All posts - Manuela - Blogger

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Wie man in Deutschland online Geld verdient (9 bewährte Optionen)

manuela / January 30, 2023

Das Konzept der Arbeit von zu Hause oder Remote-Arbeit war noch vor einem Jahrzehnt fast unvorstellbar und viele konnten sich nicht vorstellen, Online-Jobs in Deutschland zu haben. Jetzt gilt es als die neue Normalität, vor allem seit dem Lockdown aufgrund der globalen Covid-Pandemie. Das Internet hat neue Perspektiven eröffnet und online zu arbeiten, bedeutet keine langen Arbeitswege mehr, gefolgt von längeren Arbeitszeiten. Ich habe beschlossen, den UK Education Blog im Jahr 2018 als Nebenbeschäftigung zu starten, während ich Vollzeit als Pädagogin arbeitete. Es hat mir ermöglicht, jetzt Vollzeit als Blogger und Medienstrategin für ClickDo Ltd. zu arbeiten, während ich einen digitalen Nomaden-Lebensstil lebe. Und ja, ich liebe es! Lese hier alles über meinen ersten digital inspirierten Sommer 2018. Du kannst eine profitable Karriere von deinem Sofa aus starten, arbeiten, wann du willst, deine Freizeit flexibel genießen und etwas bewirken. Du kannst sogar ein digitaler Nomade oder digitaler Unternehmer werden. Es ist einfacher denn je, solange du einige digitale Fähigkeiten wie SEO, digitales Marketing oder einfach die Verwendung von Microsoft Office und einem Webbrowser erworben hast. Du kannst so einfach diese digitalen Fähigkeiten mit Tausenden von YouTube-Tutorials oder der SeekaHost University erlernen, wo ich einen Kurs über SEO-Copywriting erstellt habe. Ich teile auch viele Tipps auf dem SeekaHost Blog, dem ClickDo Blog und dem Blogger Tipps und Tricks Blog zusammen mit anderen talentierten Experten. Was ist der beste Online-Job in Deutschland? Seit einigen Jahren arbeite ich online von zu Hause aus als Texter, Blogger und Medienstrategin. Ich habe viele Anleitungen zum Online-Geldverdienen geschrieben, die ich in diesem Artikel teile. Und weil ich eine Deutsche bin die in England lebt, habe ich den deutschen Online-Job- und Arbeitsmarkt recherchiert, um zu zeigen, wie einfach es ist, in Deutschland online Geld zu verdienen. In England ist es bereits lange ein lukrativer Markt, wie ich hier genauer beleuchte: SeekaHost University Guide For Students: How To Make Money Online 48 Home Business Ideas Guide Entdecke die Möglichkeiten in Deutschland, einem Land voller gutbezahlter Online-Jobs, die sich etabliert haben und die perfekt zum Einstieg ins digitale Nomadentum sind und die auffindbar sind auf online Jobbörsen wie Zuhausejobs.com zum Beispiel. Die bewährtesten Online-Jobs in Deutschland 1. Übersetzer Dies ist der perfekte Job, wenn du Englisch und Deutsch oder eine andere Sprache in Kombination mit Deutsch gut beherrschst. Die Übersetzung ist mit dem Wachstum des Welthandels zu einer wichtigen Aufgabe geworden. Fast alle Geschäftsdokumente, Urkunden, eidesstattlichen Erklärungen, Memoranden usw. müssen ins Englische übersetzt werden, um sie unter internationalen Kunden zu verbreiten. Es hilft, wenn du ein Diplom oder einen Abschluss in der englischen Sprache oder Zielsprache hast, aber es ist nicht obligatorisch. Natürlich müsstest du ohne Zertifizierung deine Kenntnisse des Englischen oder der Zielsprache für die Übersetzung in den ersten Projekten nachweisen. Wenn deine Arbeit gut genug ist, dann schwindet mit Erfahrung, einem großartigen Fallstudienportfolio und positiven Kundenbewertungen die Notwendigkeit einer Zertifizierung. Einige Online-Job-Websites und Suchmaschinen bieten dir auch die Möglichkeit, deine Fähigkeiten durch Tests zu präsentieren, die sie anbieten. Dies kann die Vertrauenswürdigkeit erhöhen. Von größter Bedeutung ist das Verständnis, dass ein Übersetzer nicht nur Worte übersetzt, sondern auch Inhalte und Botschaften, die ein Unternehmen oder Kunde vermitteln möchte. Dein Webinhalt muss beispielsweise mehr als die Summe der verschiedenen Inhaltsteile sein und die Stimmung des Originals widerspiegeln, aber mit einem passenden kulturellen Blickwinkel. Deutsche Übersetzungsdienste decken verschiedene Sektoren wie Recht, Gesundheitswesen und Finanzen ab, über die du mehr recherchieren musst, wenn du dich auf diese Übersetzungsfähigkeiten spezialisieren möchtest. Die oben genannten Branchen erfordern, dass du eine Ausbildung absolvierst, die auf den Bereich zugeschnitten ist, bevor du dich als zertifizierter oder vereidigter deutscher Übersetzer bewerben kannst, um eine Karriere in diesen Branchen zu beginnen. Mit über 130 Millionen Dolmetschern und etwa sechs Ländern, die Deutsch als Amtssprache haben, kannst du sicher sein, dass es als Übersetzer immer eine Nachfrage geben wird. Hier ist das Interview, das ich mit meiner engen Freundin Alexandra Bekavac geführt habe, die in Deutschland vereidigte Übersetzerin ist, um mehr über ihre Reise zu erfahren und wie sie ihren Lebensunterhalt mit dem Übersetzen von zu Hause aus verdient: Britischer und deutscher Humor sind sehr unterschiedlich. Wenn also eine Kundenwebsite einen Witz oder einen lustigen Slogan präsentieren würde, wäre es deine Aufgabe, es in beiden Sprachen lustig klingen zu lassen. Als ich half, Inhalte und Dokumente für eine schweizer-deutsche Bildungswebsite namens Bambino Learncare ins Englische zu übersetzen, war dies aufgrund der Unterschiede in den nationalen und regionalen öffentlichen und politischen Systemen, die die Bildung beeinflussen, eine Herausforderung. Aus dem Deutschen zu übersetzen bedeutet also, dass du nicht nur für Deutsche, sondern in einigen Fällen auch für Österreicher oder Schweizer sprichst, was spannend ist und viele weitere Online-Arbeitsmöglichkeiten eröffnen kann. 2. Blogger Das Erstellen einer eigenen Domain und eines Blogs ist außergewöhnlich erfüllend und kann engagierte Blogger gut bezahlen. Der erste Schritt besteht darin, zu lernen, wie man einen Blog startet, genau wie ich es durch WordPress getan habe, und ich erkläre, wie du in nur einem Tag mit dem neuen Blog Hosting Control Panel der SeekaHost App beginnen kannst: Wenn du eine Leidenschaft für etwas hast, teile es mit der Welt und werde bezahlt, wenn andere deinen Blog besuchen. Wenn du mehr darüber erfahren möchtest, wie du einen Blog monetarisieren kannst, lese dir hier meinen umfangreichen Blogging-Monetarisierungsleitfaden durch: Natürlich müssen deine Blogbeiträge viele Leser anziehen, um Geld einzubringen. Du solltest daher professionelle SEO- und Blogging-Fähigkeiten haben, um die Beiträge auf Suchmaschinen hoch zu platzieren, damit die richtigen Leute sie finden. Du kannst an Online-Kursen der SeekaHost University teilnehmen, um diese Fähigkeiten zu lernen. Ich habe WordPress Hosting verwendet, um schnelle Ladegeschwindigkeiten für meine Webseiten zu erzielen, was das Ranking ebenso beeinflusst. Mit dem SeekaHost Control Panel kann ich meine Website-Statistiken verfolgen und analysieren. Schaue dir meine Analyse hier an: Sobald du deinen Blog erfolgreich aufgebaut hast, was Monate dauern kann (Tipp: Finde viele nützliche WordPress-, SEO- und Blogging-Tutorials auf dem SeekaHost YouTube-Kanal), ist es an der Zeit, ihn durch SEO, Social Media Marketing und Gastbeiträge zu bewerben. Dies stellt sicher, dass du genügend Leser anziehst, so

