Author name: manuela

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All posts, Blogging, digital marketing, digital PR

Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

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Irrespective of the distinct polarity surrounding the structural parameters involved in producing press releases and guest posts, Who’s to say these outreach techniques will guarantee copywriters/bloggers, PR practitioners, small businesses, or large corporations effective and consistent online notoriety? FACT: For content creators diving headfirst into a digitised sea saturated with infinite information sharing, simply publishing press releases and guest posts is not enough to penetrate today’s online arena and see your website and online presence thrive. Want to see your site succeed? You are in luck! Widely sought-after credibility, interconnected network expansion, and insurmountable website traffic are at the epicentre of any site’s SEO success. Consequently, I will share communication and outreach strategies adopted by successful guest post and press release creators that you can incorporate into your content outreach methodology, ultimately awarding you the online stature your quality content truly deserves. But before we go into that, let’s look at different content types first as the outreach campaign will vary. How Different Content Types Meet Collective Outreach Objectives through Pitches? While press releases and guest posts support differential functional frameworks, they exist to serve the same purpose: mounting visibility in the marketing and media arena. Nevertheless, the contrasting factors between press releases and guest posts are critical when configuring your content outreach initiative to meet the best possible outcomes for your site. Comparing Press Releases to Guest Posts Although either communication outreach tactic is employed to build online brand awareness, harness exposure, and boost page views, successful copywriters, marketers, and businesses are effective because they can identify how press releases differ vastly from guest posts. For example, guest articles are single processes for a single post in an ongoing two-way dialogue between writers and site owners. In contrast, press releases are one-way broadcasts of information, where you can be open to returning conversation without an overall expectation for a response. In other words, if someone wants more information, they can reach out to you, but most people and most sites will not. Due to the influx of outreach emails that editors and publishers receive daily, the all-encompassing distinction between outreach success and failure in your chosen strategy lies in your overall pitching potential. Pitching Press Releases & Guest Posts Since preparing the perfect pitch can make all the difference in measuring the effectiveness of your specific outreach agenda, distinguishing between pitches for guest posts and press releases is just as vital in the implementation of your chosen success-driven strategy. Differences for Pitches to consider: 1. Press release pitches communicate happenings in the present tense, which focuses primarily on the newsworthiness of the business or organization that submits it. 2. A guest post pitch will often focus on trending topics that are relevant to the website/platform they are trying to get published on to make a valuable contribution to the editorial of the publication. 3. Issued for ‘Immediate Release’, the publishing window period in press release pitches is time-sensitive in contrast to guest post pitches, which have wider coverage timeframes. It is vital to never push for a publication date sooner than the editors have suggested as that comes across as extremely rude. 4. In guest post pitches, guest bloggers often confirm their compliance with website editorial guidelines to increase the likelihood of getting their pieces published. In comparison, press release pitches are more flexible, offering authors a self-promotional platform that endorses their content on different levels. 5. In contrast to press release pitches, guest bloggers must remain cognisant of the fees websites may charge to feature their written material on such platforms, with the terms and conditions surrounding this fee varying per site. Many will outline these via their media packs or dedicated service pages such as here on these example sites that accept both press releases and guest posts: Although there’s proven divergence in pitches for guest posts vs press releases, it’s also just as noteworthy to establish where similar structural frameworks for both converge to meet the same outreach outcomes. Both content communication constructs, for example, share three components in common, namely: Personalised Copy Proofreading A Clear and Concise CTA (call-to-action) If you want to send a pitch my way you can go through the below pages, where I have listed different content publishing formats for guest contributions: UK Education Blog Marketing Services London Business News Blog Digital PR Services Green Living Blog Eco Media Services UK News Blog Media Services How NOT to Pitch Your Guest Post or Press Release to Publishers To help prevent publishers from binning your work, below are examples of pivotal pitching no-no’s to consider when adopting either outreach strategy. 1. Lead with Costs When following the basic principles of proper email etiquette, understand that quality trumps currency, so initially shift your focus more towards the value and credibility of the quality content you’re offering, with money matters eventually explored later in correspondence if a publication is interested. 2. Pester Editors Follow-up emails remind recipients who might have missed your first outreach attempt of the collaborative prospects you still have on the table. Although journalists and site owners generally respond to follow-up emails, always avoid inundating them with a flurry of follow-ups. Depending on the type of outreach strategy you are employing, there is a difference in the number of necessary emails to send before your returns start to diminish, potentially redirecting your emails to receivers’ spam folders. If you haven’t received a response within a few days of submitting your pitch and you’re considering sending a short, polite follow-up message to an outreach recipient, check out this cold email infographic as a benchmark that can help avoid landing you in the ‘heckler’ hot seat. As illustrated in the statistics, response rates to follow-up emails do not drop off significantly compared to the first email, giving them value. However, your general politeness, coupled with the frequency of your follow-ups, must be taken in high regard. 3. Be Rude When approaching prospective publishing channels with your pitched proposal, the last thing you

