Author name: manuela

Digital marketers collaborating in a futuristic workspace with AI tools, holographic data, and creative content visuals — representing the future of marketing in 2030.
Dictionary, digital marketing, digital PR

The Changing Face of Marketing in 2030: Advertising Trends Shaping the Future

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I had the pleasure to unpack the powerful shifts redefining marketing in 2025 and beyond with the team at the Sun Dog AI Consultancy recently.  In this podcast episode we explore topics ranging from AI marketing innovations to evolving consumer values and behaviours and how these changes will likely transform the ways in which small and medium-sized businesses connect with audiences and consumers.  We unravel how traditional advertising is fading as digital storytelling, influencers, and interactive content dominate. The real advantage for SMEs? Agility. With AI-driven insights and automation, even smaller teams can now personalise campaigns and scale faster than ever before.  But technology isn’t everything. Consumers are increasingly seeking authenticity, transparency, and meaningful experiences. Building trust and human connection will become the strongest form of marketing currency as we establish.  The time is now to embrace these changes with AI tools to enhance—not replace—your creativity and unique voice, and focus on what makes your brand human, purposeful, and real. 1. The Evolution of Advertising Models Traditional advertising is giving way to more dynamic, data-driven experiences. Instead of broad campaigns on TV or print, businesses are embracing “shoppable” storytelling, influencer partnerships, and digital content that directly link engagement to conversion as ad fatigue and scepticism drive users toward ad-free or “attention-light” environments.  Our Takeaway: For SMEs, this opens opportunities to reach targeted audiences more affordably through niche online communities via social media or streaming channels. As the CMO at ClickDo I can support brands with niche marketing strategies and content creation and distribution.  2. AI and Data Redefine Marketing Performance Analysis Artificial intelligence is transforming how ads are created, optimized, and delivered. AI tools can now analyse audience insights, generate content variations, and personalise messaging at scale. Building workflows where AI and human creatives collaborate to generate and test high-volume, platform-tailored content quickly can make all the difference.  Our Takeaway: For SMEs, AI levels the playing field — making advanced analytics and automation accessible without enterprise budgets, however the interpretation and implementation is a key factor in any successful marketing campaign. I can offer support with effective branding and content strategies building on data insights.  3. Consumer Expectation Shifts Today’s customers want meaningful, transparent, and value-driven interactions. They are more privacy-conscious and expect authenticity from brands. Brands that focus on trust-building, sustainability, and customer experience will stand out among others if they meet the expectations when delivering.  Our Takeaway: Identifying the unique brand voice and persona is key to creating (video) marketing content that converts and boosts follower growth. I can offer support with tailored branding and content strategies across micro-communities that matter in the respective industry.   4. Emerging Content Formats in Marketing As more AI tools emerge that make content creation easier and faster, it becomes vital to diversify content formats like short-form video that’s especially popular on TikTok and Instagram or conversational ads on YouTube and Facebook.   Our Takeaway: Creating loyal communities and interactive content that motivates users to engage virtually with your brand will drive conversion. I can offer support with creating interactive content for various channels that’s tailored to the individual brand voice and persona.   5. Actionable Steps to Prep for Marketing in 2030 Use suitable AI tools for content creation, analytics, and campaign automation, but ensure you train them effectively to reflect your brand voice and persona.  Focus on transparency and ethical marketing to build customer trust and reflect this in what you deliver.  Prioritise community-led marketing — nurture real engagement, not just impressions, connect with followers and subscribers to build authentic relationships that last.  In short, the future of marketing belongs to brands that combine data intelligence with creativity and authenticity. Brands have an exciting opportunity to innovate faster, connect deeper, and grow smarter than ever before, but they need to use the latest technology based on their unique requirements and profile.  I believe that customised marketing works best so if you look for inspiration for your next campaign, connect with me to brainstorm ideas and opportunities!    

summer-event-marketing-ideas-with-viral-uk-food-and-beverage-trends
digital marketing, digital PR

