024. These communal dishes are perfect for summer social settings and make

tailored-black-friday-promotions-tips
All posts, digital marketing, digital PR

How to Get more Clicks with tailored Black Friday Promotions

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As the Senior Marketing Strategist at ClickDo, I investigate effective ways of making Black Friday campaigns successful to significantly boost sales and brand visibility. Drawing from this experience, a well-planned and personalised promotion and marketing strategy is essential. At ClickDo, I endeavour to provide tailored and unique feature and media placement opportunities for any season and any campaign. In this article, I want to share how these opportunities could be utilised for more effective Black Friday marketing campaigns. 1. Integrate exclusive Offers in our top Lifestyle Guides On many of our ClickDo Media platforms, we keep savvy shoppers informed by comparing products, services and deals. Such comparison guides are hugely popular often attracting thousands of readers monthly. You can talk to me about positioning what you offer as top choices in suitable guides to ensure your recommendations and deals are listed in high-ranking, popular guides, guaranteeing maximum exposure. Whether you like to showcase unique gift ideas alongside special discount codes to make your offers more appealing to the right buyers or you simply want to your brand mention included, it’s all down to the personalised and strategic approach that I can offer via our wide range of platforms and online magazines. 2. Combine Lifestyle Tips & Deals Creatively Offering purposeful and creative lifestyle ideas will provide valuable information, which online users are looking for via search engines or social media. By integrating your deals into our related lifestyle articles, you can inspire customers while promoting your Black Friday offers. Say your brand sells tech gadgets or smart home devices, you can showcase your product offers while highlighting their practical, everyday uses to encourage shoppers to make a purchase. 3. Ride on the Green Wave with Eco Tips & Offers Sustainability is becoming a significant factor in consumers’ purchasing decisions hence I started the greenlivingblog.org.uk where my team and I provide eco insights and tips. If your brand offers eco-friendly products or services, now is the time to promote them. You can showcase your sustainable products in combination with special deals. By emphasising environmental benefits or tips, you’ll attract eco-conscious shoppers looking to make responsible choices. 4. Conduct an exclusive Interview to share your Business Story & Offers Because consumers love to support brands with a compelling story or mission, I’ve conducted many interviews with entrepreneurs. They offer a great opportunity to share your brand’s journey, milestones, or innovations to build trust and loyalty among shoppers. With ClickDo Media I publish interviews and opinion pieces where you can include coupons or banners, helping you connect with your audience while promoting exclusive Black Friday discounts. Showcase your story through an entrepreneur interview, linking your brand values to your special deals, and highlighting your success story alongside your exclusive customer benefits and offers. 5. Announce Your Black Friday Specials in a Press Release A press release is an effective way to announce your latest business news along with exclusive Black Friday offers to generate a (seasonal) buzz. At ClickDo Media I can craft or publish impactful media releases that highlight your achievements, news, deals, new products, or brand successes. For example, a press release about a recent achievement can draw attention to your Black Friday offers while enhancing your brand’s credibility. All the above tips will additionally offer benefits such as: Crafting Compelling and Urgent Messaging that Reaches Far Working with me and ClickDo, your campaigns will create a sense of urgency through limited-time offers and countdowns, which can drive immediate action and higher traffic and clicks. Our campaigns often feature time-sensitive deals that encourage customers to make quick purchasing decisions. Utilising Multi-Channel Marketing All our published content is repurposed for our various channels—email, social media, and paid ads to maximise its reach. We design integrated PR campaigns that ensure consistent messaging across all platforms, enhancing brand exposure and engagement. Personalising Customer Experiences Personalisation increases relevance and conversion rates. By segmenting our audience and tailoring content to specific groups, we deliver more meaningful experiences that resonate with customers. Make your Brand go further each Black Friday Black Friday is the perfect opportunity to drive sales, clicks, and attract new customers. You can arrange a ClickDo media consultation with me to discuss tailored campaigns for the vast media platforms we manage, where we offer Guest Posting Services, Digital PR Services,  Press Release Publications, and social media marketing so that you can boost visibility and sales with us. Get a free consultation send your proposals over by emailing info@manuelawillbold.com or contact us via any of our service or contact pages.

