SEO copywriting

seo-tools-for-content-writing
All posts, Blogging, SEO copywriting

SEO Toolbox For Content Creators & Marketers – Top SEO Tools & Features

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It’s estimated that by 2028, the SEO market in the UK could reach a valuation as high as £25 billion. Having a set of efficient SEO tools at hand as a blogger and marketer can help you achieve better search results and higher rankings, not only for your website but also for those of your clients. In my course “How to create SEO-friendly content” I cover and share some of the SEO tools I use, including how I use them to strategically utilise relevant keywords that I have researched. You can also watch how Fernando and I find the best keywords to embed in an article so it ranks quickly and effectively: In this article, I want to help you identify an SEO tool that will work best for you. Try a search for an online tool that can help you perform search engine optimisation. You’ll find too many to count, literally. Don’t let the overload of choices weigh you down. I’ve done the hard yards and can save you hundreds of hours of search, trial, and frustration. The first step I took was to make a list of the functions that I needed my SEO tools to perform. After that, I went on to choose the tools for my SEO toolbox as I already had a clear idea of what kinds of SEO tools and features I wanted. Checking Your SEO Needs Be it a professional website, a blog, or an e-commerce site, there are some basic functions that the tools in your SEO toolbox must be able to perform. These include: Analyse the performance and functionality status of your website. Ensure that content is optimised for better web visibility Compare the site performance with competing sites. Track visibility on social media and platforms to monitor the web traffic. Check backlinks and plan link building. My SEO Toolbox – What’s in it? You don’t need complex and time-consuming software. Simple and small tools can easily perform SEO as well as their complex and often expensive counterparts. Have a look at what I’ve included in my SEO toolbox. The listed SEO tools allow me to perform the required optimisation whenever I need to, without burning a hole in my pocket. Because if you’re just starting out as a blogger or marketer for the web, you won’t be in a position to pay for expensive tools yet. But you still want to create content that is popular on search engines like Google. So the below SEO tools may not be completely free, but some offer certain features for free or they are at the lower end of the scale and many offer free trials to test them as well. Disclaimer: The listed SEO tools are ranked based on their average ratings from higher to lower. All the information provided was correct at the time of this publication but may be subject to change.   1. Google Analytics I mainly use this tool to analyse Google data and as a website owner, you will have free access to Google Analytics once your website is submitted and indexed. I also use it via the seekahost.app to check all my blogs hosted there and their analytics. Pros: Google Analytics offers detailed insights into your website’s traffic patterns, top-performing content, and visitor behaviour over time. Because of its intuitive interface, monitoring performance and evaluating optimisation efforts are simple and accurate. Cons: It only covers Google searches, not other search engines like Bing. Plans: Google Analytics offers a free version with essential features for tracking website traffic and user behaviour, including real-time reporting, custom reporting, audience analysis, conversion tracking, and attribution modelling. Google Analytics 360, the premium version, starts at $50,000 per year and provides enhanced data processing, more customisation options, advanced integrations, dedicated support, faster data freshness, higher limits on custom dimensions and audiences, unsampled explorations, and guaranteed service level agreements (SLAs) for data collection and reporting. Ratings & Reviews: 4.5 out of 5 with 6427 reviews on G2 2. SEMRush Semrush is a comprehensive tool I use for keyword research, competitor analysis, and SEO strategy. I also use it to manage my socials as these increasingly impact SEO. Its advanced features help me gain data-driven insights to finalise my upcoming content strategy. Pros: Semrush offers access to over 26 billion keywords and 43 trillion backlinks, delivering accurate data directly from top search engines. Semrush allows you to understand your competitors’ strategies and explore their keywords & backlinks, uncover new opportunities, and gain insights to enhance your approach. Semrush can identify broken links, and orphan pages, and protect your website from spam link attacks. Cons: Switching between dashboards presents a difficult learning curve for novice users. Plans: Semrush offers three main plans for different business needs. The Pro Plan at $139.95/month provides essential SEO, PPC, and research tools, including keyword research, competitor analysis, backlink analysis and website audits. The Guru Plan, priced at $249.95/month, includes all Pro features plus the multi-location tracking, Content Marketing Toolkit, Looker Studio integration, and historical data. For larger businesses, the Business Plan at $499.95/month adds advanced features such as API access, Share of Voice, free migration from third-party tools, and extended limits. For local businesses, Semrush offers Local Essentials and Local Advanced plans at $50 and $60/month respectively, designed to manage business listings, enhance local visibility, track local rankings, and optimise Google Business Profiles. The Semrush Trends plan, at $289/month per user, delivers consumer insights through tools like Traffic Analytics, Market Explorer, and EyeOn, providing detailed traffic data across 190+ countries. Additional users can be added for $45–$100/month, depending on the plan, and various add-ons are available, such as Semrush Social for $29.99/month to manage social media accounts, Social Content AI for content creation, and the Agency Growth Kit ranging from $69 to $249/month, designed to support agencies with CRM, lead generation, and client reporting tools. For AI-driven content analysis, ImpactHero is available for $200/month. Ratings & Reviews: 4.5 out of 5 with 2290 reviews on G2 3. Ahrefs Ahrefs

top-niche-and-omnichannel-marketing-tips
All posts, digital marketing, SEO copywriting

