Blogging

seo-tools-for-content-writing
All posts, Blogging, SEO copywriting

SEO Toolbox For Content Creators & Marketers – Top SEO Tools & Features

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It’s estimated that by 2028, the SEO market in the UK could reach a valuation as high as £25 billion. Having a set of efficient SEO tools at hand as a blogger and marketer can help you achieve better search results and higher rankings, not only for your website but also for those of your clients. In my course “How to create SEO-friendly content” I cover and share some of the SEO tools I use, including how I use them to strategically utilise relevant keywords that I have researched. You can also watch how Fernando and I find the best keywords to embed in an article so it ranks quickly and effectively: In this article, I want to help you identify an SEO tool that will work best for you. Try a search for an online tool that can help you perform search engine optimisation. You’ll find too many to count, literally. Don’t let the overload of choices weigh you down. I’ve done the hard yards and can save you hundreds of hours of search, trial, and frustration. The first step I took was to make a list of the functions that I needed my SEO tools to perform. After that, I went on to choose the tools for my SEO toolbox as I already had a clear idea of what kinds of SEO tools and features I wanted. Checking Your SEO Needs Be it a professional website, a blog, or an e-commerce site, there are some basic functions that the tools in your SEO toolbox must be able to perform. These include: Analyse the performance and functionality status of your website. Ensure that content is optimised for better web visibility Compare the site performance with competing sites. Track visibility on social media and platforms to monitor the web traffic. Check backlinks and plan link building. My SEO Toolbox – What’s in it? You don’t need complex and time-consuming software. Simple and small tools can easily perform SEO as well as their complex and often expensive counterparts. Have a look at what I’ve included in my SEO toolbox. The listed SEO tools allow me to perform the required optimisation whenever I need to, without burning a hole in my pocket. Because if you’re just starting out as a blogger or marketer for the web, you won’t be in a position to pay for expensive tools yet. But you still want to create content that is popular on search engines like Google. So the below SEO tools may not be completely free, but some offer certain features for free or they are at the lower end of the scale and many offer free trials to test them as well. Disclaimer: The listed SEO tools are ranked based on their average ratings from higher to lower. All the information provided was correct at the time of this publication but may be subject to change.   1. Google Analytics I mainly use this tool to analyse Google data and as a website owner, you will have free access to Google Analytics once your website is submitted and indexed. I also use it via the seekahost.app to check all my blogs hosted there and their analytics. Pros: Google Analytics offers detailed insights into your website’s traffic patterns, top-performing content, and visitor behaviour over time. Because of its intuitive interface, monitoring performance and evaluating optimisation efforts are simple and accurate. Cons: It only covers Google searches, not other search engines like Bing. Plans: Google Analytics offers a free version with essential features for tracking website traffic and user behaviour, including real-time reporting, custom reporting, audience analysis, conversion tracking, and attribution modelling. Google Analytics 360, the premium version, starts at $50,000 per year and provides enhanced data processing, more customisation options, advanced integrations, dedicated support, faster data freshness, higher limits on custom dimensions and audiences, unsampled explorations, and guaranteed service level agreements (SLAs) for data collection and reporting. Ratings & Reviews: 4.5 out of 5 with 6427 reviews on G2 2. SEMRush Semrush is a comprehensive tool I use for keyword research, competitor analysis, and SEO strategy. I also use it to manage my socials as these increasingly impact SEO. Its advanced features help me gain data-driven insights to finalise my upcoming content strategy. Pros: Semrush offers access to over 26 billion keywords and 43 trillion backlinks, delivering accurate data directly from top search engines. Semrush allows you to understand your competitors’ strategies and explore their keywords & backlinks, uncover new opportunities, and gain insights to enhance your approach. Semrush can identify broken links, and orphan pages, and protect your website from spam link attacks. Cons: Switching between dashboards presents a difficult learning curve for novice users. Plans: Semrush offers three main plans for different business needs. The Pro Plan at $139.95/month provides essential SEO, PPC, and research tools, including keyword research, competitor analysis, backlink analysis and website audits. The Guru Plan, priced at $249.95/month, includes all Pro features plus the multi-location tracking, Content Marketing Toolkit, Looker Studio integration, and historical data. For larger businesses, the Business Plan at $499.95/month adds advanced features such as API access, Share of Voice, free migration from third-party tools, and extended limits. For local businesses, Semrush offers Local Essentials and Local Advanced plans at $50 and $60/month respectively, designed to manage business listings, enhance local visibility, track local rankings, and optimise Google Business Profiles. The Semrush Trends plan, at $289/month per user, delivers consumer insights through tools like Traffic Analytics, Market Explorer, and EyeOn, providing detailed traffic data across 190+ countries. Additional users can be added for $45–$100/month, depending on the plan, and various add-ons are available, such as Semrush Social for $29.99/month to manage social media accounts, Social Content AI for content creation, and the Agency Growth Kit ranging from $69 to $249/month, designed to support agencies with CRM, lead generation, and client reporting tools. For AI-driven content analysis, ImpactHero is available for $200/month. Ratings & Reviews: 4.5 out of 5 with 2290 reviews on G2 3. Ahrefs Ahrefs

