manuela - Manuela - Blogger

All posts, Blog Writing, Blogging, Most popular posts

The best Blogging Platform for Writers to Rank and Make Money Online

manuela / May 6, 2021

Are you wondering what the best blogging platform is to publish SEO-friendly content that ranks to bank? Then read on. Maybe you found this article on Google today or most likely my most popular article “How to make money online in Germany“. I assume that you searched for the terms “make money online in Germany” or the many other related search terms for which this article is ranked on Google, and my article appeared in the first positions, so you clicked on it and ended up here. Before we can delve into the SEO strategies that helped this article rank so well, I need to take you one step back to where and how this blog was started. What is the Best Blogging Platform for Writers to Make Money? There are many blogging platforms available and each of them offers advantages and disadvantages. You can check out the #1 London SEO Consultant’s list of the best blogging platforms for beginners to get an idea or check out this infographic comparing the most popular ones (source: https://mention.com/en/blog/small-business-blogging/): As this comparison chart shows, WordPress offers the best features, and it is free to use as an open-source blogging platform. I would therefore recommend this trusted and very well-established content management system (CMS), especially if you are a writer looking for the most SEO friendly and affordable blogging platform website for the following reasons: It will save you money. It will generate more traffic through various plugins and features. It will save you time. It will perform better on the internet and on search engines. It will provide specific features to optimize your site for SEO. Setting up a self-hosted WordPress site using the CMS WordPress.org is a great starting point for beginners and experienced website owners. Starting a WordPress blog made me learn many new digital skills such as SEO and web content writing. It enabled me to begin with a side hustle while doing a full-time teaching job until I had set up several blogs and started generating money from them. Why is WordPress the Best Blogging Platform for Blog Monetization? This CMS provides independence, freedom, and all the needed tools to write and optimize web content easily for monetization. Compared to the other content publishing platforms like Wix, Weebly, or Squarespace it offers the best features and functions without having to pay the additional cost for a premium hosting plan for example. Because when you register a domain name with an independent web host like NameCheap, Hostinger, or SeekaHost, you only pay for the web hosting and the domain is yours. But if you get your domain with those blogging platforms you may have to pay additional fees for their premium services and functions and if you do not pay your access to your site may be removed or restricted. Comparing CMS Contently with prices ranging from $3,000 to $25,000 per month for very complex sites you can see the huge difference compared to using WordPress for free with a WordPress Hosting plan starting at £1.25 with SeekaHost, which includes the free use of the innovative WP Blog Hosting Control Panel. You can see how to use the WordPress blogging platform and the SeekaPanel in combination to achieve great results with this blog in this video: Apart from saving you money, WordPress also offers many great features to help you earn money. You can find WordPress plugins for literally anything to use on your website to generate an income. Examples are: WP Plugins for ad placements, banner ad integrations, or shop integrations – find examples here. WP Plugins for SEO and digital marketing – find examples here. WP Plugins for affiliate marketing – find examples here. WP Plugins for membership site functions – find examples here. You can also see some of my suggestions in this guide: Obviously, you will firstly require enough web traffic to make use of these plugins to start earning, which is where SEO comes into play. How does WordPress help with SEO for higher ranks and traffic? The WordPress.org self-hosted site code is picked up well by Google bots and Bing bots. The proof is many sites that rank higher up on SERPs built on WordPress like some of the ClickDo client case studies showing WP business blogs and websites reaching top positions on search engines, which are hosted with SeekaHost’s cheap web hosting. Effective WordPress SEO plugins like the all-in-one SEO pack are fantastic to make any web content more SEO-friendly, providing analysis regarding keywords, content length and structure, and much more. You can see how it works best in this tutorial: If you manage to reach a 100% SEO score your published content will surely rank for intended keywords if you also take care of your off-page SEO which you can learn more about in the SEO Training Course at the SeekaHost University. For the on-page SEO I will share some insights and strategies, which you can use and apply based on my example – needless to say: do not copy 1:1 as content needs to be relevant and related. How I achieved top ranks with targeted keywords for over 1000 visitors a month I published the “How to make money online in Germany” article in September 2020 and since then I have managed to rank it for about 90 keywords on Google, many of them in top positions, as you can see in the table here (snapshot April 2021 with the SEMRush analytics tool): As you can see here, my article appears in the #1 position on Google for a total of 7 search terms and for other search terms in the second, third, fourth, or seventh position, which is usually also found on the first page of Google results. Currently, my article ranks for 49 keywords in the top 20 positions on Google: And you can also see how the volume of traffic has increased. In the first table, you will see that my article ranks for 3 search terms,

Teste die 4 besten Web Hosting Pakete für WordPress Websites kostenlos

All posts, Web Hosting

Teste die 4 besten WordPress Hosting Pakete kostenlos für deinen erfolgreichen Blog