All posts, Blogging

The 4 Golden Rules of Guest Posting

manuela / January 5, 2023

Guest posting can be an excellent tool for all sorts of different businesses trying to build a reputation and brand. To begin with, it is going to allow you to build up some increased credibility, which is all-important in this competitive world. At the same time, you should also be able to get some excellent backlinks that you can use to increase your SEO rankings if you ensure effective SEO copywriting in your guest posts. However, if you are going to be guest posting, it is certainly going to be worth making sure that you are doing it the right way. There are a few different rules that are going to be worth following closely in this regard and we list some below. 1. Choose the Websites Carefully No matter whether you are planning on running the guest posting strategy yourself or you are going to be relying on an external guest post service, there is no doubt that the sites should all be chosen in a careful manner. After all, you want them to lend some of their credibility to what you are doing and not take it away for any reason. At the same time, it is also going to be important that they are lending something positive to you in terms of the overall search engine optimization impact that is achieved. 2. Follow the Rules When Pitching and Writing the Content While there are some guest posting sites out there that are more than happy to accept any type of content that comes their way, there are others that are going to expect you to make a proper pitch. Ultimately, when you are putting in your outreach pitch, you should be taking the time to read and follow all the different rules that have been set out for you. At the same time, you should take extra care to write content that is good enough. Otherwise, it is going to be more than likely that you will simply not be allowed back again. 3. Choose an Interesting Topic The choice of topic needs to be a highly interesting one for a couple of major reasons. In the first place, you are going to want to make sure that you are impressing the guest blog and writing something that has not already been previously covered in one way or another. At the same time, you are also going to want to attract some clicks and shares in your own right, which leads readers to want to read more from you. 4. Write a Strong Bio If people have liked what they have read, it is often the bio that they will then be scrolling down to. You should certainly take the opportunity to make sure that you have written a strong one that reflects your own business and what it is trying to accomplish while including your website links. This way, you may well be able to get some more followers to come to your website directly rather than via a third-party website in the first place. Conclusion Following all these different rules of guest posting will make it more likely that you will do it in the right way the first time around, making every single guest post count to establish yourself on the web.

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All posts, Blogging, Copywriting, Website Management