best-no-code-development-tools
All posts, Blogging, Web Designing

Top 7 No Code Development Tools to Design a Website Quickly

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Are you a rising entrepreneur or a small business owner looking to create a wonderful website with hassle-free coding? No need to look further! In today’s digital realm having a strong online presence is necessary to attract your target audience and improve business growth. For this, you don’t need to be a tech wizard to build a professional website as the introduction of no-code development tools has revolutionised the web development landscape. In the 21st century, being a woman doesn’t mean you need to stay at home and do the household chores only, but nowadays women empower and enrich themselves and become entrepreneurs, launch their businesses into a higher online presence with these no-code development tools. Thus, it empowers individuals and businesses to design beautiful, functional websites without writing a single line of code. According to recent studies, the global no-code development platform market is predicted to reach unsurprisingly $65 billion by 2027, highlighting the huge potential of these no-code development tools. The increasing demand for quick, efficient, and cost-effective website development solutions drives this rapid growth. In this article, we’ll highlight the top 7 no-code development tools that help you design websites quickly and effortlessly. Whether you’ve just bought a domain and want to build a website quickly or you want to grow your website portfolio, these tools provide a user-friendly interface and a wide range of features to fulfil your needs. So, let’s delve into the world of no-code website development. Disclaimer: Our recommendations are based on the pricing, pros, cons, and extra facilities offered by the no code tools listed. The information provided here was correct at the date of publication but may be subject to change. The list is arranged as per the customer’s ratings and reviews, from higher to lower. Top 7 No Code Development Tools to Design a Website Quickly 1. GoDaddy GoDaddy is a comprehensive no-code solution for quick website creation. As one of the largest domain registrars globally, it offers easy website-building services without prior knowledge of coding. It makes GoDaddy one of the suitable options for designing a simple website in less time. To build a website with GoDaddy, no technical skill is required. After the signup process, the website builder will offer you several professionally designed, ready-to-launch templates. There you can customise your texts and images and you are good to go. Pricing: The basic plan starts at £7.99/month and you can upgrade to the Standard plan at £9.99/month, the Premium plan at £11.99/month, or the E-Commerce plan at £13.99/month. Ratings & Review: 4.6 stars out of 5 with 1 million Customer reviews on Trustpilot. Key features: Email marketing tools enthral your audiences. Users can choose from 100+ templates to design a website without technical skills. There are free professional images which you can choose for your website. There are fewer security concerns because of simple updates. Pros: Easy-to-use site builder tool. Free domain registration for the first term. 24/7 customer support. 9% uptime. Cons: No free site transfer. Numerous upsells. High renewal rates. Best for: integrated e-commerce and marketing features. 2. Hostinger Hostinger is a website hosting tool that helps in website building without the experience of coding. It offers integration with AI tools at the most reasonable price on the market. It creates a website in 3 easy steps without any coding. Firstly, AI generates a unique website or picks from a fully customisable template. Then customise your website with a simple drag-and-drop feature, without coding or web design skills, and lastly select the perfect domain name for your business and launch your brand new website. It simplifies the process of website building, allowing users to design their sites within a minute. Pricing: Hostinger has two types of pricing plans such as: Premium Website builder plan starts from £59/month. It has 48 months tenure and 3 months free. The renewal cost is £5.99/month. The Business Website Builder plan starts from £3.79/month. The tenure is 48 months and 3 months free. Renewal cost is £8.99/month. Ratings & Review: 4.6 stars out of 5 stars with 32k customer reviews on Trustpilot. Key Features: It is an all-in-one platform. This no-code development tool offers 24/7 customer support via live chat or email. Using tools such as AI Logo maker, writer, blog generator, and heatmap simplifies the website development process. Hostinger provides quick setup and run of the eCommerce website with marketing integration and support for 20 global payment methods. More than 150 templates and a user-friendly drag-and-drop feature make Hostinger mobile-friendly. You can monetise your websites by displaying targeted ads, and chats with customers directly and make business decisions strategically. The multilingual feature helps you to communicate smoothly. Pros: Free Domain (£99 value) 24/7 customer support. Website builder and web hosting included. Affordable pricing. Desktop and mobile editing facility is given. Cons: There is limited customization. Users can only do basic header customization. Live chat facilities are available to only higher-level plans. Basic plans have limited advanced features. The steeper learning curve for beginners. Best for: Small businesses and freelancers looking for easy and reasonable professional website creation. 3. WordPress+Divi Divi is one of the most powerful website builders and themes for WordPress. WordPress consists of more than ⅓ of all websites and is considered the most versatile content management system. Although WordPress has many themes that help to design a website, Divi has the top choice themes for no-code web design. With the help of Divi AI, you can and design a page within a blink of an eye. All you need to do is curate a new page on WordPress and choose to edit the Divi Builder. Then give Divi AI a page and website description and get stunning pages. With the help of DiviCodeAI, noncoders just give a prompt and DiviCodeAI will write the code for you. Pricing: You can try Divi risk-free for 30 days and after that, you can switch to the following plans at any time: DIVI is for website owners and WordPress pros

clickdo-guest-posting-sites-list
All posts, Blogging, digital marketing, digital PR

