digital marketing

role-of-video-in-personalised-marketing-campaigns
All posts, digital marketing, digital PR

The Role of Video in Personalised Marketing Campaigns in 2025

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Personalised video marketing represents a transformative approach in today’s digital landscape, where generic content no longer suffices to capture the discerning consumer’s attention. Videos that are tailored to the individual’s preferences and behaviours not only foster deeper engagement but also enhance the effectiveness of marketing campaigns, leading to higher conversion rates and customer loyalty. By integrating rich, dynamic content with data-driven insights, personalized videos offer a compelling narrative that speaks directly to each viewer, making every interaction feel uniquely personal. Looking ahead, the role of video in personalised marketing is poised to expand further as advancements in technology, like artificial intelligence and machine learning, streamline the creation and delivery of customized content. These technologies promise to enhance the scalability of personalised videos, making them more accessible to businesses of all sizes. As marketers continue to push the boundaries of what’s possible within digital storytelling, video will undoubtedly remain at the forefront of innovative, effective, and highly personalised marketing strategies. Let’s discover why. The Power of Video in Capturing Attention Video content has the unique ability to capture both the eyes and ears of the audience, making it incredibly effective for quick and impactful messages. Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia). This high retention rate is crucial for personalised marketing where the goal is not just to reach the audience but to make a memorable impact. Enhanced Customer Experience with Personalised Videos Personalised marketing campaigns strive to offer a unique experience to each customer, catering to their preferences, behaviors, and past interactions with the brand. Personalised videos can be tailored for individuals or specific segments, enhancing relevance and engagement. For instance, video content that includes a customer’s name, references their past purchases, or is aligned with their browsing behaviors can significantly increase the likelihood of engagement and conversion. Driving Conversions with Targeted Messaging The effectiveness of personalised videos in driving conversions cannot be overstated. According to a recent survey by Vidyard, personalized video content increases the click-through rates by 985% (Vidyard, 2020). This staggering statistic underscores the potency of tailored messaging within videos to motivate viewers towards taking actionable steps, whether it’s making a purchase, signing up for a newsletter, or downloading a resource. Leveraging Data for Video Personalisation The backbone of any successful personalised video campaign is data. By harnessing data from various touchpoints in the customer journey, marketers can create highly targeted videos that speak directly to the viewer’s interests and needs. Tools and platforms that analyze user data and digital behaviours, including sophisticated video editing AI, enable marketers to craft video content that feels personal and relevant, thereby enhancing the overall marketing effectiveness. This integration of AI with video editing not only streamlines the production process but also ensures that each piece of content is optimized for individual engagement. Real-World Examples of Video Personalisation Success Several leading companies have successfully integrated personalised video into their marketing strategies. For example, Netflix uses viewing history data to create personalised trailers and video content, encouraging users to watch new shows based on their preferences. This approach not only keeps the audience engaged but also contributes to higher satisfaction and retention rates. The Future of Video in Marketing As technology advances, the capabilities for video personalisation are expanding. Artificial intelligence and machine learning are playing larger roles in automating and enhancing the personalisation process. The future of personalised video marketing looks promising, with innovations such as interactive videos and real-time content modification based on viewer responses. Challenges and Considerations While the benefits of personalised video marketing are clear, there are challenges to consider. High-quality video production at a professional podcasting and recording studio and the integration of data-driven personalization require significant resources and technological expertise. Moreover, maintaining privacy and managing large volumes of data securely are critical to gaining and retaining consumer trust. Conclusion Personalised video marketing is transforming how brands connect with their audiences, offering a compelling blend of entertainment, information, and personal touch. As the digital landscape becomes more saturated, videos that cater to the specific needs and interests of the audience will stand out, making personalisation not just beneficial, but essential for marketing success. In the world of personalised marketing, video is not merely a tool but a critical strategy for creating deeper connections with consumers, ensuring that each interaction is not just seen, but felt and remembered.

clickdo-guest-posting-sites-list
All posts, Blogging, digital marketing, digital PR