halloween-marketing-and-branding-tips
All posts, digital marketing, digital PR

4 Killer Halloween Marketing & Branding Tips for a Seasonal Boost

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Seasonal events like Halloween present golden opportunities for marketers to tap into the festivities and boost a brand. Like many events, Halloween can become a unique moment to engage your audience and bring a little excitement to your marketing strategy. Here’s how you can make the most of Halloween with clever marketing, branding, and digital PR strategies. 1. Website Halloween Tweaks with Fang-tastic Offers Halloween is the perfect time to give your website a seasonal twist! With just a few web design changes, you can add a spooky flair to your site to captivate visitors. Here’s how: Halloween-inspired Landing Pages: Create a dedicated Halloween landing page with special seasonal offers, discounts, or Halloween packages. You can feature spooky designs, a countdown timer until Halloween, and themed items or services. For example, fashion retailers can offer a “Creepy Collection” with fashion-forward costumes or spooky accessories. Limited-Time Halloween Offers: Run flash sales or exclusive discounts for the Halloween season. Adding creepy banners, pop-ups, or sliders with Halloween visuals (think pumpkins, ghosts, and witches) will draw attention to these offers. A sense of urgency can encourage customers to act before time runs out. Themed Website Elements: Add fun features like floating bats, hidden pumpkins for users to click on to unlock special deals, or even eerie background music. These elements can create a unique user experience that keeps customers engaged longer. 2. Killer Social Media Campaigns Social media is where the Halloween fun truly comes to life. Create engaging content that plays into the season and encourages interaction. You’ll have to be creative here and maybe use the help of AI tools to create special Halloween campaigns for your social channels. What matters is that the content engages your audience so trial eerie or funny social media videos as stories or reels. You can even turn articles into videos and shorts now with AI, which you can share across many different social channels. See how I do it for the London Business News Magazine for example: Fancy Dress Contests and Challenges: Encourage your followers to share photos of their Halloween costumes or activities. You could run a contest where the winner receives a prize (perhaps a prize for the scariest idea combined with your product or service). User-generated content like this can increase your brand’s visibility while also fostering a sense of community. Halloween Hashtags: Leverage trending Halloween hashtags like #SpookySeason, #HalloweenVibes, or #TrickOrTreat. Create your own branded hashtag, such as #SpookyDealsAt[YourBrand], to make your content easily discoverable and encourage people to engage with it. Interactive Polls and Stories: Use Instagram or Facebook stories to run Halloween polls (e.g., “What’s scarier: witches or zombies?” or “Which Halloween candy is the best?”). Interactive content like this encourages engagement, increasing your brand’s visibility on social media algorithms. At ClickDo we sometimes post questions related to our work like here: 3. Email Campaigns with Killer Savings to your Subs Your email list is one of your most powerful tools, and Halloween is the ideal time to get creative with your email marketing.- you can even repurpose your themed social media posts or ads for your newsletter as long as it will get your subscribers to click and act. Halloween-Themed Email Templates: Use Halloween-themed email designs with eerie fonts, dark colour schemes, and spooky images to catch attention. Add a playful subject line like, “Don’t Miss Out on These Spooktacular Deals!” to increase open rates. Exclusive Halloween Discounts: Send out limited-time discount codes to your email subscribers as a Halloween treat. Offering an exclusive deal just for email subscribers makes them feel valued and can increase conversion rates. Personalised Halloween Offers: If you have a segmented email list, send out personalised Halloween content. For example, based on past purchases, you can recommend Halloween-specific products or services that cater to their preferences. 4. Digital PR to Boost Your Halloween Exposure Halloween is a fantastic time for businesses to increase their online presence through creative and timely digital PR efforts. Seasonal Press Releases: Send out a Halloween-themed press release to local or industry-specific media outlets. Highlight any Halloween-themed events, product launches, or promotions. Journalists love seasonal angles, so tailor your release to offer something newsworthy. Collaborations with Influencers: Partner with local influencers or niche bloggers who are already creating Halloween content. For example, you could collaborate on a Halloween-themed giveaway or product review that highlights your brand. This partnership can give your business an authentic boost during the season with specifically tailored content and offers. Sponsoring Halloween Events: Whether in person or virtual, many communities host Halloween events such as pumpkin carving contests, haunted house tours, or trick-or-treating parades. Sponsoring these events or offering branded goodies (think branded trick-or-treat bags) will keep your business top of mind while generating goodwill. 5. Case Study: How a Bakery Used Halloween to Triple Engagement Let’s take the example of a small bakery called Betty’s that used a simple but effective Halloween marketing campaign to skyrocket its customer engagement. The bakery rebranded its products for Halloween, turning cupcakes into “Witch’s Brew” and cookies into “Mummy Munchies.” It then ran a social media contest encouraging customers to share their Halloween treats. The winner got a Halloween-themed cake, which led to over 100 user-generated photos being shared on social media, driving massive engagement and a 30% increase in website traffic. To further capitalize on the buzz, the bakery offered a special Halloween discount for email subscribers and partnered with a local food blogger to review their Halloween treats. These efforts led to a tripling of their social media engagement compared to the previous year. 6. Make Your Brand the Talk of the (Haunted) Town Halloween gives your brand the chance to showcase its fun side while strengthening your branding and boosting engagement. Whether it’s through a themed website design, a spooky social media contest, or a clever digital PR strategy, incorporating Halloween into your marketing will not only bring in more customers but also help your brand stand out in a crowded marketplace. If