55 Top Guest Posting Sites List for Media Placements & Content Marketing

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Guest posting and media placement services help anyone with a website or brand to get their content published on other websites for references with backlinks, which are the ultimate gateway to increased exposure and lead generation. Authority references through media placements also help with ranking a website higher on Google and other search engines and many SEO experts have shown how guest posting helps them rank their websites higher, like top London SEO agency ClickDo, who have also published an in-depth guide about guest blogging. How does Guest Posting with Media Placements work? Search engines use backlinks to establish the quality of web content. When it comes to ranking higher in search engine results pages, the search engine mechanism lists websites and web pages or posts higher for a search term that authoritative websites have linked to as a reference to declare their trust. Guest blogging and media placements enable you to take control of this process and generate backlinks on relevant websites that are of high quality and that you and your readers trust (as well as the search engines). SEO expert Fernando Raymond and I discuss this topic in more depth in this video: Why should you use Guest Posting & Media Placement Services? You probably found this list post while searching via a search engine, and it ranks for the search term you have entered. You can check the backlinks with SEO tools such as Ahrefs, but when you set up a website with seekahost.app, you can connect your website and account with Clicky to see which of your content gets the most organic search traffic for which terms, indicating what ranks well. To establish impactful web references Strategic guest blogging helps you get referencing links and with a strategic approach, this can make a huge difference to your website’s performance. That is why guest posting with effective media placements matters and many SEO and marketing professionals look for guest posting opportunities in their or their client’s niches. I work with them daily to facilitate the most suitable media placements and I highlight how my collaborations and content help with the growth of the ClickDo websites I manage in this video: To make your content reach further The websites you find in this list offer guest publication and media placement options for anyone who pitches professionally written articles that offer relevant valuable insights and expert tips. However, it is important to get the pitch right and to choose the most suitable websites carefully to achieve the best outcomes with the guest blogging campaign. The below guest posting websites list will guide you through the platforms where we at ClickDo offer our clients media placement opportunities in different formats. We have established strict guest posting rules and guidelines that are in line with search engine guidelines so only high-quality and relevant written content can get published here to ensure that these platforms are successful, attracting thousands of visitors monthly with a higher domain authority. Only then will our clients get an ROI back, so the content quality is key here. To get published with the most effective Publications We have seen many media platforms getting deindexed on Google due to publishing duplicate or poor-quality content or following black hat SEO techniques such as “link-sticking”. Nobody benefits from such practices and only informative and well-researched SEO-optimised content can win. So, we make sure that only suitable guest content that meets our guidelines will go live to benefit our readers and clients. You can learn more about SEO content writing and blogging via courses for digital entrepreneurship (some are accessible for free via seekahost.app) if you want to understand such dynamics better. Choosing the media platforms that are most suitable for your content to be published is key when it comes to guest blogging. The below list will inform you about the ClickDo platforms where we offer guest publications. I have added the domain authority for your reference, but what really matters is relevancy and context. Often, these sites grow and gain higher authority over time, so it is worth getting published on as many as possible to extend your online reach in the future. Disclaimer: The information shared in this post was correct at the time of publication but may be subject to change. The list below has been arranged according to the domain authority of the media platforms from higher to lower. Top 55 Guest Posting Platforms List for Media Placements Top Business Magazines Many are likely to blog about business-related topics, so we start off with a selection of high-quality business online magazines to get featured in, reaching a suitable audience. 1. ClickDo Blog Website: https://www.clickdo.co.uk/blog/ The ClickDo Blog stands out as a vital resource for digital marketers and entrepreneurs looking to expand their knowledge in SEO, digital marketing strategies, and online business development. The blog features in-depth articles, case studies, and expert tips that cover a broad spectrum of topics essential for online success. From the latest SEO techniques to effective content marketing strategies, the  ClickDo Blog provides readers with the insights they need to thrive in the competitive digital landscape. Domain Authority: 60 2. ClickDo Business News Blog Website: https://www.clickdo.co.uk/business-news/ ClickDo’s Business News Blog covers everything to do with business. Whether it’s business finance, regulation, law, technology, or management – whatever you are a business expert in, you can share with this established business community. Domain authority: 60 3. ClickDo Home Business Blog Website: https://www.clickdo.co.uk/home-business/ Remote work and working from home have become the new normal, especially since the last Covid pandemic. The Home Business Blog therefore covers emerging trends, concepts, and news surrounding this growing topic and welcomes expert insights and opinions to share with the remote work community. Domain authority: 60 4. ClickDo Internet Marketing Blog Website: https://www.clickdo.co.uk/internet-marketing/ This is the go-to blog for marketers to share their insights and news with the Internet marketing community. ClickDo’s business marketing tips are renowned and trusted, and getting published on the Internet Marketing Blog