press-release
All posts, digital marketing, London Blogger

6 Best Ways to get a Press Release Published for Digital PR

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Driving traffic and measuring conversion have become monumental metrics in modern-day PR and SEO. With the digital information sharing revolution rife in today’s online arena, exponentially high numbers of active freelance copywriters, businesses, and large corporations are reliant on the myriad of opportunities that the world wide web brings. Most online users, however, face visibility challenges based on the premise of being tiny droplets in a virtual ocean of network interconnectivity. Having the potential to influence your digital PR agenda, this begs the question, As a writer, how can I produce structurally sound, informative, and streamlined press releases that stand out from the crowded copywriting community and cater to my intended audience? For all copywriters on the rise, PR practitioners, marketers, or small business owners, pay close attention because I’m about to take you on a journey to exploring what confounding factors make for crafting compelling press release content for your digital PR campaigns to flourish with a higher ROI. What is a Press Release for? Also referred to as a news release, a press release is a written or recorded statement issued by a communications entity for use by media outlets to garner news coverage. However, in the digital age, press release publications can contain various media formats such as videos and hyperlinks to additional resources for example. They should therefore be utilized as effectively as possible. The general structure of a press release includes: A heading with action verbs. Addressing the question of “who,” “what,” “why,” and “where” in the first paragraph. Contextually factual and informative subject matter articulated with understandable language. Relevant quotes. A clear call-to-action (CTA) Modern digital press releases can also include: Additional information through added hyperlinks to web channels and online resources Images and graphics to elaborate on the information shared visually Videos to provide a deeper and more interactive insight into the matter covered In catering to a targeted online audience, particular angles aim to meet their respective press release type, some of which involve: New Product Launches Mergers and Acquisitions Product Updates Events Grand Openings New Partnerships Rebranding Executive Promotions/Hiring Awards Investments/Funding By providing publications with succinctly sufficient newsworthy material delivered in a distinct style, strong press releases pack a punch for media outlets keen to publish intriguing business stories. How Press Releases are Used in Digital PR Tactful in spreading the word on the world wide web, press releases are considered valuable pieces of marketing material in the digital PR landscape. Viewed by the masses ideally making up the online community, press releases live in public domains, opening doors for potential stakeholders and customers to view them. Digital PR Defined Short for digital public relations, digital PR is a viable online marketing approach copywriters and businesses use to get press coverage and grow their online presence, enabling them to earn honest reviews and respond with comments to requests from journalists. The Benefits of Digital PR Effective digital PR practices and their advantageous potential in the marketing arena always undertake to meet nine core factors, namely: Fast and effective information-sharing Improving SEO and increasing site traffic Generating leads Building online authority Increasing brand awareness Improving brand reputation Generating meaningful engagement Increasing trust Sale and revenue boosts Using Digital PR Services Effectively for Your Press Releases Formed on the foundation of building strong long-term relationships, digital marketing and PR agencies and other online communication entities network with journalists, bloggers, and influencers from countless fields/sectors of interest to share their press releases, resulting in high-quality backlinks, social media mentions, and improved SEO. Digital PR is valuable because it introduces PR practitioners, marketers, business owners, and copywriters to a vast array of new target audiences through search engine results pages and editorial article placements on popular sites. Effective in boosting website traffic, digital PR and media services offer tried and tested ways for digital press releases to get picked up by media outlets and become the source of new inbound links to an individual website. These links help improve search engine optimization of the site, making it easier to source online. Sharing top tips and excellent examples in the video below, Exposure Ninja vlogger Tim expands on the value of digital PR and the various forms it comes in: 6 Ways to Publish a Press Release for Digital PR Effective press releases lay the foundation for all successful PR campaigns, which could include a digital eco news or education marketing news angle and this symbiotic strategy puts a ’cause and effect’ tactic in place to gain publicity. By turning to press release services to boost your SEO, you can expect a substantial rise in your press coverage via prominent publications and big-time broadcast media outlets. When setting out to learn the steps to producing the perfect press release and everything a press release is not, understanding where they completely miss the mark is equally crucial for conquering this marketable copywriting craft. Want to get your press releases noticed online without fault? Here are my top six tips for meticulously manifesting a perfectly packaged press release of irrefutable worth in the age of digital PR based on the press releases I approve and publish daily as a blog editor: 1. Perfect Your Pitch with a Newsworthy Story According to Sally Stewart, author of Media Training 101: A Guide to Meeting the Press: “A press release is successful if it makes the phone ring or the email ding. Press releases should be a catalyst for further action, not the final result.” ​​A relevant news story or official announcement is the starting point of all press releases. To get essential messaging spread through a media outlet, the reporter, or editor, must feel your story is newsworthy to form the basis of an idea to cover. Consequently, the broader topic must align with the editorial ethos of the publication and the interests of the audience it serves. Journalists are often frustrated by the high influx of news releases that aren’t relevant to their work. After recognizing this problematic

seo-copywriting-techniques-for-guest-blogging
All posts, Blogging, Copywriting, Most popular posts, SEO copywriting