role-of-video-in-personalised-marketing-campaigns
All posts, digital marketing, digital PR

The Role of Video in Personalised Marketing Campaigns in 2025

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Personalised video marketing represents a transformative approach in today’s digital landscape, where generic content no longer suffices to capture the discerning consumer’s attention. Videos that are tailored to the individual’s preferences and behaviours not only foster deeper engagement but also enhance the effectiveness of marketing campaigns, leading to higher conversion rates and customer loyalty. By integrating rich, dynamic content with data-driven insights, personalized videos offer a compelling narrative that speaks directly to each viewer, making every interaction feel uniquely personal. Looking ahead, the role of video in personalised marketing is poised to expand further as advancements in technology, like artificial intelligence and machine learning, streamline the creation and delivery of customized content. These technologies promise to enhance the scalability of personalised videos, making them more accessible to businesses of all sizes. As marketers continue to push the boundaries of what’s possible within digital storytelling, video will undoubtedly remain at the forefront of innovative, effective, and highly personalised marketing strategies. Let’s discover why. The Power of Video in Capturing Attention Video content has the unique ability to capture both the eyes and ears of the audience, making it incredibly effective for quick and impactful messages. Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia). This high retention rate is crucial for personalised marketing where the goal is not just to reach the audience but to make a memorable impact. Enhanced Customer Experience with Personalised Videos Personalised marketing campaigns strive to offer a unique experience to each customer, catering to their preferences, behaviors, and past interactions with the brand. Personalised videos can be tailored for individuals or specific segments, enhancing relevance and engagement. For instance, video content that includes a customer’s name, references their past purchases, or is aligned with their browsing behaviors can significantly increase the likelihood of engagement and conversion. Driving Conversions with Targeted Messaging The effectiveness of personalised videos in driving conversions cannot be overstated. According to a recent survey by Vidyard, personalized video content increases the click-through rates by 985% (Vidyard, 2020). This staggering statistic underscores the potency of tailored messaging within videos to motivate viewers towards taking actionable steps, whether it’s making a purchase, signing up for a newsletter, or downloading a resource. Leveraging Data for Video Personalisation The backbone of any successful personalised video campaign is data. By harnessing data from various touchpoints in the customer journey, marketers can create highly targeted videos that speak directly to the viewer’s interests and needs. Tools and platforms that analyze user data and digital behaviours, including sophisticated video editing AI, enable marketers to craft video content that feels personal and relevant, thereby enhancing the overall marketing effectiveness. This integration of AI with video editing not only streamlines the production process but also ensures that each piece of content is optimized for individual engagement. Real-World Examples of Video Personalisation Success Several leading companies have successfully integrated personalised video into their marketing strategies. For example, Netflix uses viewing history data to create personalised trailers and video content, encouraging users to watch new shows based on their preferences. This approach not only keeps the audience engaged but also contributes to higher satisfaction and retention rates. The Future of Video in Marketing As technology advances, the capabilities for video personalisation are expanding. Artificial intelligence and machine learning are playing larger roles in automating and enhancing the personalisation process. The future of personalised video marketing looks promising, with innovations such as interactive videos and real-time content modification based on viewer responses. Challenges and Considerations While the benefits of personalised video marketing are clear, there are challenges to consider. High-quality video production at a professional podcasting and recording studio and the integration of data-driven personalization require significant resources and technological expertise. Moreover, maintaining privacy and managing large volumes of data securely are critical to gaining and retaining consumer trust. Conclusion Personalised video marketing is transforming how brands connect with their audiences, offering a compelling blend of entertainment, information, and personal touch. As the digital landscape becomes more saturated, videos that cater to the specific needs and interests of the audience will stand out, making personalisation not just beneficial, but essential for marketing success. In the world of personalised marketing, video is not merely a tool but a critical strategy for creating deeper connections with consumers, ensuring that each interaction is not just seen, but felt and remembered.