link-analysis-software-for-seo
Blogging, SEO copywriting

The 6 Best Link Analysis Software Tools for SEO Ranked by Ratings & Pricing

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As a content writer, blogger, or marketer you will understand the importance of SEO tools and link analysis for any web presence. If you are new to this subject, then read on. What is a link analysis? Link analysis helps you understand how your website is referenced on other sites on the web or to check that links you have built in the past are still active. This is especially important for guest posting as you would have invested time and effort into writing the guest content published on a website and you would want to ensure that the link in your content remains active. Link building and link analysis are therefore key elements of improving your link profile and boosting your search engine rankings and traffic to make your website and brand stand out and convert. What is link analysis software? Link analysis software can help you with tasks like finding link opportunities for potential guest posting or link-building collaborations, monitoring your backlinks, analysing your competitors’ link strategies, and identifying and removing toxic links. However, there are many link analysis tools available with different features, ratings, and prices and before you pick one, it is recommended that you compare the top-rated options first to ensure you find the solution that delivers what you need at the best rate. Below I compare six of the top-rated link analysis software tools for SEO writers and marketers based on their features, reviews, and pricing, which I researched with the help of the Bing AI answer engine tool. I also share tips on how to use them effectively based on information I have researched on the web about these tools. I have only used Ahrefs and SEMrush myself and have added my personal opinion here. I suggest you narrow down a selection suitable for your purposes and try to use a free test trial version first before committing to a subscription. 1. Ahrefs 18 Ahrefs’ hacks we bet you didn’t know of ⚡🧵 pic.twitter.com/Rah41va41S — Ahrefs (@ahrefs) March 23, 2023 Ahrefs is one of the most popular SEO tools in the market, whose quality of data presentation and filtering offers valuable support. It has a comprehensive link analysis feature that lets you: Explore any website’s backlinks and see their metrics, such as domain rating, URL rating, referring domains, organic traffic, etc. Discover new link opportunities using various methods, such as content explorer, broken link checker, link intersect, etc. Monitor your backlinks and get notified of any changes or issues. Audit your backlink profile and identify low-quality or spammy links that can hurt your rankings. Export and download your backlink data in various formats. Ahrefs has a huge backlink index of over 16 trillion links and 295 billion pages. It also has other useful features for keyword research, content analysis, rank tracking, site audit, and more. I mainly use Ahrefs to search for easy-to-rank keywords for my content, website metrics, and content performing well and to track and check do-follow and no-follow link placements. It is certainly a comprehensive tool, which costs a fair amount, but used right, provides a good ROI. Ahrefs has four pricing plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month). You can also get a 7-day trial for $7. Ahrefs has a 4.6/5 rating on Capterra based on 238 reviews. Users praise its data quality, functionality, user interface, and customer service. 2. SEMrush 10 ways to get quality backlinks: •Linkable Assets •Resource Page Link Building •Broken Link Building •The Skyscraper Technique •HARO •Link Gap Analysis •Provide Testimonials •Supplier Links •Business Association Links •Listicle Link Buildinghttps://t.co/qDCzQqdfOl. — Semrush (@semrush) April 4, 2023 A multifunctional tool that offers a wide range of SEO features, including: Backlink analysis tool that helps you evaluate the quality and quantity of your links, Comparisons of your link profile with your competitors, Searches of new link prospects, Keyword research, Rank tracking, Site audits, Content marketing. I mainly use SEMrush to filter keywords with low keyword difficulty, search for website metrics, compare competitor websites, and track and check link building. Its interface is not as easy to use as Ahref’s in my view, but it offers many functions that are useful for link analysis and SEO content writing. SEMrush has a 4.6 out of 5 rating on Capterra based on 1,216 reviews and costs $119.95 per month for the Pro plan. 3. Ubersuggest Want to find new keywords to improve your website’s search engine rankings Ubersuggest’s Keyword Generator tool has got you covered! With this powerful feature, you can generate a list of relevant, high-traffic keywords in just a few clicks. 🚀https://t.co/BHyMnjgxH0 pic.twitter.com/uUeFgqBpIL — Ubersuggest (@ubersuggest_seo) March 31, 2023 Ubersuggest is the brainchild of SEO guru Neil Patel and a free SEO tool that offers a simple but effective link analysis feature. It allows you to: See any website’s backlinks and their metrics, such as domain score, page score, anchor text, etc. Filter the backlinks by type (do-follow or no-follow), platform (blogs, forums, etc.), or date (new or lost). Find new link opportunities by analysing your competitors’ backlinks. Export your backlink data in CSV format. Ubersuggest also has other features for keyword research, content ideas, site audit, rank tracking, and more. It is free to use for up to three searches per day. You can also upgrade to Ubersuggest Pro ($29/month) or Ubersuggest Enterprise/Agency ($49/month) for more features and unlimited searches. Ubersuggest has a 4.5/5 rating on Capterra based on 108 reviews. Users appreciate its simplicity, functionality, value for money, and customer support. 4. Link Explorer by Moz The SEO Keyword Research Cheat Sheet will help you answer questions for your business, such as: What classifies a desirable keyword? 🤔 How do I build a keyword list? 🔑 Where should I place keywords on my page? 🖥️ Download the free PDF now: https://t.co/5cIrNBnsKd pic.twitter.com/qxaMMwcjUy — Moz (@Moz) April 3, 2023 Link Explorer by Moz is a powerful link analysis tool that helps you understand and improve your link profile. It enables you to: Access the

expert-tips-for-online-content-creators
All posts, Blog Writing, Blogging, Copywriting

Expert Tips for Online Content Creators & Publishers using Blog Images – which are legal Images, and which are illegal?