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

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Want to know the one word that makes humans powerful? It’s – networking. Guest blogging is as close as it comes to networking online for copywriters and digital marketers and at ClickDo Ltd. we use it constantly to grow our blogs and websites and rank them higher on search engines. However, it’s not easy to get your guest content published on reputed platforms and often people write poor copy, stick a backlink in and think that’s off-page SEO done and dusted to boost their domain authority and search engine ranks. But it’s not just about the link building here, it’s also about being strategic with your guest content and applying proven SEO copywriting techniques effectively. What is the Power of Guest Blogging? If you manage to land a guest post on a high-profile website or even established magazine or newspaper, it can truly give your author profile and website a massive boost on search engines. See some examples of guest posts I have curated that increased our ranks here: Edu Gorilla Magazine: Top 7 Ways to be in control of your kids online safety Careers Help Magazine: Why Choose a Career Path with Digital Skills? Entrepreneur.com Magazine: 5 Strategies to Build an Online Portfolio for Business Performance Success Many of these guest posts along with infographic submissions have enabled me to rank this blog, manuelawillbold.com as well as other websites and blogs, like the UK Education Blog, in top positions on search engines like Google (snapshot was taken 04/10/20): But guest posts and press releases or success stories have other benefits too apart from influencing a website’s SEO. They can also drive direct traffic to your website you have interlinked or mentioned in your post, which enables you to reach a wider readership you may not get exposed to otherwise. See how on the day that the Digital Entrepreneurship Story I wrote and submitted to Home Business Magazine, which has over 100k monthly traffic worldwide, drove double the amount of visitors and tripled my pageviews I normally get to my blog (screenshot from my SeekaHost App Hosting Control Panel): You can clearly see the impact in this example. Another aspect I want to mention is that through guest blogging you increase the chances of other bloggers or writers referencing you as well as they may come across your information more frequently or from sources they refer to more often. My article about Geography Apps was mentioned in a list post on this website for example, without me asking for it:https://bestappsfinder.com/best-geography-app. So, if you create high-value content that is SEO optimised and share it across the web, you will certainly see the rewards as people find it on search engines and reference it. How to go about successful Guest Blogging & SEO Copywriting? How do I get my guest posts published? Read on and you’ll find out. There are two types of guest bloggers: those who aimlessly use the same pitch for every blog offering guest posts, and those who send out a personalized pitch depending on the blog. Don’t be the former. Doing your research first is key. As you can see in my examples above, I check out relevant guest posting sites first via SEO analytics tools to find out their domain authority (DA), domain rating (DR) and their monthly traffic worldwide or country-specifically, depending on what my goal is for the guest post. To see an impact, I would recommend going for sites with a DA of at least 20+, ideally between 30-60, where you may get free publications. For sites with higher DA’s you will likely have to pay a publication fee, but it can be a worthy investment, if you get the content, the link placements and the media materials right. Once you get the approval for your email guest post pitch (tip: make it short and sweet and relevant for the guest posting site’s audience), you should follow their editorial guidelines and craft your article carefully. Check out this ClickDo guide on all the secrets for a successful outreach campaign: Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these SEO copywriting techniques compiled to put you in the running with the rest of the successful bloggers. If you consider these, you should be able to get your guest posts published with the ultimate SEO advantages. 1. Understand the Blog’s Unique Voice You would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you. Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point. Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog. Give them what they resonate with and try to find the person in charge and email them directly with a concise pitch that is relevant for them. 2. Submission Guidelines are your Cheat Sheet If you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference. Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog. Ensure your writing reflects every guideline listed by the blog and when placing your backlinks, be considerate and strategic according to your blogging

happy-christmas-and-happy-new-year
All posts, London Blogger, London lifestyle

A Very Happy Christmas & End of Year Celebrations Message from Manuela & Reflections on 2021

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Looking back at the year 2021, my first year working remotely as an Online Marketing & PR Strategist for ClickDo Ltd. and SeekaHost Ltd. full-time, I had some wonderful moments, enjoying freedom and the digital nomad lifestyle despite restrictions due to the Covid-19 pandemic. Here are some impressions of my 2021 as a digital nomad & my takeaways: How it all started: My daily life now: working, learning and exercising from home:   View this post on Instagram   A post shared by Manuela Willbold (@manuw_blogger) I recognise the importance of eLearning and remote learning and cover such topics regularly: I also exercise daily while I work in London or UK hotels:   View this post on Instagram   A post shared by Manuela Willbold (@manuw_blogger) But I do treat myself while blogging and writing:   View this post on Instagram   A post shared by Manuela Willbold (@manuw_blogger) And it is rewarding and motivating when the work you do receives recognition: I have been more invested in offering UK Businesses guest posting opportunities on the Blogs I write for: And attend more business events like the Business Show 2021 at London ExCel where I spotted interesting home office options: I also attended the UK Black Business Week in London to cover very interesting insights into business financing: As a digital nomad I visit and write about Co-Living Spaces: Wherever I work from I look for opportunities to swim, exercise and use a sauna and steam room: Summer is my favourite time of year: whenever I get a break from the laptop, I enjoy the sun, sea and the best beaches in the UK: Working on a computer all day long: I realised how important movement breaks are at the home office and have added a standing desk, an exercise bike and yoga equipment to my home office: Especially during the lockdowns I understood the impact of being restricted with moving freely and this is reflected in this short video by photographer and videographer Petra Eujane: Final verdict of 2021: It’s been a year full of flexible yet hard work that challenges but equally fulfils me and I look forward to more remote working perhaps outside the UK in 2022 as a digital nomad. If you want to give it a go: Then check out my digital nomad guide and let me know how you get on by contacting me or reaching out on social media:

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All posts, Blogging, SEO copywriting