5 Effective Ways to Utilise Niche Marketing & Omnichannel Marketing

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Niche marketing is a strategy that focuses on a specific segment of the market that has a high potential for growth and profitability and I share more about it in this niche marketing guide. Today’s customers want personalized experiences, which study results by Accenture show where they found that over 91% of consumers prefer shopping with brands offering relevant deals. Niche marketing in combination with omnichannel marketing can help a brand stand out from the competition, attract loyal customers via the right channels, and increase brand awareness. However, it also comes with some challenges, such as focusing on the right niche, creating relevant and effective content, and reaching the key target audience. As a digital marketer and SEO copywriter I share marketing tips based on my experience as a blogger and media strategist working with ClickDo and SeekaHost, two innovative digital businesses in the UK. So, let’s delve in. Tip #1: Conduct thorough keyword research Keyword research is the foundation of any successful niche marketing campaign. You need to find out what your potential customers are searching for online, what their pain points are, and what kind of solutions they are looking for. You can use various SEO tools, such as Google Keyword Planner, Ubersuggest, or SEMrush, to discover relevant keywords for your niche. Analyse your competitors’ keywords and see what gaps you can fill in the market. Once you have a list of keywords, you should optimize your website content, blog posts, and social media posts for them. This will help you rank higher on search engines and drive more organic traffic to your website. Tip #2: Create engaging and informative content for multiple channels Content is the key to building trust and authority in your niche. You need to create content that showcases your expertise, provides value to your audience, and solves their problems. You can use different formats of content, such as blog posts, guest articles, press releases, eBooks, podcasts, videos, social media posts or infographics, depending on your niche and audience preferences. Use storytelling techniques to make your content more engaging and memorable. For example, you can share your personal experiences, case studies, success stories, or customer testimonials to illustrate your points. You should also include clear calls to action in your content to encourage your readers to take the next step. I share more tips on lifestyle branding via marketing channels here: Tip #3: Expand your online presence with social media and email marketing Social media and email marketing are two powerful ways to connect with your niche audience and grow your online presence via additional channels. You should use social media platforms that are relevant to your niche and where your audience hangs out. For example, if you are targeting young professionals, you might want to use LinkedIn or Twitter. If you are targeting visual learners, you might want to use Instagram or Pinterest. Create a consistent brand voice and style tailored to all your social media channels. You should post regularly, interact with your followers, share valuable and unique content, and join niche-related groups or communities. Email marketing is another effective way to nurture your leads and convert them into customers. You should build an email list by offering freebies, exclusive deals or incentives via own your website or blog or even other websites where you can gain more exposure. You should then send them personalized and relevant emails that offer more value, build trust, and persuade them to buy from you. Establishing a loyal followership via all your channels will ensure that your brand continues to be visible and interacted with. Tip #4: Collaborate with influencers and experts Influencer marketing is a strategy that involves partnering with influential people in your niche who have a large and engaged following. Influencer marketing can help you reach a wider audience, increase your brand awareness, generate more leads, and boost your sales. However, you need to choose the right influencers for your niche marketing campaign. Look for influencers who have a similar target audience as yours, share similar values and goals as yours, and have a high level of trust and credibility among their followers. You should also negotiate a fair compensation and set clear expectations and goals for the collaboration. You can ask the influencers to promote your products or services, create sponsored content for you, or co-create content with you. Tip #5: Monitor and measure your results The last tip for niche marketing via different channels is to monitor and measure your results regularly. You need to track various metrics, such as website traffic, social media engagement, email open rates, click-through rates, conversions, sales revenue etc., to see how well your niche and omnichannel marketing campaign is performing. Use analytics tools such as Google Analytics or Clicky Analytics to analyse your data and gain insights into your audience behaviour patterns preferences etc. You should then use this information to improve your niche marketing strategy accordingly. Test different elements of your campaign to see what works best for your niche audience. See how I do this for websites I manage here: Closing Thoughts Niche and omnichannel marketing combined is a great way to differentiate yourself from the competition and grow your online presence. However, it requires a lot of tailored research, planning, creativity, and execution. You need to find the right niche and channels, create relevant and engaging content tailored accordingly, reach, and connect with your target audience, collaborate with influencers and experts, and monitor and measure your results. By following these five trending niche and omnichannel marketing tips for digital marketers and SEO consultants, you can achieve success in your niche and omnichannel marketing campaign. If you need any help with niche marketing or any other aspect of digital marketing, you can contact me or the team at ClickDo or SeekaHost. We have the expertise and experience to help you grow your online presence and business in any niche.

best-ways-to-secure-backlinks-from-reputable-websites-to-boost-seo--branding
All posts, digital marketing, SEO copywriting

Best 20 Backlink Strategies to boost SEO & Branding

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Google has confirmed that ranking without links is really hard and has updated its link-building policies hundreds of times and it will continue to do so. I write SEO-friendly web content or blog content and optimise images, titles and meta tags for search engines to achieve higher ranks. I use analytics and link analysis tools to analyse relevant and easy-to-rank keywords, competitor statistics and to monitor a website's performance. I also work in content publishing, link-building, social media and email marketing. As a Digital Marketing and PR Strategist, I’m passionate about creating brand awareness and online visibility through top-notch content publications on suitable platforms. I provide expert guidance on news and press release publications, guest publications, interviews, features and more – check out some of my case studies: Links are the most important ranking element, and the Google Core Algorithm is still link-based. To make sure that you do link-building the right way so that you achieve the best results, we decided to compile a useful list of link-building strategies you should try! From my viewpoint, appropriate link-building is not straightforward and there is no general recipe, there are numerous white hat SEO and link-building tactics you can use to boost your website’s ranks on search engines. Here’s more about my take on guest posting as a  digital marketer at ClickDo: 1. Skyscraper Technique Skyscraping is one of the most popular link-building strategies. It takes a lot of work, but if you do it the right way, you’ll get quality backlinks, traffic, and business leads. It’s a combination of high-quality content, in-depth research, competitor backlink analysis and email outreach. The following are the main steps for the skyscraper technique: Find relevant content with high-quality backlinks; Find the website contact and discuss collaboration options; Improve your content and outreach to potential customers or best let them find you through high-quality content that ranks. 2. Link Building with Content Executing this challenging yet highly successful strategy can be another effective method to rank well on Google. Write content that will draw in readers, share it on social media, and drive referral traffic. Make sure your content is well-structured and free from grammatical errors. There are many web design techniques and tools available to help you make your content more engaging and eye-catching. Using a blog for link building involves creating high-quality content that attracts links from other websites, thereby improving your search engine rankings. Here’s a step-by-step guide on using your blog for link building: Develop high-quality, informative, and engaging blog posts that naturally attract links. Identify topics relevant to your niche with the potential for link attraction through keyword research. Ensure your blog posts are well-optimised for search engines by using relevant keywords in titles, headers, and content. Actively share your blog posts on social media and other channels to increase visibility. You can use a tool to plan when your social media posts go out. Contribute to other reputable blogs in your industry, including a link back to your own blog in the author bio or content. Connect with influencers and bloggers in your niche to foster natural link-building opportunities. Link to your own relevant blog posts within your content to enhance SEO and encourage exploration. Identify broken links on other websites and suggest your content as a replacement. Develop comprehensive guides or tools that provide unique value and attract organic links. Engage in forums and groups, sharing your expertise and linking to your blog when relevant. Use tools to track your website’s performance and new backlinks, adjusting strategies as needed. Remember, building high-quality, natural backlinks takes time and effort. Focus on providing value to your audience, and over time, you’ll likely see an increase in the number of links pointing to your blog. 3. Create a Blog Effective link-building using a variety of dynamic tactics is made possible by a blog or blog network. By consistently churning out valuable, niche-specific content, your blog becomes a go-to resource for others in the industry, naturally attracting backlinks. Leveraging internal linking not only enhances user experience but also signals to search engines the depth and interconnectedness of your content. There are opportunities for reciprocal linking when you guest write on reputable sites and work with influencers, which broadens the audience for your network. Social media plays a crucial role, as sharing blog posts amplifies visibility and encourages others to link back to your content. Moreover, being featured on resource pages or roundups within your niche establishes your blog as a valuable reference, resulting in valuable backlinks. Proactive approaches, such as identifying broken links on other sites and offering your content as a replacement, contribute to a robust link-building strategy. In essence, a well-maintained blog or blog network becomes a strategic nexus for organic link growth, solidifying your online presence and authority. 4. Educational Content and Case Studies to Invite Collaborators Google SERP is full of “how to” articles, and if yours ranks well, people will want to work with you. You can always focus on a specific audience with your insights and opinions, or you can provide step-by-step instructions and video tutorials. Most people are looking for solutions to questions. A case study can be a great source of backlinks! Case studies always give new information. Ensure you have good data, research, and try to test industry myths. Review products or services like an expert. 5. White Papers White papers are widely used in B2B, but you don’t need to be a company to conduct in-depth industry analysis. You just need to share your perspective, data, and knowledge that others can use. White papers are an excellent way to network and build relationships. 6. Guest Posts Backlinks can be obtained through guest posting. Conduct website research, develop excellent content, and try to post it on a reputable site. They normally have tight guest posting standards and getting your work accepted can take a long time. It takes a little longer, but it works, probably even better than outreach in some cases.

guest-and-pr-publication-case-study-analysis-menuall-willbold-blog
All posts, digital PR, SEO copywriting

How effective are Guest Posts, Expert Guides, Listicles and Press Releases? – A Case Study Analysis of the Green Living Blog

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Many more people are asking if it’s worth getting published on the Green Living Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo which you can also view in this video: . I want to start by highlighting that the magazine achieves an average of 2k views monthly and over 8k events as you can see below. This means that the visitors are very engaged and interact with the content by clicking on added internal and external links, buttons, images, videos, or embedded posts. For people looking to get published or featured on the Green Living Blog or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. It is fair to say that with over 8k actions within a month, the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits. The Green Living Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change. The magazine publishes content covering eco topics in categories like business, technology, retail, home and living as well as directory posts and listicles which feature top-rated businesses and organisations in the sustainability sector. It invites anyone looking to share expert advice, eco insights, tips, and hacks to get featured, so there is an opportunity for eco representatives as well as experts and authors to get guest content live. Let’s start by looking at the most common and preferred format – the guest post. Guest Post Case Study: Advantages and Disadvantages of Bioplastics Bioplastics: Pros & Cons and are they the Future? The authors at the Green Living Blog regularly publish editorial articles and guest posts. This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within just 3 months with nearly 1k clicks and nearly 20k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example. This post has been ranking successfully because it covers popular related keywords such as “pros and cons of bioplastics” or “bioplastics” which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines also in terms of the images and articles metadata. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo. Expert Guide Case Study: The Role HVAC Plays in Green Building Design Why HVAC plays a Key Role in Green Building Design Moving on to another popular publication format, here is an expert guide case study. You will see a section called Green Expert Guides when you come to the Green Living Blog homepage and that’s where how-to guides, opinion pieces and tutorials are featured. Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if the author or featured brand is looking to boost its credibility and visibility. As you can see in the statistics below this expert guide ranks on Google for keywords such as “HVAC system in green building” or “green building design”, which leads to it being noticed by readers looking for very niche and specific information, reaching a knowledgeable audience that is more likely to engage with the added resources. This helps give an author or business better visibility within their niche, establishing them as experts among a targeted audience. Being found for search terms that would establish a brand that is not yet well known and searched for adds further benefits to such a format. The GLB team can provide content support with such formats where required to make the expert guide as effective as possible to ensure that the shared insights reach the right people via the platform. Listicle Case Study: Top Green Apps to Tackle Environmental Issues 20 Green Apps to Tackle 21 Environmental Issues Helping Us Live Greener Lives Listicles or list posts that list top-rated brands, products or services are another speciality at the GLB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles, directories and comparisons provide a great overview of whatever one is looking for. As you can see in the data below this listicle has received nearly 40k impressions on Google alone over the last 6 months and ranks for several keywords including very competitive search terms such as “green apps” and “environmental apps” which helps to introduce the brands listed to people that might have never come across it. The listed brands can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search, hence why this format provides a great boost in terms of marketing, SEO, and trust. Media Release Case Study: WNBR London 2023 – 100 Years of Naked Bike Riding for Sustainability World Naked Bike Ride London 2023 – 100 years of Naked Bike Riding for Sustainability Press release publications which are called media release publications are another format that works well for seasonal events and announcements. This particular case study shows how a tailored and keyword-optimised release can achieve significant results, especially shortly after publication which matters for more time-sensitive publication formats such as this. The below statistics show that the media release ranks for search terms such as “WNBR 2023” and “WNBR London 2023”, which helps with creating awareness of an event and introducing a brand to people looking for something specific

how-effective-are-guest--pr-publications
digital marketing, digital PR, SEO copywriting

How effective are Guest & PR Publications – a Case Study Analysis of London Business News

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Many more people are enquiring about getting published in the London Business News Magazine hence why I had a deeper look into case studies I have analysed as the digital marketer and SEO strategist at ClickDo and the editor-in-chief at this magazine. I want to start by highlighting that the magazine has recently reached 15,000 visitors in a month, meaning it gets over 500 visitors daily who spend an average time of 4 minutes on the site. For people looking to get published or featured on London Business News or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. With nearly 30k actions and a solid on-page time spend the chances of achieving clicks and conversions with guest blogging here are increasing, besides the obvious SEO benefits. The London Business News magazine offers different forms of publications as a media platform, and I had a closer look at the performance of these different formats in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change. The magazine publishes content covering categories like business, technology, property, and hospitality as well as directory posts and listicles which feature top-rated businesses. It invites anyone looking to share expert advice, business insights, tips, and hacks to get featured, so there is an opportunity for all types of businesses as well as experts and authors to get guest content live. But what do you get out of a guest or PR publication on this site? I summarise my findings in this clip: Let’s start by looking at the most common and affordable format – the guest post. Guest Post Case Study: How to overcome Jet Lag when travelling from London to New York Editorial articles and guest posts go up regularly on this news site. This specific article has been performing very well as a guest post (the editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with over 1k clicks and nearly 19k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example. This post has been ranking successfully because it covers popular related keywords such as “how to overcome jet lag” or “travel from London to New York”, which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines in terms of the images and article metadata. I have created an SEO copywriting course at the SeekaHost University where I share more about SEO content optimization and on my personal blog I reveal how to create an article that Google will send many readers to. Interview Case Study: Entrepreneur Interview with Nevine Country, Playdate App Founder Moving on to another popular publication format, here is an interview case study. You will see a section called Business Spotlight when you come to the London Business News website and that’s where interviews, opinion pieces, entrepreneur stories and event coverage are featured. The advantages of such a publication format become clear upon seeing the statistics, especially if it is linked with a brand launch or another significant business announcement. As you can see in the screenshot below this interview ranks on Google for keywords such as the entrepreneur’s name, the brand name as well as other related search terms such as “single parent dating app”. This helps with introducing a brand to the market in connection with a personal story while being found for search terms that would establish a brand that is not yet established and searched for. It also benefits the entrepreneur by building their personal brand alongside their business brand. For a founder, an interview offers the opportunity to publicly back the brand, product, or service and showcase the personal journey and motivation. For the interview to be this effective the Q&As need to be SEO optimised based on the focus and USP, which must be incorporated strategically for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and I offer further guidance on how to build a Google Knowledge Panel for anyone attempting this. I have been the interviewer and interviewee, which helps me with analysing and advising on this PR format better. Check out this video, where I was interviewed about the LBN magazine: Social Media Case Study: Gaining additional Exposure through Network Shares for BVS Mortgages Interview Social media shares add an additional exposure factor to a publication. The LBN magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows. Through related hashtags and tags, social signals boost the brand and entrepreneur and if they already have a solid network, their connections might also share their interview, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every interviewee should ensure that they utilise their social media channels as well for any publication related to them and their brand. Entrepreneur Story Case Study: British Entrepreneur Lucy Rout’s Tabuu Pill Cases Entrepreneur stories with a unique angle are another speciality at the LBN magazine. This format helps the entrepreneur and their business to be referenced effectively on the Internet. Readers are intrigued by the human story behind a business and the entrepreneur story provides an insight into the background of a business and the motivation as well as the people involved from a storyteller’s view. As you can see in the data below this entrepreneur story has received over 3000 impressions on Google alone over the last 3 months and ranks for several keywords including the entrepreneur’s name, the brand name and related

content-writing-services-for-seo-marketing
Blog Writing, Copywriting, SEO copywriting

7 Content Writing Services to Offer for SEO Marketing

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Content Writing has undergone significant change in recent years. Technology has undoubtedly given content writing and content creation a significant platform and content consumption is at a peak today. According to various sources gathered on Bing and Google search, in 2022, every minute on the internet, users sent 231 million emails, streamed one million hours of video, shared 1.7 million pieces of content on Facebook, and spent 90.2 million dollars on cryptocurrency. It is very clear that content and data are the new gold in the digital era and content creators need to know about the various types of content writing services they can offer to their market to remain relevant in a time where Artificial Intelligence can deliver a lot of content, including written and visual content. I will therefore walk you through different types of content writing services for SEO marketing and how each of these services can be tailored to remain in demand and effective for clients, websites, and marketing campaigns. The Top 7 Content Writing Services Content Writers can offer 1. Copywriting Services Copywriting service is a professional service that provides high-quality content for various purposes, such as websites, blogs, social media, newsletters, ads, brochures, and more. Usually, this entails providing relevant written material according to the requirements of clients for the web, advertisements, or other forms of communication and marketing. The art and science of writing to convince, influence, and motivate people to perform the desired action is what copywriting is all about. It covers various specialties, including editorial, advertising, public relations, direct marketing, and social media. A copywriting service can help a business communicate its message or mission effectively, persuade its audience to take action and boost brand awareness and credibility. The copywriting services I offer, for example, range from creating brand-new content for web pages to improving content for search engines and marketing purposes, taking target keywords into account in combination with project briefs. I train our skilled assistant writers to provide unique, SEO-friendly content to take a client’s digital marketing and SEO strategy to the next level. You can learn more about what I offer here:   A professional copywriting service can therefore save clients time and money by taking care of the research, writing, editing, proofreading, and SEO optimization of their content. 2. Blog Content Writing Services A blog content writing service is a type of service that provides high-quality and engaging content for blogs as the name suggests. Blog content writing services can help blog owners scale their blog content to attract more visitors, increase conversions, and establish their authority in their niche. Blog writing services typically offer different packages and options for different needs and budgets, and they should tailor the content to their client’s requirements and unique voice. Some of the benefits a blog content writing service should offer are: – Saving time and energy: Blog owners can focus on other aspects of their business while the service handles content creation and editing. – Delivering professional and SEO-friendly content: Blog content writing services offer experienced and skilled writers who know how to write for different audiences and optimize content for search engines using various SEO tools. – Boosting credibility and reputation: Blog content writing services can help blog owners to showcase their expertise and knowledge in their field and build trust with their readers. – Increasing engagement and loyalty: Blog content writing services can create content that is relevant, informative, and entertaining for the readers, encouraging them to interact and return for more. Blog writing aims to build relationships with readers and open doors for customer interaction. In general, it can be a successful strategy for companies to expand their online visibility and connect with their target market through targeted posts. Businesses can create a strong online presence with SEO blog writing services in particular. Professional blog writing services help brands establish themselves as thought leaders in their industry, improve their search engine performance and visibility and generate leads and sales. Expert writers will collaborate closely with clients to understand their business and target market before producing high-quality blog content, consistent with their objectives and marketing strategy. 3. Web Content Writing Services Web content writing involves writing for different websites to demonstrate their services or products to a target audience. Today, every company, large or small, competes with one another online to sell its products or services. The website should feature tailored and targeted content that simplifies its offerings and assists businesses in grabbing a larger number of potential buyers and eventually increasing sales with effective and converting Calls To Action (CTAs). The content must be creatively written to draw in potential customers and follow the best SEO strategies to gain visibility where needed. Website content can be extremely versatile ranging from home page content to policy content and service or product page content. Now more than ever web content writers need to understand the importance of engaging, high-quality web content for websites that are viewed on various devices. That’s why they should provide expert web content writing to help their clients attract and retain website visitors, enhance conversions, and leads, and establish credibility with their audience. Additionally, web content writing services can be crucial in supporting key (sales) landing pages or service pages for particular marketing campaigns and the copy must be highly effective and converting, which requires skilled and experienced experts who have created such web content successfully in the past, which they ideally showcase in their portfolio. 4. Social Media Writing Services One of the most effective ways to spread the word about services, products, and a brand is through social media. Additionally, it can be a fantastic way to drive traffic to websites, landing pages, and marketing campaigns. However, often social media campaigns don’t achieve a high number of likes or shares and lack engagement. So, the copy in combination with the right hashtags and tags as well as visuals is key to achieving good results. This is the effectiveness of social media

link-analysis-software-for-seo
Blogging, SEO copywriting

The 6 Best Link Analysis Software Tools for SEO Ranked by Ratings & Pricing

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As a content writer, blogger, or marketer you will understand the importance of SEO tools and link analysis for any web presence. If you are new to this subject, then read on. What is a link analysis? Link analysis helps you understand how your website is referenced on other sites on the web or to check that links you have built in the past are still active. This is especially important for guest posting as you would have invested time and effort into writing the guest content published on a website and you would want to ensure that the link in your content remains active. Link building and link analysis are therefore key elements of improving your link profile and boosting your search engine rankings and traffic to make your website and brand stand out and convert. What is link analysis software? Link analysis software can help you with tasks like finding link opportunities for potential guest posting or link-building collaborations, monitoring your backlinks, analysing your competitors’ link strategies, and identifying and removing toxic links. However, there are many link analysis tools available with different features, ratings, and prices and before you pick one, it is recommended that you compare the top-rated options first to ensure you find the solution that delivers what you need at the best rate. Below I compare six of the top-rated link analysis software tools for SEO writers and marketers based on their features, reviews, and pricing, which I researched with the help of the Bing AI answer engine tool. I also share tips on how to use them effectively based on information I have researched on the web about these tools. I have only used Ahrefs and SEMrush myself and have added my personal opinion here. I suggest you narrow down a selection suitable for your purposes and try to use a free test trial version first before committing to a subscription. 1. Ahrefs 18 Ahrefs’ hacks we bet you didn’t know of ⚡🧵 pic.twitter.com/Rah41va41S — Ahrefs (@ahrefs) March 23, 2023 Ahrefs is one of the most popular SEO tools in the market, whose quality of data presentation and filtering offers valuable support. It has a comprehensive link analysis feature that lets you: Explore any website’s backlinks and see their metrics, such as domain rating, URL rating, referring domains, organic traffic, etc. Discover new link opportunities using various methods, such as content explorer, broken link checker, link intersect, etc. Monitor your backlinks and get notified of any changes or issues. Audit your backlink profile and identify low-quality or spammy links that can hurt your rankings. Export and download your backlink data in various formats. Ahrefs has a huge backlink index of over 16 trillion links and 295 billion pages. It also has other useful features for keyword research, content analysis, rank tracking, site audit, and more. I mainly use Ahrefs to search for easy-to-rank keywords for my content, website metrics, and content performing well and to track and check do-follow and no-follow link placements. It is certainly a comprehensive tool, which costs a fair amount, but used right, provides a good ROI. Ahrefs has four pricing plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month). You can also get a 7-day trial for $7. Ahrefs has a 4.6/5 rating on Capterra based on 238 reviews. Users praise its data quality, functionality, user interface, and customer service. 2. SEMrush 10 ways to get quality backlinks: •Linkable Assets •Resource Page Link Building •Broken Link Building •The Skyscraper Technique •HARO •Link Gap Analysis •Provide Testimonials •Supplier Links •Business Association Links •Listicle Link Buildinghttps://t.co/qDCzQqdfOl. — Semrush (@semrush) April 4, 2023 A multifunctional tool that offers a wide range of SEO features, including: Backlink analysis tool that helps you evaluate the quality and quantity of your links, Comparisons of your link profile with your competitors, Searches of new link prospects, Keyword research, Rank tracking, Site audits, Content marketing. I mainly use SEMrush to filter keywords with low keyword difficulty, search for website metrics, compare competitor websites, and track and check link building. Its interface is not as easy to use as Ahref’s in my view, but it offers many functions that are useful for link analysis and SEO content writing. SEMrush has a 4.6 out of 5 rating on Capterra based on 1,216 reviews and costs $119.95 per month for the Pro plan. 3. Ubersuggest Want to find new keywords to improve your website’s search engine rankings Ubersuggest’s Keyword Generator tool has got you covered! With this powerful feature, you can generate a list of relevant, high-traffic keywords in just a few clicks. 🚀https://t.co/BHyMnjgxH0 pic.twitter.com/uUeFgqBpIL — Ubersuggest (@ubersuggest_seo) March 31, 2023 Ubersuggest is the brainchild of SEO guru Neil Patel and a free SEO tool that offers a simple but effective link analysis feature. It allows you to: See any website’s backlinks and their metrics, such as domain score, page score, anchor text, etc. Filter the backlinks by type (do-follow or no-follow), platform (blogs, forums, etc.), or date (new or lost). Find new link opportunities by analysing your competitors’ backlinks. Export your backlink data in CSV format. Ubersuggest also has other features for keyword research, content ideas, site audit, rank tracking, and more. It is free to use for up to three searches per day. You can also upgrade to Ubersuggest Pro ($29/month) or Ubersuggest Enterprise/Agency ($49/month) for more features and unlimited searches. Ubersuggest has a 4.5/5 rating on Capterra based on 108 reviews. Users appreciate its simplicity, functionality, value for money, and customer support. 4. Link Explorer by Moz The SEO Keyword Research Cheat Sheet will help you answer questions for your business, such as: What classifies a desirable keyword? 🤔 How do I build a keyword list? 🔑 Where should I place keywords on my page? 🖥️ Download the free PDF now: https://t.co/5cIrNBnsKd pic.twitter.com/qxaMMwcjUy — Moz (@Moz) April 3, 2023 Link Explorer by Moz is a powerful link analysis tool that helps you understand and improve your link profile. It enables you to: Access the

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All posts, Blogging, Copywriting, Most popular posts, SEO copywriting

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

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Want to know the one word that makes humans powerful? It’s – networking. Guest blogging is as close as it comes to networking online for copywriters and digital marketers and at ClickDo Ltd. we use it constantly to grow our blogs and websites and rank them higher on search engines. However, it’s not easy to get your guest content published on reputed platforms and often people write poor copy, stick a backlink in and think that’s off-page SEO done and dusted to boost their domain authority and search engine ranks. But it’s not just about the link building here, it’s also about being strategic with your guest content and applying proven SEO copywriting techniques effectively. What is the Power of Guest Blogging? If you manage to land a guest post on a high-profile website or even established magazine or newspaper, it can truly give your author profile and website a massive boost on search engines. See some examples of guest posts I have curated that increased our ranks here: Edu Gorilla Magazine: Top 7 Ways to be in control of your kids online safety Careers Help Magazine: Why Choose a Career Path with Digital Skills? Entrepreneur.com Magazine: 5 Strategies to Build an Online Portfolio for Business Performance Success Many of these guest posts along with infographic submissions have enabled me to rank this blog, manuelawillbold.com as well as other websites and blogs, like the UK Education Blog, in top positions on search engines like Google (snapshot was taken 04/10/20): But guest posts and press releases or success stories have other benefits too apart from influencing a website’s SEO. They can also drive direct traffic to your website you have interlinked or mentioned in your post, which enables you to reach a wider readership you may not get exposed to otherwise. See how on the day that the Digital Entrepreneurship Story I wrote and submitted to Home Business Magazine, which has over 100k monthly traffic worldwide, drove double the amount of visitors and tripled my pageviews I normally get to my blog (screenshot from my SeekaHost App Hosting Control Panel): You can clearly see the impact in this example. Another aspect I want to mention is that through guest blogging you increase the chances of other bloggers or writers referencing you as well as they may come across your information more frequently or from sources they refer to more often. My article about Geography Apps was mentioned in a list post on this website for example, without me asking for it:https://bestappsfinder.com/best-geography-app. So, if you create high-value content that is SEO optimised and share it across the web, you will certainly see the rewards as people find it on search engines and reference it. How to go about successful Guest Blogging & SEO Copywriting? How do I get my guest posts published? Read on and you’ll find out. There are two types of guest bloggers: those who aimlessly use the same pitch for every blog offering guest posts, and those who send out a personalized pitch depending on the blog. Don’t be the former. Doing your research first is key. As you can see in my examples above, I check out relevant guest posting sites first via SEO analytics tools to find out their domain authority (DA), domain rating (DR) and their monthly traffic worldwide or country-specifically, depending on what my goal is for the guest post. To see an impact, I would recommend going for sites with a DA of at least 20+, ideally between 30-60, where you may get free publications. For sites with higher DA’s you will likely have to pay a publication fee, but it can be a worthy investment, if you get the content, the link placements and the media materials right. Once you get the approval for your email guest post pitch (tip: make it short and sweet and relevant for the guest posting site’s audience), you should follow their editorial guidelines and craft your article carefully. Check out this ClickDo guide on all the secrets for a successful outreach campaign: Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these SEO copywriting techniques compiled to put you in the running with the rest of the successful bloggers. If you consider these, you should be able to get your guest posts published with the ultimate SEO advantages. 1. Understand the Blog’s Unique Voice You would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you. Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point. Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog. Give them what they resonate with and try to find the person in charge and email them directly with a concise pitch that is relevant for them. 2. Submission Guidelines are your Cheat Sheet If you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference. Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog. Ensure your writing reflects every guideline listed by the blog and when placing your backlinks, be considerate and strategic according to your blogging

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All posts, Blogging, SEO copywriting

10 Top Alternative Search Engines To Google That Support Good Causes

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We have the world’s information at our fingertips through internet search engines and some people are utilizing this feature by raising social consciousness. Social consciousness spreads awareness about what is happening in our society and world. Many businesses, organizations and people now speak up about what they believe in and fight for on social media platforms and other internet channels. Hence why I discuss the top 10 alternative search engines to Google that are the best alternative search engines to use, if you’re fed up with the tracking and data privacy issues on Google. Why use alternative search engines than Google? An example of such philanthropy I came across recently when the founders of search engine SearchScene.com contacted me and we conducted an interview for the London local news website the londonbusinessnews.com. I realized that more search engines donate a part of their revenue for charity work related to different causes such as environmental initiatives for climate change or pollution, which in turn prompted me to create more awareness of this phenomenon. As a copywriter with an SEO background, I am fascinated to learn about emerging search engine alternatives. I have therefore researched the latest search engines that don’t just offer their users a great search experience, but also contribute something to our planet. The revenue of these sites mostly depends on advertising and the number of clicks that have been made throughout a search. What to consider when using different search engines than Google? From an SEO point of view, you should be aware that some of these search engines will not provide data in the same way Google does. Some only store selected data sets from searches for improved user privacy such as the total number of searches from each country and each device. Because many are committed to environmental causes, they try to minimize the amount of data they collect to reduce their carbon footprint. You will also be less likely to find their data being used in SEO analytics tools. This indicates that SEO will be impacted by users compiling their searches with different search engines and that SEO tracker tools need to ensure they still provide adequate SEO data that is reflective of most internet searchers. Any SEO expert should take such factors into consideration when they conduct SEO audits and research for websites. I therefore recommend you test them all yourself to understand them better and perhaps find a more sustainable alternative to Google, if that is something you care about, but who wouldn’t considering the current climate emergency. 1. GoodSearch Search Engine The innovative concept behind GoodSearch to be found via https://www.goodshop.com/ is a mix of Groupon that helps in the greater good. It is an online search engine that allows users to browse discounts on everything, from body lotions to sunglasses. The search engine provides a collection of retailers to choose from when you want to shop but still want to save some cash. The search engine includes retailers like Abercrombie and Fitch, Barnes and Noble, Dell, and buybuy Baby. GoodSearch donates 50% of its revenue for philanthropy. They have more than 110,000 retail partners. This search engine not only gives people the joy of shopping but also the satisfaction that their money will be used for a good cause. 2. Ecosia Search Engine This Germany-based search engine plants trees. It works as an extension of Google Chrome, and thus it can be installed very easily. You need not adapt to any different way to search on this engine, and you can easily get used to working on it instead of chrome as its interface is very similar. Their mission is to plant more than a billion trees all over the world, and they do so by raising funds through advertising revenues. Ecosia comes with paid advertisement links, and when you click on one, they receive the payment. The search engine makes it easy to plant trees in places like Madagascar where native vegetation and land have suffered an extreme level of deforestation in the past years due to the trade of palm oil. This site is used by around 16 million people monthly. Ecosia also maintains transparency by making its financial reports public, which ensures that the money is being used as promised. 3. Search Scene Search Engine This Charitable Search Engine donates 95% of its profits from ads to humanitarian and environmental charities that fight the causes and effects of climate change and users can choose which of their nominated charities they would like to support. A special feature is that every time you refresh your search you get to see stunning scenery, hence the name “SearchScene”. When users conduct a search, they get the baseline search results from Microsoft Bing and their own knowledge panels, instant answers, and widgets. Search Scene is a charitable search engine that provides actual, traceable receipts for all its donations and their knowledge panels are often split into tabs that break down a search into different subtopics for a better organized search. 4. Ekoru Search Engine This search engine donates its revenue to partner organizations involved in ocean cleanups. The technology that they use is powered by hydroelectricity, and hence, every search made by an individual will be eco-friendly. The company donates 60% of revenue generated from clicks on sponsored search results. Every search initiated by a user will help the organization clean the oceans. Each month, Ekoru raises money for a new environmental or social cause that is highlighted for the users. Using this search engine is simple, you do not have to learn anything new to use it. You just surf the internet in the same way as with Google, but you will be able to contribute to saving marine life and the environment. 5. Elliot For Water Search Engine Elliot For Water is the very first search engine that encourages users to help people who require clean water. The advertisement revenue collected by the search engine is used for such

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All posts, Blogging, Copywriting, Most popular posts, SEO copywriting

How to Create a Blog Post Google Will Send Many Readers to?

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In today’s digital world, it has become challenging to write blog articles that make it to the top on search engines. Blogging consistently and writing an engaging post that not only ranks on search engines but attracts huge traffic is a hard nut to crack. According to research, blogs where posts are consistently going up, are 13% more likely to rank higher in the search results than the websites that update blogs once or twice a month. And you can find 100 prime examples of famous UK bloggers that have managed to reach the top with not just one but many articles. So, how can you become a Top Blogger ranking at the Top of Google? What are some exclusive blog writing techniques that can help you take your site to the top of the search engines? If you are searching for the answers, you have come to the right place! In this post, we’ll discuss the ways you can boost your organic traffic and search engine rankings by writing a compelling and exceptional blog. Read on. Optimize your Site for Search Engines This is no longer an era where you can write a blog post on any topic, insert keywords, upload images, and expect your content to get great exposure. If you want your blog to get ranked on the first page of search engines, you need to do some hard work. Today, people often employ two major strategies for blogging: On-page Site Optimization Off-page Optimization On-page SEO involves: keyword research with reliable SEO tools, meta-description containing rankable keywords, image ALT text containing keyword variations, headers & sub headers containing keyword variations, bullet points/clear paragraphs, and everything that makes your article unique and engaging and relevant for what your potential readers are looking for. Watch this recording of how the #1 SEO consultant Fernando Raymond and I published a comprehensive guide of nearly 2000 words on the WordPress blog university.seekahost.com, applying all the listed on-page SEO strategies and tips step by step: This is the most popular yet common way of allowing the search engine’s spiders to crawl your website and index it. Off-page SEO involves: blog promotion through backlinks, guest posting, Infographics submissions, blogger outreach and collaborations, link building strategies. citations and listings on directories or business lists. With billions of active blogs on the internet, it gets quite difficult for new bloggers to get their content on top of the search results. Therefore, they start blogging, sweet pitching, guest posting, and cross-promotion techniques to generate quality backlinks from other authority sites. You can learn more about content marketing techniques like business listings, guest posting opportunities and press release services I offer through SEO consultancy ClickDo in these articles: However, you cannot expect Google to rank your blog in the first ten search results unless you write a compelling and well-written blog post to start with. Content quality and comprehensiveness as well as relevancy are key indicators Google uses to rank websites according to their latest search quality evaluator updates and guidelines. Use the right SEO Writing Strategies Sure, people use paid advertising techniques to drive more traffic to their pages. But the problem is paid methods don’t encourage organic traffic generation through organic search results. Research suggests that roughly 70 to 80 percent of bloggers don’t use paid search services at all. They totally rely on the on-page SEO tactics to drive traffic to their website. Fortunately, these strategies work for them. You don’t need any paid ads if you manage to master the on-site SEO optimization. SEO content writing is the only possible way of generating organic traffic and genuine leads. The question is what on-page actually includes? Optimizing your blog for search engines using keywords, meta-data, and multimedia content (such as videos, images, infographics, charts, and etc.). Writing a detailed blog on the given topic. Answering as many questions of the audience as possible through your blog post, adding most searched for keywords. Providing your audience with an accurate solution to their problems. Keeping the engagement of your visitors by structuring your content effectively. That’s it! You don’t need to spend hundreds of dollars to get organic traffic. Instead, a compelling blog post that solves customer’s problems is enough to get your website on the first page of the search results, if you can also get some good backlinks for it with related anchor texts. It is worth to note that SEO friendly web content focuses on visitors rather than search engines and I’d suggest you also test alternative search engines to Google for keywords for your blog post. Write a detailed and well-structured Blog Post A compelling blog post is something that everyone loves to read. You create a blog, select a theme, add content to it, upload media like images or videos, and carry out the necessary SEO strategies. But you still don’t get the search results you want? The reason can be a boring post that seems way too complicated to be understood. Through well-structured and compelling blogs, we don’t mean a post that is 100% grammatically correct or sounds professional (even though you should use a grammar and spell checker tool!). But it should be written in a way that your users find it interesting and informative as well as easy to follow. The structure is the first thing your readers look at via your table of content. It should be so engaging that visitors don’t think twice before checking out other blogs. For more tips on how to structure a WordPress blog post, check out this tutorial: Here’s how you can achieve a well-structured Blog Post   Write an eye-catching title Write a title that makes users more curious to click on your blog’s URL and read the full article. It should be between 50 and 60 characters. Make sure that you don’t stuff keywords unnecessarily in the title. Use it wisely i.e., only if it fits naturally. Write an attractive introduction The intro should be short and tell

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