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I’m only guessing this, but it seems the phrase “intellectual property” is rarely used in its right sense. Perhaps the only place where the word’s meanings are non-negotiable is the courtroom – but even there it is debatable! As a blogger and web content creator and publisher, I’d prefer you understand IP law, and how it affects your use of internet sources such as images, from your home (and not the court). So, I’ve compiled this guide to demystify these two words in combination with blog images and visual content in general. You ask why? Well, having come across copyright infringement cases I want to pass on my experience, lessons, and research and share it with my blogger community to create more awareness of this complex and haunting topic. You can also check out this post I’ve written and published on ClickDo’s Blog: IP and Copyright Law in the UK – what are legal Images? If you’re a creator of content, this 322-page document is essential reading for you. It’s the Copyright, Designs and Patents Act 1988. Then, there’s more. The following four acts also intersect with intellectual property laws in the UK. Trade mark act 1994 Registered Designs Act 1949 Video Recordings Act 2010 Fraud Act 2006 Some disclaimers: There’s no replacement for reading the entire activity on your own. Tedious; I totally understand. Nothing you read on the Internet (this guide included) can replace contextual advice from an expert attorney or IP lawyer. This guide is made to give you some curiosity and direction so that you can then discover the answers to your specific questions. Given the abysmally low probability of the readership of this article consisting of legal minds, here is the “at a glance” version of UK Copyright and IP law: Within the UK, Copyrights are automatic in nature, which means that there is no protocol or formality needed to acquire them. Point number 1 also means that there is no central organization that handles the registration of your Copyrights. In short, if you are the creator of something, its copyrights will automatically rest with you. For content publishers: as stated above, creators of images and artwork automatically receive copyright protection whether or not they apply for it, and it is also given to them whether or not they use the copyright symbol in their works or not. [For people who use licensed images]: This translates to increased risks of copyright claims for users if they do not pay meticulous attention to what license their chosen images are billeted under (the safest license under which you can use images for your publications is the creative commons license). Now, when it comes to creating content, in the UK, you are automatically covered. How does the Copyright Act apply to Blog Images from the Internet? Does copyright apply to the Internet-sourced images I use in my content? Short Answer: Yes. To put it in simple terms, a copyright holder can release his/ her/ their works for public use with certain limitations imposed on how you can use those works. Each limitation has a keyword, which is described below, including the restrictions it comes with. For example, a “Copying Restriction” prohibits you from copying the work in any form whatsoever, so it is for your personal use only. The full restriction list can be found here: # Imposed Limitation What this means for you Additional Reading 1 Copying The work is for your use only, and both electronic (e.g. scanning) and manual (e.g. tracing) forms of copying the copyrighted work are prohibited, 2 Copying Issues To The Public You cannot publish the work on any distributable material that you create. 3 Communicating The Work (To The Public) Basically the same limitation as “Copying Issues To The Public”, but with the add-on of you not being able to use such works with the internet, radio, TV, or other such distributive publications. 4 Performance You cannot use such protected works for public performance, and specifically for images, they cannot be displayed in exhibitions. 5 Rental, And Lending Restrictions The thing to note with the terms “renting” and “lending” is that renting is only done for profit. Under this restriction, you cannot rent, nor lend such protected works to anyone, for any reason. Governmental Renting And Lending: Artistic Limitations 6 Adaptation You cannot translate such protected works to another language, or adapt them in any way or form whatsoever. Thus, these works are for your use, “as is”. Simply, under copyright law, without the owner’s permission, you cannot: Copy, Distribute, or Lend the work. Publicly display the work. Adapt the work. If you want to find the owner of a copyright, you can check the British Copyright Council, but no copyright owner is obliged to register here so they still own the copyright to their work even if not listed here. What are the Consequences of Violating the Copyright of Blog Images? If you are found guilty of copyright infringement in a magistrate’s court, you could be fined up to 50,000 GBP, and could also be slapped with a jail term of up to six months. Yes, you read that right! If the case reaches a Crown court, the fines are unlimited, and up to ten years in jail. I know, shocking! Instances, where an entity pursued legal action for copyright in the UK, are: New English Teas Vs. Temple Island Collections Ainsworth Vs. Lucasfilm Exxon Vs. Exxon If someone infringes upon copyrights, the administering organization/individual and/or the owner of the copyright have the right to file and pursue a claim to their copyright through the judiciary in the UK. This often gets very expensive for the infringers, with them having to pay for the cost of using the image, their own legal fees, and the copyright owner’s legal fees, and all this can quickly amount to much more than the costs of using the image, to begin with. To boot, infringers may also be asked to remove at their