10 Top Alternative Search Engines To Google That Support Good Causes

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We have the world’s information at our fingertips through internet search engines and some people are utilizing this feature by raising social consciousness. Social consciousness spreads awareness about what is happening in our society and world. Many businesses, organizations and people now speak up about what they believe in and fight for on social media platforms and other internet channels. Hence why I discuss the top 10 alternative search engines to Google that are the best alternative search engines to use, if you’re fed up with the tracking and data privacy issues on Google. Why use alternative search engines than Google? An example of such philanthropy I came across recently when the founders of search engine SearchScene.com contacted me and we conducted an interview for the London local news website the londonbusinessnews.com. I realized that more search engines donate a part of their revenue for charity work related to different causes such as environmental initiatives for climate change or pollution, which in turn prompted me to create more awareness of this phenomenon. As a copywriter with an SEO background, I am fascinated to learn about emerging search engine alternatives. I have therefore researched the latest search engines that don’t just offer their users a great search experience, but also contribute something to our planet. The revenue of these sites mostly depends on advertising and the number of clicks that have been made throughout a search. What to consider when using different search engines than Google? From an SEO point of view, you should be aware that some of these search engines will not provide data in the same way Google does. Some only store selected data sets from searches for improved user privacy such as the total number of searches from each country and each device. Because many are committed to environmental causes, they try to minimize the amount of data they collect to reduce their carbon footprint. You will also be less likely to find their data being used in SEO analytics tools. This indicates that SEO will be impacted by users compiling their searches with different search engines and that SEO tracker tools need to ensure they still provide adequate SEO data that is reflective of most internet searchers. Any SEO expert should take such factors into consideration when they conduct SEO audits and research for websites. I therefore recommend you test them all yourself to understand them better and perhaps find a more sustainable alternative to Google, if that is something you care about, but who wouldn’t considering the current climate emergency. 1. GoodSearch Search Engine The innovative concept behind GoodSearch to be found via https://www.goodshop.com/ is a mix of Groupon that helps in the greater good. It is an online search engine that allows users to browse discounts on everything, from body lotions to sunglasses. The search engine provides a collection of retailers to choose from when you want to shop but still want to save some cash. The search engine includes retailers like Abercrombie and Fitch, Barnes and Noble, Dell, and buybuy Baby. GoodSearch donates 50% of its revenue for philanthropy. They have more than 110,000 retail partners. This search engine not only gives people the joy of shopping but also the satisfaction that their money will be used for a good cause. 2. Ecosia Search Engine This Germany-based search engine plants trees. It works as an extension of Google Chrome, and thus it can be installed very easily. You need not adapt to any different way to search on this engine, and you can easily get used to working on it instead of chrome as its interface is very similar. Their mission is to plant more than a billion trees all over the world, and they do so by raising funds through advertising revenues. Ecosia comes with paid advertisement links, and when you click on one, they receive the payment. The search engine makes it easy to plant trees in places like Madagascar where native vegetation and land have suffered an extreme level of deforestation in the past years due to the trade of palm oil. This site is used by around 16 million people monthly. Ecosia also maintains transparency by making its financial reports public, which ensures that the money is being used as promised. 3. Search Scene Search Engine This Charitable Search Engine donates 95% of its profits from ads to humanitarian and environmental charities that fight the causes and effects of climate change and users can choose which of their nominated charities they would like to support. A special feature is that every time you refresh your search you get to see stunning scenery, hence the name “SearchScene”. When users conduct a search, they get the baseline search results from Microsoft Bing and their own knowledge panels, instant answers, and widgets. Search Scene is a charitable search engine that provides actual, traceable receipts for all its donations and their knowledge panels are often split into tabs that break down a search into different subtopics for a better organized search. 4. Ekoru Search Engine This search engine donates its revenue to partner organizations involved in ocean cleanups. The technology that they use is powered by hydroelectricity, and hence, every search made by an individual will be eco-friendly. The company donates 60% of revenue generated from clicks on sponsored search results. Every search initiated by a user will help the organization clean the oceans. Each month, Ekoru raises money for a new environmental or social cause that is highlighted for the users. Using this search engine is simple, you do not have to learn anything new to use it. You just surf the internet in the same way as with Google, but you will be able to contribute to saving marine life and the environment. 5. Elliot For Water Search Engine Elliot For Water is the very first search engine that encourages users to help people who require clean water. The advertisement revenue collected by the search engine is used for such

how-to-register-domain-name-uk-and-create-wordpress-blog
All posts, Blog Writing, Blogging, Web Designing, Web Hosting