clickdo-guest-posting-sites-list
All posts, Blogging, digital marketing, digital PR

55 Top Guest Posting Sites List for Media Placements & Content Marketing

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Guest posting and media placement services help anyone with a website or brand to get their content published on other websites for references with backlinks, which are the ultimate gateway to increased exposure and lead generation. Authority references through media placements also help with ranking a website higher on Google and other search engines and many SEO experts have shown how guest posting helps them rank their websites higher, like top London SEO agency ClickDo, who have also published an in-depth guide about guest blogging. How does Guest Posting with Media Placements work? Search engines use backlinks to establish the quality of web content. When it comes to ranking higher in search engine results pages, the search engine mechanism lists websites and web pages or posts higher for a search term that authoritative websites have linked to as a reference to declare their trust. Guest blogging and media placements enable you to take control of this process and generate backlinks on relevant websites that are of high quality and that you and your readers trust (as well as the search engines). SEO expert Fernando Raymond and I discuss this topic in more depth in this video: Why should you use Guest Posting & Media Placement Services? You probably found this list post while searching via a search engine, and it ranks for the search term you have entered. You can check the backlinks with SEO tools such as Ahrefs, but when you set up a website with seekahost.app, you can connect your website and account with Clicky to see which of your content gets the most organic search traffic for which terms, indicating what ranks well. To establish impactful web references Strategic guest blogging helps you get referencing links and with a strategic approach, this can make a huge difference to your website’s performance. That is why guest posting with effective media placements matters and many SEO and marketing professionals look for guest posting opportunities in their or their client’s niches. I work with them daily to facilitate the most suitable media placements and I highlight how my collaborations and content help with the growth of the ClickDo websites I manage in this video: To make your content reach further The websites you find in this list offer guest publication and media placement options for anyone who pitches professionally written articles that offer relevant valuable insights and expert tips. However, it is important to get the pitch right and to choose the most suitable websites carefully to achieve the best outcomes with the guest blogging campaign. The below guest posting websites list will guide you through the platforms where we at ClickDo offer our clients media placement opportunities in different formats. We have established strict guest posting rules and guidelines that are in line with search engine guidelines so only high-quality and relevant written content can get published here to ensure that these platforms are successful, attracting thousands of visitors monthly with a higher domain authority. Only then will our clients get an ROI back, so the content quality is key here. To get published with the most effective Publications We have seen many media platforms getting deindexed on Google due to publishing duplicate or poor-quality content or following black hat SEO techniques such as “link-sticking”. Nobody benefits from such practices and only informative and well-researched SEO-optimised content can win. So, we make sure that only suitable guest content that meets our guidelines will go live to benefit our readers and clients. You can learn more about SEO content writing and blogging via courses for digital entrepreneurship (some are accessible for free via seekahost.app) if you want to understand such dynamics better. Choosing the media platforms that are most suitable for your content to be published is key when it comes to guest blogging. The below list will inform you about the ClickDo platforms where we offer guest publications. I have added the domain authority for your reference, but what really matters is relevancy and context. Often, these sites grow and gain higher authority over time, so it is worth getting published on as many as possible to extend your online reach in the future. Disclaimer: The information shared in this post was correct at the time of publication but may be subject to change. The list below has been arranged according to the domain authority of the media platforms from higher to lower. Top 55 Guest Posting Platforms List for Media Placements Top Business Magazines Many are likely to blog about business-related topics, so we start off with a selection of high-quality business online magazines to get featured in, reaching a suitable audience. 1. ClickDo Blog Website: https://www.clickdo.co.uk/blog/ The ClickDo Blog stands out as a vital resource for digital marketers and entrepreneurs looking to expand their knowledge in SEO, digital marketing strategies, and online business development. The blog features in-depth articles, case studies, and expert tips that cover a broad spectrum of topics essential for online success. From the latest SEO techniques to effective content marketing strategies, the  ClickDo Blog provides readers with the insights they need to thrive in the competitive digital landscape. Domain Authority: 60 2. ClickDo Business News Blog Website: https://www.clickdo.co.uk/business-news/ ClickDo’s Business News Blog covers everything to do with business. Whether it’s business finance, regulation, law, technology, or management – whatever you are a business expert in, you can share with this established business community. Domain authority: 60 3. ClickDo Home Business Blog Website: https://www.clickdo.co.uk/home-business/ Remote work and working from home have become the new normal, especially since the last Covid pandemic. The Home Business Blog therefore covers emerging trends, concepts, and news surrounding this growing topic and welcomes expert insights and opinions to share with the remote work community. Domain authority: 60 4. ClickDo Internet Marketing Blog Website: https://www.clickdo.co.uk/internet-marketing/ This is the go-to blog for marketers to share their insights and news with the Internet marketing community. ClickDo’s business marketing tips are renowned and trusted, and getting published on the Internet Marketing Blog