golden-rules-of-guest-posting
All posts, Blogging

The 4 Golden Rules of Guest Posting

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Guest posting can be an excellent tool for all sorts of different businesses trying to build a reputation and brand. To begin with, it is going to allow you to build up some increased credibility, which is all-important in this competitive world. At the same time, you should also be able to get some excellent backlinks that you can use to increase your SEO rankings if you ensure effective SEO copywriting in your guest posts. However, if you are going to be guest posting, it is certainly going to be worth making sure that you are doing it the right way. There are a few different rules that are going to be worth following closely in this regard and we list some below. 1. Choose the Websites Carefully No matter whether you are planning on running the guest posting strategy yourself or you are going to be relying on an external guest post service, there is no doubt that the sites should all be chosen in a careful manner. After all, you want them to lend some of their credibility to what you are doing and not take it away for any reason. At the same time, it is also going to be important that they are lending something positive to you in terms of the overall search engine optimization impact that is achieved. 2. Follow the Rules When Pitching and Writing the Content While there are some guest posting sites out there that are more than happy to accept any type of content that comes their way, there are others that are going to expect you to make a proper pitch. Ultimately, when you are putting in your outreach pitch, you should be taking the time to read and follow all the different rules that have been set out for you. At the same time, you should take extra care to write content that is good enough. Otherwise, it is going to be more than likely that you will simply not be allowed back again. 3. Choose an Interesting Topic The choice of topic needs to be a highly interesting one for a couple of major reasons. In the first place, you are going to want to make sure that you are impressing the guest blog and writing something that has not already been previously covered in one way or another. At the same time, you are also going to want to attract some clicks and shares in your own right, which leads readers to want to read more from you. 4. Write a Strong Bio If people have liked what they have read, it is often the bio that they will then be scrolling down to. You should certainly take the opportunity to make sure that you have written a strong one that reflects your own business and what it is trying to accomplish while including your website links. This way, you may well be able to get some more followers to come to your website directly rather than via a third-party website in the first place. Conclusion Following all these different rules of guest posting will make it more likely that you will do it in the right way the first time around, making every single guest post count to establish yourself on the web.

how-to-build-an-effective-online-resume-or-cv-website
All posts, Blogging, Copywriting, Website Management

How to Build an Effective Online Resume Portfolio or CV Website as a Copywriter

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For copywriter cubs finding their way in an online jungle filled with competitors with fiercely ferocious appetites for digital notoriety, fear not! In this post, I will guide you through the intricate ins and outs of resume or CV portfolio websites and how to not only create a copywriter website portfolio that brings pride to your profession. But also, how to formulate its highly optimisable appeal as a digital framework for imprinting the journey of your professional prowess much to the delight of prospective recruiters or online service seekers. My copywriter website portfolio insights invite you to explore the purpose and value of resume portfolio and CV websites while shedding light on social media strategies you can adopt to vitalise your virtual visibility for eager online onlookers. Are you a copywriter looking to build your online resume portfolio and CV website repertoire? You’ve come to the right place! From steps to purchasing an affordable website domain to helpful hints about sourcing an effective content management system to carry your portfolio website content for showcasing, my copywriter website portfolio tips are your go-to guide to online CV and portfolio perfection. Furthermore, to help boost your online persona and optimise your marketability potential, I will share valuable resources and tactful SEO and digital PR tips you can use to improve platform performance for your copywriter website portfolio. Traditional Portfolios/CVs & Their Digital Transition As a direct result of the technological strides reached since the dawn of the digital revolution, the digital door to producing a prospective online persona through your online portfolio swings wide open to meet your professional objectives. By identifying and isolating the key characteristics encompassing the general nature of traditional portfolios and their intended purpose, copywriters can swiftly accommodate the shift towards meeting the digitised demand for resume portfolios and CV websites. What is an Online Portfolio or CV Website? As a career-facing framework fashioned to support the contextual composition of a CV, a portfolio is a collection of information and material that gives visual examples of a person’s professional skills and experience through website links, illustrations, photographs, &/or videos as proof of their professional capabilities. Generally giving employers an idea of the quality of a person’s work and interests, portfolios are a substantially effective means of showcasing someone’s professional abilities and skills rather than merely describing them. As such, coining on their credibility, it’s common practice for experienced professionals and creatives to consistently keep their portfolios updated with the latest career-building exemplars of their skills and masterpieces, which is best done online via a website. In contrast to the outdated hard-copy printed portfolios of the past, nowadays, professionals from across the board (i.e., copywriters, architects, photographers, artists, designers, developers, etc.) use online portfolios and CVs when digitally displaying their skills and proven experience. In my case, you can often find new blog posts about new aspects of my work as an online media and PR strategist and content writer. This way I keep my readers and anyone potentially looking for my services up to date about my expertise, work projects, and knowledge. Furthermore, in curbing their insatiable quench for first-hand exemplifications of your excellence, recruiters and corporate collaborators now place higher demands for resume portfolio websites as professional accompaniments to digital resumes. The Significance of Digitising Your Traditional Portfolio or CV Fine-tuned to appeal to your career-climbing potential in the field of copywriting, the intended purpose of resume portfolio and CV websites is to virtually eternalise your work accomplishments and develop your professional online persona in perfectly presented ways. As a result, to the delight of hiring managers, online visitors getting a glimpse at your copywriter website portfolio can join the technological trail tracing your masterful movements from the onset of your career journey. According to statistical resume research findings from Careerbuilder, 16% of recruiters look for links to personal blogs, portfolios, or websites, making the online resume route more accommodating in meeting this digital demand. Furthermore, with 71.6% of resume errors coming from the miscommunication of skills on a resume, having an online portfolio or CV in contrast to a traditional hard-copy variant allows you to make quick corrections to any oversights or errors on your site from the get-go. The potential at this point for positioning you towards your next big gig or collaborative freelance project is more partial to your opting for an online portfolio platform over a more traditional version. This digital practice gives you swifter editorial control and more creative freedom for quick fixes and occasional updates, regardless of the modification scope. 5 Benefits of Creating a Resume Portfolio Website The very nature of online portfolios and CVs and their prosperous professional positioning completely dispels the notion that they’re industry specific. Open to varying fields of networks and niches nowadays, resume portfolio websites have fast become exceedingly important in the ever-expanding corporate sector than ever before. Using the potential to increase your visibility and online presence to your advantage, creating a copywriter portfolio or CV website will digitally showcase your work to captivate the interest of companies you’d like to work for, making accessibility for them quick and convenient. Five benefits of creating an online portfolio include: 1. Exemplifying the Experience and Skills Listed in your Digital Resume/CV: As an authentically comprehensive and original reflection of your personality and creativity, an online portfolio digitally showcases individualised demonstrations of your copywriting consistency in different dynamic and impactful ways. 2. Freedom of Flexibility: With just a simple click, creating an online portfolio or CV to showcase your copywriting material has never been this easy! Allowing you to quickly and conveniently carry out effortless edits and updates at any given time, having a digital portfolio as your online canvas also gives you the freedom to track your site visitors and views via popular web analytics tools like ​​Google Analytics (which can be accessed via the SeekaPanel where I host my websites). Furthermore, once you’ve settled on your ​​chosen design, layout, and added copy, you can