5 Summer Marketing Event Ideas with Hot Hospitality Trends!

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We all love summer, especially as it is the perfect season to attend and host vibrant events, from backyard BBQs to large-scale festivals. Many brands utilise event marketing in the summer to stand out in a competitive market and reach new audiences. But event marketing must connect with evolving consumer tastes and cultural trends to go viral.  In the UK, the food and beverage scene is rapidly shifting toward plant-based options, mindful drinking, and exciting global flavors — all of which present powerful opportunities for marketers to tap into. According to Jellybean Creative’s 2025 food and drink insights, these trends are shaping how UK consumers choose where they eat, drink, and spend their time — making them essential considerations for successful event campaigns. In this guide I share 5 summer event marketing ideas that follow the latest UK food and beverage trends. These strategies are designed to help businesses create buzzworthy experiences that guests rave about on social media — before, during, and after the event — turning a summer gathering into a viral sensation that people talk about. Summer Event Marketing Timeline Phase Digital Action Food/Drink Activation Marketing Goal Pre‑Event Teasers via email & Reels Showcase vibrant plant-based burgers & mocktails Build anticipation and grow pre-event awareness Launch Live Instagram Story Behind‑the‑scenes look at logo-branded mocktail bar Humanize your brand and highlight event exclusivity During Interactive polls & live demos Feature wellness drinks and mezze-style food zones Drive real-time engagement and enhance event experience Post UGC-based recap video Spotlight sustainability efforts & top menu moments Extend brand reach and encourage future attendance 1. Target the Plant-Based & Flexitarian Movement Need to Knows: Plant-based eating is more than just a trend—it’s a lifestyle embraced by millions across the UK. Recent taste trends show that around 25% of UK adults identify as flexitarians, meaning they mainly follow a plant-based diet but occasionally enjoy meat or fish. This shift is driven by health, environmental, and ethical considerations. For event marketers, offering delicious, satisfying plant-based options is a powerful way to attract and retain more eco-conscious consumers and I regularly blog about food tips on the Green Living Blog.  Marketing Ideas: Share sizzling summer treat visuals: Capture the heat with vibrant photos and videos of colourful vegan burgers, smoky jackfruit sliders, and BBQ veggie platters. Incorporate your brand colours, logo and slogans into the images to make them eye-catching and perfect for sharing on social media. Tell the stories behind the bites: Share behind-the-scenes content of your plant-based vendors — from farm-fresh ingredients to sunlit prep kitchens. Use reels or carousels to highlight the inspiration behind each summer dish and build a connection with your audience. Collaborate with eco-conscious influencers: Partner with UK-based vegan and sustainability influencers to give your summer menu a boost. Let them preview dishes, go live from your event, or run giveaways that amplify your reach. Launch a summer hashtag challenge: Encourage attendees to post their favourite plant-based plates using fun, branded hashtags like #GreenGrillFest or #PlantPowerBBQ. Offer prizes for the most creative summer-themed posts to drive engagement and user-generated content. Key takeaway: Offering high-quality plant-based dishes at your event is not only an ethical choice but a marketing strategy that increases your event’s relevance and shareability following current lifestyle trends. 2. Offer Quirky Low and No-Alcohol Drink Alternatives Need to Knows: The mindful drinking movement is reshaping social norms around alcohol. The statistic that nearly 1 in 3 UK adults are reducing their alcohol intake is supported by recent research from Aviva, driving demand for creative, sophisticated low- or no-alcohol options. Marketing Ideas: Host interactive online events: Invite your audience to live virtual mixology classes where they can learn to make your event’s top low-alcohol drinks. Leverage polls and quizzes: Engage your audience by asking them to vote on which alcohol-free drink should be featured at your event or guess ingredients for prizes, and run Instagram giveaways to boost participation and excitement. Develop branded AR filters: A fun filter that adds your event’s signature mocktail to selfies encourages user-generated content and wider reach. Key takeaway: Offering and incorporating creative low and no-alcohol drinks into your event marketing helps broaden your event’s appeal and taps into a booming wellness market. 3. Follow the Wellness Movement Need to Knows: Consumers are increasingly seeking drinks that do more than just quench thirst — they want beverages that boost immunity, enhance mood, and support overall wellness. Functional drinks like kombucha, adaptogen-infused elixirs, and probiotic waters are trending rapidly across the UK. According to Grand View Research, the UK kombucha market is experiencing significant growth, reflecting a broader consumer shift toward health-conscious beverage choices. Marketing Ideas: Educate with summer-smart content: Share fun, bite-sized facts about the cooling and health-boosting benefits of your summer event drinks using Instagram carousels or TikTok snippets. Host a “Summer Wellness Hour”: Introduce a dedicated time during your event featuring functional mocktails, chilled herbal teas, or coconut-based smoothies paired with light yoga or guided meditation sessions to attract wellness-seeking attendees and followers. Launch a sunny drip email series: Warm up your subscribers with refreshing wellness tips, exclusive early-bird offers, and sneak peeks of your summer drink menu to build buzz before the event. Run a “Find Your Summer Sip” quiz: Engage followers with a fun interactive quiz — like “Which tropical wellness drink suits your vibe?” — to boost shares, saveable content, and brand love. Key takeaway: Wellness drinks resonate strongly with today’s health-conscious consumers and add a unique experiential layer to your summer event marketing. 4. Celebrate Intercultural Flavours & Community Sharing Need to Knows: The UK’s multicultural culinary scene continues to influence festival menus, with street food-style sharing platters from Morocco, Korea, India, and the Mediterranean gaining huge popularity. In fact, the UK street food market is now worth around £1.2 billion, with over 7,000 street food vendors across the country — a number that’s grown by 20% year-on-year, according to Street Food Business Expo 2024. These communal dishes are perfect for summer social settings and make

guest-and-pr-publication-case-study-analysis
digital marketing, digital PR

How effective are Guest & PR Publications – a Case Study Analysis of the UK Education Blog