How to Build an Effective Online Resume Portfolio or CV Website as a Copywriter

manuela / November 1, 2022

For copywriter cubs finding their way in an online jungle filled with competitors with fiercely ferocious appetites for digital notoriety, fear not! In this post, I will guide you through the intricate ins and outs of resume or CV portfolio websites and how to not only create a copywriter website portfolio that brings pride to your profession. But also, how to formulate its highly optimisable appeal as a digital framework for imprinting the journey of your professional prowess much to the delight of prospective recruiters or online service seekers. My copywriter website portfolio insights invite you to explore the purpose and value of resume portfolio and CV websites while shedding light on social media strategies you can adopt to vitalise your virtual visibility for eager online onlookers. Are you a copywriter looking to build your online resume portfolio and CV website repertoire? You’ve come to the right place! From steps to purchasing an affordable website domain to helpful hints about sourcing an effective content management system to carry your portfolio website content for showcasing, my copywriter website portfolio tips are your go-to guide to online CV and portfolio perfection. Furthermore, to help boost your online persona and optimise your marketability potential, I will share valuable resources and tactful SEO and digital PR tips you can use to improve platform performance for your copywriter website portfolio. Traditional Portfolios/CVs & Their Digital Transition As a direct result of the technological strides reached since the dawn of the digital revolution, the digital door to producing a prospective online persona through your online portfolio swings wide open to meet your professional objectives. By identifying and isolating the key characteristics encompassing the general nature of traditional portfolios and their intended purpose, copywriters can swiftly accommodate the shift towards meeting the digitised demand for resume portfolios and CV websites. What is an Online Portfolio or CV Website? As a career-facing framework fashioned to support the contextual composition of a CV, a portfolio is a collection of information and material that gives visual examples of a person’s professional skills and experience through website links, illustrations, photographs, &/or videos as proof of their professional capabilities. Generally giving employers an idea of the quality of a person’s work and interests, portfolios are a substantially effective means of showcasing someone’s professional abilities and skills rather than merely describing them. As such, coining on their credibility, it’s common practice for experienced professionals and creatives to consistently keep their portfolios updated with the latest career-building exemplars of their skills and masterpieces, which is best done online via a website. In contrast to the outdated hard-copy printed portfolios of the past, nowadays, professionals from across the board (i.e., copywriters, architects, photographers, artists, designers, developers, etc.) use online portfolios and CVs when digitally displaying their skills and proven experience. In my case, you can often find new blog posts about new aspects of my work as an online media and PR strategist and content writer. This way I keep my readers and anyone potentially looking for my services up to date about my expertise, work projects, and knowledge. Furthermore, in curbing their insatiable quench for first-hand exemplifications of your excellence, recruiters and corporate collaborators now place higher demands for resume portfolio websites as professional accompaniments to digital resumes. The Significance of Digitising Your Traditional Portfolio or CV Fine-tuned to appeal to your career-climbing potential in the field of copywriting, the intended purpose of resume portfolio and CV websites is to virtually eternalise your work accomplishments and develop your professional online persona in perfectly presented ways. As a result, to the delight of hiring managers, online visitors getting a glimpse at your copywriter website portfolio can join the technological trail tracing your masterful movements from the onset of your career journey. According to statistical resume research findings from Careerbuilder, 16% of recruiters look for links to personal blogs, portfolios, or websites, making the online resume route more accommodating in meeting this digital demand. Furthermore, with 71.6% of resume errors coming from the miscommunication of skills on a resume, having an online portfolio or CV in contrast to a traditional hard-copy variant allows you to make quick corrections to any oversights or errors on your site from the get-go. The potential at this point for positioning you towards your next big gig or collaborative freelance project is more partial to your opting for an online portfolio platform over a more traditional version. This digital practice gives you swifter editorial control and more creative freedom for quick fixes and occasional updates, regardless of the modification scope. 5 Benefits of Creating a Resume Portfolio Website The very nature of online portfolios and CVs and their prosperous professional positioning completely dispels the notion that they’re industry specific. Open to varying fields of networks and niches nowadays, resume portfolio websites have fast become exceedingly important in the ever-expanding corporate sector than ever before. Using the potential to increase your visibility and online presence to your advantage, creating a copywriter portfolio or CV website will digitally showcase your work to captivate the interest of companies you’d like to work for, making accessibility for them quick and convenient. Five benefits of creating an online portfolio include: 1. Exemplifying the Experience and Skills Listed in your Digital Resume/CV: As an authentically comprehensive and original reflection of your personality and creativity, an online portfolio digitally showcases individualised demonstrations of your copywriting consistency in different dynamic and impactful ways. 2. Freedom of Flexibility: With just a simple click, creating an online portfolio or CV to showcase your copywriting material has never been this easy! Allowing you to quickly and conveniently carry out effortless edits and updates at any given time, having a digital portfolio as your online canvas also gives you the freedom to track your site visitors and views via popular web analytics tools like Google Analytics (which can be accessed via the SeekaPanel where I host my websites). Furthermore, once you’ve settled on your chosen design, layout, and added copy, you can

All posts, Blogging, digital marketing, digital PR, London Blogger

How to offer Press Coverage of Business Events for Digital PR and Marketing as a Blog Editor