press-coverage-of-business-events
All posts, Blogging, digital marketing, digital PR, London Blogger

How to offer Press Coverage of Business Events for Digital PR and Marketing as a Blog Editor

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The beauty of starting a website or blog is that you often don’t know exactly where the journey takes you. You begin with registering a domain and writing about topics that you’re interested in and over time various categories emerge from your overall web content. The most popular topics that people find your website for through their searches on search engines or social media, may establish your online presence as an expert niche publication in the industries you mainly cover. This can attract enquiries from journalists, marketers and event organisers or press departments looking for influencers or digital publishers in their field to cover their events and news. This is the journey I have been on since I started blogging on various websites, which I will share as examples of my editorial work that has led to such collaborations. I will show you how I went about the whole process, from the enquiry stage to the execution stage of press and event coverage as I have noticed that there is a high demand in this field. Why cover Events & News as a Blogger & Publisher? A blog is a digital content publishing platform, which can be utilized for news and event coverage. Consider your websites as web properties that people visit when searching for specific information. The more visitors your website attracts, the better of course as you can offer any content publication a wider audience exposure. You have the opportunity to write about brands and organisations as well as established experts in your niche, you may also be able to conduct exclusive interviews and network, which is all positive ROI for your website. Event and news coverage can also establish you as a writer, digital marketer, or influencer, especially if you can utilize your populated social media channels for more online exposure. You can be creative with how you publish such content, and you’ll need to have guidelines set up that clarify the terms and conditions of your coverage of course. See the services I offer in more detail here: If people are happy with how their events and news are published on your website, they will come back for more. As you can see, I offer press and news release publications, which I offer in two formats: a free plain-text version and a paid media version. I want to give everyone the opportunity to share their news, however, the more value a publication provides, the more work it requires which cannot be offered for free. I explain this in more detail in my release enquiry response emails for example, which look like this: Hi, Thank you for your submission. We can publish your release on the following relevant sites: https://www.londonbusinessnews.com/ DA 38 We offer a free plain text publication without any images/videos/hyperlinks or a paid publication with images/videos/hyperlinks for an admin fee of £40. The main difference is that the branding is much more effective with a media publication, and it offers SEO advantages. Sample of a free publication: https://www.londonbusinessnews.com/ethical-menswear-brand-launch-london-store-with-six-figure-investment/ Sample of a paid publication: https://www.londonbusinessnews.com/smile-direct-club-uk/ You can find more information here: https://www.londonbusinessnews.com/digital-pr-services/ I look forward to hearing back from you so that we can go ahead and publish your release within the next 3 working days. Kind regards, This can be a beneficial and lucrative option for a webmaster if they market and rank their website well to offer their clients the intended exposure and ROI. How to cover Events & News as a Blogger & Publisher? You will have established yourself as an expert in your niche and will therefore bring the necessary know-how to any news and event coverage in your industry. Another plus is that you can be quite creative with your coverage on your website as you’re the webmaster and make all the rules. You should be up to date with the latest features your website can offer in terms of plugins for example for WordPress sites to offer the best web design and user experience for your clients and visitors. If you’re not well-versed in this area, you can always speak with a web consultant to make your website extraordinary. Depending on your website’s unique audience and focus, you can choose certain businesses, experts, or topics you want to cover that you find most suitable and promising. This can be determined by keyword searches with SEO tools and by the nature of enquiries you receive via your website. The way you cover them can also be flexible if you don’t have to follow guidelines from your partners or if you negotiate these beforehand. Make sure you have a clear vision of what you’d like to achieve with your event and news coverage and that you also take your partners’ goals and requirements into account. This will help you identify which features to offer, e.g., photography/videography, interviews, research, social media shares/posts, email marketing etc. Ensure you have the resources to deliver what you offer, e.g., a professional photographer/videographer or required equipment for example. Find below my examples of different events I have covered for some of the blogs I manage to get an idea:   Top Features of Event & News Coverage Publications As you can see, the coverage I currently offer has the following features: Exclusive and unique photographs taken by a professional photographer or provided by a client Quotes from exhibitors Information about exhibitors covered Social media posts that were shared live Hyperlinks that take readers to the exhibitors’ websites/channels My own commentary with regards to my expert opinions on what is covered plus tips and recommendations I have enquired about or researched Depending on the size of an event, it can be difficult to cover everything, so I’d recommend you focus on selected exhibitors, topics, workshops etc. that will be most interesting for your audience based on what you usually cover. Preparation is key and you should always ask all entities you cover for permission to do so, perhaps even liaise with them prior to the event to discuss