55 Top Guest Posting Sites List for Media Placements & Content Marketing

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Guest posting and media placement services help anyone with a website or brand to get their content published on other websites for references with backlinks, which are the ultimate gateway to increased exposure and lead generation. Authority references through media placements also help with ranking a website higher on Google and other search engines and many SEO experts have shown how guest posting helps them rank their websites higher, like top London SEO agency ClickDo, who have also published an in-depth guide about guest blogging. How does Guest Posting with Media Placements work? Search engines use backlinks to establish the quality of web content. When it comes to ranking higher in search engine results pages, the search engine mechanism lists websites and web pages or posts higher for a search term that authoritative websites have linked to as a reference to declare their trust. Guest blogging and media placements enable you to take control of this process and generate backlinks on relevant websites that are of high quality and that you and your readers trust (as well as the search engines). SEO expert Fernando Raymond and I discuss this topic in more depth in this video: Why should you use Guest Posting & Media Placement Services? You probably found this list post while searching via a search engine, and it ranks for the search term you have entered. You can check the backlinks with SEO tools such as Ahrefs, but when you set up a website with seekahost.app, you can connect your website and account with Clicky to see which of your content gets the most organic search traffic for which terms, indicating what ranks well. To establish impactful web references Strategic guest blogging helps you get referencing links and with a strategic approach, this can make a huge difference to your website’s performance. That is why guest posting with effective media placements matters and many SEO and marketing professionals look for guest posting opportunities in their or their client’s niches. I work with them daily to facilitate the most suitable media placements and I highlight how my collaborations and content help with the growth of the ClickDo websites I manage in this video: To make your content reach further The websites you find in this list offer guest publication and media placement options for anyone who pitches professionally written articles that offer relevant valuable insights and expert tips. However, it is important to get the pitch right and to choose the most suitable websites carefully to achieve the best outcomes with the guest blogging campaign. The below guest posting websites list will guide you through the platforms where we at ClickDo offer our clients media placement opportunities in different formats. We have established strict guest posting rules and guidelines that are in line with search engine guidelines so only high-quality and relevant written content can get published here to ensure that these platforms are successful, attracting thousands of visitors monthly with a higher domain authority. Only then will our clients get an ROI back, so the content quality is key here. To get published with the most effective Publications We have seen many media platforms getting deindexed on Google due to publishing duplicate or poor-quality content or following black hat SEO techniques such as “link-sticking”. Nobody benefits from such practices and only informative and well-researched SEO-optimised content can win. So, we make sure that only suitable guest content that meets our guidelines will go live to benefit our readers and clients. You can learn more about SEO content writing and blogging via courses for digital entrepreneurship (some are accessible for free via seekahost.app) if you want to understand such dynamics better. Choosing the media platforms that are most suitable for your content to be published is key when it comes to guest blogging. The below list will inform you about the ClickDo platforms where we offer guest publications. I have added the domain authority for your reference, but what really matters is relevancy and context. Often, these sites grow and gain higher authority over time, so it is worth getting published on as many as possible to extend your online reach in the future. Disclaimer: The information shared in this post was correct at the time of publication but may be subject to change. The list below has been arranged according to the domain authority of the media platforms from higher to lower. Top 55 Guest Posting Platforms List for Media Placements Top Business Magazines Many are likely to blog about business-related topics, so we start off with a selection of high-quality business online magazines to get featured in, reaching a suitable audience. 1. ClickDo Blog Website: https://www.clickdo.co.uk/blog/ The ClickDo Blog stands out as a vital resource for digital marketers and entrepreneurs looking to expand their knowledge in SEO, digital marketing strategies, and online business development. The blog features in-depth articles, case studies, and expert tips that cover a broad spectrum of topics essential for online success. From the latest SEO techniques to effective content marketing strategies, the  ClickDo Blog provides readers with the insights they need to thrive in the competitive digital landscape. Domain Authority: 60 2. ClickDo Business News Blog Website: https://www.clickdo.co.uk/business-news/ ClickDo’s Business News Blog covers everything to do with business. Whether it’s business finance, regulation, law, technology, or management – whatever you are a business expert in, you can share with this established business community. Domain authority: 60 3. ClickDo Home Business Blog Website: https://www.clickdo.co.uk/home-business/ Remote work and working from home have become the new normal, especially since the last Covid pandemic. The Home Business Blog therefore covers emerging trends, concepts, and news surrounding this growing topic and welcomes expert insights and opinions to share with the remote work community. Domain authority: 60 4. ClickDo Internet Marketing Blog Website: https://www.clickdo.co.uk/internet-marketing/ This is the go-to blog for marketers to share their insights and news with the Internet marketing community. ClickDo’s business marketing tips are renowned and trusted, and getting published on the Internet Marketing Blog

marketers-guide-to-virtual-marketing.
All posts, digital marketing, digital PR

A Marketer’s Guide to Virtual Marketing

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As digital marketers, we must acknowledge the transformative power of technology on consumer interactions and swiftly adapt to the virtual world to maintain relevance. In today’s landscape, simply relying on websites is insufficient; success demands embracing emerging technologies and mastering the ever-changing social media scene. Virtual marketing presents brands with unparalleled opportunities for expansion and engagement in the contemporary digital environment, making it imperative for marketers to grasp and leverage its potential. Join me as I delve into the world of virtual marketing, understanding its critical role in the modern era, dissecting its key components, and envisioning future possibilities. Together, let’s pave the way for enduring brand success in 2024 and beyond. What is Virtual Marketing  Virtual marketing, or digital marketing, encompasses a broad range of marketing activities conducted through digital channels, primarily the Internet. It leverages various online tools, platforms, and data to establish brand presence, engage with target audiences, and drive business growth. Marketers tailor messages and campaigns to specific demographics, interests, and behaviours, maximising relevance and effectiveness. Significance Of Virtual Marketing for Marketers As digital marketers, we recognise the paramount importance of virtual marketing in today’s digital era, offering myriad advantages over traditional marketing methods. Here’s why it’s indispensable to our strategies: Measurability: Virtual marketing provides precise campaign performance metrics such as engagement levels, website traffic, and conversion rates, empowering us to gauge ROI effectively. Affordability: In comparison to traditional methods like print or TV advertising, virtual marketing offers a more cost-effective solution, catering to businesses of all sizes, including startups and small enterprises. Speed: With virtual marketing, we can swiftly launch campaigns and make real-time adjustments based on performance data, allowing us to respond promptly to market trends and consumer behaviours. Engagement: Digital platforms offer diverse opportunities for us to engage with our audience through personalised messaging, interactive content, and social media interactions, nurturing stronger connections and brand loyalty. Global Reach: Virtual marketing enables us to reach a global audience, transcending geographical boundaries and expanding market reach beyond conventional limits. Mobile Accessibility: As the majority of internet users access content through mobile devices, virtual marketing ensures our accessibility to consumers anytime, anywhere, enhancing convenience and reach. Direct Communication: Through virtual marketing channels, we can communicate directly with consumers, soliciting feedback, addressing concerns, and nurturing relationships, thus fostering trust and loyalty over time. Monitoring and Optimisation: Virtual marketing facilitates real-time campaign performance monitoring, empowering us to make data-driven decisions and optimise strategies for enhanced results. Authority and Reputation: Sustained virtual marketing efforts help us establish authority in our niche and cultivate a positive reputation among our target audience, bolstering credibility and trustworthiness. Types Of Virtual Marketing Virtual marketing encompasses various strategies and techniques, offering marketers a wide range of tools to engage audiences in the digital world: 1. Content Marketing Content marketing emerges as a potent approach to elevate brand visibility and foster lasting customer connections. Brands can captivate and retain the attention of their intended audience by disseminating insightful content and compelling narratives. Content includes blog posts, newsletters, social media copy, case studies, whitepapers, and news articles. The key is to ensure that content is clear, concise, and compelling to engage readers effectively. Consistently publishing valuable and relevant content is essential for success, as statistics show that consumers often consume multiple pieces of content before making purchasing decisions. You can click on my YouTube video link to learn the hot tricks of creating SEO-friendly content. To learn more about some of the best guest posting and blogging sites for publishing your content, click here.  2. Search Engine Marketing (SEM) SEM, or Search Engine Marketing, is a crucial aspect of virtual marketing that directly targets consumers based on their online search behaviour. It encompasses organic methods, such as Search Engine Optimization (SEO), and paid strategies, such as Pay-Per-Click (PPC) advertising.  At ClickDo we share more about our work for SEM on our YouTube channel: Paid SEM involves purchasing ad space on search engine results pages (SERPs), ensuring visibility for your webpage above organic search results. This paid approach allows businesses to bypass the gradual process of organic ranking improvement and instantly place their website at the top of search results. Additionally, paid SEM can be applied to social media platforms, further expanding the reach of advertising efforts. 3. Search Engine Optimisation (SEO)  As the cornerstone in digital marketing, SEO aims at enhancing a business’s online presence and positioning within search engine results pages (SERPs), notably on the initial page of Google. Elevated rankings draw increased traffic to your website, consequently boosting the chances of user interaction with your offerings.  SEO marketing involves various techniques to enhance a website’s search engine ranking. This includes strategically deploying keywords in content, building a solid internal and external link structure, and optimising website indexing for search engine analysis. I discuss this in more depth with SEO consultant Fernando at ClickDo: 4. Social Media Marketing  Social media marketing (SMM) leverages social media platforms such as Facebook, Instagram, TikTok, Twitter, and LinkedIn to promote products and services through engaging content rather than just paid advertisements. This content, which can include product reviews, testimonials, memes, infographics, and educational materials, aims to provide value and entertainment to the audience.  The ultimate goal is to cultivate a sizable following that can be directly marketed to. Building a following on social media takes time and requires consistent production of relevant content that resonates with the target audience. Social media marketing is often complemented by social media advertising to accelerate audience growth and foster loyalty. 5. Pay-per-click (PPC)  Also known as PPC marketing, this strategy involves placing targeted ads on search engines and presenting valuable offerings to consumers. These ads are highly relevant and tailored to the user’s search intent, leading to increased click-through rates (CTRs). 6. Email Marketing  Skilled email marketers excel at crafting compelling campaigns, often through e-shots or newsletters, that pique interest and drive engagement. They possess the expertise to reach new audiences, analyse data, and derive actionable insights for future campaign enhancements. Email