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All posts, digital marketing, digital PR

A Marketer’s Guide to Virtual Marketing

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As digital marketers, we must acknowledge the transformative power of technology on consumer interactions and swiftly adapt to the virtual world to maintain relevance. In today’s landscape, simply relying on websites is insufficient; success demands embracing emerging technologies and mastering the ever-changing social media scene. Virtual marketing presents brands with unparalleled opportunities for expansion and engagement in the contemporary digital environment, making it imperative for marketers to grasp and leverage its potential. Join me as I delve into the world of virtual marketing, understanding its critical role in the modern era, dissecting its key components, and envisioning future possibilities. Together, let’s pave the way for enduring brand success in 2024 and beyond. What is Virtual Marketing  Virtual marketing, or digital marketing, encompasses a broad range of marketing activities conducted through digital channels, primarily the Internet. It leverages various online tools, platforms, and data to establish brand presence, engage with target audiences, and drive business growth. Marketers tailor messages and campaigns to specific demographics, interests, and behaviours, maximising relevance and effectiveness. Significance Of Virtual Marketing for Marketers As digital marketers, we recognise the paramount importance of virtual marketing in today’s digital era, offering myriad advantages over traditional marketing methods. Here’s why it’s indispensable to our strategies: Measurability: Virtual marketing provides precise campaign performance metrics such as engagement levels, website traffic, and conversion rates, empowering us to gauge ROI effectively. Affordability: In comparison to traditional methods like print or TV advertising, virtual marketing offers a more cost-effective solution, catering to businesses of all sizes, including startups and small enterprises. Speed: With virtual marketing, we can swiftly launch campaigns and make real-time adjustments based on performance data, allowing us to respond promptly to market trends and consumer behaviours. Engagement: Digital platforms offer diverse opportunities for us to engage with our audience through personalised messaging, interactive content, and social media interactions, nurturing stronger connections and brand loyalty. Global Reach: Virtual marketing enables us to reach a global audience, transcending geographical boundaries and expanding market reach beyond conventional limits. Mobile Accessibility: As the majority of internet users access content through mobile devices, virtual marketing ensures our accessibility to consumers anytime, anywhere, enhancing convenience and reach. Direct Communication: Through virtual marketing channels, we can communicate directly with consumers, soliciting feedback, addressing concerns, and nurturing relationships, thus fostering trust and loyalty over time. Monitoring and Optimisation: Virtual marketing facilitates real-time campaign performance monitoring, empowering us to make data-driven decisions and optimise strategies for enhanced results. Authority and Reputation: Sustained virtual marketing efforts help us establish authority in our niche and cultivate a positive reputation among our target audience, bolstering credibility and trustworthiness. Types Of Virtual Marketing Virtual marketing encompasses various strategies and techniques, offering marketers a wide range of tools to engage audiences in the digital world: 1. Content Marketing Content marketing emerges as a potent approach to elevate brand visibility and foster lasting customer connections. Brands can captivate and retain the attention of their intended audience by disseminating insightful content and compelling narratives. Content includes blog posts, newsletters, social media copy, case studies, whitepapers, and news articles. The key is to ensure that content is clear, concise, and compelling to engage readers effectively. Consistently publishing valuable and relevant content is essential for success, as statistics show that consumers often consume multiple pieces of content before making purchasing decisions. You can click on my YouTube video link to learn the hot tricks of creating SEO-friendly content. To learn more about some of the best guest posting and blogging sites for publishing your content, click here.  2. Search Engine Marketing (SEM) SEM, or Search Engine Marketing, is a crucial aspect of virtual marketing that directly targets consumers based on their online search behaviour. It encompasses organic methods, such as Search Engine Optimization (SEO), and paid strategies, such as Pay-Per-Click (PPC) advertising.  At ClickDo we share more about our work for SEM on our YouTube channel: Paid SEM involves purchasing ad space on search engine results pages (SERPs), ensuring visibility for your webpage above organic search results. This paid approach allows businesses to bypass the gradual process of organic ranking improvement and instantly place their website at the top of search results. Additionally, paid SEM can be applied to social media platforms, further expanding the reach of advertising efforts. 3. Search Engine Optimisation (SEO)  As the cornerstone in digital marketing, SEO aims at enhancing a business’s online presence and positioning within search engine results pages (SERPs), notably on the initial page of Google. Elevated rankings draw increased traffic to your website, consequently boosting the chances of user interaction with your offerings.  SEO marketing involves various techniques to enhance a website’s search engine ranking. This includes strategically deploying keywords in content, building a solid internal and external link structure, and optimising website indexing for search engine analysis. I discuss this in more depth with SEO consultant Fernando at ClickDo: 4. Social Media Marketing  Social media marketing (SMM) leverages social media platforms such as Facebook, Instagram, TikTok, Twitter, and LinkedIn to promote products and services through engaging content rather than just paid advertisements. This content, which can include product reviews, testimonials, memes, infographics, and educational materials, aims to provide value and entertainment to the audience.  The ultimate goal is to cultivate a sizable following that can be directly marketed to. Building a following on social media takes time and requires consistent production of relevant content that resonates with the target audience. Social media marketing is often complemented by social media advertising to accelerate audience growth and foster loyalty. 5. Pay-per-click (PPC)  Also known as PPC marketing, this strategy involves placing targeted ads on search engines and presenting valuable offerings to consumers. These ads are highly relevant and tailored to the user’s search intent, leading to increased click-through rates (CTRs). 6. Email Marketing  Skilled email marketers excel at crafting compelling campaigns, often through e-shots or newsletters, that pique interest and drive engagement. They possess the expertise to reach new audiences, analyse data, and derive actionable insights for future campaign enhancements. Email