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Many more people are asking if it’s worth getting published on the UK Education Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo. I want to start by highlighting that the magazine has recently reached nearly 5,000 visitors in a month, meaning it gets up to 200 visitors daily. For people looking to get published or featured on the UK Education Blog or who are in search of guest posting and digital PR opportunities the platform is becoming more attractive with such metrics. It is fair to say that with over 15k actions within a month the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits. The UK Education Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change. The magazine publishes content covering education topics in categories like learning, teaching, schooling, student life, career, EdTech as well as directory posts and listicles which feature top rated businesses and organisations in the education sector. It invites anyone looking to share expert advice, education insights, tips, and hacks to get featured, so there is an opportunity for education representatives as well as experts and authors to get guest content live. I summarise the findings in this video: Let’s start by looking at the most common and popular format – the guest post. Guest Post Case Study: Advantages and Disadvantages of Living in a College Dorm The authors at the UK Education Blog regularly publish editorial articles and guest posts. This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with nearly 2k clicks and nearly 26k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example. This post has been ranking successfully because it covers popular related keywords such as “pros and cons of living in a dorm” or “benefits of living in a dorm” which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines also in terms of the images and articles meta data. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo. Interview Case Study: A Conversation with WuKong Education at the London EdTechX Summit Moving on to another popular publication format, here is an interview case study. You will see a section called Media Releases when you come to the UK Education Blog homepage and that’s where interviews, opinion pieces, event coverage and media releases are featured. Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if it is linked with a brand launch or another significant business event or announcement. As you can see in the statistics below this interview ranks on Google for keywords such as the brand’s name, the event name as well as other related search terms such as “wukong maths”. This helps with introducing a brand to the market in connection with a personal or background story while being found for search terms that would establish a brand that is not yet well known and searched for. It also benefits the entrepreneur with building their personal brand alongside their business brand. For the founder an interview offers the opportunity to publicly stand behind the brand, product, or service and to showcase the personal journey and motivation. The UKEB expert team carefully curate the Q&As together with the interviewee to ensure that their focus and USP are incorporated effectively for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and ClickDo’s founder Fernando Raymond explores this in more depth on our ClickDo YouTube channel: Social Media Case Study: Gaining additional Exposure through Network Shares for Mentioned Businesses/Organisations What provides every post with an additional boost is sharing them on social media. The UKEB magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows. Through related hashtags and tags, social signals boost the brand and if they already have a solid network, their connections might also share their post, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every organisation should ensure that they utilise their channels as well for any publication related to them and their brand. Listicle Case Study: Top 15 Education and Student Blogs accepting your Guest Post Listicles or list posts that list top-rated organisations or businesses and brands are another speciality at the UKEB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles and directories provide a great overview of whatever one is looking for. As you can see in the data below this listicle has received over 12000 impressions on Google alone over the last year and ranks for several keywords including very competitive search terms such as “education guest post” and “education guest blogging sites” which helps to introduce the brands listed to people that might have never come across it. The listed businesses or organisations themselves can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search hence why this format provides a great boost in terms of

how-effective-are-guest--pr-publications
digital marketing, digital PR, SEO copywriting

How effective are Guest & PR Publications – a Case Study Analysis of London Business News

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Many more people are enquiring about getting published in the London Business News Magazine hence why I had a deeper look into case studies I have analysed as the digital marketer and SEO strategist at ClickDo and the editor-in-chief at this magazine. I want to start by highlighting that the magazine has recently reached 15,000 visitors in a month, meaning it gets over 500 visitors daily who spend an average time of 4 minutes on the site. For people looking to get published or featured on London Business News or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. With nearly 30k actions and a solid on-page time spend the chances of achieving clicks and conversions with guest blogging here are increasing, besides the obvious SEO benefits. The London Business News magazine offers different forms of publications as a media platform, and I had a closer look at the performance of these different formats in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change. The magazine publishes content covering categories like business, technology, property, and hospitality as well as directory posts and listicles which feature top-rated businesses. It invites anyone looking to share expert advice, business insights, tips, and hacks to get featured, so there is an opportunity for all types of businesses as well as experts and authors to get guest content live. But what do you get out of a guest or PR publication on this site? I summarise my findings in this clip: Let’s start by looking at the most common and affordable format – the guest post. Guest Post Case Study: How to overcome Jet Lag when travelling from London to New York Editorial articles and guest posts go up regularly on this news site. This specific article has been performing very well as a guest post (the editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with over 1k clicks and nearly 19k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example. This post has been ranking successfully because it covers popular related keywords such as “how to overcome jet lag” or “travel from London to New York”, which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines in terms of the images and article metadata. I have created an SEO copywriting course at the SeekaHost University where I share more about SEO content optimization and on my personal blog I reveal how to create an article that Google will send many readers to. Interview Case Study: Entrepreneur Interview with Nevine Country, Playdate App Founder Moving on to another popular publication format, here is an interview case study. You will see a section called Business Spotlight when you come to the London Business News website and that’s where interviews, opinion pieces, entrepreneur stories and event coverage are featured. The advantages of such a publication format become clear upon seeing the statistics, especially if it is linked with a brand launch or another significant business announcement. As you can see in the screenshot below this interview ranks on Google for keywords such as the entrepreneur’s name, the brand name as well as other related search terms such as “single parent dating app”. This helps with introducing a brand to the market in connection with a personal story while being found for search terms that would establish a brand that is not yet established and searched for. It also benefits the entrepreneur by building their personal brand alongside their business brand. For a founder, an interview offers the opportunity to publicly back the brand, product, or service and showcase the personal journey and motivation. For the interview to be this effective the Q&As need to be SEO optimised based on the focus and USP, which must be incorporated strategically for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and I offer further guidance on how to build a Google Knowledge Panel for anyone attempting this. I have been the interviewer and interviewee, which helps me with analysing and advising on this PR format better. Check out this video, where I was interviewed about the LBN magazine: Social Media Case Study: Gaining additional Exposure through Network Shares for BVS Mortgages Interview Social media shares add an additional exposure factor to a publication. The LBN magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows. Through related hashtags and tags, social signals boost the brand and entrepreneur and if they already have a solid network, their connections might also share their interview, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every interviewee should ensure that they utilise their social media channels as well for any publication related to them and their brand. Entrepreneur Story Case Study: British Entrepreneur Lucy Rout’s Tabuu Pill Cases Entrepreneur stories with a unique angle are another speciality at the LBN magazine. This format helps the entrepreneur and their business to be referenced effectively on the Internet. Readers are intrigued by the human story behind a business and the entrepreneur story provides an insight into the background of a business and the motivation as well as the people involved from a storyteller’s view. As you can see in the data below this entrepreneur story has received over 3000 impressions on Google alone over the last 3 months and ranks for several keywords including the entrepreneur’s name, the brand name and related