manuela / October 10, 2022

The beauty of starting a website or blog is that you often don’t know exactly where the journey takes you. You begin with registering a domain and writing about topics that you’re interested in and over time various categories emerge from your overall web content. The most popular topics that people find your website for through their searches on search engines or social media, may establish your online presence as an expert niche publication in the industries you mainly cover. This can attract enquiries from journalists, marketers and event organisers or press departments looking for influencers or digital publishers in their field to cover their events and news. This is the journey I have been on since I started blogging on various websites, which I will share as examples of my editorial work that has led to such collaborations. I will show you how I went about the whole process, from the enquiry stage to the execution stage of press and event coverage as I have noticed that there is a high demand in this field. Why cover Events & News as a Blogger & Publisher? A blog is a digital content publishing platform, which can be utilized for news and event coverage. Consider your websites as web properties that people visit when searching for specific information. The more visitors your website attracts, the better of course as you can offer any content publication a wider audience exposure. You have the opportunity to write about brands and organisations as well as established experts in your niche, you may also be able to conduct exclusive interviews and network, which is all positive ROI for your website. Event and news coverage can also establish you as a writer, digital marketer, or influencer, especially if you can utilize your populated social media channels for more online exposure. You can be creative with how you publish such content, and you’ll need to have guidelines set up that clarify the terms and conditions of your coverage of course. See the services I offer in more detail here: If people are happy with how their events and news are published on your website, they will come back for more. As you can see, I offer press and news release publications, which I offer in two formats: a free plain-text version and a paid media version. I want to give everyone the opportunity to share their news, however, the more value a publication provides, the more work it requires which cannot be offered for free. I explain this in more detail in my release enquiry response emails for example, which look like this: Hi, Thank you for your submission. We can publish your release on the following relevant sites: https://www.londonbusinessnews.com/ DA 38 We offer a free plain text publication without any images/videos/hyperlinks or a paid publication with images/videos/hyperlinks for an admin fee of £40. The main difference is that the branding is much more effective with a media publication, and it offers SEO advantages. Sample of a free publication: https://www.londonbusinessnews.com/ethical-menswear-brand-launch-london-store-with-six-figure-investment/ Sample of a paid publication: https://www.londonbusinessnews.com/smile-direct-club-uk/ You can find more information here: https://www.londonbusinessnews.com/digital-pr-services/ I look forward to hearing back from you so that we can go ahead and publish your release within the next 3 working days. Kind regards, This can be a beneficial and lucrative option for a webmaster if they market and rank their website well to offer their clients the intended exposure and ROI. How to cover Events & News as a Blogger & Publisher? You will have established yourself as an expert in your niche and will therefore bring the necessary know-how to any news and event coverage in your industry. Another plus is that you can be quite creative with your coverage on your website as you’re the webmaster and make all the rules. You should be up to date with the latest features your website can offer in terms of plugins for example for WordPress sites to offer the best web design and user experience for your clients and visitors. If you’re not well-versed in this area, you can always speak with a web consultant to make your website extraordinary. Depending on your website’s unique audience and focus, you can choose certain businesses, experts, or topics you want to cover that you find most suitable and promising. This can be determined by keyword searches with SEO tools and by the nature of enquiries you receive via your website. The way you cover them can also be flexible if you don’t have to follow guidelines from your partners or if you negotiate these beforehand. Make sure you have a clear vision of what you’d like to achieve with your event and news coverage and that you also take your partners’ goals and requirements into account. This will help you identify which features to offer, e.g., photography/videography, interviews, research, social media shares/posts, email marketing etc. Ensure you have the resources to deliver what you offer, e.g., a professional photographer/videographer or required equipment for example. Find below my examples of different events I have covered for some of the blogs I manage to get an idea: Top Features of Event & News Coverage Publications As you can see, the coverage I currently offer has the following features: Exclusive and unique photographs taken by a professional photographer or provided by a client Quotes from exhibitors Information about exhibitors covered Social media posts that were shared live Hyperlinks that take readers to the exhibitors’ websites/channels My own commentary with regards to my expert opinions on what is covered plus tips and recommendations I have enquired about or researched Depending on the size of an event, it can be difficult to cover everything, so I’d recommend you focus on selected exhibitors, topics, workshops etc. that will be most interesting for your audience based on what you usually cover. Preparation is key and you should always ask all entities you cover for permission to do so, perhaps even liaise with them prior to the event to discuss

All posts, digital marketing, Web Designing

Schlaue Tools und Techniken für Fotoeffekte in Beiträgen für Blogs oder Social Media

manuela / September 27, 2022

Ob Sie nun ein professioneller Fotograf sind oder einfach nur zum Spaß fotografieren, Bildbearbeitung ist schon fast ein Muss heutzutage, vor allem, wenn die Bilder online genutzt werden. Allerdings gibt es auch Effekte, die man direkt während des Fotografierens erzielen kann und die eine nachträgliche Bearbeitung unnötig machen. Es gibt eine Menge großartiger Optionen, sowohl online als auch offline und Influencer oder Blogger können diese nutzen, um keinen professionellen Fotografen buchen zu müssen, sondern ihre eigene Kamera effektiv zu nutzen. In diesem Beitrag stellen wir Ihnen die besten Tools und Techniken vor, zur Bildbearbeitung und zur Fotografie selbst, um alle Blicke auf Ihrer Webseite oder Ihren Socials auf sich zu ziehen und mit Ihrem Blog mehr Geld zu verdienen. Egal, ob Sie gerade erst anfangen oder auf der Suche nach einem Upgrade sind, in der Fotobearbeitung gibt es so gut wie keine Grenzen! 1. Effekte einfach einfügen bei der Bildbearbeitung Es gibt viele verschiedene Effekte, die Sie mit Fotobearbeitung und Fotografie erzielen können – dadurch sehen Ihre Fotos realistischer oder künstlerischer aus. Sie können Ihre Fotos auch mit Spezialeffekten versehen, z. B. so, dass sie aussehen, als wären sie zu einer anderen Zeit oder an einem anderen Ort aufgenommen worden. Viele Blogger und Influencer benutzen einen Filter, den Sie vorher oder nachträglich über Ihr Bild legen, um es attraktiver zu machen und Instagram bietet diese zum Beispiel im Bildeditor. Verwenden Sie beispielsweise das Kreativ-Tool von Adobe Express am PC, um einfach den Hintergrund Ihres Bildes zu entfernen und gegen einen anderen auszutauschen. Das Kreativ-Tool ist simpel und ohne Vorkenntnisse anzuwenden und Sie können mit verschiedenen Hintergründen experimentieren. Für Reiseblogger ist dieses Tool sehr gut geeignet. 2. Spielen Sie mit der Verschlusszeit Ihrer Kamera Eine Möglichkeit, einen interessanten Effekt zu erzielen, besteht darin, mit der Verschlusszeit der Kamera zu spielen. Indem Sie die Verschlusszeit ändern, können Sie die Art und Weise ändern, wie die Bewegung auf Ihrem Foto erscheint. Wenn Sie z. B. ein sich schnell bewegendes Objekt aufnehmen möchten, sollten Sie eine kürzere Verschlusszeit wählen, z.B. eine Verschlusszeit von mehr als einem Tausendstel einer Sekunde. Wenn Sie dagegen eher einen Unschärfeeffekt erzielen möchten, sollten Sie eine längere Verschlusszeit verwenden, z. B. eine, die ein paar Sekunden lang ist. 3. Veränderung der Blende für Licht und Unschärfe Eine weitere Möglichkeit, einen interessanten Effekt zu erzielen, besteht darin, die Blende zu verändern. Die Blende ist die Einstellung, die bestimmt, wie viel Licht in die Kamera gelangt. Durch Ändern der Blende können Sie Ihr Foto heller oder dunkler erscheinen lassen. Sie können auch eine andere Blende verwenden, um eine geringe Schärfentiefe zu erzeugen, was bedeutet, dass nur ein Teil Ihres Fotos scharf ist, während der Rest unscharf erscheint. Solche Techniken werden gerne bei Events oder Aufnahmen im Freien eingesetzt. 4. Bewegung in Ihre Fotos bringen Eine Möglichkeit, interessante Effekte zu erzielen, ist die Technik des “Schwenks”. Dabei wird ein sich bewegendes Objekt mit der Kamera verfolgt und bei offenem Verschluss fotografiert. Wenn Sie es richtig anstellen, kann dies einen Eindruck von Bewegung in Ihrem Foto vermitteln. Vergessen Sie nicht, dass Sie auch interessante Effekte erzielen können, indem Sie die Kamera selbst bewegen. Versuchen Sie zum Beispiel, ein Bild zu machen, während Sie gehen oder laufen, oder indem Sie sich drehen. 5. Extra Fototipps Es gibt unzählig viele verschiedene Möglichkeiten, Fotos zu bearbeiten, wie wir hier zeigen. Manche Blogger oder Influencer verwenden lieber voreingestellte Filter, wie wir sie von unserem Smartphone kennen, während andere die Farben und Farbtöne lieber manuell anpassen. Wenn Sie eine Drohne besitzen, bietet diese Ihnen noch einmal ganz andere Möglichkeiten. Experimentieren Sie also mit den verschiedensten Techniken, so können Sie alle möglichen kreativen Möglichkeiten finden, um Ihre Fotos interessanter zu gestalten. Man weiß nie, was für coole Effekte man damit erzielen kann und es ist immer von Vorteil verschiedene Medien und Techniken einzusetzen, um mehr Webverkehr auf seine Webseite zu bekommen. Nehmen Sie sich Zeit für Bildbearbeitungsprogramme Auf dem Markt gibt es natürlich auch eine Reihe verschiedener Softwareprogramme, die Sie für die Fotobearbeitung verwenden können. Am bekanntesten ist heutzutage Adobe Photoshop, mit dem man Bilder besonders professionell bearbeiten kann – allerdings können Sie auch viele einzelne Tools kostenlos erhalten. Für welches Programm Sie sich auch entscheiden, nehmen Sie sich auf jeden Fall die Zeit alle Funktionen auszuschöpfen. Auf diese Weise können Sie das Programm optimal nutzen und erfolgreiche Fotos erstellen, auf die Sie stolz sein können und die Ihre Follower gerne teilen und liken.