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All posts, digital PR, SEO copywriting

How effective are Guest Posts, Expert Guides, Listicles and Press Releases? – A Case Study Analysis of the Green Living Blog

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Many more people are asking if it’s worth getting published on the Green Living Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo which you can also view in this video: . I want to start by highlighting that the magazine achieves an average of 2k views monthly and over 8k events as you can see below. This means that the visitors are very engaged and interact with the content by clicking on added internal and external links, buttons, images, videos, or embedded posts. For people looking to get published or featured on the Green Living Blog or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. It is fair to say that with over 8k actions within a month, the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits. The Green Living Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change. The magazine publishes content covering eco topics in categories like business, technology, retail, home and living as well as directory posts and listicles which feature top-rated businesses and organisations in the sustainability sector. It invites anyone looking to share expert advice, eco insights, tips, and hacks to get featured, so there is an opportunity for eco representatives as well as experts and authors to get guest content live. Let’s start by looking at the most common and preferred format – the guest post. Guest Post Case Study: Advantages and Disadvantages of Bioplastics Bioplastics: Pros & Cons and are they the Future? The authors at the Green Living Blog regularly publish editorial articles and guest posts. This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within just 3 months with nearly 1k clicks and nearly 20k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example. This post has been ranking successfully because it covers popular related keywords such as “pros and cons of bioplastics” or “bioplastics” which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines also in terms of the images and articles metadata. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo. Expert Guide Case Study: The Role HVAC Plays in Green Building Design Why HVAC plays a Key Role in Green Building Design Moving on to another popular publication format, here is an expert guide case study. You will see a section called Green Expert Guides when you come to the Green Living Blog homepage and that’s where how-to guides, opinion pieces and tutorials are featured. Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if the author or featured brand is looking to boost its credibility and visibility. As you can see in the statistics below this expert guide ranks on Google for keywords such as “HVAC system in green building” or “green building design”, which leads to it being noticed by readers looking for very niche and specific information, reaching a knowledgeable audience that is more likely to engage with the added resources. This helps give an author or business better visibility within their niche, establishing them as experts among a targeted audience. Being found for search terms that would establish a brand that is not yet well known and searched for adds further benefits to such a format. The GLB team can provide content support with such formats where required to make the expert guide as effective as possible to ensure that the shared insights reach the right people via the platform. Listicle Case Study: Top Green Apps to Tackle Environmental Issues 20 Green Apps to Tackle 21 Environmental Issues Helping Us Live Greener Lives Listicles or list posts that list top-rated brands, products or services are another speciality at the GLB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles, directories and comparisons provide a great overview of whatever one is looking for. As you can see in the data below this listicle has received nearly 40k impressions on Google alone over the last 6 months and ranks for several keywords including very competitive search terms such as “green apps” and “environmental apps” which helps to introduce the brands listed to people that might have never come across it. The listed brands can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search, hence why this format provides a great boost in terms of marketing, SEO, and trust. Media Release Case Study: WNBR London 2023 – 100 Years of Naked Bike Riding for Sustainability World Naked Bike Ride London 2023 – 100 years of Naked Bike Riding for Sustainability Press release publications which are called media release publications are another format that works well for seasonal events and announcements. This particular case study shows how a tailored and keyword-optimised release can achieve significant results, especially shortly after publication which matters for more time-sensitive publication formats such as this. The below statistics show that the media release ranks for search terms such as “WNBR 2023” and “WNBR London 2023”, which helps with creating awareness of an event and introducing a brand to people looking for something specific