how-to-earn-money-online-as-a-digital-marketer
digital marketing, Make Money Online

What does a Digital Marketer Do to Earn Money Online?

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As the digital marketing job demand has surged by 52%, it becomes evident that most businesses nowadays tap into the digital landscape to achieve success. As a digital marketer at ClickDo I combine SEO with various other marketing disciplines like social media marketing, email marketing, and more to make our online magazines thrive while providing content marketing and PR services. So, if you’re an aspiring digital marketer and you wonder if: You need a degree. Digital Marketing is for everyone. You can start out as a digital marketer, and how. Then read on. In this guide, I will explain the role of a digital marketer like me and how you can get on the path of becoming one to earn money online from the get-go. The CEO of ClickDo, Fernando Raymond, has been a digital marketer for over 10 years now and built several digital businesses as a digital entrepreneur based on his success as a digital marketer. I joined ClickDo in 2018 as a part-time content writer while having a full-time teaching job and I explain my journey from teacher to digital marketer in this video: The beauty of digital marketing as a skill is that it is versatile and can be utilised in many different ways in the thriving digital economy. So, let’s discover what a digital marketer does to earn a living. What is a Digital Marketer? A digital marketer is a professional who focuses on promoting and advertising products or services using various digital channels and platforms. Their primary goal is to drive traffic, engagement, and conversions for businesses or clients while building a brand. Digital marketers employ a range of online marketing techniques to reach their target audience, build brand awareness, and generate leads. They typically work within an organization’s marketing department or may be part of a digital marketing agency. Top Fact: The United Kingdom is the largest digital ad market in Europe and one of the leading digital advertising spenders worldwide according to Statista. There is a clear trend that spending on digital advertising has increased for over a decade as digital continues to thrive. However, many start out as a freelance digital marketing consultant. That’s how Fernando started back in 2013 to then launch his digital agency ClickDo which employs digital marketers to provide digital marketing services for businesses in the UK. I didn’t start out as a digital marketer as I didn’t have the skills when I joined ClickDo. But I was good at writing content, had a passion for it, and had done a summer course in journalism at the London School of Journalism. With ClickDo I learned SEO skills, which are important for digital marketing. While I started building and growing some blogs for ClickDo like the London Business News Magazine or Green Living Blog, I gained more skills like WordPress skills, social media marketing, and email marketing skills to increase the reach of these blogs. So, it is fair to say that becoming a digital marketer doesn’t require a specific qualification, but rather a passion for creating and promoting digital content. Depending on how you get started, you can focus on different online marketing skills that you enjoy the most. The best part is that you can always make a start with your own website and channels as a first case study, so you wouldn’t necessarily rely on being hired right away or having a degree. Top 5 Responsibilities of a Digital Marketer: 1. Search Engine Optimization (SEO): Optimizing website content to improve search engine rankings and organic traffic is key to driving traffic to online channels. For instance, a digital marketer working for an e-commerce store would focus on using relevant keywords to enhance their website’s visibility on search engines like Google or Bing to gain more exposure. 2. Social Media Marketing: Creating and managing social media campaigns to engage with the target audience and promote products or services is a key driver for additional traffic and leads. For example, a digital marketer for a fashion brand might run Instagram ads to showcase new collections. Many brands now require daily content for all their socials to keep their audience engaged and growing. 3. Content Marketing: Producing valuable and relevant content, such as blog posts, videos, or infographics, to attract and retain customers is vital for brands to be seen and noticed. An example would be a digital marketer working for a software company creating informative blog posts about industry trends or how-to guides, which can then be turned into videos and social media posts. 4. Email Marketing: Developing and executing regular email campaigns to nurture leads and encourage repeat business is another important role of a digital marketer. A digital marketer for a travel agency might send personalized vacation offers to their subscriber list and encourage new subscribers to sign up via the website and socials. 5. Branding: Developing and executing branding campaigns to increase the visibility and awareness of the business interlinks with all above mentioned disciplines. Thinking of the most famous brands, what a digital marketer would do is utilise advertising on television, streaming channels, social media channels, radio, websites/platforms, etc. to build the brand’s reputation. Working with influencers and celebrities always works for branding and the content makes the biggest difference. How to earn money as a Digital Marketer? As explained above, if you want to start out as a digital marketer, you can look for job opportunities, however, most employers will want to see your experience and expertise before they hire you. If you’re only starting out, then the best thing to do is to start with your own case study by creating your own online presence and marketing it yourself. To make money on top of that you can try to land some freelancer gigs via freelance job platforms. You can then build an online portfolio and if you land more freelance gigs, you can potentially scale your services and develop it into an online business. You might then end up