All posts, Blog Writing, Blogging

6 Top Benefits of Guest Blogging & Techniques to Making Guest Content Go Further

manuela / September 26, 2022

An online presence can either make or break the success of your blog as a copywriter, influencer, small business, or large corporation. With Google’s latest search algorithm update promising a meaningful impact on search results for particularly helpful content, implementing such SEO tactics is essential for any online author looking to maximise their web presence. Achieving soaring site success depends on many aspects of the course, which I cover here on my blog. However, through a common practice that bloggers and SEO experts refer to as ‘guest posting’, online stature and notability can form the foundation of establishing a brand in the online community. Guest blogging is more than just link building. Placing strategically planned guest articles in relevant publications can lead to additional publicity from trusted or renowned sources and introduce you to a far-wider-reaching audience, which is partly considered digital PR nowadays. Inviting you to explore the benefits of guest posting, I will be your guiding compass for producing effective guest content to reach the SEO goals set for your site or brand. Hopefully, I will inspire you to develop an online presence, build your brand, and gain more exposure and virtual visibility as a business or a person. What is Guest Posting & Why do Authors Value it? In accumulating a frequently expanding online audience base, copywriters, bloggers and businesses often turn to top guest posting sites as vital platforms for attracting interested visitors to their websites/blogs. Guest writing is a way of sharing your knowledge, skill, or expertise with other audiences apart from your own. It can happen in different forms such as blog posts, magazine articles, interviews, news releases or reports, opinion pieces, etc. and I will share examples here. Guest blogging, also referred to as guest posting, is the closest form of online networking for writers and authors of any kind and is an important part of outreach work for more online exposure. Encompassed by the act of writing content for another website as an independent writer or contributor, guest bloggers should aim to be featured on a higher-ranking website with solid web traffic in their niche. Consequently, you can soak up your site’s viewership potential by virtually piggybacking on a more prominent online entity with similar posting pillars of interest. From personal experience, I endorse this practice as one of many successful SEO copywriting techniques. In the example illustrated below, data analytics show a substantial rise in site traffic, where the Digital Entrepreneurship Story I wrote for Home Business Magazine doubled my visitors and tripled average page views to my blog: The Importance of Guest Articles The collaborative cohesion between guest posting & blogger outreach services is what makes the pairing potential a mutual win-win for both the author and the online platform where pieces are published. Centered around creating compelling content that trickles site traffic back to their website, this valued brand-boosting tactic proves to be an effective SEO marketing strategy for guest bloggers. Guest posting is also valued by bloggers and businesses because, by keeping readers engaged, successful guest posts deliver new perspectives through fresh content crafted to cater to their audience. Promotional boosts can also occur when guest bloggers share their written material with their networks. My Top 6 Benefits of Guest Posting I know. It seems counterproductive to spend time writing articles for other sites you may view as competitors when you could be using that time to create content for your site. However, my reasons why guest posting offers beneficial opportunities for building online stature and notability far outweigh all forms of doubt. 1. Trust: Online Authority, Reputation, and Credibility Influencing the extent to which people trust your brand, guest posting can help you or your business build authority via the fluid and frequent publishing of quality content you set out to offer your worldwide online audience. With the prevalence of ‘fake news rampant in the digital era, offering solid information people can trust is of utmost importance when relying on authority as a crucial element of an effective marketing strategy. Perceptions of you by readers build trust in the brand you’re affiliated with, subsequently improving your value and online stature. By attaching your name to the written pieces you produce, your trustworthiness gets tested, giving way to guest blogging as a critical measure for managing online reputation through the quality of your custom content. As an equally important factor in establishing authority, credibility delivers guest blog posts on popular high-ranking sites in your industry, enhancing your virtual visibility by vetting you accordingly. Due to this vetting process, site owners who may be exceptionally picky when posting content look for the most creative, unique, and authentic content from guest bloggers. You can learn more in my articles about online media placements and how they can boost your brand awareness and visibility with high-profile publications: What Are Online Media Placements for Business? | SeekaHost™ How Do Media Placement Services Help Online Businesses Grow? (seekahost.com) 2. Building Backlinks Linkbuilding is an SEO technique used in guest posts to optimise a site’s ranking. Accumulating backlinks paves the way for SEO platforms like Google to assign higher domain ratings, resulting in higher site rankings in related keyword search results. With relevance being a key driver in search engine algorithms, a guest post includes a relevant backlink when both ends provide similar information. For instance, if you’re creating a backlink in a guest post for a fashion website, directing it to your food blog wouldn’t serve your site and readers any favors. With the emergence of ‘clickbait’ impacting the interconnectedness of the online community, context matters. As such, authors aim to minimise all mismatching material to ensure that their guest blogging makes sense for both them and site owners. This means that any backlinks added in guest content must provide the targeted reader with value first of all. You can read my guide on effective link building to better understand what to look out for when you build links with your guest