guest-blogging
All posts, Blog Writing, Blogging

6 Top Benefits of Guest Blogging & Techniques to Making Guest Content Go Further

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An online presence can either make or break the success of your blog as a copywriter, influencer, small business, or large corporation. With Google’s latest search algorithm update promising a meaningful impact on search results for particularly helpful content, implementing such SEO tactics is essential for any online author looking to maximise their web presence. Achieving soaring site success depends on many aspects of the course, which I cover here on my blog. However, through a common practice that bloggers and SEO experts refer to as ‘guest posting’, online stature and notability can form the foundation of establishing a brand in the online community. Guest blogging is more than just link building. Placing strategically planned guest articles in relevant publications can lead to additional publicity from trusted or renowned sources and introduce you to a far-wider-reaching audience, which is partly considered digital PR nowadays. Inviting you to explore the benefits of guest posting, I will be your guiding compass for producing effective guest content to reach the SEO goals set for your site or brand. Hopefully, I will inspire you to develop an online presence, build your brand, and gain more exposure and virtual visibility as a business or a person. What is Guest Posting & Why do Authors Value it? In accumulating a frequently expanding online audience base, copywriters, bloggers and businesses often turn to top guest posting sites as vital platforms for attracting interested visitors to their websites/blogs. Guest writing is a way of sharing your knowledge, skill, or expertise with other audiences apart from your own. It can happen in different forms such as blog posts, magazine articles, interviews, news releases or reports, opinion pieces, etc. and I will share examples here. Guest blogging, also referred to as guest posting, is the closest form of online networking for writers and authors of any kind and is an important part of outreach work for more online exposure. Encompassed by the act of writing content for another website as an independent writer or contributor, guest bloggers should aim to be featured on a higher-ranking website with solid web traffic in their niche. Consequently, you can soak up your site’s viewership potential by virtually piggybacking on a more prominent online entity with similar posting pillars of interest. From personal experience, I endorse this practice as one of many successful SEO copywriting techniques. In the example illustrated below, data analytics show a substantial rise in site traffic, where the Digital Entrepreneurship Story I wrote for Home Business Magazine doubled my visitors and tripled average page views to my blog: The Importance of Guest Articles The collaborative cohesion between guest posting & blogger outreach services is what makes the pairing potential a mutual win-win for both the author and the online platform where pieces are published. Centered around creating compelling content that trickles site traffic back to their website, this valued brand-boosting tactic proves to be an effective SEO marketing strategy for guest bloggers. Guest posting is also valued by bloggers and businesses because, by keeping readers engaged, successful guest posts deliver new perspectives through fresh content crafted to cater to their audience. Promotional boosts can also occur when guest bloggers share their written material with their networks. My Top 6 Benefits of Guest Posting I know. It seems counterproductive to spend time writing articles for other sites you may view as competitors when you could be using that time to create content for your site. However, my reasons why guest posting offers beneficial opportunities for building online stature and notability far outweigh all forms of doubt. 1. Trust: Online Authority, Reputation, and Credibility Influencing the extent to which people trust your brand, guest posting can help you or your business build authority via the fluid and frequent publishing of quality content you set out to offer your worldwide online audience. With the prevalence of  ‘fake news rampant in the digital era, offering solid information people can trust is of utmost importance when relying on authority as a crucial element of an effective marketing strategy. Perceptions of you by readers build trust in the brand you’re affiliated with, subsequently improving your value and online stature. By attaching your name to the written pieces you produce, your trustworthiness gets tested, giving way to guest blogging as a critical measure for managing online reputation through the quality of your custom content. As an equally important factor in establishing authority, credibility delivers guest blog posts on popular high-ranking sites in your industry, enhancing your virtual visibility by vetting you accordingly. Due to this vetting process, site owners who may be exceptionally picky when posting content look for the most creative, unique, and authentic content from guest bloggers. You can learn more in my articles about online media placements and how they can boost your brand awareness and visibility with high-profile publications: What Are Online Media Placements for Business? | SeekaHost™ How Do Media Placement Services Help Online Businesses Grow? (seekahost.com) 2. Building Backlinks Linkbuilding is an SEO technique used in guest posts to optimise a site’s ranking. Accumulating backlinks paves the way for SEO platforms like Google to assign higher domain ratings, resulting in higher site rankings in related keyword search results. With relevance being a key driver in search engine algorithms, a guest post includes a relevant backlink when both ends provide similar information. For instance, if you’re creating a backlink in a guest post for a fashion website, directing it to your food blog wouldn’t serve your site and readers any favors. With the emergence of ‘clickbait’ impacting the interconnectedness of the online community, context matters. As such, authors aim to minimise all mismatching material to ensure that their guest blogging makes sense for both them and site owners. This means that any backlinks added in guest content must provide the targeted reader with value first of all. You can read my guide on effective link building to better understand what to look out for when you build links with your guest

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