guest-and-pr-publication-case-study-analysis
digital marketing, digital PR

How effective are Guest & PR Publications – a Case Study Analysis of the UK Education Blog

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Many more people are asking if it’s worth getting published on the UK Education Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo. I want to start by highlighting that the magazine has recently reached nearly 5,000 visitors in a month, meaning it gets up to 200 visitors daily. For people looking to get published or featured on the UK Education Blog or who are in search of guest posting and digital PR opportunities the platform is becoming more attractive with such metrics. It is fair to say that with over 15k actions within a month the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits. The UK Education Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change. The magazine publishes content covering education topics in categories like learning, teaching, schooling, student life, career, EdTech as well as directory posts and listicles which feature top rated businesses and organisations in the education sector. It invites anyone looking to share expert advice, education insights, tips, and hacks to get featured, so there is an opportunity for education representatives as well as experts and authors to get guest content live. I summarise the findings in this video: Let’s start by looking at the most common and popular format – the guest post. Guest Post Case Study: Advantages and Disadvantages of Living in a College Dorm The authors at the UK Education Blog regularly publish editorial articles and guest posts. This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with nearly 2k clicks and nearly 26k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example. This post has been ranking successfully because it covers popular related keywords such as “pros and cons of living in a dorm” or “benefits of living in a dorm” which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines also in terms of the images and articles meta data. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo. Interview Case Study: A Conversation with WuKong Education at the London EdTechX Summit Moving on to another popular publication format, here is an interview case study. You will see a section called Media Releases when you come to the UK Education Blog homepage and that’s where interviews, opinion pieces, event coverage and media releases are featured. Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if it is linked with a brand launch or another significant business event or announcement. As you can see in the statistics below this interview ranks on Google for keywords such as the brand’s name, the event name as well as other related search terms such as “wukong maths”. This helps with introducing a brand to the market in connection with a personal or background story while being found for search terms that would establish a brand that is not yet well known and searched for. It also benefits the entrepreneur with building their personal brand alongside their business brand. For the founder an interview offers the opportunity to publicly stand behind the brand, product, or service and to showcase the personal journey and motivation. The UKEB expert team carefully curate the Q&As together with the interviewee to ensure that their focus and USP are incorporated effectively for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and ClickDo’s founder Fernando Raymond explores this in more depth on our ClickDo YouTube channel: Social Media Case Study: Gaining additional Exposure through Network Shares for Mentioned Businesses/Organisations What provides every post with an additional boost is sharing them on social media. The UKEB magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows. Through related hashtags and tags, social signals boost the brand and if they already have a solid network, their connections might also share their post, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every organisation should ensure that they utilise their channels as well for any publication related to them and their brand. Listicle Case Study: Top 15 Education and Student Blogs accepting your Guest Post Listicles or list posts that list top-rated organisations or businesses and brands are another speciality at the UKEB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles and directories provide a great overview of whatever one is looking for. As you can see in the data below this listicle has received over 12000 impressions on Google alone over the last year and ranks for several keywords including very competitive search terms such as “education guest post” and “education guest blogging sites” which helps to introduce the brands listed to people that might have never come across it. The listed businesses or organisations themselves can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search hence why this format provides a great boost in terms of

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