step-by-step-guide-to-creating-a-digital-pr-campaign-that-boosts-your-online-presence
digital marketing, digital PR

Step by Step Guide to Creating a Digital PR Campaign that Boosts Your Online Presence

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Navigating the dynamic landscape of the digital economy has posed formidable challenges for companies worldwide, intensifying the pursuit of a robust online presence. In this era of heightened competition, the efficacy of Digital PR emerges as pivotal, fostering symbiotic relationships with esteemed media platforms. Through strategic interplay, it forges potent backlinks, propels SEO prowess, amplifies brand exposure, and nurtures credibility, all synergising for resolute online expansion. Reflecting on a statistical insight from Statista, the preeminent influence of content marketing comes to the fore—it's evident as 17% of global marketers in early 2020 attributed its prowess to steering substantial commercial impacts. Thus, we will further delve into the blog to focus on an optimal digital PR crusade for virtual enterprises that converges into a harmonious amalgam, seamlessly weaving together SEO finesse, influencer outreach, dynamic blogging/vlogging, and the pervasive reach of social media marketing, all intricately woven around the linchpin of compelling content. Now you may ask me, what is Digital PR? To answer your question, Digital PR, short for Digital Public Relations, is a strategic approach that leverages digital channels and platforms to manage, enhance, and cultivate a brand’s online reputation and presence. It goes beyond traditional PR practices by harnessing the power of the internet, social media, influencer networks, and content marketing to effectively engage with target audiences and stakeholders in the digital landscape. Digital PR focuses on building meaningful relationships with online content creators, bloggers and social media influencers with well-crafted content, press releases, social media interactions, and collaborations; digital PR aims to secure online media coverage, backlinks and mentions that contribute to the brand’s visibility, authority, and credibility online. It’s a dynamic strategy that manages crises, responds to customer feedback in real-time, and capitalises on opportunities to create a positive and lasting online brand image. In the below video I explain the daily tasks for the digital PR work I do in more detail:   Moving on, what is important is “How can we formulate an effective digital PR campaign?” Fernando covers this topic in more detail in this video: Creating an impactful digital PR campaign involves strategically maximising online brand visibility and reputation. Here’s an overview of crafting a successful campaign: Digital PR is intricately linked to an online presence as it strategically manages brand reputation, secures backlinks, and amplifies exposure on digital platforms. Effective digital PR campaigns involving influencer collaborations, content marketing, and media outreach enhance credibility, boosting search engine visibility and attracting more organic traffic. This comprehensive approach bolsters a brand’s online presence, fostering trust and engagement among target audiences while positively impacting search rankings and overall digital prominence. Set Clear Objectives: Define the goals you aim to achieve through the campaign, such as increasing brand awareness, enhancing SEO, or reaching a new audience. Identify Target Audience: Understand your target audience’s preferences, behaviours, and online platforms they frequent. Tailor your campaign to resonate with their interests. Craft Compelling Content: Develop high-quality, engaging content that aligns with your objectives and resonates with your audience. This could include articles, videos, infographics, or interactive experiences. Build Media Relationships: Connect with relevant online media outlets, bloggers, journalists, and influencers. Engage with their content and establish rapport before pitching your campaign. Create a Pitch: Craft a personalised and concise pitch highlighting your campaign’s value. Clearly explain how it benefits their audience and why it’s worth covering. Leverage Social Media: Utilise various social media platforms to amplify your campaign’s reach. Engage with your audience, share your content, and encourage them to participate. Incorporate SEO Tactics: Optimise your content for search engines by using proper SEO tools and relevant keywords and meta tags and structuring your content for easy indexing. Measure and Analyze: Monitor the performance of your campaign using relevant metrics, such as website traffic, social media engagement, and media coverage. Analyse the data to assess the campaign’s effectiveness. Adapt and Refine: Based on the insights gathered, refine your approach for future campaigns. Identify what worked well and areas that need improvement. Stay Updated: Keep abreast of industry trends, algorithm changes, and emerging platforms to continually refine your digital PR strategy. You’re correct that the process of creating a successful digital PR campaign can vary based on a brand’s unique circumstances and the evolving digital landscape. Navigating the intricacies of social media dynamics, Google search algorithms, and emerging keyword trends is complex. However, by following these steps, you can create a comprehensive digital PR campaign that enhances your online presence and establishes your brand as a credible and authoritative entity in the digital landscape. 5 Steps Towards Creating A Successful Digital PR Campaign Indeed, while the landscape is intricate, outlining the fundamentals of a potent digital PR campaign is within reach. Here are the five pivotal steps to forge a victorious digital PR campaign suitable for any online business, let’s have a look: 1. Ideation and Brainstorming Embarking on the journey, it’s imperative to refrain from immediate outreach to influencers, bloggers, or journalists. Commence with a robust ideation phase to precisely outline your campaign’s aspirations. A prerequisite is generating a minimum of 3 to 5 viable concepts, substantiated by an in-depth analysis of your website’s analytics and an overarching achievement objective. This strategic groundwork lays the foundation for subsequent actions. ● Selecting a Unique Theme Opt for a campaign theme that maintains a subtle connection to your brand’s identity, offerings, and solutions. For instance, if your niche lies in travel and hiking equipment, creating content on organic skincare would seem incongruous. Similarly, an all-organic cosmetics label wouldn’t find resonance among avid outdoor enthusiasts. Delve into the context of potential publishing platforms, such as www.greenlivingblog.org.uk, and ensure seamless alignment between your chosen themes and their content spectrum. Particularly if your outreach extends to organic lifestyle-promoting celebrities, crafting campaign topics that seamlessly resonate with their interests becomes pivotal. The strategic pursuit of themes that possess direct or indirect links to your business can effectively captivate the attention of your intended audience. ● Opting for a Potentially Buzzworthy Theme Once you’ve identified the

how-to-get-a-google-knowledge-panel
digital marketing, digital PR

How to Strategically Build an Effective Google Knowledge Panel for Your Online Persona

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Welcome my digital crew to this thrilling quest to claim your own Google Knowledge Panel. Today, I’m excited to share my passion for crafting a captivating Google Knowledge Panel. It’s all about creating a powerful online presence that leaves a lasting impression on Google’s search results page for whoever searches for yourself or your brand. With the right techniques, we’ll build an incredible online persona, craft engaging content, conquer social media, and optimise for SEO. This journey will help you connect authentically, establish authority, and make a lasting digital impact. Ready to dive in? Let’s rock this transformation! 🚀 3 Tips To Boost Your Website’s Search Engine Ranking – Do you want to know the best #ways to #improve your #SEO ranking? We share 3 #tips to #boost your #website‘s search engine #ranki… https://t.co/QMYDlmmI1r pic.twitter.com/mbx5IBvdNo — Manuela Willbold (@manuw_blogger) March 20, 2023 What is a Google Knowledge Panel? Picture this – you’re searching for a famous or not so famous personality, your favourite brand, or a renowned entity on Google. And there it is, like a hidden treasure waiting to be discovered – the Knowledge Panel, a neat little box on the right side of the search results page revealing everything the search engine links with that search in a compact overview. Why should you care about having one? Well, it’s like holding a golden ticket to the digital kingdom! Having your Knowledge Panel means Google recognizes you as a credible and notable entity. Plus, it boosts your visibility, gives you some control over the info displayed, and improves the user experience for anyone searching for you or your brand. Now, are you eligible to claim your Knowledge Panel? Do you have a strong online presence? And can you verify that you’re the real deal? If yes, you’re on the right path to claiming your Knowledge Panel just as I did! Let’s make it happen! 🌟 How to Get and Claim a Google Knowledge Panel for Yourself or your Brand? Imagine yourself as the star of your show, shining brightly in the online universe. That’s what a Google Knowledge Panel does – it’s your digital spotlight, showcasing your talents and accomplishments to the world. The #1 SEO consultant and digital entrepreneur Fernando Raymond, who is the CEO of digital marketing agency ClickDo, where I work, explains the significance of this panel in more detail in the video below: Yes, it’s a big deal, and those butterflies you get when you see it are normal. But guess what? There are some things to consider to get that sparkling box on the search results page – your Knowledge Panel. Intriguing, right? Let’s make your mark in the digital realm and show the world what you’re made of. I can’t wait to see you shine! Ready, set, let’s go! 1. Step 1: Time to Google Yourself! Alright, my awesome friends, let’s kickstart this adventure with a classic move we all know and love – an excellent old Google search! Get ready to type in your name, brand, or anything that represents your fabulous self in that search bar. Oh, and don’t forget to press that “Enter” key! Keep your eyes peeled for something special – the Google Knowledge Panel. It’s like a shining beacon of information waiting for you on the right-hand side of the search results. So cool, right? – If you can’t see it yet, it means that Google is not able to gather sufficient information about you or your brand yet to display in the panel. For this scenario, I help with content and SEO marketing as an online media strategist to spread more targeted and relevant information online about a person or brand. You can learn more about how we do this at ClickDo in this video and you can contact me to discuss possible solutions to get started with building your Google Knowledge Panel with the right internet references: 2. Step 2: The Magic Words – “Claim this Knowledge Panel” And there it is – the moment we’ve all been waiting for! Spotting those three magical words next to your name or brand appearing on Google – “Claim this Knowledge Panel” – is like finding treasure on a digital map! Now, don’t hold back! Give that mouse click all your energy and purposefully tap on it. That’s the secret code to unlocking the doors of Google Knowledge Panel awesomeness! 3. Step 3: The Verification Adventure Now, let’s prepare for some adventure – the verification process! It’s like a quest to prove that you’re the official representative of the fantastic entity showcased in that Knowledge Panel. Google might have a few tricks up its sleeve, but fear not my fellow adventurers – we’ll follow their instructions closely and breeze through this challenge. You might be asked to share official documents or other nifty forms of evidence to confirm your identity and connection to the entity. It’s all part of the journey to keep things secure and trustworthy. You can simply submit your ID and selfie via the Google form you’re directed to and wait for Google to confirm or to ask you to provide further information. Whatever is required, try to provide the documents requested or else you won’t be able to claim the knowledge panel. 4. Step 4: You Did It – Celebrate Your Success! Congratulations, you superstar! Once you receive that long awaited confirmation email from Google saying “You’ve successfully claimed your Knowledge Panel”, you’ve done it, and it’s time to celebrate your digital victory! Picture your panel like a dazzling digital billboard, where your achievements and credibility shine brightly for the world to see. Now, let’s keep that glow going! Remember, the key to a stunning Knowledge Panel is to keep it fresh and updated regularly. Whenever you achieve something great, add it in by sharing it online via channels that are indexed on Google like websites, social media etc.! Keep your bio and brand story current, showcasing your fantastic journey – this is easily

content-writing-services-for-seo-marketing
Blog Writing, Copywriting, SEO copywriting

7 Content Writing Services to Offer for SEO Marketing

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Content Writing has undergone significant change in recent years. Technology has undoubtedly given content writing and content creation a significant platform and content consumption is at a peak today. According to various sources gathered on Bing and Google search, in 2022, every minute on the internet, users sent 231 million emails, streamed one million hours of video, shared 1.7 million pieces of content on Facebook, and spent 90.2 million dollars on cryptocurrency. It is very clear that content and data are the new gold in the digital era and content creators need to know about the various types of content writing services they can offer to their market to remain relevant in a time where Artificial Intelligence can deliver a lot of content, including written and visual content. I will therefore walk you through different types of content writing services for SEO marketing and how each of these services can be tailored to remain in demand and effective for clients, websites, and marketing campaigns. The Top 7 Content Writing Services Content Writers can offer 1. Copywriting Services Copywriting service is a professional service that provides high-quality content for various purposes, such as websites, blogs, social media, newsletters, ads, brochures, and more. Usually, this entails providing relevant written material according to the requirements of clients for the web, advertisements, or other forms of communication and marketing. The art and science of writing to convince, influence, and motivate people to perform the desired action is what copywriting is all about. It covers various specialties, including editorial, advertising, public relations, direct marketing, and social media. A copywriting service can help a business communicate its message or mission effectively, persuade its audience to take action and boost brand awareness and credibility. The copywriting services I offer, for example, range from creating brand-new content for web pages to improving content for search engines and marketing purposes, taking target keywords into account in combination with project briefs. I train our skilled assistant writers to provide unique, SEO-friendly content to take a client’s digital marketing and SEO strategy to the next level. You can learn more about what I offer here:   A professional copywriting service can therefore save clients time and money by taking care of the research, writing, editing, proofreading, and SEO optimization of their content. 2. Blog Content Writing Services A blog content writing service is a type of service that provides high-quality and engaging content for blogs as the name suggests. Blog content writing services can help blog owners scale their blog content to attract more visitors, increase conversions, and establish their authority in their niche. Blog writing services typically offer different packages and options for different needs and budgets, and they should tailor the content to their client’s requirements and unique voice. Some of the benefits a blog content writing service should offer are: – Saving time and energy: Blog owners can focus on other aspects of their business while the service handles content creation and editing. – Delivering professional and SEO-friendly content: Blog content writing services offer experienced and skilled writers who know how to write for different audiences and optimize content for search engines using various SEO tools. – Boosting credibility and reputation: Blog content writing services can help blog owners to showcase their expertise and knowledge in their field and build trust with their readers. – Increasing engagement and loyalty: Blog content writing services can create content that is relevant, informative, and entertaining for the readers, encouraging them to interact and return for more. Blog writing aims to build relationships with readers and open doors for customer interaction. In general, it can be a successful strategy for companies to expand their online visibility and connect with their target market through targeted posts. Businesses can create a strong online presence with SEO blog writing services in particular. Professional blog writing services help brands establish themselves as thought leaders in their industry, improve their search engine performance and visibility and generate leads and sales. Expert writers will collaborate closely with clients to understand their business and target market before producing high-quality blog content, consistent with their objectives and marketing strategy. 3. Web Content Writing Services Web content writing involves writing for different websites to demonstrate their services or products to a target audience. Today, every company, large or small, competes with one another online to sell its products or services. The website should feature tailored and targeted content that simplifies its offerings and assists businesses in grabbing a larger number of potential buyers and eventually increasing sales with effective and converting Calls To Action (CTAs). The content must be creatively written to draw in potential customers and follow the best SEO strategies to gain visibility where needed. Website content can be extremely versatile ranging from home page content to policy content and service or product page content. Now more than ever web content writers need to understand the importance of engaging, high-quality web content for websites that are viewed on various devices. That’s why they should provide expert web content writing to help their clients attract and retain website visitors, enhance conversions, and leads, and establish credibility with their audience. Additionally, web content writing services can be crucial in supporting key (sales) landing pages or service pages for particular marketing campaigns and the copy must be highly effective and converting, which requires skilled and experienced experts who have created such web content successfully in the past, which they ideally showcase in their portfolio. 4. Social Media Writing Services One of the most effective ways to spread the word about services, products, and a brand is through social media. Additionally, it can be a fantastic way to drive traffic to websites, landing pages, and marketing campaigns. However, often social media campaigns don’t achieve a high number of likes or shares and lack engagement. So, the copy in combination with the right hashtags and tags as well as visuals is key to achieving good results. This is the effectiveness of social media