manuela / March 30, 2021

Es gibt viele Web Hosts für WordPress und ich habe einige getestet wie NameCheap für meine WordPress Blog. Jedoch sind die Preise des SeekaHost WordPress Hosting unschlagbar, vor allem, da es die einfachste Lösung für Hosting von WP Websites und Blogs anbietet und jede Webseite in 60 Sekunden live schaltet. Spare jeden Cent und erfahre mehr über die 4 besten WordPress Hosting Pakete, die jeder mit einer kostenlosen 7-Tage-Testversion ausprobieren und umsonst verwenden kann. Die 4 Pakete sind auf > https://www.seekahost.de/wordpress-hosting/ aufgeführt, falls du sie dir dort genauer anschauen möchtest und checken willst, wie viele Cents du tatsächlich sparen kannst im Vergleich mit anderen Web Hosting Anbietern in Deutschland. Welcher WP Plan ist für wen am besten geeignet und wie nutzt du diesen für dein bestes Webhosting Erlebnis um deine Webseite oder deinen Blog zu optimieren und auch monetarisieren? Was bieten die 4 besten Web Hosting Pakete von SeekaHost für WordPress Blogger? Dies sind die Spezifikationen für jeden WordPress Hosting Plan: Was ist der Starter Plan? Der STARTER Plan, den auch ich anfangs für diesen Blog hier verwendet habe, ist am besten für alle, die mit dem Hosting mit nur einer einfachen WordPress Webseite beginnen möchten. Dieser bietet unter anderem: 1 WordPress Site Hosting, 2 GB Speicherplatz, 10 GB Datenübertragung, kostenlose 1-Klick WP Installer, Kostenloses SSL-Zertifikat, 1-Klick SSL Aktivierung, kostenlose WordPress Migration, Malware Scanning, DDOS Schutz, regelmäßige WordPress Backups, unbegrenzte Tracking Sites und Preise von 1,25 €/Monat. Du solltest den Starter WordPress Hosting Plan zuerst mit einer durchschnittlichen WordPress Website testen, die nicht viele komplexe Inhalte enthält und einfach zu verwalten ist. Dieser Plan ist der günstigste und erhältlich für nur 1,25 Euro monatlich. Ich würde ihn daher allen WordPress Blogger Anfängern empfehlen, die bloggen einfach mal ausprobieren wollen oder lernen wollen und nicht zu viel am Anfang ausgeben möchten. Was ist der Standard Plan? Der STANDARD Plan, mit dem du bis zu 3 WordPress Websites hosten kannst, bietet dir folgendes: 3 WordPress-Sites Hosting, 15 GB Speicherplatz, 30 GB Datenübertragung, Kostenlose 1-Klick WP Installer, Kostenloses SSL-Zertifikat, 1-Klick SSL Aktivierung, kostenlose WordPress Migration, Malware-Scanning, DDOS Schutz, regelmäßige WordPress Backups, unbegrenzte Tracking Sites und Preise von 4,75 €/Monat. Dieser Plan eignet sich für internationale Blogger oder Geschäftsinhaber, die bis zu 3 WordPress Webseiten erstellen möchten, die evtl. miteinander verbunden sind, z.B. ein Hauptblog/-webseite und zwei, die verwandte Nischeninhalte zur Unterstützung der Hauptseite aufweisen. Alle 3 Plattformen sollten nur mittelgroß sein, da dieser Plan beispielsweise nicht für E-Commerce-Sites geeignet ist. Er kostet nur 4,75 Euro im Monat und bietet daher ein gutes Preis-/Leistungsverhältnis, da du mit 3 Webseiten gute Optionen zur Monetarisierung hast, wenn du diese geschickt kombinierst für Gastbloggen und Gastposten zum Beispiel. Lerne hierzu mehr in einem meiner Artikel über die Blogs, die ich zum Gastbloggen nutze hier: Best Blogs for Guest Posting for Marketing Was ist der Wachstum Plan? Der WACHSTUM Plan erlaubt bis zu 5 WordPress Webseiten zu hosten und enthält folgende Spezifikationen: 5 WordPress-Sites Hosting, 50 GB Speicherplatz, 50 GB Datenübertragung, Kostenlose 1-Klick WP Installer, Kostenloses SSL-Zertifikat, 1-Klick SSL Aktivierung, kostenlose WordPress Migration, Malware Scanning, DDOS Schutz, tägliche WordPress Backups, unbegrenzte Tracking Sites, und Preise von 6,75 €/Monat. Der WACHSTUM Plan ist ideal für internationale Start-Up Unternehmen oder Agenturen, die bei Bedarf mehrere Websites und Blogs und einige Klienten Webseiten hosten müssen. Das Paket kann mit mehreren E-Mail-Konten und erhöhtem Speicherplatz angepasst werden, wenn du Hosting Anforderungen und Geschäftsanforderungen erweiterst oder änderst. Im Hinblick auf die vielseitigen Optionen, die dieser Plan bietet, ist er sehr kostengünstig, besonders für SEO Agenturen, SEO Berater, Online Marketing Agenturen oder Berater usw., die durch diese Webseiten ein regelmäßiges Einkommen erzielen können mit Kundenzahlungen. Was ist der Ultra Plan? Der ultimative WordPress Hosting Plan ist der ULTRA Plan, da er die höchsten Spezifikationen im Sortiment bietet: 10 WordPress-Sites Hosting, 100 GB Speicherplatz, 100 GB Datenübertragung, Kostenlose 1-Klick WP Installer, kostenlose SSL-Zertifikat, 1-Klick SSL Aktivierung, kostenlose WordPress Migration, Malware Scanning, DDOS Schutz, regelmäßige WordPress Backups, unbegrenzte Tracking Sites und Preise von 10 €/Monat. Mit dem WordPress Hosting ULTRA Plan erhältst du Fernkundensupport für alle deine gehosteten WordPress Webseiten, sodass alle deine Fragen per Live Chat oder E-Mail beantwortet werden. Dies ist der ideale Plan für alle, die große WordPress Business Webseiten oder Blogs hosten möchten, um die Flexibilität zu haben, diese auszubauen und zu erweitern. Mit dem ULTRA Paket erhältst du 100GB Speicherplatz für jede WordPress Website was eine Menge Platz bietet, um eine WordPress Website mit vielen Blogbeiträgen und verschiedenen anderen Inhalten und Medien zu hosten. Du bist vielleicht überrascht zu wissen, dass große Unternehmen wie Walt Disney oder Mercedes-Benz auf WordPress Webseiten setzen, was dessen Potenzial bestätigt. Nutze die kostenlose Testversion und finde das geeignete WP Hosting für deinen Blog Teste einen der oben genannten Pläne kostenlos, um zu entdecken, dass was du erhältst auch dem entspricht, was versprochen wird von SeekaHost. Überzeuge dich selbst und vergleiche die Leistung mit einem anderen Host oder deinem aktuellen Anbieter. Ich benutze den Markführer für WordPress Hosting, SeekaHost, schon länger und mit seinem einzigartigen Hosting Control Panel bietet es viele Vorteile, wie einfache Navigation, Tracking Datenzugriff, flexible Hosting Plan Verwaltung, schnellen Kundenticket Support, Zugriff auf die Wissensdatenbank/Tutorien und vieles mehr. Ich bin ebenfalls mit der kostenlosen Testversion eingestiegen und war so zufrieden, dass ich nie gewechselt habe. Im folgenden Video werden alle Vorteile genauer beleuchtet: Neugierig? Dann ziehe mit deiner WordPress Domain noch heute um zu SeekaHost und nutze ebenso die Vorteile, Zugang zur SeekaHost Universität zu haben, wo du mehr über SEO und Online Marketing lernen kannst. Im Blogs for Profit Kurs lernst du auch wie du Geld online verdienen kannst in Deutschland und weltweit.