How to register a Domain Name UK & Easy Steps to create a UK WordPress Blog Site

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Increasingly more people search online for information about how to register a domain name UK and create a UK WordPress blog site. But before you go ahead and register a domain name in the UK, you should consider certain important factors that can affect the success of your domain and website. According to Wikipedia the .uk domain extension also known as the country code top-level domain (ccTLD) for the United Kingdom was among the first to be registered in 1985, just a few months after the original generic top-level domain .com and the first country code after .us. This makes the .uk domain one of the oldest and most popular domains worldwide with millions of registrations. Such ccTLDs are popular among Brits as they will immediately brand your website and business as 100% British. And even for international visitors to your .uk website it will be reassuring to know where your business is based. But the .com domain remains the most popular worldwide with over 50% of all websites on the Internet using it as their extension. Other domain extensions that are just as popular as .uk are .net or .org. So, no matter which domain you end up going for in the UK, whether it is .uk, .co.uk or .com or .net, you can find a domain name with all of these TLDs with SeekaHost easily and fast. You can get a .com domain for only $5.99, which means that in Britain you will only have to invest about £4. This makes SeekaHost’s offer one of the most budget-friendly prices that you will come across in the UK. In this guide, you will learn about the important steps to search for the ideal domain name and buy it very easily at affordable rates. You will learn not only how to find and get a domain but also how to turn it into a successful blog with WordPress and the SeekaPanel. Blogging is one of the best ways anyone in Great Britain can get started online with very little investment. The world is shifting online and knowing how to build an online platform helps in many ways for more prosperity, especially in difficult economic times. Why do you need a Domain Name UK? Starting a blog or any online journey starts with a domain name. It is your virtual property on which you can build any type of business you want. In the UK you will find a more competitive web property market with 11,918,249 .uk domains registered in 2020 according to Nominet UK. However, it will still be easier and more affordable to find a .uk domain compared to a .com domain. So, let’s take a closer look at which domain names and extensions offer better career and work prospects online that you can utilize in Britain. What Domain Name should you buy as a Brit? Are you looking to create a blog? Do you want worldwide traffic from other countries? Are you going to build a local business website? Are you planning to go global in the future even if you are starting a local business website in the UK? If the answer is yes for the 1st and 2nd points, get a .com domain name that you can buy at the cheapest price at https://www.seekahost.app/cheap-com-domain-registration/. Dot com domains are the most trusted domain extensions globally for commercial websites and are therefore recommended for international business websites. You may however have to compromise on your ideal domain name as often strong, poignant and simple domain names will be taken with a .com extension, unless you have come up with a unique brand name like “ebay” or “google”. Try your luck by entering your domain name in the domain search tool inside the SeekaPanel to find out if it is available, how much it will cost, or which alternatives are available at which price. If the answer is yes for the 3rd point, get a .uk domain at SeekaHost and search for the best domain name options available. By entering your preferred domain name in our search bar inside the SeekaPanel, you will find various domain name options delivered by our domain search tool with different TLDs, so you can make the best choice. You will very likely get a .co.uk domain name for commercial purposes. If the answer is yes for the 4th point, get a .com or .net domain name as they are the best to rank in any country in Google search results. If you want more help with how to register a domain name in the UK, get in touch with me or with one of SeekaHost’s domain name registration experts so that you can find the best domain options for you. Bear in mind a few other factors before buying your domain: Review the structure of your domain name. A domain consists of a prefix (https), a subdomain (www), the main name (website), and an extension (.com, .org., .net). Ensure it sounds and looks good. The ideal domain name is short, easy to spell and memorable like “Apple”. Try to include keywords in your brand and domain name to rank it better on search engines. Avoid adding unusual symbols or hyphens as difficult to remember/spell domain names are less likely to be searched on search engines. Think carefully about the extension of your domain name as explained above. Determining factors are location, purpose/function, and type of business. Once you find and purchase the domain name of your choice, you can easily use the 1-Click WordPress installer to host it and get online fast. Now let’s look at the 5 steps to register a domain name in the UK: Visit https://www.seekahost.app/buy-domain-name/ Search for the domain name and you will land on https://www.seekahost.app/domain-name-search/ Choose the domain name and add it to the cart. Proceed to sign in or sign up if you are new to SeekaHost.app at https://portal.seekahost.app/ Enter your details and purchase the domain name. Once purchased, you can see the domain name inside the portal under the domains tab. SeekaPanel is the world’s

creative-ways-to-make-money-online-uk
All posts, Make Money Online

10 Creative Ways to Make Money Online in the UK

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Are you looking for creative ideas how to make money online in the UK doing work that you enjoy without having to invest much? In this article I will be revealing the most in-demand money making ways for creatives in Great Britain to inject some extra cash into your bank account. Because as a copywriter I know that creative content creation is booming on the web. No matter whether you’re in full-time or part-time employment, a student, or a pensioner, with these flexible work from home ideas that are a legit inspiration worth testing. If you are a stay-at-home mum or dad or a student looking for a side hustle, then you may also find the online money-making methods useful. You’ll be pleased to know that these work at home jobs can be quite lucrative too and easy to discover via online job search engines. They may not make much money to start with, but with time you can generate a decent income from them that can pay some bills. No need for expensive equipment, all you need to get started is a laptop and good internet connection and you’re off to start earning online. It takes minimal funds to start making money online and the return can be huge. 1. eBooks Publishing Are you a book worm? Or do you simply just enjoy creating something that people can read, colour in, or use to tickle their brains? Then designing, authoring, and publishing eBooks is a great way to make some extra money. You could create a guide about any topic such as nutrition, beauty, or business as anything goes. With at least 100,000 self-published books on Kindle alone and numbers constantly rising, this is becoming a lucrative option for many. Self-publishing is not difficult these days and once you get the hang of it, you can also offer it as a service to earn extra cash. Choose a type of book first of all to understand the format of the book. A novel is completely different from a travel guide. The book topic then follows, and you should do a bit of research beforehand about what people are interested in or want to know about your topic. 💰 It is difficult to say how much money you can make with eBook publications as this can greatly vary, but some Amazon Kindle authors make thousands to millions with their eBooks that they produce, publish and market. You can learn more about eBook publication and marketing here. 2. Graphic Designing Graphic designers are high in demand by businesses, organisations and even private people looking for business cards, logos, brochures, or websites, blogs, social media posts and the likes to be designed professionally. As a graphic designer you can also support book publishers, with book illustrations and designs or marketers and agencies with designing marketing materials. You can easily get your first gigs from online job platforms like Upwork or PeoplePerHour. You should begin to build a website or WordPress Blog so that prospective clients can gather as much about your experience and skills as possible online. To market yourself more effectively your own website can help you approach prospective clients via email or social media marketing. A website certainly offers many benefits to showcase your work by displaying case studies, client reviews and much more. After you’ve set up your own website, you can also run Google Ads or Facebook Ads to target certain groups more effectively. 💰 Graphic designers hired in the UK get paid per hour or based on the project at hand. Usually, their hourly rates range from £11-£25*. 3. Scriptwriting Are you a Hollywood fan writing your own movie scripts? Or do you stream Netflix all day? The media and TV industries are always on the lookout for creative scriptwriters with fresh and trending TV show formats or film narratives. Even music videos or YouTube channel productions require written scripts these days so, if you have a passion for drama, literature, and storytelling, you can start to promote your services online. However, this is a tough business to get your foot into the door and networking is key. Build your online presence with a simple online portfolio and share your case studies via social media to gain more attention. As a scriptwriter, you must be prepared to give up the copyrights to all scripts you’ve been paid for; you can’t use the same content for different clients. If you’re new to this industry you can take free screenwriting courses to get started without any investment. 💰 Financially you might struggle in the beginning only earning £18,000* a year, but once you’ve made it you can take home up to £80,000* p.a. or more in the UK. 4. Videographing If you’re into filming short clips, screen recording your online activities or creating promotional or tutorial videos you can get into videography or video editing for companies and freelancers. Most clients will want to see past experience with video production or editing, so you could begin by filming smaller events or videos to build up your portfolio and hone your skills, which include computer literacy, animation, creativity & imagination, use of different cameras and familiarity with graphic and editing software. The video editing can be done in the comfort of your home, but you will need good equipment, which you can rent to start with to keep your cost according to your budget. Use a high-quality video camera and microphone and lighting equipment. As a video editor you can make use of freelance websites to get gigs and promote your own website. 💰 You can earn anything from $38,520 (£18,000) a year to $115,960 (£36,000+)* a year with videography work 5. Music Teaching If you’re a talented musician or simply enjoy playing a music instrument, you can teach students how to play it, sing vocals, compose, and write songs, etc. You can make money from home offering music lessons online. You can create a YouTube channel and post your video lessons. Link it to your tutor website so that anyone