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All posts, Blogging, digital marketing, digital PR

Trialled & Tested Expert Strategies for Link Outreach & Outreach Work with Examples

manuela / September 8, 2022

Irrespective of the distinct polarity surrounding the structural parameters involved in producing press releases and guest posts, Who’s to say these outreach techniques will guarantee copywriters/bloggers, PR practitioners, small businesses, or large corporations effective and consistent online notoriety? FACT: For content creators diving headfirst into a digitised sea saturated with infinite information sharing, simply publishing press releases and guest posts is not enough to penetrate today’s online arena and see your website and online presence thrive. Want to see your site succeed? You are in luck! Widely sought-after credibility, interconnected network expansion, and insurmountable website traffic are at the epicentre of any site’s SEO success. Consequently, I will share communication and outreach strategies adopted by successful guest post and press release creators that you can incorporate into your content outreach methodology, ultimately awarding you the online stature your quality content truly deserves. But before we go into that, let’s look at different content types first as the outreach campaign will vary. How Different Content Types Meet Collective Outreach Objectives through Pitches? While press releases and guest posts support differential functional frameworks, they exist to serve the same purpose: mounting visibility in the marketing and media arena. Nevertheless, the contrasting factors between press releases and guest posts are critical when configuring your content outreach initiative to meet the best possible outcomes for your site. Comparing Press Releases to Guest Posts Although either communication outreach tactic is employed to build online brand awareness, harness exposure, and boost page views, successful copywriters, marketers, and businesses are effective because they can identify how press releases differ vastly from guest posts. For example, guest articles are single processes for a single post in an ongoing two-way dialogue between writers and site owners. In contrast, press releases are one-way broadcasts of information, where you can be open to returning conversation without an overall expectation for a response. In other words, if someone wants more information, they can reach out to you, but most people and most sites will not. Due to the influx of outreach emails that editors and publishers receive daily, the all-encompassing distinction between outreach success and failure in your chosen strategy lies in your overall pitching potential. Pitching Press Releases & Guest Posts Since preparing the perfect pitch can make all the difference in measuring the effectiveness of your specific outreach agenda, distinguishing between pitches for guest posts and press releases is just as vital in the implementation of your chosen success-driven strategy. Differences for Pitches to consider: 1. Press release pitches communicate happenings in the present tense, which focuses primarily on the newsworthiness of the business or organization that submits it. 2. A guest post pitch will often focus on trending topics that are relevant to the website/platform they are trying to get published on to make a valuable contribution to the editorial of the publication. 3. Issued for ‘Immediate Release’, the publishing window period in press release pitches is time-sensitive in contrast to guest post pitches, which have wider coverage timeframes. It is vital to never push for a publication date sooner than the editors have suggested as that comes across as extremely rude. 4. In guest post pitches, guest bloggers often confirm their compliance with website editorial guidelines to increase the likelihood of getting their pieces published. In comparison, press release pitches are more flexible, offering authors a self-promotional platform that endorses their content on different levels. 5. In contrast to press release pitches, guest bloggers must remain cognisant of the fees websites may charge to feature their written material on such platforms, with the terms and conditions surrounding this fee varying per site. Many will outline these via their media packs or dedicated service pages such as here on these example sites that accept both press releases and guest posts: Although there’s proven divergence in pitches for guest posts vs press releases, it’s also just as noteworthy to establish where similar structural frameworks for both converge to meet the same outreach outcomes. Both content communication constructs, for example, share three components in common, namely: Personalised Copy Proofreading A Clear and Concise CTA (call-to-action) If you want to send a pitch my way you can go through the below pages, where I have listed different content publishing formats for guest contributions: UK Education Blog Marketing Services London Business News Blog Digital PR Services Green Living Blog Eco Media Services UK News Blog Media Services How NOT to Pitch Your Guest Post or Press Release to Publishers To help prevent publishers from binning your work, below are examples of pivotal pitching no-no’s to consider when adopting either outreach strategy. 1. Lead with Costs When following the basic principles of proper email etiquette, understand that quality trumps currency, so initially shift your focus more towards the value and credibility of the quality content you’re offering, with money matters eventually explored later in correspondence if a publication is interested. 2. Pester Editors Follow-up emails remind recipients who might have missed your first outreach attempt of the collaborative prospects you still have on the table. Although journalists and site owners generally respond to follow-up emails, always avoid inundating them with a flurry of follow-ups. Depending on the type of outreach strategy you are employing, there is a difference in the number of necessary emails to send before your returns start to diminish, potentially redirecting your emails to receivers’ spam folders. If you haven’t received a response within a few days of submitting your pitch and you’re considering sending a short, polite follow-up message to an outreach recipient, check out this cold email infographic as a benchmark that can help avoid landing you in the ‘heckler’ hot seat. As illustrated in the statistics, response rates to follow-up emails do not drop off significantly compared to the first email, giving them value. However, your general politeness, coupled with the frequency of your follow-ups, must be taken in high regard. 3. Be Rude When approaching prospective publishing channels with your pitched proposal, the last thing you