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All posts, Blogging, Most popular posts

Wie kann ich einen Blog erstellen & mit Blog schreiben Geld verdienen?

manuela / February 20, 2021

Es spielt keine Rolle, ob du als Hobby einen Blog startest, um deine Kreativität zu demonstrieren oder um ein Produkt oder eine Dienstleistung zu bewerben. Das tolle an einem Blog ist, dass dieser vielfach verwendbar ist und somit zu vielen Zwecken genutzt werden kann, wie ich in meinem Blogartikel “Wie ein WordPress Blog empowern kann” aufzeige. Laut Blogging Statistiken von Optinmonster gelten Blogs als fünft vertrauenswürdigste Online-Informationsquelle, und etwa 77% der Internetnutzer weltweit lesen Blogs. Die Botschaft ist klar: Ein nicht monetarisierter Blog ist eine wertvolle, ungenutzte finanzielle Ressource. Kann man mit einem WordPress Blog Geld verdienen? Es ist möglich, wenn man als Blogger konsequent qualitativ hochwertige Inhalte veröffentlicht. Statistiken haben ergeben, dass 68% der Blogger, die jeden Tag schreiben und Artikel veröffentlichen, bessere Ergebnisse erzielen was den Erfolg ihres Blogs angeht. Wie viel Geld kann man mit WordPress Bloggen verdienen? Branchenuntersuchungen haben ergeben, dass Amateur-Blogger durchschnittlich $9.497 (das sind 7.837 Euro) pro Jahr verdienen. Die Einnahmen von seriösen und professionellen Bloggern werden auf etwa $138.064 (113.093 Euro) pro Jahr geschätzt. Nicht schlecht, oder? Fasziniert von den Aussichten, einen WordPress Blog zu monetarisieren? Ich habe hier alle Informationen, wie du einen Blog auf WordPress starten und Geld verdienen kannst. Lese weiter! Einen WordPress Blog erstellen – Erklärt Du kannst diesen Abschnitt überspringen, wenn du bereits einen WordPress Blog erstellt und gestartet hast. Das Erstellen eines WordPress Blogs ist relativ einfach, wenn man sich in die Materie einliest. Als ich meinen ersten Blog mit WordPress erstellt habe, musste ich einige online Tutorien durchgehen, um die Anwendung zu verstehen. Aber wenn man das Konzept verinnerlicht hat, erklärt sich vieles automatisch. Mein UK Education Blog (ein Blog geschrieben auf Englisch), den ich nun bereits seit fast 3 Jahren betreibe, ist seitdem ordentlich gewachsen mit aktuell (zum Zeitpunkt der Veröffentlichung dieses Artikels) 76 Artikeln und fast 1000 Besuchern monatlich. In den 3 Jahren habe ich nicht nur die Blogartikel regelmäßig veröffentlicht, sondern noch viel mehr geleistet, um den Blog erfolgreich zu machen. Über diese Maßnahmen erfährst du hier mehr, aber ich möchte auch betonen, dass ich dies nebenher gemacht habe, während ich als Frühpädagogin in vollem Umfang tätig war. Hier sind die einzelnen Schritte, die du ausführen musst, um einen WordPress Blog zu starten erklärt mit dem SeekaPanel und WordPress: Suche und finde einen Domainnamen für deinen Blog – sollte zum Thema passen, evtl. relevante Keywörter enthalten, je nach Land mit .de/.co.uk/.com enden und nicht zu viele Bindestriche enthalten. Finde hier mehr Tipps zu Domainnamen und schau dir hier mein Tutorial an für meinen deutschen Blog “Blogger Tipps und Tricks“. Eröffne ein Webhosting-Konto & hoste und verwalte deine Domain und installiere WordPress (ich benutze das günstige SeekaHost WordPress Blog Hosting Control Panel, mit dem du deinen Blog in 60 Sekunden live schalten kannst über das SeekaPanel) – genau erklärt in diesem Video: Individualisiere WordPress – erste wichtige Schritte mit WordPress, um deinen Blog richtig einzustellen und zu individualiseren, die ich in meinem Video demonstriere: Kreiere deinen idealen Blog mit WordPress: Logge dich in dein WordPress-Konto ein und beginne mit der Erstellung deines Blogs – mit dem SeekaPanel ist das nicht notwendig, denn du kannst sofort loslegen in deinem blog hosting control panel, wie ich im folgenden Video zeige: Füge deinem Blog Optimierungsfunktionen zu mit WP Plugins: Fülle deinen Blog mit Inhalten (eine Seite und einen Artikel zu erstellen ist ähnlich in WordPress, aber auf dem SeekaHost YouTube Kanal findest du auch ein separates Video für die Erstellung eines Blogartikels): Falls es dir immer noch schwer fällt, deinen WordPress Blog zu erstellen, so wie du es dir vorstellst, melde dich bei der SeekaHost University an, um den Blogging Kurs zu belegen, der dir die Erstellung eines WordPress Blogs von vorne bis hinten Schritt für Schritt erklärt oder schau nach mehr Tutorien auf dem SeekaHost YouTube Kanal. Es gibt keine festen Parameter, um zu beurteilen, wie alt oder beliebt ein Blog sein muss, bevor es monetarisiert werden kann. Es gibt jedoch zwei wichtige Faktoren, die zu berücksichtigen sind. Idealerweise 1. Der Blog sollte einen konstanten Internetverkehr aufweisen Um mit der Monetarisierung loslegen zu können, sollten mindestens einige tausend monatliche Besucher auf deinen Blog kommen. Wenn der Datenverkehr gering ist, solltest du dich darauf konzentrieren, diesen zu erhöhen. Dafür sind SEO und digitale Marketing Kenntnisse wichtig, da man als Blogger verstehen muss, wie man seine Webseite auf Suchmaschinen höher platzieren kann in den Suchergebnissen. Die SeekaHost University bietet auch hierfür Kurse an und ich biete einen SEO Copywriting Kurs an und ich zeige in diesem Video, wie ich den Internetverkehr auf meinem Blog überwache und analysiere: 2. Eine umfangreiche E-Mail-Liste sollte erstellt werden Du benötigst keine Liste mit Tausenden von E-Mail-Adressen. Ich empfehle jedoch, deine Blog E-Mail-Liste auf mindestens ein paar Hundert zu erweitern, damit du deinen Blog optimal nutzen kannst für die Vermarktung deiner Inhalte. Dies kann erreicht werden durch sogenannte Popups, die Blog Besucher dazu einladen, deinen Newsletter regelmäßig zu erhalten, indem sie ihre E-Mail-Adresse an dich schicken. Oder durch ein Kontaktformular auf deinem Blog, durch das dich Blogbesucher kontaktieren können (stelle sicher, dass alle deine Emails an deine Blogleser eine Abmeldeoption beinhalten, falls sie deine Emails nicht mehr erhalten wollen). Geld verdienen mit Blogs – wie geht das? Es gibt verschiedene Möglichkeiten, deinen WordPress Blog zu monetarisieren: durch Werbeanzeigen, Mitgliedschaften, Partnerangebote, Website-Produkte und Dienstleistungen. Die Möglichkeiten hängen von deinem Blogumfang und deiner Leserschaft ab. Hier werfe ich einen Blick auf die einfachsten, gängigsten und profitabelsten Monetarisierungsstrategien für Blogs. Werbeanzeigen strategisch platzieren Du kannst Werbeanzeigen auf deinem Blog anzeigen, indem du mit einem Werbenetzwerk zusammenarbeitest wie Google AdSense. Ein Werbenetzwerk ist ein Unternehmen, das Vermarkter, die ihre Anzeigen veröffentlichen möchten, mit passenden Host-Websites verbindet. Das Werbenetzwerk entscheidet anhand deiner Zahlungsmethode, welche Anzeigen auf deinem Blog geschaltet werden sollen, und bezahlt dich per klick auf deine Anzeigen (Pay Per Click – PPC). Basierend auf der PPC-Basis erhältst du 68% des Umsatzes mit jedem Klick. Google AdSense ist eines der weltweit beliebtesten kostenlosen Werbenetzwerke mit

All posts, digital marketing

How Digital Marketing Training Courses can Boost Video Game Careers

manuela / February 18, 2021

Many governments and employers around the world are trying to narrow the digital skills gap between digital natives and non-natives as many jobs require at least some basic computing and digital skills like email management, Microsoft knowledge etc. More people opt to become their own boss with around 4.8 million freelancers in the UK and 57 million freelancers in the US according to Upwork in 2019. It is therefore clear that the digital nomad lifestyle revolution has arrived and is here to stay for the foreseeable future. How do Online Marketing and Video Game Careers go together? Digital marketing has become hugely popular with younger generations as many more of them begin to grow their online presence and make a living through online revenue streams. The internet has provided an excellent platform for many in entertainment industries to grow and earn a living and one of them certainly is the gaming industry. Alone for the established game Minecraft there are 126 million active players worldwide today since its launch in 2011. Many serious Minecraft players share their gaming skills and tips via their YouTube channels, and some earn fortunes with video game job opportunities. You can read more about ways to earn online with gaming in the ClickDo Make Money Online Guide and the SeekaHost Make Money with a Minecraft Server Guide. As you can see in these guides, digital marketing is an essential part of earning online through gaming and the following online marketing strategies recommended by SeekaHost University will help you achieve the revenue you envision after you invest time and effort and build your brand and presence online. 1. Attract Your Audience Internet marketing is a key element in presenting and establishing yourself within the gaming industry. Many professional gamers use social media channels like Facebook, Instagram, Twitter and of course YouTube by running paid ads and sharing regular posts to engage with their audience. They may ask them questions, find out which content they like the most and what they’re looking for. This way the gamers make a personal connection with their audience and build a recognisable brand. Facebook groups are perfect for direct personal communication with the followers. Instagram stories are also a great tool to attract more followers. But as a gamer YouTube is the ultimate platform to reach the masses while they search for related content on search engines. Building a successful YouTube channel with thousands to millions of subscribers can change every gamer’s life by earning through paid ad placements, sponsorships, affiliate marketing and much more. YouTubers are the new superstars in the digital era. 2. Use automated Email Subscription Communication Having people sign up to an email newsletter subscription on your website, blog or social media is a great way to keep your audience engaged. Sending out a monthly or weekly newsletter is a great way to keep your followers involved in your journey and allows for effective communication. This is a great way to offer sneak-peeks, exclusives, or information about new releases, mentions in the press etc. Email marketing has become an important tool for any influencer and email marketing tools can be a great help in tracking and automating emails for followers and subscribers. You should design your emails nicely with images and videos suitable for the interests of your audience and they can be segmented based on the different groups of email subscribers, e.g., different age or interest groups to achieve the maximum outcome with your email campaigns. Learn more about email marketing essentials here. 3. Personalise your Social Media Social media are a great tool in the digital marketing world because followers will appreciate some behind the scenes content, bonus footage and outtakes provided by gamers. People look for entertainment on social media so these additional snippets of content can appease your loyal audience and attract new followers. The key is to let your gaming personality shine through which may not be the case when live-streaming or collaborating with others on your YouTube channel. Having multiple social media platforms can boost your online presence as well as help you engage with audiences from different platforms. 4. Connect with Gaming Journalists & Bloggers Creating a website using popular CMS systems like WordPress is your first step to building your online presence, apart from setting up your YouTube Channel. The difference is that buying your own domain and hosting it on a reliable hosting control panel gives you more ownership as using other platforms for your online presence makes you dependent on their rules and formats. Learning SEO can be time consuming, but to make your website climb in search rankings and to organically increase the visibility of your site it is necessary. A great way to make your name and brand known is by working with trusted professionals or gaming journalists such. Popular websites related to videogames may well accept guest-written quality content. Should a blog or news website agree to publish your guest post, not only will you have acquired a backlink for your website, but you’ll be getting your name out there. 5. Create Unique Content When it comes to setting yourself apart from all the other videogame influencers, you need to utilize your own perspective and personality in your content. Make yourself interesting to your audience. It’s important not to copy other gamers’ content and to be unique. You can record your gaming experiences with entertaining commentary or by giving useful gaming tips also on your website. You can upload your recordings to video-sharing sites such as YouTube or go through your content live on streaming sites like Twitch or Discord. If you have the creativity and drive, you can create entire playlists demonstrating your knowledge of your favourite online games. Many viewers are also interested in e-sports and competitions so if you were participating in such, you could share that with your audience. Get off to the right start as a Video Gamer with Digital Marketing Skills With the online courses available at SeekaHost University, you will

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All posts, Digital Nomad Lifestyle, Remote Work

My Home Office Setup for Remote Work During The Emergency Lockdown

manuela / January 8, 2021

It’s a time of change, it’s a time of novelty. Now that working from home, telecommuting or working remotely is a new reality for many due to social distancing and lockdowns, I am preparing myself to teach and blog from my living room for the foreseeable near future. Recent studies show that remote employees that work online from anywhere are far more productive than in a standard office as they require less time to get ready or commute to work. Let’s see if I can put this theory to the test while creating a comfy home office with hopefully the best home office layout design I can come up with. Analysis of my Current Work Situation at School and Home So far, I have mainly taught in the classroom on a daily basis so this was my main work place. Here, I would have a desk with a laptop and I would spend probably one to two quarters of my day documenting, communicating and sharing my classroom work on the computer. The rest of the work day would be actively teaching, preparing activities, cleaning or tidying and of course most importantly interacting. I have therefore never really set up a so called home office. I usually work on my laptop when blogging, sitting on my sofa, my bed or my bean bag when I am at home. With the majority of my time being spent using the computer during this isolation period, I probably will have to change that. Because apparently posture and efficiency are better in a properly set up home office. How to rearrange the Home and Routine for a better Home Office Experience? Online orders have shot up during national lockdowns and so it is only natural that I start to browse Amazon and Co. for some home office equipment. However, I don’t want to rearrange my whole living room, so I try to look into options to use the furniture I already have and how to optimise it. What can I change in my living room/main home office space? I have a dining table and an office chair. It’s a good height and provides sufficient space. During the first few days I work from here. I feel good, I hold video conference calls and write documents, emails, articles, but somehow I don’t enjoy facing the wall opposite me. I remember that I have an empty space next to my big balcony window with a view out to Canary Wharf. I purchase a foldable home office desk with two slim tables that are adjustable in height and wheels so that it is mobile. I create space for all my things and I feel better looking out the window every now and then and enjoying the light coming in. Another plus is that I’m not next to the fridge any longer, which is tempting to eat more and take more short breaks. Maybe because I am “locked in”, I have more of a desire to look out. I improve my posture by alternating between working while sitting and standing up whenever I feel a need to. This also helps me from getting a stiff neck and back, which I tend to get easily. In between I can stretch or do a few yoga poses to refresh my body and mind. What else to consider apart from the office space? Since I won’t spend much at this stage, I want to focus on the basics plus the non-material aspects. Light Looking at the light, I feel having the desk by the window is a good choice as I’m utilising the natural light as much as possible. I won’t really need a desk lamp for most of the day and by that I also save energy. The sunlight streaming in doesn’t cause any disruption as my desk is in front of the wall, so not directly in the sun. We all know that natural sunlight has a lot of health benefits like being a good source of Vitamin D or increasing energy levels and productivity, so I’m happy with this decision. Space Organisation Taking a look at the organisation of the space around my desk, I have everything I might need to grab or get near me on my shelves. By that I’m avoiding time loss to fetch documents, gadgets or office tools. It’s not cluttered, but organised in different drawers and shelves, so it’s easily available. Nutrition and noise My living room is open plan and the kitchen is part of it. The good thing about it is that I don’t have to go far to grab a drink or food. The bad thing is that it can be tempting to take more snack breaks. However, staying hydrated throughout the day is important for a good performance level. And obviously eating healthy and light meals, so having fruits and vegetables handy should do the job. The other aspect is noise. There aren’t many loud noises around me usually, but of course, preparing food in the kitchen can be distracting. If that was the case, I could consider wearing headphones, playing my music playlist on Spotify or my audio book on Audible. Another tip for people who work better with white noise are sites like Coffitivity or Noisli for background noise that improves focus and productivity. Movement As already mentioned, my adjustable desk allows me to stand up instead of sitting when I feel like it. While standing I could make calls, hold video chats and virtual meetings or record videos such as tutorials. Writing also works while standing, but works slightly better when being seated I feel in terms of my posture. Because my office desk is mobile, I can move it around in my living room, which enables me to watch something on my laptop while cooking for example. However, it is also important for me to allocate time slots where I stretch, do some yoga or a quick workout. Scheduling I realise that I need to

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All posts, Blog Writing, SEO copywriting

Best 5 SEO Copywriting Success Factors Every Content Writer Needs To Rank

manuela / September 4, 2020

Writing effective copy for your website is tough. It’s even tougher to write content that gets recognized by search engines, captivates your audience, and increases conversions organically. It is more vital than ever before to know how to write content that ranks high, gets clicks, and improves sales. The goal of SEO copywriting is to drive traffic and attention to a blog or business website. But this is not straight forward and requires many steps and skills. At SeekaHost University I teach some of the aspects I cover in this article in my SEO content writing course, so if you want to know more you should check it out. Let’s take a look at the most important elements that attract your audience, increase traffic, and boost conversions. 1. Write For Human Readers, Optimize For Bots As an SEO copywriter, the most basic rule you must always apply is to create content for humans before optimizing for robots. Time and again, SEO copywriters, marketing specialists, and decision-makers think of controlling the entire process and try to influence algorithms. But the aim of great content should be to benefit and engage readers, as audiences make purchases, search engines don’t. The key to creating outstanding content is to consider the content consumption and interests of your readership. This includes the 5 Ws of writing – who, what, when, where, and why. Who identifies the demographic factors such as age, gender, education level, income level, marital status, occupation of people searching your content. What type of content are they searching for, their precise question(s), what’s their requirement, what’s their objective? When does the search for content take place dives into seasonal SEO (air conditioners during summers or chocolates during Valentine’s Day)? Where are they, not only geographically, but are they accessing content on the move, are they interacting with your content on mobile devices, etc. Why answers the user intent, why people are searching for your content, why they need your services or solutions. You need to research all of these five components with SEO tools to optimize your content, and you will achieve this by being attentive towards your potential readers and customers. By creating that valuable content with the help of SEO you will also optimize your content for robots crawling your posts or pages. 2. Related Terms – LSI, Synonyms and Keyword Variations Matter Using related terms in your content is one of the ways that you could create content that triggers a surge in qualified leads, and expands your sales. Algorithms over the years have advanced, so, to get your content to rank higher in search engines, you can use LSI (Latent Semantic Indexing) keywords. Use LSI keywords and keyword variations throughout your content to achieve a far-reaching footprint. This also encourages search engines to recognize you as the trusted destination for the solution you are promoting with your content. Having a larger and deeper keyword footprint will enable you to gain a profound association with your prospective clientele. Give this a try yourself by using LSIGraph! 3. Length And Quality – Elaborate To Get Ranked Have you considered the role length and quality play in your content? To get listed in the top search results page of a search engine, you need to generate content regularly that’s beneficial and serves a purpose for your customers, but it also must be in-depth. The lengthier your content, the higher are your chances of ranking. Lengthy content offers you as a content writer a larger ground to operate with and create content that includes LSI keywords, keyword variation, and addresses questions in depth. To incorporate this strategy, expand on what your customer’s needs and questions are, what they are looking for, what their issues are, and how your content can address their demands. Providing value and vision will naturally create lengthier content, and consequently, achieve better rankings by covering more relevant keywords and search terms. You can see how we as SEO experts at ClickDo Ltd. and SeekaHost University go about that in some of our case studies: https://www.clickdo.co.uk/case-studies/ 4. Long-Tail Keywords – Extend to Win The online competition is getting fierce increasingly, whether it’s giant or niche businesses trying to capture and monopolize your industry. The optimum content optimization method to expand is by incorporating long-tail keywords. Long-tail keywords face lower challenges as compared to short-tail keywords when it comes to rank difficulty (RD), as a result, they are easier to rank. Even if the search volume is lower, by applying the long-tail keywords approach, your content will compete with less competitive content and you can gain qualified leads. Long-tail keywords are easier to rank and bring in high-quality traffic as they are more specific in answering the who, what, when, where, and why questions of your consumer. You can see how I use long-tail keywords in blog posts successfully to drive more traffic to a client’s website: Together with my team at ClickDo Ltd. I researched and found the long-tail keyword “how much does Invisalign cost” and because the orthodontist client offered this treatment we composed an article about it, adding this and other related short and long-tail keywords to the headings and main body text. You can see that the monthly page visits to this blog post grew by over 22,000+ within six months. Clearly, this is a very effective method. 5. Answer Questions – Answers are Key People make countless queries on search engines every single day. It’s your responsibility as an SEO copywriter to research and answer your target audience’s questions, so they understand your solution better and are persuaded to use it. Work with exact match keywords and users’ questions in your H2, H3 headings, or content that will allow search engines to recognize your text as highly beneficial to your audience’s needs. By using an exact match, you are incorporating questions that customers are asking, and through your content, you are providing valuable answers, leading to higher ranks of articles or pages. The easiest

All posts, Blog Writing, Copywriting

11 Home Business Ideas For Freelance Copywriters For An Extra Income

manuela / July 3, 2020

Do you usually get judgemental looks saying you work as a freelance copywriter or are striving to become one? Or do you yourself have doubts about becoming a freelance content writer? Then here’s a secret from one copywriter to another: you can completely change your income potential once you start thinking like an entrepreneur and tweak your approach towards freelance copywriting. Let’s look at a few avenues of freelance copywriting that can be your home-based side hustle you can start even while working full-time as I do: 1. SEO (Search Engine Optimization) Writing Every organization wants its website or mobile-optimized site to rank higher in the search engines. The search engines are more likely to rank a website with original quality content. SEO copywriting should capture the search engine traffic to serve the potential customers, and at the same time, be SEO friendly. You can offer this service on freelance content writer job platforms to have some extra cash coming in. 2. Resumes and Cover Letter Writing It is a well-known fact that recruiters spend just 6 seconds to evaluate an individual’s resume. A job seeker needs to make those seconds count and grab eyeballs. Often job seekers tend to write lengthy resumes losing focus on important details. A copywriter can leverage their skill to craft compelling resumes, highlighting the right skills of the job seeker in an engaging way, making a strong impact on the potential employer. They can turn into a professional resume writer and be a game-changer for many job seekers, who will happily pay for their writing services to land that dream job. 3. Blog Writing Blogs are easy to use and an important marketing strategy tool to share thoughts, opinions, insights, and news. Blogs can be personal, niche-based, or business-oriented. In a personal blog, the copywriter has the freedom to choose the topic, tone, theme, approach, and direction. The stickiness of the content will bring in viewers and ultimately make it profitable. You could also work for a blog network or a company to blog about and for them as I do. Working for a digital marketing company like ClickDo Ltd. helped me learn about blogging and managing a range of blogs in various niches, where I act as a chief editor and also manage the guest posting services. 4. Event Marketing Collateral Writing Collaterals at a business event, workshop, or conference help create a brand identity, weave a story for the brand, and support the business message. Collaterals such as brochures, leaflets, product catalogs add value to the delegates and help them take something tangible from the event. A killer copywriting for such collaterals is essential to reach the right audience and promote the business also online via email marketing for example. 5. Biography and Memoir Writing Biographies and memoirs provide a closer look at an individual’s life and vision. Well written biographies and memoirs for a magazine, brochure, website, or even LinkedIn, have a high impact in influencing and inspiring people. Best-selling biographies or memoirs of celebrities, politicians, notable personalities, or even regular people with a compelling story have a chance of being turned into a movie, TV show, or web series. 6. Script Writing This is a great time to be delving into scriptwriting, as it’s not just for feature-films anymore. Today a script can be written for short films, web series, YouTube videos, video games. If you have a passion for drama or digital storytelling and providing entertainment to an audience then you can start to promote your services online on sites like Craigslist, Glassdoor, Indeed, to mention a few. After you get a few projects assigned, you can build your own website to showcase these in your portfolio. 7. Annual Report Writing Every public company is required to publish an annual report, incorporating all the important details without putting its reader to sleep. A freelance writer can provide their proficiency to simplify, but at the same time give the report a professional tone. 8. Writing eBooks Publishing has become easier in the digital age, and eBooks are a great way to create a passive income stream. You could either work with an organization or self-publish. Organizations use eBooks as a marketing tool to entice customers to make a purchase. As a self-publisher, you have complete control over the topic, tone, marketing, and customer base. See my Kindle eBook here, in which I also explain in detail how to earn an income as a writer. 9. Specialist Writing Over the last few years, technical or specialist writing has become an upcoming profession. Technical writing entails documenting software manuals, product details, help guides in a readable, user-friendly manner. Freelance copywriters have an opportunity here to upskill and discover a niche market such as medicine, law, or education. With distance and online learning becoming a common feature, you could be a subject matter expert to lead the academic curriculum design to meet the needs of students and teachers. Or you could write a niche blog about your own expertise like the money-saving expert did, which you can read more about in my article here. 10. Ghostwriting You probably have a fair idea about ghostwriting and how it works. Ghostwriters are hired by people who are not good at writing and don’t have the time to invest in learning the craft. Ghostwriting takes the pressure off of marketing and promotion of the work and provides you the exposure in various niches such as books, columns, eBooks, blog posts, speeches, social media, white papers, and even song lyrics. 11. Business Plan and Business Proposal Writing With everyone riding high on the start-up business wave, it is essential to have a kickass business proposal and business plan to instantly win an affirmative nod from the investors or a client. A writer can infuse life in the vision and mission of the entrepreneur and business with words. Other forms of freelance writing are grant writing, speechwriting, press releases, media kits, PowerPoint presentations, translation, and transcription, so you’re left with so many options to

All posts, Copywriting

4 Most Popular Copywriter Jobs And Content Writer Jobs Platforms For Freelance Writers

manuela / May 19, 2020

As economies in different countries are struggling to stay afloat and combat the COVID-19 pandemic, the International Labour Organization has estimated a staggering 305 million job losses worldwide. A lot of employees across the world are either worried about their job status or are facing the threat of a salary reduction. On the other hand, the opportunities in the world of freelance writing have been thriving. Stay at home is definitely the mantra of the year 2020. And so is ‘work from home’. If you are interested in building a career as a freelance content writer, read my expert tips for an insight into the world of freelance writing. Content Writing Jobs Every Freelance Writer Should Know 1. Script Writing According to recent studies, the global online streaming market including Netflix, Amazon Prime, YouTube, and Disney+ to name a few, is slated to grow by a whopping $149.96 billion. The fast-growing popularity of web-based video platforms makes them a perfect hotspot of opportunities for content writers. Storytelling, scriptwriting, and plot creativity for digital videos including documentaries, movies, web-series, and even influence videos is a serious business. If you have the flair for creative writing and the love for drama, scriptwriting as a freelancer is sure to keep your cash registers ringing! 2. Product Reviews Product review writing is a great way to add extra bucks that every freelance writer should know about. Several companies are employing freelance writers for creating positive awareness of their products and services. A product review writer is expected to: Connect with prospective customers Provide details about the product in detail Enlist both pros and cons of the product Provide technical specifications about the product. Product review freelance writing is lucrative work, with the chance of earning both in cash as well as by keeping the product that is being reviewed. 3. Freelance Blogging Freelance blogging is an ocean of opportunities for freelance writers. There are blogging prospects available in different industries including travel, health, finance, insurance, technology, and lifestyle. You may also explore opportunities as a guest blogger, content creator, speechwriter, ghostwriter, and influence blogger. Many businesses expect all freelance bloggers to be up to speed with their SEO and capable of applying it to their content for better search results on search engines. 4. Educational Content Being an educational blogger is a big business. Not only students and teachers, but also administrators, parents, and professionals rely on education blogs to enhance their learning outcomes. Educational bloggers create content for enhancing education learning patterns, improving teaching strategies, bringing innovation and diversity to mundane education techniques, and aiding in special education needs. For more home business ideas in the content writing arena, check out my latest book. Content Writer Job Platforms Worth Knowing And Testing 1. Mediabistro If you are keen on exploring the world of digital marketing, PR, journalism, and creative writing, it’s time you explore Mediabistro. Along with providing freelance job opportunities Mediabistro also provides members with different resources and online courses to hone their professional skills. Their job board helps you connect with several reputed companies for both freelances as well as full-time jobs. Their list of featured companies includes Bloomberg, NBC Universal, Fox Corporation, Penguin Random House, and Meredith Corporation to name a few. If you’re looking for more affordable online course options, browse our digital marketing courses at SeekaHost University. 2. Contently Contently is a comprehensive content marketing platform that helps brands from different industries and across the world build upon unique, engaging, and one of its kind content. Contently connects the world’s best talent to companies in search of their services. Along with a wide range of work options, Contently also offers resources like e-books, case studies, reports, and expert guidance for building up on freelancing skills. 3. Upwork Upwork is one of the most renowned names in the world of freelance opportunities. One of the biggest advantages of Upwork is the wide range of projects to freelancers from across the world. It is ideally suited for both beginners as well as experts. All you need to do is create an engaging profile and submit proposals for projects that interest you. You should, however, note, that Upwork deducts admin fees for every project you are paid for via their platform. 4. Review Stream If you are good at writing reviews, then Review Stream is the online platform that you are looking for. Simply said, you get paid to write reviews on Review Stream. Review Stream offers freelance writers the opportunity to write genuine reviews for genuine customers. You may write reviews on not just different products but also on electronic items, fashion products, hotels, and restaurants. It’s pretty simple to use – select your favored category, write the review, upload it along with a suitable picture. The website will accept or reject your content based on their analysis. Next Chapter Whether you work full-time or part-time, freelance writing is a flexible option you can pursue in your free time. At least, that’s how I started out as a blogger and content writer. But if you’d rather let someone else do it, why not post your job on one of the above-mentioned freelance platforms? That way, you can still publish the blog posts, eBooks, or scripts you’ve always wanted to finish. Alternatively, you can speak to me directly, if you feel confident that I could help, saving you time and possibly money.

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All posts, Blogging, London lifestyle

Working from brilliant London Hotels and Co-Working Spaces as a Digital Nomad

manuela / April 8, 2020

London is my home and home to some of the most prestigious and sought-after hotels and coworking spaces in the world. As a remote worker, I spend the majority of my time working from my apartment in East London where I have everything I need and love. But having such a selection of leisure facilities at my doorstep, I can’t help but venture out every now and then. Setting up my home office elsewhere for Co-Working inspires I find it inspiring and motivating to head to a new space to work from and experience a change of scenery. In a vibrant city like London, this is easy to do as you find an endless number of luxury hotels, cafes, libraries, and coworking spaces. I personally am a sucker for a room with a city view and spa facilities as it allows me to take a time out from working in front of the computer all day and to complete a short digital detox. It helps to refresh the mind, refocus on the tasks ahead, and process some more blogging or content ideas. It’s the ideal way to combine work and pleasure for the perfect work-life balance. Staying at an iconic hotel that you’ve always wanted to visit gives an extra kick. I may indulge in such a venture once or twice a month. I do this instead of going out or spending money on clothes as I find this much more rewarding. Plus, most hotels and coworking spaces have nice restaurants and bars where you can still enjoy a cocktail or meal in the evening before calling it a night. In fact, one of the conveniences of setting up my home office at a London hotel or coworking space is that I am served a wonderful breakfast buffet in the morning. By that you already have a fantastic start to a productive day, saving time and being offered healthy fruit salads, smoothies, and ok, that odd pancake might slip in there. But wouldn’t you be tempted to test this pancake maker? Leading a healthy lifestyle while working remotely Should I really feel guilty after breakfast, fortunately, I have the option to make use of a gym or swimming pool for my personal fitness regime? As a remote worker spending a lot of time sitting in front of the laptop, this is a daily ritual I hardly ever miss. My body craves movement and exercise after hours of barely moving and I use this time to completely switch off from work and focus on my well-being. I have come to learn that this is vital for my productivity and health and will therefore only stay at hotels and coworking spaces that offer such facilities. I usually do 10-20 minutes of cardio exercises and then around 20 minutes of toning, finishing off with stretching. A daily 15-20 minute yoga routine is also included usually and a short 15 minute guided meditation on a comfortable beanbag or seat either after getting up or before going to bed. You may be wondering where to find these London hotels and coworking spaces at a good price and I can assure you, there are many great finds if you just look in the right places. People often think that London is super expensive and it totally can be, if you pay the full price. But as a very competitive marketplace, you can often dig out great discounts and offers. I usually compare prices on lastminute.com and booking.com. If I’m not happy with what I find there, I look for vouchers on Groupon, TimeOut London, or VoucherCodes. That way I would achieve a price cut of at least 15% and at times of up to 40%. So, doing your research can certainly pay off, especially for that luxury experience you have in mind. Manuela’s favourite Coworking Places to work from So, what are my recommendations as a London blogger, writer, and enthusiast? I’m still planning on checking out many more hotels and coworking spaces here, but for now, I’m a fan of The Collective in Canary Wharf Top facilities like swimming pool on the 20th floor with stunning views, cinema, playroom, café, restaurant/bar with imperfect service, but seriously good prices + calm workrooms with printers and speedy WIFI. View this post on Instagram A post shared by Manuela Willbold (@manuw_blogger) Novotel London Canary Wharf Modern hotel with cool features like bathroom wall changing to transparency with a push of a button while enjoying stunning views of London, basement gym and swimming pool with jet for advanced swimmers and sauna. 38th floor bar and restaurant looking out over the river Thames and London where you can comfortably sit and work with free WIFI. If you prefer a quieter space they also offer work areas on the first and second floor and meeting rooms or bookable work spaces. View this post on Instagram A post shared by Manuela Willbold (@manuw_blogger) Ibis Hotel Stratford London Stylish hotel with a fantastic breakfast buffet included, featuring a pancake maker + a lovely gym overlooking Stratford, decent sized rooms with a good working desk space and even a kitchenette for self-catering. View this post on Instagram A post shared by Manuela Willbold (@manuw_blogger) Aloft London Excel A sleek modern hotel with a lovely and colourful lobby area, featuring darts and a soccer and pool table game + a big gym and swimming pool, steam room, and sauna. The lobby offers a lot of space to work from in the calmer corners and other little treats like a foot massage machine help you relax even more. View this post on Instagram A post shared by Manuela Willbold (@manuw_blogger) Novotel London Heathrow The inviting lobby in the entrance hall offers great spaces to either work or conduct meet-ups and record videos with wonderful natural light flowing in. It features a nice pool with jacuzzi and sauna and is obviously a great choice if you’re about to

All posts, London Blogger, London lifestyle

Will a Cocktail still taste the same alone in Isolation?

manuela / March 30, 2020

London, my home and a city that normally never sleeps is about to be in lockdown as I write this with bars, pubs and restaurants closed from tomorrow as the government announced today. So, I decided to have my last drink in public before I have to have it at home in isolation. I sit by the river Thames with a view over St. Paul’s. While I look through the menu, I ask myself: which flavour do I want to taste last before I live in isolation? It’s tough, I’m indecisive. I hate having to do this and without sounding dramatic here, I feel I can slightly relate to someone on death row having to choose their last meal. Tough Decisions lie ahead Ok, I can do this. I go for something cheerful, full of life, refreshing yet grounding. A cocktail with a strong pineapple flavour, however, not overpowering, not sweet. Well balanced with gin and topped with lavender foam. I am in love; I feel free looking out to London’s ever-changing but continuously impressive skyline. In the background I hear legendary Abba singing “there’s not a soul out there, no one to hear my prayer”. The bar is not full on this Friday night, but a few people are enjoying a drink like me. I reminisce on the days where I would enjoy a glass of wine on a Canary Wharf rooftop bar while writing blog articles under the sun. The uncertainty of when I will be able to work outside my home again while freely choosing where to work from gives me an eerie sensation. I take a sip and realize that the intensity of the flavours and notes in my cocktail, the colour, the shimmering foam – they would not feel the same in isolation. The surroundings of where I have my drink, the atmosphere, the view, they all add to my sensory experience. Working from Home during Isolation I see an empty boat passing and I wonder how I will make it through this isolation period. Thankfully, I have so many pleasurable experiences to go back to, so many amazing people I can have a drink with in virtual meetings. And I have my main work tool with me all the time so that I can write, communicate and record everything I do – my laptop & smartphone. For now, I will have to work from home. No matter how much I love to travel and work from different places, I know this is the time to put my head down and work hard. Because there certainly will come a time where I can live the laptop lifestyle again and when it comes, I want to be ready for it. And for the cocktail, I’m confident it will taste so much better once I can truly appreciate it again. Alone or with someone somewhere again.

Author name: manuela