How a WordPress Blog Can Empower & Enrich a Woman’s Life
All posts, Blogging, Digital Nomad Lifestyle, Most popular posts

How a WordPress Blog Can Empower & Enrich a Woman’s Life?

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Reading and writing has always been empowerment for me. I remember how, as a 5-year-old, I couldn’t wait to finally read the TV newspaper to be able to plan what I was watching and when. In primary school, we wrote poetry albums of friends and I started keeping a diary. When I look at these written testimonies many years later, I feel proud. Proud of the young woman I was then and proud of the woman I am today who still has some of these friends in her life. The diary and the albums documented this journey with images, colourings, photos, comments from friends, teachers and relatives and any other memories such as tickets to unforgettable events, for example. A blog can do this and much more in a flexible online format. A Blog – an Online Presence for Self-Presentation and Realization In the 21st century, the Internet allows us to use new media or implement old methods in new ways. In my opinion, a blog is a kind of online diary, but it offers much more than a traditional diary. A blog offers versatile design options such as written design through websites with text, articles with text, images with text visual design through images, graphics, any artistic illustration, video auditory design through videos, podcasts, music clips, musical accompaniment, etc. Links to other media, posts, channels, etc. Due to this incredible wealth of design options, it is essential to define the purpose and motivation behind a blog in advance. There are now millions of blogs and basically you can divide them all into 2 main categories: Niche blogs – A niche blog focuses on a specific topic. Usually, the blog articles and content are aimed at a specific target group, such as families, professionals in different professional groups, sports fans, etc. Blog topics can thus cover everything from the minimalist blog to the financial blog. Niche blogs are therefore also mostly represented in the business world and companies use blogs to inform and entertain about their products or services. Personal blogs – A personal blog focuses on a person and their topics. Bloggers can document their lives from different angles such as the information aspect or the entertainment aspect. Many bloggers share with their readers where and how they travel, what they eat and cook, what they do for a living or how they live out and realize their hobbies. A personal blog can be designed relatively freely, as long as no generally applicable laws are violated. In this article, I will focus mainly on a personal blog, but show ways in which it can also be used professionally as a CV or portfolio for example, with the main goal of presenting the potential of a blog. What can a WordPress Blog do for a Superwoman? In the digital age, most people search for information via the Internet, more precisely, through search engines such as Google or Bing. In 2020, 81% of global internet users have searched online for products or services, according to SmartInsights.com. Whether this is done with the smartphone, the tablet or the computer, it is the fastest, easiest and often cheapest way to get information and answers fast. If you want to reach people as a private or public person, a blog offers an ideal platform to make your voice heard, since a blog: is easy to create and manage (I explain this step by step in my article “How To Start A Blog” and at the SeekaHost University, which I co-manage and where you can find  blogging online courses with short tutorials). can be created and used cost-effectively. offers endless design possibilities. is a relatively independent mouthpiece that can be built up and designed creatively and on your own. WordPress is the most popular CMS (content management system) among all blog platforms, as it is open-source and freely available to everyone, offering the greatest freedom of design. Compared to other blogging platforms like SquareSpace or Wix, which are used by about 1% of all bloggers, WordPress is used by about 35% of all bloggers worldwide in 2020, according to W3Techs.com. For my personal blog, manuelawillbold.com, I use WordPress, as well as for all the other blogs I manage like the UK Education Blog or the Green Living Blog. To show how differently I have built and designed these 3 blogs, I share the homepage of each one here: My personal blog manuelawillbold.com: My UK Education Blog:  My Green Living Blog: I think one thing becomes clear here: A blog can convey at first glance what it is about through its presentation and content – the message is loud, powerful, and clear visually. And in my opinion, this is the great potential for every female blogger and their empowerment. Self-presentation of many Aspects of a Superwoman through Blogging Based on my three blog examples, it will hopefully be clear that a strong woman blogger is not only one-dimensional, and therefore should not present herself only one-sided online. With my blogs I present my passions: writing/blogging, education, and the environment. Through my personal blog under my own name, I present myself as a private and professional person, blogger and digital nomad. The blog offers me the opportunity: to present myself as a person and my personality through photos, videos and articles to present and convey my interests and skills creatively to share my knowledge, talents, tips and experiences and thus help others to position myself with regards to trending topics and current affairs that are relevant Through my UK Education Blog, I share my professional expertise and present myself as an education expert. The blog offers me the opportunity: to present and share my experience of many years in early childhood and school education to share my knowledge, expertise, emerging scientific facts, news and developments in education to share advice, insights and tips in education on relevant topics Through my Green Living blog, I share my private passion for environmental protection. Here I have the opportunity:

how-to-create-a-blog-post-google-will-send-many-readers-to - reader-friendly blog
All posts, Blogging, Copywriting, Most popular posts, SEO copywriting

How to Create a Blog Post Google Will Send Many Readers to?

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In today’s digital world, it has become challenging to write blog articles that make it to the top on search engines. Blogging consistently and writing an engaging post that not only ranks on search engines but attracts huge traffic is a hard nut to crack. According to research, blogs where posts are consistently going up, are 13% more likely to rank higher in the search results than the websites that update blogs once or twice a month. And you can find 100 prime examples of famous UK bloggers that have managed to reach the top with not just one but many articles. So, how can you become a Top Blogger ranking at the Top of Google? What are some exclusive blog writing techniques that can help you take your site to the top of the search engines? If you are searching for the answers, you have come to the right place! In this post, we’ll discuss the ways you can boost your organic traffic and search engine rankings by writing a compelling and exceptional blog. Read on. Optimize your Site for Search Engines This is no longer an era where you can write a blog post on any topic, insert keywords, upload images, and expect your content to get great exposure. If you want your blog to get ranked on the first page of search engines, you need to do some hard work. Today, people often employ two major strategies for blogging: On-page Site Optimization Off-page Optimization On-page SEO involves: keyword research with reliable SEO tools, meta-description containing rankable keywords, image ALT text containing keyword variations, headers & sub headers containing keyword variations, bullet points/clear paragraphs, and everything that makes your article unique and engaging and relevant for what your potential readers are looking for. Watch this recording of how the #1 SEO consultant Fernando Raymond and I published a comprehensive guide of nearly 2000 words on the WordPress blog university.seekahost.com, applying all the listed on-page SEO strategies and tips step by step: This is the most popular yet common way of allowing the search engine’s spiders to crawl your website and index it. Off-page SEO involves: blog promotion through backlinks, guest posting, Infographics submissions, blogger outreach and collaborations, link building strategies. citations and listings on directories or business lists. With billions of active blogs on the internet, it gets quite difficult for new bloggers to get their content on top of the search results. Therefore, they start blogging, sweet pitching, guest posting, and cross-promotion techniques to generate quality backlinks from other authority sites. You can learn more about content marketing techniques like business listings, guest posting opportunities and press release services I offer through SEO consultancy ClickDo in these articles: However, you cannot expect Google to rank your blog in the first ten search results unless you write a compelling and well-written blog post to start with. Content quality and comprehensiveness as well as relevancy are key indicators Google uses to rank websites according to their latest search quality evaluator updates and guidelines. Use the right SEO Writing Strategies Sure, people use paid advertising techniques to drive more traffic to their pages. But the problem is paid methods don’t encourage organic traffic generation through organic search results. Research suggests that roughly 70 to 80 percent of bloggers don’t use paid search services at all. They totally rely on the on-page SEO tactics to drive traffic to their website. Fortunately, these strategies work for them. You don’t need any paid ads if you manage to master the on-site SEO optimization. SEO content writing is the only possible way of generating organic traffic and genuine leads. The question is what on-page actually includes? Optimizing your blog for search engines using keywords, meta-data, and multimedia content (such as videos, images, infographics, charts, and etc.). Writing a detailed blog on the given topic. Answering as many questions of the audience as possible through your blog post, adding most searched for keywords. Providing your audience with an accurate solution to their problems. Keeping the engagement of your visitors by structuring your content effectively. That’s it! You don’t need to spend hundreds of dollars to get organic traffic. Instead, a compelling blog post that solves customer’s problems is enough to get your website on the first page of the search results, if you can also get some good backlinks for it with related anchor texts. It is worth to note that SEO friendly web content focuses on visitors rather than search engines and I’d suggest you also test alternative search engines to Google for keywords for your blog post. Write a detailed and well-structured Blog Post A compelling blog post is something that everyone loves to read. You create a blog, select a theme, add content to it, upload media like images or videos, and carry out the necessary SEO strategies. But you still don’t get the search results you want? The reason can be a boring post that seems way too complicated to be understood. Through well-structured and compelling blogs, we don’t mean a post that is 100% grammatically correct or sounds professional (even though you should use a grammar and spell checker tool!). But it should be written in a way that your users find it interesting and informative as well as easy to follow. The structure is the first thing your readers look at via your table of content. It should be so engaging that visitors don’t think twice before checking out other blogs. For more tips on how to structure a WordPress blog post, check out this tutorial: Here’s how you can achieve a well-structured Blog Post   Write an eye-catching title Write a title that makes users more curious to click on your blog’s URL and read the full article. It should be between 50 and 60 characters. Make sure that you don’t stuff keywords unnecessarily in the title. Use it wisely i.e., only if it fits naturally. Write an attractive introduction The intro should be short and tell

5 Best cPanel Alternatives for Bloggers to host WordPress Websites
All posts, Blogging, Most popular posts, Web Hosting

5 Best cPanel Alternatives for Bloggers to host WordPress Websites (including cPanel)

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Are you lost in the world of web hosting control panels? I feel your pain! When I started out as a blogger and digital nomad, I had no clue about what a hosting control panel is and how it works or what it can/should do.  So, I thought I will do you a favour and present a selection of the most highly rated domain hosting control panels for bloggers by bloggers that have emerged since the first ever control panel, cPanel, was launched in 1996 and changed web hosting for its users significantly with its interface and automation tools to manage website hosting more easily.  I have used cPanel before and many web hosts, including SeekaHost where I host my websites, still offer web hosting with cPanel as it remains a market leader. However, many innovative control panels have been developed since 1996 and they offer features that cPanel doesn’t, which is why it is advisable to compare them first before choosing one.  So, without much further ado, let’s get into the matter.  What exactly is a Web Hosting Control Panel?  A web hosting control panel is a web-based graphical user interface tool used by online providers to manage their website and hosting account and their hosting servers.  Hosting control panels are one of the most effective methods to monitor all hosting services via a web browser or through a particular app based on availability.  Every hosting company offers different hosting control panels to their clients along with web hosting plans and various other features. The user experience with a domain hosting control panel differs from one brand to another.  Some control panel tasks include account administration, domain management, email management, server installation, FTP, database management, file management, and schedule back-ups, but each panel may only provide a selection of such features. Why you need a Web Hosting Control Panel & how it works?  To host domains and create websites as well as connect your website with web servers you will need to use a hosting control panel, especially if you’re not into coding.  Web hosting control panels are the platforms that provide you with an interface and tools to interact with your website’s server and they usually come with the hosting you purchase from your hosting provider. Domain hosting control panels make the website and server management much easier for people without much technological know-how and therefore everyone should use one. There are certain features that all control panels offer and some that are unique, and you should compare them first before choosing one.  Each control panel should offer at least these 3 variations: Different interface Different design Different tasks management methods Most web hosting control panels will equip you with the following features which is why you need one: Manage your website and domain  Create and use branded email addresses Access important website and hosting metrics Manage security features like SSL certificates Set up your database and blogging platform Install additional software and apps Differences in the layout and navigation can impact the user experience significantly and you should therefore test a control panel first or read reviews about it before purchasing it with your web hosting.   Your choice of choosing the best control panel may be based on the operating system and the features offered by the hosting company. Typically, Linux-based plans and Windows hosting plans are the main OS types available.  Bloggers will certainly require their chosen hosting control panel to offer the following features for the best blog hosting experience: One-Click CMS Installations supporting WordPress, Joomla! etc. DNS (domain name server) Management One-Click SSL Integration Email Hosting Because I only use WordPress for my blogs, I will list the top 5 web hosting control panels for WordPress Hosting along with their stand-out features that are a great alternative to cPanel and at the end you will also find cPanel so you can see the difference. Top 5 most highly rated Web Hosting Control Panels by Bloggers for WordPress (plus cPanel at the end) 1. SeekaPanel Website: https://www.seekahost.app/ Innovative web hosting control panel designed specifically to host WordPress websites in a few seconds – the fastest performance out there. You can host your PBNs with the best private blog network control panel on multiple IP addresses of class A, B, C. Learn more here about PBNs and PBN hosting to understand the difference between WordPress Hosting.  SeekaPanel is easy to handle, even beginners can host their sites without facing any technical difficulty with the SeekaHost App’s interface. Host your private blog networks more securely on Class C IP addresses with the SeekaPanel.  🔎 SeekaPanel is highly recommended by WordPress developers and bloggers, check the reviews below: Vashishtha Kapoor SeekaPanel Review Tech Story SeekaPanel Review Bloggers Ideas SeekaPanel Review OS: CentOS (Linux) Top Features of SeekaPanel: Unlimited access to all hosted domains with a single click Easy to monitor website’s performance data in the account Integration of Analytics tools features DNS Management  1-click SSL certificate, WordPress installation and upgrade or downgrade option for WP and PBN hosting plans One free email hosting account included Free access to WP tutorials and SEO courses offered by SeekaHost University.  Live chat support and ticket support 💰 WP Hosting from $1 and PBN Hosting from $0.95 per month – no additional/hidden fees like set up fees or registration fees, can start with 1 domain.  2. Plesk   Website: https://www.plesk.com/ Plesk is a popular user-friendly web hosting control panel designed for Windows and Linux operating systems. The Plesk administrator model is flexible for dedicated and shared hosting and its focus is on providing strong security for modern website hosting. Plesk is scalable, and secure, and it is suitable for more complex WordPress business websites and e-commerce sites with its features, hence why web developers like to use it. SeekaHost also offers WordPress Hosting with Plesk.  🔎 Not many bloggers have reviewed Plesk as it appears to be mainly used by web developers and software engineers. They share the benefits of the complex

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