All posts, digital marketing, London Blogger

6 Best Ways to get a Press Release Published for Digital PR

manuela / August 31, 2022

Driving traffic and measuring conversion have become monumental metrics in modern-day PR and SEO. With the digital information sharing revolution rife in today’s online arena, exponentially high numbers of active freelance copywriters, businesses, and large corporations are reliant on the myriad of opportunities that the world wide web brings. Most online users, however, face visibility challenges based on the premise of being tiny droplets in a virtual ocean of network interconnectivity. Having the potential to influence your digital PR agenda, this begs the question, As a writer, how can I produce structurally sound, informative, and streamlined press releases that stand out from the crowded copywriting community and cater to my intended audience? For all copywriters on the rise, PR practitioners, marketers, or small business owners, pay close attention because I’m about to take you on a journey to exploring what confounding factors make for crafting compelling press release content for your digital PR campaigns to flourish with a higher ROI. What is a Press Release for? Also referred to as a news release, a press release is a written or recorded statement issued by a communications entity for use by media outlets to garner news coverage. However, in the digital age, press release publications can contain various media formats such as videos and hyperlinks to additional resources for example. They should therefore be utilized as effectively as possible. The general structure of a press release includes: A heading with action verbs. Addressing the question of “who,” “what,” “why,” and “where” in the first paragraph. Contextually factual and informative subject matter articulated with understandable language. Relevant quotes. A clear call-to-action (CTA) Modern digital press releases can also include: Additional information through added hyperlinks to web channels and online resources Images and graphics to elaborate on the information shared visually Videos to provide a deeper and more interactive insight into the matter covered In catering to a targeted online audience, particular angles aim to meet their respective press release type, some of which involve: New Product Launches Mergers and Acquisitions Product Updates Events Grand Openings New Partnerships Rebranding Executive Promotions/Hiring Awards Investments/Funding By providing publications with succinctly sufficient newsworthy material delivered in a distinct style, strong press releases pack a punch for media outlets keen to publish intriguing business stories. How Press Releases are Used in Digital PR Tactful in spreading the word on the world wide web, press releases are considered valuable pieces of marketing material in the digital PR landscape. Viewed by the masses ideally making up the online community, press releases live in public domains, opening doors for potential stakeholders and customers to view them. Digital PR Defined Short for digital public relations, digital PR is a viable online marketing approach copywriters and businesses use to get press coverage and grow their online presence, enabling them to earn honest reviews and respond with comments to requests from journalists. The Benefits of Digital PR Effective digital PR practices and their advantageous potential in the marketing arena always undertake to meet nine core factors, namely: Fast and effective information-sharing Improving SEO and increasing site traffic Generating leads Building online authority Increasing brand awareness Improving brand reputation Generating meaningful engagement Increasing trust Sale and revenue boosts Using Digital PR Services Effectively for Your Press Releases Formed on the foundation of building strong long-term relationships, digital marketing and PR agencies and other online communication entities network with journalists, bloggers, and influencers from countless fields/sectors of interest to share their press releases, resulting in high-quality backlinks, social media mentions, and improved SEO. Digital PR is valuable because it introduces PR practitioners, marketers, business owners, and copywriters to a vast array of new target audiences through search engine results pages and editorial article placements on popular sites. Effective in boosting website traffic, digital PR and media services offer tried and tested ways for digital press releases to get picked up by media outlets and become the source of new inbound links to an individual website. These links help improve search engine optimization of the site, making it easier to source online. Sharing top tips and excellent examples in the video below, Exposure Ninja vlogger Tim expands on the value of digital PR and the various forms it comes in: 6 Ways to Publish a Press Release for Digital PR Effective press releases lay the foundation for all successful PR campaigns, which could include a digital eco news or education marketing news angle and this symbiotic strategy puts a ’cause and effect’ tactic in place to gain publicity. By turning to press release services to boost your SEO, you can expect a substantial rise in your press coverage via prominent publications and big-time broadcast media outlets. When setting out to learn the steps to producing the perfect press release and everything a press release is not, understanding where they completely miss the mark is equally crucial for conquering this marketable copywriting craft. Want to get your press releases noticed online without fault? Here are my top six tips for meticulously manifesting a perfectly packaged press release of irrefutable worth in the age of digital PR based on the press releases I approve and publish daily as a blog editor: 1. Perfect Your Pitch with a Newsworthy Story According to Sally Stewart, author of Media Training 101: A Guide to Meeting the Press: “A press release is successful if it makes the phone ring or the email ding. Press releases should be a catalyst for further action, not the final result.” A relevant news story or official announcement is the starting point of all press releases. To get essential messaging spread through a media outlet, the reporter, or editor, must feel your story is newsworthy to form the basis of an idea to cover. Consequently, the broader topic must align with the editorial ethos of the publication and the interests of the audience it serves. Journalists are often frustrated by the high influx of news releases that aren’t relevant to their work. After recognizing this problematic

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All posts, Blogging, Copywriting, Most popular posts, SEO copywriting