ways-to-boost-a-brand-with-coupon-marketing
All posts, digital marketing

10 Ways to Boost a Brand with Coupon Marketing

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Coupon marketing has emerged as a leading tool for branding and lead generation. The escalating challenge of decreasing brand loyalty among shoppers further complicates the landscape, prompting marketers to leverage discount coupon codes as a means of retaining consumers to a certain extent. With 90% of consumers using coupons, it’s clear that there’s a strong demand for deals. Digital coupon redemptions are expected to surpass $90 billion by 2022, highlighting their growing importance. Additionally, 63% of shoppers express a desire for more accessible coupons, and emails featuring coupons see a significant revenue increase of 48% per email. However, it’s important to be aware of potential downsides. Over-reliance on coupons can diminish a brand’s perceived value, and regularly offering discounts may lead to delayed and less profitable sales. Moreover, prominently displaying coupon codes during checkout can contribute to higher cart abandonment rates. Utilising coupon codes in marketing strategies offers numerous benefits for brands, aiding in customer retention and engagement in a competitive marketplace. First Things First – What is Coupon Marketing? Coupon marketing campaigns serve various purposes, offering a straightforward approach to building brand recognition, especially when entering new markets or launching a business. Additionally, coupons effectively attract new customers and facilitate their conversion into loyal patrons. This article delves into the rationale behind employing coupon marketing campaigns, providing insights into effective deployment strategies. Furthermore, it highlights key considerations to avoid potential pitfalls and ensure the campaign contributes positively to business growth. Shoppers are drawn to savings, making coupons and discount codes a compelling tool for digital marketers introducing new customers to products or services. 10 Top Coupon Marketing Strategies to Boost Your Brand Value and Sales: Coupon marketing is a powerful tool for marketers looking to attract new customers, retain existing ones, and boost overall brand awareness. As a marketer, I understand the significance of special offers in sales and lead generation. It can enhance a brand’s presence and appeal so below I list the best ways to leverage coupon marketing strategies: 1. Partner with Top Coupon Sites Collaborate with popular coupon sites to feature your discounts and offers. This increases visibility and drives traffic to a brand. In the past, coupons in the UK predominantly targeted grocery items, but today, the range of categories has significantly broadened. Top UK coupon websites now offer vouchers applicable to a diverse array of products and services. These coupons can be utilised for various purposes, spanning from web hosting packages to entertainment and beauty treatments, among others. Several platforms offer access to over 24,000 brands and more than 100,000 coupon codes, allowing users to take advantage of the most competitive cashback and commission rates available. 2. Plan Exclusive Deals While spur-of-the-moment deals may create initial excitement, meticulously planned ones sustain long-term interest. An actionable step involves crafting a 12-month forecast of potential deals, and strategically aligning them with notable dates and industry events. For instance, in the electronics sector, integrating offers around tech events can provide a significant advantage. Research indicates a substantial demand for deals, with nearly 60% of consumers visiting coupon websites every week, or even multiple times daily. By preplanning deals, businesses can consistently provide fresh and enticing offerings to cater to this eager customer base. 3. Utilise Digital Coupons Effectively Coupons hold significant value for e-commerce platforms as they serve as catalysts for customer action. Particularly, new or emerging brands stand to gain considerable advantages from offering coupons. According to research conducted by Inmar Intelligence, 54% of shoppers are inclined to purchase from a new brand due to its cost-effectiveness, with approximately one-third being influenced by digital coupons. By implementing an effective coupon email marketing strategy, marketers can target customers in their preferred online spaces by email for example. By leveraging factors like relevance, timeliness, and perceived value within coupon email campaigns, marketers can effectively enhance exposure and drive customer engagement to product or service pages. 4. Combine Seasonal and Event-Based Promotions Utilising a promotional calendar allows for strategic timing of promotions to achieve optimal impact, aligning them with holidays, special occasions, or seasonal trends. Customising a marketing timeline based on targeted events, whether it’s Boxing Day for UK customers or Lunar New Year for buyers in Asia, enhances effectiveness. It also increases brand engagement especially on social media as you can see in one of the posts I’ve designed for the londonbusinessnews.com magazine in our London Life FB page to encourage more people to read our articles: For instance, when planning sales like Black Friday or Valentine’s Day, ensure to distribute discounts and coupon codes via social media and email to effectively promote what you offer in connection with the event. 5. Leverage Social Media Another effective tactic to enhance your coupon marketing strategy involves promoting new products and discounts through social media channels. With billions of users active on platforms such as Instagram, Facebook, and Twitter, incorporating regular discount sharing into your strategy is essential. Nonetheless, caution should be exercised to avoid excessive coupon usage. Constant sales may diminish the perceived value of your products, potentially leading your audience to view your coupon strategy as merely a ploy to acquire more emails or followers through lead magnets. It’s important to link your discount offers with events or compelling reasons and to utilise not only your social media channels but also groups and topical pages as I showed above. On top of that, you can also run paid social media ads for your discount campaigns where you can target very specific groups. 6. Strategic Email Segmentation Segmenting your email list according to behaviour, interests, and purchase history enables the creation of targeted coupon campaigns for each subgroup. To implement this strategy effectively, review your CRM data to discern customer trends and utilise insights garnered to craft personalised offers using email marketing tools. Tailoring discount coupon emails not only enriches the customer experience but also boosts conversion rates. Furthermore, consider incorporating coupon links into various types of emails, including signup or subscription confirmation emails, promotional content, and other

top-niche-and-omnichannel-marketing-tips
All posts, digital marketing, SEO copywriting

5 Effective Ways to Utilise Niche Marketing & Omnichannel Marketing

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Niche marketing is a strategy that focuses on a specific segment of the market that has a high potential for growth and profitability and I share more about it in this niche marketing guide. Today’s customers want personalized experiences, which study results by Accenture show where they found that over 91% of consumers prefer shopping with brands offering relevant deals. Niche marketing in combination with omnichannel marketing can help a brand stand out from the competition, attract loyal customers via the right channels, and increase brand awareness. However, it also comes with some challenges, such as focusing on the right niche, creating relevant and effective content, and reaching the key target audience. As a digital marketer and SEO copywriter I share marketing tips based on my experience as a blogger and media strategist working with ClickDo and SeekaHost, two innovative digital businesses in the UK. So, let’s delve in. Tip #1: Conduct thorough keyword research Keyword research is the foundation of any successful niche marketing campaign. You need to find out what your potential customers are searching for online, what their pain points are, and what kind of solutions they are looking for. You can use various SEO tools, such as Google Keyword Planner, Ubersuggest, or SEMrush, to discover relevant keywords for your niche. Analyse your competitors’ keywords and see what gaps you can fill in the market. Once you have a list of keywords, you should optimize your website content, blog posts, and social media posts for them. This will help you rank higher on search engines and drive more organic traffic to your website. Tip #2: Create engaging and informative content for multiple channels Content is the key to building trust and authority in your niche. You need to create content that showcases your expertise, provides value to your audience, and solves their problems. You can use different formats of content, such as blog posts, guest articles, press releases, eBooks, podcasts, videos, social media posts or infographics, depending on your niche and audience preferences. Use storytelling techniques to make your content more engaging and memorable. For example, you can share your personal experiences, case studies, success stories, or customer testimonials to illustrate your points. You should also include clear calls to action in your content to encourage your readers to take the next step. I share more tips on lifestyle branding via marketing channels here: Tip #3: Expand your online presence with social media and email marketing Social media and email marketing are two powerful ways to connect with your niche audience and grow your online presence via additional channels. You should use social media platforms that are relevant to your niche and where your audience hangs out. For example, if you are targeting young professionals, you might want to use LinkedIn or Twitter. If you are targeting visual learners, you might want to use Instagram or Pinterest. Create a consistent brand voice and style tailored to all your social media channels. You should post regularly, interact with your followers, share valuable and unique content, and join niche-related groups or communities. Email marketing is another effective way to nurture your leads and convert them into customers. You should build an email list by offering freebies, exclusive deals or incentives via own your website or blog or even other websites where you can gain more exposure. You should then send them personalized and relevant emails that offer more value, build trust, and persuade them to buy from you. Establishing a loyal followership via all your channels will ensure that your brand continues to be visible and interacted with. Tip #4: Collaborate with influencers and experts Influencer marketing is a strategy that involves partnering with influential people in your niche who have a large and engaged following. Influencer marketing can help you reach a wider audience, increase your brand awareness, generate more leads, and boost your sales. However, you need to choose the right influencers for your niche marketing campaign. Look for influencers who have a similar target audience as yours, share similar values and goals as yours, and have a high level of trust and credibility among their followers. You should also negotiate a fair compensation and set clear expectations and goals for the collaboration. You can ask the influencers to promote your products or services, create sponsored content for you, or co-create content with you. Tip #5: Monitor and measure your results The last tip for niche marketing via different channels is to monitor and measure your results regularly. You need to track various metrics, such as website traffic, social media engagement, email open rates, click-through rates, conversions, sales revenue etc., to see how well your niche and omnichannel marketing campaign is performing. Use analytics tools such as Google Analytics or Clicky Analytics to analyse your data and gain insights into your audience behaviour patterns preferences etc. You should then use this information to improve your niche marketing strategy accordingly. Test different elements of your campaign to see what works best for your niche audience. See how I do this for websites I manage here: Closing Thoughts Niche and omnichannel marketing combined is a great way to differentiate yourself from the competition and grow your online presence. However, it requires a lot of tailored research, planning, creativity, and execution. You need to find the right niche and channels, create relevant and engaging content tailored accordingly, reach, and connect with your target audience, collaborate with influencers and experts, and monitor and measure your results. By following these five trending niche and omnichannel marketing tips for digital marketers and SEO consultants, you can achieve success in your niche and omnichannel marketing campaign. If you need any help with niche marketing or any other aspect of digital marketing, you can contact me or the team at ClickDo or SeekaHost. We have the expertise and experience to help you grow your online presence and business in any niche.

best-ways-to-secure-backlinks-from-reputable-websites-to-boost-seo--branding
All posts, digital marketing, SEO copywriting

Best 20 Backlink Strategies to boost SEO & Branding

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Google has confirmed that ranking without links is really hard and has updated its link-building policies hundreds of times and it will continue to do so. I write SEO-friendly web content or blog content and optimise images, titles and meta tags for search engines to achieve higher ranks. I use analytics and link analysis tools to analyse relevant and easy-to-rank keywords, competitor statistics and to monitor a website's performance. I also work in content publishing, link-building, social media and email marketing. As a Digital Marketing and PR Strategist, I’m passionate about creating brand awareness and online visibility through top-notch content publications on suitable platforms. I provide expert guidance on news and press release publications, guest publications, interviews, features and more – check out some of my case studies: Links are the most important ranking element, and the Google Core Algorithm is still link-based. To make sure that you do link-building the right way so that you achieve the best results, we decided to compile a useful list of link-building strategies you should try! From my viewpoint, appropriate link-building is not straightforward and there is no general recipe, there are numerous white hat SEO and link-building tactics you can use to boost your website’s ranks on search engines. Here’s more about my take on guest posting as a  digital marketer at ClickDo: 1. Skyscraper Technique Skyscraping is one of the most popular link-building strategies. It takes a lot of work, but if you do it the right way, you’ll get quality backlinks, traffic, and business leads. It’s a combination of high-quality content, in-depth research, competitor backlink analysis and email outreach. The following are the main steps for the skyscraper technique: Find relevant content with high-quality backlinks; Find the website contact and discuss collaboration options; Improve your content and outreach to potential customers or best let them find you through high-quality content that ranks. 2. Link Building with Content Executing this challenging yet highly successful strategy can be another effective method to rank well on Google. Write content that will draw in readers, share it on social media, and drive referral traffic. Make sure your content is well-structured and free from grammatical errors. There are many web design techniques and tools available to help you make your content more engaging and eye-catching. Using a blog for link building involves creating high-quality content that attracts links from other websites, thereby improving your search engine rankings. Here’s a step-by-step guide on using your blog for link building: Develop high-quality, informative, and engaging blog posts that naturally attract links. Identify topics relevant to your niche with the potential for link attraction through keyword research. Ensure your blog posts are well-optimised for search engines by using relevant keywords in titles, headers, and content. Actively share your blog posts on social media and other channels to increase visibility. You can use a tool to plan when your social media posts go out. Contribute to other reputable blogs in your industry, including a link back to your own blog in the author bio or content. Connect with influencers and bloggers in your niche to foster natural link-building opportunities. Link to your own relevant blog posts within your content to enhance SEO and encourage exploration. Identify broken links on other websites and suggest your content as a replacement. Develop comprehensive guides or tools that provide unique value and attract organic links. Engage in forums and groups, sharing your expertise and linking to your blog when relevant. Use tools to track your website’s performance and new backlinks, adjusting strategies as needed. Remember, building high-quality, natural backlinks takes time and effort. Focus on providing value to your audience, and over time, you’ll likely see an increase in the number of links pointing to your blog. 3. Create a Blog Effective link-building using a variety of dynamic tactics is made possible by a blog or blog network. By consistently churning out valuable, niche-specific content, your blog becomes a go-to resource for others in the industry, naturally attracting backlinks. Leveraging internal linking not only enhances user experience but also signals to search engines the depth and interconnectedness of your content. There are opportunities for reciprocal linking when you guest write on reputable sites and work with influencers, which broadens the audience for your network. Social media plays a crucial role, as sharing blog posts amplifies visibility and encourages others to link back to your content. Moreover, being featured on resource pages or roundups within your niche establishes your blog as a valuable reference, resulting in valuable backlinks. Proactive approaches, such as identifying broken links on other sites and offering your content as a replacement, contribute to a robust link-building strategy. In essence, a well-maintained blog or blog network becomes a strategic nexus for organic link growth, solidifying your online presence and authority. 4. Educational Content and Case Studies to Invite Collaborators Google SERP is full of “how to” articles, and if yours ranks well, people will want to work with you. You can always focus on a specific audience with your insights and opinions, or you can provide step-by-step instructions and video tutorials. Most people are looking for solutions to questions. A case study can be a great source of backlinks! Case studies always give new information. Ensure you have good data, research, and try to test industry myths. Review products or services like an expert. 5. White Papers White papers are widely used in B2B, but you don’t need to be a company to conduct in-depth industry analysis. You just need to share your perspective, data, and knowledge that others can use. White papers are an excellent way to network and build relationships. 6. Guest Posts Backlinks can be obtained through guest posting. Conduct website research, develop excellent content, and try to post it on a reputable site. They normally have tight guest posting standards and getting your work accepted can take a long time. It takes a little longer, but it works, probably even better than outreach in some cases.

guest-and-pr-publication-case-study-analysis
digital marketing, digital PR

How effective are Guest & PR Publications – a Case Study Analysis of the UK Education Blog

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Many more people are asking if it’s worth getting published on the UK Education Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo. I want to start by highlighting that the magazine has recently reached nearly 5,000 visitors in a month, meaning it gets up to 200 visitors daily. For people looking to get published or featured on the UK Education Blog or who are in search of guest posting and digital PR opportunities the platform is becoming more attractive with such metrics. It is fair to say that with over 15k actions within a month the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits. The UK Education Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change. The magazine publishes content covering education topics in categories like learning, teaching, schooling, student life, career, EdTech as well as directory posts and listicles which feature top rated businesses and organisations in the education sector. It invites anyone looking to share expert advice, education insights, tips, and hacks to get featured, so there is an opportunity for education representatives as well as experts and authors to get guest content live. I summarise the findings in this video: Let’s start by looking at the most common and popular format – the guest post. Guest Post Case Study: Advantages and Disadvantages of Living in a College Dorm The authors at the UK Education Blog regularly publish editorial articles and guest posts. This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with nearly 2k clicks and nearly 26k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example. This post has been ranking successfully because it covers popular related keywords such as “pros and cons of living in a dorm” or “benefits of living in a dorm” which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines also in terms of the images and articles meta data. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo. Interview Case Study: A Conversation with WuKong Education at the London EdTechX Summit Moving on to another popular publication format, here is an interview case study. You will see a section called Media Releases when you come to the UK Education Blog homepage and that’s where interviews, opinion pieces, event coverage and media releases are featured. Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if it is linked with a brand launch or another significant business event or announcement. As you can see in the statistics below this interview ranks on Google for keywords such as the brand’s name, the event name as well as other related search terms such as “wukong maths”. This helps with introducing a brand to the market in connection with a personal or background story while being found for search terms that would establish a brand that is not yet well known and searched for. It also benefits the entrepreneur with building their personal brand alongside their business brand. For the founder an interview offers the opportunity to publicly stand behind the brand, product, or service and to showcase the personal journey and motivation. The UKEB expert team carefully curate the Q&As together with the interviewee to ensure that their focus and USP are incorporated effectively for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and ClickDo’s founder Fernando Raymond explores this in more depth on our ClickDo YouTube channel: Social Media Case Study: Gaining additional Exposure through Network Shares for Mentioned Businesses/Organisations What provides every post with an additional boost is sharing them on social media. The UKEB magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows. Through related hashtags and tags, social signals boost the brand and if they already have a solid network, their connections might also share their post, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every organisation should ensure that they utilise their channels as well for any publication related to them and their brand. Listicle Case Study: Top 15 Education and Student Blogs accepting your Guest Post Listicles or list posts that list top-rated organisations or businesses and brands are another speciality at the UKEB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles and directories provide a great overview of whatever one is looking for. As you can see in the data below this listicle has received over 12000 impressions on Google alone over the last year and ranks for several keywords including very competitive search terms such as “education guest post” and “education guest blogging sites” which helps to introduce the brands listed to people that might have never come across it. The listed businesses or organisations themselves can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search hence why this format provides a great boost in terms of

how-effective-are-guest--pr-publications
digital marketing, digital PR, SEO copywriting

How effective are Guest & PR Publications – a Case Study Analysis of London Business News

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Many more people are enquiring about getting published in the London Business News Magazine hence why I had a deeper look into case studies I have analysed as the digital marketer and SEO strategist at ClickDo and the editor-in-chief at this magazine. I want to start by highlighting that the magazine has recently reached 15,000 visitors in a month, meaning it gets over 500 visitors daily who spend an average time of 4 minutes on the site. For people looking to get published or featured on London Business News or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. With nearly 30k actions and a solid on-page time spend the chances of achieving clicks and conversions with guest blogging here are increasing, besides the obvious SEO benefits. The London Business News magazine offers different forms of publications as a media platform, and I had a closer look at the performance of these different formats in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change. The magazine publishes content covering categories like business, technology, property, and hospitality as well as directory posts and listicles which feature top-rated businesses. It invites anyone looking to share expert advice, business insights, tips, and hacks to get featured, so there is an opportunity for all types of businesses as well as experts and authors to get guest content live. But what do you get out of a guest or PR publication on this site? I summarise my findings in this clip: Let’s start by looking at the most common and affordable format – the guest post. Guest Post Case Study: How to overcome Jet Lag when travelling from London to New York Editorial articles and guest posts go up regularly on this news site. This specific article has been performing very well as a guest post (the editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with over 1k clicks and nearly 19k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example. This post has been ranking successfully because it covers popular related keywords such as “how to overcome jet lag” or “travel from London to New York”, which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines in terms of the images and article metadata. I have created an SEO copywriting course at the SeekaHost University where I share more about SEO content optimization and on my personal blog I reveal how to create an article that Google will send many readers to. Interview Case Study: Entrepreneur Interview with Nevine Country, Playdate App Founder Moving on to another popular publication format, here is an interview case study. You will see a section called Business Spotlight when you come to the London Business News website and that’s where interviews, opinion pieces, entrepreneur stories and event coverage are featured. The advantages of such a publication format become clear upon seeing the statistics, especially if it is linked with a brand launch or another significant business announcement. As you can see in the screenshot below this interview ranks on Google for keywords such as the entrepreneur’s name, the brand name as well as other related search terms such as “single parent dating app”. This helps with introducing a brand to the market in connection with a personal story while being found for search terms that would establish a brand that is not yet established and searched for. It also benefits the entrepreneur by building their personal brand alongside their business brand. For a founder, an interview offers the opportunity to publicly back the brand, product, or service and showcase the personal journey and motivation. For the interview to be this effective the Q&As need to be SEO optimised based on the focus and USP, which must be incorporated strategically for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and I offer further guidance on how to build a Google Knowledge Panel for anyone attempting this. I have been the interviewer and interviewee, which helps me with analysing and advising on this PR format better. Check out this video, where I was interviewed about the LBN magazine: Social Media Case Study: Gaining additional Exposure through Network Shares for BVS Mortgages Interview Social media shares add an additional exposure factor to a publication. The LBN magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows. Through related hashtags and tags, social signals boost the brand and entrepreneur and if they already have a solid network, their connections might also share their interview, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every interviewee should ensure that they utilise their social media channels as well for any publication related to them and their brand. Entrepreneur Story Case Study: British Entrepreneur Lucy Rout’s Tabuu Pill Cases Entrepreneur stories with a unique angle are another speciality at the LBN magazine. This format helps the entrepreneur and their business to be referenced effectively on the Internet. Readers are intrigued by the human story behind a business and the entrepreneur story provides an insight into the background of a business and the motivation as well as the people involved from a storyteller’s view. As you can see in the data below this entrepreneur story has received over 3000 impressions on Google alone over the last 3 months and ranks for several keywords including the entrepreneur’s name, the brand name and related

how-to-earn-money-online-as-a-digital-marketer
digital marketing, Make Money Online

What does a Digital Marketer Do to Earn Money Online?

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As the digital marketing job demand has surged by 52%, it becomes evident that most businesses nowadays tap into the digital landscape to achieve success. As a digital marketer at ClickDo I combine SEO with various other marketing disciplines like social media marketing, email marketing, and more to make our online magazines thrive while providing content marketing and PR services. So, if you’re an aspiring digital marketer and you wonder if: You need a degree. Digital Marketing is for everyone. You can start out as a digital marketer, and how. Then read on. In this guide, I will explain the role of a digital marketer like me and how you can get on the path of becoming one to earn money online from the get-go. The CEO of ClickDo, Fernando Raymond, has been a digital marketer for over 10 years now and built several digital businesses as a digital entrepreneur based on his success as a digital marketer. I joined ClickDo in 2018 as a part-time content writer while having a full-time teaching job and I explain my journey from teacher to digital marketer in this video: The beauty of digital marketing as a skill is that it is versatile and can be utilised in many different ways in the thriving digital economy. So, let’s discover what a digital marketer does to earn a living. What is a Digital Marketer? A digital marketer is a professional who focuses on promoting and advertising products or services using various digital channels and platforms. Their primary goal is to drive traffic, engagement, and conversions for businesses or clients while building a brand. Digital marketers employ a range of online marketing techniques to reach their target audience, build brand awareness, and generate leads. They typically work within an organization’s marketing department or may be part of a digital marketing agency. Top Fact: The United Kingdom is the largest digital ad market in Europe and one of the leading digital advertising spenders worldwide according to Statista. There is a clear trend that spending on digital advertising has increased for over a decade as digital continues to thrive. However, many start out as a freelance digital marketing consultant. That’s how Fernando started back in 2013 to then launch his digital agency ClickDo which employs digital marketers to provide digital marketing services for businesses in the UK. I didn’t start out as a digital marketer as I didn’t have the skills when I joined ClickDo. But I was good at writing content, had a passion for it, and had done a summer course in journalism at the London School of Journalism. With ClickDo I learned SEO skills, which are important for digital marketing. While I started building and growing some blogs for ClickDo like the London Business News Magazine or Green Living Blog, I gained more skills like WordPress skills, social media marketing, and email marketing skills to increase the reach of these blogs. So, it is fair to say that becoming a digital marketer doesn’t require a specific qualification, but rather a passion for creating and promoting digital content. Depending on how you get started, you can focus on different online marketing skills that you enjoy the most. The best part is that you can always make a start with your own website and channels as a first case study, so you wouldn’t necessarily rely on being hired right away or having a degree. Top 5 Responsibilities of a Digital Marketer: 1. Search Engine Optimization (SEO): Optimizing website content to improve search engine rankings and organic traffic is key to driving traffic to online channels. For instance, a digital marketer working for an e-commerce store would focus on using relevant keywords to enhance their website’s visibility on search engines like Google or Bing to gain more exposure. 2. Social Media Marketing: Creating and managing social media campaigns to engage with the target audience and promote products or services is a key driver for additional traffic and leads. For example, a digital marketer for a fashion brand might run Instagram ads to showcase new collections. Many brands now require daily content for all their socials to keep their audience engaged and growing. 3. Content Marketing: Producing valuable and relevant content, such as blog posts, videos, or infographics, to attract and retain customers is vital for brands to be seen and noticed. An example would be a digital marketer working for a software company creating informative blog posts about industry trends or how-to guides, which can then be turned into videos and social media posts. 4. Email Marketing: Developing and executing regular email campaigns to nurture leads and encourage repeat business is another important role of a digital marketer. A digital marketer for a travel agency might send personalized vacation offers to their subscriber list and encourage new subscribers to sign up via the website and socials. 5. Branding: Developing and executing branding campaigns to increase the visibility and awareness of the business interlinks with all above mentioned disciplines. Thinking of the most famous brands, what a digital marketer would do is utilise advertising on television, streaming channels, social media channels, radio, websites/platforms, etc. to build the brand’s reputation. Working with influencers and celebrities always works for branding and the content makes the biggest difference. How to earn money as a Digital Marketer? As explained above, if you want to start out as a digital marketer, you can look for job opportunities, however, most employers will want to see your experience and expertise before they hire you. If you’re only starting out, then the best thing to do is to start with your own case study by creating your own online presence and marketing it yourself. To make money on top of that you can try to land some freelancer gigs via freelance job platforms. You can then build an online portfolio and if you land more freelance gigs, you can potentially scale your services and develop it into an online business. You might then end up

step-by-step-guide-to-creating-a-digital-pr-campaign-that-boosts-your-online-presence
digital marketing, digital PR

Step by Step Guide to Creating a Digital PR Campaign that Boosts Your Online Presence

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Navigating the dynamic landscape of the digital economy has posed formidable challenges for companies worldwide, intensifying the pursuit of a robust online presence. In this era of heightened competition, the efficacy of Digital PR emerges as pivotal, fostering symbiotic relationships with esteemed media platforms. Through strategic interplay, it forges potent backlinks, propels SEO prowess, amplifies brand exposure, and nurtures credibility, all synergising for resolute online expansion. Reflecting on a statistical insight from Statista, the preeminent influence of content marketing comes to the fore—it's evident as 17% of global marketers in early 2020 attributed its prowess to steering substantial commercial impacts. Thus, we will further delve into the blog to focus on an optimal digital PR crusade for virtual enterprises that converges into a harmonious amalgam, seamlessly weaving together SEO finesse, influencer outreach, dynamic blogging/vlogging, and the pervasive reach of social media marketing, all intricately woven around the linchpin of compelling content. Now you may ask me, what is Digital PR? To answer your question, Digital PR, short for Digital Public Relations, is a strategic approach that leverages digital channels and platforms to manage, enhance, and cultivate a brand’s online reputation and presence. It goes beyond traditional PR practices by harnessing the power of the internet, social media, influencer networks, and content marketing to effectively engage with target audiences and stakeholders in the digital landscape. Digital PR focuses on building meaningful relationships with online content creators, bloggers and social media influencers with well-crafted content, press releases, social media interactions, and collaborations; digital PR aims to secure online media coverage, backlinks and mentions that contribute to the brand’s visibility, authority, and credibility online. It’s a dynamic strategy that manages crises, responds to customer feedback in real-time, and capitalises on opportunities to create a positive and lasting online brand image. In the below video I explain the daily tasks for the digital PR work I do in more detail:   Moving on, what is important is “How can we formulate an effective digital PR campaign?” Fernando covers this topic in more detail in this video: Creating an impactful digital PR campaign involves strategically maximising online brand visibility and reputation. Here’s an overview of crafting a successful campaign: Digital PR is intricately linked to an online presence as it strategically manages brand reputation, secures backlinks, and amplifies exposure on digital platforms. Effective digital PR campaigns involving influencer collaborations, content marketing, and media outreach enhance credibility, boosting search engine visibility and attracting more organic traffic. This comprehensive approach bolsters a brand’s online presence, fostering trust and engagement among target audiences while positively impacting search rankings and overall digital prominence. Set Clear Objectives: Define the goals you aim to achieve through the campaign, such as increasing brand awareness, enhancing SEO, or reaching a new audience. Identify Target Audience: Understand your target audience’s preferences, behaviours, and online platforms they frequent. Tailor your campaign to resonate with their interests. Craft Compelling Content: Develop high-quality, engaging content that aligns with your objectives and resonates with your audience. This could include articles, videos, infographics, or interactive experiences. Build Media Relationships: Connect with relevant online media outlets, bloggers, journalists, and influencers. Engage with their content and establish rapport before pitching your campaign. Create a Pitch: Craft a personalised and concise pitch highlighting your campaign’s value. Clearly explain how it benefits their audience and why it’s worth covering. Leverage Social Media: Utilise various social media platforms to amplify your campaign’s reach. Engage with your audience, share your content, and encourage them to participate. Incorporate SEO Tactics: Optimise your content for search engines by using proper SEO tools and relevant keywords and meta tags and structuring your content for easy indexing. Measure and Analyze: Monitor the performance of your campaign using relevant metrics, such as website traffic, social media engagement, and media coverage. Analyse the data to assess the campaign’s effectiveness. Adapt and Refine: Based on the insights gathered, refine your approach for future campaigns. Identify what worked well and areas that need improvement. Stay Updated: Keep abreast of industry trends, algorithm changes, and emerging platforms to continually refine your digital PR strategy. You’re correct that the process of creating a successful digital PR campaign can vary based on a brand’s unique circumstances and the evolving digital landscape. Navigating the intricacies of social media dynamics, Google search algorithms, and emerging keyword trends is complex. However, by following these steps, you can create a comprehensive digital PR campaign that enhances your online presence and establishes your brand as a credible and authoritative entity in the digital landscape. 5 Steps Towards Creating A Successful Digital PR Campaign Indeed, while the landscape is intricate, outlining the fundamentals of a potent digital PR campaign is within reach. Here are the five pivotal steps to forge a victorious digital PR campaign suitable for any online business, let’s have a look: 1. Ideation and Brainstorming Embarking on the journey, it’s imperative to refrain from immediate outreach to influencers, bloggers, or journalists. Commence with a robust ideation phase to precisely outline your campaign’s aspirations. A prerequisite is generating a minimum of 3 to 5 viable concepts, substantiated by an in-depth analysis of your website’s analytics and an overarching achievement objective. This strategic groundwork lays the foundation for subsequent actions. ● Selecting a Unique Theme Opt for a campaign theme that maintains a subtle connection to your brand’s identity, offerings, and solutions. For instance, if your niche lies in travel and hiking equipment, creating content on organic skincare would seem incongruous. Similarly, an all-organic cosmetics label wouldn’t find resonance among avid outdoor enthusiasts. Delve into the context of potential publishing platforms, such as www.greenlivingblog.org.uk, and ensure seamless alignment between your chosen themes and their content spectrum. Particularly if your outreach extends to organic lifestyle-promoting celebrities, crafting campaign topics that seamlessly resonate with their interests becomes pivotal. The strategic pursuit of themes that possess direct or indirect links to your business can effectively captivate the attention of your intended audience. ● Opting for a Potentially Buzzworthy Theme Once you’ve identified the

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