seo-press-releases--vs-traditional-press-releases
digital marketing, digital PR

SEO Press Releases aka Media Releases vs. Traditional Press Releases – What’s the Best PR Format?

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A press release in the traditional sense is a document that a company or organization sends to the media to share news about a new product, event, or significant achievement. Its purpose is to get media coverage and inform the public and journalists about the news. They’re usually sent to journalists, editors, media platforms, and bloggers who write about related topics. They may be distributed through various channels, including email, or social media. A press release that is effectively written is a useful tool for public relations and marketing. But in the digital times we find ourselves in, one must question whether an SEO press release aka media release is more suitable and effective for an audience using digital devices to find and read them. So, let’s understand how it all works. How Search (and SEO) Works Search engines are software programs that help users find information on the web. They use complex algorithms to crawl, index, and rank web pages based on their relevance and quality for a given query. SEO is the process of optimizing website content for improving the performance of the website on search engines. On-page SEO involves making improvements to parts of the website and optimizing posts by adding useful and targeted keywords, titles, headings, links, images, and meta tags. This helps search engines understand and present the content better. The search engine does not have the innate intelligence to understand the content. It depends on backlinks from other sites to inform it how good (or bad) a site is. The process also involves creating valuable and engaging content for the users, as well as building authority and trust on the web through various channels such as social media and other platforms. You can learn more about SEO copywriting in this guide I wrote:   Overall, SEO aims to increase the quantity and quality of organic traffic to the website, which can benefit the website’s goals and conversions. But it is directly interlinked with PR as it can assist with building a solid reputation on the web. Why Traditional Press Releases Are Being Ignored (by Search Engines + Readers) As explained above, SEO is the process of optimizing website content for improving the visibility of the website on search engines. However, some “experts” exploit SEO by using manipulative techniques to boost their ranking or traffic. For example, they may use keyword and backlink stuffing, or duplicate content to trick the search engines and achieve higher ranks and domain authority quicker. Google and Bing dislike these practices because they harm the quality and relevance of the search results. Search engines use algorithms and manual actions to detect and penalize websites that engage in SEO exploitation. A search engine’s mission is to offer users the most accurate and helpful search results pages (SERPs) by linking to the best and most helpful and unique content. I have adopted this mission on the websites I manage where we offer content marketing and PR services, here’s an example of how we follow this through:   Most traditional press releases go out to several publication sites or distribution channels, e.g., Newswire Presswire PR Newswire Google might not index duplicate content as it deems it repetitive and unhelpful. The algorithm detects that the content is the same or similar across several sites. Net result – Google sends the Press Release to page 302 of the search or does not show it at all. What Google does not approve, it buries under a few thousand pages. There is more. Sites that publish press releases use what is known as the no-follow attribute. The no-follow attribute is an HTML attribute used to instruct search engines not to follow or crawl a particular link on a webpage or post. It is commonly used to prevent search engines from associating a website with the content of a linked site. Hence, no link juice. Nothing that sends your Domain Authority on an upward trajectory. To add insult to injury, after a few months when you revisit the press release website, you find your post has been most likely removed. Learn more about link building and why it is vital for SEO and PR in this guide And check out my guides about outreach for link building and link analysis tools so you can improve and monitor your content marketing campaigns effectively. Media Release aka SEO Press Release – the Better PR Alternative A media release also known as an SEO press release is a new and improved iteration of a traditional press release. For Google, as well as for readers, a media release is published in a similar way as any other business news story (and it is only distinguishable through its press release writing format). Here’s an example from the London Business News Magazine. Below are genuinely insightful business news posts revealing unique information or data, which serve as great marketing exposure for businesses and organizations at the same time. Source The traditional press release was made for the non-digital world. News was accessed through the morning paper. There is as much difference between then and now as a Volkswagen Beetle and a brand-new Tesla. Here’s another example of media releases done right: An SEO press release is a media publication format that creates high-quality and optimized content for the web that contains relevant keywords, engaging media such as images and videos and relevant hyperlinks. They are carefully crafted and include: a punchy headline a brief summary of the news quotes from executives or stakeholders with images or social posts background information about the company or organization related hyperlinks for further reading additional media that readers can engage with like videos, social posts, or graphics. contact information for media inquiries. This is not all. They may also feature infographics, pie charts, and graphs to convey an idea quickly yet effectively. SEO press releases are unique because they: Include relevant and targeted keywords. Contain keywords, links, and multimedia content. Contain useful content that is visible on

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