Successful SEO Copywriting Techniques For Guest Posts On Popular Blogs

manuela / April 20, 2022

Want to know the one word that makes humans powerful? It’s – networking. Guest blogging is as close as it comes to networking online for copywriters and digital marketers and at ClickDo Ltd. we use it constantly to grow our blogs and websites and rank them higher on search engines. However, it’s not easy to get your guest content published on reputed platforms and often people write poor copy, stick a backlink in and think that’s off-page SEO done and dusted to boost their domain authority and search engine ranks. But it’s not just about the link building here, it’s also about being strategic with your guest content and applying proven SEO copywriting techniques effectively. What is the Power of Guest Blogging? If you manage to land a guest post on a high-profile website or even established magazine or newspaper, it can truly give your author profile and website a massive boost on search engines. See some examples of guest posts I have curated that increased our ranks here: Edu Gorilla Magazine: Top 7 Ways to be in control of your kids online safety Careers Help Magazine: Why Choose a Career Path with Digital Skills? Entrepreneur.com Magazine: 5 Strategies to Build an Online Portfolio for Business Performance Success Many of these guest posts along with infographic submissions have enabled me to rank this blog, manuelawillbold.com as well as other websites and blogs, like the UK Education Blog, in top positions on search engines like Google (snapshot was taken 04/10/20): But guest posts and press releases or success stories have other benefits too apart from influencing a website’s SEO. They can also drive direct traffic to your website you have interlinked or mentioned in your post, which enables you to reach a wider readership you may not get exposed to otherwise. See how on the day that the Digital Entrepreneurship Story I wrote and submitted to Home Business Magazine, which has over 100k monthly traffic worldwide, drove double the amount of visitors and tripled my pageviews I normally get to my blog (screenshot from my SeekaHost App Hosting Control Panel): You can clearly see the impact in this example. Another aspect I want to mention is that through guest blogging you increase the chances of other bloggers or writers referencing you as well as they may come across your information more frequently or from sources they refer to more often. My article about Geography Apps was mentioned in a list post on this website for example, without me asking for it:https://bestappsfinder.com/best-geography-app. So, if you create high-value content that is SEO optimised and share it across the web, you will certainly see the rewards as people find it on search engines and reference it. How to go about successful Guest Blogging & SEO Copywriting? How do I get my guest posts published? Read on and you’ll find out. There are two types of guest bloggers: those who aimlessly use the same pitch for every blog offering guest posts, and those who send out a personalized pitch depending on the blog. Don’t be the former. Doing your research first is key. As you can see in my examples above, I check out relevant guest posting sites first via SEO analytics tools to find out their domain authority (DA), domain rating (DR) and their monthly traffic worldwide or country-specifically, depending on what my goal is for the guest post. To see an impact, I would recommend going for sites with a DA of at least 20+, ideally between 30-60, where you may get free publications. For sites with higher DA’s you will likely have to pay a publication fee, but it can be a worthy investment, if you get the content, the link placements and the media materials right. Once you get the approval for your email guest post pitch (tip: make it short and sweet and relevant for the guest posting site’s audience), you should follow their editorial guidelines and craft your article carefully. Check out this ClickDo guide on all the secrets for a successful outreach campaign: Your diligence while writing a guest post for a blog will ensure a flow of opportunities from similar high traffic sites. This, in turn, will increase the viewership on your website but only if you follow these SEO copywriting techniques compiled to put you in the running with the rest of the successful bloggers. If you consider these, you should be able to get your guest posts published with the ultimate SEO advantages. 1. Understand the Blog’s Unique Voice You would have obviously found blogs related to your niche, but have you noticed the unique voice of different blogs? Understanding this is your best bet for creating high-quality content. That’s how you make the editorial team of the blog like you. Take some time to read through the recent blogs posted on the website and pay attention to the tone. Check if it is friendly and creative or straightforward and to the point. Once you’ve understood the voice of the blog, begin writing, and you’ll have multiplied your prospects of being published. Websites with heavy traffic also get a number of guest posts and their filtering process is primarily based on what’s best for their blog. Give them what they resonate with and try to find the person in charge and email them directly with a concise pitch that is relevant for them. 2. Submission Guidelines are your Cheat Sheet If you’ve been blogging for a while, you’d know that blogs that accept guest posts have a set of submission guidelines and reading through it will make all the difference. Check out HubSpot’s submission guidelines or the London Business News guidelines to understand the expectations the editorial team has from guest bloggers. The guidelines will give you an idea of the prerequisites and standards for guest posting on that particular blog. Ensure your writing reflects every guideline listed by the blog and when placing your backlinks, be considerate and strategic according to your blogging

All posts, London Blogger, London lifestyle

A Very Happy Christmas & End of Year Celebrations Message from Manuela & Reflections on 2021

manuela / December 25, 2021

Looking back at the year 2021, my first year working remotely as an Online Marketing & PR Strategist for ClickDo Ltd. and SeekaHost Ltd. full-time, I had some wonderful moments, enjoying freedom and the digital nomad lifestyle despite restrictions due to the Covid-19 pandemic. Here are some impressions of my 2021 as a digital nomad & my takeaways: How it all started: My daily life now: working, learning and exercising from home: View this post on Instagram A post shared by Manuela Willbold (@manuw_blogger) I recognise the importance of eLearning and remote learning and cover such topics regularly: I also exercise daily while I work in London or UK hotels: View this post on Instagram A post shared by Manuela Willbold (@manuw_blogger) But I do treat myself while blogging and writing: View this post on Instagram A post shared by Manuela Willbold (@manuw_blogger) And it is rewarding and motivating when the work you do receives recognition: I have been more invested in offering UK Businesses guest posting opportunities on the Blogs I write for: And attend more business events like the Business Show 2021 at London ExCel where I spotted interesting home office options: I also attended the UK Black Business Week in London to cover very interesting insights into business financing: As a digital nomad I visit and write about Co-Living Spaces: Wherever I work from I look for opportunities to swim, exercise and use a sauna and steam room: Summer is my favourite time of year: whenever I get a break from the laptop, I enjoy the sun, sea and the best beaches in the UK: Working on a computer all day long: I realised how important movement breaks are at the home office and have added a standing desk, an exercise bike and yoga equipment to my home office: Especially during the lockdowns I understood the impact of being restricted with moving freely and this is reflected in this short video by photographer and videographer Petra Eujane: Final verdict of 2021: It’s been a year full of flexible yet hard work that challenges but equally fulfils me and I look forward to more remote working perhaps outside the UK in 2022 as a digital nomad. If you want to give it a go: Then check out my digital nomad guide and let me know how you get on by contacting me or reaching out on social media: